Martial Arts World News Magazine - Volume 23 | Issue 5

The #1 Business Resource for the Martial Arts Industry

The #1 Business Resource for the Martial Arts Industry


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<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com VOLUME <strong>23</strong> | ISSUE 5<br />

The #1 Business Resource for the <strong>Martial</strong> <strong>Arts</strong> Industry<br />

Musk vs. Zuckerberg:<br />

Will the Cage Fight<br />

Actually Happen?<br />



Special Who’s Who in the<br />

<strong>Martial</strong> <strong>Arts</strong> Tribute to<br />

Cynthia Rothrock<br />

<strong>Martial</strong> <strong>Arts</strong> Visionary;<br />

Named Honorary Dean of<br />

Shinhan University<br />

Teenage Mutant Ninja<br />

Turtles are Back with<br />

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16 Epic Showdown in the Works:<br />

Will Musk and Zuckerberg Cage<br />

Fight Actually Happen?<br />

28 GTMA 20<strong>23</strong> Global Celebration:<br />

Uniting Hearts and Skills in<br />

<strong>Martial</strong> <strong>Arts</strong><br />

36 Grandmaster Sang Lee:<br />

A <strong>Martial</strong> <strong>Arts</strong> Odyssey<br />

103 FREE Tool of the Month<br />


14 Industry Insights<br />

15 Birthdays<br />

18 Industry Innovations<br />

22 Social 411<br />

54 School Profiles<br />

65 Classified Ads<br />

99 Advertiser Index<br />


59 Tell Us Your Story<br />

78 Feature Your School,<br />

Organization, Accomplishment,<br />

or Event<br />


6 Editorial<br />

After a Record-Breaking Summer, What’s Next?<br />

Master Toby Milroy<br />

8 <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> Faculty<br />

12 Extraordinary Marketing<br />

Everything is Negotiable (Part 2)<br />

Grandmaster Stephen Oliver<br />

58 Teamwork<br />

Green Side Up<br />

Hanshi Dave Kovar<br />

60 Mind Mastery<br />

Public Speaking for <strong>Martial</strong> Artists (Part 2)<br />

Grandmaster Jessie Bowen<br />

62 Growth Hacks<br />

Ignite Your <strong>Martial</strong> <strong>Arts</strong> School’s Success This Fall<br />

with 7 Creative Marketing Strategies!<br />

Mr. Sean Lee<br />

64 Ninja Business Tactics<br />

Remember the Brightness<br />

An-Shu Stephen Hayes<br />

66 After School Excellence<br />

One EASY Step That Changed A <strong>Martial</strong> <strong>Arts</strong> School<br />

Owner’s Life<br />

Grandmaster Mike Bugg<br />

68 Pillars of Success<br />

Act Like Successful People!<br />

Grandmaster Y. K. Kim<br />

72 Staff Development<br />

15 Gym Myth That School Owners Should Know (Part 2)<br />

Master Zulfi Ahmed<br />

74 The Way of the Samurai<br />

The Best Block Is No Block At All!! (Part 1)<br />

Shihan Dana Abbott<br />

76 Mastering Modern BJJ<br />

Strategies and Mindset: Where to Start and How to<br />

Play the Game!<br />

Master Carlos Machado<br />

4 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5

STAFF<br />

80 Next Level Strategy<br />

Code Word – Safety: The Link to Family Protection<br />

Shihan Allie Alberigo<br />

84 The Millionaire Smarts Coach<br />

Free Yourself From Too Much Stuff (Part 5)<br />

Ms. Lee Milteer<br />

88 Budo Philosophy<br />

Ideology or Biology? (Part 1)<br />

Shidoshi Alfredo Tucci<br />

90 Master the Basics<br />

How to Get the Most out of Your Next Belt Test<br />

Master Tina Bane<br />

92 Instructional Excellence<br />

The Value of Demo Teams<br />

Grandmaster Tim McCarthy<br />

94 Business Buzz<br />

How to Plan for Success (Part 1)<br />

Grandmaster Lawrence Arthur<br />

96 <strong>Martial</strong> <strong>Arts</strong> Philosophy<br />

Garett and Mr. Harrison’s Wisdom – Stop, Maim,<br />

Disable, Destroy (Part 1)<br />

Sensei Gary Lee<br />

98 Management Excellence<br />

Preparing Staff for Success (Part 2)<br />

Grandmaster Kirk Pelt<br />

100 The Warrior Way<br />

Motivation: Towards or Away From? (Part 2)<br />

Grandmaster Bill Clark<br />

102 Tactical Self-Defense<br />

Executive Protection: The New Profession For<br />

<strong>Martial</strong> Artists (Part 1)<br />

Grandmaster Tom Patire<br />

104 Tools & Tactics<br />

Use the Basic Tenets of Self-Defense<br />

Ms. Chris Lee<br />

VOLUME <strong>23</strong> | ISSUE 5<br />


Master Toby Milroy<br />


Mr. Sean Lee<br />


Mr. Jeff Reulbach<br />


Mr. Frank Meyer<br />


Mr. Amen Blue<br />


Ms. Erin Pham<br />


Shihan Dana Abbott<br />

Grandmaster Zulfi Ahmed<br />

Shihan Allie Alberigo<br />

Grandmaster Lawrence Arthur<br />

Master Tina Bane<br />

Grandmaster Jessie Bowen<br />

Grandmaster Mike Bugg<br />

Grandmaster Bill Clark<br />

An-Shu Stephen Hayes<br />

Professor Willie “The Bam” Johnson<br />

Grandmaster Y. K. Kim<br />

Hanshi Dave Kovar<br />

Ms. Chris Lee<br />

Sensei Gary Lee<br />

Mr. Sean Lee<br />

Master Carlos Machado<br />

Grandmaster Tim McCarthy<br />

Ms. Lee Milteer<br />

Grandmaster Stephen Oliver<br />

Grandmaster Tom Patire<br />

Grandmaster Kirk Pelt<br />

Shidoshi Alfredo Tucci<br />

The mission of <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong><br />

<strong>News</strong> <strong>Magazine</strong> is to be the definitive<br />

source for information, news, education,<br />

ethical business practices,<br />

product reviews and innovative<br />

developments in the world of martial<br />

arts business.<br />

<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong><br />

<strong>News</strong> does not accept<br />

any responsibility for<br />

unsolicited submissions.<br />

Our preferred method of<br />

submission is by emailing<br />

the editor at editor@<br />

martialartsworldnews.<br />

com. Paper manuscripts<br />

and photos will<br />

only be returned if<br />

a self-addressed,<br />

postage-paid envelope<br />

is provided. All rights<br />

for letters submitted<br />

to the magazine<br />

will be accepted as<br />

unconditionally assigned<br />

for publication and<br />

copyright purposes,<br />

with the stipulation<br />

that editorial staff has<br />

the right to edit and<br />

comment.<br />

<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong><br />

<strong>News</strong> <strong>Magazine</strong>, its<br />

owners, directors,<br />

officers, employees,<br />

subsidiaries,<br />

successors, and assigns<br />

are not responsible in<br />

any way for any injury<br />

that may occur by<br />

reading or following<br />

the recommendations<br />

herein. As publisher,<br />

<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong><br />

<strong>News</strong> makes no<br />

endorsements,<br />

representations,<br />

warranties, or<br />

guarantees concerning<br />

any products or services<br />

advertised or otherwise<br />

provided herein, and<br />

we expressly disclaim<br />

any and all liability<br />

arising from or relating<br />

to the manufacture,<br />

sale, distribution, use,<br />

misuse, or other act<br />

of any party in regard<br />

to said products or<br />

services.<br />

This magazine is a<br />

copyrighted product<br />

of <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong><br />

<strong>News</strong>. All rights<br />

reserved. Reproduction<br />

in whole or in part is<br />

expressly prohibited<br />

without written<br />

permission from the<br />

publisher.<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5 5


After a Record-Breaking<br />

Summer, What’s Next?<br />

by Master Toby Milroy<br />

If you’ve been following along with our marketing tools and systems, you’re now faced<br />

with a real and inspiring challenge.<br />

What do you do with all these new student leads? Many of our<br />

members have generated several hundred, and in some cases,<br />

even a couple of THOUSAND new prospective students over the<br />

past few months. Now, it’s time to leverage this MASSIVE opportunity<br />

and set new records for the Back-to-School season!<br />

Savvy owners are executing a series of strategies to maximize<br />

this situation. Here are three pillars of our marketing strategy.<br />

FIRST: Review and Update Lead Magnets<br />

We’ve been meticulously reviewing and updating<br />

our lead magnets—the content and offers on<br />

our website. We’re also building new marketing<br />

campaigns that directly address the problems and<br />

benefits new students and families are contemplating<br />

during this specific season.<br />

One of the fundamental marketing principles<br />

we uphold is to deeply understand the mindset of<br />

our prospective customers. What are<br />

their current concerns, worries, and<br />

problems? What challenges do they<br />

anticipate as their children return to<br />

school? What hurdles do they aim<br />

to overcome in this fall season?<br />

The optimal marketing strategy<br />

aligns these three elements:<br />

the right message, for the right<br />

market, delivered through the<br />

right media. So, now is the time<br />

to ensure that all your offers,<br />

specials, headlines, calls to action,<br />

lead magnets, phone scripts,<br />

text message templates, direct mail, emails, signage, and every<br />

other medium at your disposal resonates with the current mindset<br />

of your prospective new students.<br />

SECOND: Blitzing the List<br />

We’re fully immersed in a process of robust and persuasive<br />

communication sequences to reach all the prospective new members<br />

we’ve encountered over the past few weeks, months, and<br />

even years. We’re meticulously segmenting our database based<br />

on the benefits each prospect is seeking and demonstrating how<br />

our program can provide solutions to those problems.<br />

THIRD: Robust and Beneficial Event Schedule<br />

We’ve carefully curated both internal and external events to<br />

offer unique benefits to attendees while providing us with valuable<br />

reasons to engage with our prospective members. Over the next<br />

two to three months, we’ll have events nearly every Saturday that<br />

cater to children and families in our communities. These events are<br />

designed to attract referrals from our current students, encourage<br />

families to add additional members, and deliver tremendous value<br />

to our community.<br />

Examples of these events include free child ID kits, antiabduction<br />

seminars, confidence-building courses, anti-bullying<br />

workshops focusing on non-violent strategies, parent and child<br />

sessions addressing post-COVID social isolation, and a special<br />

“get them off their devices” camp, among others. Notably, these<br />

events serve as both outstanding community service and excellent<br />

mechanisms for lead generation and conversion.<br />

If you need assistance with ANY of these concepts or require<br />

effective tools to execute them, our team is here to help. Feel free<br />

to call us at HQ – 1-800-275-1600!<br />

MASTER TOBY MILROY is a 5th degree black belt. Known as “The Master Systemizer,” Master Toby Milroy<br />

has positively influenced more martial arts schools than anyone in our industry. He has built a successful multi-school<br />

organization, lead the national trade association for the martial arts industry, and coached some of the most successful<br />

martial arts school operators in the world.<br />

6 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5<br />

Photograph by Pheelings Media





No Egos – No Politics – No Trolls<br />

Just <strong>News</strong>, Tips, Strategies, and Tools to Help You Grow Your School!<br />



6<br />

Master Toby Milroy<br />

is a 5th degree Black Belt, the CEO and<br />

Publisher of <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong><br />

<strong>Magazine</strong>, and the Executive Vice<br />

President for AMS. In addition to building<br />

a successful multi-school organization,<br />

Master Milroy has positively influenced<br />

more martial arts schools than virtually<br />

anyone in our industry.<br />

12<br />

Grandmaster Stephen Oliver<br />

is a 9th degree black belt and is the<br />

founder and CEO of Mile High Karate<br />

schools, and founder of the <strong>Martial</strong> <strong>Arts</strong><br />

Wealth Mastery Program.<br />

62<br />

Mr. Sean Lee<br />

is the Executive Director of Sales and<br />

Marketing for hundreds of martial arts<br />

schools and specializes in online and social<br />

media marketing using his extensive<br />

professional experience in sports and<br />

martial arts marketing, contract negotiation,<br />

and investment.<br />

64<br />

An-Shu Stephen Hayes<br />

has authored more than 20 books,<br />

worked as a bodyguard for the Dalai<br />

Lama, supervised over 30 school locations<br />

worldwide, and was named, "One of<br />

the 10 Most Influential Living <strong>Martial</strong> Artists<br />

in the <strong>World</strong>" by Black Belt <strong>Magazine</strong>.<br />

58<br />

Hanshi Dave Kovar<br />

is an 8th degree black belt and recognized<br />

as the “Trainer of Trainers.” Hanshi<br />

Kovar is an internationally acclaimed<br />

instructor with black belt degrees in ten<br />

different martial arts styles. His systems<br />

have been implemented in hundreds of<br />

schools around the US.<br />

66<br />

Grandmaster Mike Bugg<br />

is a 9th degree black belt and the owner<br />

of a 1.5 million-per-year location, with one<br />

of the largest after school and summer<br />

camp programs in the country.<br />

60<br />

Grandmaster Jessie Bowen<br />

is President of Karate International of Durham,<br />

Inc., a member of the American <strong>Martial</strong><br />

<strong>Arts</strong> Association Sport Karate League<br />

and Hall of Fame, and has been a member<br />

of the Duke University PE Staff for over 25<br />

years. He is the author of Zen Mind-Body<br />

Mindfulness Meditation and Zen Mind-Body<br />

Mindfulness Meditation for <strong>Martial</strong> <strong>Arts</strong>.<br />

68<br />

Grandmaster Y. K. Kim<br />

is the most successful martial arts business<br />

leader in the US, having written<br />

over 30 books on martial arts, business,<br />

leadership, and success. He has won<br />

numerous public service awards and is<br />

the founder of the leading martial arts<br />

marketing and management company in<br />

the US.<br />

8 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5


72<br />

Grandmaster Zulfi Ahmed<br />

has amassed acclaim as a world-class<br />

competitor, martial arts educator, and is<br />

most notably founder and designer of<br />

the internationally renowned style, Bushi<br />

Ban. With over 45 years of martial arts<br />

experience and over 300 martial arts<br />

awards, his schools include ten locations<br />

across Texas.<br />

74<br />

Shihan Dana Abbott<br />

is a 7th degree black belt in Kenjutsu,<br />

starting his 14-year education in Tokyo.<br />

He has published five books and designed<br />

a US Patent. Abbott has also<br />

conducted seminars in over 30 countries<br />

and obtained his black belt at the Hombu<br />

dojo in Yokohama. He currently offers<br />

online classes on LearntheSword.com.<br />

76<br />

Master Carlos Machado<br />

is one of the pioneers of Brazilian Jiu<br />

Jitsu in the United States of America.<br />

Currently a Coral Belt, and promoted<br />

to Black Belt by Carlos Gracie Junior,<br />

Carlos Machado came to the USA in the<br />

early 1990’s with his brothers where they<br />

formed the RCJ Machado Jiu Jitsu Association,<br />

one of the strongest & growing<br />

BJJ organizations in the world today.<br />

80<br />

Shihan Allie Alberigo<br />

is a 7th degree black belt, the founder of<br />

the L.I. Ninjutsu Centers, one of the largest<br />

Ninjutsu schools on the planet, the<br />

author of 4 books, and an entrepreneur<br />

with one of the first online coaching companies<br />

(TakingItToTheNextLevel.com).<br />

84<br />

Ms. Lee Milteer<br />

is an Intuitive Business Coach, awardwinning<br />

professional speaker, and TV<br />

personality who has counseled and<br />

trained over a million people throughout<br />

her career. Lee is Stephen Oliver’s<br />

<strong>Martial</strong> <strong>Arts</strong> Wealth Mastery’s Millionaire<br />

Smarts Coach and is also a best-selling<br />

author of educational resources.<br />

88<br />

Shidoshi Alfredo Tucci<br />

is the CEO and General Manager of the<br />

Budo International Publishing Company,<br />

a leading publisher in the martial arts<br />

with over 35 years in the industry. He<br />

is also author of several books: The<br />

Immaterial Dimension, The Way of the<br />

Warrior, and The Spirit. He currently lives<br />

in Valencia, Spain.<br />

90<br />

Master Tina Bane<br />

is a 6th degree master instructor and<br />

owner of a Top Ten martial arts school<br />

with successful after school and summer<br />

camp programs.<br />

92<br />

Grandmaster Tim McCarthy<br />

is a 9th degree black belt and is a martial<br />

arts educator with a master’s degree in<br />

education. He has been instrumental in<br />

developing two industry-changing programs,<br />

and has directed and been featured<br />

in hundreds of martial arts videos<br />

and webinars.<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5 9


94<br />

Grandmaster Lawrence Arthur<br />

is a martial artist specializing in Karate,<br />

Kung Fu, Kenpo, Shoto-kan, and Gojurue,<br />

with 40 Super Kick Karate locations,<br />

and founder of AFKA. <strong>World</strong> champion<br />

Lawrence also runs the Black Belt Success<br />

Systems consulting firm, training<br />

martial arts instructors on proper business<br />

practices in schools all over the country.<br />

96<br />

Sensei Gary Lee<br />

the American Samurai, is a 9th Dan black<br />

belt, a USA Karate Federation gold medalist,<br />

winner of five Super Grand National<br />

Titles, a featured actor in the movie Sidekicks,<br />

and is the founder of the National<br />

Sport Karate Museum.<br />

100<br />

Grandmaster Bill Clark<br />

is a 9th degree black belt and a former<br />

PKA Fighter of the year. He is widely<br />

considered one of the top experts in martial<br />

arts business with over 40 years of<br />

leadership and innovation, having been<br />

inducted into almost every Hall of Fame<br />

in the industry. He is one of the largest<br />

multi-school owners in the world.<br />

102<br />

Grandmaster Tom Patire<br />

is known as “America’s Leading Personal<br />

Safety Expert” and has appeared on<br />

Good Morning America, The CBS Morning<br />

Show, The Colbert Report, Montel,<br />

plus in mainstream publications such as<br />

Family Circle, Redbook, Fortune <strong>Magazine</strong>,<br />

and The Wall Street Journal.<br />

98<br />

Grandmaster Kirk Pelt<br />

is a 9th degree black belt and is the<br />

President of a multimillion-dollar, multischool<br />

organization, has a 30-year track<br />

record of success, and is currently on the<br />

leading edge of martial arts curriculum<br />

and business innovation.<br />

104<br />

Ms. Chris Lee<br />

is a martial arts business development<br />

consultant with a background in online<br />

and social media marketing.<br />

We’re Seeking Contributors!<br />

Do you have something to share?<br />

We’d love to hear about it!<br />


407-895-1996 Editor@<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com<br />

<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com/Ureport<br />

10 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5

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Everything is Negotiable (Part 2)<br />

by Grandmaster Stephen Oliver<br />

Continued from the previous <strong>Issue</strong><br />

Another example: Let’s say you spent $10,000 with your local television station, radio<br />

station or newspaper. The ads ran — and not too unusually, the phones didn’t ring.<br />

