Camping Trade World – Issue 11

EMAIL MARKETING BECOME A BETTER BUSINESS
01 02
TOP TIPS
TO QUICKLY
ENHANCE YOUR
EMAIL MARKETING
STRATEGY
LESS IS MORE
This is perhaps the single
most important thing to
remember with any kind
of email marketing. We
all know how annoying
and frustrating it is
to have our inboxes
bombarded with too
many spam emails from
the same accounts –
what’s strange is that
even know we all know
this pain; we sometimes
inflict in upon our
customers with our
own email marketing
strategies. Think about
it – you want people to
associate your emails
with good feelings, not
with being annoyed.
Make each email have a
point and make it worth
reading or opening.
Don’t just send out an
email for the sake of
it because you have
planned to send two
a week, make sure it
serves a purpose to both
you and your customers
and potential customers.
CLARITY IS EVERYTHING
In a world of dizzying
messages from
companies attacking
our digital senses from
every angle, it pays to
keep your messaging as
clear and concise as you
possibly can. There are a
whole host of technical
tips on this front that can
help you, such as writing
subject lines that are
less than 50 characters,
so they don’t get cut off
by mobile devices, or
not using spam trigger
words like ‘save’. But the
overarching idea is to
keep your messaging
simple. People will
likely give your email
a second or two of
consideration as they
scan in it their inbox,
so the trick is making
it easy to understand.
This is arguably more
important than making
it catchy or making it
stand out.
54 | www.campingtradeworld.com