Glamsquad Magazine Jan 2023
Chimamanda Ngozi Adichie: Lifting Africa To The World
Chimamanda Ngozi Adichie: Lifting Africa To The World
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FEATURE<br />
women’s clothes have pockets,<br />
usable pockets that did not<br />
impinge on style? And why were<br />
so many dresses sleeveless?<br />
And where did adult women for<br />
whom attractive did not equal<br />
too tight shop? And why did the<br />
style of so many dresses assume<br />
the absence of non-flat breasts?<br />
When I found clothes I liked, I<br />
longed to tweak them.<br />
I began to resist some<br />
standard ideas and language<br />
of global — which is to say<br />
narrowly western — fashion.<br />
The depiction of bright colours<br />
as bold or daring, black as<br />
the unimpeachable hallmark<br />
of sophistication, and beige<br />
as neutral, for example, were<br />
based on a specific pale-skinned<br />
standard. For a dark-skinned<br />
person, blue might be a better<br />
black, brighter colours more<br />
ordinary than daring, and neutral<br />
negotiable. My greatest gripe<br />
was with the word “modest”,<br />
used to describe clothes for<br />
what they were not — short<br />
or body-baring — rather than<br />
for what they were. “Modest”<br />
brought a moral, frumpy taint<br />
to what was often an aesthetic<br />
choice. I loved midi lengths<br />
because I found them sexy,<br />
sleeves because they were more<br />
flattering, higher necklines for<br />
their air of confident chic.<br />
I designed my own clothes,<br />
and my tailor, Razak, made them<br />
in Lagos. Razak was talented and<br />
distracted and unreliable. He was<br />
also convinced that he was an<br />
undiscovered music star. It was<br />
2016 and Nigeria’s economy<br />
was in chaos. President Buhari’s<br />
government had instituted a<br />
retrograde currency policy, the<br />
value of the naira plummeted,<br />
and suddenly everyone was<br />
talking about “buy Nigerian<br />
products to grow the naira”.<br />
The political rhetoric gave<br />
me an idea: what if I wore only<br />
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