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CMT STUTTGART PREVIEW<br />
PROGRESS THROUGH<br />
ADVERSITY<br />
After such a tumultuous few<br />
years, CMT is keen to emphasise<br />
that exhibitors and visitors for<br />
2023 can book with renewed<br />
confidence <strong>–</strong> all the signs are<br />
green according to member of<br />
the management board at Messe<br />
Stuttgart, Guido von Vacano:<br />
“The trade fair centre is already<br />
almost seamlessly booked up.<br />
In addition, there are a large<br />
number of event formats that<br />
will be presented to the public<br />
for the first time. In particular,<br />
the current market changes make<br />
CMT 2023 more important<br />
than ever as an exchange and<br />
innovation platform for one of<br />
the most important economic<br />
sectors in our country, the trade<br />
fair will provide answers to the<br />
current challenges.<br />
“For example, the specialist<br />
programme of the CMT will<br />
be expanded to include various<br />
events on the topics of sustainable<br />
tourism and international<br />
understanding. In addition,<br />
the Stuttgart holiday trade fair,<br />
together with its four partners,<br />
will be presenting attractive and<br />
topical themes that fit perfectly<br />
into these times.”<br />
This year represents the 15th<br />
anniversary for Messe Stuttgart<br />
since it moved to its current trade<br />
fair grounds at Filder <strong>–</strong> a milestone<br />
that was celebrated late in 2022<br />
during a special ceremony.<br />
“The move to the Filder is a<br />
success story for us. Since then, we<br />
have been able to celebrate records<br />
time and again and push into new<br />
spheres with our now ten halls,”<br />
said Stefan Lohnert, managing<br />
director of Messe Stuttgart. “Of<br />
course, our anniversary is also<br />
accompanied by the effects of<br />
the Corona pandemic. In the<br />
meantime, our trade fairs such as<br />
südback, VISION or hy-fcell have<br />
shown that we are already back at<br />
the level of the past with almost<br />
identical or even higher visitor<br />
numbers than in the pre-Corona<br />
years. But it is also clear that<br />
without the break, 2020 would<br />
have become a new record year in<br />
terms of total turnover and profit.”<br />
CMT not only showcases<br />
brands from around Germany<br />
and the world, but it also<br />
maintains a focus on local<br />
tourism in the Baden-<br />
Württemberg area too. Recent<br />
stats on that show that the<br />
downfall in tourism this area<br />
has experienced due to the<br />
pandemic is recovering nicely.<br />
State Secretary for Torusim<br />
Patrick Rapp said: “Our travel<br />
areas in the state can benefit<br />
from the new travel boom. Even<br />
if the numbers have not yet<br />
reached pre-crisis levels, it is<br />
noticeable that people want to<br />
discover new things again. At<br />
the Stuttgart holiday trade fair<br />
CMT, the world’s largest public<br />
trade fair for tourism and leisure,<br />
the state will present itself with<br />
its regions, districts and cities in<br />
Oskar Lapp Hall 6.”<br />
MONGOLIAN MAGIC<br />
Each year CMT has a<br />
destination partner country and<br />
for this year that destination is<br />
Mongolia. The world’s second<br />
largest landlocked country after<br />
Kazakhstan, Mongolia attracted<br />
approximately 637,000 tourists<br />
in 2019, generating about<br />
€540 million for its economy.<br />
The country is geologically<br />
characterised by endless and<br />
untouched steppes, high<br />
mountains as well as deserts<br />
such as the well-known Gobi.<br />
Mongolia is a particularly<br />
popular destination for nature<br />
lovers and adventure tourists,<br />
as the varied landscape offers<br />
something for everyone. The<br />
capital is Ulan Bator, which<br />
is also often called the coldest<br />
capital in the world. In January<br />
and February, temperatures of<br />
minus 30 degrees Celsius are not<br />
uncommon here. The best time<br />
to travel for temperate Western<br />
Europeans is therefore the<br />
months from May to October,<br />
with temperatures again reaching<br />
up to 40 degrees Celsius in<br />
summer. If this is somewhere<br />
you’ve always wondered about,<br />
then this show can help <strong>–</strong><br />
there will be opportunities for<br />
camping, caravanning, and RV<br />
manufacturers too. Learn more<br />
at www.messe-stuttgart.com<br />
▲ Many camping and camper brands will exhibit at CMT in 2022 <strong>–</strong> an estimated 2,100 exhibitors will be there.<br />
34 | www.campingtradeworld.com