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SPOTLIGHT<br />
WHEN AMMO<br />
RULES SUPREME<br />
In the gun world, having a constant supply of quality ammunition is essential. Without it,<br />
a gun is like a car without fuel or a bar that doesn’t serve alcohol – uerly useless. Imagine<br />
a shooting competition or a weekend hunting without the right kind of ammo. Thanks to<br />
proper ammunition, consumers can put their guns to best use. What’s more, for retailers,<br />
ammo sales are simply one of the best ways to encourage repeat business.<br />
TYPES OF AMMUNITION<br />
In this feature we consider<br />
metallic rifle and handgun<br />
ammunition next to shotgun<br />
cartridges. As we all know<br />
ammo is a type of preassembled<br />
packaging featuring<br />
a projectile (a bullet) or<br />
multiple projectiles (shot), a<br />
propellant (gun powder) with<br />
a case (metallic, plastic or<br />
paper) that is precisely made<br />
to fit within a gun’s chamber.<br />
When considering metallic<br />
handgun and rifle ammunition,<br />
two essential types spring to<br />
mind: rimfire and centerfire,<br />
categorizing them by the type<br />
of their primers. Shotgun<br />
shells meanwhile all share the<br />
same typical construction,<br />
regardless of their gauge.<br />
CENTERFIRE CARTRIDGES<br />
With centrefire ammunition<br />
the gun’s firing pin strikes the<br />
primer cap in the middle of<br />
the cartridge base to ignite<br />
the powder and propel the<br />
bullet forward. Compared to a<br />
rimfire cartridge, the centrefire<br />
cartridge has numerous<br />
advantages. Not only can you<br />
produce much bigger rounds<br />
because the casing is far more<br />
robust; centrefire also implies<br />
it is only the primer in the<br />
middle that gets damaged<br />
when firing. Consequently, the<br />
empty metallic cartridge casing<br />
can be used over and over<br />
again after firing. centrefire<br />
ammunition is also felt to be<br />
more reliable and offers a much<br />
bigger variety in calibres, loads<br />
and available bullet types.<br />
Contrary to rimfire<br />
ammunition, hunting accounts<br />
for the majority of sales in<br />
the centrefire ammunition<br />
category. Just a limited part<br />
of sales goes to plinking<br />
and recreational shooting<br />
while competition and target<br />
shooting accounts for only a<br />
small part of sales as well. This<br />
divide remains largely stable<br />
throughout the years. It goes<br />
without saying that centrefire<br />
rifle ammunition has a big<br />
32 www.guntradeworld.com
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