Selwyn_Times: April 12, 2023

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2 6 [Edition datE] Fix those minor defects Start out front, cleaning, clearing and decluttering the yard to make a good impression on buyers. It’s a rare house that doesn’t have defects. Even newly renovated ones can have features that detract for buyers. But there are ways for sellers to deflect attention from them without pretending they’re not there. The three main ways of dealing with defects are: 1. Fix them. 2. Draw the eye away from them. 3. Use them as a selling point. Simple defects can be fixed easily. Start out front. Overgrown bushes can be trimmed, or replaced with a few matching plants, old fences and front doors can be painted or stained, and the paths cleaned. Do this even if a property is a do-up. You want to give the impression that buyers can move into the house and chip away at the work in their own time If you have time and money, paint sills and eaves using accents. Inside, the first thing buyers see is the hallway, which can be brightened up with a lick of paint. The neutral paint trick can also be used to paint over dated wallpaper, completely changing the look and feel of a tired house. Bathrooms and kitchens are important to buyers, and the eye settles on vanities and benches. These can be resurfaced relatively quickly to give a modern look. If the seller can’t repaint or tile the bathroom bring in high quality matching towels, which become a feature in the room and draw the eye from the less than desirable walls and features. Nice vases and flowers will do the same. Replacing handles and knobs to draw attention away from the units themselves. This reduces the number of “I have to do this” thoughts in potential buyers’ minds. Drawing the eye away from a multitude of sins is exactly the thing to do. If you see an empty house the eye always goes to marks on the carpet and walls and this will lower the price expectation.” Drawing the eye to the furniture and furnishings, creates better flow, and de cluttering makes buyers feel the home would be a nice place to live in. The other way to handle the property’s defects is to raise them with the buyer before they see them. If the carpet is bad, for example, you can say: “Hey, they were going to replace the carpet but they decided to leave it to you to choose a new carpet and priced it accordingly.” Finally, good old fashioned elbow grease is essential in all properties to remove those sins that are simply cleanable. Bringing you New Zealand’s #1 FREE marketing package. Our FREE marketing package combines industry leading, digital-focused marketing to get your property in front of active buyers. Trade Me Gold Package Your property will be at the top of search results with the largest listing presence driving high buyer engagement with 133% more views and 102% more watchlists than a Base Listing. Your property will also appear in the search carousel for one week and will be elevated to the top of the search results five times, once a week, on days 7, 14, 21, 28 & 35 to increase your chances of being seen by new potential buyers entering the market during your campaign. Google Campaign Your property will be displayed on Google’s massive network of hightraffic websites including news, financial websites, Gmail and YouTube, visible to those showing an interest in property online. Professional Photography & Floor Plans Professional daytime photos and a floor plan will be included to ensure quality presentation of your property. Major Property Sites & Property Title Your property will be displayed on all other major digital portals which include realestate.co.nz, OneRoof, RateMyAgent and hougarden.com, as well as the Tall Poppy website. Your property will also receive the property title. homes.co.nz Feature Listing Maximise your property on homes.co.nz with a Feature Listing until sold to ensure your property stands out. Professional Brochures 30 printed copies of a four-page landscape property brochure. A digital copy of your brochure will be available on your Tall Poppy property listing and can be emailed to prospective buyers. Facebook & Instagram Targeted to a relevant audience in your area. We will promote your property on Facebook and Instagram news feeds and video feeds. Ian & Anita Middleton Sales Consultants I 022 121 1925 | A 022 151 2671 The obvious choice when selling your property in Selwyn. BULSARA T/A TALL POPPY LICENSED UNDER REA 2008
7 Residential | Lifestyle | Rural | Commercial | Property Management Here at Property Brokers we do things differently. When you list with a Property Brokers agent, you’re not only getting that agent working incredibly hard to get you the best possible result, you also get the benefit of our entire Selwyn team working to find the perfect buyer for your property. When our True Team approach is combined with our proven marketing strategies, our proven communication and our proven negotiation skills, it truly is a recipe for the best possible result! If you are looking for the best possible result, when it comes to selling your property, call us today! 03 929 0306 | rolleston@pb.co.nz | pb.co.nz pb.co.nz Property Brokers Ltd Licensed REAA 2008 PB066914
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Selwyn_Times: April 12, 2023

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