NEWS SIGHTRON PARTNERS WITH BCE MARKETING Sightron, one of the world’s most innovative optical observation and aiming device companies, has partnered with BCE Marketing for all of its sales representation in the Midwest. Its Sightron Midwest commercial sales territory coverage and responsibilities include Arkansas, Illinois, Indiana, Iowa, Kansas, Louisiana, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, Oklahoma, South Dakota, Texas and Wisconsin. “We couldn’t be more pleased to have partnered with BCE Marketing,” said Jeff Penn, National Sales Manager, Sightron. “BCE is dedicated to providing the best in sales for top brands in the shooting, hunting, and outdoor industry. Their expertise and experience in the Midwest will be an asset to Sightron.” BCE Marketing has a team of proven professionals specialising in sales in the outdoor industry. With combined decades of sales performance, they can design and implement customised programs for all channels of retail trade including big box, distributors and dealers on products they represent. BCE is a top-tier provider of sales and marketing services throughout the Midwest. They are dedicated to serving and supporting their customers and earning their trust, focusing on long-term selling success for both customers and manufacturers. BCE assists in developing regional marketing plans to help move products. They also help support their manufacturers with promotions and new product introductions at the dealer and distributor level. “Our team is extremely excited to partner with Sightron,” said Clay Owens, Principal Partner, BCE Marketing. “We look forward to representing and expanding this extraordinarily wellengineered, premium brand throughout the Midwest.” www.sightron.com About Sightron Inc. designs, manufactures, and distributes premium riflescopes and sport optics. An industry leader since 1993, Sightron is dedicated to providing the highest quality products, uncompromising value, and personalised “real people” customer support from their headquarters in Youngsville, North Carolina. Sightron’s Lifetime Performance Guarantee is backed by a team of skilled technicians in our Custom Shop. If you ever have an issue, they will get your scope working as it should or they will replace it. Country sports retailer moves north A leading UK-based supplier of country sports and outdoors goods, Fur Feather & Fin, will return to business after relocating to an all-new location in Teesside Airport, North Yorkshire, England. Due to a substantial increase in rental fees, the business ceased operations in December 2022 as they searched for alternative locations. Financial director Paul Walton said: “It is sad to be leaving Chichester where we have been based since 1978, but this new facility offers great expansion opportunities with an increase in space available for holding stock, along with implementing an even more efficient and responsive ordering and fulfilment services.” Fur Feather & Fin has garnered a reputation for retailing the finest shooting, fishing, stalking and gundog products from top brands, including Yeti, Dubarry, Härkila, Rio, Berretta, Scott and Snowbee to name but a few. The team has plans to work with additional brands in the sectors they cater for, along with developing their own range of luxury leather goods and accessories. “For the foreseeable future we will focus on online and mail-order sales, though we are in the process of finding suitable locations for a replacement showroom so that those travelling north or from overseas to shoot, fish or stalk can take a look at what we have available before purchasing,” says Paul. Fur Feather & Fin will be operating as usual with current stock ahead of the brown trout and main salmon season, with a greater collection of luggage, apparel and accessories for game shooters and gundog handlers ready for the Glorious Twelfth. www.furfeatherandfin.com OPTIMIZE YOUR ACCURACY WITH MOUNTS THAT WONT BUDGE. BRITISH MADE WITH A LIFETIME GUARANTEE. SPORTSMATCH-UK.COM Q U A L I T Y A S S U R E D
IT’S A MARK YOUR CALENDARS! JAN. 23–26 2024 Next year, look for more opportunities to connect with a worldwide industry at the SHOT Show ® in Las Vegas. Along with 2,000+ exhibitors to explore during the show, enjoy SHOT After Dark events that give you time to mingle with your favorite manufacturers and distributors as well as meet new ones. Find partners, discover the latest products and strengthen your business during the unique opportunities only at the SHOT Show. THE VENETIAN EXPO + CAESARS FORUM LAS VEGAS, NEVADA SHOTShow.org/gtw The SHOT Show is a trade-only event. Professional affi liation required.
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