Rather than the flood of calls you expected, you get four calls and two enrollments.<br />

Then the bill shows up. What do you do?<br />

Well you can do several things:<br />

• Just pay the bill, take your lumps and walk away;<br />

• Sit down with the ad rep, his supervisor and anyone else you<br />

can get in front of, and explain your dilemma. Explain that<br />

$25 per call would be great. $50 per call, okay,<br />

Maybe you could even live with $100 per call.<br />

• Offer to either pay your maximum: $50<br />

per call on what you’ve already run, or;<br />

• Explain that you’d be happy if they<br />

kept running the commercials. They can<br />

even tweak the ad and the run times<br />

until you are up to 100 to 200 calls (walk<br />

them through what you will do to keep<br />

excellent track of the results).<br />

If they refuse the options above either:<br />

• Send them the check<br />

for $100 per call with an<br />

endorsement that spells<br />

out that in depositing the<br />

check, the invoice amount<br />

is paid in full;<br />

• Put the bill in your<br />

drawer. Six or eight<br />

months later when their<br />

collections people call, explain<br />

the situation and offer<br />

to settle for the amount<br />

previously offered.<br />

Example Number<br />

Three: The sales rep for<br />

your local newspaper shows up and practically guarantees that<br />

the ads in his/her newspaper will be the greatest thing ever for<br />

your business.<br />

• Explain to the sales rep that if what he explains turns out to be<br />

true, then you’ll both be overjoyed — but ask what guarantee do<br />

they offer?<br />

• Explain that you are willing to pay $50 per call — no more.<br />

You may be able to negotiate one of several things:<br />

First: To pay per-inquiry, rather than just buying space.<br />

Second: An agreement for “make goods” free of charge if the<br />

initial run does not get the needed response.<br />

At the very least, you have established your negotiating position<br />

properly when the bill comes due.<br />

GRANDMASTER STEPHEN OLIVER, is a 9th degree black belt and is the founder and CEO of<br />

Mile High Karate schools, and founder of the <strong>Martial</strong> <strong>Arts</strong> Wealth Mastery Program.<br />

12 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5

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Teenage Mutant Ninja Turtles: Mutant<br />

Mayhem Sparks Nostalgia and Delight<br />

Cowabunga, dudes and dudettes! The<br />

Teenage Mutant Ninja Turtles are back<br />

in action, and this time, they are making a<br />

splash on the big screen like never before.<br />

Teenage Mutant Ninja Turtles: Mutant<br />

Mayhem, the latest animated action-comedy<br />

directed by Jeff Rowe and led by the creative<br />

mind of Seth Rogan, has already left critics<br />

amazed and charmed. Since its release on<br />

August 2, fans of all ages have immersed<br />

themselves in the adventure of these lovable<br />

reptilian heroes in a half-shell.<br />

This version is an epic origin story adventure<br />

where Leonardo, Raphael, Michelangelo,<br />

and Donatello embark on a quest to find their<br />

place in the human world. With an all-star<br />

cast that includes the likes of Jackie Chan, Paul Rudd, John Cena,<br />

Post Malone, Ayo Edebiri as April, and more, with potential to be a<br />

blockbuster hit that will bring joy, laughter, and, of course, pizza, to<br />

audiences worldwide.<br />

Teenage Mutant Ninja Turtles: Mutant Mayhem as a<br />

chaotic and lively coming-of-age comedy that pays homage<br />

to the turtles’ roots while introducing fresh fun with<br />

new characters. For those who grew up watching the<br />

Ninja Turtles, there are plenty of nostalgic references to<br />

savor, but the film also ensures that new audiences feel<br />

like they are meeting the characters for the first time.<br />

Many successful school owners leverage the<br />

release of <strong>Martial</strong> <strong>Arts</strong>, and family movies to drive<br />

traffic into their academies, and so far, this installment<br />

of the TMNT has been a BIG HIT for operators<br />

all over the country!.<br />

Critics have raved that the movie delivers a<br />

fun and family-friendly experience with an animation<br />

style that breaks new ground and sets a<br />

promising path for future studio animations. The<br />

movie’s animation style adds a unique texture and personality,<br />

enhancing the overall experience. Teenage Mutant Ninja Turtles:<br />

Mutant Mayhem has already shell-shocked and entertained audiences<br />

of all ages.<br />

GREAT NEWS: The <strong>Martial</strong> Art Industry Is<br />

Projected to Grow BIG!<br />

The martial arts industry is experiencing remarkable growth<br />

worldwide, with its value reaching $90.25 billion in 2020 and<br />

projected to soar to $171.14 billion by 2028 according to data trend<br />

watchdog Gitnux. In the United States alone, the numbers are<br />

impressive, with over 4 million children actively participating in<br />

various martial arts disciplines and around 18.1 million Americans<br />

engaging in martial arts activities in the previous year.<br />

The industry’s demographics are diverse, with women representing<br />

27% of practitioners in America. Additionally, approximately<br />

50% of martial arts students are under 18 years old, and an<br />

encouraging 69% of practitioners have a high school education or<br />

higher.<br />

Feedback from martial arts enthusiasts is overwhelmingly positive,<br />

with 65.9% stating that they would gladly recommend their<br />

school to friends interested in learning martial arts. This speaks<br />

volumes about the satisfaction and value participants find in their<br />

martial arts training.<br />

About 34% of these studios have more than 150 active students,<br />

indicating a thriving and successful business model.<br />

One interesting<br />

insight is<br />

that Taekwondo<br />

stands out as<br />

the most popular<br />

martial art<br />

globally, boasting<br />

a massive 70<br />

million practitioners<br />

worldwide.<br />

The martial arts industry is flourishing, with substantial financial<br />

potential and a broad demographic reach which is GREAT NEWS for<br />

your business. The increasing participation of children and adults<br />

alike, coupled with the numerous benefits associated with martial<br />

arts, contributes to this remarkable growth. Whether it’s Taekwondo<br />

or any other discipline, martial arts continue to be a favored activity<br />

enjoyed by millions worldwide. (stats provided by Gitnux)<br />

14 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5


<strong>Martial</strong> <strong>Arts</strong> Celebrity Birthdays<br />

September<br />

September 1. ......................Billy Blanks<br />

September 6. ...................... James Lew<br />

September 7. ..................... Phillip Rhee<br />

September 9. .................. Stephen Hayes<br />

September 10. .........Don ‘The Dragon’ Wilson<br />

October<br />

October 8. ................... Michael Dudikoff<br />

October 11. .......................Kane Kosugi<br />

October 17. .......................Keith Hafner<br />

October 18 ........... Jean Claude Van Damme<br />

October 28. ...................... Simon Rhee<br />

September 12. ....................... Bill Clark<br />

September 15. ..................Fumio Demura<br />

September 27. ........... Cary Hiroyuki Tagawa<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5 15


Epic Showdown in the Works:<br />

Will The Musk and Zuckerberg Cage Fight Actually Happen?<br />

In a surprising turn of events, Elon Musk has revealed that the<br />

much-anticipated cage match between him and Mark Zuckerberg<br />

is gaining traction, with talks of a spectacular charity event taking<br />

place in Italy. While official confirmation of this tech titan face-off<br />

is pending, Musk took to his X social media platform (previously<br />

known as Twitter) to share the exciting progress.<br />

Musk stated, “Conversations have been held with Italian Prime<br />

Minister Giorgia Meloni and Minister of Culture, paving the way<br />

for an extraordinary setting.” The alluring prospect of the ancient<br />

Colosseum, a UNESCO <strong>World</strong> Heritage site, has been floated by<br />

Musk as the potential venue, garnering significant attention since<br />

he broached the idea back in June.<br />

Italian Culture Minister Gennaro Sangiuliano acknowledged<br />

engaging in discussions with Musk, focusing on orchestrating<br />

a historic charity event. However, Sangiuliano clarified that<br />

the event would not be hosted in Rome. Instead, he affirmed<br />

the ambition to channel the funds raised—anticipated to be<br />

in the millions of euros—toward two esteemed Italian pediatric<br />

hospitals. Additionally, Sangiuliano highlighted the global<br />

promotion of Italy’s rich history, archaeological treasures, and<br />

cultural legacy.<br />

Musk, committed to honoring Italy’s heritage, emphasized that<br />

the event would be organized in collaboration with charitable<br />

foundations founded by both himself and Zuckerberg. This unique<br />

endeavor will be distinctly separate from the realm of UFC, the<br />

renowned Las Vegas-based mixed martial arts promoter.<br />

While Dana White, the head of UFC, remains hopeful for<br />

involvement in the event, he speculated on the potential for the<br />

fight to generate an astonishing $1 billion in revenue, as he shared<br />

during a recent episode of Mike Tyson’s podcast.<br />

The rivalry between these tech magnates has taken a direct<br />

turn since Zuckerberg’s Meta launched Threads, a Twitter-like platform,<br />

in early July. The anticipated showdown, which has piqued<br />

the interest of many, promises a blend of technology, competition,<br />

and charity, with both contenders potentially stepping into the<br />

cage for an unforgettable clash.<br />

Although a specific date for the contest was not revealed by<br />

Musk, he did mention the possibility of undergoing “minor surgery”<br />

to address a shoulder issue. Assuring a swift recovery, Musk<br />

stated, “I anticipate a brief healing period of a few months.” Notably,<br />

Musk’s pre-existing titanium plate, stabilizing two vertebrae,<br />

was confirmed by him to be a non-issue at present.<br />

On the other side, Zuckerberg, a known enthusiast of martial<br />

arts with a history in jiu jitsu competitions, has yet to provide<br />

his response to this unexpected development. As anticipation<br />

continues to build, the martial arts and tech communities alike<br />

are eagerly awaiting further updates on what could become an<br />

iconic clash of titans. In a lighthearted moment, Musk concluded<br />

by sharing a Latin phrase that translates to “it is delightful to play<br />

the fool occasionally.”<br />

If this contest does actually happen, we know that savvy<br />

school operators all over the world will use the media frenzy<br />

(sure to be created) to their advantage, and benefit form the<br />

marketing opportunity.<br />

UPDATE: Zuckerberg more recently has said, “Elon won’t<br />

confirm a date, then says he needs surgery, and now asks to do<br />

a practice round in my backyard instead. If Elon ever gets serious<br />

about a real date and official event, he knows how to reach<br />

me. Otherwise, time to move on. I’m going to focus on competing<br />

with people who take the sport seriously.”<br />

16 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5



The New Meta Platform “Threads”, from<br />

Boom to Bust, but What Happens Next?<br />

In a historic milestone for the digital world, Meta, the parent company<br />

of Instagram, has unleashed a new competitor to Twitter<br />

(aka “X”) named Threads, which has become the fastest-growing<br />

app in history, attracting an astounding 100 million users within just<br />

one week of its launch on July 5, stunningly, even faster than the<br />

previous record holder ChatGPT, who reached 100 million users in<br />

2 months.<br />

Threads is a platform that allows users to share text updates<br />

and participate in public conversations, closely resembling the<br />

popular social media giant, Twitter. But what sets Threads apart<br />

and how can it benefit a martial arts school owner?<br />

Understanding Threads’ Impact on Twitter Users<br />

The initial skyrocketing success of Threads can be partially<br />

attributed to recent changes on Twitter that have left many users<br />

frustrated and seeking alternatives. Elon Musk’s takeover of Twitter,<br />

bringing about changes like “rate limits” for non-paying<br />

users and other degraded services, has driven users<br />

away from the platform. Threads seized this opportunity<br />

to fill the void left by Twitter’s breakdown,<br />

offering a familiar layout and functionalities<br />

that users missed from the old Twitter days.<br />

Threads: A Viable Alternative<br />

With Meta’s substantial resources and<br />

the massive Instagram user base, Threads<br />

was primed for rapid growth. Users often<br />

gravitate towards platforms that already<br />

possess a considerable audience, creating<br />

a network effect that drives even more users<br />

to join. Threads also incorporates most of the<br />

features that users cherished on Twitter, making<br />

it an attractive alternative for those looking<br />

for a stable and engaging social media experience.<br />

Features That Make Threads Attractive<br />

Threads’ appeal lies in its resemblance to the classic Twitter<br />

model while addressing some of the recent issues that plagued<br />

the latter. Its 500-character text updates, photo-sharing capabilities,<br />

and five-minute video support provide users with a space for<br />

creative expression. Additionally, Threads steers clear of some<br />

aspects that have made Twitter less appealing, such as excessive<br />

bot-related issues and incessant fan interactions. For those seeking<br />

an alternative to the current state of Twitter, Threads offers a<br />

promising solution.<br />

The Similarities Between Threads and Twitter<br />

In terms of layout and structure, Threads closely resembles<br />

Twitter. However, Threads lacks some key features like reverse<br />

chronological “following” feeds, search functionality, trending<br />

hashtags, and direct messages. Though Threads’ algorithmic feed<br />

currently leans towards celebrities, brands, and Instagram influencers,<br />

it still has some ways to go before replicating Twitter’s vitality<br />

during breaking news and political events.<br />

Threads’ Purpose and Future Direction<br />

Adam Mosseri, the head of Instagram and Threads, has made<br />

it clear that Threads will steer clear of breaking news and political<br />

content, considering them more trouble than they are worth to the<br />

company. As a result, Threads might not fully replicate the role that<br />

Twitter played in delivering real-time information and serving as a<br />

hub for activists and movements.<br />

Implications for <strong>Martial</strong> <strong>Arts</strong> School Owners<br />

While Threads’ meteoric rise has caught the attention of<br />

users worldwide, its potential impact on martial arts<br />

school owners remains to be seen. For school<br />

owners using social media as a marketing<br />

tool, Threads’ immense user base may<br />

present new opportunities to reach a<br />

wider audience. However, it is essential<br />

to assess whether Threads aligns<br />

with their specific marketing goals<br />

and target demographics. As Threads<br />

continues to evolve and solidify its position<br />

in the social media landscape,<br />

martial arts school owners should keep<br />

a close eye on how the platform can be<br />

integrated into their marketing strategies<br />

effectively.<br />

Threads has undoubtedly made a<br />

remarkable entrance into the social media<br />

world, attracting an incredible number of users<br />

in record time. While its similarities to Twitter<br />

have captured the attention of many, it remains to be seen<br />

whether Threads can fully replace the unique aspects of Twitter<br />

that users value. As the app evolves and refines its offerings, it<br />

may prove to be a valuable tool for martial arts school owners<br />

seeking innovative ways to engage with their audience and expand<br />

their reach in the digital realm.<br />

A STAGGERING DECLINE: After it’s initial record breaking<br />

launch, Threads usage has dropped nearly as stunningly. Dropping<br />

from 49 million daily active users, to less than 13 million. As of<br />

August 22, 20<strong>23</strong>, the Meta Platforms launched the web version of<br />

the new text-first social media platform Threads in an effort to keep<br />

its professional users and try to gain rise above the rival X which<br />

used to be Twitter. Meta has plans to add more functionality in the<br />

web experience to more strongly compete.<br />

18 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5

We teach Character through Karate<br />

Kickstart Kids is an award winning in-school<br />

character development program that uses<br />

karate to teach life-changing values to middle<br />

school and high school students. The non-profit<br />

organization was founded in 1990 by martial<br />

artist, actor, and philanthropist Chuck Norris.<br />

For employment opportunities or to find out<br />

how you can help support this great cause, visit<br />

kickstartkids.org<br />



AMAA Metaverse<br />

Online Museum for <strong>Martial</strong> <strong>Arts</strong><br />

The AMAA Foundation recently launched the first online metaverse museum<br />

dedicated to martial arts.<br />

As martial arts continue to mature, we are gaining a deeper<br />

understanding of the history and the pioneers who helped shape<br />

the sport of karate and martial arts in America. The Who’s Who in<br />

the <strong>Martial</strong> <strong>Arts</strong> Biography books offer far more than your typical<br />

martial arts literature. They provide invaluable historical insights,<br />

captivating photographs, and fascinating information about generations<br />

of martial artists.<br />

A tribute to his martial arts instructor led Grandmaster Jessie<br />

Bowen to create the Who’s Who in the <strong>Martial</strong> <strong>Arts</strong> biography<br />

book in 2015. This successful endeavor has resulted in nine books,<br />

including the 20<strong>23</strong> Who’s Who in the <strong>Martial</strong> <strong>Arts</strong> tribute book to<br />

Cynthia Rothrock. While some of the featured martial artists have<br />

passed away, their invaluable biographies and contributions are<br />

preserved within the pages of these remarkable books. Moreover,<br />

the project has expanded to include the first online martial arts<br />

metaverse museum accessible via computers, mobile devices, and<br />

VR glasses. It offers an interactive and immersive experience in<br />

the metaverse. Best of all, admission to this museum is free!<br />

You may be curious about the metaverse - a concept that many<br />

in the computer industry believe will be the next evolution of the<br />

internet. Essentially, it’s a shared, immersive, 3D virtual space<br />

where people can experience life in ways that aren’t possible in<br />

the physical world. One of the ways to access the metaverse is<br />

to use VR glasses. These virtual reality headsets replace your<br />

surroundings with virtual content, such as a movie, game, or<br />

prerecorded 360-degree VR environment. This allows you to look<br />

around and interact with the virtual world like in real life. When<br />

you enter the Who’s Who in the<br />

<strong>Martial</strong> <strong>Arts</strong> Metaverse Museum<br />

through the use of VR glasses,<br />

you will have an immersive<br />

experience of being in the museum<br />

and physically walking the<br />

halls while interacting with up<br />

to 50 people through conversations<br />

or texting.<br />

By entering from your computer<br />

or mobile device, you can<br />

navigate through the hallways<br />

while still interacting with others<br />

and click on a portrait which<br />

will take you to a website with<br />

the biographical information of<br />

that particular martial artist. The<br />

page will feature the martial artist’s biographical information and<br />

have a photo gallery, personal video, social media information, and<br />

other notable insight into the martial artist.<br />

Eligibility to be featured in the museum is exclusively reserved<br />

for accomplished martial artists who have been featured in the<br />

Who’s Who in the <strong>Martial</strong> <strong>Arts</strong> Biography books, the <strong>Martial</strong> <strong>Arts</strong><br />

Masters and Pioneers Biography books, and the <strong>Martial</strong> Artists<br />

Changing Lives Biography books, as well as AMAA Members. This<br />

series of nine books has showcased over 1000 martial artists from<br />

all around the world, providing them with a powerful business tool<br />

through public recognition, which in turn is available to potential<br />

students.<br />

Future plans for the museum include seven floors, each dedicated<br />

to a specific gallery. The first level houses a lobby displaying<br />

portraits of martial artists from each category. Visitors can then<br />

access a particular floor featuring martial artists who have excelled<br />

in a specific category. The categories include Women Black Belt<br />

Pioneers, PKA Honorees, 50 Years in the <strong>Martial</strong> <strong>Arts</strong>, Elite <strong>Martial</strong><br />

<strong>Arts</strong> Authors, Grandmasters and Masters Legends in the <strong>Martial</strong><br />

