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Selwyn_Times: April 12, 2023

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2<br />

6<br />

[Edition datE]<br />

Fix those<br />

minor defects<br />

Start out front, cleaning, clearing and<br />

decluttering the yard to make a good<br />

impression on buyers.<br />

It’s a rare house that doesn’t have<br />

defects. Even newly renovated ones can<br />

have features that detract for buyers.<br />

But there are ways for sellers to deflect<br />

attention from them without pretending<br />

they’re not there. The three main ways of<br />

dealing with defects are:<br />

1. Fix them.<br />

2. Draw the eye away from them.<br />

3. Use them as a selling point.<br />

Simple defects can be fixed easily. Start<br />

out front. Overgrown bushes can be<br />

trimmed, or replaced with a few matching<br />

plants, old fences and front doors can be<br />

painted or stained, and the paths cleaned.<br />

Do this even if a property is a do-up.<br />

You want to give the impression that<br />

buyers can move into the house and chip<br />

away at the work in their own time<br />

If you have time and money, paint sills<br />

and eaves using accents.<br />

Inside, the first thing buyers see is the<br />

hallway, which can be brightened up with<br />

a lick of paint. The neutral paint trick can<br />

also be used to paint over dated wallpaper,<br />

completely changing the look and feel of a<br />

tired house.<br />

Bathrooms and kitchens are important<br />

to buyers, and the eye settles on vanities<br />

and benches. These can be resurfaced<br />

relatively quickly to give a modern look.<br />

If the seller can’t repaint or tile the<br />

bathroom bring in high quality matching<br />

towels, which become a feature in the<br />

room and draw the eye from the less than<br />

desirable walls and features. Nice vases<br />

and flowers will do the same.<br />

Replacing handles and knobs to draw<br />

attention away from the units themselves.<br />

This reduces the number of “I have to do<br />

this” thoughts in potential buyers’ minds.<br />

Drawing the eye away from a multitude<br />

of sins is exactly the thing to do.<br />

If you see an empty house the eye<br />

always goes to marks on the carpet<br />

and walls and this will lower the price<br />

expectation.”<br />

Drawing the eye to the furniture and<br />

furnishings, creates better flow, and de<br />

cluttering makes buyers feel the home<br />

would be a nice place to live in.<br />

The other way to handle the property’s<br />

defects is to raise them with the buyer<br />

before they see them.<br />

If the carpet is bad, for example, you<br />

can say: “Hey, they were going to replace<br />

the carpet but they decided to leave it to<br />

you to choose a new carpet and priced it<br />

accordingly.”<br />

Finally, good old fashioned elbow grease<br />

is essential in all properties to remove<br />

those sins that are simply cleanable.<br />

Bringing you New Zealand’s #1 FREE<br />

marketing package.<br />

Our FREE marketing package combines industry leading, digital-focused marketing to get your property in front<br />

of active buyers.<br />

Trade Me Gold Package<br />

Your property will be at the top of search results with the largest listing presence driving high buyer engagement with 133% more views and 102% more<br />

watchlists than a Base Listing. Your property will also appear in the search carousel for one week and will be elevated to the top of the search results<br />

five times, once a week, on days 7, 14, 21, 28 & 35 to increase your chances of being seen by new potential buyers entering the market during your<br />

campaign.<br />

Google Campaign<br />

Your property will be displayed on<br />

Google’s massive network of hightraffic<br />

websites including news, financial<br />

websites, Gmail and YouTube, visible to<br />

those showing an interest in property<br />

online.<br />

Professional Photography &<br />

Floor Plans<br />

Professional daytime photos and a<br />

floor plan will be included to ensure<br />

quality presentation of your property.<br />

Major Property Sites<br />

& Property Title<br />

Your property will be displayed on all<br />

other major digital portals which include<br />

realestate.co.nz, OneRoof, RateMyAgent<br />

and hougarden.com, as well as the Tall<br />

Poppy website. Your property will also<br />

receive the property title.<br />

homes.co.nz Feature Listing<br />

Maximise your property on homes.co.nz<br />

with a Feature Listing until sold to ensure<br />

your property stands out.<br />

Professional Brochures<br />

30 printed copies of a four-page<br />

landscape property brochure. A<br />

digital copy of your brochure will<br />

be available on your Tall Poppy<br />

property listing and can be emailed<br />

to prospective buyers.<br />

Facebook & Instagram<br />

Targeted to a relevant audience<br />

in your area. We will promote<br />

your property on Facebook and<br />

Instagram news feeds and video<br />

feeds.<br />

Ian & Anita Middleton<br />

Sales Consultants<br />

I 022 <strong>12</strong>1 1925 | A 022 151 2671<br />

The obvious choice when selling your<br />

property in <strong>Selwyn</strong>.<br />

BULSARA T/A TALL POPPY LICENSED UNDER REA 2008

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