Martial Arts World News Magazine - Volume 23 | Issue 5

MartialArtsWorldNews.com VOLUME 23 | ISSUE 5 

The #1 Business Resource for the Martial Arts Industry 

Musk vs. Zuckerberg: 

Will the Cage Fight 

Actually Happen? 

GRANDMASTER 

SANG CHUL LEE: 

Special Who’s Who in the 

Martial Arts Tribute to 

Cynthia Rothrock 

Martial Arts Visionary; 

Named Honorary Dean of 

Shinhan University 

Teenage Mutant Ninja 

Turtles are Back with 

Jackie Chan as Splinter!

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CONTENTS 

FEATURES 

16 Epic Showdown in the Works: 

Will Musk and Zuckerberg Cage 

Fight Actually Happen? 

28 GTMA 2023 Global Celebration: 

Uniting Hearts and Skills in 

Martial Arts 

36 Grandmaster Sang Lee: 

A Martial Arts Odyssey 

103 FREE Tool of the Month 

DEPARTMENTS 

14 Industry Insights 

15 Birthdays 

18 Industry Innovations 

22 Social 411 

54 School Profiles 

65 Classified Ads 

99 Advertiser Index 

YOUR INPUT 

59 Tell Us Your Story 

78 Feature Your School, 

Organization, Accomplishment, 

or Event 

COLUMNS 

6 Editorial 

After a Record-Breaking Summer, What’s Next? 

Master Toby Milroy 

8 Martial Arts World News Faculty 

12 Extraordinary Marketing 

Everything is Negotiable (Part 2) 

Grandmaster Stephen Oliver 

58 Teamwork 

Green Side Up 

Hanshi Dave Kovar 

60 Mind Mastery 

Public Speaking for Martial Artists (Part 2) 

Grandmaster Jessie Bowen 

62 Growth Hacks 

Ignite Your Martial Arts School’s Success This Fall 

with 7 Creative Marketing Strategies! 

Mr. Sean Lee 

64 Ninja Business Tactics 

Remember the Brightness 

An-Shu Stephen Hayes 

66 After School Excellence 

One EASY Step That Changed A Martial Arts School 

Owner’s Life 

Grandmaster Mike Bugg 

68 Pillars of Success 

Act Like Successful People! 

Grandmaster Y. K. Kim 

72 Staff Development 

15 Gym Myth That School Owners Should Know (Part 2) 

Master Zulfi Ahmed 

74 The Way of the Samurai 

The Best Block Is No Block At All!! (Part 1) 

Shihan Dana Abbott 

76 Mastering Modern BJJ 

Strategies and Mindset: Where to Start and How to 

Play the Game! 

Master Carlos Machado 

4 MARTIAL ARTS WORLD NEWS VOLUME 23 | ISSUE 5

STAFF 

80 Next Level Strategy 

Code Word – Safety: The Link to Family Protection 

Shihan Allie Alberigo 

84 The Millionaire Smarts Coach 

Free Yourself From Too Much Stuff (Part 5) 

Ms. Lee Milteer 

88 Budo Philosophy 

Ideology or Biology? (Part 1) 

Shidoshi Alfredo Tucci 

90 Master the Basics 

How to Get the Most out of Your Next Belt Test 

Master Tina Bane 

92 Instructional Excellence 

The Value of Demo Teams 

Grandmaster Tim McCarthy 

94 Business Buzz 

How to Plan for Success (Part 1) 

Grandmaster Lawrence Arthur 

96 Martial Arts Philosophy 

Garett and Mr. Harrison’s Wisdom – Stop, Maim, 

Disable, Destroy (Part 1) 

Sensei Gary Lee 

98 Management Excellence 

Preparing Staff for Success (Part 2) 

Grandmaster Kirk Pelt 

100 The Warrior Way 

Motivation: Towards or Away From? (Part 2) 

Grandmaster Bill Clark 

102 Tactical Self-Defense 

Executive Protection: The New Profession For 

Martial Artists (Part 1) 

Grandmaster Tom Patire 

104 Tools & Tactics 

Use the Basic Tenets of Self-Defense 

Ms. Chris Lee 

VOLUME 23 | ISSUE 5 

PUBLISHER 


EDITOR-IN-CHIEF 

Mr. Sean Lee 

MANAGING EDITOR 

Mr. Jeff Reulbach 

ART DIRECTOR 

Mr. Frank Meyer 

GRAPHIC DESIGNER 

Mr. Amen Blue 

WEB DEVELOPER 

Ms. Erin Pham 

COLUMNISTS & CONTRIBUTORS 


Grandmaster Zulfi Ahmed 








Professor Willie “The Bam” Johnson 



Ms. Chris Lee 


Mr. Sean Lee 








The mission of Martial Arts World 

News Magazine is to be the definitive 

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ethical business practices, 

product reviews and innovative 

developments in the world of martial 

arts business. 

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MARTIAL ARTS WORLD NEWS VOLUME 23 | ISSUE 5 5

EDITORIAL 

After a Record-Breaking 

Summer, What’s Next? 

by Master Toby Milroy 

If you’ve been following along with our marketing tools and systems, you’re now faced 

with a real and inspiring challenge. 

What do you do with all these new student leads? Many of our 

members have generated several hundred, and in some cases, 

even a couple of THOUSAND new prospective students over the 

past few months. Now, it’s time to leverage this MASSIVE opportunity 

and set new records for the Back-to-School season! 

Savvy owners are executing a series of strategies to maximize 

this situation. Here are three pillars of our marketing strategy. 

FIRST: Review and Update Lead Magnets 

We’ve been meticulously reviewing and updating 

our lead magnets—the content and offers on 

our website. We’re also building new marketing 

campaigns that directly address the problems and 

benefits new students and families are contemplating 

during this specific season. 

One of the fundamental marketing principles 

we uphold is to deeply understand the mindset of 

our prospective customers. What are 

their current concerns, worries, and 

problems? What challenges do they 

anticipate as their children return to 

school? What hurdles do they aim 

to overcome in this fall season? 

The optimal marketing strategy 

aligns these three elements: 

the right message, for the right 

market, delivered through the 

right media. So, now is the time 

to ensure that all your offers, 

specials, headlines, calls to action, 

lead magnets, phone scripts, 

text message templates, direct mail, emails, signage, and every 

other medium at your disposal resonates with the current mindset 

of your prospective new students. 

SECOND: Blitzing the List 

We’re fully immersed in a process of robust and persuasive 

communication sequences to reach all the prospective new members 

we’ve encountered over the past few weeks, months, and 

even years. We’re meticulously segmenting our database based 

on the benefits each prospect is seeking and demonstrating how 

our program can provide solutions to those problems. 

THIRD: Robust and Beneficial Event Schedule 

We’ve carefully curated both internal and external events to 

offer unique benefits to attendees while providing us with valuable 

reasons to engage with our prospective members. Over the next 

two to three months, we’ll have events nearly every Saturday that 

cater to children and families in our communities. These events are 

designed to attract referrals from our current students, encourage 

families to add additional members, and deliver tremendous value 

to our community. 

Examples of these events include free child ID kits, antiabduction 

seminars, confidence-building courses, anti-bullying 

workshops focusing on non-violent strategies, parent and child 

sessions addressing post-COVID social isolation, and a special 

“get them off their devices” camp, among others. Notably, these 

events serve as both outstanding community service and excellent 

mechanisms for lead generation and conversion. 

If you need assistance with ANY of these concepts or require 

effective tools to execute them, our team is here to help. Feel free 

to call us at HQ – 1-800-275-1600! 

MASTER TOBY MILROY is a 5th degree black belt. Known as “The Master Systemizer,” Master Toby Milroy 

has positively influenced more martial arts schools than anyone in our industry. He has built a successful multi-school 

organization, lead the national trade association for the martial arts industry, and coached some of the most successful 

martial arts school operators in the world. 

6 MARTIAL ARTS WORLD NEWS VOLUME 23 | ISSUE 5 

Photograph by Pheelings Media

CHECK OUT OUR 

MARTIAL ARTS 

BUSINESS 

DISCUSSION GROUP 

No Egos – No Politics – No Trolls 

Just News, Tips, Strategies, and Tools to Help You Grow Your School! 

facebook.com/groups/MartialArtsWorldNews

OUR EXPERT FACULTY 

6 


is a 5th degree Black Belt, the CEO and 

Publisher of Martial Arts World News 

Magazine, and the Executive Vice 

President for AMS. In addition to building 

a successful multi-school organization, 

Master Milroy has positively influenced 

more martial arts schools than virtually 

anyone in our industry. 

12 


is a 9th degree black belt and is the 

founder and CEO of Mile High Karate 

schools, and founder of the Martial Arts 

Wealth Mastery Program. 

62 

Mr. Sean Lee 

is the Executive Director of Sales and 

Marketing for hundreds of martial arts 

schools and specializes in online and social 

media marketing using his extensive 

professional experience in sports and 

martial arts marketing, contract negotiation, 

and investment. 

64 


has authored more than 20 books, 

worked as a bodyguard for the Dalai 

Lama, supervised over 30 school locations 

worldwide, and was named, "One of 

the 10 Most Influential Living Martial Artists 

in the World" by Black Belt Magazine. 

58 


is an 8th degree black belt and recognized 

as the “Trainer of Trainers.” Hanshi 

Kovar is an internationally acclaimed 

instructor with black belt degrees in ten 

different martial arts styles. His systems 

have been implemented in hundreds of 

schools around the US. 

66 


is a 9th degree black belt and the owner 

of a 1.5 million-per-year location, with one 

of the largest after school and summer 

camp programs in the country. 

60 


is President of Karate International of Durham, 

Inc., a member of the American Martial 

Arts Association Sport Karate League 

and Hall of Fame, and has been a member 

of the Duke University PE Staff for over 25 

years. He is the author of Zen Mind-Body 

Mindfulness Meditation and Zen Mind-Body 

Mindfulness Meditation for Martial Arts. 

68 


is the most successful martial arts business 

leader in the US, having written 

over 30 books on martial arts, business, 

leadership, and success. He has won 

numerous public service awards and is 

the founder of the leading martial arts 

marketing and management company in 

the US. 



72 


has amassed acclaim as a world-class 

competitor, martial arts educator, and is 

most notably founder and designer of 

the internationally renowned style, Bushi 

Ban. With over 45 years of martial arts 

experience and over 300 martial arts 

awards, his schools include ten locations 

across Texas. 

74 


is a 7th degree black belt in Kenjutsu, 

starting his 14-year education in Tokyo. 

He has published five books and designed 

a US Patent. Abbott has also 

conducted seminars in over 30 countries 

and obtained his black belt at the Hombu 

dojo in Yokohama. He currently offers 

online classes on LearntheSword.com. 

76 


is one of the pioneers of Brazilian Jiu 

Jitsu in the United States of America. 

Currently a Coral Belt, and promoted 

to Black Belt by Carlos Gracie Junior, 

Carlos Machado came to the USA in the 

early 1990’s with his brothers where they 

formed the RCJ Machado Jiu Jitsu Association, 

one of the strongest & growing 

BJJ organizations in the world today. 

80 


is a 7th degree black belt, the founder of 

the L.I. Ninjutsu Centers, one of the largest 

Ninjutsu schools on the planet, the 

author of 4 books, and an entrepreneur 

with one of the first online coaching companies 

(TakingItToTheNextLevel.com). 

84 


is an Intuitive Business Coach, awardwinning 

professional speaker, and TV 

personality who has counseled and 

trained over a million people throughout 

her career. Lee is Stephen Oliver’s 

Martial Arts Wealth Mastery’s Millionaire 

Smarts Coach and is also a best-selling 

author of educational resources. 

88 


is the CEO and General Manager of the 

Budo International Publishing Company, 

a leading publisher in the martial arts 

with over 35 years in the industry. He 

is also author of several books: The 

Immaterial Dimension, The Way of the 

Warrior, and The Spirit. He currently lives 

in Valencia, Spain. 

90 


is a 6th degree master instructor and 

owner of a Top Ten martial arts school 

with successful after school and summer 

camp programs. 

92 


is a 9th degree black belt and is a martial 

arts educator with a master’s degree in 

education. He has been instrumental in 

developing two industry-changing programs, 

and has directed and been featured 

in hundreds of martial arts videos 

and webinars. 



94 


is a martial artist specializing in Karate, 

Kung Fu, Kenpo, Shoto-kan, and Gojurue, 

with 40 Super Kick Karate locations, 

and founder of AFKA. World champion 

Lawrence also runs the Black Belt Success 

Systems consulting firm, training 

martial arts instructors on proper business 

practices in schools all over the country. 

96 


the American Samurai, is a 9th Dan black 

belt, a USA Karate Federation gold medalist, 

winner of five Super Grand National 

Titles, a featured actor in the movie Sidekicks, 

and is the founder of the National 

Sport Karate Museum. 

100 


is a 9th degree black belt and a former 

PKA Fighter of the year. He is widely 

considered one of the top experts in martial 

arts business with over 40 years of 

leadership and innovation, having been 

inducted into almost every Hall of Fame 

in the industry. He is one of the largest 

multi-school owners in the world. 

102 


is known as “America’s Leading Personal 

Safety Expert” and has appeared on 

Good Morning America, The CBS Morning 

Show, The Colbert Report, Montel, 

plus in mainstream publications such as 

Family Circle, Redbook, Fortune Magazine, 

and The Wall Street Journal. 

98 


is a 9th degree black belt and is the 

President of a multimillion-dollar, multischool 

organization, has a 30-year track 

record of success, and is currently on the 

leading edge of martial arts curriculum 

and business innovation. 

104 

Ms. Chris Lee 

is a martial arts business development 

consultant with a background in online 

and social media marketing. 

We’re Seeking Contributors! 

Do you have something to share? 

We’d love to hear about it! 

CONTACT US: 

407-895-1996 Editor@MartialArtsWorldNews.com 

MartialArtsWorldNews.com/Ureport 


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EXTRAORDINARY MARKETING 

Everything is Negotiable (Part 2) 

by Grandmaster Stephen Oliver 

Continued from the previous Issue 

Another example: Let’s say you spent $10,000 with your local television station, radio 

station or newspaper. The ads ran — and not too unusually, the phones didn’t ring. 

Rather than the flood of calls you expected, you get four calls and two enrollments. 

Then the bill shows up. What do you do? 

Well you can do several things: 

• Just pay the bill, take your lumps and walk away; 

• Sit down with the ad rep, his supervisor and anyone else you 

can get in front of, and explain your dilemma. Explain that 

$25 per call would be great. $50 per call, okay, 

Maybe you could even live with $100 per call. 

• Offer to either pay your maximum: $50 

per call on what you’ve already run, or; 

• Explain that you’d be happy if they 

kept running the commercials. They can 

even tweak the ad and the run times 

until you are up to 100 to 200 calls (walk 

them through what you will do to keep 

excellent track of the results). 

If they refuse the options above either: 

• Send them the check 

for $100 per call with an 

endorsement that spells 

out that in depositing the 

check, the invoice amount 

is paid in full; 

• Put the bill in your 

drawer. Six or eight 

months later when their 

collections people call, explain 

the situation and offer 

to settle for the amount 

previously offered. 

Example Number 

Three: The sales rep for 

your local newspaper shows up and practically guarantees that 

the ads in his/her newspaper will be the greatest thing ever for 

your business. 

• Explain to the sales rep that if what he explains turns out to be 

true, then you’ll both be overjoyed — but ask what guarantee do 

they offer? 

• Explain that you are willing to pay $50 per call — no more. 

You may be able to negotiate one of several things: 

First: To pay per-inquiry, rather than just buying space. 

Second: An agreement for “make goods” free of charge if the 

initial run does not get the needed response. 

At the very least, you have established your negotiating position 

properly when the bill comes due. 

GRANDMASTER STEPHEN OLIVER, is a 9th degree black belt and is the founder and CEO of 

Mile High Karate schools, and founder of the Martial Arts Wealth Mastery Program. 


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INDUSTRY INSIGHTS 

Teenage Mutant Ninja Turtles: Mutant 

Mayhem Sparks Nostalgia and Delight 

Cowabunga, dudes and dudettes! The 

Teenage Mutant Ninja Turtles are back 

in action, and this time, they are making a 

splash on the big screen like never before. 

