Jeweller - October 2022

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SP ARKLE Local Brands | FEATURE The Signature Collection L to R: Ikecho Australia; Allure South Sea Pearls Australia pearls; however the industry lost these clients due to the border closures. On the other hand, the Australian public was not travelling overseas, so they were spending more on Australian products and supporting local businesses including the South Sea pearl industry.” Operating from Sydney, Ikecho is another Australian brand driven by family background, with managing director Erica Miller leading a team that offers an extensive range of South Sea Tahitian, Akoya, mabe and Chinese freshwater pearls – available in strands or in sterling silver and gold pieces. Ikecho recently began offering jewellery pairing Australian pearls with opals – a prospect that proved particularly popular with buyers at the International <strong>Jeweller</strong>y Fair in August. Another pearl producer is Perth-based Atlas Pearls. The company harvests more than 550,000 pearls each year from seven farms located in Indonesia, with white and silver South Sea pearls becoming some of the world’s most sought. The company aims to produce the valued South Sea pearls – and its jewellery designs - through ethical, sustainable, and non-extractive processes with each pearl certified to reflect the standards it was produced within. Benefits While international products are so readily available, are Australianmade products still the smarter selection and what makes them a better option? 600857 47 15 50 SOLAR BLUE COLLECTION SOLAR CHRONOGRAPH. WR 100m • Made to Australian standards: Australia requires businesses to meet some of the world’s strictest business and quality control standards. When you buy Australian-made products, there’s a greater chance you’re contributing to a business that provides well-crafted toptier goods, treats and pays its workers fairly, and uses high-quality resources and materials. • Personalised customer service: Geographical proximity improves the level of customer service available between Australian suppliers and retailers for a range of reasons. It often evolves as a result of long-term connection between suppliers and retailers – a long-term connection made easier when a business is family. • Warranty support: Under Australian Consumer Law, when you purchase any product or service, they come with an automatic guarantee that they will work and do what you asked for. Furthermore, many Australian companies also offer further warranties and guarantees on their products. • Local knowledge: Understanding local market conditions and the history behind Australian consumer connection to jewellery is another major potential benefit offered by domestic suppliers. And it is on the final point that Australian brands believe they have an 36 RONDA 762 Ph.no (03)95533777|)Email- info@westendcollection.com.au
Producing more than 550,000 pearls each year across 7 farm sites throughout the South Seas, Atlas Pearls is a global leader in the production of sustainable South Sea pearls, certified from the source. Available online around the world. ATLASPEARLSTRADE.COM
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Jeweller - October 2022

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