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imPRESS,announces<br />
breakthrough pre-bonded<br />
technology with nEW<br />
imPRESS press-on<br />
falsies<br />
• The world’s first press-on, under lash application with NO GLUE NEEDED.<br />
KISS Products Inc.,<br />
the world’s largest<br />
manufacturer and<br />
distributor of professional<br />
quality nail and lash products,<br />
is thrilled to announce the<br />
launch of imPRESS Press-On<br />
Falsies, the world’s first-ever<br />
one-step, press-on under<br />
lash false eyelashes. imPRESS<br />
Falsies uses its revolutionary<br />
pre-bonded lash technology<br />
that eliminates the need for<br />
glue. Just Press On & GO.<br />
The special adhesive not only<br />
delivers a secure 24 hour hold<br />
but also removes easily.<br />
KISS Products Inc. launched<br />
imPRESS Press-On Manicure<br />
over a decade ago and it<br />
quickly became the #1 brand<br />
in the KISS portfolio thanks<br />
to its easy, no glue needed<br />
application and trendy, fashion<br />
forward styles. Since 2012,<br />
imPRESS Press-On Manicure<br />
has been revolutionizing<br />
the beauty industry with a<br />
DIY manicure that is quick,<br />
foolproof, flawlessly beautiful.<br />
Today, the brand brings this<br />
breakthrough, press & go<br />
technology to the lash category<br />
for the most convenient lash<br />
application yet. The easy,<br />
one-step process is perfect for<br />
lash beginners and experts<br />
alike, leaving no mess and no<br />
mistakes.<br />
“We are excited to bring<br />
the same innovation that<br />
transformed the nail category<br />
into the false lash category,”<br />
says Annette DeVita-Goldstein,<br />
SVP of Global Marketing. “The<br />
imPRESS brand’s breakthrough<br />
press-on technology makes<br />
false lash application effortless.<br />
It’s another industry gamechanger<br />
from KISS.”<br />
Available in three cluster styles<br />
- Natural, Voluminous, and<br />
Spiky - you can fully customize<br />
your lash look with ease. Each<br />
kit includes 20 pre-bonded<br />
clusters (enough for 2-3 full<br />
applications) and a precision<br />
non-stick applicator. Unlike<br />
strip lashes, imPRESS Falsies<br />
are applied under your natural<br />
lashes, so the bands are<br />
invisible and the look is natural<br />
and seamless. Lash clusters<br />
can be stacked, used as accent<br />
lashes, and mixed and matched<br />
to create the perfect customized<br />
look.<br />
To apply in one step, simply<br />
press-on a cluster underneath<br />
natural lashes using the nonstick<br />
applicator. Then using<br />
the applicator, squeeze the<br />
Falsies with your natural lashes<br />
to secure a strong hold – and<br />
that’s it! When you’re ready<br />
to remove, simply separate<br />
the imPRESS Falsies from your<br />
natural lashes by gently pulling<br />
them away with your fingers–<br />
there is no damage to your<br />
natural lashes or sticky residue<br />
left behind.<br />
36 <strong>Beauty</strong> <strong>Exports</strong>
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