CENSIS white paper: Intellectual Property in Business
2023: This CENSIS white paper sets out to make the topic of IP more approachable, less intimidating and more manageable, offering experience-based advice and methods are are designed to help businesses structure their IP- related issues and makes the best of their IP. Covering: The role of IP, IP management during growth, IP strategy for expanding companies and corporates, Business IP Canvas - merging IP with your business model.
2023: This CENSIS white paper sets out to make the topic of IP more approachable, less intimidating and more manageable, offering experience-based advice and methods are are designed to help businesses structure their IP- related issues and makes the best of their IP.
Covering:
The role of IP, IP management during growth, IP strategy for expanding companies and corporates, Business IP Canvas - merging IP with your business model.
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<strong>Intellectual</strong> <strong>Property</strong> <strong>in</strong> Bus<strong>in</strong>ess: IP basics, IP management, IP strategy<br />
Contents<br />
Figures<br />
Figure 1 Four strategic elements for a bus<strong>in</strong>ess 38<br />
Figure 2 The value cha<strong>in</strong> 39<br />
Figure 3 The relationship between an organisation’s bus<strong>in</strong>ess strategy, <strong>in</strong>novation strategy and IP strategy 41<br />
Figure 4 Simplified OODA Loop 44<br />
Figure 5 Real OODA Loop 44<br />
Figure 6 OODA Loop for IP strategy 46<br />
Figure 7 Bus<strong>in</strong>ess Model Canvas by Alex Osterwalder 49<br />
Tables<br />
Table 1 Common types of IP rights 11<br />
Table 2 Confidential <strong>in</strong>formation – legal forms 12<br />
Table 3 Examples of confidential <strong>in</strong>formation 13<br />
Table 4 Information for an IP asset register 20<br />
Table 5 IP relevant policies 21<br />
Table 6 IP policy guid<strong>in</strong>g questions 22<br />
Table 7 Patents vs trade secrets 25<br />
Table 8 Guid<strong>in</strong>g questions for decid<strong>in</strong>g about IP protection 26<br />
Table 9 Bus<strong>in</strong>ess aspects to consider for patent territories 27<br />
Table 10 Competitive advantages of the open-source model 31<br />
Table 11 IP strategic questions 43<br />
Table 12 OODA elements expla<strong>in</strong>ed 46<br />
Illustrations: jillyballantyne.com<br />
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