drinkworld Technology + Marketing 4/2022

Processing
Covert Detection
Technology Helps Identify
Counterfeit Regional Wines
The National Office of Vine and
Vitivinicultural Products (ONVPV) in
Romania, is using Eluceda’s covert
taggant marker with a unique machinereadable
signature, to authenticate
the provenance of its regional wines
and protect drinkers from potential
counterfeits.
The ONVPV oversees national vineyard
management and winemaking in Romania
and supports the traditional production
of wine in this designated geographical
area. The security labels provide a clear
brand identity for the ONVPV, which is
easily recognizable on labelled bottles
and products within a retail environment.
Working closely with security label
manufacturer Eltronis, Eluceda provided
a tailored taggant to ensure that ONVPV
wine labels were protected by the latest
covert security technology, helping
producers to stay one step ahead of the
counterfeiters.
By adding authentication technology
to wine bottles, the ONVPV is helping
to counter this trend, promoting the
provenance of the region, and building
protection against potential counterfeit
through the ability to identify genuine
products.
Richard Burhouse, Commercial Director
for Eluceda, said: “We’re seeing growth
in the use of our covert markers to
help protect products of geographic
importance, as they provide discrete and
instant verification of genuine goods for
enforcement officers working in the field.
“We are delighted to be involved in
this project and support progressive
organisations such as the ONVPV who
continue to invest in security technologies
in order to promote their wines and take
a clear stand against fraud.”
The new labels build on ONVPV’s
existing design and combine an overt
hologram with high-level covert security.
Eluceda’s taggant marker with its unique
machine-readable signature provides an
instant unambiguous response to the
pocket-sized Reveal detectors used by
enforcement officers in the field.
The Reveal range of readers work in
hand in glove with Eluceda’s MicroTagg
and Securitagg inorganic taggant
materials and are configured according
to the ONVPV’s needs to identify genuine
wines quickly and securely.
Wine fraud is on the rise in all markets,
helped in part by the growth of
ecommerce. This poses significant
dangers to both consumers and
producers alike, as fraudsters will
sometimes include dangerous additives
and trust in a brand can often be broken
if customers fall foul of counterfeiters.
drinkworld Technology + Marketing · November 2022
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