<strong>Arts</strong>, and Elite Black Belts.<br />

In addition, the museum comprises an expo area, a movie theater,<br />

and virtual dojos that offer interactive classes. This is just the<br />

beginning of the endless possibilities this new technology offers<br />

for providing the martial arts community access to the past, present,<br />

and the future of their legacy. If you wish to learn more, feel<br />

free to explore the BLOCK museum. INSURANCE<br />

The<strong>Martial</strong><strong>Arts</strong>Metaverse.com/amaamuseum<br />

20 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5

JOIN US!<br />



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Join Us on the<br />

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SOCIAL 411<br />

What Is a Meta Description and<br />

What Does It Do For Your Website? (Part 2)<br />

How to Write Meta Descriptions<br />

Click-through rate on the SERPs is definitely a highly important<br />

potential ranking factor for any small business like your <strong>Martial</strong> <strong>Arts</strong><br />

School website. The best way to make your meta descriptions for<br />

your school website pages SEO-friendly is to write them with the<br />

intention of getting more clicks.<br />

Consider your search results like a traditional ad on the pages<br />

of a newspaper or magazine. In classic print advertising headlines<br />

and taglines are used to entice a person to call a phone number or<br />

travel to the location to buy a product or service.<br />

In regard to your school’s website search results, your page title<br />

is your headline, your meta description is your tagline, and the URL<br />

is the address. Since a meta description is basically a micro-pitch<br />

for your <strong>Martial</strong> <strong>Arts</strong> School webpage featuring your programs<br />

and benefits, you must include language that is active which is<br />

intended to make people want to click on a special offer for training<br />

and the like.<br />

12 SEO Tactics to Increase<br />

<strong>Martial</strong> <strong>Arts</strong> School Website Traffic (Part 4)<br />

4. Optimize Your Page Title and Meta Description<br />

Your page title and meta description might be the first thing<br />

your audience ever sees. Users might decide whether to click or<br />

skip your <strong>Martial</strong> <strong>Arts</strong> Website page based on these alone. That’s a<br />

lot of power for so few words, so make sure they’re impactful.<br />

Typically, whatever platform you use to host your school’s website<br />

offers an easy way to edit your page title and meta description.<br />

WordPress, for instance, offers two boxes labeled “SEO title” and<br />

“meta description.”<br />

Here are a few tips to remember:<br />

1. Keep your page title between 30 and 60 characters<br />

2. Keep your meta description under 160 characters<br />

3. Include your target keyword<br />

4. Communicate what your page is about and what makes<br />

it unique<br />

5. Make sure your title and meta description are unique for<br />

every page<br />

22 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5<br />

Photograph (top) by Yurich84, Photograph (bottom) by Elena Uve

Our Goal is to Help Young Minds<br />

GROW Stronger and EMPOWER<br />

them through Stories that will:<br />

• Inspire Their Imagination<br />

• Develop Their Moral Compass<br />

• Set Positive Examples Both Visually and Verbally<br />

• Prepare Them for Life’s Challenges<br />

Sarah B. Tucker, Author of<br />

The Adventures of Harry & Friends<br />

Book Series<br />


SOCIAL 411<br />

Augmented Reality:<br />

Not Just A Gimmick (Part 1)<br />

Augmented Reality, or AR, is a groundbreaking technology<br />

that overlays virtual elements onto the real world, blurring the<br />

lines between the physical and digital realms. It provides users<br />

with an enhanced perception of reality, giving rise to immersive<br />

experiences that are both captivating and interactive. Unlike<br />

Virtual Reality (VR), which requires a complete immersion in a<br />

simulated environment, AR enriches the real world with supplementary<br />

digital content, opening up endless possibilities across<br />

various industries.<br />

2 Examples With Obvious Benefits of AR for Marketing:<br />

AR-Powered Social Media Campaigns: Social media has<br />

become a powerful platform for businesses to connect with their<br />

target audience. With AR, the <strong>Martial</strong> <strong>Arts</strong> School owner can create<br />

captivating and shareable content that will not only engage current<br />

students but also attract new leads.<br />

For example, the school can develop an AR filter or lens that<br />

transforms users into martial arts warriors with their school’s branding<br />

elements, such as their logo or colors. Students and followers<br />

can use this filter to record exciting videos of themselves performing<br />

virtual martial arts moves and share them on various social<br />

media platforms. The filter creates a fun and interactive experience,<br />

encouraging users to tag their friends and challenge them to<br />

do the same. This can be a viral social media campaign can quickly<br />

spread across the internet, attracting attention from potential students<br />

who want to join in on the martial arts excitement.<br />

AR Open House Events: Hosting an open house event is a<br />

fantastic way to showcase the <strong>Martial</strong> <strong>Arts</strong> School to the local<br />

community and potential students. AR can elevate the open house<br />

experience, making it more memorable and immersive.<br />

During the event, the school can set up AR stations where<br />

visitors can experience different aspects of martial arts training<br />

through interactive demonstrations. For instance, they can have<br />

AR stations for virtual board-breaking challenges, where visitors<br />

wear AR glasses and attempt to break digital boards using virtual<br />

martial arts moves. Another station could offer an AR obstacle<br />

course, where visitors navigate through a virtual training ground<br />

with various challenges. These engaging AR experiences will not<br />

only leave a lasting impression on the attendees but also demonstrate<br />

the school’s commitment to innovation and modern training<br />

methods.<br />

To boost lead generation during the event, the <strong>Martial</strong> <strong>Arts</strong><br />

School can offer exclusive discounts or incentives for visitors who<br />

sign up for classes on the spot. Additionally, they can collect contact<br />

information from interested attendees and follow up with them<br />

after the event with personalized offers and reminders.<br />

By incorporating AR into their marketing strategies and open<br />

house events, the <strong>Martial</strong> <strong>Arts</strong> School owner can create buzz,<br />

generate leads, and position their school as a cutting-edge and<br />

exciting place to learn martial arts. Embracing this technology will<br />

not only set them apart from their competitors but also help attract<br />

a new generation of students.<br />

Social Media Tips to Grow Your <strong>Martial</strong><br />

<strong>Arts</strong> School<br />

Tip #4 – Include Your Brand In Posts<br />

Identity is important in social marketing and nothing identifies your<br />

<strong>Martial</strong> <strong>Arts</strong> school more than the name and logo associated with the<br />

school. You should always blend the school’s name and logo with your<br />

posts on Facebook, Instagram, Youtube, and other platforms to establish<br />

your brand. When people in the market see Tiger <strong>Martial</strong> <strong>Arts</strong> or the logo<br />

of the tiger’s claws over and over, soon they will know instantly what the<br />

name or logo alone represents. In addition, you can even used hashtags<br />

in post to get you message out like: #Tiger<strong>Martial</strong><strong>Arts</strong>KidsKarate or<br />

#PawsAndClawsSelf-Defense.<br />

To have growing school enrollment numbers through social media<br />

marketing, be sure to use the brands of your school name and logo in<br />

every post so prospects and students instantly identify your school.<br />

24 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5<br />

Illustration by SurfUpVector



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20<strong>23</strong> AMAA Who’s Who in the<br />

<strong>Martial</strong> <strong>Arts</strong> Legends Banquet &<br />

Awards Ceremony<br />

By Grandmaster Jessie Bowen<br />

Grandmaster Cynthia Rothrock was recognized in a special tribute by the Who’s Who<br />

in the <strong>Martial</strong> <strong>Arts</strong> at the Annual Hall of Honors Legacy Awards Banquet on July 29th,<br />

20<strong>23</strong>, at the Orleans Hotel and Casino in Las Vegas, Nevada.<br />

This prestigious event has honored the<br />

legacy of martial artists through the publishing<br />

of the Who’s Who in the <strong>Martial</strong> <strong>Arts</strong><br />

biography books. The first book launched<br />

in 2015 as a tribute to Grandmaster Jessie<br />

Bowen’s martial arts instructor, O’Sensei<br />

Jan Wellendorf. Since then, the book has<br />

paid tribute to pioneers in the martial arts,<br />

such as Grandmasters Cynthia Rothrock,<br />

Jeff Smith, Joe Corley, Bill “Superfoot” Wallace,<br />

Stephen K. Hayes, Ernie Reyes, Sr.,<br />

Ron Van Clief, Pat Johnson, and more.<br />

Grandmaster Jessie Bowen founded<br />

The American <strong>Martial</strong> <strong>Arts</strong> Alliance in 2003.<br />

The original focus was sport karate and<br />

the Who’s Who in the <strong>Martial</strong> <strong>Arts</strong> Hall of<br />

Fame event. In 2002 Grandmaster Bowen<br />

participated in a martial arts event that was<br />

promoted as a qualifying event for the Karate Olympics trials in<br />

Greece. Grandmaster Bowen, the Durham Karate Open Championship<br />

promoter in<br />

Durham, North Carolina,<br />

then formed the American<br />

<strong>Martial</strong> <strong>Arts</strong> Alliance<br />

and Sport Karate League.<br />

He began to bring martial<br />

arts promoters together,<br />

recognizing competitors<br />

for their hard work with<br />

an awards banquet celebrating<br />

the champions<br />

of sport karate.<br />

Since its conception<br />

GM Rothrock and GM Jessie Bowen, the<br />

Founder of the AMAA<br />

Industry Icon, Grandmaster Cynthia Rothrock Accepts the Who’s Who Award in LasVegas, NV.<br />

in 2003, the organization<br />

has evolved, focusing on<br />

the needs of today’s<br />

martial artists. The organization is now a nonprofit. The American<br />

<strong>Martial</strong> <strong>Arts</strong> Alliance Foundation and American <strong>Martial</strong> <strong>Arts</strong> Alliance<br />

Institute serve as an educational and business management<br />

service.<br />

The 20<strong>23</strong> Who’s Who in the <strong>Martial</strong> <strong>Arts</strong> Tribute to Cynthia<br />

Rothrock and the final edition of the Who’s Who in the <strong>Martial</strong><br />

<strong>Arts</strong> book series featured over 1000 martial artists worldwide.<br />

Grandmaster Cynthia Rothrock was featured in a 2016 edition of<br />

the Who’s Who in the <strong>Martial</strong> <strong>Arts</strong> biography book and has been a<br />

board member for the past eight years.<br />

This year‘s event was the launch of the Cynthia Rothrock and the<br />

Future Leaders Scholarship Fund. The event was held at the Orleans<br />

Hotel & Casino in Las Vegas and received recognition from the City<br />

of Las Vegas with a proclamation day, proclaiming Saturday, July<br />

29th, as The American <strong>Martial</strong> <strong>Arts</strong> Alliance Foundation Legacy Day.<br />

The kick-off of the event started on Friday, July 28th, with the official<br />

book signing and release, VIP reception, the Cynthia Rothrock<br />

Who’s Who Ring Presentation to Inductees, and the introduction of<br />

28 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5


The Star Studded Event Included Attendees from All Over the <strong>World</strong><br />

Shihan Dana Abbott Shares Some of the Secrets of the Samuari with Attendees.<br />

the AMAA Alumni blazer.<br />

Saturday, July 28th, seminars were taught by GM Jessie<br />

Bowen, Randy “Boom Boom” Blake, Jr., five-time ISKA Kickboxing<br />

<strong>World</strong> Champion, Darrell Sullins, Sr., Olympic Karate Coach,<br />

and Shihan Dana Abbott’s sword seminar. The evening was<br />

a fantastic formal event with over 100 martial arts attendees.<br />

Grandmaster Cynthia Rothrock was the guest speaker. The book<br />

introduced the first group of young martial artists awarded the<br />

Future Leaders Award.<br />

This was an amazing event, and we are grateful for all the<br />

martial artists recognized in the Who’s Who in the <strong>Martial</strong> <strong>Arts</strong><br />

biography book, both attending and non-attending.<br />

For more information on the American <strong>Martial</strong> <strong>Arts</strong> Alliance<br />

Foundation and Institute, visit www.whoswhointhemartialarts.com,<br />

email amaawhoswho@gmail.com, or call 919-618-8075.<br />

The Legends Event Saw Heartfelt Camaraderie in Both Physical Seminars and Social Gatherings<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5 29


Wow! The 20<strong>23</strong> Global Celebration:<br />

An Unforgettable Week of <strong>Martial</strong> <strong>Arts</strong> Excellence!<br />

The martial arts world was set ablaze during the extraordinary<br />

week of the GTMA 20<strong>23</strong> Global Celebration under the watchful<br />

eye of GTMA Grandmaster G.K. Lee. As we’ve watched Grandmaster<br />

G.K. Lee build his team, and create this new organization,<br />

we’ve been stunned by the care and love he has for the people<br />

who have chosen to learn from him. It’s been inspiring to watch this<br />

hyper talented <strong>Martial</strong> Artist take on his new leadership role with<br />

the grace and focus on “what’s best for THEM” (each individual<br />

school operator, Master, instructor or student).<br />

The 20<strong>23</strong> GTMA Global Celebration is a great example of this<br />

attitude and culture. From heart-pounding train ing sessions to<br />

awe-inspiring performances, the event was a true testament to the<br />

unity and prowess of martial artists from around the globe.<br />

A Holistic Journey of Mastery: The GTMA Leadership<br />

Program Unveiled<br />

From Tuesday to Thursday, participants delved into an array of<br />

training sessions, immersing themselves in the profound teachings<br />

of the masters.<br />

The grand revelation of the GTMA Leadership Program was<br />

a highlight.<br />

More than just physi cal techniques, this program symbolized a<br />

holistic voyage encompassing mind, body, and soul. This transformative<br />

experience left attendees ignited with newfound knowledge<br />

and enlightenment. Not only are students, instructors and<br />

school operators going to LOVE this program, each community will<br />

grow stronger as we build future leaders from the ground up!<br />

Friday: Global Event Championships and Gala<br />

Friday’s excitement reached a crescendo with the 2022- 20<strong>23</strong><br />

Global Event Championships, illuminating the event. Then followed<br />

by the Masters Ceremony and Gala, a jubilant commemora tion of<br />

our mentors, sure to inspire students and instructors all over our<br />

organization and the <strong>Martial</strong> <strong>Arts</strong> community.<br />

Saturday: A Thrilling Culmination<br />

Saturday dawned with the Opening Ceremonies, setting the<br />

stage for an exhilarating day. The commencement of the 20<strong>23</strong>-<br />

2024 tournament season. The highlight, however, was the riveting<br />

Team Sparring Exhibition. The prowess of our athletes was<br />

undeni able, hinting at the greatness to come when this exhibition<br />

Accomplished Masters and Grandmasters from All Over the <strong>World</strong> Assembled at<br />

the 20<strong>23</strong> GTMA Global Celebration<br />

30 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5




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Grand Championships: Crowning the Ultimate Well-<br />

Rounded <strong>Martial</strong> Artist<br />

Of course, for those of us who love to ‘compete’, the pinnacle<br />

of the event, the Grand Championships, showcased competitors<br />

vying for the coveted Grand Champion title. GTMA’s unique approach<br />

to competition stives to have events and competitions for<br />

students at every level of skill and inclination create a safe, positive,<br />

inspiring event that makes student want to train harder and<br />

build lifelong relationships!<br />

3 New Grandmasters Were Promoted During this Event. Here, Kathy Lee Accepts<br />

the Title.<br />

evolves into an official event.<br />

The Global Demo Team’s inaugural perfor mance, further<br />

elevated the day.<br />

3 New Grandmasters Ascend<br />

In an emotionally stirring ceremo ny, 3 9th Degree Black Belts<br />

were awarded the title of Grandmaster a fitting reward for a lifetime<br />

of excellence and dedication to the <strong>Martial</strong> <strong>Arts</strong>!<br />

Kathy Lee, from Little Rock, Arkansas, has been a key figure<br />

in the development of modern <strong>Martial</strong> <strong>Arts</strong> curriculum, children’s<br />

programs, weapons programs and more for decades, now holds<br />

the coveted title of Grandmaster. Anyone who knows her, knows<br />

how deeply she loves the <strong>Martial</strong> <strong>Arts</strong>, and how dedicated she’s<br />

been to the development of her students, instructors, and Masters<br />

under her mentorship.<br />

Mike Niblock from Round Rock, Texas, a fantastic leader who<br />

has developed countless instructors and Masters all over the<br />

United States, joins his wife Grandmaster Marilyn Niblock in the<br />

role of Grandmaster.<br />

Ki Seung Cho from Seattle, Washington, a Professor of Taekwondo<br />

at Chosun University, moved to the United States from<br />

Korea in the early 90’s to begin teaching Taekwondo, joins the<br />

team of Grandmasters as well.<br />

All of us at <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> <strong>Magazine</strong> give a deep collective<br />

*bow* to the newly minted Grandmasters of the GTMA!<br />

Celebrating Unsung Heroes and Endless Journey<br />

Throughout the event, unsung heroes worked tirelessly to<br />

ensure its seamless execution. The event marked a short yet spectacular<br />

2 1/2 years for the organization, with Jeffrey Nodel man’s<br />

leadership shining brightly. As the journey continues, the spirit of<br />

excellence and camaraderie will undoubtedly persist.<br />

Jeff Nodelman (GTMA’s CEO), a key figure in the event’s success,<br />

shared his emotional reflections. He highlighted significant<br />

moments, including his own progression to the title of Master<br />

Apprentice and witnessing the inspiring GTMA Master Ceremony.<br />

Nodelman also lauded GTMA’s Leadership initiative for its impact<br />

on teenage mental health awareness. Heartwarming anecdotes<br />

showcased the transformative influence of martial arts leadership,<br />

exemplifying the ethos of the GTMA community.<br />

As the curtain fell on the 20<strong>23</strong> Global Celebration, the resounding<br />

message was clear: GTMA is not just an organiza tion, but a<br />

vibrant tapestry of dedication, growth, and unity. The journey continues,<br />

and with it, the promise of even greater accom plishments in<br />

the realm of martial arts excellence.<br />

The GTMA Global Event Inspires Students of All Ages and Abilities<br />

GTMA have announced an exciting partnership with “The Arnold Classic” next<br />

year as this issue goes to press. We’ll be following and reporting on this story in<br />

future issues.<br />

32 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5

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<strong>Martial</strong> <strong>Arts</strong> Visionary;<br />

Named Honorary Dean of<br />

Shinhan University


Grandmaster Sang Lee has been an influential, visionary figure<br />

in the <strong>Martial</strong> <strong>Arts</strong> for more than 50 years!<br />