Teenage Mutant Ninja Turtles: Mutant 

Mayhem, the latest animated action-comedy 

directed by Jeff Rowe and led by the creative 

mind of Seth Rogan, has already left critics 

amazed and charmed. Since its release on 

August 2, fans of all ages have immersed 

themselves in the adventure of these lovable 

reptilian heroes in a half-shell. 

This version is an epic origin story adventure 

where Leonardo, Raphael, Michelangelo, 

and Donatello embark on a quest to find their 

place in the human world. With an all-star 

cast that includes the likes of Jackie Chan, Paul Rudd, John Cena, 

Post Malone, Ayo Edebiri as April, and more, with potential to be a 

blockbuster hit that will bring joy, laughter, and, of course, pizza, to 

audiences worldwide. 

Teenage Mutant Ninja Turtles: Mutant Mayhem as a 

chaotic and lively coming-of-age comedy that pays homage 

to the turtles’ roots while introducing fresh fun with 

new characters. For those who grew up watching the 

Ninja Turtles, there are plenty of nostalgic references to 

savor, but the film also ensures that new audiences feel 

like they are meeting the characters for the first time. 

Many successful school owners leverage the 

release of Martial Arts, and family movies to drive 

traffic into their academies, and so far, this installment 

of the TMNT has been a BIG HIT for operators 

all over the country!. 

Critics have raved that the movie delivers a 

fun and family-friendly experience with an animation 

style that breaks new ground and sets a 

promising path for future studio animations. The 

movie’s animation style adds a unique texture and personality, 

enhancing the overall experience. Teenage Mutant Ninja Turtles: 

Mutant Mayhem has already shell-shocked and entertained audiences 

of all ages. 

GREAT NEWS: The Martial Art Industry Is 

Projected to Grow BIG! 

The martial arts industry is experiencing remarkable growth 

worldwide, with its value reaching $90.25 billion in 2020 and 

projected to soar to $171.14 billion by 2028 according to data trend 

watchdog Gitnux. In the United States alone, the numbers are 

impressive, with over 4 million children actively participating in 

various martial arts disciplines and around 18.1 million Americans 

engaging in martial arts activities in the previous year. 

The industry’s demographics are diverse, with women representing 

27% of practitioners in America. Additionally, approximately 

50% of martial arts students are under 18 years old, and an 

encouraging 69% of practitioners have a high school education or 

higher. 

Feedback from martial arts enthusiasts is overwhelmingly positive, 

with 65.9% stating that they would gladly recommend their 

school to friends interested in learning martial arts. This speaks 

volumes about the satisfaction and value participants find in their 

martial arts training. 

About 34% of these studios have more than 150 active students, 

indicating a thriving and successful business model. 

One interesting 

insight is 

that Taekwondo 

stands out as 

the most popular 

martial art 

globally, boasting 

a massive 70 

million practitioners 

worldwide. 

The martial arts industry is flourishing, with substantial financial 

potential and a broad demographic reach which is GREAT NEWS for 

your business. The increasing participation of children and adults 

alike, coupled with the numerous benefits associated with martial 

arts, contributes to this remarkable growth. Whether it’s Taekwondo 

or any other discipline, martial arts continue to be a favored activity 

enjoyed by millions worldwide. (stats provided by Gitnux) 



Martial Arts Celebrity Birthdays 

September 

September 1. ......................Billy Blanks 

September 6. ...................... James Lew 

September 7. ..................... Phillip Rhee 

September 9. .................. Stephen Hayes 

September 10. .........Don ‘The Dragon’ Wilson 

October 

October 8. ................... Michael Dudikoff 

October 11. .......................Kane Kosugi 

October 17. .......................Keith Hafner 

October 18 ........... Jean Claude Van Damme 

October 28. ...................... Simon Rhee 

September 12. ....................... Bill Clark 

September 15. ..................Fumio Demura 

September 27. ........... Cary Hiroyuki Tagawa 



Epic Showdown in the Works: 

Will The Musk and Zuckerberg Cage Fight Actually Happen? 

In a surprising turn of events, Elon Musk has revealed that the 

much-anticipated cage match between him and Mark Zuckerberg 

is gaining traction, with talks of a spectacular charity event taking 

place in Italy. While official confirmation of this tech titan face-off 

is pending, Musk took to his X social media platform (previously 

known as Twitter) to share the exciting progress. 

Musk stated, “Conversations have been held with Italian Prime 

Minister Giorgia Meloni and Minister of Culture, paving the way 

for an extraordinary setting.” The alluring prospect of the ancient 

Colosseum, a UNESCO World Heritage site, has been floated by 

Musk as the potential venue, garnering significant attention since 

he broached the idea back in June. 

Italian Culture Minister Gennaro Sangiuliano acknowledged 

engaging in discussions with Musk, focusing on orchestrating 

a historic charity event. However, Sangiuliano clarified that 

the event would not be hosted in Rome. Instead, he affirmed 

the ambition to channel the funds raised—anticipated to be 

in the millions of euros—toward two esteemed Italian pediatric 

hospitals. Additionally, Sangiuliano highlighted the global 

promotion of Italy’s rich history, archaeological treasures, and 

cultural legacy. 

Musk, committed to honoring Italy’s heritage, emphasized that 

the event would be organized in collaboration with charitable 

foundations founded by both himself and Zuckerberg. This unique 

endeavor will be distinctly separate from the realm of UFC, the 

renowned Las Vegas-based mixed martial arts promoter. 

While Dana White, the head of UFC, remains hopeful for 

involvement in the event, he speculated on the potential for the 

fight to generate an astonishing $1 billion in revenue, as he shared 

during a recent episode of Mike Tyson’s podcast. 

The rivalry between these tech magnates has taken a direct 

turn since Zuckerberg’s Meta launched Threads, a Twitter-like platform, 

in early July. The anticipated showdown, which has piqued 

the interest of many, promises a blend of technology, competition, 

and charity, with both contenders potentially stepping into the 

cage for an unforgettable clash. 

Although a specific date for the contest was not revealed by 

Musk, he did mention the possibility of undergoing “minor surgery” 

to address a shoulder issue. Assuring a swift recovery, Musk 

stated, “I anticipate a brief healing period of a few months.” Notably, 

Musk’s pre-existing titanium plate, stabilizing two vertebrae, 

was confirmed by him to be a non-issue at present. 

On the other side, Zuckerberg, a known enthusiast of martial 

arts with a history in jiu jitsu competitions, has yet to provide 

his response to this unexpected development. As anticipation 

continues to build, the martial arts and tech communities alike 

are eagerly awaiting further updates on what could become an 

iconic clash of titans. In a lighthearted moment, Musk concluded 

by sharing a Latin phrase that translates to “it is delightful to play 

the fool occasionally.” 

If this contest does actually happen, we know that savvy 

school operators all over the world will use the media frenzy 

(sure to be created) to their advantage, and benefit form the 

marketing opportunity. 

UPDATE: Zuckerberg more recently has said, “Elon won’t 

confirm a date, then says he needs surgery, and now asks to do 

a practice round in my backyard instead. If Elon ever gets serious 

about a real date and official event, he knows how to reach 

me. Otherwise, time to move on. I’m going to focus on competing 

with people who take the sport seriously.” 


www.ElitePublications.org

INDUSTRY INNOVATIONS 

The New Meta Platform “Threads”, from 

Boom to Bust, but What Happens Next? 

In a historic milestone for the digital world, Meta, the parent company 

of Instagram, has unleashed a new competitor to Twitter 

(aka “X”) named Threads, which has become the fastest-growing 

app in history, attracting an astounding 100 million users within just 

one week of its launch on July 5, stunningly, even faster than the 

previous record holder ChatGPT, who reached 100 million users in 

2 months. 

Threads is a platform that allows users to share text updates 

and participate in public conversations, closely resembling the 

popular social media giant, Twitter. But what sets Threads apart 

and how can it benefit a martial arts school owner? 

Understanding Threads’ Impact on Twitter Users 

The initial skyrocketing success of Threads can be partially 

attributed to recent changes on Twitter that have left many users 

frustrated and seeking alternatives. Elon Musk’s takeover of Twitter, 

bringing about changes like “rate limits” for non-paying 

users and other degraded services, has driven users 

away from the platform. Threads seized this opportunity 

to fill the void left by Twitter’s breakdown, 

offering a familiar layout and functionalities 

that users missed from the old Twitter days. 

Threads: A Viable Alternative 

With Meta’s substantial resources and 

the massive Instagram user base, Threads 

was primed for rapid growth. Users often 

gravitate towards platforms that already 

possess a considerable audience, creating 

a network effect that drives even more users 

to join. Threads also incorporates most of the 

features that users cherished on Twitter, making 

it an attractive alternative for those looking 

for a stable and engaging social media experience. 

Features That Make Threads Attractive 

Threads’ appeal lies in its resemblance to the classic Twitter 

model while addressing some of the recent issues that plagued 

the latter. Its 500-character text updates, photo-sharing capabilities, 

and five-minute video support provide users with a space for 

creative expression. Additionally, Threads steers clear of some 

aspects that have made Twitter less appealing, such as excessive 

bot-related issues and incessant fan interactions. For those seeking 

an alternative to the current state of Twitter, Threads offers a 

promising solution. 

The Similarities Between Threads and Twitter 

In terms of layout and structure, Threads closely resembles 

Twitter. However, Threads lacks some key features like reverse 

chronological “following” feeds, search functionality, trending 

hashtags, and direct messages. Though Threads’ algorithmic feed 

currently leans towards celebrities, brands, and Instagram influencers, 

it still has some ways to go before replicating Twitter’s vitality 

during breaking news and political events. 

Threads’ Purpose and Future Direction 

Adam Mosseri, the head of Instagram and Threads, has made 

it clear that Threads will steer clear of breaking news and political 

content, considering them more trouble than they are worth to the 

company. As a result, Threads might not fully replicate the role that 

Twitter played in delivering real-time information and serving as a 

hub for activists and movements. 

Implications for Martial Arts School Owners 

While Threads’ meteoric rise has caught the attention of 

users worldwide, its potential impact on martial arts 

school owners remains to be seen. For school 

owners using social media as a marketing 

tool, Threads’ immense user base may 

present new opportunities to reach a 

wider audience. However, it is essential 

to assess whether Threads aligns 

with their specific marketing goals 

and target demographics. As Threads 

continues to evolve and solidify its position 

in the social media landscape, 

martial arts school owners should keep 

a close eye on how the platform can be 

integrated into their marketing strategies 

effectively. 

Threads has undoubtedly made a 

remarkable entrance into the social media 

world, attracting an incredible number of users 

in record time. While its similarities to Twitter 

have captured the attention of many, it remains to be seen 

whether Threads can fully replace the unique aspects of Twitter 

that users value. As the app evolves and refines its offerings, it 

may prove to be a valuable tool for martial arts school owners 

seeking innovative ways to engage with their audience and expand 

their reach in the digital realm. 

A STAGGERING DECLINE: After it’s initial record breaking 

launch, Threads usage has dropped nearly as stunningly. Dropping 

from 49 million daily active users, to less than 13 million. As of 

August 22, 2023, the Meta Platforms launched the web version of 

the new text-first social media platform Threads in an effort to keep 

its professional users and try to gain rise above the rival X which 

used to be Twitter. Meta has plans to add more functionality in the 

web experience to more strongly compete. 


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INDUSTRY INNOVATIONS 

AMAA Metaverse 

Online Museum for Martial Arts 

The AMAA Foundation recently launched the first online metaverse museum 

dedicated to martial arts. 

As martial arts continue to mature, we are gaining a deeper 

understanding of the history and the pioneers who helped shape 

the sport of karate and martial arts in America. The Who’s Who in 

the Martial Arts Biography books offer far more than your typical 

martial arts literature. They provide invaluable historical insights, 

captivating photographs, and fascinating information about generations 

of martial artists. 

A tribute to his martial arts instructor led Grandmaster Jessie 

Bowen to create the Who’s Who in the Martial Arts biography 

book in 2015. This successful endeavor has resulted in nine books, 

including the 2023 Who’s Who in the Martial Arts tribute book to 

Cynthia Rothrock. While some of the featured martial artists have 

passed away, their invaluable biographies and contributions are 

preserved within the pages of these remarkable books. Moreover, 

the project has expanded to include the first online martial arts 

metaverse museum accessible via computers, mobile devices, and 

VR glasses. It offers an interactive and immersive experience in 

the metaverse. Best of all, admission to this museum is free! 

You may be curious about the metaverse - a concept that many 

in the computer industry believe will be the next evolution of the 

internet. Essentially, it’s a shared, immersive, 3D virtual space 

where people can experience life in ways that aren’t possible in 

the physical world. One of the ways to access the metaverse is 

to use VR glasses. These virtual reality headsets replace your 

surroundings with virtual content, such as a movie, game, or 

prerecorded 360-degree VR environment. This allows you to look 

around and interact with the virtual world like in real life. When 

you enter the Who’s Who in the 

Martial Arts Metaverse Museum 

through the use of VR glasses, 

you will have an immersive 

experience of being in the museum 

and physically walking the 

halls while interacting with up 

to 50 people through conversations 

or texting. 

By entering from your computer 

or mobile device, you can 

navigate through the hallways 

while still interacting with others 

and click on a portrait which 

will take you to a website with 

the biographical information of 

that particular martial artist. The 

page will feature the martial artist’s biographical information and 

have a photo gallery, personal video, social media information, and 

other notable insight into the martial artist. 

Eligibility to be featured in the museum is exclusively reserved 

for accomplished martial artists who have been featured in the 

Who’s Who in the Martial Arts Biography books, the Martial Arts 

Masters and Pioneers Biography books, and the Martial Artists 

Changing Lives Biography books, as well as AMAA Members. This 

series of nine books has showcased over 1000 martial artists from 

all around the world, providing them with a powerful business tool 

through public recognition, which in turn is available to potential 

students. 

Future plans for the museum include seven floors, each dedicated 

to a specific gallery. The first level houses a lobby displaying 

portraits of martial artists from each category. Visitors can then 

access a particular floor featuring martial artists who have excelled 

in a specific category. The categories include Women Black Belt 

Pioneers, PKA Honorees, 50 Years in the Martial Arts, Elite Martial 

Arts Authors, Grandmasters and Masters Legends in the Martial 

Arts, and Elite Black Belts. 

In addition, the museum comprises an expo area, a movie theater, 

and virtual dojos that offer interactive classes. This is just the 

beginning of the endless possibilities this new technology offers 

for providing the martial arts community access to the past, present, 

and the future of their legacy. If you wish to learn more, feel 

free to explore the BLOCK museum. INSURANCE 

TheMartialArtsMetaverse.com/amaamuseum 


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SOCIAL 411 

What Is a Meta Description and 

What Does It Do For Your Website? (Part 2) 

How to Write Meta Descriptions 

Click-through rate on the SERPs is definitely a highly important 

potential ranking factor for any small business like your Martial Arts 

School website. The best way to make your meta descriptions for 

your school website pages SEO-friendly is to write them with the 

intention of getting more clicks. 

Consider your search results like a traditional ad on the pages 

of a newspaper or magazine. In classic print advertising headlines 

and taglines are used to entice a person to call a phone number or 

travel to the location to buy a product or service. 

In regard to your school’s website search results, your page title 

is your headline, your meta description is your tagline, and the URL 

is the address. Since a meta description is basically a micro-pitch 

for your Martial Arts School webpage featuring your programs 

and benefits, you must include language that is active which is 

intended to make people want to click on a special offer for training 

and the like. 

12 SEO Tactics to Increase 

Martial Arts School Website Traffic (Part 4) 

4. Optimize Your Page Title and Meta Description 

Your page title and meta description might be the first thing 

your audience ever sees. Users might decide whether to click or 

skip your Martial Arts Website page based on these alone. That’s a 

lot of power for so few words, so make sure they’re impactful. 

Typically, whatever platform you use to host your school’s website 

offers an easy way to edit your page title and meta description. 

WordPress, for instance, offers two boxes labeled “SEO title” and 

“meta description.” 

