Camping Trade World - Issue13

Company Profile
CARTHAGO
▲ The ethos of Carthago founder Karl-Heinz Schuler (red glasses) is “This can be done better.”
with suppliers and service providers from the region
and have educational partnerships with schools and
universities in the area. Every year, we offer young
people a variety of training and study opportunities.
“The region Upper-Swabia in the South of Germany
in which Carthago City is located is also a big plus. It
is not far to Lake Constance and the Alps. We work
where others go for their holidays...”
AN EXTENSION OF AN IDEA
The initial idea behind Carthago came from founder
Karl-Heinz Schuler saw a converted campervan while
studying in Germany in 1979 and thought to himself:
“This can be done better.” That ethos has stayed with
the company as it has grown and is a large part of the
thinking behind Carthago City. It is designed to be an
experience for people to visit, not just a showroom.
You can see how motorhomes are made, you can test
them extensively, you can imagine them as if they are
yours, and you can see the people behind the products.
You can even take a factory tour in multiple languages
to see behind the scenes of the entire company. This
kind of insight is particularly important given the slowly
changing demographic of the motorhome market.
The future is bright, but in order for Carthago to
continue in its “this can be done better” attitude,
it has had to modernise and digitise the way it
communicates. New target markets want to be
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