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September/October 2022

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Aluminium<br />

WARM TO ITS CORE<br />

Have next generation energy aluminium products stepped into the space previously occupied<br />

by hybrid PVC-U-aluminium systems? Total Fabricator hears if this is the case from Decalu<br />

customer, Scarborough-based SWC Trade Frames’ Sales Director Mark Catchpole...<br />

Part L makes thermal efficiency an even more<br />

critical element in window and door design,<br />

something, which should in theory generate big<br />

opportunities for hybrid aluminium PVC-U systems.<br />

So where are they and why aren’t they having a<br />

bigger impact on the market than they are?<br />

“We used to manufacture Warmcore”, said Mark<br />

Catchpole, Sales Director SWC.<br />

“As a Synseal product it was great. It was a very<br />

progressive system and it delivered a lot of USP’s<br />

and ultimately meant that we could manufacture<br />

a great door.<br />

“The market at that time was still, however,<br />

relatively new and retail potential that we saw in<br />

the product didn’t really translate into sales. I’m<br />

not sure our customers necessarily saw the value.<br />

“If you fast forward to summer <strong>2022</strong>, it should<br />

have been a perfect opportunity for us to grow<br />

market share because of the level of thermal<br />

performance now required under Part L.<br />

“For us, however, that ship sailed because of the<br />

supply challenges that we saw in the last couple of<br />

years. It simply wasn’t workable for us, so we had<br />

to bring in an aluminium product to replace it.”<br />

The current set of market forces lend themselves to<br />

energy efficient products. On the one hand there’s<br />

the regulatory ‘whip’ in the form of Part L which<br />

bring in a notional U-value for newbuild sector of a<br />

minimum of 1.2W/m 2 k for windows and the same<br />

for doors with more than a 60% glazed area.<br />

For the home improvement market, the minimum<br />

requirement for replacement windows is now<br />

1.4W/m 2 k or WER Band B, and replacement doors<br />

with more than a 60% glazed area have to be<br />

able to achieve 1.4W/m 2 k or DER Band C.<br />

Perhaps more significant still is the leap seen in<br />

SWC decided to switch to<br />

Decalu earlier this year<br />

energy prices and the lifting of the energy price<br />

cap in April. These pushed average household<br />

energy bills for anyone not lucky enough to be on<br />

a fixed tariff to just under £2,000.<br />

A further price increase in <strong>October</strong> could push<br />

average bills even higher to £2,600 by the autumn<br />

reaching as much as £2,900 by March next year.<br />

“The industry doesn’t have a great track record of<br />

selling energy efficiency”, continued Mark. “We were<br />

one of the first fabricators to offer double glazed<br />

units with a centre pane U-value of 1.0W/m 2 k and do<br />

“We were one of the first fabricators<br />

to offer double glazed units with a<br />

centre pane U-value of 1.0W/m 2 k<br />

and do you know how many we’ve<br />

sold? Zero”<br />

you know how many we’ve sold? Zero”, he said.<br />

“That’s because as an industry we aren’t good<br />

at selling the benefits. It might only cost the<br />

homeowner an extra few pounds per frame, but it<br />

pushes the U-value down and saves them money.<br />

“It was a little bit like that with Warmcore. Installers<br />

defaulted to traditional aluminium systems based on<br />

price rather than upselling performance.”<br />

These ‘traditional aluminium systems’ are now,<br />

he argues, exposed. Mark pins this on a failure to<br />

20 T F SEPTEMBER / OCTOBER <strong>2022</strong> CONNECTING THE WINDOW, DOOR & ROOF FABRICATION SUPPLY CHAIN

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