Camping Trade World - Issue13

Sector Spotlight:
ECO PRODUCTS
Photo: Bart van Overbeeke
SPOTLIGHT ON...
ECO PRODUCTS
■eing kinder to the environment is
B
something each and every company
should be paying some attention
to, as even just the smallest change
can make a big difference. It comes
naturally to the brands, companies, and participants
in this industry, simply because without a thriving
and healthy environment, it doesn’t have a future.
However, it has become one of those things that’s
so easy to stick on the selling points of a product or
mention in your marketing without actually backing
up the claim that the environmental product category
has become quite noisy and those companies that do
outstanding things have become less impactful.
Talking about eco or environmental products is
quite broad stroke, as there are countless product
types that could be considered to be under this
umbrella. There are many tent brands out there,
such as Vango, Nemo Equipment, and Terra Nova
to name just a few, seeking to make their products
from recycled or less damaging materials. The same
could be said of other outdoor gear such as sleeping
bags or clothing, where brands like Sierra Designs
and Patagonia not only make their products from
recycled materials wherever possible but also ensure
that the supply chain is as efficient and sustainable
as possible. A product can be described as an
‘environmental product’ if the way in which it is made
is better for the environment, it is not only down to
the materials used.
Energy products is another area where more
environmentally conscious products are being
24 www.campingtradeworld.com