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Another way to gain exposure is by keeping your ears on the<br />
pulse of the culture and actively seeking collaborators who hold<br />
weight within web3.<br />
It works both ways. Within the last few months, we've seen both<br />
a landmark collab between @TiffanyAndCo and @cryptopunksnfts<br />
in which holders had exclusive access to a unique limited<br />
edition necklace, and the @IMG x @okaybears partnership.<br />
Lastly is to launch your own branded project, following in the<br />
footsteps of many of the brands who have dipped their toes<br />
already!<br />
In a similar experience, @PacSun's collaboration with @Roblox<br />
to bring a virtual Pacsun Boutique into their metaverse to sell<br />
digital wearables for Roblox avatars.<br />
54<br />
<strong>SHILL</strong> <strong>Issue</strong> #<strong>82</strong>
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