Glamsquad Magazine Feb 2023

FASHION
are living the glamorous life on
Instagram, but know there’s always
more than meets the eye when
it comes to that perfectly-filtered
office #OOTD post.
5. SEASONS ARE S/S
AND F/W
This is a tricky concept for some to
understand if they aren’t involved
with fashion, but the two most
popular “seasons” for brands to
release products for are S/S (Spring/
Summer) and F/W (Fall/Winter;
sometimes referred to as A/W for
Autumn/Winter. Pick your poison).
To make it even more confusing,
there’s also RE (Resort) and PF (Pre-
Fall).
To make sure editors, buyers, stylists,
and influencers know what’s going
to be trending for future
seasons and plan events,
shoots, and respective
schedules, brands will
typically show their fall
collections in February and
their spring collections in
September.
It’s a little confusing at first,
and some brands have
switched to a see-nowbuy-now
model, where the
clothes and accessories
they’re promoting at a show
are just recently available, or
about to be, for purchase.
Nonetheless, it’s important
to know the product you’re
seeing on runways usually
won’t be shoppable, or
shown in editorials, for
another 5-6 months.
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