Great West Way Travel Magazine | Issue 07
Follow the paths through England’s idyllic countryside, quaint villages and elegant towns where our best-kept secrets from the past meet twenty-first-century hospitality.
Follow the paths through England’s idyllic countryside, quaint villages and elegant towns where our best-kept secrets from the past meet twenty-first-century hospitality.
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MY GREAT WEST WAY<br />
Kirstine Bowen, Marketing and Communications Manager at Wiltshire<br />
Wildlife Trust, talks to us about her role and life on the way. From helping<br />
with fundraising projects protecting wildlife and habitats in Wiltshire (and<br />
beyond) to connecting people with nature and more sustainable living<br />
What do you love most about your job and Wiltshire<br />
Wildlife Trust?<br />
Sending out a press release about an important project the<br />
Trust is undertaking, which then gets picked up by local or<br />
national media is an incredible feeling.<br />
How did you get started in your career?<br />
I started my marketing career in the English language teaching<br />
sector and then the book publishing sector. However, my<br />
passion has always been for wildlife conservation and environmental<br />
causes, and so I made the decision last year to make a change.<br />
What’s a typical day like for you?<br />
I keep up-to-date on any projects my colleagues are working<br />
on and look for opportunities to get media coverage wherever<br />
possible. Most weeks, I’ll be writing press releases, arranging<br />
radio interviews, but no two days are ever the same.<br />
Are you a city, town or country person?<br />
I am definitely a country person, as I love to be out enjoying<br />
nature, going for walks and spotting wildlife. It can do wonders<br />
for my mental health.<br />
What does sustainable travel mean to you?<br />
<strong>Travel</strong>ling in a way that limits the negative impact on the local<br />
environment and the planet. I always prefer to walk or cycle if<br />
I’m travelling shorter distances and for long journeys, whenever<br />
possible, I enjoy taking the train.<br />
Describe your perfect adventure on the <strong>Great</strong> <strong>West</strong> <strong>Way</strong>?<br />
Combining some walking and wildlife spotting with some water<br />
sports. A weekend spent near the lakes in the north of Wiltshire<br />
sounds perfect to me. I would visit somewhere like Cotswold<br />
Water Park to do some kayaking, followed by a visit to Wiltshire<br />
Wildlife Trust’s Lower Moor nature reserve to get out in nature.<br />
If you could choose one must-visit attraction along the<br />
<strong>Great</strong> <strong>West</strong> <strong>Way</strong>, what would it be and why?<br />
I would spend an afternoon exploring Wiltshire Wildlife<br />
Trust’s Lower Moor nature reserve. The reserve complex has<br />
three lakes, two brooks, ponds and wetland scrapes, all linked<br />
together by boardwalks, ancient hedges, woodland and<br />
meadows.<br />
What do you think will surprise first-time visitors about the<br />
<strong>Great</strong> <strong>West</strong> <strong>Way</strong>?<br />
There are so many interesting and beautiful places to discover!<br />
There are also lots of different activities to choose from too, to<br />
suit different tastes and budgets. I love the ‘Top 10’ lists on the<br />
<strong>Great</strong> <strong>West</strong> <strong>Way</strong> website, from the top 10 spectacular views to<br />
the top 10 short walks.<br />
<strong>Great</strong><strong>West</strong><strong>Way</strong>.co.uk<br />
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