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Great West Way Travel Magazine | Issue 07

Follow the paths through England’s idyllic countryside, quaint villages and elegant towns where our best-kept secrets from the past meet twenty-first-century hospitality.

Follow the paths through England’s idyllic countryside, quaint villages and elegant towns where our best-kept secrets from the past meet twenty-first-century hospitality.

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“The Wave inland surf destination<br />

use solar thermal panels to<br />

pre-heat their water and have<br />

plans to plant 16,000 trees...”<br />

Within their Farm Shop, meat is prepared and sold in their<br />

own Butchery, and they also offer ‘Roves Refills’, a zerowaste<br />

pantry with pasta, beans, pulses, nuts, oil, fruit,<br />

grains, seeds, chocolate and sweets all without unnecessary<br />

packaging – you simply bring your own containers from<br />

home (or buy reusable ones from the shop).<br />

Fresh whole and semi-skimmed milk can be dispensed<br />

from the ‘Moo Station’ straight into glass bottles or cartons<br />

brought from home, reducing single use plastic whilst also<br />

supporting local dairy farmers.<br />

Major attractions along the route are doing their bit<br />

as well. Blenheim is leading the way with a ‘Gold’ Green<br />

Tourism award rating the palace within the top 5% greenest<br />

attractions in the UK. Stonehenge has launched a new fleet<br />

of green shuttle buses to take visitors to see the stones, and<br />

the visitor centre is not connected to a mains water supply;<br />

instead, water is drawn from a borehole. The land around<br />

the visitor centre and stone circle is maintained as chalk<br />

grassland meaning it is not improved with products such as<br />

fertilisers but instead cut and cleared once a year. They are<br />

maximising recycling with zero waste going to landfill.<br />

In the Stonehenge gift shop they stock products made<br />

and sourced locally including honey from Salisbury Plain,<br />

wine from Lyme Bay and a Christmas card range using cornstarch<br />

biodegradable bags and sustainably sourced board<br />

and envelopes.<br />

The Roman Baths and Pump Room are working on an<br />

innovative scheme to harvest heat from the naturally hot spa<br />

water to use it to heat their buildings. Sixteen three-metrelong<br />

energy exchange blades have been inserted into the<br />

King’s Bath, and a new plant room is being created beneath<br />

the street. The idea is that heat from the King’s Spring will be<br />

used to heat the Roman Baths and Pump Room, as well as<br />

the new Bath World Heritage Centre and Roman Baths Clore<br />

Learning Centre.<br />

The historic landscapes of Hampton Court Palace<br />

and Kensington Palace support a wide range of wildlife<br />

communities and projects to conserve biodiversity at the<br />

royal palaces, and where possible they have created new<br />

habitats or enhance existing ones to encourage local wildlife<br />

to flourish.<br />

The Bombay Sapphire Distillery in Hampshire was<br />

awarded the prestigious BREEAM Award for Industrial Design<br />

in 2014 – they have a biomass boiler providing heat and hot<br />

water using local, sustainably sourced wood chips as a fuel<br />

source and a hydroelectric turbine in the River Test, giving<br />

carbon savings of 38% and providing renewable and low<br />

carbon energy.<br />

SS <strong>Great</strong> Britain, Bristol have reduced their energy<br />

consumption of the pioneering conservation system which<br />

protects the ship’s fragile iron hull by 25% – part of their<br />

commitment to become carbon neutral in our operations<br />

by 2030. Also in Bristol, The Wave inland surf destination<br />

use solar thermal panels to pre-heat their water and have<br />

plans to plant 16,000 trees and 13 acres of wildflower<br />

meadowland, while Avon Valley Adventure & Wildlife Park<br />

have 265 solar panels placed on their roof generating 90%<br />

of their power, and they are working with <strong>Great</strong> <strong>West</strong>ern<br />

Recycling Ltd which means they have zero waste to landfill.<br />

The Museum of English Rural Life and Reading<br />

Museum are launching a new campaign called 'Our Green<br />

Stories' which draws on the collections of both museums<br />

highlighting and engaging visitors and local people with<br />

environmental issues.<br />

Chippenham Museum has been engaging people around<br />

issues of climate change through an exhibition display<br />

exploring the local landscape through imagery and a series<br />

of interviews with the local community about their climate<br />

concerns.<br />

At the Jane Austen Museum, Bath they have switched<br />

to LED lights throughout the building, use a fully renewable<br />

electricity provider and have plans for solar panels on their<br />

roof and at Maidenhead Heritage Museum they have just<br />

started to stock a range of eco-friendly, sustainable products<br />

from Wild & Stone in their shop.<br />

20 <strong>Great</strong><strong>West</strong><strong>Way</strong>.co.uk

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