CENSIS white paper: Intellectual Property in Business

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Business IP Canvas censis.org.uk 48
Intellectual Property in Business: IP basics, IP management, IP strategy Business IP Canvas - Merging IP with your business model The overall business strategy drives your business model (it defines the framework for it). Whatever your goals are – for example, to increase your market share by 20% – they should be reflected in your business model. 92 Likewise, IP strategy should be aligned with your business strategy, and IP management should underpin the adopted business model(s). The Business Model Canvas by Osterwalder is one of the most popular entrepreneurial methodologies and one that most start-ups are familiar with. The tool indicates key areas to address in the process of company-building. Its visual transparent layout is appealing and easily understandable, regardless of your business exposure and experience. 93 Key Partners Key Activities Value Propositions Customer Relationships Customer Segments Key Resources Channels Cost Structure Revenue Streams £ Figure 7 Business Model Canvas by Alex Osterwalder From: https://www.strategyzer.com/canvas/business-model-canvas Due to its clarity and comprehensiveness, the Business Model Canvas can also offer a useful foundation for analysing IP matters ‘hiding’ in the key areas. The ‘Business IP canvas’ (see Appendix 1) is intended to (1) support you to identify and record IP rights, (2) increase your awareness of IP issues arising in various business relationships, for example, with your suppliers, distributors, R&D partners and customers, and (3) help you to collect information relevant to shaping your IP strategy. However, even when fully completed, the tool does not tell you how to set the objectives of your IP strategy (see section on What to do with your IP): this is out of scope because too many parameters can affect your final decisions (see the OODA Loop). 92 Alexander Osterwalder and Yves Pigneur, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, (edited by Tim Clark, John Wiley & Sons, Incorporated, 2010), 187. 93 See also Marius Ursache, ‘Building a Bulletproof Startup: Business Model Canvas vs Lean Startup vs Disciplined Entrepreneurship’ (Disciplined Entrepreneurship, 16 January 2019) accessed 2 December 2022. 49
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CENSIS white paper: Intellectual Property in Business

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