Here are a few tips to remember: 

1. Keep your page title between 30 and 60 characters 

2. Keep your meta description under 160 characters 

3. Include your target keyword 

4. Communicate what your page is about and what makes 

it unique 

5. Make sure your title and meta description are unique for 

every page 


Photograph (top) by Yurich84, Photograph (bottom) by Elena Uve

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SOCIAL 411 

Augmented Reality: 

Not Just A Gimmick (Part 1) 

Augmented Reality, or AR, is a groundbreaking technology 

that overlays virtual elements onto the real world, blurring the 

lines between the physical and digital realms. It provides users 

with an enhanced perception of reality, giving rise to immersive 

experiences that are both captivating and interactive. Unlike 

Virtual Reality (VR), which requires a complete immersion in a 

simulated environment, AR enriches the real world with supplementary 

digital content, opening up endless possibilities across 

various industries. 

2 Examples With Obvious Benefits of AR for Marketing: 

AR-Powered Social Media Campaigns: Social media has 

become a powerful platform for businesses to connect with their 

target audience. With AR, the Martial Arts School owner can create 

captivating and shareable content that will not only engage current 

students but also attract new leads. 

For example, the school can develop an AR filter or lens that 

transforms users into martial arts warriors with their school’s branding 

elements, such as their logo or colors. Students and followers 

can use this filter to record exciting videos of themselves performing 

virtual martial arts moves and share them on various social 

media platforms. The filter creates a fun and interactive experience, 

encouraging users to tag their friends and challenge them to 

do the same. This can be a viral social media campaign can quickly 

spread across the internet, attracting attention from potential students 

who want to join in on the martial arts excitement. 

AR Open House Events: Hosting an open house event is a 

fantastic way to showcase the Martial Arts School to the local 

community and potential students. AR can elevate the open house 

experience, making it more memorable and immersive. 

During the event, the school can set up AR stations where 

visitors can experience different aspects of martial arts training 

through interactive demonstrations. For instance, they can have 

AR stations for virtual board-breaking challenges, where visitors 

wear AR glasses and attempt to break digital boards using virtual 

martial arts moves. Another station could offer an AR obstacle 

course, where visitors navigate through a virtual training ground 

with various challenges. These engaging AR experiences will not 

only leave a lasting impression on the attendees but also demonstrate 

the school’s commitment to innovation and modern training 

methods. 

To boost lead generation during the event, the Martial Arts 

School can offer exclusive discounts or incentives for visitors who 

sign up for classes on the spot. Additionally, they can collect contact 

information from interested attendees and follow up with them 

after the event with personalized offers and reminders. 

By incorporating AR into their marketing strategies and open 

house events, the Martial Arts School owner can create buzz, 

generate leads, and position their school as a cutting-edge and 

exciting place to learn martial arts. Embracing this technology will 

not only set them apart from their competitors but also help attract 

a new generation of students. 

Social Media Tips to Grow Your Martial 

Arts School 

Tip #4 – Include Your Brand In Posts 

Identity is important in social marketing and nothing identifies your 

Martial Arts school more than the name and logo associated with the 

school. You should always blend the school’s name and logo with your 

posts on Facebook, Instagram, Youtube, and other platforms to establish 

your brand. When people in the market see Tiger Martial Arts or the logo 

of the tiger’s claws over and over, soon they will know instantly what the 

name or logo alone represents. In addition, you can even used hashtags 

in post to get you message out like: #TigerMartialArtsKidsKarate or 

#PawsAndClawsSelf-Defense. 

To have growing school enrollment numbers through social media 

marketing, be sure to use the brands of your school name and logo in 

every post so prospects and students instantly identify your school. 


Illustration by SurfUpVector

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SPECIAL EVENTS 

2023 AMAA Who’s Who in the 

Martial Arts Legends Banquet & 

Awards Ceremony 

By Grandmaster Jessie Bowen 

Grandmaster Cynthia Rothrock was recognized in a special tribute by the Who’s Who 

in the Martial Arts at the Annual Hall of Honors Legacy Awards Banquet on July 29th, 

2023, at the Orleans Hotel and Casino in Las Vegas, Nevada. 

This prestigious event has honored the 

legacy of martial artists through the publishing 

of the Who’s Who in the Martial Arts 

biography books. The first book launched 

in 2015 as a tribute to Grandmaster Jessie 

Bowen’s martial arts instructor, O’Sensei 

Jan Wellendorf. Since then, the book has 

paid tribute to pioneers in the martial arts, 

such as Grandmasters Cynthia Rothrock, 

Jeff Smith, Joe Corley, Bill “Superfoot” Wallace, 

Stephen K. Hayes, Ernie Reyes, Sr., 

Ron Van Clief, Pat Johnson, and more. 

Grandmaster Jessie Bowen founded 

The American Martial Arts Alliance in 2003. 

The original focus was sport karate and 

the Who’s Who in the Martial Arts Hall of 

Fame event. In 2002 Grandmaster Bowen 

participated in a martial arts event that was 

promoted as a qualifying event for the Karate Olympics trials in 

Greece. Grandmaster Bowen, the Durham Karate Open Championship 

promoter in 

Durham, North Carolina, 

then formed the American 

Martial Arts Alliance 

and Sport Karate League. 

He began to bring martial 

arts promoters together, 

recognizing competitors 

for their hard work with 

an awards banquet celebrating 

the champions 

of sport karate. 

Since its conception 

GM Rothrock and GM Jessie Bowen, the 

Founder of the AMAA 

Industry Icon, Grandmaster Cynthia Rothrock Accepts the Who’s Who Award in LasVegas, NV. 

in 2003, the organization 

has evolved, focusing on 

the needs of today’s 

martial artists. The organization is now a nonprofit. The American 

Martial Arts Alliance Foundation and American Martial Arts Alliance 

Institute serve as an educational and business management 

service. 

The 2023 Who’s Who in the Martial Arts Tribute to Cynthia 

Rothrock and the final edition of the Who’s Who in the Martial 

Arts book series featured over 1000 martial artists worldwide. 

Grandmaster Cynthia Rothrock was featured in a 2016 edition of 

the Who’s Who in the Martial Arts biography book and has been a 

board member for the past eight years. 

This year‘s event was the launch of the Cynthia Rothrock and the 

Future Leaders Scholarship Fund. The event was held at the Orleans 

Hotel & Casino in Las Vegas and received recognition from the City 

of Las Vegas with a proclamation day, proclaiming Saturday, July 

29th, as The American Martial Arts Alliance Foundation Legacy Day. 

The kick-off of the event started on Friday, July 28th, with the official 

book signing and release, VIP reception, the Cynthia Rothrock 

Who’s Who Ring Presentation to Inductees, and the introduction of 



The Star Studded Event Included Attendees from All Over the World 

Shihan Dana Abbott Shares Some of the Secrets of the Samuari with Attendees. 

the AMAA Alumni blazer. 

Saturday, July 28th, seminars were taught by GM Jessie 

Bowen, Randy “Boom Boom” Blake, Jr., five-time ISKA Kickboxing 

World Champion, Darrell Sullins, Sr., Olympic Karate Coach, 

and Shihan Dana Abbott’s sword seminar. The evening was 

a fantastic formal event with over 100 martial arts attendees. 

Grandmaster Cynthia Rothrock was the guest speaker. The book 

introduced the first group of young martial artists awarded the 

Future Leaders Award. 

This was an amazing event, and we are grateful for all the 

martial artists recognized in the Who’s Who in the Martial Arts 

biography book, both attending and non-attending. 

For more information on the American Martial Arts Alliance 

Foundation and Institute, visit www.whoswhointhemartialarts.com, 

email amaawhoswho@gmail.com, or call 919-618-8075. 

The Legends Event Saw Heartfelt Camaraderie in Both Physical Seminars and Social Gatherings 



Wow! The 2023 Global Celebration: 

An Unforgettable Week of Martial Arts Excellence! 

The martial arts world was set ablaze during the extraordinary 

week of the GTMA 2023 Global Celebration under the watchful 

eye of GTMA Grandmaster G.K. Lee. As we’ve watched Grandmaster 

G.K. Lee build his team, and create this new organization, 

we’ve been stunned by the care and love he has for the people 

who have chosen to learn from him. It’s been inspiring to watch this 

hyper talented Martial Artist take on his new leadership role with 

the grace and focus on “what’s best for THEM” (each individual 

school operator, Master, instructor or student). 

The 2023 GTMA Global Celebration is a great example of this 

attitude and culture. From heart-pounding train ing sessions to 

awe-inspiring performances, the event was a true testament to the 

unity and prowess of martial artists from around the globe. 

A Holistic Journey of Mastery: The GTMA Leadership 

Program Unveiled 

From Tuesday to Thursday, participants delved into an array of 

training sessions, immersing themselves in the profound teachings 

of the masters. 

The grand revelation of the GTMA Leadership Program was 

a highlight. 

More than just physi cal techniques, this program symbolized a 

holistic voyage encompassing mind, body, and soul. This transformative 

experience left attendees ignited with newfound knowledge 

and enlightenment. Not only are students, instructors and 

school operators going to LOVE this program, each community will 

grow stronger as we build future leaders from the ground up! 

Friday: Global Event Championships and Gala 

Friday’s excitement reached a crescendo with the 2022- 2023 

Global Event Championships, illuminating the event. Then followed 

by the Masters Ceremony and Gala, a jubilant commemora tion of 

our mentors, sure to inspire students and instructors all over our 

organization and the Martial Arts community. 

Saturday: A Thrilling Culmination 

Saturday dawned with the Opening Ceremonies, setting the 

stage for an exhilarating day. The commencement of the 2023- 

2024 tournament season. The highlight, however, was the riveting 

Team Sparring Exhibition. The prowess of our athletes was 

undeni able, hinting at the greatness to come when this exhibition 

Accomplished Masters and Grandmasters from All Over the World Assembled at 

the 2023 GTMA Global Celebration 


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Grand Championships: Crowning the Ultimate Well- 

Rounded Martial Artist 

Of course, for those of us who love to ‘compete’, the pinnacle 

of the event, the Grand Championships, showcased competitors 

vying for the coveted Grand Champion title. GTMA’s unique approach 

to competition stives to have events and competitions for 

students at every level of skill and inclination create a safe, positive, 

inspiring event that makes student want to train harder and 

build lifelong relationships! 

3 New Grandmasters Were Promoted During this Event. Here, Kathy Lee Accepts 

the Title. 

evolves into an official event. 

The Global Demo Team’s inaugural perfor mance, further 

elevated the day. 

3 New Grandmasters Ascend 

In an emotionally stirring ceremo ny, 3 9th Degree Black Belts 

were awarded the title of Grandmaster a fitting reward for a lifetime 

of excellence and dedication to the Martial Arts! 

Kathy Lee, from Little Rock, Arkansas, has been a key figure 

in the development of modern Martial Arts curriculum, children’s 

programs, weapons programs and more for decades, now holds 

the coveted title of Grandmaster. Anyone who knows her, knows 

how deeply she loves the Martial Arts, and how dedicated she’s 

been to the development of her students, instructors, and Masters 

under her mentorship. 

Mike Niblock from Round Rock, Texas, a fantastic leader who 

has developed countless instructors and Masters all over the 

United States, joins his wife Grandmaster Marilyn Niblock in the 

role of Grandmaster. 

Ki Seung Cho from Seattle, Washington, a Professor of Taekwondo 

at Chosun University, moved to the United States from 

Korea in the early 90’s to begin teaching Taekwondo, joins the 

team of Grandmasters as well. 

All of us at Martial Arts World News Magazine give a deep collective 

*bow* to the newly minted Grandmasters of the GTMA! 

Celebrating Unsung Heroes and Endless Journey 

Throughout the event, unsung heroes worked tirelessly to 

ensure its seamless execution. The event marked a short yet spectacular 

2 1/2 years for the organization, with Jeffrey Nodel man’s 

leadership shining brightly. As the journey continues, the spirit of 

excellence and camaraderie will undoubtedly persist. 

Jeff Nodelman (GTMA’s CEO), a key figure in the event’s success, 

shared his emotional reflections. He highlighted significant 

moments, including his own progression to the title of Master 

Apprentice and witnessing the inspiring GTMA Master Ceremony. 

Nodelman also lauded GTMA’s Leadership initiative for its impact 

on teenage mental health awareness. Heartwarming anecdotes 

showcased the transformative influence of martial arts leadership, 

exemplifying the ethos of the GTMA community. 

As the curtain fell on the 2023 Global Celebration, the resounding 

message was clear: GTMA is not just an organiza tion, but a 

vibrant tapestry of dedication, growth, and unity. The journey continues, 

and with it, the promise of even greater accom plishments in 

the realm of martial arts excellence. 

The GTMA Global Event Inspires Students of All Ages and Abilities 

GTMA have announced an exciting partnership with “The Arnold Classic” next 

year as this issue goes to press. We’ll be following and reporting on this story in 

future issues. 


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According to Japanese Buddhist belief, human nature is connected to the natural world and is made up of five elements. By 

understanding that connection, essential responses to any threat become clear: 

EARTH—Remain grounded in your thinking and footing to repel attempts to distract or deceive you 

WATER—Shift, angle and move fluidly to tactically confuse attackers and put them off balance 

FIRE—See where a situation is going as it develops and intercept it at the critical moment 

WIND—Stay light on your feet and move nimbly to evade and escape attempts to pin you down 

VOID—Control a fight's direction by changing dynamics to confuse your attacker 

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GRANDMASTER 

SANG CHUL LEE: 

Martial Arts Visionary; 

Named Honorary Dean of 

Shinhan University

COVER STORY 

Grandmaster Sang Lee has been an influential, visionary figure 

in the Martial Arts for more than 50 years! 

As he celebrates a storied career serving his students, partners 

and the Taekwondo community, he’s now been honored by Shinhan 

University in Korea. Grandmaster Lee has been named the 

honorary Dean of the university. 

Today, we look back on the many important contributions 

he’s made to our industry, and celebrate this new honor. According 

to Grandmaster Sang Lee’s 2008 Coach of the Year Award 

nomination letter here are some of the reasons he earned this 

prestigious honor. 

Hailing from a history of remarkable achievements in Tae 

Kwon Do in his native Korea, Grandmaster Lee’s journey embarked 

on a new chapter when he arrived in the United States 

in 1975. A trailblazer in every sense, his influence on the martial 

arts industry can be traced back to the earliest days of his 

martial arts odyssey. 

With a history adorned by accomplishments such 

as a full scholarship to college, his tenure on the prestigious 

Korean Marine Corps Tae Kwon Do Team, 

and a collection of 13 gold medals earned from 

intercollegiate and national competitions in Korea, 

Grandmaster Lee’s legacy was already well-established. 

His crowning moment was induction into the 

revered Korean Hall of Fame in 1970. 

Upon his arrival in the United States, Grandmaster 

Lee’s resilience and determination shone brightly. After 

saving diligently while juggling full-time janitorial work 

and part-time teaching of Tae Kwon Do on Staten 

Island in New York, he laid the foundation 

for his own school in Binghamton, 

New York in 1975. 

Recognition of Grandmaster 

Lee’s prowess 

extended beyond his 

teaching. In 1979, he 

was extended the 

honor of becoming 

the first US 

National Team 

Coach by Dr. Dong 

Ja Yang, then President 

of the AAU Tae 

Kwon Do Union. This 

marked the beginning 

of a storied 

coaching career 

that would leave 

an indelible mark 

on the world of Tae 

Kwon Do. 

From heading the 

US Taekwondo Team 

in five world championships 

between 1979 

and 1987, to leading the team at the 1987 Pan Am Games and the 

US Olympic Taekwondo Team in Seoul, Korea, Grandmaster Lee’s 

leadership was unparalleled. His innovation reached new heights 

as he introduced a Taekwondo Resident Athlete Training Program 

at the US Olympic Training Center in 1986. This groundbreaking 

initiative aimed at honing skills for international competition, alongside 

his creation of the first Olympic Taekwondo training videos, 

showcased his visionary approach. 

Grandmaster Lee’s tireless efforts culminated in the establishment 

of the “Elite Athlete Championships.” This groundbreaking 

concept, realized from 1988 to 1991, paved the way for the USTU 

to host the US Tae Kwon Do Championship – analogous to the 

US Open Golf and Tennis Championships – offering American 

athletes more opportunities to compete globally. 

