Camping Trade World - Issue13

Dispatches
SOMETHING STIRRING
IN SCANDINAVIA
■he time is now,
T
and the location
is Scandinavia.
At least that
is the strong
impression coming from the
caravan and camping market
in the region – spearheaded
by the growth and success of
Sweden-based campsite chain
First Camp. Hot on the heels
of recording its best ever year
in 2022 with total revenues
doubled to more than US$95
million, the group recently
announced that it has agreed to
acquire one of Denmark’s most
well-known camping chains
CampOne. First Camp, which
already owns nine different
campsite destinations in
Denmark, will be adding four of
CampOne’s sites to its network,
which between them bring a
combined annual turnover of
US$4.5 million. The remaining
fifth CampOne destination
in Assens Strand will remain
under the ownership of Per and
Gitte Blaabjerg but under a new
brand name.
First Camp CEO, Johan Söör
(pictured), said: “CampOne
has well-managed and
popular destinations, and we
are delighted that Per and
Gitte have given us a vote of
confidence by choosing us
to take over their life’s work.
They have done a fantastic job
developing CampOne, and we
will do our utmost to preserve
their legacy and continue the
development of the destinations.
As usual, our future plans and
developments will be based on
input from the campsite guests,
and it will be ‘business as usual’
with retention of the CampOne
brand name during the summer
of 2023.”
Learn more online at www.firstcamp.se
08 www.campingtradeworld.com