Camping Trade World - Issue13
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Dispatches<br />
Photos: Allfair<br />
SOUTH KOREAN MARKET<br />
CONTINUES TO GROW<br />
■espite the ups and downs of<br />
D<br />
the last year and the perceived<br />
return to more normal sales<br />
and participation figures, the<br />
camping market remains a global<br />
phenomenon. We’ve seen it in Europe, North<br />
America, and now also Asia too, with the latest<br />
edition of South Korea’s premeire camping and<br />
RV exhibition, <strong>Camping</strong> & Picnic Fair, posting<br />
great results in 2023. The event took place at the<br />
KINTEX exhibition centre near the capital Seoul<br />
from 9 to 12 March and attracted more than<br />
69,000 visitors through its doors.<br />
Allfair, the show’s organiser, said: “The 2023<br />
<strong>Camping</strong> & Picnic Fair, the nation’s largest<br />
camping exhibition held on a large scale for the<br />
first time since lifting the obligation to wear indoor<br />
masks, was held successfully after COVID-19.”<br />
All in all, there were 134 camping brands<br />
showcasing at the event, covering an impressive<br />
22,580sqm of exhibition space. These brands<br />
were not only Korean, but many international<br />
brand names also exhibited alongside domestic<br />
favourites. Visitors to the event saw brands such<br />
as Snowline, Northpeak, KZM, Wimocamp, Wiwo<br />
Outdoor, Abenaki, Canvas Durango, Claymore,<br />
04 www.campingtradeworld.com
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