Jeweller - October 2022

SP ARKLE
Local Brands | FEATURE
The Signature
Collection
L to R: Ikecho Australia; Allure South Sea Pearls
Australia pearls; however the industry lost these clients due to
the border closures. On the other hand, the Australian public was
not travelling overseas, so they were spending more on Australian
products and supporting local businesses including the South Sea
pearl industry.”
Operating from Sydney, Ikecho is another Australian brand driven by
family background, with managing director Erica Miller leading a team
that offers an extensive range of South Sea Tahitian, Akoya, mabe and
Chinese freshwater pearls – available in strands or in sterling silver
and gold pieces.
Ikecho recently began offering jewellery pairing Australian pearls with
opals – a prospect that proved particularly popular with buyers at the
International Jewellery Fair in August.
Another pearl producer is Perth-based Atlas Pearls. The company
harvests more than 550,000 pearls each year from seven farms
located in Indonesia, with white and silver South Sea pearls becoming
some of the world’s most sought.
The company aims to produce the valued South Sea pearls – and its
jewellery designs - through ethical, sustainable, and non-extractive
processes with each pearl certified to reflect the standards it was
produced within.
Benefits
While international products are so readily available, are Australianmade
products still the smarter selection and what makes them a
better option?
600857 47 15 50
SOLAR BLUE COLLECTION
SOLAR CHRONOGRAPH. WR 100m
• Made to Australian standards: Australia requires businesses
to meet some of the world’s strictest business and quality control
standards.
When you buy Australian-made products, there’s a greater chance
you’re contributing to a business that provides well-crafted toptier
goods, treats and pays its workers fairly, and uses high-quality
resources and materials.
• Personalised customer service: Geographical proximity improves
the level of customer service available between Australian suppliers
and retailers for a range of reasons. It often evolves as a result of
long-term connection between suppliers and retailers – a long-term
connection made easier when a business is family.
• Warranty support: Under Australian Consumer Law, when you
purchase any product or service, they come with an automatic
guarantee that they will work and do what you asked for. Furthermore,
many Australian companies also offer further warranties and
guarantees on their products.
• Local knowledge: Understanding local market conditions and the
history behind Australian consumer connection to jewellery is another
major potential benefit offered by domestic suppliers.
And it is on the final point that Australian brands believe they have an
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Ph.no (03)95533777|)Email- info@westendcollection.com.au