Beyond the medals and accolades, Grandmaster Lee’s legacy 

resides in his profound commitment to Tae Kwon 

Do. His contributions to the World Taekwondo 

Federation, The United States Taekwondo 

Union, and The United States Olympic Committee 

have left an enduring mark on the 

sport. 

For his remarkable journey, unwavering 

commitment, and numerous accomplishments, 

Grandmaster Sang Lee rightfully 

earned the title of 2008 Coach of the Year. His 

legacy continues to inspire martial artists and 

enthusiasts around the world, as his story stands 

as a testament to the transformative power of dedication 

and passion. 

In the realm of martial arts, there 

emerges a luminary who transcends 

the boundaries of 

greatness, leaving an 

indelible mark for 

generations to 

come. Grandmaster 

Sang Lee, a 

living legend, 

embodies this 

distinction 

with a legacy 

that spans 

triumphs in the 

ring, pioneering 

leadership, and 

an unwavering 

commitment to 

the martial arts 

community. His 

journey is a saga 

of innovation, 

tradition, and unyielding 

dedication 

that has touched millions 

across the globe. 

Grandmaster Sang Chul Lee - The Martial Arts Visionary 


COVER STORY 

whose fresh and innovative ideas meld seamlessly 

with Grandmaster Lee’s deep-rooted philosophy. 

Together, they’ve crafted a paradigm that 

transcends the ordinary, turning their dojangs into 

sanctuaries of martial arts steeped in rich Korean 

cultural heritage. 

As an astute businessman, Grandmaster 

Lee has unlocked the key to prosperity: ownership. 

Rejecting the status quo, he invested in his 

dreams by acquiring the very buildings that house 

his dojangs. This shrewd move has proven not 

only economically sound but also a testament to 

his unswerving commitment to martial arts as a 

way of life. 

Grandmaster Lee and the U.S. Olympic Team Visit the White House 

A Legacy Carved in Dedication and Innovation 

Grandmaster Sang Lee stands as a testament to the power 

of hard work and a shared vision. Guiding his path is a unique 

partnership with his son, Jay, a second-generation Korean, 

A Martial Art for All Seasons 

Grandmaster Lee’s influence extends far beyond 

the confines of competition, elevating Taekwondo 

from a mere sport to an ethos that enriches lives. 

His convictions mirror the essence of Taekwondo: a 

fusion of self-defense, discipline, respect, and selfimprovement. 

While Taekwondo’s Olympic presence shines as a 

beacon of success, Grandmaster Lee understands its broader role 

in shaping character and values. 

Diving deep into the fabric of Taekwondo, Grandmaster Lee 

imparts the art not merely as a sport but as a holistic way of life. 

This approach has fortified his dojangs against economic tides, 

ensuring growth and success even amidst challenging times. His 

philosophy reverberates, echoing that Taekwondo isn’t a fleeting 

activity; it’s a lifelong journey etched into the soul. 

After Surviving the War, Poverty and Hunger, Grandmaster Lee Focused His Life on 

Success in the Martial Arts 

continued on page 42 


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COVER STORY 

One of the Keys to Grandmaster Lee’s Success, is Owning the Real Estate His Schools Operate In 

continued from page 39 

Pioneering a Global Movement 

In 1984, Grandmaster Lee embarked on a visionary mission, 

birthing the U.S. Taekwondo Centers – a national network 

designed to be the gold standard in Taekwondo instruction. The 

name “U.S. Taekwondo Center” became more than a brand; it was 

a promise of excellence. Each branch flourished under the umbrella 

of this pioneering organization, benefiting from its esteemed 

reputation and unwavering commitment to quality. 

Champion of Progress and Innovation 

As the custodian of Taekwondo’s growth, Grandmaster Lee’s 

tenure as President of the U.S. Taekwondo Committee (USTU) 

was marked by challenges and triumphs that transformed the 

landscape. His legacy includes the creation of the prestigious U.S. 

Open Taekwondo Championship – a global milestone that rippled 

across nations, inspiring the establishment of similar competitions 

worldwide. 

The USTU, under his guidance, delivered the Regional Olympic 

Qualification Championship to American shores in 2000 and 

2004. This landmark achievement bolstered American athletes’ 

pursuit of Olympic glory, etching Grandmaster Lee’s name in the 

annals of Taekwondo history. 

Grandmaster Lee Creates Beautiful Training Centers with Both Modern Technology, and a Traditional Flair 


COVER STORY 

Sang Lee’s Notable Accomplishments 

EDUCATION 

• 1971: BS in Law from Korea University 

• 1986: Graduated from US Olympic Academy 

• EXPERIENCE 

• 2007-Current: President of U.S. Taekwondo Committee 

• 2002-2005: Vice President of World Taekwondo Federation, the International Governing body of Taekwondo in the 

world as recognized by the International Olympic Committee (IOC) 

• 1998-2001: Executive Council Member of World Taekwondo Federation 

• 1997-January of 2004: President of United States Taekwondo Union, the National Governing body of Taekwondo in 

the United States as recognized by the US Olympic Committee (USOC) 

• 1997-2003: Board of Directors of United States Olympic Committee (USOC) 

• 1997-1998: Member of International Relations Committee of US Olympic Committee 

COACHING CAREER 

• 1995: Head of US Taekwondo Team at Pan American Games 

• 1993-1995: Commissioner of Taekwondo at US Olympic Festival 

• 1988: First ever Head Coach of US Olympic Taekwondo Team in Seoul, Korea 

• 1987: Head Coach of US Taekwondo Team at Pan American Games 

• 1987: Head Coach of US Taekwondo Team at 8th World Taekwondo Championships 





COMPETITION CAREER 

• 1970: Inducted into Korean Taekwondo Hall of Fame by Korean Olympic Committee 

• 1960-70: 13-Time Gold Medalist (Both Intercollegiate and National) in Korea 

DEVELOPMENT OF U.S. TAEKWONDO PROGRAMS 

• 1992: Founder of US Open Taekwondo Championships 

• 1988: Innovator and Producer of First Olympic Taekwondo Training Videos: “Get Ready for the Gold” Parts I & II 

• 1987: Developed program for human adjustment to international travel for competitions with Dr. Jackie Paul of the US 

Olympic Sports Science Department 

• 1986: Created for the first time a Taekwondo Resident Athlete Training Program at the US Olympic Training Center 

Woosong Foundation 

As a teenager, Lee was nicknamed Woosong by his friends. In Korean, “Woo” means “friend” and 

song means “evergreen”. Taken together, Woosong translates into “ever loyal and faithful friend.” Lee 

felt it appropriate to name his foundation “Woosong”. The Woosong Foundation is a non-profit organization 

established to provide Taekwondo Scholarships to lower-income families. It is Lee’s belief that 

everyone should have the opportunity to participate in Taekwondo. 


COVER STORY 

Championing the Soul of Taekwondo 

A resurgence of the essence of Taekwondo 

lies at the heart of Grandmaster 

Lee’s aspirations. The decline in membership 

and medals at world championships reflects 

his concern over the erosion of martial arts 

values. To remedy this, he envisions a future 

led by true Taekwondo enthusiasts who 

recognize the art’s holistic significance. 

Lessons Through Storytelling 

Grandmaster Lee is noting for being a 

gifted storyteller, and uses these stories to 

teach valuable lessons. Unquestionably, 

Grandmaster Lee’s most famous story is this 

one. He uses it to illustrate the proper way 

to kick. 

Greyhound Bus Story 

“Imagine that you want to go on a bus 

trip between Colorado Springs and Denver. 

Since the bus does not pick you up at home, the first thing that you 

have to do is go to the bus station. (From fighting stance, the rear 

or kicking foot on the ground is considered at “home”. To go to the 

bus station means to bring the kicking leg to the knee.) 

From the bus station, you can then go to Denver. (Extend 

kicking leg so it reaches the target.) From Denver, you want to 

return home to Colorado Springs. Since the bus does not take you 

straight home, you have to go back to the bus station first. (Kicking 

foot does not go directly back to the ground, but instead returns to 

the knee.) From the bus station, you can then go home. (Foot goes 

from knee back to ground.) 

The bus driver goes from Colorado Springs to Denver at 75 

miles per hour, but he is anxious to return home, so he drives from 

Denver to Colorado Springs at 85 miles per hour. (The kick, or 

punch, goes out at 75 mph, but snaps back faster at 85 mph. Returning 

quickly means that you are able to set up fast for the next 

Grandmasters Kyung Deok Kim (KyungKiDo Taekwondo Association), Sang Lee, Y.K. Kim (Martial Arts World 

Founder), Hack Sung Ahn (Korean Tigers Demo Team) 

movement: kick, attack, etc. This also greatly improves the speed 

of the kick, protects the kicking leg from injury, and creates a snapping 

motion which increases the impact of the kick)” 

This story became well known throughout the world after 

Grandmaster Sang Lee became the U.S. National coach in 1979. 

Since then most national champions and all members of the USTC 

have learned this story and have applied it to their training. 

Arrow in the Rock 

One day a person wanted to travel from his village to another 

one over the mountains. He had a long way to go through a forest. 

Not wanting to stop because of the tigers, he kept on going, and 

eventually it got dark. There were a lot of noises in the forest and 

he was often frightened. Suddenly, on the trail ahead of him appeared 

two shining eyes. Now he became very afraid. Not wanting 

to be eaten by a tiger, he took out his one and only arrow and with 

all his concentration, took sight on the target and shot the arrow. 

The eyes disappeared. Since it was dark, and he was still afraid, 

he hurried on to the village. The next day, he was very curious as 

to what he had killed so he went back into the forest and found 

where he had shot the arrow. Imagine his surprise when he found 

out he had not shot a tiger, but instead his arrow was firmly embedded 

in a rock. This shows what can be done if we concentrate hard 

enough and consider every action to be a life or death decision. 

Following in His Father’s Footsteps, Son, Jay Lee, Honored for His Contributions 

to the Martial Arts 

A Legacy That Resonates 

Grandmaster Sang Lee’s journey through the realms of martial 

arts is a symphony of dedication, innovation, and resilience. His 

indomitable spirit has cemented his position as a once-in-a-generation 

leader, steering the course of Taekwondo into uncharted 

waters while safeguarding its traditional values. As his legacy 

continues to unfold, Grandmaster Lee’s impact on martial arts 

resonates as an enduring testament to the human spirit’s boundless 

potential. 


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COVER STORY 

Grandmaster Lee’s Vision Realized: 

The 12th Annual U.S. Open International Taekwondo Hanmadang 

Grandmaster Lee’s vision 

included a new approach to 

competition. Many instructors 

are frustrated by mainstream 

tournaments that seem to alienate 

more students than they 

inspire. 

So Grandmaster Lee created 

a unique competition experience 

where students are not only 

challenged at their own level, but 

compete in events that leave a 

positive impression on students. 

In a dazzling display of skill 

and spirit, the U.S. Taekwondo 

Committee proudly presented the 12th Annual U.S. Open International 

Taekwondo Hanmadang, held at Ed Robson Arena in Colorado 

Springs, Colorado. From July 28th to 29th, martial artists from 

around the world converged upon this hallowed ground, uniting in 

celebration of Taekwondo’s rich heritage and its enduring impact 

on lives across the globe. 

A Legacy of Excellence: 

This grand event traced its roots back to the inception of the 

U.S. Open International Taekwondo Championship in 1992. Having 

initially graced the bustling streets of Chicago, the Hanmadang 

found its new home in the scenic landscapes of Colorado Springs 

and Denver. With a legacy spanning over a quarter of a century, 

this event has become a cornerstone of the martial arts calendar, a 

testament to the art’s enduring appeal. 

A Global Convergence: 

https://youtu.be/cPuQEm42M3U 

As the sun cast its golden rays over the Ed Robson Arena, 

the atmosphere was charged with excitement. Over 1,300 participants 

journeyed from far-flung corners of the world, forming 

a tapestry of cultures and backgrounds. From the vibrant streets 

of China, the serene landscapes of Taiwan, the ancient traditions 

of Korea, to the spirited enthusiasm of European and Pan 

American nations – the Hanmadang was a true melting pot of 

Taekwondo mastery. 

Empowering Tomorrow’s Leaders: 

A Unique Tapestry of Unity: 

One of the Hanmadang’s most 

endearing facets is its ability to 

forge connections across generations. 

Families, young and old, 

stood side by side, united by the 

threads of Taekwondo. Parents, 

grandparents, children, uncles, 

and aunts joined forces to create 

teams that defied age boundaries 

and showcased the power of kinship. 

As the sun set on each day’s 

events, the jubilant cheers echoed 

the sentiment of unity that permeated 

the arena. 

George Purnia of Colorado Springs, a testament to the Hanmadang’s 

transformative power, remarked, “The award certificate 

that my grandsons will receive for placing in the top 3 at the Hanmadang 

will be a valuable addition to their college applications.” This 

profound impact on personal growth and development underscores 

the Hanmadang’s role as a beacon of achievement and inspiration. 

A Glimpse into the Future: 

Previous iterations of the U.S. Open International Taekwondo 

Hanmadang left some school owners uncertain about its offerings. 

Yet, as they witnessed the mesmerizing events unfold 

firsthand, hesitation gave way to exhilaration. The Hanmadang’s 

lineup of competitions perfectly aligned with the techniques, and 

values taught in their classrooms. More than a mere tournament, 

this gathering is a catalyst for building team spirit and camaraderie 

within schools, reinforcing the martial arts community’s 

unwavering unity. 

The crowd was also in awe of the Shinhan University demonstration 

team’s jaw-dropping performance! 

Spectacular Showcases: 

While Taekwondo sparring garners Olympic fame, the U.S. 

Open International Taekwondo Hanmadang is an ode to the diverse 

aspects of this ancient art. Recognizing that not all students 

gravitate towards sparring, this grand gathering provided an 

unparalleled platform for the “other 90%” – those who find their 

expression in traditional forms, creative forms, board breaking, 

power breaking, and the captivating spectacle of demonstration 

team events. 

Officials of the USOpen Hanmadang Gather to Kick Off Another Inspiring Event. 


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COVER STORY 

Shinhan University: Cutting Edge Higher Education Institution, 

Names Sang Lee Honorary Dean. 

Grandmaster Lee Named Honorary Dean of Shinhan University in South Korea. 

Early in 2023 Grandmaster Sang Lee received an appointment 

as the Honorary Taekwondo Dean for Shinhan University, 

an innovative education institution focused on imbuing students 

with cutting edge skills, and rock solid character. Grandmaster Lee 

accepted this high honor at a spectacular awards ceremony in font 

of hundreds of students, faculty, administrators, and leaders. 

In 2019, the Shinhan University Taekwondo Education and Fusion 

Major embarked on a new journey. The Head Professor of the 

Taekwondo Education and Fusion Major, Kwon Kyung Sung says, 

“In the past, Taekwondo began as a martial art and evolved into a 

sport. Sportified Taekwondo successfully globalized and established 

itself as a sport enjoyed by people all over the world. There 

is a saying that Taekwondo is the origin of the Korean Wave.” 

Today, Taekwondo has transformed into a realm of culture, 

contributing to the spread of Korean popular culture worldwide 

and endlessly showcasing its value as a part of the new Korean 

Wave content. 

Shinhan University’s Taekwondo Education and Fusion Major 

aims to further strengthen the value and direction of Taekwondo 

by integrating it with education. Even as times change and accelerate, 

one unwavering value is education. Therefore, we will 

produce various Taekwondo content and demonstrate educational 

value, nurturing future Taekwondo talents who can make a 

difference in society. 

In a world marked by transformative shifts, where the educational 

landscape is responding to dwindling student populations, 

cutthroat competition, and the borderless expanse of the education 

market, South Korea has been at the forefront of redefining 

its approach to learning. With a focus on bolstering university 

competitiveness and nurturing well-rounded talents with strong 

character, the paradigm of education in the country is undergoing 

a significant overhaul. 

In answer to this pressing need, two stalwarts in the field-based 

vocational education domain, Shinheung and Hanbuk University, 


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COVER STORY 

Hundreds of Students, Faculty, Staff, Press and Taekwondo Royalty Gather to Present this Deep Honor to Grandmaster Sang Lee 

renowned for their four-decade legacy, have joined forces to give 

rise to a pioneering institution: Shinhan University. 