As he celebrates a storied career serving his students, partners<br />

and the Taekwondo community, he’s now been honored by Shinhan<br />

University in Korea. Grandmaster Lee has been named the<br />

honorary Dean of the university.<br />

Today, we look back on the many important contributions<br />

he’s made to our industry, and celebrate this new honor. According<br />

to Grandmaster Sang Lee’s 2008 Coach of the Year Award<br />

nomination letter here are some of the reasons he earned this<br />

prestigious honor.<br />

Hailing from a history of remarkable achievements in Tae<br />

Kwon Do in his native Korea, Grandmaster Lee’s journey embarked<br />

on a new chapter when he arrived in the United States<br />

in 1975. A trailblazer in every sense, his influence on the martial<br />

arts industry can be traced back to the earliest days of his<br />

martial arts odyssey.<br />

With a history adorned by accomplishments such<br />

as a full scholarship to college, his tenure on the prestigious<br />

Korean Marine Corps Tae Kwon Do Team,<br />

and a collection of 13 gold medals earned from<br />

intercollegiate and national competitions in Korea,<br />

Grandmaster Lee’s legacy was already well-established.<br />

His crowning moment was induction into the<br />

revered Korean Hall of Fame in 1970.<br />

Upon his arrival in the United States, Grandmaster<br />

Lee’s resilience and determination shone brightly. After<br />

saving diligently while juggling full-time janitorial work<br />

and part-time teaching of Tae Kwon Do on Staten<br />

Island in New York, he laid the foundation<br />

for his own school in Binghamton,<br />

New York in 1975.<br />

Recognition of Grandmaster<br />

Lee’s prowess<br />

extended beyond his<br />

teaching. In 1979, he<br />

was extended the<br />

honor of becoming<br />

the first US<br />

National Team<br />

Coach by Dr. Dong<br />

Ja Yang, then President<br />

of the AAU Tae<br />

Kwon Do Union. This<br />

marked the beginning<br />

of a storied<br />

coaching career<br />

that would leave<br />

an indelible mark<br />

on the world of Tae<br />

Kwon Do.<br />

From heading the<br />

US Taekwondo Team<br />

in five world championships<br />

between 1979<br />

and 1987, to leading the team at the 1987 Pan Am Games and the<br />

US Olympic Taekwondo Team in Seoul, Korea, Grandmaster Lee’s<br />

leadership was unparalleled. His innovation reached new heights<br />

as he introduced a Taekwondo Resident Athlete Training Program<br />

at the US Olympic Training Center in 1986. This groundbreaking<br />

initiative aimed at honing skills for international competition, alongside<br />

his creation of the first Olympic Taekwondo training videos,<br />

showcased his visionary approach.<br />

Grandmaster Lee’s tireless efforts culminated in the establishment<br />

of the “Elite Athlete Championships.” This groundbreaking<br />

concept, realized from 1988 to 1991, paved the way for the USTU<br />

to host the US Tae Kwon Do Championship – analogous to the<br />

US Open Golf and Tennis Championships – offering American<br />

athletes more opportunities to compete globally.<br />

Beyond the medals and accolades, Grandmaster Lee’s legacy<br />

resides in his profound commitment to Tae Kwon<br />

Do. His contributions to the <strong>World</strong> Taekwondo<br />

Federation, The United States Taekwondo<br />

Union, and The United States Olympic Committee<br />

have left an enduring mark on the<br />

sport.<br />

For his remarkable journey, unwavering<br />

commitment, and numerous accomplishments,<br />

Grandmaster Sang Lee rightfully<br />

earned the title of 2008 Coach of the Year. His<br />

legacy continues to inspire martial artists and<br />

enthusiasts around the world, as his story stands<br />

as a testament to the transformative power of dedication<br />

and passion.<br />

In the realm of martial arts, there<br />

emerges a luminary who transcends<br />

the boundaries of<br />

greatness, leaving an<br />

indelible mark for<br />

generations to<br />

come. Grandmaster<br />

Sang Lee, a<br />

living legend,<br />

embodies this<br />

distinction<br />

with a legacy<br />

that spans<br />

triumphs in the<br />

ring, pioneering<br />

leadership, and<br />

an unwavering<br />

commitment to<br />

the martial arts<br />

community. His<br />

journey is a saga<br />

of innovation,<br />

tradition, and unyielding<br />

dedication<br />

that has touched millions<br />

across the globe.<br />

Grandmaster Sang Chul Lee - The <strong>Martial</strong> <strong>Arts</strong> Visionary<br />

38 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5


whose fresh and innovative ideas meld seamlessly<br />

with Grandmaster Lee’s deep-rooted philosophy.<br />

Together, they’ve crafted a paradigm that<br />

transcends the ordinary, turning their dojangs into<br />

sanctuaries of martial arts steeped in rich Korean<br />

cultural heritage.<br />

As an astute businessman, Grandmaster<br />

Lee has unlocked the key to prosperity: ownership.<br />

Rejecting the status quo, he invested in his<br />

dreams by acquiring the very buildings that house<br />

his dojangs. This shrewd move has proven not<br />

only economically sound but also a testament to<br />

his unswerving commitment to martial arts as a<br />

way of life.<br />

Grandmaster Lee and the U.S. Olympic Team Visit the White House<br />

A Legacy Carved in Dedication and Innovation<br />

Grandmaster Sang Lee stands as a testament to the power<br />

of hard work and a shared vision. Guiding his path is a unique<br />

partnership with his son, Jay, a second-generation Korean,<br />

A <strong>Martial</strong> Art for All Seasons<br />

Grandmaster Lee’s influence extends far beyond<br />

the confines of competition, elevating Taekwondo<br />

from a mere sport to an ethos that enriches lives.<br />

His convictions mirror the essence of Taekwondo: a<br />

fusion of self-defense, discipline, respect, and selfimprovement.<br />

While Taekwondo’s Olympic presence shines as a<br />

beacon of success, Grandmaster Lee understands its broader role<br />

in shaping character and values.<br />

Diving deep into the fabric of Taekwondo, Grandmaster Lee<br />

imparts the art not merely as a sport but as a holistic way of life.<br />

This approach has fortified his dojangs against economic tides,<br />

ensuring growth and success even amidst challenging times. His<br />

philosophy reverberates, echoing that Taekwondo isn’t a fleeting<br />

activity; it’s a lifelong journey etched into the soul.<br />

After Surviving the War, Poverty and Hunger, Grandmaster Lee Focused His Life on<br />

Success in the <strong>Martial</strong> <strong>Arts</strong><br />

continued on page 42<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5 39

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One of the Keys to Grandmaster Lee’s Success, is Owning the Real Estate His Schools Operate In<br />

continued from page 39<br />

Pioneering a Global Movement<br />

In 1984, Grandmaster Lee embarked on a visionary mission,<br />

birthing the U.S. Taekwondo Centers – a national network<br />

designed to be the gold standard in Taekwondo instruction. The<br />

name “U.S. Taekwondo Center” became more than a brand; it was<br />

a promise of excellence. Each branch flourished under the umbrella<br />

of this pioneering organization, benefiting from its esteemed<br />

reputation and unwavering commitment to quality.<br />

Champion of Progress and Innovation<br />

As the custodian of Taekwondo’s growth, Grandmaster Lee’s<br />

tenure as President of the U.S. Taekwondo Committee (USTU)<br />

was marked by challenges and triumphs that transformed the<br />

landscape. His legacy includes the creation of the prestigious U.S.<br />

Open Taekwondo Championship – a global milestone that rippled<br />

across nations, inspiring the establishment of similar competitions<br />

worldwide.<br />

The USTU, under his guidance, delivered the Regional Olympic<br />

Qualification Championship to American shores in 2000 and<br />

2004. This landmark achievement bolstered American athletes’<br />

pursuit of Olympic glory, etching Grandmaster Lee’s name in the<br />

annals of Taekwondo history.<br />

Grandmaster Lee Creates Beautiful Training Centers with Both Modern Technology, and a Traditional Flair<br />

42 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5


Sang Lee’s Notable Accomplishments<br />


• 1971: BS in Law from Korea University<br />

• 1986: Graduated from US Olympic Academy<br />


• 2007-Current: President of U.S. Taekwondo Committee<br />

• 2002-2005: Vice President of <strong>World</strong> Taekwondo Federation, the International Governing body of Taekwondo in the<br />

world as recognized by the International Olympic Committee (IOC)<br />

• 1998-2001: Executive Council Member of <strong>World</strong> Taekwondo Federation<br />

• 1997-January of 2004: President of United States Taekwondo Union, the National Governing body of Taekwondo in<br />

the United States as recognized by the US Olympic Committee (USOC)<br />

• 1997-2003: Board of Directors of United States Olympic Committee (USOC)<br />

• 1997-1998: Member of International Relations Committee of US Olympic Committee<br />


• 1995: Head of US Taekwondo Team at Pan American Games<br />

• 1993-1995: Commissioner of Taekwondo at US Olympic Festival<br />

• 1988: First ever Head Coach of US Olympic Taekwondo Team in Seoul, Korea<br />

• 1987: Head Coach of US Taekwondo Team at Pan American Games<br />

• 1987: Head Coach of US Taekwondo Team at 8th <strong>World</strong> Taekwondo Championships<br />

• 1985: Head Coach of US Taekwondo Team at 7th <strong>World</strong> Taekwondo Championships<br />

• 1983: Head Coach of US Taekwondo Team at 6th <strong>World</strong> Taekwondo Championships<br />

• 1981: Head Coach of US Taekwondo Team at 5th <strong>World</strong> Taekwondo Championships<br />

• 1979: Head Coach of US Taekwondo Team at 4th <strong>World</strong> Taekwondo Championships<br />


• 1970: Inducted into Korean Taekwondo Hall of Fame by Korean Olympic Committee<br />

• 1960-70: 13-Time Gold Medalist (Both Intercollegiate and National) in Korea<br />


• 1992: Founder of US Open Taekwondo Championships<br />

• 1988: Innovator and Producer of First Olympic Taekwondo Training Videos: “Get Ready for the Gold” Parts I & II<br />

• 1987: Developed program for human adjustment to international travel for competitions with Dr. Jackie Paul of the US<br />

Olympic Sports Science Department<br />

• 1986: Created for the first time a Taekwondo Resident Athlete Training Program at the US Olympic Training Center<br />

Woosong Foundation<br />

As a teenager, Lee was nicknamed Woosong by his friends. In Korean, “Woo” means “friend” and<br />

song means “evergreen”. Taken together, Woosong translates into “ever loyal and faithful friend.” Lee<br />

felt it appropriate to name his foundation “Woosong”. The Woosong Foundation is a non-profit organization<br />

established to provide Taekwondo Scholarships to lower-income families. It is Lee’s belief that<br />

everyone should have the opportunity to participate in Taekwondo.<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5 43


Championing the Soul of Taekwondo<br />

A resurgence of the essence of Taekwondo<br />

lies at the heart of Grandmaster<br />

Lee’s aspirations. The decline in membership<br />

and medals at world championships reflects<br />

his concern over the erosion of martial arts<br />

values. To remedy this, he envisions a future<br />

led by true Taekwondo enthusiasts who<br />

recognize the art’s holistic significance.<br />

Lessons Through Storytelling<br />

Grandmaster Lee is noting for being a<br />

gifted storyteller, and uses these stories to<br />

teach valuable lessons. Unquestionably,<br />

Grandmaster Lee’s most famous story is this<br />

one. He uses it to illustrate the proper way<br />

to kick.<br />

Greyhound Bus Story<br />

“Imagine that you want to go on a bus<br />

trip between Colorado Springs and Denver.<br />

Since the bus does not pick you up at home, the first thing that you<br />

have to do is go to the bus station. (From fighting stance, the rear<br />

or kicking foot on the ground is considered at “home”. To go to the<br />

bus station means to bring the kicking leg to the knee.)<br />

From the bus station, you can then go to Denver. (Extend<br />

kicking leg so it reaches the target.) From Denver, you want to<br />

return home to Colorado Springs. Since the bus does not take you<br />

straight home, you have to go back to the bus station first. (Kicking<br />

foot does not go directly back to the ground, but instead returns to<br />

the knee.) From the bus station, you can then go home. (Foot goes<br />

from knee back to ground.)<br />

The bus driver goes from Colorado Springs to Denver at 75<br />

miles per hour, but he is anxious to return home, so he drives from<br />

Denver to Colorado Springs at 85 miles per hour. (The kick, or<br />

punch, goes out at 75 mph, but snaps back faster at 85 mph. Returning<br />

quickly means that you are able to set up fast for the next<br />

Grandmasters Kyung Deok Kim (KyungKiDo Taekwondo Association), Sang Lee, Y.K. Kim (<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong><br />

Founder), Hack Sung Ahn (Korean Tigers Demo Team)<br />

movement: kick, attack, etc. This also greatly improves the speed<br />

of the kick, protects the kicking leg from injury, and creates a snapping<br />

motion which increases the impact of the kick)”<br />

This story became well known throughout the world after<br />

Grandmaster Sang Lee became the U.S. National coach in 1979.<br />

Since then most national champions and all members of the USTC<br />

have learned this story and have applied it to their training.<br />

Arrow in the Rock<br />

One day a person wanted to travel from his village to another<br />

one over the mountains. He had a long way to go through a forest.<br />

Not wanting to stop because of the tigers, he kept on going, and<br />

eventually it got dark. There were a lot of noises in the forest and<br />

he was often frightened. Suddenly, on the trail ahead of him appeared<br />

two shining eyes. Now he became very afraid. Not wanting<br />

to be eaten by a tiger, he took out his one and only arrow and with<br />

all his concentration, took sight on the target and shot the arrow.<br />

The eyes disappeared. Since it was dark, and he was still afraid,<br />

he hurried on to the village. The next day, he was very curious as<br />

to what he had killed so he went back into the forest and found<br />

where he had shot the arrow. Imagine his surprise when he found<br />

out he had not shot a tiger, but instead his arrow was firmly embedded<br />

in a rock. This shows what can be done if we concentrate hard<br />

enough and consider every action to be a life or death decision.<br />

Following in His Father’s Footsteps, Son, Jay Lee, Honored for His Contributions<br />

to the <strong>Martial</strong> <strong>Arts</strong><br />

A Legacy That Resonates<br />

Grandmaster Sang Lee’s journey through the realms of martial<br />

arts is a symphony of dedication, innovation, and resilience. His<br />

indomitable spirit has cemented his position as a once-in-a-generation<br />

leader, steering the course of Taekwondo into uncharted<br />

waters while safeguarding its traditional values. As his legacy<br />

continues to unfold, Grandmaster Lee’s impact on martial arts<br />

resonates as an enduring testament to the human spirit’s boundless<br />

potential.<br />

44 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5

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Grandmaster Lee’s Vision Realized:<br />

The 12th Annual U.S. Open International Taekwondo Hanmadang<br />

Grandmaster Lee’s vision<br />

included a new approach to<br />

competition. Many instructors<br />

are frustrated by mainstream<br />

tournaments that seem to alienate<br />

more students than they<br />

inspire.<br />

So Grandmaster Lee created<br />

a unique competition experience<br />

where students are not only<br />

challenged at their own level, but<br />

compete in events that leave a<br />

positive impression on students.<br />

In a dazzling display of skill<br />

and spirit, the U.S. Taekwondo<br />

Committee proudly presented the 12th Annual U.S. Open International<br />

Taekwondo Hanmadang, held at Ed Robson Arena in Colorado<br />

Springs, Colorado. From July 28th to 29th, martial artists from<br />

around the world converged upon this hallowed ground, uniting in<br />

celebration of Taekwondo’s rich heritage and its enduring impact<br />

on lives across the globe.<br />

A Legacy of Excellence:<br />

This grand event traced its roots back to the inception of the<br />

U.S. Open International Taekwondo Championship in 1992. Having<br />

initially graced the bustling streets of Chicago, the Hanmadang<br />

found its new home in the scenic landscapes of Colorado Springs<br />

and Denver. With a legacy spanning over a quarter of a century,<br />

this event has become a cornerstone of the martial arts calendar, a<br />

testament to the art’s enduring appeal.<br />

A Global Convergence:<br />

https://youtu.be/cPuQEm42M3U<br />

As the sun cast its golden rays over the Ed Robson Arena,<br />

the atmosphere was charged with excitement. Over 1,300 participants<br />

journeyed from far-flung corners of the world, forming<br />

a tapestry of cultures and backgrounds. From the vibrant streets<br />

of China, the serene landscapes of Taiwan, the ancient traditions<br />

of Korea, to the spirited enthusiasm of European and Pan<br />

American nations – the Hanmadang was a true melting pot of<br />

Taekwondo mastery.<br />

Empowering Tomorrow’s Leaders:<br />

A Unique Tapestry of Unity:<br />

One of the Hanmadang’s most<br />

endearing facets is its ability to<br />

forge connections across generations.<br />

Families, young and old,<br />

stood side by side, united by the<br />

threads of Taekwondo. Parents,<br />

grandparents, children, uncles,<br />

and aunts joined forces to create<br />

teams that defied age boundaries<br />

and showcased the power of kinship.<br />

As the sun set on each day’s<br />

events, the jubilant cheers echoed<br />

the sentiment of unity that permeated<br />

the arena.<br />

George Purnia of Colorado Springs, a testament to the Hanmadang’s<br />

transformative power, remarked, “The award certificate<br />

that my grandsons will receive for placing in the top 3 at the Hanmadang<br />

will be a valuable addition to their college applications.” This<br />

profound impact on personal growth and development underscores<br />

the Hanmadang’s role as a beacon of achievement and inspiration.<br />

A Glimpse into the Future:<br />

Previous iterations of the U.S. Open International Taekwondo<br />

Hanmadang left some school owners uncertain about its offerings.<br />

Yet, as they witnessed the mesmerizing events unfold<br />

firsthand, hesitation gave way to exhilaration. The Hanmadang’s<br />

lineup of competitions perfectly aligned with the techniques, and<br />

values taught in their classrooms. More than a mere tournament,<br />

this gathering is a catalyst for building team spirit and camaraderie<br />

within schools, reinforcing the martial arts community’s<br />

unwavering unity.<br />

The crowd was also in awe of the Shinhan University demonstration<br />

team’s jaw-dropping performance!<br />

Spectacular Showcases:<br />

While Taekwondo sparring garners Olympic fame, the U.S.<br />

Open International Taekwondo Hanmadang is an ode to the diverse<br />

aspects of this ancient art. Recognizing that not all students<br />

gravitate towards sparring, this grand gathering provided an<br />

unparalleled platform for the “other 90%” – those who find their<br />

expression in traditional forms, creative forms, board breaking,<br />

power breaking, and the captivating spectacle of demonstration<br />

team events.<br />

Officials of the USOpen Hanmadang Gather to Kick Off Another Inspiring Event.<br />

46 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5

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Shinhan University: Cutting Edge Higher Education Institution,<br />

