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Figure 3‐25: Key Challenges <strong>in</strong> Pakistan’s Furniture Value Cha<strong>in</strong><br />

Weak managerial capacity at firm <strong>and</strong> <strong>cluster</strong> level<br />

Consumer<br />

Consumer<br />

Channel<br />

Channel<br />

Distributor<br />

(National &<br />

International)<br />

Transport<br />

Manufactur<strong>in</strong>g<br />

Inputs<br />

Timber/board<br />

Wood Supply,<br />

Roundwood<br />

PRoduction<br />

Domestic<br />

Bedroom Kitchen Other furniture<br />

Non-Specialized Distribution<br />

Domestic<br />

manufacturers<br />

Floor<strong>in</strong>g, Jo<strong>in</strong>ery, Furniture <strong>and</strong> parts - firms<br />

Intermediate & f<strong>in</strong>al<br />

Products<br />

Sawmills, veneer, plywood<br />

(4.2 million sheets (8x4) particleboard / year)<br />

Sheesham (82%)<br />

Log bidd<strong>in</strong>g <strong>and</strong> auction<br />

Reconstituted panel<br />

plants<br />

(Kiln Dry<strong>in</strong>g is Miss<strong>in</strong>g)<br />

Other, i.e. deodar, poplar,<br />

mulberry (18%)<br />

250<br />

Sell<strong>in</strong>g agents<br />

Buy<strong>in</strong>g agents<br />

International Market<br />

Hypermarket Mail order Dept Franchise Cha<strong>in</strong> Retail<br />

DIY Stores housee Stores Stores Stores Stores<br />

Bedroom Kitchen Other furniture<br />

Specialized Distribution Non-Specialized Distribution<br />

Local <strong>and</strong> imports: Woodwork<strong>in</strong>g items, seat<strong>in</strong>g/upholstery items, glass, marble,<br />

metal, plastic (structural design), f<strong>in</strong>ishers, measur<strong>in</strong>g, jig fixture<br />

Raw material <strong>in</strong>stability<br />

Source: Furniture Strategy paper, SMEDA 2007<br />

Imported sawn wood (USA,<br />

Europe, Malaysia)<br />

Large retailers Buy<strong>in</strong>g Groups<br />

Poor market knowledge<br />

key <strong>in</strong>puts are imported<br />

Importers/<br />

Wholesalers<br />

Domestic<br />

International market<br />

Domestic & <strong>in</strong>ternational<br />

Key sector challenges<br />

Inadequate h<strong>and</strong>l<strong>in</strong>g of wood / lack of skilled labor<br />

Sources: Peter Rayner (2006), ITC report (2007), SWOG analysis (2007)<br />

3.3.8.2.1 Value‐Cha<strong>in</strong> Productivity<br />

In addition to the raw material replenishment gaps wood is also wasted due to lack of<br />

proper h<strong>and</strong>l<strong>in</strong>g <strong>and</strong> process<strong>in</strong>g techniques. The quality of the wood is compromised

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