Rooted in the ethos of “Cultivating balanced individuals 

contributing to humanity’s co-prosperity, underpinned by the 

tenets of Christianity,” Shinhan University emerges as a trailblazer 

in shaping the values of the modern era and heralding 

a fresh outlook on learning. Its mission is clear – to nurture the 

quintessential talents that South Korea requires, encapsulated in 

the inspiring motto “Embarking on a Novel University Experience 

Beyond the Ordinary.” 

Shinhan University is on a mission to mold a new breed of 

“New Shinhan-Koreans” – individuals poised to champion the 

values of the future. The university’s core educational objectives 

are distinct and dynamic: fostering 

a “spiritual education for servicemindedness,” 

propagating “civic 

education for global harmony,” nurturing 

“practical education for national 

advancement,” and delivering 

“professional education for our 

aspiring students.” This distinctive 

approach positions the university 

as a hub of specialized education, 

ready to meet the ever-evolving 

demands of contemporary society. 

Graduates from Shinhan University 

are envisioned as young and 

dynamic “New Shinhan-Koreans.” 

They will skillfully navigate the 

swiftly shifting educational landscape 

and the dynamic global stage, fostering a sense of camaraderie 

through spirited competition. Amidst a constantly evolving 

information age and an increasingly multicultural society, these 

future leaders will seamlessly weave together knowledge-driven 

creative thinking with compassion and empathy. 

In an age of global perspectives, Shinhan University emerges 

as a beacon of hope, a harbinger of change in the tapestry of 

Korean higher education. It represents a transformative juncture, 

igniting progress and innovation. As we embark on this remarkable 

journey to redefine education, we eagerly anticipate the support 

and attention from all corners. Shihan University is not just an institution; 

it’s a movement toward a future where education thrives in 

harmony with the changing times. 


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SCHOOL PROFILE 

Empowering Lives through 

Bluegrass Martial Arts: 

A Journey with Samuel Conver 

In the heart of Louisville, a hidden gem known as Bluegrass Martial Arts thrives under 

the expert guidance of Samuel Conver. Since its inception in 2014, this martial arts 

academy has become a cornerstone of skillful training and holistic growth, appealing 

to individuals of all ages and backgrounds with its steadfast commitment to discipline, 

knowledge, and community engagement. 

A Legacy of Excellence 

At the core of Bluegrass Martial Arts 

stands Samuel Conver, a martial arts maven 

who embodies dedication and pursuit of 

mastery. Holding an impressive 7th-degree 

black belt in Ed Parker’s American Kenpo 

Karate, along with several other prestigious 

black belts, Samuel’s lifelong journey began 

at the tender age of 8, highlighting his enduring 

devotion to the art and faith in Christ. 

Nurturing Growth and Unity 

Bluegrass Martial Arts extends beyond 

physical training, offering a haven for 

personal development. Boasting a wellequipped 

dojo featuring top-tier Zebra 

Mats, alongside essential amenities like restrooms 

and a parent-friendly lounge, the environment fosters 

comfort and camaraderie. 

A Communal Contribution 

Bluegrass Martial Arts weaves its influence within the 

community through unique contributions. By partnering with 

a local church, Samuel has been able to utilize their facilities 

for classes, donating a significant portion of the profits back to 

the church. Notably, he also serves as a full-time public-school 

teacher, embodying his commitment to education and community 

service. 

Strategic Growth and Success 

Embracing contemporary marketing techniques, Bluegrass 

Martial Arts harnesses the power of its website and social 

media ads. With a mere $300 investment, the academy generated 

30 new, high quality leads in August, 

demonstrating the potency of these strategies 

in attracting potential students. 

Championing Worthwhile Programs 

Bluegrass Martial Arts extends its impact 

beyond training by offering a shelter 

of physical activity and growth for children 

in need. By providing martial arts training 

to youngsters who lack access to afterschool 

activities, the academy plays a vital 

role in enhancing their lives. 

Harnessing Technology for Efficiency 

To streamline operations, Bluegrass 

Martial Arts utilizes the ATLAS Martial Arts 

Management Software. This tool enables 

efficient management, empowering Samuel to focus on imparting 

his expertise to his students. 

Words of Wisdom for Success 

Samuel Conver offers valuable insights for fellow martial 

arts school owners seeking success in business. His advice 

centers on nurturing a strong online presence through effective 

websites and social media. Embracing community partnerships 

and focusing on programs that make a difference can 

also amplify the impact of a martial arts academy. 

Bluegrass Martial Arts and Samuel Conver’s journey symbolize 

the harmony between martial arts excellence, community 

enrichment, and business acumen. With a firm commitment 

to growth, education, and inclusivity, this academy shines as 

a testament to the transformative power of martial arts in all 

aspects of life. 


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Elevating Martial Arts Education 

and Leadership: 

Korean American Martial Arts Academy 

In Orlando, Florida, since 1993, The World Taekwondo & Hapkido Academy, guided by 

the Grand Master Frank R. Nelson, has not only nurtured the disciplines of Taekwondo 

and Hapkido but has also woven a legacy, commitment, and growth. 

Crafting Mastery 

Grand Master Frank R. Nelson’s journey embodies dedication, 

expertise, and commitment garnered over decades of martial arts 

involvement. With accomplishments including an 8th Dan in Moo 

Duk Kwan, Jidokwan, and Chungdokwan, along with a 7th Dan in 

Korea Hapkido Total Association and a Kukkiwon Certified International 

Master title, his vast knowledge propelled him to the role of 

Vice President at the Korean American Martial Arts Academy. 

renowned masters, absorbing the essence of various styles, 

including Taekwondo, Hapkido, Ishynryu Karate, Wushu Gungfu, 

and more. This exposure equipped him with a unique and wellrounded 

perspective on martial arts. 

Legacy of Leadership 

In 1993, Master Nelson founded the Central Florida Taekwondo 

& Hapkido Academy. Despite challenges, the academy thrived for 

fifteen years under his guidance until 

temporary closure due to military deployment. 

His commitment to teaching, 

however, remained unshaken. 

A New Chapter 

Master Nelson’s legacy evolved 

in 2016 with the establishment of the 

Korean American Martial Arts Academy. 

Renewing ties with the Kwans, 

he earned recognition and promotions 

from various organizations. His journey 

culminated in 2022 with an 8th Dan in 

Chungdokwan and the prestigious title 

of Kukkiwon International Poom/Dan 

Belt Examiner. 

A Martial Arts Odyssey 

Rooted in Miami in 1960, Grand Master Nelson’s martial arts 

immersion began in 1975 with “Korean Karate” or “Kong Soo Do.” 

His journey intersected with military service, introducing him to 

Taekwondo, Hapkido, and Yudo combat training during Basic 

Combat Training. This marked the beginning of his martial arts 

journey, which led him to international training and exposure to a 

diverse range of disciplines. 

From Soldier to Instructor 

After military service, Grand Master Nelson embarked on a 

global journey of intensive martial arts training. He trained under 

Influential Connections 

Grand Master Nelson’s journey was enriched by encounters 

with luminaries like GM Jae Sun Do and GM Dong Kyun Lim. 

Hosting the Korean Hodori Demonstration Team showcased his 

commitment to sharing martial arts with the world. 

A Lasting Impact 

Grand Master Frank R. Nelson’s influence resonates through 

his students, the martial arts community, and the Korean American 

Martial Arts Academy. His unwavering dedication, extensive 

knowledge, and visionary leadership continue to shape martial 

arts education, serving as an inspiration for practitioners globally. 


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Green Side Up 

by Hanshi Dave Kovar 

I was visiting one of our martial arts academies a while ago and during my visit, the 

school manager (a great, hard working, ethical guy) was explaining to me how he 

was working on this incredibly sophisticated formula to track students’ progress and 

attendance. He felt like he was onto something, but there were a lot of moving parts 

and it would be some time before he had it all figured out. “Too complicated,” I thought. 

It reminded me of a story I once heard 

about a famous landscape architect. He was 

a master at what he did. He traveled the world 

creating amazing gardens and 

landscapes for prestigious 

locations. It is said that on 

days when he felt particularly 

challenged, he would 

pull out a piece of paper 

from his pocket, look at 

it, nod, fold it up and get 

to work creating another masterpiece. People 

were astounded by the brilliant designs that 

would seem to come out of nowhere after he 

studied that tiny piece of paper. 

Eventually this master designer 

died. His colleagues approached 

his widow and asked her for 

that mysterious piece of paper, 

which they were convinced 

contained the secret formula 

to his success. After much 

to-do, she allowed them 

one glance at the old slip 

of paper. As they gathered 

around, they unfolded the paper 

and looked at the writing, 

convinced that whatever was 

written on it would be the key 

to their success. It simply said, “When laying sod, always put the 

green side up.” 

I love this story because it reminds me that so often we manage 

to over-complicate our lives, our careers, our relationships. 

For example: In my field, martial arts school operators tend to get 

easily sidetracked by the latest trend or the newest ad, and in the 

process they sometimes forget that in order to have continued 

success, they must stick to just a few basic concepts. 

1. Be the cleanest school in town. 

2. Be the friendliest place in town. 

3. Always try your best to teach a great class, never just a 

good one. 

4. Have excellent student/parent communication. 

5. Every day look for opportunities to promote the benefits 

of Martial Arts. 

So, the next time you find yourself in over your head and not 

sure of which way to turn, remember, “When laying sod, always put 

the green side up.” 

HANSHI DAVE KOVAR is an 8th degree black belt and recognized as the “Trainer of Trainers.” Hanshi 

Dave Kovar is an internationally acclaimed instructor with black belt degrees in ten different martial arts styles. His 

systems have been implemented in hundreds of schools around the US. 


Photograph (right) by Liudmila Chernetska

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We are always on the look out for notable, engaging and 

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MIND MASTERY 

Public Speaking for 

Martial Artists (Part 2) 

by Grandmaster Jessie Bowen 

Public Speaking Tips for the Telephone, Sales Presentation, and Class 

No matter what’s going on in your life, when the telephone 

rings, put a smile on your face and answer the phone with a 

pleasant voice. Think of it as making the person on the other 

end smile and become excited, looking for the opportunity to 

meet the voice. 

• Create a telephone script and make it mandatory for everyone 

who answers the telephone to present. You want to build 

consistency in your phone presentation. 

• Your student enrollment program should be written so that 

the person who is doing the presentation can present it confidently. 

• Your instructional programs will most likely have 

four levels of students. Communication is different 

with each group. Children groups, beginner 

groups, intermediate groups, and advanced 

groups. There should be instructor training for 

each of these groups. 

An important point to understand in 

developing your public speaking program is 

that the audience, purpose, time, place, and the 

speaker’s confidence and experience 

are all critical in speaking opportunities 

through which 

to develop skills. 

Take your skills on 

the road. 

You’re ready to 

take your public 

speaking talents 

to the next 

level once you’ve 

mastered your 

teaching skills 

and success. 

8 Steps to Become A Public Speaker 

1. Define Your Area of Expertise. What are you good at? 

2. Identify Your Target Audience 

3. Gain Public Speaking Skills 

4. Learn the Art of Speech Writing 

5. Create a Professional Presence Online 

6. Avoid Cold Calling 

7. Start with Local Events 

8. Attend Networking Engagements 

How much to charge 

Here’s a rule of thumb for appropriate pricing: Newbie speakers 

might earn $500–$2,500 for a talk. Beginning speakers, or those 

just establishing a brand with their first book, might earn $5,000– 

$10,000. Finally, those with several books and other “social proof” 

forms might draw $10,000–$20,000. 

How to Find Paid Speaking Opportunities in Any 

Industry 

Specific speakers want ‘paid speaking engagements’ 

but aren’t precise about the types of engagements, venues, 

or audiences they wish to address. 

• Use an agent if you don’t have the expertise or time to search 

for speaking opportunities, then hire an agent specializing in 

the audience you want to speak to. 

• Join network groups. This is a great way to introduce yourself 

as a speaker and gain referrals for speaking opportunities. 

• Make a list of companies and organizations that frequently 

offer personal development training for their employees. 

These are just some things you can do to enter the public 

speaking world. Remember to start with the end in mind. 

Contact Jessie Bowen or subscribe to his online training class if 

you need support. www.coachjessiebowen.com 

GRANDMASTER JESSIE BOWEN is president of Karate International of Durham, Inc., a member of the 

American Martial Arts Association Sport Karate League and Hall of Fame, and has been a member of the Duke University 

PE Staff for over 25 years. He is the author of Zen Mind-Body Mindfulness Meditation and Zen Mind-Body Mindfulness 

Meditation for Martial Arts, as well as several other books, programs, and audio CDs on meditation and success training. 


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GROWTH HACKS 

Ignite Your Martial Arts School’s 

Success This Fall with 7 Creative 

Marketing Strategies! 

by Mr. Sean Lee 

As the leaves change and a new season approaches, it’s the 

perfect time to revitalize your martial arts school’s marketing efforts 

and attract a wave of eager new student leads. Embrace the 

spirit of fall and watch your enrollment soar with these innovative 

promotion ideas: 

1. Harvest-Themed Open House 

Invite the community to experience the excitement of your 

martial arts school through a harvest-themed open house event. 

Decorate your space with fall colors and elements, and offer free 

introductory classes, demonstrations, and interactive activities. 

Engage parents and potential students in the action, letting them 

get a taste of the skills and values your school instills. 

2. Back-to-School Specials 

Embrace the back-to-school season by offering irresistible specials 

and discounts for new student sign-ups. Highlight the 

benefits of martial arts in promoting discipline, focus, 

and self-confidence, which align perfectly with the 

goals of a successful school year. Parents will appreciate 

the opportunity to invest in their child’s 

personal growth and well-being. 

3. Fall Fitness Challenge 

Tap into the renewed commitment to fitness 

that often accompanies the fall season. Launch a 

fall fitness challenge, encouraging participants to 

set and achieve martial arts and fitness 

goals. Offer rewards and recognition for 

those who complete the challenge, 

creating a sense of accomplishment 

and fostering a strong sense of 

community within your school. 

4. Pumpkin-Carving Social Media Contest 

Boost your online presence by hosting a pumpkin-carving contest 

on social media. Invite current students and their families to showcase 

their creativity by carving martial arts-themed pumpkins. Encourage 

participants to share their creations on social media with a 

specific hashtag, increasing your school’s visibility and engagement. 

5. Community Workshop Series 

Position your martial arts school as a hub of knowledge and skill 

within the community by organizing a series of workshops. Offer 

workshops on self-defense, anti-bullying techniques, stress relief, 

and more. These events not only provide valuable insights but also 

offer a chance for potential students to experience the expertise of 

your instructors firsthand. 

6. Fall Festival Booth 

Participate in local fall festivals and fairs by setting up a booth 

that showcases your school’s offerings. Provide engaging demonstrations, 

interactive games, and informational materials. This is 

an excellent way to introduce your school to a wider audience and 

connect with families in a festive atmosphere. 

7. Buddy Referral Program 

Harness the power of your current students’ networks by 

launching a buddy referral program. Encourage students to invite 

their friends to try out classes together. Offer incentives such as 

free lessons, merchandise, or special events for successful referrals. 

This not only drives new leads but also strengthens the sense 

of camaraderie among your existing students. 

This fall, seize the opportunity to elevate your martial arts 

school’s visibility and attract a new wave of enthusiastic student 

leads. By combining the spirit of the season with these creative 

marketing strategies, you’ll set the stage for a successful and 

rewarding season of growth and achievement. 

SEAN LEE is the Executive Director of Sales and Marketing for hundreds of martial arts schools 

and specializes in online and social media marketing using his extensive professional experience in 

sports and martial arts marketing, contract negotiation, and investment. 


BE RECOGNIZED in future editions of 

Martial Arts World News Magazine. 

Our goal at Martial Arts World News Magazine is to 

support our industry and help you grow your martial 

arts school. It’s incredibly useful for our readers to hear 

about YOUR specific experiences and results. 

You are part of a wonderful industry and community 

with Martial Arts World News Magazine, and now, you’ll 

be able to share and contribute to that community in a 

richer and more meaningful way than ever before! 