Names Sang Lee Honorary Dean.<br />

Grandmaster Lee Named Honorary Dean of Shinhan University in South Korea.<br />

Early in 20<strong>23</strong> Grandmaster Sang Lee received an appointment<br />

as the Honorary Taekwondo Dean for Shinhan University,<br />

an innovative education institution focused on imbuing students<br />

with cutting edge skills, and rock solid character. Grandmaster Lee<br />

accepted this high honor at a spectacular awards ceremony in font<br />

of hundreds of students, faculty, administrators, and leaders.<br />

In 2019, the Shinhan University Taekwondo Education and Fusion<br />

Major embarked on a new journey. The Head Professor of the<br />

Taekwondo Education and Fusion Major, Kwon Kyung Sung says,<br />

“In the past, Taekwondo began as a martial art and evolved into a<br />

sport. Sportified Taekwondo successfully globalized and established<br />

itself as a sport enjoyed by people all over the world. There<br />

is a saying that Taekwondo is the origin of the Korean Wave.”<br />

Today, Taekwondo has transformed into a realm of culture,<br />

contributing to the spread of Korean popular culture worldwide<br />

and endlessly showcasing its value as a part of the new Korean<br />

Wave content.<br />

Shinhan University’s Taekwondo Education and Fusion Major<br />

aims to further strengthen the value and direction of Taekwondo<br />

by integrating it with education. Even as times change and accelerate,<br />

one unwavering value is education. Therefore, we will<br />

produce various Taekwondo content and demonstrate educational<br />

value, nurturing future Taekwondo talents who can make a<br />

difference in society.<br />

In a world marked by transformative shifts, where the educational<br />

landscape is responding to dwindling student populations,<br />

cutthroat competition, and the borderless expanse of the education<br />

market, South Korea has been at the forefront of redefining<br />

its approach to learning. With a focus on bolstering university<br />

competitiveness and nurturing well-rounded talents with strong<br />

character, the paradigm of education in the country is undergoing<br />

a significant overhaul.<br />

In answer to this pressing need, two stalwarts in the field-based<br />

vocational education domain, Shinheung and Hanbuk University,<br />

48 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5

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Hundreds of Students, Faculty, Staff, Press and Taekwondo Royalty Gather to Present this Deep Honor to Grandmaster Sang Lee<br />

renowned for their four-decade legacy, have joined forces to give<br />

rise to a pioneering institution: Shinhan University.<br />

Rooted in the ethos of “Cultivating balanced individuals<br />

contributing to humanity’s co-prosperity, underpinned by the<br />

tenets of Christianity,” Shinhan University emerges as a trailblazer<br />

in shaping the values of the modern era and heralding<br />

a fresh outlook on learning. Its mission is clear – to nurture the<br />

quintessential talents that South Korea requires, encapsulated in<br />

the inspiring motto “Embarking on a Novel University Experience<br />

Beyond the Ordinary.”<br />

Shinhan University is on a mission to mold a new breed of<br />

“New Shinhan-Koreans” – individuals poised to champion the<br />

values of the future. The university’s core educational objectives<br />

are distinct and dynamic: fostering<br />

a “spiritual education for servicemindedness,”<br />

propagating “civic<br />

education for global harmony,” nurturing<br />

“practical education for national<br />

advancement,” and delivering<br />

“professional education for our<br />

aspiring students.” This distinctive<br />

approach positions the university<br />

as a hub of specialized education,<br />

ready to meet the ever-evolving<br />

demands of contemporary society.<br />

Graduates from Shinhan University<br />

are envisioned as young and<br />

dynamic “New Shinhan-Koreans.”<br />

They will skillfully navigate the<br />

swiftly shifting educational landscape<br />

and the dynamic global stage, fostering a sense of camaraderie<br />

through spirited competition. Amidst a constantly evolving<br />

information age and an increasingly multicultural society, these<br />

future leaders will seamlessly weave together knowledge-driven<br />

creative thinking with compassion and empathy.<br />

In an age of global perspectives, Shinhan University emerges<br />

as a beacon of hope, a harbinger of change in the tapestry of<br />

Korean higher education. It represents a transformative juncture,<br />

igniting progress and innovation. As we embark on this remarkable<br />

journey to redefine education, we eagerly anticipate the support<br />

and attention from all corners. Shihan University is not just an institution;<br />

it’s a movement toward a future where education thrives in<br />

harmony with the changing times.<br />

50 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5

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Empowering Lives through<br />

Bluegrass <strong>Martial</strong> <strong>Arts</strong>:<br />

A Journey with Samuel Conver<br />

In the heart of Louisville, a hidden gem known as Bluegrass <strong>Martial</strong> <strong>Arts</strong> thrives under<br />

the expert guidance of Samuel Conver. Since its inception in 2014, this martial arts<br />

academy has become a cornerstone of skillful training and holistic growth, appealing<br />

to individuals of all ages and backgrounds with its steadfast commitment to discipline,<br />

knowledge, and community engagement.<br />

A Legacy of Excellence<br />

At the core of Bluegrass <strong>Martial</strong> <strong>Arts</strong><br />

stands Samuel Conver, a martial arts maven<br />

who embodies dedication and pursuit of<br />

mastery. Holding an impressive 7th-degree<br />

black belt in Ed Parker’s American Kenpo<br />

Karate, along with several other prestigious<br />

black belts, Samuel’s lifelong journey began<br />

at the tender age of 8, highlighting his enduring<br />

devotion to the art and faith in Christ.<br />

Nurturing Growth and Unity<br />

Bluegrass <strong>Martial</strong> <strong>Arts</strong> extends beyond<br />

physical training, offering a haven for<br />

personal development. Boasting a wellequipped<br />

dojo featuring top-tier Zebra<br />

Mats, alongside essential amenities like restrooms<br />

and a parent-friendly lounge, the environment fosters<br />

comfort and camaraderie.<br />

A Communal Contribution<br />

Bluegrass <strong>Martial</strong> <strong>Arts</strong> weaves its influence within the<br />

community through unique contributions. By partnering with<br />

a local church, Samuel has been able to utilize their facilities<br />

for classes, donating a significant portion of the profits back to<br />

the church. Notably, he also serves as a full-time public-school<br />

teacher, embodying his commitment to education and community<br />

service.<br />

Strategic Growth and Success<br />

Embracing contemporary marketing techniques, Bluegrass<br />

<strong>Martial</strong> <strong>Arts</strong> harnesses the power of its website and social<br />

media ads. With a mere $300 investment, the academy generated<br />

30 new, high quality leads in August,<br />

demonstrating the potency of these strategies<br />

in attracting potential students.<br />

Championing Worthwhile Programs<br />

Bluegrass <strong>Martial</strong> <strong>Arts</strong> extends its impact<br />

beyond training by offering a shelter<br />

of physical activity and growth for children<br />

in need. By providing martial arts training<br />

to youngsters who lack access to afterschool<br />

activities, the academy plays a vital<br />

role in enhancing their lives.<br />

Harnessing Technology for Efficiency<br />

To streamline operations, Bluegrass<br />

<strong>Martial</strong> <strong>Arts</strong> utilizes the ATLAS <strong>Martial</strong> <strong>Arts</strong><br />

Management Software. This tool enables<br />

efficient management, empowering Samuel to focus on imparting<br />

his expertise to his students.<br />

Words of Wisdom for Success<br />

Samuel Conver offers valuable insights for fellow martial<br />

arts school owners seeking success in business. His advice<br />

centers on nurturing a strong online presence through effective<br />

websites and social media. Embracing community partnerships<br />

and focusing on programs that make a difference can<br />

also amplify the impact of a martial arts academy.<br />

Bluegrass <strong>Martial</strong> <strong>Arts</strong> and Samuel Conver’s journey symbolize<br />

the harmony between martial arts excellence, community<br />

enrichment, and business acumen. With a firm commitment<br />

to growth, education, and inclusivity, this academy shines as<br />

a testament to the transformative power of martial arts in all<br />

aspects of life.<br />

54 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5

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Elevating <strong>Martial</strong> <strong>Arts</strong> Education<br />

and Leadership:<br />

Korean American <strong>Martial</strong> <strong>Arts</strong> Academy<br />

In Orlando, Florida, since 1993, The <strong>World</strong> Taekwondo & Hapkido Academy, guided by<br />

the Grand Master Frank R. Nelson, has not only nurtured the disciplines of Taekwondo<br />

and Hapkido but has also woven a legacy, commitment, and growth.<br />

Crafting Mastery<br />

Grand Master Frank R. Nelson’s journey embodies dedication,<br />

expertise, and commitment garnered over decades of martial arts<br />

involvement. With accomplishments including an 8th Dan in Moo<br />

Duk Kwan, Jidokwan, and Chungdokwan, along with a 7th Dan in<br />

Korea Hapkido Total Association and a Kukkiwon Certified International<br />

Master title, his vast knowledge propelled him to the role of<br />

Vice President at the Korean American <strong>Martial</strong> <strong>Arts</strong> Academy.<br />

renowned masters, absorbing the essence of various styles,<br />

including Taekwondo, Hapkido, Ishynryu Karate, Wushu Gungfu,<br />

and more. This exposure equipped him with a unique and wellrounded<br />

perspective on martial arts.<br />

Legacy of Leadership<br />

In 1993, Master Nelson founded the Central Florida Taekwondo<br />

& Hapkido Academy. Despite challenges, the academy thrived for<br />

fifteen years under his guidance until<br />

temporary closure due to military deployment.<br />

His commitment to teaching,<br />

however, remained unshaken.<br />

A New Chapter<br />

Master Nelson’s legacy evolved<br />

in 2016 with the establishment of the<br />

Korean American <strong>Martial</strong> <strong>Arts</strong> Academy.<br />

Renewing ties with the Kwans,<br />

he earned recognition and promotions<br />

from various organizations. His journey<br />

culminated in 2022 with an 8th Dan in<br />

Chungdokwan and the prestigious title<br />

of Kukkiwon International Poom/Dan<br />

Belt Examiner.<br />

A <strong>Martial</strong> <strong>Arts</strong> Odyssey<br />

Rooted in Miami in 1960, Grand Master Nelson’s martial arts<br />

immersion began in 1975 with “Korean Karate” or “Kong Soo Do.”<br />

His journey intersected with military service, introducing him to<br />

Taekwondo, Hapkido, and Yudo combat training during Basic<br />

Combat Training. This marked the beginning of his martial arts<br />

journey, which led him to international training and exposure to a<br />

diverse range of disciplines.<br />

From Soldier to Instructor<br />

After military service, Grand Master Nelson embarked on a<br />

global journey of intensive martial arts training. He trained under<br />

Influential Connections<br />

Grand Master Nelson’s journey was enriched by encounters<br />

with luminaries like GM Jae Sun Do and GM Dong Kyun Lim.<br />

Hosting the Korean Hodori Demonstration Team showcased his<br />

commitment to sharing martial arts with the world.<br />

A Lasting Impact<br />

Grand Master Frank R. Nelson’s influence resonates through<br />

his students, the martial arts community, and the Korean American<br />

<strong>Martial</strong> <strong>Arts</strong> Academy. His unwavering dedication, extensive<br />

knowledge, and visionary leadership continue to shape martial<br />

arts education, serving as an inspiration for practitioners globally.<br />

56 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5

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Green Side Up<br />

by Hanshi Dave Kovar<br />

I was visiting one of our martial arts academies a while ago and during my visit, the<br />

school manager (a great, hard working, ethical guy) was explaining to me how he<br />

was working on this incredibly sophisticated formula to track students’ progress and<br />

attendance. He felt like he was onto something, but there were a lot of moving parts<br />

and it would be some time before he had it all figured out. “Too complicated,” I thought.<br />

It reminded me of a story I once heard<br />

about a famous landscape architect. He was<br />

a master at what he did. He traveled the world<br />

creating amazing gardens and<br />

landscapes for prestigious<br />

locations. It is said that on<br />

days when he felt particularly<br />

challenged, he would<br />

pull out a piece of paper<br />

from his pocket, look at<br />

it, nod, fold it up and get<br />

to work creating another masterpiece. People<br />

were astounded by the brilliant designs that<br />

would seem to come out of nowhere after he<br />

studied that tiny piece of paper.<br />

Eventually this master designer<br />

died. His colleagues approached<br />

his widow and asked her for<br />

that mysterious piece of paper,<br />

which they were convinced<br />

contained the secret formula<br />

to his success. After much<br />

to-do, she allowed them<br />

one glance at the old slip<br />

of paper. As they gathered<br />

around, they unfolded the paper<br />

and looked at the writing,<br />

convinced that whatever was<br />

written on it would be the key<br />

to their success. It simply said, “When laying sod, always put the<br />

green side up.”<br />

I love this story because it reminds me that so often we manage<br />

to over-complicate our lives, our careers, our relationships.<br />

For example: In my field, martial arts school operators tend to get<br />

easily sidetracked by the latest trend or the newest ad, and in the<br />

process they sometimes forget that in order to have continued<br />

success, they must stick to just a few basic concepts.<br />

1. Be the cleanest school in town.<br />

2. Be the friendliest place in town.<br />

3. Always try your best to teach a great class, never just a<br />

good one.<br />

4. Have excellent student/parent communication.<br />

5. Every day look for opportunities to promote the benefits<br />

of <strong>Martial</strong> <strong>Arts</strong>.<br />

So, the next time you find yourself in over your head and not<br />

sure of which way to turn, remember, “When laying sod, always put<br />

the green side up.”<br />

HANSHI DAVE KOVAR is an 8th degree black belt and recognized as the “Trainer of Trainers.” Hanshi<br />

Dave Kovar is an internationally acclaimed instructor with black belt degrees in ten different martial arts styles. His<br />

systems have been implemented in hundreds of schools around the US.<br />

58 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5<br />

Photograph (right) by Liudmila Chernetska

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<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> <strong>Magazine</strong> is the definitive source<br />

for information, news, education, ethical business<br />

practices, product reviews and innovative developments in<br />

the world of martial arts business.<br />

We are always on the look out for notable, engaging and<br />

valuable stories for our readers!<br />

If you, your school, organization, event, product, or service<br />

has a story that might be of value to our readers, we’d love to<br />

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Public Speaking for<br />

<strong>Martial</strong> Artists (Part 2)<br />

by Grandmaster Jessie Bowen<br />

Public Speaking Tips for the Telephone, Sales Presentation, and Class<br />

No matter what’s going on in your life, when the telephone<br />

rings, put a smile on your face and answer the phone with a<br />

pleasant voice. Think of it as making the person on the other<br />

end smile and become excited, looking for the opportunity to<br />

meet the voice.<br />

• Create a telephone script and make it mandatory for everyone<br />

who answers the telephone to present. You want to build<br />

consistency in your phone presentation.<br />

• Your student enrollment program should be written so that<br />

the person who is doing the presentation can present it confidently.<br />

• Your instructional programs will most likely have<br />

four levels of students. Communication is different<br />

with each group. Children groups, beginner<br />

groups, intermediate groups, and advanced<br />

groups. There should be instructor training for<br />

each of these groups.<br />

An important point to understand in<br />

developing your public speaking program is<br />

that the audience, purpose, time, place, and the<br />

speaker’s confidence and experience<br />

are all critical in speaking opportunities<br />

through which<br />

to develop skills.<br />

Take your skills on<br />

the road.<br />

You’re ready to<br />

take your public<br />

speaking talents<br />

to the next<br />

level once you’ve<br />

mastered your<br />

teaching skills<br />

and success.<br />

8 Steps to Become A Public Speaker<br />

1. Define Your Area of Expertise. What are you good at?<br />

2. Identify Your Target Audience<br />

3. Gain Public Speaking Skills<br />

4. Learn the Art of Speech Writing<br />

5. Create a Professional Presence Online<br />

6. Avoid Cold Calling<br />

7. Start with Local Events<br />

8. Attend Networking Engagements<br />

How much to charge<br />

Here’s a rule of thumb for appropriate pricing: Newbie speakers<br />

might earn $500–$2,500 for a talk. Beginning speakers, or those<br />

just establishing a brand with their first book, might earn $5,000–<br />

$10,000. Finally, those with several books and other “social proof”<br />

forms might draw $10,000–$20,000.<br />

How to Find Paid Speaking Opportunities in Any<br />

Industry<br />

Specific speakers want ‘paid speaking engagements’<br />

but aren’t precise about the types of engagements, venues,<br />

or audiences they wish to address.<br />

• Use an agent if you don’t have the expertise or time to search<br />

for speaking opportunities, then hire an agent specializing in<br />

the audience you want to speak to.<br />

• Join network groups. This is a great way to introduce yourself<br />

as a speaker and gain referrals for speaking opportunities.<br />

• Make a list of companies and organizations that frequently<br />

offer personal development training for their employees.<br />

These are just some things you can do to enter the public<br />

speaking world. Remember to start with the end in mind.<br />

Contact Jessie Bowen or subscribe to his online training class if<br />

you need support. www.coachjessiebowen.com<br />

GRANDMASTER JESSIE BOWEN is president of Karate International of Durham, Inc., a member of the<br />

American <strong>Martial</strong> <strong>Arts</strong> Association Sport Karate League and Hall of Fame, and has been a member of the Duke University<br />

PE Staff for over 25 years. He is the author of Zen Mind-Body Mindfulness Meditation and Zen Mind-Body Mindfulness<br />

Meditation for <strong>Martial</strong> <strong>Arts</strong>, as well as several other books, programs, and audio CDs on meditation and success training.<br />

60 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5

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Ignite Your <strong>Martial</strong> <strong>Arts</strong> School’s<br />

Success This Fall with 7 Creative<br />

Marketing Strategies!<br />

by Mr. Sean Lee<br />

As the leaves change and a new season approaches, it’s the<br />

perfect time to revitalize your martial arts school’s marketing efforts<br />

and attract a wave of eager new student leads. Embrace the<br />

spirit of fall and watch your enrollment soar with these innovative<br />

promotion ideas:<br />

1. Harvest-Themed Open House<br />

Invite the community to experience the excitement of your<br />

martial arts school through a harvest-themed open house event.<br />

Decorate your space with fall colors and elements, and offer free<br />

introductory classes, demonstrations, and interactive activities.<br />

Engage parents and potential students in the action, letting them<br />

get a taste of the skills and values your school instills.<br />

2. Back-to-School Specials<br />

Embrace the back-to-school season by offering irresistible specials<br />

and discounts for new student sign-ups. Highlight the<br />

benefits of martial arts in promoting discipline, focus,<br />

and self-confidence, which align perfectly with the<br />

goals of a successful school year. Parents will appreciate<br />

the opportunity to invest in their child’s<br />

personal growth and well-being.<br />

3. Fall Fitness Challenge<br />

Tap into the renewed commitment to fitness<br />

that often accompanies the fall season. Launch a<br />

fall fitness challenge, encouraging participants to<br />

set and achieve martial arts and fitness<br />

goals. Offer rewards and recognition for<br />

those who complete the challenge,<br />

creating a sense of accomplishment<br />

and fostering a strong sense of<br />

community within your school.<br />

4. Pumpkin-Carving Social Media Contest<br />

Boost your online presence by hosting a pumpkin-carving contest<br />

on social media. Invite current students and their families to showcase<br />

their creativity by carving martial arts-themed pumpkins. Encourage<br />

participants to share their creations on social media with a<br />

specific hashtag, increasing your school’s visibility and engagement.<br />

5. Community Workshop Series<br />

Position your martial arts school as a hub of knowledge and skill<br />

within the community by organizing a series of workshops. Offer<br />

workshops on self-defense, anti-bullying techniques, stress relief,<br />

and more. These events not only provide valuable insights but also<br />

offer a chance for potential students to experience the expertise of<br />

your instructors firsthand.<br />

6. Fall Festival Booth<br />

Participate in local fall festivals and fairs by setting up a booth<br />

that showcases your school’s offerings. Provide engaging demonstrations,<br />

interactive games, and informational materials. This is<br />

an excellent way to introduce your school to a wider audience and<br />

connect with families in a festive atmosphere.<br />

7. Buddy Referral Program<br />

Harness the power of your current students’ networks by<br />

launching a buddy referral program. Encourage students to invite<br />

their friends to try out classes together. Offer incentives such as<br />

free lessons, merchandise, or special events for successful referrals.<br />

This not only drives new leads but also strengthens the sense<br />

of camaraderie among your existing students.<br />

This fall, seize the opportunity to elevate your martial arts<br />

school’s visibility and attract a new wave of enthusiastic student<br />

leads. By combining the spirit of the season with these creative<br />

marketing strategies, you’ll set the stage for a successful and<br />

rewarding season of growth and achievement.<br />

SEAN LEE is the Executive Director of Sales and Marketing for hundreds of martial arts schools<br />

and specializes in online and social media marketing using his extensive professional experience in<br />

sports and martial arts marketing, contract negotiation, and investment.<br />

62 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5

BE RECOGNIZED in future editions of<br />

<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> <strong>Magazine</strong>.<br />

