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IOD SCOTLAND WINTER 2022

Institute of Directors, Scotland, business advice and information, directorial professional development

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Technical briefing: IT matters<br />

Estonia, Europe’s digital leader,<br />

says Scotland is on the right<br />

path to a high-tech future<br />

Scotland is on the right global cybertrack to grasp transformative<br />

opportunities that going digital present, Estonian Ambassador to the<br />

UK, Viljar Lubi told IT and digital business commentator Bill Magee<br />

Digital Scotland attracted around<br />

800 delegates to its annual<br />

conference at Edinburgh<br />

International Conference Centre,<br />

where they heard just how<br />

transformative going digital can be<br />

towards creating a fully connected<br />

country fit to make its mark on the<br />

global stage.<br />

FutureScot conference organiser’s<br />

keynote speaker, Estonia’s<br />

Ambassador to the UK Viljar Lubi,<br />

charted the rise of the Baltic nation<br />

from post-Soviet republic to<br />

worldwide tech powerhouse.<br />

Credited with creating multiple<br />

‘Unicorns’ – privately held start-ups<br />

worth at least $1 billion (£897m) –<br />

every Estonian citizen has a digital<br />

ID.<br />

He told delegates working life is<br />

so increasingly digital and therefore<br />

we cannot and should not shy away<br />

from it. Exactly the opposite so that<br />

no one is left behind digitally.<br />

“We should grasp the opportunity<br />

and transform it to the benefit of<br />

everyone. Let’s not talk about<br />

challenges, let’s talk about<br />

opportunities. This is the Estonian<br />

philosophy.”<br />

Scotland is developing stronger<br />

ties with Estonia, one of the world’s<br />

smallest but most advanced digital<br />

economies. Earlier in my Daily<br />

Business Tech Talk column, Mr Lubi<br />

exclusively revealed he is in talks to<br />

strike significant e-partnerships<br />

with the Scottish Government.<br />

This includes a pilot programme<br />

to improve services and crossborder<br />

links between Edinburgh<br />

and Tallin. Estonia has a population<br />

of around 1.2 million and regained<br />

its independence in 1991 after 70<br />

years of Soviet and Nazi<br />

occupation, emerging as one of the<br />

most advanced digital societies in<br />

the world and the ‘champion’ within<br />

Europe when it comes to digital<br />

skills and internet usage by its<br />

companies and citizens.<br />

Mr Lubi, his country’s former<br />

Business Secretary, views the<br />

Scotland/Estonia relationship as a<br />

two-way process: “There is a great<br />

deal more we could learn from<br />

Scotland... and establish closer ties<br />

in business, culture and other areas.<br />

He said he could see nothing but<br />

Estonia’s Ambassador to<br />

the UK, Viljar Lubi<br />

26 <strong>WINTER</strong> <strong>2022</strong>

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