Share Stories About: 

• Achieving a New Rank 

• Opening a New Location 

• Winning an Award 

• Discovering a Successful Marketing Strategy 

• Building a Retention System that Works Well 

• Tournament Results 

• Anything else that our readers might find valuable! 


Or send your story ideas to Editor@MartialArtsWorldNews.com

NINJA BUSINESS TACTICS 

Remember the Brightness 

by An-Shu Stephen Hayes 

Why do we so often overlook what is good and life-enhancing, and continue to get 

captured by the negative? 

That habit comes from ancient biological survival mechanisms. 

Scouting for the bad takes top brain priority because survival is a 

primary need. We have to scan constantly for what could snuff out 

life in a heartbeat. Goodness is nice, but badness is important. And 

if we find no threat, then we become suspicious. What is hiding out 

there to overtake us by surprise? 

So, how do we keep the alertness without it overwhelming 

us? How can we loosen the tightness of focus on the negative to 

permit more appreciation of the bright and beautiful? 

We can only do that through reprogramming training. 

You are very busy, so here is a short but powerful routine 

I do each morning and whenever I find myself 

dulling out or hardening up too much during the 

day. It only takes a couple of seconds. 

• Slowly take in a very deep breath and hold it for just a second 

or two. 

• Reflect on how fortunate you are to be aware of your potential 

as a bright light bringing goodness, peace, sanity, and stability 

to the world. 

• “I am alive with significance” 

• Slowly breathe out. 


or two. 

• Reflect on how amazing it is that you are tuned in to the truth 

that every moment of every experience brings you closer to 

fuller realization of your potential. 

• “I follow my path with purpose” 



or two. 

• Reflect on how blessed you are to attract into your life just the 

right friends, guides, and mentors who share what you need 

and encourage you on with their example. 

• “I am tuned in to finding living examples of what I seek” 


• Finally, remind yourself that when you get off track, you will 

remember to do this exercise. 

AN-SHU STEPHEN HAYES has authored more than 20 books, worked as a body guard for the Dali 

Lama, supervised over 30 school locations worldwide, and was named “A legend; one of the 10 most influential 

living martial artists in the world” by Black Belt Magazine 


CLASSIFIED 

Browse the Martial Arts World News 

COMMUNITY MARKETPLACE 

Do You Have Items to Sell? 

Is There Something You Need? 

Selling Your School? 

Looking to Buy a School? 

Are You An Instructor Looking For a 

Career in The Martial Arts? 

Are You a School Owner 

Looking to Hire Instructors? 

MartialArtsWorldNews.com 


AFTER SCHOOL EXCELLENCE 

One EASY Step That Changed A 

Martial Arts School Owner’s Life 

by Grandmaster Mike Bugg 

An Inspiring Turnaround 

See if you recognize this story: A dedicated martial artist, 

we’ll call him “Master T” to protect his privacy, opened 

a modest martial arts school. He had a very high level of 

skill in the martial arts, but his school wasn’t doing very 

well. He had a day job, and taught martial arts at night. His 

few students barely covered the bills of the school, and he 

couldn’t seem to get ahead. He wanted to quit his day job 

and focus on his school, but he just couldn’t afford it. 

Does that story sound remotely familiar? Do you know 

anyone like that? 

In addition, his wife was pregnant with their first child, 

and he couldn’t lose the insurance coverage from his job. 

Then, one day he attended a seminar about after 

school martial arts. He had to borrow the money to start 

the program, but he believed he could do it. He believed 

in this program so much that he quit his day job (and the 

insurance) so he could start the after school program 

full time. 

He followed the instructions in the Start-up Kit and 

took the advice of his coaches, and quickly earned 

enough to make up for his salary and to pay his 

hospital bills. Within a few months he was taking 

home $10,000 a month. He rented more space 

with the extra income he earned, which allowed 

him to enroll more students. Soon he was taking 

home $20,000 a month. 

When asked how he became so successful, he 

answered that he simply followed the plan. He 

didn’t try to reinvent the wheel or do it his way. 

He simply followed the plan and got much 

more than he hoped for. 

What’s your situation? 

Are you working a day job to pay for 

the school you love? Or maybe you are 

a full-time martial artist, but you are having trouble paying the bills? 

Or maybe you already have a successful school, but would like to 

add an extra $5,000 to $20,000 a month in additional income. 

I also have followed the program, which has been the backbone 

of my $2.5 million a year martial arts school. Whatever your 

situation, the AMSkids Program of after school martial arts with 

summer camp can change your future, just like it did for Master T. 

The Start-up Kit will show you what to do and when to do it. The 

AMS marketing consultants will coach you so you avoid common 

costly mistakes. The monthly support will give you day-by-day, 

hour-by-hour activities for the kids. You get everything you need. 

Call 1-800-275-1600 to take the one easy step that can change 

your school and your life. Just for calling, we’ll send you the 19 

Ways to Get into the School System. 

Seriously, what have you got to lose? Call now! 

OurAMS.com 

1-800-275-1600 

GRANDMASTER MIKE BUGG is an 8th degree black belt and the owner of a $1.52 million-peryear 

location, with one of the largest after school and summer camp programs in the country. 


Photograph (right) by JackF

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PILLARS OF SUCCESS 

Act Like Successful People! 

by Grandmaster Y. K. Kim 

You may have been told that “knowledge is power.” A saying like that has charming 

attraction; but you must recall the seed and the flower: The power’s achieved when 

put into action. 

When you set a goal, you will face frustration; you 

may get knocked down, like every beginner. 

You must get back up, without hesitation, and 

never give up, ‘till you are a winner! 

Successful People Have a Positive 

Mindset 

Act with passion: Always look for possibilities 

and never give up until you make 

things happen. 

Act positively: Act confidently and passionately, 

with consistency and persistence; 

you will build indomitable spirit and will be 

unstoppable. No matter how many times you 

fall down, you will get back up and maximize 

your potential to make things happen. 

Act wisely: Apply your intelligence 

properly and effectively 

in the real world, and you can 

make your dreams become 

reality. 

Act sincerely: Act 

truthfully, carefully, and 

think twice about the 

consequences before 

acting; you will say, 

“Yes,” to priorities and 

say, “No,” to trifles. 

You can create an 

amazing future. 

People need 

positive, wise, and sincere 

people, so people will 

welcome you wherever you go. You can create successful networks 

and will win in life. 

Failures have a Negative Mindset 

If you act negatively, carelessly, stupidly, unfairly, lazily, inconsistently, 

or lack persistence: Most people will avoid you because 

they can’t depend on you. You will limit yourself. You can’t achieve 

anything and will have a painful life. 

Can you act like successful people? 

1) Intentionally act positively, wisely, and sincerely until it becomes 

a habit. 

2) Intentionally focus on your positive dreams and goals; they 

will motivate you to act positively, wisely, and sincerely. 

3) Practice The 5 Pillars of True Success, which will give you 

personal power to act like successful people. 

*This is an excerpt from the book The Five Pillars of True Success 

in the section on The Top 10 Successful Habits 

GRANDMASTER Y. K. KIM is the most successful martial arts business leader in the US, having written 

over 30 books on martial arts, business, leadership, and success. He has won numerous public service 

awards and is the founder of the leading martial arts marketing and management company in the US. 


Photograph (right) by AntonioGuillem

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STAFF DEVELOPMENT 

15 Gym Myth That School 

Owners Should Know (Part 2) 

by Grandmaster Zufi Ahmed 

Continued from previous issue. 

Remember, these are some of the ideas that your prospects and students have, so 

being aware can help you to educate them better and endear them to all that your 

school truly provides. 

Myth #6: Starvation Diets Are The Best 

Way To Lose Fat Following a starvation diet 

usually results in a long term gain in fat. In 

the beginning of the diet, some fat 

is lost, but as soon as the 

person goes back to their 

regular diet, most of the 

fat is gained back. In 

some cases, more fat is 

gained than lost following a starvation diet, as 

a result of a slowdown of the metabolism. Also, 

during a starvation diet, plenty of muscle is lost 

and energy is greatly decreased, making it quite 

difficult to train. 

Myth #7: All Calories Are Created Equal When 

following a bulking diet, most trainees consume 

any kind of food in high quantities, 

whether healthy or unhealthy, just so to 

pile up the calories and gain weight. 

They don’t realize that most unhealthy 

foods contain empty calories and 

have minimal nutritional value. Also, 

the large quantities of unhealthy 

food add mostly fat weight instead 

of muscle, and can lead to many 

problems, such as heart disease. 

Following a clean bulk is recommended, 

as the majority of the foods in the diet 

are healthy, leading to a minimal gain in 

fat and a maximum gain in lean muscle. 

Myth #8: Protein Should Make Up 

The Majority Of The Diet Protein should 

only make up 20-30% of a person’s diet, 

with carbs making up 50-60%, and fat 

making up 20-30%. Eating too much 

protein is not advised as it can cause dehydration and a gain in 

fat. That’s right, eating too much protein can cause a gain in fat, 

because the body can only take up so much protein, and converts 

the rest into fat. Eating Too Much Protein Is Not Advised. News 

Flash – Cheese Strings are not a good source of protein. 

Myth #9: All Carbs Are The Enemy Carbs are essential nutrients 

that provide the body with energy. Simple carbs such as corn 

syrup and table sugar are unhealthy. Complex carbs such as whole 

grain pasta and broccoli are very healthy and provide the body 

with plenty of energy. 

Myth #10: All Fats Are Bad Many trainees eliminate fat from 

their diets, because they think that all fats are bad. Fat is an essential 

nutrient that provides the body with energy. There are many 

different types of fat, including saturated, monounsaturated, and 

polyunsaturated. Monounsaturated and polyunsaturated should 

make up the majority of fat intake, as they are healthy. Saturated fat 

should be kept to a minimum, as high intakes are very unhealthy. 

GRANDMASTER ZULFI AHMED has amassed acclaim as a world-class competitor, martial 

arts educator, and is most notably founder and designer of the internationally renowned style, Bushi Ban. 

With over 45 years of martial arts experience and over 300 martial arts awards, his schools include ten 

locations across Texas. 


Photograph (center) by monticelllo

Join a Winning Team! 

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W Want to Help Make the World a Better Place 

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THE WAY OF THE SAMURAI 

The Best Block 

Is No Block At All!! (Part 1) 

by Shihan Dana Abbott 

The best block is no block at all!! With that said, it is well known and documented that 

if you try to block an incoming weapon’s strike with your bare extremity, such as a 

forearm, it will definitely result in pain and more likely injury. 

Side stepping the strike and letting it safely pass you by is far 

more advantageous to you. 

There is an unwritten rule, which is…..in bare handed combat 

with no weapon involved other than your own conditioned body 

you could effectively block or deflect the incoming strike. Even 

if you were to be struck with force that incoming strike could be 

blocked, slowed down or deflected preventing injury to the vital 

areas of your body i.e., your head. For example: a boxer’s jab to the 

head could render a knockout and thus win the match, but just a 

slight deflection of that incoming punch can change the dynamics 

of that punch, thus not producing a hit or point. 

For centuries when combatants practiced or trained in any of 

the fighting arts, the one with the most calloused skin, taut muscles 

and strong bones could easily take more punishment than a 

person who was not physically fit. That is why in many fighting arts, 

such as karate, the conditioning aspects of self-defense are very 

important for the overall demeanor of the fighter. 

Even the most conditioned bodies with years of 

rigid and brutal training producing rock hard shins, 

hands, and forearms which become 

oblivious to pain are still susceptible 

to harm. Thai boxing is a very good 

example of the theory. They condition 

themselves repeatedly by hitting 

their legs or forearms with a bat over and 

over and also punching cement walls thus 

creating strong impervious physical scar 

tissue needed for that particular area, 

culture or sport. 

The problem lies that no matter how conditioned the body is, 

a well placed strike with a weapon will undoubtedly best most 

any conditioned body part with the first blow and break down any 

remaining defensive techniques by the second or third. Foreign 

objects made from hard materials such as wood or metal, and 

particularly, one with a sharp edge could easily destroy anything 

in its path including a conditioned forearm. Imagine what the result 

would be if your forearm was pitted against a bladed or bludgeoning 

instrument? 

Events that promote, “no holds barred” or cage fighting showcase 

large and muscular competitors with well conditioned bodies. 

The ones who do not have these attributes are usually pummeled 

to the ground quickly and left in a heap of twitching pain within the 

first round. There are a few exceptions, one being when a smaller 

person in stature bests a larger person. This is only accomplished 

when that smaller person is able to move faster and has more 

agility thus avoiding the crushing blows. Even then they must wear 

down the opponent before their own blows can work effectively 

unless there is a weapon present. 

The old adage…”the bigger they are the harder they fall” is 

common knowledge in the myth David and Goliath. If David did 

not have a sling, which was a simple leather device, that holds a 

stone to be whirled and ejected, a different outcome would have 

been told throughout the ages. When a weapon is introduced into 

any situation it acts as an equalizer regardless of the size of the 

wielder. The weapon itself never backs down because it feels no 

pain and has no conscience but it can possess dangerous ferocity 

if necessary. With that said any person even with limited strength 

and physical ability can hold off many. 

SHIHAN DANA ABBOTT Is a 7th degree black belt in Kenjutsu, starting his 14-year education in Tokyo. He has 

published five books and designed a US Patent. Abbott has also conducted seminars in over 30 countries and obtained 

his black belt at the Hombu dojo in Yokohama. He currently offers online classes on LearntheSword.com, his unique 

swordsmanship academy. 

74 MARTIAL ARTS WORLD NEWS VOLUME 23 | ISSUE 5 Photograph (right) by Ridofranz

www.ExtraOrdinaryMarketing.com

MASTERING MODERN BJJ 

Strategies and Mindset: Where to 

Start and How to Play the Game! 

by Master Carlos Machado 

Jiu-Jitsu requires smarts, patience, resilience and anticipation. 

It is not uncommon that instincts get in the way of strategic 

thinking and improvisation. Little experience and absence of 

solid muscle memory prevents novices from flowing, connecting 

the dots in between distinct techniques, in a way that the 

sum of its parts can create a powerful whole. 

A wholesome game requires patience and consistency. An 

early attempt with little opposition is gradually tested against increasing 

levels of difficulty, which leads to the first strategy, the 

building of thresholds. A single move is forged into a powerful 

technique by adding more opposition and imaginable scenarios 

of deliberate sabotage against that same move. The chess 

game is born out of it. Once the threshold is set high enough, 

the second strategy will then come into play, the possible 

apocalypse scenarios, in which the mind is occupied with all the 

variables that can make a move go wrong, like reactions, luck, 

wit, and everything else in between. 

Reinforcing the muscle memory with gradual resistance 

and unexpected scenarios brings about another strategy, 

the forward and backward flow, in which a student 

accumulates a certain number of skills, which can 

be played orderly from tech 1 to tech 2 to tech 3, 

and switched back from tech 3 to tech 2 and so on. 

A failed sweep attempt can turn into a successful 

choke, a failed choke attempt can become a successful 

sweep combination. Moves connect quite 

well in a back and forth fashion. 

The whole purpose is to create confusion 

with predictability. Almost like 

causing a glitch on someone else’s 

expectations of what the next move 

might be. Which leads into the next 

jiu-jitsu strategy, which is the ability 

to combine basic moves into a 

disorderly flow to avoid detection. 

Anyone who can perform three techniques in succession have 

the basic elements to multiply their application when mixing 

them up. 

In the scheme of flows, submission holds when combined in 

a group of three to four moves give birth to the “Blitz” strategy”. 

Once a student is savvy enough to combine skills, it is then 

time to increase the firepower. A concerted effort of submission 

attempts made in succession will dismantle most defensive 

games, since each subsequent move inches closer and closer 

to the target of accomplishing the tap. 

On the opposite side of the spectrum between attacking 

and defending, students will acquire tremendous resilience 

and grit when using the “worst start case scenario strategies”, 

in which he/she can pick an average of four worst positions to 

start from. That dictates how the training will unfold. A student 

might choose to start from the bottom, with someone on a side 

control across their body, with the only intent to smash and put 

pressure on his/her lungs. In those situations, what matters the 

most is learning how to preserve one’s ability to deal with pressure 

against their lungs. Many novices attest to the fact they 

feel claustrophobic on occasion. Learning how to train without 

drowning is one of the most critical survival skills in jiu-jitsu. In 

those moments, if stuck really badly, one should make the goal 

smaller, more about how long to last when there is not much 

oxygen to go around with. 