Our goal at <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> <strong>Magazine</strong> is to<br />

support our industry and help you grow your martial<br />

arts school. It’s incredibly useful for our readers to hear<br />

about YOUR specific experiences and results.<br />

You are part of a wonderful industry and community<br />

with <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> <strong>Magazine</strong>, and now, you’ll<br />

be able to share and contribute to that community in a<br />

richer and more meaningful way than ever before!<br />

Share Stories About:<br />

• Achieving a New Rank<br />

• Opening a New Location<br />

• Winning an Award<br />

• Discovering a Successful Marketing Strategy<br />

• Building a Retention System that Works Well<br />

• Tournament Results<br />

• Anything else that our readers might find valuable!<br />

<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com/Ureport<br />

Or send your story ideas to Editor@<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com


Remember the Brightness<br />

by An-Shu Stephen Hayes<br />

Why do we so often overlook what is good and life-enhancing, and continue to get<br />

captured by the negative?<br />

That habit comes from ancient biological survival mechanisms.<br />

Scouting for the bad takes top brain priority because survival is a<br />

primary need. We have to scan constantly for what could snuff out<br />

life in a heartbeat. Goodness is nice, but badness is important. And<br />

if we find no threat, then we become suspicious. What is hiding out<br />

there to overtake us by surprise?<br />

So, how do we keep the alertness without it overwhelming<br />

us? How can we loosen the tightness of focus on the negative to<br />

permit more appreciation of the bright and beautiful?<br />

We can only do that through reprogramming training.<br />

You are very busy, so here is a short but powerful routine<br />

I do each morning and whenever I find myself<br />

dulling out or hardening up too much during the<br />

day. It only takes a couple of seconds.<br />

• Slowly take in a very deep breath and hold it for just a second<br />

or two.<br />

• Reflect on how fortunate you are to be aware of your potential<br />

as a bright light bringing goodness, peace, sanity, and stability<br />

to the world.<br />

• “I am alive with significance”<br />

• Slowly breathe out.<br />

• Slowly take in a very deep breath and hold it for just a second<br />

or two.<br />

• Reflect on how amazing it is that you are tuned in to the truth<br />

that every moment of every experience brings you closer to<br />

fuller realization of your potential.<br />

• “I follow my path with purpose”<br />

• Slowly breathe out.<br />

• Slowly take in a very deep breath and hold it for just a second<br />

or two.<br />

• Reflect on how blessed you are to attract into your life just the<br />

right friends, guides, and mentors who share what you need<br />

and encourage you on with their example.<br />

• “I am tuned in to finding living examples of what I seek”<br />

• Slowly breathe out.<br />

• Finally, remind yourself that when you get off track, you will<br />

remember to do this exercise.<br />

AN-SHU STEPHEN HAYES has authored more than 20 books, worked as a body guard for the Dali<br />

Lama, supervised over 30 school locations worldwide, and was named “A legend; one of the 10 most influential<br />

living martial artists in the world” by Black Belt <strong>Magazine</strong><br />

64 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5


Browse the <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong><br />


Do You Have Items to Sell?<br />

Is There Something You Need?<br />

Selling Your School?<br />

Looking to Buy a School?<br />

Are You An Instructor Looking For a<br />

Career in The <strong>Martial</strong> <strong>Arts</strong>?<br />

Are You a School Owner<br />

Looking to Hire Instructors?<br />

<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5 65


One EASY Step That Changed A<br />

<strong>Martial</strong> <strong>Arts</strong> School Owner’s Life<br />

by Grandmaster Mike Bugg<br />

An Inspiring Turnaround<br />

See if you recognize this story: A dedicated martial artist,<br />

we’ll call him “Master T” to protect his privacy, opened<br />

a modest martial arts school. He had a very high level of<br />

skill in the martial arts, but his school wasn’t doing very<br />

well. He had a day job, and taught martial arts at night. His<br />

few students barely covered the bills of the school, and he<br />

couldn’t seem to get ahead. He wanted to quit his day job<br />

and focus on his school, but he just couldn’t afford it.<br />

Does that story sound remotely familiar? Do you know<br />

anyone like that?<br />

In addition, his wife was pregnant with their first child,<br />

and he couldn’t lose the insurance coverage from his job.<br />

Then, one day he attended a seminar about after<br />

school martial arts. He had to borrow the money to start<br />

the program, but he believed he could do it. He believed<br />

in this program so much that he quit his day job (and the<br />

insurance) so he could start the after school program<br />

full time.<br />

He followed the instructions in the Start-up Kit and<br />

took the advice of his coaches, and quickly earned<br />

enough to make up for his salary and to pay his<br />

hospital bills. Within a few months he was taking<br />

home $10,000 a month. He rented more space<br />

with the extra income he earned, which allowed<br />

him to enroll more students. Soon he was taking<br />

home $20,000 a month.<br />

When asked how he became so successful, he<br />

answered that he simply followed the plan. He<br />

didn’t try to reinvent the wheel or do it his way.<br />

He simply followed the plan and got much<br />

more than he hoped for.<br />

What’s your situation?<br />

Are you working a day job to pay for<br />

the school you love? Or maybe you are<br />

a full-time martial artist, but you are having trouble paying the bills?<br />

Or maybe you already have a successful school, but would like to<br />

add an extra $5,000 to $20,000 a month in additional income.<br />

I also have followed the program, which has been the backbone<br />

of my $2.5 million a year martial arts school. Whatever your<br />

situation, the AMSkids Program of after school martial arts with<br />

summer camp can change your future, just like it did for Master T.<br />

The Start-up Kit will show you what to do and when to do it. The<br />

AMS marketing consultants will coach you so you avoid common<br />

costly mistakes. The monthly support will give you day-by-day,<br />

hour-by-hour activities for the kids. You get everything you need.<br />

Call 1-800-275-1600 to take the one easy step that can change<br />

your school and your life. Just for calling, we’ll send you the 19<br />

Ways to Get into the School System.<br />

Seriously, what have you got to lose? Call now!<br />

OurAMS.com<br />

1-800-275-1600<br />

GRANDMASTER MIKE BUGG is an 8th degree black belt and the owner of a $1.52 million-peryear<br />

location, with one of the largest after school and summer camp programs in the country.<br />

66 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5<br />

Photograph (right) by JackF

Join Our <strong>Martial</strong> <strong>Arts</strong> Professional<br />

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and Ideas<br />

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Advice<br />



Act Like Successful People!<br />

by Grandmaster Y. K. Kim<br />

You may have been told that “knowledge is power.” A saying like that has charming<br />

attraction; but you must recall the seed and the flower: The power’s achieved when<br />

put into action.<br />

When you set a goal, you will face frustration; you<br />

may get knocked down, like every beginner.<br />

You must get back up, without hesitation, and<br />

never give up, ‘till you are a winner!<br />

Successful People Have a Positive<br />

Mindset<br />

Act with passion: Always look for possibilities<br />

and never give up until you make<br />

things happen.<br />

Act positively: Act confidently and passionately,<br />

with consistency and persistence;<br />

you will build indomitable spirit and will be<br />

unstoppable. No matter how many times you<br />

fall down, you will get back up and maximize<br />

your potential to make things happen.<br />

Act wisely: Apply your intelligence<br />

properly and effectively<br />

in the real world, and you can<br />

make your dreams become<br />

reality.<br />

Act sincerely: Act<br />

truthfully, carefully, and<br />

think twice about the<br />

consequences before<br />

acting; you will say,<br />

“Yes,” to priorities and<br />

say, “No,” to trifles.<br />

You can create an<br />

amazing future.<br />

People need<br />

positive, wise, and sincere<br />

people, so people will<br />

welcome you wherever you go. You can create successful networks<br />

and will win in life.<br />

Failures have a Negative Mindset<br />

If you act negatively, carelessly, stupidly, unfairly, lazily, inconsistently,<br />

or lack persistence: Most people will avoid you because<br />

they can’t depend on you. You will limit yourself. You can’t achieve<br />

anything and will have a painful life.<br />

Can you act like successful people?<br />

1) Intentionally act positively, wisely, and sincerely until it becomes<br />

a habit.<br />

2) Intentionally focus on your positive dreams and goals; they<br />

will motivate you to act positively, wisely, and sincerely.<br />

3) Practice The 5 Pillars of True Success, which will give you<br />

personal power to act like successful people.<br />

*This is an excerpt from the book The Five Pillars of True Success<br />

in the section on The Top 10 Successful Habits<br />

GRANDMASTER Y. K. KIM is the most successful martial arts business leader in the US, having written<br />

over 30 books on martial arts, business, leadership, and success. He has won numerous public service<br />

awards and is the founder of the leading martial arts marketing and management company in the US.<br />

68 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5<br />

Photograph (right) by AntonioGuillem

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15 Gym Myth That School<br />

Owners Should Know (Part 2)<br />

by Grandmaster Zufi Ahmed<br />

Continued from previous issue.<br />

Remember, these are some of the ideas that your prospects and students have, so<br />

being aware can help you to educate them better and endear them to all that your<br />

school truly provides.<br />

Myth #6: Starvation Diets Are The Best<br />

Way To Lose Fat Following a starvation diet<br />

usually results in a long term gain in fat. In<br />

the beginning of the diet, some fat<br />

is lost, but as soon as the<br />

person goes back to their<br />

regular diet, most of the<br />

fat is gained back. In<br />

some cases, more fat is<br />

gained than lost following a starvation diet, as<br />

a result of a slowdown of the metabolism. Also,<br />

during a starvation diet, plenty of muscle is lost<br />

and energy is greatly decreased, making it quite<br />

difficult to train.<br />

Myth #7: All Calories Are Created Equal When<br />

following a bulking diet, most trainees consume<br />

any kind of food in high quantities,<br />

whether healthy or unhealthy, just so to<br />

pile up the calories and gain weight.<br />

They don’t realize that most unhealthy<br />

foods contain empty calories and<br />

have minimal nutritional value. Also,<br />

the large quantities of unhealthy<br />

food add mostly fat weight instead<br />

of muscle, and can lead to many<br />

problems, such as heart disease.<br />

Following a clean bulk is recommended,<br />

as the majority of the foods in the diet<br />

are healthy, leading to a minimal gain in<br />

fat and a maximum gain in lean muscle.<br />

Myth #8: Protein Should Make Up<br />

The Majority Of The Diet Protein should<br />

only make up 20-30% of a person’s diet,<br />

with carbs making up 50-60%, and fat<br />

making up 20-30%. Eating too much<br />

protein is not advised as it can cause dehydration and a gain in<br />

fat. That’s right, eating too much protein can cause a gain in fat,<br />

because the body can only take up so much protein, and converts<br />

the rest into fat. Eating Too Much Protein Is Not Advised. <strong>News</strong><br />

Flash – Cheese Strings are not a good source of protein.<br />

Myth #9: All Carbs Are The Enemy Carbs are essential nutrients<br />

that provide the body with energy. Simple carbs such as corn<br />

syrup and table sugar are unhealthy. Complex carbs such as whole<br />

grain pasta and broccoli are very healthy and provide the body<br />

with plenty of energy.<br />

Myth #10: All Fats Are Bad Many trainees eliminate fat from<br />

their diets, because they think that all fats are bad. Fat is an essential<br />

nutrient that provides the body with energy. There are many<br />

different types of fat, including saturated, monounsaturated, and<br />

polyunsaturated. Monounsaturated and polyunsaturated should<br />

make up the majority of fat intake, as they are healthy. Saturated fat<br />

should be kept to a minimum, as high intakes are very unhealthy.<br />

GRANDMASTER ZULFI AHMED has amassed acclaim as a world-class competitor, martial<br />

arts educator, and is most notably founder and designer of the internationally renowned style, Bushi Ban.<br />

With over 45 years of martial arts experience and over 300 martial arts awards, his schools include ten<br />

locations across Texas.<br />

72 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5<br />

Photograph (center) by monticelllo

Join a Winning Team!<br />

W Want a Truly Inspiring Career?<br />

W Want to Join a Growing, Creative, Vibrant Organization?<br />

W Want to Help Make the <strong>World</strong> a Better Place<br />

by Expanding the Reach of the <strong>Martial</strong> <strong>Arts</strong>?<br />

If So, We Want to Meet You!<br />

We’re Expanding Our Teams!<br />

Seeking:<br />

• Account Representatives<br />

• Sales Professionals<br />

• Administrative Professionals<br />

• Marketing Representatives<br />

• Data Entry Experts<br />

• Graphic Designers<br />

• Pre-Collection Agents<br />

• Collections Professionals<br />

• Web Designers<br />

• Web Developers<br />

• Software Engineers<br />

• IT Professionals<br />

Benefits:<br />

• Competitive Pay<br />

• Holiday Pay<br />

• Paid Sick Time<br />

• Paid Vacation<br />

• Insurance Options<br />

• 401K<br />

• and More!<br />



The Best Block<br />

Is No Block At All!! (Part 1)<br />

by Shihan Dana Abbott<br />

The best block is no block at all!! With that said, it is well known and documented that<br />

if you try to block an incoming weapon’s strike with your bare extremity, such as a<br />

forearm, it will definitely result in pain and more likely injury.<br />

Side stepping the strike and letting it safely pass you by is far<br />

more advantageous to you.<br />

There is an unwritten rule, which is…..in bare handed combat<br />

with no weapon involved other than your own conditioned body<br />

you could effectively block or deflect the incoming strike. Even<br />

if you were to be struck with force that incoming strike could be<br />

blocked, slowed down or deflected preventing injury to the vital<br />

areas of your body i.e., your head. For example: a boxer’s jab to the<br />

head could render a knockout and thus win the match, but just a<br />

slight deflection of that incoming punch can change the dynamics<br />

of that punch, thus not producing a hit or point.<br />

For centuries when combatants practiced or trained in any of<br />

the fighting arts, the one with the most calloused skin, taut muscles<br />

and strong bones could easily take more punishment than a<br />

person who was not physically fit. That is why in many fighting arts,<br />

such as karate, the conditioning aspects of self-defense are very<br />

important for the overall demeanor of the fighter.<br />

Even the most conditioned bodies with years of<br />

rigid and brutal training producing rock hard shins,<br />

hands, and forearms which become<br />

oblivious to pain are still susceptible<br />

to harm. Thai boxing is a very good<br />

example of the theory. They condition<br />

themselves repeatedly by hitting<br />

their legs or forearms with a bat over and<br />

over and also punching cement walls thus<br />

creating strong impervious physical scar<br />

tissue needed for that particular area,<br />

culture or sport.<br />

The problem lies that no matter how conditioned the body is,<br />

a well placed strike with a weapon will undoubtedly best most<br />

any conditioned body part with the first blow and break down any<br />

remaining defensive techniques by the second or third. Foreign<br />

objects made from hard materials such as wood or metal, and<br />

particularly, one with a sharp edge could easily destroy anything<br />

in its path including a conditioned forearm. Imagine what the result<br />

would be if your forearm was pitted against a bladed or bludgeoning<br />

instrument?<br />

Events that promote, “no holds barred” or cage fighting showcase<br />

large and muscular competitors with well conditioned bodies.<br />

The ones who do not have these attributes are usually pummeled<br />

to the ground quickly and left in a heap of twitching pain within the<br />

first round. There are a few exceptions, one being when a smaller<br />

person in stature bests a larger person. This is only accomplished<br />

when that smaller person is able to move faster and has more<br />

agility thus avoiding the crushing blows. Even then they must wear<br />

down the opponent before their own blows can work effectively<br />

unless there is a weapon present.<br />

The old adage…”the bigger they are the harder they fall” is<br />

common knowledge in the myth David and Goliath. If David did<br />

not have a sling, which was a simple leather device, that holds a<br />

stone to be whirled and ejected, a different outcome would have<br />

been told throughout the ages. When a weapon is introduced into<br />

any situation it acts as an equalizer regardless of the size of the<br />

wielder. The weapon itself never backs down because it feels no<br />

pain and has no conscience but it can possess dangerous ferocity<br />

if necessary. With that said any person even with limited strength<br />

and physical ability can hold off many.<br />

SHIHAN DANA ABBOTT Is a 7th degree black belt in Kenjutsu, starting his 14-year education in Tokyo. He has<br />

published five books and designed a US Patent. Abbott has also conducted seminars in over 30 countries and obtained<br />

his black belt at the Hombu dojo in Yokohama. He currently offers online classes on LearntheSword.com, his unique<br />

swordsmanship academy.<br />

74 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5 Photograph (right) by Ridofranz



