International School Parent Magazine - Autumn 2019

ADVERTORIAL
Future Hospitality Trends:
Ensuring Education Reflects
the Industry
Do you want your teenager to join a thriving and steadily
growing industry that will offer many job prospects when they
graduate from college? If you are like any other parent that is
concerned with ensuring their child’s future employability, the
answer is, undoubtedly, a resounding ‘yes’.
Hospitality is one such industry,
having experienced solid growth
over the past decade and
projected to keep on flourishing in the next
10 years due to the increasing number of
international travelers, which is forecasted
to reach 1,3 billion by 2030. An additional
100 million jobs are expected in hospitality
industry worldwide by 2028, representing
a wide array of career options for recent
graduates.
Versatility of hospitality education
and careers
Apart from the commonly known positions
in hotels and restaurants, there are other
exciting opportunities: cultural and business
event organisation, consulting, hospitality
interior design, catering, cruises and
airlines, creation of personalised luxury
experiences, sales and marketing, customer
service and many more. These jobs are high
in task variety and personal interaction, and
very often demand frequent overseas travel,
aptitude for innovation and independent
thinking – something many of the
Generation Z crave and expect from their
future jobs.
Hospitality management education is
extremely versatile and teaches graduates
“life skills for professionals, professional
skills for life” that can be applied across
industries, departments and positions. Swiss
Education Group (SEG), the Swiss alliance
of five hospitality management schools set
across six campuses in Switzerland, takes
this motto to heart.
Integrating technology in learning to
align with industry needs
SEG was the first company in the world of
hospitality to launch a 1:1 iPad programme
in 2014, which was just the beginning of
the shift to a more student-centred teaching
model.
Technological integration at SEG’s
schools encompasses all learning activities:
from students using iPads for researching
menu ingredients in the training kitchens
to going on Virtual Reality tours and
discovering wine growing techniques; from
filming each other’s practice job interviews
to managing complex events such as
TEDx and gala dinners for VIP guests.
This dedication to their innovative use of
technology has been officially recognised by
Apple, naming one of SEG’s schools, Swiss
Hotel Management School, an “Apple
Distinguished School”.
Swiss Education Group is driven to
design the best educational experience that
is aligned with the hospitality industry’s
future needs, where new technologies,
such as artificial intelligence, virtual and
augmented reality, robots and chatbots, are
revolutionalising the way that hospitality
businesses operate. Thanks to these
developments, customers have come
to expect more and more convenience,
time-saving and personalisation of their
experiences. Only companies that can truly
harness technology to deliver the expected
levels of service will continue to succeed,
pushing them to demand continuous
innovation and entrepreneurial mindset
from their employees.
Sustainability concepts driving
hospitality innovation
With the global awareness of rapid climate
decline and our responsibility to tackle it
INTERNATIONAL SCHOOL PARENT AUTUMN 2019 | 12