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Camping Trade World – Issue 11

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CMT STUTTGART PREVIEW<br />

PROGRESS THROUGH<br />

ADVERSITY<br />

After such a tumultuous few<br />

years, CMT is keen to emphasise<br />

that exhibitors and visitors for<br />

2023 can book with renewed<br />

confidence <strong>–</strong> all the signs are<br />

green according to member of<br />

the management board at Messe<br />

Stuttgart, Guido von Vacano:<br />

“The trade fair centre is already<br />

almost seamlessly booked up.<br />

In addition, there are a large<br />

number of event formats that<br />

will be presented to the public<br />

for the first time. In particular,<br />

the current market changes make<br />

CMT 2023 more important<br />

than ever as an exchange and<br />

innovation platform for one of<br />

the most important economic<br />

sectors in our country, the trade<br />

fair will provide answers to the<br />

current challenges.<br />

“For example, the specialist<br />

programme of the CMT will<br />

be expanded to include various<br />

events on the topics of sustainable<br />

tourism and international<br />

understanding. In addition,<br />

the Stuttgart holiday trade fair,<br />

together with its four partners,<br />

will be presenting attractive and<br />

topical themes that fit perfectly<br />

into these times.”<br />

This year represents the 15th<br />

anniversary for Messe Stuttgart<br />

since it moved to its current trade<br />

fair grounds at Filder <strong>–</strong> a milestone<br />

that was celebrated late in 2022<br />

during a special ceremony.<br />

“The move to the Filder is a<br />

success story for us. Since then, we<br />

have been able to celebrate records<br />

time and again and push into new<br />

spheres with our now ten halls,”<br />

said Stefan Lohnert, managing<br />

director of Messe Stuttgart. “Of<br />

course, our anniversary is also<br />

accompanied by the effects of<br />

the Corona pandemic. In the<br />

meantime, our trade fairs such as<br />

südback, VISION or hy-fcell have<br />

shown that we are already back at<br />

the level of the past with almost<br />

identical or even higher visitor<br />

numbers than in the pre-Corona<br />

years. But it is also clear that<br />

without the break, 2020 would<br />

have become a new record year in<br />

terms of total turnover and profit.”<br />

CMT not only showcases<br />

brands from around Germany<br />

and the world, but it also<br />

maintains a focus on local<br />

tourism in the Baden-<br />

Württemberg area too. Recent<br />

stats on that show that the<br />

downfall in tourism this area<br />

has experienced due to the<br />

pandemic is recovering nicely.<br />

State Secretary for Torusim<br />

Patrick Rapp said: “Our travel<br />

areas in the state can benefit<br />

from the new travel boom. Even<br />

if the numbers have not yet<br />

reached pre-crisis levels, it is<br />

noticeable that people want to<br />

discover new things again. At<br />

the Stuttgart holiday trade fair<br />

CMT, the world’s largest public<br />

trade fair for tourism and leisure,<br />

the state will present itself with<br />

its regions, districts and cities in<br />

Oskar Lapp Hall 6.”<br />

MONGOLIAN MAGIC<br />

Each year CMT has a<br />

destination partner country and<br />

for this year that destination is<br />

Mongolia. The world’s second<br />

largest landlocked country after<br />

Kazakhstan, Mongolia attracted<br />

approximately 637,000 tourists<br />

in 2019, generating about<br />

€540 million for its economy.<br />

The country is geologically<br />

characterised by endless and<br />

untouched steppes, high<br />

mountains as well as deserts<br />

such as the well-known Gobi.<br />

Mongolia is a particularly<br />

popular destination for nature<br />

lovers and adventure tourists,<br />

as the varied landscape offers<br />

something for everyone. The<br />

capital is Ulan Bator, which<br />

is also often called the coldest<br />

capital in the world. In January<br />

and February, temperatures of<br />

minus 30 degrees Celsius are not<br />

uncommon here. The best time<br />

to travel for temperate Western<br />

Europeans is therefore the<br />

months from May to October,<br />

with temperatures again reaching<br />

up to 40 degrees Celsius in<br />

summer. If this is somewhere<br />

you’ve always wondered about,<br />

then this show can help <strong>–</strong><br />

there will be opportunities for<br />

camping, caravanning, and RV<br />

manufacturers too. Learn more<br />

at www.messe-stuttgart.com<br />

▲ Many camping and camper brands will exhibit at CMT in 2022 <strong>–</strong> an estimated 2,100 exhibitors will be there.<br />

34 | www.campingtradeworld.com

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