Strategies and Mindset: Where to<br />

Start and How to Play the Game!<br />

by Master Carlos Machado<br />

Jiu-Jitsu requires smarts, patience, resilience and anticipation.<br />

It is not uncommon that instincts get in the way of strategic<br />

thinking and improvisation. Little experience and absence of<br />

solid muscle memory prevents novices from flowing, connecting<br />

the dots in between distinct techniques, in a way that the<br />

sum of its parts can create a powerful whole.<br />

A wholesome game requires patience and consistency. An<br />

early attempt with little opposition is gradually tested against increasing<br />

levels of difficulty, which leads to the first strategy, the<br />

building of thresholds. A single move is forged into a powerful<br />

technique by adding more opposition and imaginable scenarios<br />

of deliberate sabotage against that same move. The chess<br />

game is born out of it. Once the threshold is set high enough,<br />

the second strategy will then come into play, the possible<br />

apocalypse scenarios, in which the mind is occupied with all the<br />

variables that can make a move go wrong, like reactions, luck,<br />

wit, and everything else in between.<br />

Reinforcing the muscle memory with gradual resistance<br />

and unexpected scenarios brings about another strategy,<br />

the forward and backward flow, in which a student<br />

accumulates a certain number of skills, which can<br />

be played orderly from tech 1 to tech 2 to tech 3,<br />

and switched back from tech 3 to tech 2 and so on.<br />

A failed sweep attempt can turn into a successful<br />

choke, a failed choke attempt can become a successful<br />

sweep combination. Moves connect quite<br />

well in a back and forth fashion.<br />

The whole purpose is to create confusion<br />

with predictability. Almost like<br />

causing a glitch on someone else’s<br />

expectations of what the next move<br />

might be. Which leads into the next<br />

jiu-jitsu strategy, which is the ability<br />

to combine basic moves into a<br />

disorderly flow to avoid detection.<br />

Anyone who can perform three techniques in succession have<br />

the basic elements to multiply their application when mixing<br />

them up.<br />

In the scheme of flows, submission holds when combined in<br />

a group of three to four moves give birth to the “Blitz” strategy”.<br />

Once a student is savvy enough to combine skills, it is then<br />

time to increase the firepower. A concerted effort of submission<br />

attempts made in succession will dismantle most defensive<br />

games, since each subsequent move inches closer and closer<br />

to the target of accomplishing the tap.<br />

On the opposite side of the spectrum between attacking<br />

and defending, students will acquire tremendous resilience<br />

and grit when using the “worst start case scenario strategies”,<br />

in which he/she can pick an average of four worst positions to<br />

start from. That dictates how the training will unfold. A student<br />

might choose to start from the bottom, with someone on a side<br />

control across their body, with the only intent to smash and put<br />

pressure on his/her lungs. In those situations, what matters the<br />

most is learning how to preserve one’s ability to deal with pressure<br />

against their lungs. Many novices attest to the fact they<br />

feel claustrophobic on occasion. Learning how to train without<br />

drowning is one of the most critical survival skills in jiu-jitsu. In<br />

those moments, if stuck really badly, one should make the goal<br />

smaller, more about how long to last when there is not much<br />

oxygen to go around with.<br />

Simply put, a strategic approach, like building thresholds,<br />

only sharpens a technique, while learning how to connect<br />

them on a back and forth flow multiplies and magnifies their<br />

reach. Then, as enough firepower accumulates with more<br />

attacking scenarios, place them together and sequenced in<br />

succession, like a Blitz. Finally, understand that there are no<br />

heroes when fatigue kicks in, and dealing with pressure is<br />

the quickest way to find resilience. Make those part of your<br />

jiu-jitsu game, and become the pain in the neck of all your<br />

teammates!<br />

MASTER CARLOS MACHADO is one of the pioneers of Brazilian Jiu Jitsu in the United States of America.<br />

Currently a Coral Belt, and promoted to Black Belt by Carlos Gracie Junior, Carlos Machado came to the USA in the early<br />

1990’s with his brothers where they formed the RCJ Machado Jiu Jitsu Association, one of the strongest & growing BJJ<br />

organizations in the world today.<br />

76 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5


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and one of the best ways to do that<br />

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Code Word – Safety:<br />

The Link to Family Protection<br />

by Shihan Allie Alberigo<br />

The 21st century has brought about many changes. Technological advances beyond<br />

our forefathers imagination. Things we would only read in a science fiction novel or<br />

see in movies are now reality.<br />

As the world we live in grows technologically<br />

we have things that we have to contend with<br />

that have made our way of life different than<br />

it may have been 10 years ago. Remember<br />

as children running in the woods, digging<br />

holes, building tree forts, playing army with<br />

your friends, pretending you were Grizzly<br />

Adams, wearing a coon skin cap, playing<br />

baseball or sports in the streets for hours at a<br />

time. Hearing your mother call you in after an<br />

exhausting day so that you could<br />

eat a home cooked meal. The<br />

simple fact is we don’t live that<br />

way anymore, we need to<br />

protect ourselves, our<br />

children and the family<br />

as a unit. We fear<br />

for our lives and our<br />

children’s lives so<br />

we have to be careful<br />

and watch over<br />

them every second<br />

of the day.<br />

One thing that I constantly<br />

teach my students and my<br />

parents is Code Word – Protection.<br />

You may be saying this sounds<br />

like something out of a James<br />

Bond movie but it is something<br />

far more simple. Understanding<br />

that predators of children are usually more intelligent adults and<br />

are far more advanced that any child at manipulating someone or<br />

devising plans to lure a child into a position that they may not want<br />

to be in. We need to eliminate to the best of our ability the chances<br />

of a child making this kind of mistake. We need to develop fail-safe<br />

systems that our children can follow and utilize to keep them out of<br />

harm’s way. This is where a simple code word fits in.<br />

Let’s say your child is walking back from the neighbor’s house.<br />

A car pulls up. The person in the car says “kid, hurry up and get<br />

in, your mom has been hit by a car and we have to go see her,<br />

or you dog has been hit by a car, we have to go see him or even<br />

your mom is sick we had to rush her to the hospital she told me to<br />

come and get you.” The child would respond from a distance “oh<br />

yeah what is the password.” At this point you would have already<br />

worked out a password. The password could be for example<br />

“Harry Potter.” The man in the car says she didn’t give me one, she<br />

is sick. So the child runs away to get to the designated safety area.<br />

Code word safety enables the child to realize the situation and<br />

move on to another location. It also enables the child to have a<br />

heads up and run away. The situation may be true but the very fact<br />

is the child will return home or to a neighbor’s home and then call<br />

for help. Code word protection should also be used for opening<br />

doors to the home. These scenarios, the escape routes, the alternate<br />

safety areas and the power and strength it takes to tell an adult<br />

the word “No” should be practiced and walked through regularly.<br />

I have been teaching martial arts for over 25 years and have 33<br />

years of experience in the protection field. Code words are a good<br />

foundation that many people are simply not aware of. A simple<br />

thing like this could save you and your family a whole world of pain<br />

and suffering.<br />

SHIHAN ALLIE ALBERIGO is a 7th degree black belt, the founder of the L.I. Ninjutsu<br />

Centers, one of the largest Ninjutsu schools on the planet, the author of 4 books, and an entrepreneur<br />

with one of the first online coaching companies.<br />

80 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5



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Free Yourself From<br />

Too Much Stuff (Part 5)<br />

By Lee Milteer<br />

Mental De-Cluttering Feels Good<br />

This is the fifth and final part in our Free Yourself from Too Much<br />

Stuff Series.<br />

We’ve been focusing on freeing ourselves from material “stuff,”<br />

but keep in mind that it would also behoove you to do some mental<br />

clean-up.<br />

Mental de-cluttering and emotional de-cluttering are extremely<br />

important. If not done, they can lead to self-imposed blockages,<br />

resistance, massive frustration, and stress. Holding on to grudges,<br />

anger, or bitterness blocks you from receiving and causes you to<br />

be frustrated, discouraged, unmotivated, and depressed.<br />

How do you de-clutter in this way? Well, start by recognizing<br />

the predominant thoughts running through your mind and then the<br />

subsequent feelings you have as a result. Put into words your general<br />

opinion and belief about your life and your ability to co-create it. How<br />

do you view manifestation, your friends, your family, money, etc.?<br />

Go through each area of your life. Make a list of all the beliefs<br />

and feelings you have that pertain to each one. Let it all flow. Don’t<br />

hold back. The more honest and candid you are with yourself, the<br />

better. No one needs to see your list; it’s between you and you.<br />

Homework Assignment:<br />

Pick a different area in your home or office and<br />

give yourself permission to go on the “Stuff Diet.”<br />

If there are clothes in your closet that you have<br />

not worn in the last 24 months – get rid of them!<br />

If there are clothes you don’t like and don’t<br />

give you a good feeling when you wear them –<br />

out they go!<br />

If there are clothes that need repair,<br />

have them repaired. Your one exception:<br />

you can keep your wedding<br />

dress or tuxedo!<br />

Don’t forget to clean out your attic<br />

and garage; inevitably there are<br />

things you’re keeping that would cost more to repair than replace<br />

– throw them out or give them away. Get rid of old furniture, toys,<br />

office files, magazines, and newspapers.<br />

Clear out the junk that robs you of your energy and time whenever<br />

you see or think about it.<br />

De-clutter your life from the tangibles and intangibles that<br />

are no longer adding to your well-being. New substances, new<br />

relationships, and new opportunities do not flow easily into a cluttered<br />

environment.<br />

Another important homework assignment: allow yourself to<br />

gently move away from acquaintances and friends who are no<br />

longer really friends. Just because you were close and had a lot<br />

in common at one time does not mean that you’re destined to be<br />

friends forever. Give yourself permission to really see and let go of<br />

relationships that have grown in different directions. Free yourself<br />

up for opportunities to meet and spend time with people that you<br />

would really enjoy or learn from.<br />


Most of us don’t remember “stuff” but we do remember experiences.<br />

Why not start creating your life with memories instead of<br />

things that have to be insured, cleaned, or repaired? You will gain a<br />

sense of clarity by releasing what is no longer needed or wanted.<br />

You will allow your life to be more organized and less stressed. Apply<br />

this concept of the“STUFF DIET” to every area of your life and<br />

watch the clarity unfold for you.<br />

Remember less is more and clutter-free feels good.<br />

I hope you have enjoyed Freeing Yourself from Too Much<br />

Stuff! If you want people to get on board with you, be sure to Catch<br />

them doing things Right! Have Fun in the process and remind<br />

yourself that the efforts you invest today to be free of all your unneeded<br />

material and mental things will free you to have the time<br />

and energy to actually enjoy your life.<br />

Your new motto: If It Doesn’t Serve a Purpose, Have Meaning,<br />

or Monetary Value—OUT IT MUST GO!<br />

MS. LEE MILTEER is an Intuitive Business Coach, award-winning professional speaker, and TV<br />

personality who has counseled and trained over a million people throughout her career. Lee is Stephen Oliver’s<br />

<strong>Martial</strong> <strong>Arts</strong> Wealth Mastery’s Millionaire Smarts Coach and is also a best-selling author of educational resources.<br />

Visit www.milteer.com<br />

84 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5




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Ideology or Biology? (Part 1)<br />

by Shidoshi Alfredo Tucci<br />

Contrary to what we think, the rational mind has very little power in the global<br />

human computation. Of course, reason defends itself with good reasoning about its<br />

importance, but the truth is that the prefrontal cortex is not such a big deal, especially<br />

for many gentlemen to whom the head serves only to wear a hat or sport a pigtail.<br />

I will not deny here what is obvious, that is, all those achievements<br />

that reason has brought us as a species. However, most of<br />

them were the result of personal conquests, successes of single<br />

individuals whose abilities and natures far exceeded the average.<br />

The rest of us came in later to take advantage and exploit their<br />

discoveries, inventions or accomplishments; the greed of some,<br />

the vanity or the craving for power, took great care<br />

of exploiting their possibilities and applications,<br />

but the creative act, the discovery, are always<br />

the heritage of a few, by definition, abnormal<br />

people.<br />

Exceptionality doesn’t make a rule, but we<br />

like to think we’re all very rational and as smart<br />

as Einstein.<br />

The fact is that, in our daily life, the logical<br />

mind occupies just a tiny space in our decisions.<br />

We are much more emotional and visceral than<br />

logical, so, as Mexicans would say, “Don’t<br />

become compadres!” And speaking<br />

of Mexicans ... I heard the other day<br />

a Mexican telling a great joke, of<br />

course, politically incorrect at all.<br />

The witticism comes to perfectly exemplify<br />

the dissociation between<br />

reason and biology.<br />

It says so ... (read with a slow<br />

and Mexican accent):<br />

A good friend of mine, who<br />

had three girlfriends, decided<br />

to take a test to discuss which<br />

one he should marry, so he<br />

gave $5,000 to each one<br />

and told them to spend<br />

that money the way they<br />

wanted.<br />

The first girlfriend went<br />

shopping and bought all<br />

kinds of dresses, lingerie<br />

and shoes, and when she<br />

came back she said: “Look,<br />

sweetheart, how many<br />

beautiful things I bought<br />

with your money just to<br />

please you more.”<br />

The second one went<br />

shopping and bought lots<br />

of gifts for him, and came back and she said: “Look, my darling,<br />

what beautiful things I bought you to make you happy.”<br />

The third girl took the money and invested it, multiplying it by<br />

three, then she came before him and said: “Look, honey, I took your<br />

money and invested it well, and now I bring you all this money back<br />

so that you can do with it what you consider.”<br />

My friend thought intensely about the test and its results, and<br />

after meditating thoroughly on what would be the best decision, he<br />

finally made up his mind and chose... The one with the biggest ass!<br />

Since most of the readers that follow me belong to the masculine<br />

gender, it might be difficult for those of ME TOO to take in the<br />

jest, and probably they will seek to excommunicate me; after all,<br />

the <strong>Arts</strong> of Mars are from Mars (a guy who was paradoxically born<br />

without any intervention of any masculine principle!), they are not<br />

from Minerva, from Diana the Huntress or from Hera (the mom of<br />

the aforementioned).<br />

SHIDOSHI ALFREDO TUCCI is the CEO and General Manager of the Budo International Publishing<br />

Company, a leading publisher in the martial arts with over 35 years in the industry. He is also author of several<br />

books: The Immaterial Dimension, The Way of the Warrior, and The Spirit. He currently lives in Valencia, Spain.<br />

88 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5<br />

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How to Get the Most out of Your<br />

Next Belt Test<br />

by Master Tina Bane<br />

Belt testing is one of the hallmarks of the martial arts that sets it apart from other exercise<br />

and activity programs. It is an important key to student retention and a fundamental<br />

means of teaching some of our most effective life lessons. However, it is also one of the<br />

most effective tools we have to promote our schools and help them grow.<br />

Do you know how to get at least 5 new students per month from<br />

belt tests? It’s fairly easy, if you know how:<br />

1. Test every month. Each student will only be qualified to<br />

test every three or four months, but by holding a test every month<br />

you decrease the number of students testing, making it easier to<br />

manage for the staff and more personal for the students. Plus, you<br />

average your income much better.<br />

2. Gather a crowd. Each student must bring at least<br />

five friends or family members to witness their test.<br />

These witnesses help the student to learn to perform<br />

well under (emotional) pressure and provide a<br />

market of potential new students.<br />

3. Keep a dual focus. Whatever you say during<br />

testing, and whatever you ask the students to<br />

do, have the audience in mind. Take a few<br />

extra moments to explain to the audience<br />

what they are seeing – what the<br />

students are doing, and why they are<br />

doing it.<br />

4. Emphasize the benefits<br />

of martial arts training. Having<br />

students stand up and<br />

recite some of the improvements<br />

they have made due<br />

to the martial arts not only<br />

serves to increase retention by<br />

reminding them of the value of your<br />

classes, it also serves to encourage the<br />

audience members to enroll when they<br />

hear the great results their own friends and family members have<br />

achieved.<br />

5. Give a Trial Lesson. Every belt test should contain an exhibition,<br />

and part of that exhibition should be an audience participation<br />

segment of competitions and a quick, mini-class.<br />

6. Make a special offer. Everyone who attends the test should<br />

receive at least a FREE Week of classes.<br />

When you have a large crowd, can impress upon them the value<br />

of training at your school as evidenced by student testimonials, give<br />

them a chance to feel the fun of training, and then make them an<br />

offer they can’t refuse, you will easily get at least five new students<br />

per test.<br />

For more details on how to do any of these six steps, call an<br />

AMS Marketing Expert at 1-800-275-1600.<br />

MASTER TINA BANE is a 6th degree master instructor and owner of a Top Ten martial arts school<br />

with successful after school and summer camp programs.<br />

90 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5<br />

Photograph (right) by Miljan Živković

Lee Milteer is an Internationally known and celebrated<br />

Entrepreneur, Visionary, Best Selling Author, Award winning<br />

Professional Speaker, TV Personality, and Intuitive Business Mentor.<br />

Lee provides business and success advice and resources to nearly<br />

250,000 people around the world.<br />

Reclaim the Magic<br />

will evoke a consciousness<br />

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within you to manifest your<br />

heart’s true desires. is<br />

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The Value of Demo Teams<br />

by Grandmaster Tim McCarthy<br />

Here’s a fun fact to upset your day: In the average classroom, only about one-third of the<br />

students will be able to learn at the rate the teacher is teaching.<br />

That’s because about one-third will not be able to learn that quickly<br />

(because of their own learning style and ability), and that leaves<br />

about one-third who are getting bored because the pace is too slow.<br />

Now I don’t know you, your students, or your teaching style, but I’m<br />

just pointing out the bell curve of learning ability in the human race.<br />

People learn at different speeds and through different<br />

modalities (visual, auditory, and kinesthetic) – that’s not your<br />

fault, it’s just the way our minds work. The question to you, as a<br />

teacher, is what do you do about it?<br />

First, you try to teach your classes in all three learning modalities:<br />

You SHOW the technique for the visual learners (and let them<br />

see themselves in the mirrors), EXPLAIN the technique with words<br />

for the auditory learners, and you let the students FEEL<br />

the technique through practice for the kinesthetic<br />

learners. For some you may actually have to guide<br />

their hands or feet into the right position so that<br />

they feel the correct motion before they can get<br />

it right. Fortunately, most martial arts classes are<br />

designed this way to help our students.<br />

The second thing you might do is provide<br />

guided practice with thoughtful partnering. Try to<br />

pair up students for practice who can help each<br />

other. For example, if you have a quick learner<br />

who has a caring personality, you can pair<br />

that person up with a slow learner. The<br />

quick learner practices leadership and<br />

teaching skills while the slow learner<br />

gets individual attention to learn the<br />

technique. However, if you have two<br />

quick learners who are not-so-caring,<br />

pair them up together so they<br />

can move at a quicker pace and<br />

push each other to higher levels<br />

of achievement. On the other<br />

hand, if you have two aggressive<br />

personalities who like to feel the power of the technique, pair<br />

them up and let them beat the heck out of each other.<br />

The third thing you can do, and the actual topic of this column, is to<br />

form a Demo Team or Exhibition Team for the quick learners and high<br />

achievers. As I believe I have said in this column before, I am a strong<br />

believer of teaching to the maximum and testing to the minimum. Your<br />

belt test should contain the minimum requirements to advance to the<br />

next rank, so that all of your students (including the slow learners) can<br />

pass the test. I don’t consider this “watering down” the curriculum,<br />

because I want to offer higher and higher levels of skill to those who<br />

have the ability and desire to develop it. I don’t see rank requirements<br />

as the place for that development… I prefer the Demo Team.<br />

I would invite the most skilled and quick learning students to Demo<br />

Team Class, where I would teach the higher levels of skills. I understand<br />

that some schools offer membership on the Demo Team as an “upsell,”<br />

and I accept that a higher level of instruction might require a higher level<br />

of financial commitment, but I am not offering the Demo Team as a business<br />

model, rather as an instructional model to give the most able and<br />

committed students an organized opportunity for advanced training.<br />

The Demo Team Class would be presented as a much higher<br />

level than your regular classes, as only the top one-third (or even<br />

one-tenth) of your students would be attending. You could teach advanced<br />

skills and at a quicker pace, and expect that your students will<br />

be practicing at home to develop those skills. You would also teach<br />

presentation skills on what makes not only an exciting demo, but what<br />

makes an effective demo – one that causes the audience to want to<br />

enroll in classes. Of course, you would have to find some opportunities<br />

to put on Exhibitions to the public, to give your team a goal and an<br />

opportunity to get immediate audience feedback for their show. Ideally<br />

the experience they gain will make each show better than the last.<br />

The Demo Team is also a training ground for your future<br />

instructors. You can identify those with the highest skill levels,<br />

the most commitment, and the best leadership abilities. If you<br />

don’t already have one, I strongly suggest you form a Demo<br />

Team to develop your students to the highest level.<br />

GRANDMASTER TIM MCCARTHY is a 9th degree black belt and is a martial arts educator<br />

with a master’s degree in education. He has been instrumental in developing two industry-changing<br />

programs, plus has directed and been featured in hundreds of martial arts videos and webinars.<br />

