Jeweller - October 2022

JEWELLERY UNDERSTAND MANUFACTURING THE OUTLOOK AND
ADVANCES FOR THE IN DIAMOND CASTING AND INDUSTRY REFINING
VOICE OF THE AUSTRALIAN JEWELLERY INDUSTRY NOVEMBER OCTOBER 2022
PINK HOMEGROWN DIAMONDS: JEWELLERY ARE YOU GETTING BRANDS
CONTINUE YOUR MONEYS TO SHINE WORTH? BRIGHTLY
SYDNEY'S NEW AND INTERNATIONAL EXCITING DESIGNS JEWELLERY
FAIR READY EXCEEDS FOR THE ALL BUSY EXPECTATIONS
SEASON
OCTOBER 2022
Contents
This Month
Industry Facets
11 Editorial
16 Upfront
18 News
38 Jewellers Showcase
34
37
72
74
10 YEARS AGO
Time Machine: October 2012
LEARN ABOUT GEMS
Garnets: Part II
MY BENCH
Eleanor Hawke
SOAPBOX
Paul Zimnisky
57 CHRISTMAS BUYING GUIDE
Be prepared
4Learn about the newest products on offer
ahead of the busiest sales period of the year.
Features
41
50
HOME GROWN BRANDS
Australian brands increasingly popular with consumers
DIAMOND AND DIAMOND JEWELLERY REPORT 2022
Industry experts voice their thoughts
57
PRODUCTS
Christmas Buying Guide
Better Your Business
50 DIAMONDS
Seeking clarity
4The international diamond industry
is as complex as ever with factors such
as economic uncertainty, the Russia-
Ukraine War and the rise of lab-created
diamonds causing prolonged tension.
66
67
68
69
70
BUSINESS STRATEGY
Inflation hurts customer confidence. STEVEN VAN BELLEGHEM offers helpful insights.
SELLING
RYAN ESTIS believes there is one key to nailing the sale - preparation.
MANAGEMENT
The busiest period of the year is coming up – DAVID BROWN encourages you to be ready.
MARKETING & PR
SIMON DELL explains the importance of visual hierachy in marketing.
LOGGED ON
SHANE O'NEILL outlines where you may be going wrong with your business website.
41 HOME GROWN BRANDS
Unique identity
4Australian jewellery brands are as popular
as ever with consumers as the desire to shop
locally burns brightly following the pandemic.
SAMUEL ORD highlights the advantages local
brands have to offer suppliers.
FRONT COVER Ellendale Diamonds
proudly supplies traceable and ethically
sourced loose diamonds from the Argyle
and Ellendale mines in the Kimberleys
of Western Australia, places renowned
for producing the finest quality white and
coloured stones. Where possible, these
diamonds are used in the manufacture and
design of ‘Desert Rose’ an exquisite range
of Australian jewellery proudly produced
on home soil. To learn more visit:
ellendalediamonds.com.au and
desertrosejewellery.com.au
Seeking xxxclarity
Aussie, Aussie, xxx Aussie Christmas xxxpresents
October 2022 | 9