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Dental Asia March/April 2023

For more than two decades, Dental Asia is the premium journal in linking dental innovators and manufacturers to its rightful audience. We devote ourselves in showcasing the latest dental technology and share evidence-based clinical philosophies to serve as an educational platform to dental professionals. Our combined portfolio of print and digital media also allows us to reach a wider market and secure our position as the leading dental media in the Asia Pacific region while facilitating global interactions among our readers.

For more than two decades, Dental Asia is the premium journal in linking dental innovators
and manufacturers to its rightful audience. We devote ourselves in showcasing the latest dental technology and share evidence-based clinical philosophies to serve as an educational platform to dental professionals. Our combined portfolio of print and digital media also allows us to reach a wider market and secure our position as the leading dental media in the Asia Pacific region while facilitating global interactions among our readers.

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DENTAL UPDATES<br />

Amann Girrbach presents a check over €17,000 to the Cleft Kinderhilfe<br />

A check to the amount of €17,000 was<br />

presented by Jörg Mayer, CFO of Amann<br />

Girrbach, to Stephanie Günther, representative<br />

of the Austrian Cleft Kinderhilfe.<br />

Amann Girrbach has been supporting the Cleft<br />

Kinderhilfe since 2018 in Germany as well as<br />

in Austria since 2019, and has already initiated<br />

several fundraising campaigns, in several cases<br />

together with dealers and customers. As part<br />

of a Christmas raffle by employees and with the<br />

support of the company’s top management, a<br />

further donation check has now been handed<br />

over: at the turn of the year 2022/23, sum of<br />

€17,000 was donated to the Austrian Cleft<br />

Kinderhilfe.<br />

“We are very pleased to be able to give<br />

something back to society in 2022/23 as<br />

well. It is important to us that we make our<br />

contribution and actively live commitment.<br />

Since we began our support for the German<br />

and Austrian Cleft Kinderhilfe, numerous<br />

surgical interventions and therapies have<br />

already been made possible,” said Mayer.<br />

Günther, who herself is also an employee<br />

at Amann Girrbach, was delighted with the<br />

generous donation.<br />

“I’m doubly happy, so to speak — I’m delighted<br />

to receive this fantastic donation check for<br />

something that is very close to my heart,<br />

and at the same time I’d like to thank my<br />

colleagues and our management for their<br />

great commitment. We can really make a<br />

big difference with this. To give an example<br />

— in the years 2020 to 2022, more than<br />

150 children were helped thanks to Amann<br />

Girrbach. After difficult and sometimes rather<br />

paralysing times due to the pandemic, it is<br />

wonderful to be able to get back on track<br />

and give as many children as possible the<br />

prospect of a future. After all, this is not a<br />

mere cosmetic correction, but often a matter<br />

of survival for the affected children.” DA<br />

Koite Health expands to Germany, signs Lumoral<br />

accord with white cross<br />

Finnish health technology company Koite<br />

Health has signed an agreement with German<br />

distribution and training company, white cross.<br />

Following the agreement white cross will<br />

focus their marketing efforts on over 55,000<br />

dentistry professionals in the German market<br />

to promote the use of Lumoral — the latest<br />

technology on the market for improved oral<br />

health self-care.<br />

With its training institute — praxisDienste<br />

Institut für Weiterbildung — white cross has<br />

been for the past 22 years market leader<br />

in Germany in the field of training dental<br />

prophylaxis specialists including prophylaxis<br />

assistants and dental hygienists. white cross<br />

is responsible for educating one third of<br />

all new prophylaxis assistants and dental<br />

hygienists in Germany. In addition, the CEO of<br />

white cross also runs a private university —<br />

Medical School 11 — in Heidelberg, Germany,<br />

which educates health professionals through<br />

its BSc <strong>Dental</strong> Hygiene study programme. The<br />

educational programme of the praxisDienste<br />

Institut für Weiterbildung is offered in 11 major<br />

cities in Germany with Heidelberg being the<br />

administrative headquarter.<br />

The agreement between Koite Health and white<br />

cross includes all activities necessary to launch<br />

a novel medical device and a new technology<br />

in the German market. Through training and<br />

education, the company seeks to ensure that<br />

dental professionals in the world’s second<br />

largest market are well informed about Lumoral<br />

so that they can recommend the treatment to<br />

patients.<br />

“We have about 55,000 active dentists in<br />

Germany in addition to around 25,000-30,000<br />

dental prophylaxis assistants and dental<br />

hygienists. Our mid-term goal is to see 10% of<br />

this target group becoming familiar with the<br />

Lumoral-treatment and actively recommending it<br />

to their patients based on the patients’ individual<br />

oral health risk profile,” said Prof Werner<br />

Birglechner, who leads both white cross and<br />

Medical School 11 private university.<br />

Prof Birglechner stressed that cutting-edge<br />

technologies are essential for the company’s<br />

training and distribution business. He said: “Our<br />

customers expect that they are trained with the<br />

latest scientifically proven technologies. We<br />

strongly believe that this is the case for Lumoral.”<br />

Prof Werner Birglechner, CEO of white cross and<br />

Medical School 11<br />

white cross strives to provide patients with the<br />

best possible modern treatment for oral diseases.<br />

The Lumoral-collaboration fits well with this goal.<br />

Sakari Nikinmaa, CEO of Koite Health, said:<br />

“Partnership with Prof Werner Birglechner and<br />

white cross is an important step for Lumoral’s<br />

geographical expansion from Nordics to Central<br />

Europe. Our strategy is to partner with industry<br />

leaders to raise awareness among professionals<br />

about the Lumoral product and its benefits and<br />

to build global sales structure to secure product<br />

availability globally.<br />

“Prof Birglechner and his team have excellent<br />

resources, and they are experts in educating new<br />

solutions to the dental segment. We see them<br />

as a perfect partner in building a presence in<br />

the second biggest dental market globally. By<br />

working together, we can take oral health to a new<br />

level and provide patients with the best possible<br />

treatment experience and outcomes.” DA<br />

10 DENTAL ASIA MARCH / APRIL <strong>2023</strong>

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