CENSIS white paper: Intellectual Property in Business
2023: This CENSIS white paper sets out to make the topic of IP more approachable, less intimidating and more manageable, offering experience-based advice and methods are are designed to help businesses structure their IP- related issues and makes the best of their IP. Covering: The role of IP, IP management during growth, IP strategy for expanding companies and corporates, Business IP Canvas - merging IP with your business model.
2023: This CENSIS white paper sets out to make the topic of IP more approachable, less intimidating and more manageable, offering experience-based advice and methods are are designed to help businesses structure their IP- related issues and makes the best of their IP.
Covering:
The role of IP, IP management during growth, IP strategy for expanding companies and corporates, Business IP Canvas - merging IP with your business model.
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<strong>Intellectual</strong> <strong>Property</strong> <strong>in</strong> Bus<strong>in</strong>ess: IP basics, IP management, IP strategy<br />
References<br />
Books<br />
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Osterwalder A, et al, Value Proposition Design: How to Create Products and Services Customers Want (John<br />
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Palfrey J, <strong>Intellectual</strong> <strong>Property</strong> Strategy (The MIT Press 2012).<br />
Podnar K, The Power of Digital Policy: A practical guide to m<strong>in</strong>imiz<strong>in</strong>g risk and maximiz<strong>in</strong>g opportunity for your<br />
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Rumelt R, Good Strategy/Bad Strategy: The difference and why it matters (Profile Books, 2011).<br />
Books<br />
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accessed<br />
2 December 2022.<br />
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Harroch R, and Chatterjee N, ‘10 <strong>Intellectual</strong> <strong>Property</strong> Strategies for Technology Startups’, (2017) Forbes, <br />
accessed 2 December 2022.<br />
Haydt L, ‘8 Must-Read Books on Bus<strong>in</strong>ess Strategy’ (PM Library, 8 July 2020) <br />
accessed 2 December 2022.<br />
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