Camping Trade World - Issue13

More documents

Info

Company Profile CARTHAGO More than just a HQ… ■A motorhome is a very emotive product. People A spend weeks or even months of their lives inside one. Therefore, it is vital they have ample opportunity to see, feel, and test the product before they purchase.” Seems an obvious statement, but you’d be surprised how few companies offer a genuine way to do this with no pressure on time or obligation to buy. These are the words of Tobias Reutlinger, team leader international marketing at premium German leisure vehicle brand Carthago. So, how does this leading brand achieve what Tobias says above. The answer lies in its rather innovative headquarters… 32 www.campingtradeworld.com
PARADISE CITY Opened in 2013, Carthago City in Aulendorf, Germany, is the company’s state-of-the-heart home that does a little more than the average HQ. As well as the brains of the Carthago and Malibu operation, Carthago City hosts a huge exhibition area, a full sales team, and a service centre. And it’s still growing – around 2,000 additional square metres have been added to the premises since it was built (which by the way took an impressively fast 12 months). The first and most obvious benefit of such a facility is the firstclass working conditions for staff. The modern and clean spaces provide staff with everything they need to thrive such as excellent transport links, the most up-to-date internal systems, an on-site restaurant Company Profile CARTHAGO known as ‘carthagusto’ that prepares fresh food daily, as well as many opportunities for training and further development. They can even enjoy discounts on renting motorhomes, which is not only a nice perk but also allows them to become experts in the products they are dealing in. “Carthago City is also strongly committed to sustainability and the region itself, explains Alexander Wehrmann, Carthago’s head of communication, PR and strategic marketing. “We have e-charging stations for bikes and cars. We have an efficient sustainability management to waste as few resources as possible (rainwater collection, a sawing machine that produces little waste, etc). The ingredients of our company restaurant are locally sourced. We also work closely ▼ Carthago City is much more than just a motorhome production line. www.campingtradeworld.com 33
Page 1 and 2: C OCNO N EN CE TC ITNI NG G T THHE
Page 3 and 4: CARTHAGO THE MOTORHOME Feel the dif
Page 5 and 6: Dispatches Vango, SeaToSummit, Zemp
Page 7 and 8: Dispatches FJÄLLRÄVEN SCORES ON S
Page 9 and 10: Dispatches Photos: Dometic Find out
Page 11 and 12: Dispatches CIAA CEO, Stuart Lamont,
Page 13 and 14: Dispatches COMMITMENT TO CAMPING AC
Page 15 and 16: Dispatches www.campingtradeworld.co
Page 17 and 18: Dispatches This has been lovely. Gr
Page 19 and 20: Dispatches PROPOSED B LICENCE CHANG
Page 21 and 22: Doing Business With... SOUTH KOREA
Page 23 and 24: Doing Business With... SOUTH KOREA
Page 25 and 26: Sector Spotlight: ECO PRODUCTS crea
Page 27 and 28: Sector Spotlight: ECO PRODUCTS COMP
Page 29 and 30: Ad Feature SUPERSPRINGS INTERNATION
Page 31: PUTTING THEM TO THE TEST On average
Page 35 and 36: addressed differently - more emotio
Page 37: Making Contact TENTBOX LITE 2.0 The

Camping Trade World - Issue13

Create successful ePaper yourself

Delete template?

Save as template?