Gun Trade World - April 2023

NEWS
SIGHTRON PARTNERS
WITH BCE MARKETING
Sightron, one of the
world’s most innovative
optical observation and
aiming device companies,
has partnered with BCE
Marketing for all of its
sales representation in the
Midwest.
Its Sightron Midwest
commercial sales territory
coverage and responsibilities
include Arkansas, Illinois,
Indiana, Iowa, Kansas,
Louisiana, Michigan,
Minnesota, Missouri,
Nebraska, North Dakota,
Ohio, Oklahoma, South
Dakota, Texas and
Wisconsin.
“We couldn’t be more
pleased to have partnered
with BCE Marketing,” said
Jeff Penn, National Sales
Manager, Sightron. “BCE is
dedicated to providing the
best in sales for top brands
in the shooting, hunting,
and outdoor industry. Their
expertise and experience in
the Midwest will be an asset
to Sightron.”
BCE Marketing has a
team of proven professionals
specialising in sales in the
outdoor industry. With
combined decades of sales
performance, they can design
and implement customised
programs for all channels
of retail trade including big
box, distributors and dealers
on products they represent.
BCE is a top-tier provider
of sales and marketing
services throughout the
Midwest. They are dedicated
to serving and supporting
their customers and earning
their trust, focusing on
long-term selling success
for both customers and
manufacturers. BCE
assists in developing
regional marketing plans
to help move products.
They also help support
their manufacturers with
promotions and new product
introductions at the dealer
and distributor level.
“Our team is extremely
excited to partner with
Sightron,” said Clay Owens,
Principal Partner, BCE
Marketing. “We look
forward to representing
and expanding this
extraordinarily wellengineered,
premium brand
throughout the Midwest.”
www.sightron.com
About
Sightron Inc. designs, manufactures, and distributes premium riflescopes and sport
optics. An industry leader since 1993, Sightron is dedicated to providing the highest
quality products, uncompromising value, and personalised “real people” customer
support from their headquarters in Youngsville, North Carolina. Sightron’s Lifetime
Performance Guarantee is backed by a team of skilled technicians in our Custom
Shop. If you ever have an issue, they will get your scope working as it should or
they will replace it.
Country sports
retailer moves north
A leading UK-based supplier of country
sports and outdoors goods, Fur Feather &
Fin, will return to business after relocating
to an all-new location in Teesside Airport,
North Yorkshire, England.
Due to a substantial increase in rental
fees, the business ceased operations in
December 2022 as they searched for
alternative locations. Financial director
Paul Walton said: “It is sad to be leaving
Chichester where we have been based
since 1978, but this new facility offers great
expansion opportunities with an increase
in space available for holding stock, along
with implementing an even more efficient
and responsive ordering and fulfilment
services.”
Fur Feather & Fin has garnered a
reputation for retailing the finest shooting,
fishing, stalking and gundog products
from top brands, including Yeti, Dubarry,
Härkila, Rio, Berretta, Scott and Snowbee
to name but a few. The team has plans to
work with additional brands in the sectors
they cater for, along with developing their
own range of luxury leather goods and
accessories.
“For the foreseeable future we will focus
on online and mail-order sales, though
we are in the process of finding suitable
locations for a replacement showroom so
that those travelling north or from overseas
to shoot, fish or stalk can take a look at
what we have available before purchasing,”
says Paul.
Fur Feather & Fin will be operating
as usual with current stock ahead of the
brown trout and main salmon season, with
a greater collection of luggage, apparel and
accessories for game shooters and gundog
handlers ready for the Glorious Twelfth.
www.furfeatherandfin.com
OPTIMIZE YOUR ACCURACY WITH
MOUNTS THAT WONT BUDGE.
BRITISH MADE WITH
A LIFETIME GUARANTEE.
SPORTSMATCH-UK.COM
Q U A L I T Y A S S U R E D