International School Parent Magazine - Autumn 2019

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ADVERTORIALINTERNATIONAL SCHOOL PARENT AUTUMN 2019 | 26
ADVERTORIALThehospitalityindustry:a world ofopportunityWith over 1.3 billion international tourists in 2017 andmore travellers crossing borders each year, it’s nosurprise that hospitality is one of the most resilient anddynamic industries in the world. According to the World Travel& Tourism Council, one in 10 jobs on the planet is supported bytravel and tourism. Growing by nearly 4% per year, this industrycontinues to be a powerful generator of career opportunities: oneout of every five jobs created in the last decade have been withintravel and tourism, and the industry is expected to support anadditional 100 million jobs worldwide by 2028.Hospitality Myths and RealityA common misperception is that the hospitality industry islimited to hotels and restaurants. In fact, this global industryoffers university graduates a vast array of job opportunitiesacross the world. While high-end hotels and restaurants providerewarding career pathways, the reach of hospitality is far broader.Traditionally grouped within the service sector, at its core,hospitality is really the business of delivering experiences. Withgrowing consumer interest in experiences rather than products —and the rise of the so-called “experience economy” — demand forhospitality professionals is widespread and growing fast.The art of providing exceptional guest experiences is needednot just in hotels and restaurants, but in spa management, eventmanagement, luxury brand management, finance, marketingand the wider business sector. Meanwhile, the travel and tourismlandscape has been transformed by technology, making way for newbusiness models and opportunities for entrepreneurs. From onlinetravel agencies and digital concierge services to accommodationsharingplatforms and new disruptive business models not yetinvented, the hospitality industry encompasses an increasinglydiverse range of companies and careers.Emerging Roles and Career OpportunitiesThis shift towards an experience-driven market has given rise tonew creative roles requiring emotional intelligence and the abilityto anticipate customer needs. In this regard, hospitality graduates
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International School Parent Magazine - Autumn 2019

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