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Glamsquad Magazine Jan 2023

Chimamanda Ngozi Adichie: Lifting Africa To The World

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FEATURE<br />

women’s clothes have pockets,<br />

usable pockets that did not<br />

impinge on style? And why were<br />

so many dresses sleeveless?<br />

And where did adult women for<br />

whom attractive did not equal<br />

too tight shop? And why did the<br />

style of so many dresses assume<br />

the absence of non-flat breasts?<br />

When I found clothes I liked, I<br />

longed to tweak them.<br />

I began to resist some<br />

standard ideas and language<br />

of global — which is to say<br />

narrowly western — fashion.<br />

The depiction of bright colours<br />

as bold or daring, black as<br />

the unimpeachable hallmark<br />

of sophistication, and beige<br />

as neutral, for example, were<br />

based on a specific pale-skinned<br />

standard. For a dark-skinned<br />

person, blue might be a better<br />

black, brighter colours more<br />

ordinary than daring, and neutral<br />

negotiable. My greatest gripe<br />

was with the word “modest”,<br />

used to describe clothes for<br />

what they were not — short<br />

or body-baring — rather than<br />

for what they were. “Modest”<br />

brought a moral, frumpy taint<br />

to what was often an aesthetic<br />

choice. I loved midi lengths<br />

because I found them sexy,<br />

sleeves because they were more<br />

flattering, higher necklines for<br />

their air of confident chic.<br />

I designed my own clothes,<br />

and my tailor, Razak, made them<br />

in Lagos. Razak was talented and<br />

distracted and unreliable. He was<br />

also convinced that he was an<br />

undiscovered music star. It was<br />

2016 and Nigeria’s economy<br />

was in chaos. President Buhari’s<br />

government had instituted a<br />

retrograde currency policy, the<br />

value of the naira plummeted,<br />

and suddenly everyone was<br />

talking about “buy Nigerian<br />

products to grow the naira”.<br />

The political rhetoric gave<br />

me an idea: what if I wore only<br />

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