92 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5

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How to Plan for Success (Part 1)<br />

by Grandmaster Lawrence Arthur<br />

Success isn’t something that just happens. It’s something that you make happen by<br />

carefully planning what you are going to do each and every day. Your daily goals start<br />

with a monthly plan of action that every staff member has a part in creating and is<br />

therefore keenly aware of, signs off on it, and takes responsibility for part of it.<br />

Since new enrollments are the lifeblood of any school, we start<br />

our plan with a projection of how many new enrollments we need<br />

this month. For the sake of easy numbers, let’s say it’s ten new<br />

memberships. The next number should be how many introductory<br />

lessons you will need to teach to enroll ten, based on your average<br />

closing ratio over the past two or three months.<br />

Let’s say your closing ratio is 50% so you need to give 20 introductory<br />

lessons (or one per day) to enroll ten members. To give 20<br />

intros, how many appointments do you need based on your<br />

show ratio?<br />

Again, let’s say it’s 50%; so, you need 40 appointments<br />

to give 20 intros and enroll ten members.<br />

Goals need to be broken down into smaller,<br />

shorter-term goals so you know if you are on track<br />

to hitting your end of the month goals. Break down<br />

your monthly goals into ten-day goals. Where do<br />

you want to be on the 10th, 20th, and 30th for appointments,<br />

intros, and enrollments?<br />

Marketing is the key to getting the number of<br />

appointments necessary to hit your<br />

goals. There are lots of different<br />

ways of getting those appointments<br />

and you need to identify<br />

which ones you are going to use<br />

this month. Start with internal<br />

marketing, which could include<br />

events that your staff<br />

put on such as birthday<br />

parties, camps, seminars,<br />

buddy days, special parties, or movie nights, referral programs, or<br />

a ton of other ideas that would encourage your students to bring<br />

their friends. Try to have at least three or four internal marketing<br />

events per month. External marketing also must be planned,<br />

and could include Facebook offers, website offers, or community<br />

events such as food drives, Breast Cancer Awareness, Wounded<br />

Warriors, or blood drives that you participate in or set up and offer<br />

a free trial program. Check with your local community calendar,<br />

Parks and Recreation department, and other groups such as<br />

churches to see what you can be involved in. Don’t give up just<br />

because someone said they’d need to get back with you about it.<br />

Be willing to let your persistence overcome their resistance. Follow<br />

up on potential events until you get a firm no.<br />

Enrolling students in your Leadership or Black Belt Club should<br />

be 50% of your new students within the first month of training. Be<br />

sure to let new students know that they will be evaluated after a<br />

couple of weeks to see if it makes sense for them to set their goal<br />

to become a Black Belt. Put all new students’ names on your list<br />

of potential upgrades and start your process of encouraging them<br />

with post cards and phone calls, and sponsoring them to participate<br />

in your Black Belt Club-only seminars and events so they can<br />

experience what it’s like to be part of the club. After two or three<br />

weeks of basic classes, set an appointment with the student and<br />

parents to go over a progress check and show them what it takes<br />

to make the commitment to become a black belt. Tell them they<br />

have what it takes and ask them to make the commitment and<br />

enroll. The upgrade price should be an enrollment fee of $300 to<br />

$500, and $50 to $100 additional per month with an optional paidin-full<br />

price of 20% off.<br />

GRANDMASTER LAWRENCE ARTHUR has been a martial artist, specializing<br />

in Karate, Kung Fu, Kenpo, Shotokan, and Goju Ryu, since 1968. He owns 40 Super Kick Karate<br />

locations and is founder of the American Freestyle Karate Association (AFKA). A world champion<br />

and hall of famer, Lawrence also runs the Black Belt Success Systems consulting firm, which trains<br />

martial arts instructors on proper business practices and is used by schools all over the country.<br />

94 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5<br />

Photograph by marchmeena29


Garett and Mr. Harrison’s<br />

Wisdom – Stop, Maim, Disable,<br />

Destroy (Part 1)<br />

By Sensei Gary Lee<br />

At the first Living Legends and the introduction of the National Sport Karate Museum<br />

everybody was there, it was incredible.<br />

Having Allen Steen and the incredible group of iconic Karate<br />

men and women that helped build this incredible sport there was<br />

overwhelming. Without a doubt, Garett’s black belt test and the<br />

introduction of the Sport Karate Museum, I was ready.<br />

I put Garett by himself in front of these guys, a lot of pressure.<br />

I wanted pure pressure and honestly I did not expect him<br />

pass because I was going to make it hard, requiring exact fundamentals,<br />

but hard for a child. I told him, I still<br />

would not sign his diploma until he turned<br />

at least 16 years of age, this was you<br />

showing what you knew and you were<br />

ready for black belt competition and<br />

these icons were asked to witness it.<br />

What blew me away was they all<br />

signed his certificate and certified<br />

him as a black belt and not as a Junior<br />

Black Belt. Mr. Minshew suggested that<br />

Garett Test for his black belt because<br />

he was destroying his brown<br />

belt opponents at the<br />

time. I really didn’t<br />

want to do it, however<br />

he was my<br />

instructor too.<br />

The test<br />

was going<br />

great<br />

except<br />

Mr. Harrison wasn’t<br />

there yet. I called my<br />

wife and she had him<br />

and they were stuck in<br />

Houston traffic. I was<br />

drawing out the exam<br />

as much as I could<br />

because I wanted him<br />

there to witness Garett’s<br />

test. Mr. Harrison<br />

had done so much for<br />

him and had been such<br />

a big influence, I just<br />

felt he needed to be<br />

there.<br />

I had Garett in the<br />

Bull in the Ring, a<br />

Kenpo self-defense<br />

exercise and had him<br />

surrounded with 12 to 16 year old black belts. It was headed<br />

by some serious young kids that would do what needed to be<br />

done in front of this group of icons and legends. Garett knew<br />

these men and women watching him were special, but didn’t<br />

realize till later in his life how special.<br />

I have to mention a few, I still get excited in my mind when<br />

I remember being in the same room with these heroes. Linda<br />

Denley, Ed Daniel, Fred “Whirlwind” Wren, Skipper Mullins,<br />

James Toney, Ralph Jaschke, George Minshew, Zulfi Ahmed,<br />

Daryl K. Stewart, and Garett’s Principal from his school.<br />

SENSEI GARY LEE, the American Samurai, is a 9th Dan black belt, a USA Karate<br />

Federation gold medalist, winner of five Super Grand National Titles, a featured actor in<br />

the movie Sidekicks, and is the founder of the National Sport Karate Museum.<br />

96 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5


Preparing Staff for Success (Part 2)<br />

by Grandmaster Kirk Pelt<br />

Once again, the most common question that I get whenever anyone asks me about<br />

summer camp is related to staffing. To repeat, hey ask, “How do you staff your<br />

camp?” The key for this question goes back to the planning and original preparation<br />

for summer camp. So we continue with some of the thinking that must go into the<br />

planning and preparation for a great staff.<br />

So far we have covered the importance of having enough staff.<br />

In relation to having enough staff we previously discussed where<br />

to get those staff members, whether it be through hiring or utilizing<br />

volunteers among the youth in your school required to<br />

get volunteer hours by their high schools.<br />

The next piece of the staff puzzle is to set goals<br />

with them for summer camp. You have to have summer<br />

camp goals for them which are your outcomes<br />

and expectations. In order to meet the goals and<br />

expectations you have to train them. You have<br />

to train the entire staff, including your volunteers,<br />

how to operate summer camp completely.<br />

This means what should happen and how you<br />

operate summer camp? When the children are<br />

there or when you’re taking them on a field trip,<br />

how do you operate summer camp? I’m<br />

talking every step along the way. What<br />

is the expectation? Training them in<br />

this regard is important because<br />

we all know, if you know how to<br />

do something well, you like to do<br />

it. If you don’t know how to do it<br />

well, you don’t want to do it. So<br />

you have to make sure they’re<br />

very well trained including<br />

the volunteers. That way<br />

everybody is on the same<br />

page with all the same<br />

expectations.<br />

Another part of staffing for a great summer camp is rewarding<br />

them. You must do something to show them your appreciation. So<br />

you have to plan and prepare on how you are going to reward your<br />

volunteer team. We take a Saturday and we do some really fun<br />

stuff. And of course the school needs to pay for the event. One year<br />

we did paintball and another year we did a lake pontoon boat thing.<br />

Our regular staff participates in the previously mentioned rewards<br />

designed primarily for volunteers, but for the regular staff we<br />

of course set monetary goals for them. They should make more income<br />

for the amount of work they put in during summer camp. We<br />

made more income, so we share that success and treat our staff.<br />

In my opinion, the staff is more important than the students<br />

in your school. Your students are important, but your staff is first<br />

because your staff sees all the students and their attitude towards<br />

them makes all the difference in the world.<br />

GRANDMASTER KIRK PELT is an 8th degree black belt and is the President of a multi-million<br />

dollar, multi-school organization, has a 30-year track record of success, and is currently on the leading<br />

edge of martial arts curriculum and business innovation.<br />

98 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5<br />

Photograph (right) by JackF


A Touch of Zen<br />

ATouchofZen.com .................................61<br />

Action Mega Convention<br />

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Adventures of Harry & Friends<br />

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Amazing <strong>Martial</strong> <strong>Arts</strong> Websites<br />

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Break Like a Champ<br />

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Budo International <strong>Magazine</strong><br />

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Extraordinary Marketing<br />

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Master Karen Eden<br />

Century<strong>Martial</strong><strong>Arts</strong>.com ............................15<br />

Grandmaster Jessie Bowen<br />

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Kick Start Kids<br />

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Kids Point MMA<br />

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Kovar Systems<br />

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Learn the Sword<br />

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Lee Milteer<br />

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MaBusinessInstitute.com .......................31, 105<br />

<strong>Martial</strong> <strong>Arts</strong> History Museum<br />

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Ninja Fighting Techniques<br />

tuttlepublishing.com ...............................33<br />

Otomix<br />

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Sport Karate Museum<br />

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An-Shu Stephen K. Hayes<br />

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Grandmaster Tim McCarthy<br />

4d-2d.com ........................................86<br />

Grandmaster Tom Patire<br />

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Warrior Defence Lab<br />

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Grandmaster Y. K. Kim<br />

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Grandmaster Zulfi Ahmed<br />

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MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5 99


Motivation:<br />

Towards or Away From? (Part 2)<br />

by Grandmaster Bill Clark<br />

Once again, I repeat a thought from the previous article: In the end, you need goals<br />

and the motivation to reach them. Get to know yourself so you can use the right<br />

motivations and not be influenced by the wrong ones.<br />

Believe it or not, some people are unmotivated and put off or<br />

intimidated by the thought of success, money, or winning. That<br />

doesn’t mean it’s bad or they don’t want it, they usually do. The<br />

problem is usually that they’re focused on the wrong ‘things’ that<br />

are not motivators for them.<br />

For example, you may have strong prejudices against money<br />

and wealth, but if your true, underlying motivation is contribution,<br />

you might find yourself working for a large, successful nonprofit<br />

foundation that raises millions of dollars to help those in pain and<br />

suffering… and rewards you well for your selfless, tireless<br />

work. Remember, it’s not about the money.<br />

And if you are a Towards person, you may<br />

be terribly affected by the seemingly negative<br />

thoughts of failure, looking stupid, getting bucked<br />

off… so you have to work hard to keep those out<br />

of your mind and personal space, especially if you<br />

are easily influenced.<br />

I FIERCELY protect my mind and<br />

spirit. I do not engage in negative<br />

or destructive conversations –<br />

in person or on the internet!<br />

And I surround myself with<br />

people I admire because<br />

that continues to fuel my<br />

motivation… I don’t need<br />

a lot of compliments, but<br />

I crave inspiration.<br />

As a teacher I only<br />

work with students who<br />

are passionate about learning and self improvement, who try their<br />

guts out, because to work with the opposite drains my energy. I<br />

have a world to change for karate and the people who love it, I<br />

shun anything that drains me or affects my motivation!<br />

At its essence, motivation is how you choose to spend your<br />

time – your energy credits. This is such a great way to think of<br />

it – as energy and how you use what’s available to you. Have you<br />

noticed that when you are low in energy, it’s hard to be motivated.<br />

Have you also noticed that you’re also low in energy when you’re<br />

not motivated enough?<br />

One last question will aid you in keeping motivation high,<br />

whether you are a Towards or an Away From person – What did<br />

you do today to bring you ONE STEP CLOSER to your goal?<br />

GRANDMASTER BILL CLARK is a 9th degree black belt and a former PKA Fighter of<br />

the Year. He is widely considered one of the top experts in martial arts business with over 50 years<br />

of leadership and innovation, having been inducted into almost every Hall of Fame in the industry. He<br />

is one of the largest multi-school owners in the world.<br />

100 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5<br />

Photograph (right) by airdone


Executive Protection: The New<br />

Profession For <strong>Martial</strong> Artists (Part 1)<br />

By Tom Patire<br />

As the world keeps changing, security has and will become a major part of big<br />

business. Personal protection is looked upon more as a necessity not only in the<br />

corporate eye but in the private sector as well.<br />

The bodyguard once thought of as only being with the elite or<br />

the famous celebrity has become the norm in today’s corporate<br />

world. Many martial artists trying to enter this field do not know<br />

how complex it really is and have no idea about all the versatile<br />

training that is required to be a legitimate professional<br />

bodyguard.<br />

In order to enter this field you have to realize<br />

what is involved in the field of bodyguard or what<br />

today’s security conscious world terms “Executive<br />

Protection”. Untrained people think that as<br />

a security person you must protect the client<br />

from outside sources alone. This is not true. The<br />

spectrum of total protection deals with protecting<br />

your client from intentional injuries (assignation,<br />

kidnaping), unintentional injuries (slipping on ice<br />

falling down<br />

Hollywood paints a picture<br />

of this profession as glamorous<br />

and luxurious which could not<br />

be further from the truth. You<br />

must be prepared for long<br />

hours and sometimes very<br />

boring work especially at<br />

meetings where you are<br />

stationed outside the<br />

door providing ongoing<br />

screening for those who<br />

enter and exit the meeting<br />

room. You discipline<br />

yourself to wait your whole<br />

life in order to react to a situation that goes down in a couple of<br />

seconds. If you should react wrong or not be paying attention, the<br />

end result could be loss of life to both you and your client. So being<br />

in top shape is a must and also knowing the law as it pertains<br />

to doing this type of work. Because the law doesn’t give favoritism<br />

to this kind of profession so the wrong use of force can end you up<br />

in jail and cause a civil lawsuit to both you and your client.<br />

Under the guidelines of the law, the force that is allowed in the<br />

public law enforcement sector is much different than the force<br />

allowed in the private security sector. Keep in mind that what I am<br />

outlining for you is general knowledge of the law, and all the laws<br />

are subject to change and variation. Each state has different laws,<br />

but many of them have basic similarities as they pertain to the use<br />

of force. All laws, once in a courtroom, are subject to some type of<br />

interpretation by the courts, and each is fact sensitive. This is why<br />

it’s very important to know the laws and stay within their guidelines,<br />

whichever sector you’re involved with.<br />

Continued Next <strong>Issue</strong><br />

GRANDMASTER TOM PATIRE, is known as “America’s Leading Personal Safety Expert” and has appeared<br />

on Good Morning America, The CBS Morning Show, The Colbert Report, Montel, plus in mainstream publications such as<br />

Family Circle, Redbook, Fortune <strong>Magazine</strong>, and The Wall Street Journal. He has written several books and has personal<br />

safety programs that can be incorporated into your martial arts school, available at TomPatire.com.<br />

102 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5 Photograph (right) by AndreyPopov

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Use the Basic Tenets<br />

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by Ms. Chris Lee<br />

One of the most basic tenets of self-defense is to use your strong points and cover<br />

your weak points. If you want to survive, you don’t attack his fist with your face…<br />

You attack with your fist while covering your face.<br />

Your business should follow the same model: use your strong<br />

points, and cover your weak points.<br />

What are your strong points? If you have a professional martial<br />

arts school, you are probably a great teacher. Your students love<br />

your classes. They respect you and cherish the time you spend<br />

with them. You should spend most of your time teaching and<br />

mentoring, to keep your student retention high and encourage<br />

word-of-mouth advertising.<br />

If you love the martial arts, chances are also good that you also<br />

love to tell people about the benefits of martial arts training. That<br />

makes you a great promoter. The more people you can<br />

talk to, the more people you can convince to take<br />

your classes, and the more students you will have.<br />

You should also spend a large part of your time<br />

promoting, to recruit more students and help<br />

your school grow.<br />

What are your weak points? I know I don’t<br />

know you, but again I’m going to guess that<br />

you didn’t become a banker or an accountant<br />

because you enjoy teaching more than<br />

business. For most martial arts instructors,<br />

collecting money from students is not a<br />

strong point. My experience with talking<br />

to martial arts masters all across the<br />

country is that they love teaching the<br />

martial arts and hate asking for money.<br />

In fact, most masters love their<br />

students, so if the student comes with<br />

a financial problem, the master’s first<br />

inclination is to say, “Don’t worry about<br />

the money. Just keep training, and<br />

pay me when you can.” That response<br />

sounds noble, but in trying economic times, where lots of students<br />

are having financial problems, it is a recipe for disaster. If you are<br />

nice to enough students, you will eventually have to close your<br />

school, and punish all your students – even those who paid faithfully.<br />

What can you do? Be professional. Hire other professionals to<br />

cover your weak points. If you are not an expert in tax law, pay<br />

someone like H & R Block to help you prepare your tax return. If<br />

you are not a good bill collector (or even if you are good, but don’t<br />

like to do it), hire AMS to handle your tuition.<br />

Our professionals are equipped with the latest technology and<br />

trained in the latest techniques to collect the most money for you.<br />

They are professionals, and good at what they do. They have been<br />

trained to remind your students of why they are training in the martial<br />

arts, and encourage them to continue training. At the same time,<br />

they are firm but fair in asking them to live up to their commitments.<br />

They will collect more money than either you or your staff could,<br />

while freeing you to do what you do best… and enjoy the most.<br />

In order to defend your business during these challenging<br />

economic times, use your strong points to grow your business and<br />

cover your weak points by hiring professionals like AMS to support<br />

you in your weak areas. It’s just basic self-defense.<br />

MS. CHRIS LEE is a martial arts business development consultant with a background in online and<br />

social media marketing.<br />

104 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 5<br />

Photograph by Antonio_Diaz


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