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30 <strong>Style</strong> | Wellbeing<br />
The brand’s bestseller is its Liver Bitters, which Ruth<br />
describes as a being for digestive, liver and hormone<br />
support. “It’s also award-winning, taking out the Best of<br />
Digestion at the 2020 Best of Natural awards,” she adds.<br />
Other top sellers include Elderberry Switchel and<br />
Immunity Tonic, both made using elderberry and mānuka,<br />
and Rest and Calm, formulated with Dunedin-grown<br />
certified-organic chamomile and wild-harvested Central<br />
Otago Californian poppy.<br />
Musing on the pros and cons of running Wild Dispensary<br />
from Dunedin, Ruth is adamant there are “honestly not<br />
many” negatives.<br />
“Running a lot of our business digitally means we are<br />
adaptable, and being at the bottom of the south doesn’t<br />
make too much difference. We have a team member that<br />
works out of Wellington. Our local team can be flexible on<br />
those frosty Dunedin mornings and work from home!<br />
“The cost of freight is a tad more expensive being that we<br />
are just a little bit further away, which does add extra freight<br />
costs over the Strait especially. But we’ve built that into our<br />
costs and make it work.”<br />
And on the flipside, she says, Dunedin is “an amazing<br />
place to live, play, work and bring up our families”.<br />
“Ged and I grew up in Dunedin. We truly love living in<br />
this small city. It’s such a great size, and the Dunedin vibe<br />
suits us well. We have conscious consumers who are willing<br />
to support new businesses, access to Central Otago’s wild<br />
herbs – unmatched anywhere else in the country – and<br />
great business support from Enterprise Dunedin and the<br />
wider start-up scene.”
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