Simply put, a strategic approach, like building thresholds, 

only sharpens a technique, while learning how to connect 

them on a back and forth flow multiplies and magnifies their 

reach. Then, as enough firepower accumulates with more 

attacking scenarios, place them together and sequenced in 

succession, like a Blitz. Finally, understand that there are no 

heroes when fatigue kicks in, and dealing with pressure is 

the quickest way to find resilience. Make those part of your 

jiu-jitsu game, and become the pain in the neck of all your 

teammates! 

MASTER CARLOS MACHADO is one of the pioneers of Brazilian Jiu Jitsu in the United States of America. 

Currently a Coral Belt, and promoted to Black Belt by Carlos Gracie Junior, Carlos Machado came to the USA in the early 

1990’s with his brothers where they formed the RCJ Machado Jiu Jitsu Association, one of the strongest & growing BJJ 

organizations in the world today. 


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NEXT LEVEL STRATEGY 

Code Word – Safety: 

The Link to Family Protection 

by Shihan Allie Alberigo 

The 21st century has brought about many changes. Technological advances beyond 

our forefathers imagination. Things we would only read in a science fiction novel or 

see in movies are now reality. 

As the world we live in grows technologically 

we have things that we have to contend with 

that have made our way of life different than 

it may have been 10 years ago. Remember 

as children running in the woods, digging 

holes, building tree forts, playing army with 

your friends, pretending you were Grizzly 

Adams, wearing a coon skin cap, playing 

baseball or sports in the streets for hours at a 

time. Hearing your mother call you in after an 

exhausting day so that you could 

eat a home cooked meal. The 

simple fact is we don’t live that 

way anymore, we need to 

protect ourselves, our 

children and the family 

as a unit. We fear 

for our lives and our 

children’s lives so 

we have to be careful 

and watch over 

them every second 

of the day. 

One thing that I constantly 

teach my students and my 

parents is Code Word – Protection. 

You may be saying this sounds 

like something out of a James 

Bond movie but it is something 

far more simple. Understanding 

that predators of children are usually more intelligent adults and 

are far more advanced that any child at manipulating someone or 

devising plans to lure a child into a position that they may not want 

to be in. We need to eliminate to the best of our ability the chances 

of a child making this kind of mistake. We need to develop fail-safe 

systems that our children can follow and utilize to keep them out of 

harm’s way. This is where a simple code word fits in. 

Let’s say your child is walking back from the neighbor’s house. 

A car pulls up. The person in the car says “kid, hurry up and get 

in, your mom has been hit by a car and we have to go see her, 

or you dog has been hit by a car, we have to go see him or even 

your mom is sick we had to rush her to the hospital she told me to 

come and get you.” The child would respond from a distance “oh 

yeah what is the password.” At this point you would have already 

worked out a password. The password could be for example 

“Harry Potter.” The man in the car says she didn’t give me one, she 

is sick. So the child runs away to get to the designated safety area. 

Code word safety enables the child to realize the situation and 

move on to another location. It also enables the child to have a 

heads up and run away. The situation may be true but the very fact 

is the child will return home or to a neighbor’s home and then call 

for help. Code word protection should also be used for opening 

doors to the home. These scenarios, the escape routes, the alternate 

safety areas and the power and strength it takes to tell an adult 

the word “No” should be practiced and walked through regularly. 

I have been teaching martial arts for over 25 years and have 33 

years of experience in the protection field. Code words are a good 

foundation that many people are simply not aware of. A simple 

thing like this could save you and your family a whole world of pain 

and suffering. 

SHIHAN ALLIE ALBERIGO is a 7th degree black belt, the founder of the L.I. Ninjutsu 

Centers, one of the largest Ninjutsu schools on the planet, the author of 4 books, and an entrepreneur 

with one of the first online coaching companies. 


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THE MILLIONAIRE SMARTS COACH 

Free Yourself From 

Too Much Stuff (Part 5) 

By Lee Milteer 

Mental De-Cluttering Feels Good 

This is the fifth and final part in our Free Yourself from Too Much 

Stuff Series. 

We’ve been focusing on freeing ourselves from material “stuff,” 

but keep in mind that it would also behoove you to do some mental 

clean-up. 

Mental de-cluttering and emotional de-cluttering are extremely 

important. If not done, they can lead to self-imposed blockages, 

resistance, massive frustration, and stress. Holding on to grudges, 

anger, or bitterness blocks you from receiving and causes you to 

be frustrated, discouraged, unmotivated, and depressed. 

How do you de-clutter in this way? Well, start by recognizing 

the predominant thoughts running through your mind and then the 

subsequent feelings you have as a result. Put into words your general 

opinion and belief about your life and your ability to co-create it. How 

do you view manifestation, your friends, your family, money, etc.? 

Go through each area of your life. Make a list of all the beliefs 

and feelings you have that pertain to each one. Let it all flow. Don’t 

hold back. The more honest and candid you are with yourself, the 

better. No one needs to see your list; it’s between you and you. 

Homework Assignment: 

Pick a different area in your home or office and 

give yourself permission to go on the “Stuff Diet.” 

If there are clothes in your closet that you have 

not worn in the last 24 months – get rid of them! 

If there are clothes you don’t like and don’t 

give you a good feeling when you wear them – 

out they go! 

If there are clothes that need repair, 

have them repaired. Your one exception: 

you can keep your wedding 

dress or tuxedo! 

Don’t forget to clean out your attic 

and garage; inevitably there are 

things you’re keeping that would cost more to repair than replace 

– throw them out or give them away. Get rid of old furniture, toys, 

office files, magazines, and newspapers. 

Clear out the junk that robs you of your energy and time whenever 

you see or think about it. 

De-clutter your life from the tangibles and intangibles that 

are no longer adding to your well-being. New substances, new 

relationships, and new opportunities do not flow easily into a cluttered 

environment. 

Another important homework assignment: allow yourself to 

gently move away from acquaintances and friends who are no 

longer really friends. Just because you were close and had a lot 

in common at one time does not mean that you’re destined to be 

friends forever. Give yourself permission to really see and let go of 

relationships that have grown in different directions. Free yourself 

up for opportunities to meet and spend time with people that you 

would really enjoy or learn from. 

POINT TO CONSIDER: 

Most of us don’t remember “stuff” but we do remember experiences. 

Why not start creating your life with memories instead of 

things that have to be insured, cleaned, or repaired? You will gain a 

sense of clarity by releasing what is no longer needed or wanted. 

You will allow your life to be more organized and less stressed. Apply 

this concept of the“STUFF DIET” to every area of your life and 

watch the clarity unfold for you. 

Remember less is more and clutter-free feels good. 

I hope you have enjoyed Freeing Yourself from Too Much 

Stuff! If you want people to get on board with you, be sure to Catch 

them doing things Right! Have Fun in the process and remind 

yourself that the efforts you invest today to be free of all your unneeded 

material and mental things will free you to have the time 

and energy to actually enjoy your life. 

Your new motto: If It Doesn’t Serve a Purpose, Have Meaning, 

or Monetary Value—OUT IT MUST GO! 

MS. LEE MILTEER is an Intuitive Business Coach, award-winning professional speaker, and TV 

personality who has counseled and trained over a million people throughout her career. Lee is Stephen Oliver’s 

Martial Arts Wealth Mastery’s Millionaire Smarts Coach and is also a best-selling author of educational resources. 

Visit www.milteer.com 


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BUDO PHILOSOPHY 

Ideology or Biology? (Part 1) 

by Shidoshi Alfredo Tucci 

Contrary to what we think, the rational mind has very little power in the global 

human computation. Of course, reason defends itself with good reasoning about its 

importance, but the truth is that the prefrontal cortex is not such a big deal, especially 

for many gentlemen to whom the head serves only to wear a hat or sport a pigtail. 

I will not deny here what is obvious, that is, all those achievements 

that reason has brought us as a species. However, most of 

them were the result of personal conquests, successes of single 

individuals whose abilities and natures far exceeded the average. 

The rest of us came in later to take advantage and exploit their 

discoveries, inventions or accomplishments; the greed of some, 

the vanity or the craving for power, took great care 

of exploiting their possibilities and applications, 

but the creative act, the discovery, are always 

the heritage of a few, by definition, abnormal 

people. 

Exceptionality doesn’t make a rule, but we 

like to think we’re all very rational and as smart 

as Einstein. 

The fact is that, in our daily life, the logical 

mind occupies just a tiny space in our decisions. 

We are much more emotional and visceral than 

logical, so, as Mexicans would say, “Don’t 

become compadres!” And speaking 

of Mexicans ... I heard the other day 

a Mexican telling a great joke, of 

course, politically incorrect at all. 

The witticism comes to perfectly exemplify 

the dissociation between 

reason and biology. 

It says so ... (read with a slow 

and Mexican accent): 

A good friend of mine, who 

had three girlfriends, decided 

to take a test to discuss which 

one he should marry, so he 

gave $5,000 to each one 

and told them to spend 

that money the way they 

wanted. 

The first girlfriend went 

shopping and bought all 

kinds of dresses, lingerie 

and shoes, and when she 

came back she said: “Look, 

sweetheart, how many 

beautiful things I bought 

with your money just to 

please you more.” 

The second one went 

shopping and bought lots 

of gifts for him, and came back and she said: “Look, my darling, 

what beautiful things I bought you to make you happy.” 

The third girl took the money and invested it, multiplying it by 

three, then she came before him and said: “Look, honey, I took your 

money and invested it well, and now I bring you all this money back 

so that you can do with it what you consider.” 

My friend thought intensely about the test and its results, and 

after meditating thoroughly on what would be the best decision, he 

finally made up his mind and chose... The one with the biggest ass! 

Since most of the readers that follow me belong to the masculine 

gender, it might be difficult for those of ME TOO to take in the 

jest, and probably they will seek to excommunicate me; after all, 

the Arts of Mars are from Mars (a guy who was paradoxically born 

without any intervention of any masculine principle!), they are not 

from Minerva, from Diana the Huntress or from Hera (the mom of 

the aforementioned). 

SHIDOSHI ALFREDO TUCCI is the CEO and General Manager of the Budo International Publishing 

Company, a leading publisher in the martial arts with over 35 years in the industry. He is also author of several 

books: The Immaterial Dimension, The Way of the Warrior, and The Spirit. He currently lives in Valencia, Spain. 


Photograph (right) by Inside Creative House

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MASTER THE BASICS 

How to Get the Most out of Your 

Next Belt Test 

by Master Tina Bane 

Belt testing is one of the hallmarks of the martial arts that sets it apart from other exercise 

and activity programs. It is an important key to student retention and a fundamental 

means of teaching some of our most effective life lessons. However, it is also one of the 

most effective tools we have to promote our schools and help them grow. 

Do you know how to get at least 5 new students per month from 

belt tests? It’s fairly easy, if you know how: 

1. Test every month. Each student will only be qualified to 

test every three or four months, but by holding a test every month 

you decrease the number of students testing, making it easier to 

manage for the staff and more personal for the students. Plus, you 

average your income much better. 

2. Gather a crowd. Each student must bring at least 

five friends or family members to witness their test. 

These witnesses help the student to learn to perform 

well under (emotional) pressure and provide a 

market of potential new students. 

3. Keep a dual focus. Whatever you say during 

testing, and whatever you ask the students to 

do, have the audience in mind. Take a few 

extra moments to explain to the audience 

what they are seeing – what the 

students are doing, and why they are 

doing it. 

4. Emphasize the benefits 

of martial arts training. Having 

students stand up and 

recite some of the improvements 

they have made due 

to the martial arts not only 

serves to increase retention by 

reminding them of the value of your 

classes, it also serves to encourage the 

audience members to enroll when they 

hear the great results their own friends and family members have 

achieved. 

5. Give a Trial Lesson. Every belt test should contain an exhibition, 

and part of that exhibition should be an audience participation 

segment of competitions and a quick, mini-class. 

6. Make a special offer. Everyone who attends the test should 

receive at least a FREE Week of classes. 

When you have a large crowd, can impress upon them the value 

of training at your school as evidenced by student testimonials, give 

them a chance to feel the fun of training, and then make them an 

offer they can’t refuse, you will easily get at least five new students 

per test. 

For more details on how to do any of these six steps, call an 

AMS Marketing Expert at 1-800-275-1600. 

MASTER TINA BANE is a 6th degree master instructor and owner of a Top Ten martial arts school 

with successful after school and summer camp programs. 


Photograph (right) by Miljan Živković

Lee Milteer is an Internationally known and celebrated 

Entrepreneur, Visionary, Best Selling Author, Award winning 

Professional Speaker, TV Personality, and Intuitive Business Mentor. 

Lee provides business and success advice and resources to nearly 

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INSTRUCTIONAL EXCELLENCE 

The Value of Demo Teams 

by Grandmaster Tim McCarthy 

Here’s a fun fact to upset your day: In the average classroom, only about one-third of the 

students will be able to learn at the rate the teacher is teaching. 

That’s because about one-third will not be able to learn that quickly 

(because of their own learning style and ability), and that leaves 

about one-third who are getting bored because the pace is too slow. 

Now I don’t know you, your students, or your teaching style, but I’m 

just pointing out the bell curve of learning ability in the human race. 

People learn at different speeds and through different 

modalities (visual, auditory, and kinesthetic) – that’s not your 

fault, it’s just the way our minds work. The question to you, as a 

teacher, is what do you do about it? 

First, you try to teach your classes in all three learning modalities: 

You SHOW the technique for the visual learners (and let them 

see themselves in the mirrors), EXPLAIN the technique with words 

for the auditory learners, and you let the students FEEL 

the technique through practice for the kinesthetic 

learners. For some you may actually have to guide 

their hands or feet into the right position so that 

they feel the correct motion before they can get 

it right. Fortunately, most martial arts classes are 

designed this way to help our students. 

The second thing you might do is provide 

guided practice with thoughtful partnering. Try to 

pair up students for practice who can help each 

other. For example, if you have a quick learner 

who has a caring personality, you can pair 

that person up with a slow learner. The 

quick learner practices leadership and 

teaching skills while the slow learner 

gets individual attention to learn the 

technique. However, if you have two 

quick learners who are not-so-caring, 

pair them up together so they 

can move at a quicker pace and 

push each other to higher levels 

of achievement. On the other 

hand, if you have two aggressive 

personalities who like to feel the power of the technique, pair 

them up and let them beat the heck out of each other. 

The third thing you can do, and the actual topic of this column, is to 

form a Demo Team or Exhibition Team for the quick learners and high 

achievers. As I believe I have said in this column before, I am a strong 

believer of teaching to the maximum and testing to the minimum. Your 

belt test should contain the minimum requirements to advance to the 

next rank, so that all of your students (including the slow learners) can 

pass the test. I don’t consider this “watering down” the curriculum, 

because I want to offer higher and higher levels of skill to those who 

have the ability and desire to develop it. I don’t see rank requirements 

as the place for that development… I prefer the Demo Team. 

I would invite the most skilled and quick learning students to Demo 

Team Class, where I would teach the higher levels of skills. I understand 

that some schools offer membership on the Demo Team as an “upsell,” 

and I accept that a higher level of instruction might require a higher level 

of financial commitment, but I am not offering the Demo Team as a business 

model, rather as an instructional model to give the most able and 

committed students an organized opportunity for advanced training. 

The Demo Team Class would be presented as a much higher 

level than your regular classes, as only the top one-third (or even 

one-tenth) of your students would be attending. You could teach advanced 

skills and at a quicker pace, and expect that your students will 

be practicing at home to develop those skills. You would also teach 

presentation skills on what makes not only an exciting demo, but what 

makes an effective demo – one that causes the audience to want to 

enroll in classes. Of course, you would have to find some opportunities 

to put on Exhibitions to the public, to give your team a goal and an 

opportunity to get immediate audience feedback for their show. Ideally 

the experience they gain will make each show better than the last. 

