Great West Way Travel Magazine | Issue 07
Follow the paths through England’s idyllic countryside, quaint villages and elegant towns where our best-kept secrets from the past meet twenty-first-century hospitality.
Follow the paths through England’s idyllic countryside, quaint villages and elegant towns where our best-kept secrets from the past meet twenty-first-century hospitality.
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hydrotreated vegetable oil. They are offering sustainability<br />
advice for market stallholders and recently hosted a seminar<br />
on green tactics at the local Town Hall.<br />
In the Royal Borough of Windsor & Maidenhead they are<br />
reducing the need for carbon intensive travel by encouraging<br />
walking and cycling, investing in digital infrastructure,<br />
protecting and enhancing their natural environment and<br />
aiming to achieve net zero carbon emissions by 2050.<br />
Marlborough have encouraged businesses in the town,<br />
including Bunces, The Parade Cinema and Slate Hill Charcoal,<br />
to sign a ‘Business Green Pledge’ to switch to cleaner<br />
products, to collect rainwater for using on plants, promote<br />
the use of biochar as a carbon negative soil improver, and<br />
offer discounts for customers bringing bottles and growlers<br />
(big refillable flasks) in for refills.<br />
Local producers are stocked on the high street, hotels<br />
and restaurants in Malmesbury, and green adventures at the<br />
internationally famous <strong>West</strong>onbirt Arboretum are close by. With<br />
its beautiful ancient hilltop town surrounded by picturesque<br />
rivers and countryside visitors are reminded of the benefits<br />
and importance of a greener more sustainable way of living.<br />
In Calne you will see many perennials planted to bring<br />
more biodiversity to the town. The National Cycle Network<br />
passes through Calne and the centre will soon have bike<br />
chargers accessible to visitors.<br />
As you travel through the cities of the <strong>Great</strong> <strong>West</strong> <strong>Way</strong>,<br />
you will discover all kinds of exciting eco initiatives too.<br />
Bristol is often regarded as the 'greenest' city in the UK,<br />
having been the first city in the UK to win the 'European<br />
Green Capital' award in 2015, as well as being named the<br />
18 <strong>Great</strong><strong>West</strong><strong>Way</strong>.co.uk
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