The Demo Team is also a training ground for your future 

instructors. You can identify those with the highest skill levels, 

the most commitment, and the best leadership abilities. If you 

don’t already have one, I strongly suggest you form a Demo 

Team to develop your students to the highest level. 

GRANDMASTER TIM MCCARTHY is a 9th degree black belt and is a martial arts educator 

with a master’s degree in education. He has been instrumental in developing two industry-changing 

programs, plus has directed and been featured in hundreds of martial arts videos and webinars. 


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BUSINESS BUZZ 

How to Plan for Success (Part 1) 

by Grandmaster Lawrence Arthur 

Success isn’t something that just happens. It’s something that you make happen by 

carefully planning what you are going to do each and every day. Your daily goals start 

with a monthly plan of action that every staff member has a part in creating and is 

therefore keenly aware of, signs off on it, and takes responsibility for part of it. 

Since new enrollments are the lifeblood of any school, we start 

our plan with a projection of how many new enrollments we need 

this month. For the sake of easy numbers, let’s say it’s ten new 

memberships. The next number should be how many introductory 

lessons you will need to teach to enroll ten, based on your average 

closing ratio over the past two or three months. 

Let’s say your closing ratio is 50% so you need to give 20 introductory 

lessons (or one per day) to enroll ten members. To give 20 

intros, how many appointments do you need based on your 

show ratio? 

Again, let’s say it’s 50%; so, you need 40 appointments 

to give 20 intros and enroll ten members. 

Goals need to be broken down into smaller, 

shorter-term goals so you know if you are on track 

to hitting your end of the month goals. Break down 

your monthly goals into ten-day goals. Where do 

you want to be on the 10th, 20th, and 30th for appointments, 

intros, and enrollments? 

Marketing is the key to getting the number of 

appointments necessary to hit your 

goals. There are lots of different 

ways of getting those appointments 

and you need to identify 

which ones you are going to use 

this month. Start with internal 

marketing, which could include 

events that your staff 

put on such as birthday 

parties, camps, seminars, 

buddy days, special parties, or movie nights, referral programs, or 

a ton of other ideas that would encourage your students to bring 

their friends. Try to have at least three or four internal marketing 

events per month. External marketing also must be planned, 

and could include Facebook offers, website offers, or community 

events such as food drives, Breast Cancer Awareness, Wounded 

Warriors, or blood drives that you participate in or set up and offer 

a free trial program. Check with your local community calendar, 

Parks and Recreation department, and other groups such as 

churches to see what you can be involved in. Don’t give up just 

because someone said they’d need to get back with you about it. 

Be willing to let your persistence overcome their resistance. Follow 

up on potential events until you get a firm no. 

Enrolling students in your Leadership or Black Belt Club should 

be 50% of your new students within the first month of training. Be 

sure to let new students know that they will be evaluated after a 

couple of weeks to see if it makes sense for them to set their goal 

to become a Black Belt. Put all new students’ names on your list 

of potential upgrades and start your process of encouraging them 

with post cards and phone calls, and sponsoring them to participate 

in your Black Belt Club-only seminars and events so they can 

experience what it’s like to be part of the club. After two or three 

weeks of basic classes, set an appointment with the student and 

parents to go over a progress check and show them what it takes 

to make the commitment to become a black belt. Tell them they 

have what it takes and ask them to make the commitment and 

enroll. The upgrade price should be an enrollment fee of $300 to 

$500, and $50 to $100 additional per month with an optional paidin-full 

price of 20% off. 

GRANDMASTER LAWRENCE ARTHUR has been a martial artist, specializing 

in Karate, Kung Fu, Kenpo, Shotokan, and Goju Ryu, since 1968. He owns 40 Super Kick Karate 

locations and is founder of the American Freestyle Karate Association (AFKA). A world champion 

and hall of famer, Lawrence also runs the Black Belt Success Systems consulting firm, which trains 

martial arts instructors on proper business practices and is used by schools all over the country. 


Photograph by marchmeena29

MARTIAL ARTS PHILOSOPHY 

Garett and Mr. Harrison’s 

Wisdom – Stop, Maim, Disable, 

Destroy (Part 1) 

By Sensei Gary Lee 

At the first Living Legends and the introduction of the National Sport Karate Museum 

everybody was there, it was incredible. 

Having Allen Steen and the incredible group of iconic Karate 

men and women that helped build this incredible sport there was 

overwhelming. Without a doubt, Garett’s black belt test and the 

introduction of the Sport Karate Museum, I was ready. 

I put Garett by himself in front of these guys, a lot of pressure. 

I wanted pure pressure and honestly I did not expect him 

pass because I was going to make it hard, requiring exact fundamentals, 

but hard for a child. I told him, I still 

would not sign his diploma until he turned 

at least 16 years of age, this was you 

showing what you knew and you were 

ready for black belt competition and 

these icons were asked to witness it. 

What blew me away was they all 

signed his certificate and certified 

him as a black belt and not as a Junior 

Black Belt. Mr. Minshew suggested that 

Garett Test for his black belt because 

he was destroying his brown 

belt opponents at the 

time. I really didn’t 

want to do it, however 

he was my 

instructor too. 

The test 

was going 

great 

except 

Mr. Harrison wasn’t 

there yet. I called my 

wife and she had him 

and they were stuck in 

Houston traffic. I was 

drawing out the exam 

as much as I could 

because I wanted him 

there to witness Garett’s 

test. Mr. Harrison 

had done so much for 

him and had been such 

a big influence, I just 

felt he needed to be 

there. 

I had Garett in the 

Bull in the Ring, a 

Kenpo self-defense 

exercise and had him 

surrounded with 12 to 16 year old black belts. It was headed 

by some serious young kids that would do what needed to be 

done in front of this group of icons and legends. Garett knew 

these men and women watching him were special, but didn’t 

realize till later in his life how special. 

I have to mention a few, I still get excited in my mind when 

I remember being in the same room with these heroes. Linda 

Denley, Ed Daniel, Fred “Whirlwind” Wren, Skipper Mullins, 

James Toney, Ralph Jaschke, George Minshew, Zulfi Ahmed, 

Daryl K. Stewart, and Garett’s Principal from his school. 

SENSEI GARY LEE, the American Samurai, is a 9th Dan black belt, a USA Karate 

Federation gold medalist, winner of five Super Grand National Titles, a featured actor in 

the movie Sidekicks, and is the founder of the National Sport Karate Museum. 


MANAGEMENT EXCELLENCE 

Preparing Staff for Success (Part 2) 

by Grandmaster Kirk Pelt 

Once again, the most common question that I get whenever anyone asks me about 

summer camp is related to staffing. To repeat, hey ask, “How do you staff your 

camp?” The key for this question goes back to the planning and original preparation 

for summer camp. So we continue with some of the thinking that must go into the 

planning and preparation for a great staff. 

So far we have covered the importance of having enough staff. 

In relation to having enough staff we previously discussed where 

to get those staff members, whether it be through hiring or utilizing 

volunteers among the youth in your school required to 

get volunteer hours by their high schools. 

The next piece of the staff puzzle is to set goals 

with them for summer camp. You have to have summer 

camp goals for them which are your outcomes 

and expectations. In order to meet the goals and 

expectations you have to train them. You have 

to train the entire staff, including your volunteers, 

how to operate summer camp completely. 

This means what should happen and how you 

operate summer camp? When the children are 

there or when you’re taking them on a field trip, 

how do you operate summer camp? I’m 

talking every step along the way. What 

is the expectation? Training them in 

this regard is important because 

we all know, if you know how to 

do something well, you like to do 

it. If you don’t know how to do it 

well, you don’t want to do it. So 

you have to make sure they’re 

very well trained including 

the volunteers. That way 

everybody is on the same 

page with all the same 

expectations. 

Another part of staffing for a great summer camp is rewarding 

them. You must do something to show them your appreciation. So 

you have to plan and prepare on how you are going to reward your 

volunteer team. We take a Saturday and we do some really fun 

stuff. And of course the school needs to pay for the event. One year 

we did paintball and another year we did a lake pontoon boat thing. 

Our regular staff participates in the previously mentioned rewards 

designed primarily for volunteers, but for the regular staff we 

of course set monetary goals for them. They should make more income 

for the amount of work they put in during summer camp. We 

made more income, so we share that success and treat our staff. 

In my opinion, the staff is more important than the students 

in your school. Your students are important, but your staff is first 

because your staff sees all the students and their attitude towards 

them makes all the difference in the world. 

GRANDMASTER KIRK PELT is an 8th degree black belt and is the President of a multi-million 

dollar, multi-school organization, has a 30-year track record of success, and is currently on the leading 

edge of martial arts curriculum and business innovation. 


Photograph (right) by JackF

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THE WARRIOR WAY 

Motivation: 

Towards or Away From? (Part 2) 

by Grandmaster Bill Clark 

Once again, I repeat a thought from the previous article: In the end, you need goals 

and the motivation to reach them. Get to know yourself so you can use the right 

motivations and not be influenced by the wrong ones. 

Believe it or not, some people are unmotivated and put off or 

intimidated by the thought of success, money, or winning. That 

doesn’t mean it’s bad or they don’t want it, they usually do. The 

problem is usually that they’re focused on the wrong ‘things’ that 

are not motivators for them. 

For example, you may have strong prejudices against money 

and wealth, but if your true, underlying motivation is contribution, 

you might find yourself working for a large, successful nonprofit 

foundation that raises millions of dollars to help those in pain and 

suffering… and rewards you well for your selfless, tireless 

work. Remember, it’s not about the money. 

And if you are a Towards person, you may 

be terribly affected by the seemingly negative 

thoughts of failure, looking stupid, getting bucked 

off… so you have to work hard to keep those out 

of your mind and personal space, especially if you 

are easily influenced. 

I FIERCELY protect my mind and 

spirit. I do not engage in negative 

or destructive conversations – 

in person or on the internet! 

And I surround myself with 

people I admire because 

that continues to fuel my 

motivation… I don’t need 

a lot of compliments, but 

I crave inspiration. 

As a teacher I only 

work with students who 

are passionate about learning and self improvement, who try their 

guts out, because to work with the opposite drains my energy. I 

have a world to change for karate and the people who love it, I 

shun anything that drains me or affects my motivation! 

At its essence, motivation is how you choose to spend your 

time – your energy credits. This is such a great way to think of 

it – as energy and how you use what’s available to you. Have you 

noticed that when you are low in energy, it’s hard to be motivated. 

Have you also noticed that you’re also low in energy when you’re 

not motivated enough? 

One last question will aid you in keeping motivation high, 

whether you are a Towards or an Away From person – What did 

you do today to bring you ONE STEP CLOSER to your goal? 

GRANDMASTER BILL CLARK is a 9th degree black belt and a former PKA Fighter of 

the Year. He is widely considered one of the top experts in martial arts business with over 50 years 

of leadership and innovation, having been inducted into almost every Hall of Fame in the industry. He 

is one of the largest multi-school owners in the world. 


Photograph (right) by airdone

TACTICAL SELF-DEFENSE 

Executive Protection: The New 

Profession For Martial Artists (Part 1) 

By Tom Patire 

As the world keeps changing, security has and will become a major part of big 

business. Personal protection is looked upon more as a necessity not only in the 

corporate eye but in the private sector as well. 

The bodyguard once thought of as only being with the elite or 

the famous celebrity has become the norm in today’s corporate 

world. Many martial artists trying to enter this field do not know 

how complex it really is and have no idea about all the versatile 

training that is required to be a legitimate professional 

bodyguard. 

In order to enter this field you have to realize 

what is involved in the field of bodyguard or what 

today’s security conscious world terms “Executive 

Protection”. Untrained people think that as 

a security person you must protect the client 

from outside sources alone. This is not true. The 

spectrum of total protection deals with protecting 

your client from intentional injuries (assignation, 

kidnaping), unintentional injuries (slipping on ice 

falling down 

Hollywood paints a picture 

of this profession as glamorous 

and luxurious which could not 

be further from the truth. You 

must be prepared for long 

hours and sometimes very 

boring work especially at 

meetings where you are 

stationed outside the 

door providing ongoing 

screening for those who 

enter and exit the meeting 

room. You discipline 

yourself to wait your whole 

life in order to react to a situation that goes down in a couple of 

seconds. If you should react wrong or not be paying attention, the 

end result could be loss of life to both you and your client. So being 

in top shape is a must and also knowing the law as it pertains 

to doing this type of work. Because the law doesn’t give favoritism 

to this kind of profession so the wrong use of force can end you up 

in jail and cause a civil lawsuit to both you and your client. 

Under the guidelines of the law, the force that is allowed in the 

public law enforcement sector is much different than the force 

allowed in the private security sector. Keep in mind that what I am 

outlining for you is general knowledge of the law, and all the laws 

are subject to change and variation. Each state has different laws, 

but many of them have basic similarities as they pertain to the use 

of force. All laws, once in a courtroom, are subject to some type of 

interpretation by the courts, and each is fact sensitive. This is why 

it’s very important to know the laws and stay within their guidelines, 

whichever sector you’re involved with. 

Continued Next Issue 

GRANDMASTER TOM PATIRE, is known as “America’s Leading Personal Safety Expert” and has appeared 

on Good Morning America, The CBS Morning Show, The Colbert Report, Montel, plus in mainstream publications such as 

Family Circle, Redbook, Fortune Magazine, and The Wall Street Journal. He has written several books and has personal 

safety programs that can be incorporated into your martial arts school, available at TomPatire.com. 

102 MARTIAL ARTS WORLD NEWS VOLUME 23 | ISSUE 5 Photograph (right) by AndreyPopov

FREE 

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Tools & Tactics 

Use the Basic Tenets 

of Self-Defense 

by Ms. Chris Lee 

One of the most basic tenets of self-defense is to use your strong points and cover 

your weak points. If you want to survive, you don’t attack his fist with your face… 

You attack with your fist while covering your face. 

Your business should follow the same model: use your strong 

points, and cover your weak points. 

What are your strong points? If you have a professional martial 

arts school, you are probably a great teacher. Your students love 

your classes. They respect you and cherish the time you spend 

with them. You should spend most of your time teaching and 

mentoring, to keep your student retention high and encourage 

word-of-mouth advertising. 

If you love the martial arts, chances are also good that you also 

love to tell people about the benefits of martial arts training. That 

makes you a great promoter. The more people you can 

talk to, the more people you can convince to take 

your classes, and the more students you will have. 

You should also spend a large part of your time 

promoting, to recruit more students and help 

your school grow. 

What are your weak points? I know I don’t 

know you, but again I’m going to guess that 

you didn’t become a banker or an accountant 

because you enjoy teaching more than 

business. For most martial arts instructors, 

collecting money from students is not a 

strong point. My experience with talking 

to martial arts masters all across the 

country is that they love teaching the 

martial arts and hate asking for money. 

In fact, most masters love their 

students, so if the student comes with 

a financial problem, the master’s first 

inclination is to say, “Don’t worry about 

the money. Just keep training, and 

pay me when you can.” That response 

sounds noble, but in trying economic times, where lots of students 

are having financial problems, it is a recipe for disaster. If you are 

nice to enough students, you will eventually have to close your 

school, and punish all your students – even those who paid faithfully. 

What can you do? Be professional. Hire other professionals to 

cover your weak points. If you are not an expert in tax law, pay 

someone like H & R Block to help you prepare your tax return. If 

you are not a good bill collector (or even if you are good, but don’t 

like to do it), hire AMS to handle your tuition. 

Our professionals are equipped with the latest technology and 

trained in the latest techniques to collect the most money for you. 

They are professionals, and good at what they do. They have been 

trained to remind your students of why they are training in the martial 

arts, and encourage them to continue training. At the same time, 

they are firm but fair in asking them to live up to their commitments. 

They will collect more money than either you or your staff could, 

while freeing you to do what you do best… and enjoy the most. 

In order to defend your business during these challenging 

economic times, use your strong points to grow your business and 

cover your weak points by hiring professionals like AMS to support 

you in your weak areas. It’s just basic self-defense. 

MS. CHRIS LEE is a martial arts business development consultant with a background in online and 

social media marketing. 


Photograph by Antonio_Diaz

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Martial Arts World News Magazine - Volume 23 | Issue 5

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