Martial Arts World News Magazine - Volume 23 | Issue 3
The #1 Business Resource for the Martial Arts Industry
The #1 Business Resource for the Martial Arts Industry
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<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com VOLUME <strong>23</strong> | ISSUE 3<br />
The #1 Business Resource for the <strong>Martial</strong> <strong>Arts</strong> Industry<br />
Standing on<br />
the Shoulders<br />
of Giants<br />
Michael Matsuda<br />
the founder, curator and operator<br />
of the <strong>Martial</strong> <strong>Arts</strong> History Museum<br />
The Norris’ Celebrate<br />
The 30th Annual Boots<br />
and Black Belts Gala<br />
Sport Karate Museum<br />
“Legends” Event Honors<br />
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CONTENTS<br />
FEATURES<br />
28 The 30th Annual Boots and<br />
Black Belts Gala<br />
30 The National Sport Karate<br />
Musem Event<br />
36 Michael Matsuda: The <strong>Martial</strong><br />
<strong>Arts</strong> History Museum<br />
103 FREE Tool of the Month<br />
DEPARTMENTS<br />
14 Industry Insights<br />
15 Birthdays<br />
18 Industry Innovations<br />
22 Social 411<br />
54 School Profiles<br />
65 Classified Ads<br />
99 Advertiser Index<br />
YOUR INPUT<br />
59 Tell Us Your Story<br />
78 Feature Your School,<br />
Organization, Accomplishment,<br />
or Event<br />
COLUMNS<br />
6 Editorial<br />
Is the Long-Promised Recession Now Near, and<br />
What to Do to Prepare.<br />
Master Toby Milroy<br />
8 <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> Faculty<br />
12 Staff Development<br />
An Epiphany From My Experience<br />
Why Students Might Leave (Part 3)<br />
Master Zulfi Ahmed<br />
58 Teamwork<br />
Good Business Habits:<br />
Be Friendly On Purpose<br />
Hanshi Dave Kovar<br />
60 Mind Mastery<br />
Becoming An Author (Part 2)<br />
Grandmaster Jessie Bowen<br />
62 Growth Hacks<br />
Social Media Advertising Data Usage<br />
Mr. Sean Lee<br />
64 Ninja Business Tactics<br />
“Only A Ninja Can Kill Another Ninja…”<br />
An-Shu Stephen Hayes<br />
66 After School Excellence<br />
Prosper While You Prepare Tomorrow’s Leaders<br />
Grandmaster Mike Bugg<br />
68 Pillars of Success<br />
Network Like Successful People!<br />
Grandmaster Y. K. Kim<br />
72 The Way of the Samurai<br />
Combative Weapons Q & A (Part 5)<br />
Shihan Dana Abbott<br />
74 Extraordinary Marketing<br />
Wealth vs. Lifestyle (Part 2)<br />
Grandmaster Stephen Oliver<br />
76 Mastering Modern BJJ<br />
Solitude with Fortitude<br />
Master Carlos Machado<br />
4 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3
STAFF<br />
80 Next Level Strategy<br />
Teaching Commitment (Part 1)<br />
Shihan Allie Alberigo<br />
82 Complete <strong>Martial</strong> <strong>Arts</strong> Concepts<br />
10 Principles to Become Great at Sparring (Part 2)<br />
Professor Willie “the Bam” Johnson<br />
84 The Millionaire Smarts Coach<br />
Free Yourself From Too Much Stuff (Part 3)<br />
Ms. Lee Milteer<br />
88 Budo Philosophy<br />
Reason and Magic (Part 1)<br />
Shidoshi Alfredo Tucci<br />
90 Master the Basics<br />
Regain the Adult Market<br />
Master Tina Bane<br />
92 Instructional Excellence<br />
The Value of Mat Chats<br />
Grandmaster Tim McCarthy<br />
94 Business Buzz<br />
First Impressions: Steps to Success<br />
Grandmaster Lawrence Arthur<br />
96 <strong>Martial</strong> <strong>Arts</strong> Philosophy<br />
My Journey With The A.O.K and Golden Greek (Part 3)<br />
Sensei Gary Lee<br />
98 Management Excellence<br />
Give Prospects An Online Response Option<br />
Grandmaster Kirk Pelt<br />
100 The Warrior Way<br />
Pressure and Choice In Motivation<br />
Grandmaster Bill Clark<br />
102 Tactical Self-Defense<br />
Each Situation Dictates Its Own Response (Part 1)<br />
Grandmaster Tom Patire<br />
104 Tools & Tactics<br />
Do You Spend or Invest Your Time?<br />
Ms. Chris Lee<br />
VOLUME <strong>23</strong> | ISSUE 3<br />
PUBLISHER<br />
Master Toby Milroy<br />
EDITOR-IN-CHIEF<br />
Mr. Sean Lee<br />
MANAGING EDITOR<br />
Mr. Jeff Reulbach<br />
ART DIRECTOR<br />
Mr. Frank Meyer<br />
GRAPHIC DESIGNER<br />
Mr. Amen Blue<br />
WEB DEVELOPER<br />
Ms. Erin Pham<br />
COLUMNISTS & CONTRIBUTORS<br />
Shihan Dana Abbott<br />
Grandmaster Zulfi Ahmed<br />
Shihan Allie Alberigo<br />
Grandmaster Lawrence Arthur<br />
Master Tina Bane<br />
Grandmaster Jessie Bowen<br />
Grandmaster Mike Bugg<br />
Grandmaster Bill Clark<br />
An-Shu Stephen Hayes<br />
Professor Willie “The Bam” Johnson<br />
Grandmaster Y. K. Kim<br />
Hanshi Dave Kovar<br />
Ms. Chris Lee<br />
Sensei Gary Lee<br />
Mr. Sean Lee<br />
Master Carlos Machado<br />
Grandmaster Tim McCarthy<br />
Ms. Lee Milteer<br />
Grandmaster Stephen Oliver<br />
Grandmaster Tom Patire<br />
Grandmaster Kirk Pelt<br />
Shidoshi Alfredo Tucci<br />
COVER PHOTO CREDIT<br />
Henrry Binerfa<br />
The mission of <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong><br />
<strong>News</strong> <strong>Magazine</strong> is to be the definitive<br />
source for information, news, education,<br />
ethical business practices,<br />
product reviews and innovative<br />
developments in the world of martial<br />
arts business.<br />
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MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3 5
EDITORIAL<br />
Is the Long-Promised Recession<br />
Now Near, and What to<br />
Do to Prepare<br />
It seems like we’ve been hearing about the ‘imminent’ recession for more than a year now.<br />
The Dow Jones is down about 8% and the S&P 500 is down<br />
about 13% from their peaks in 2021. Energy prices spiked to record<br />
breaking levels. Inflation rates have escalated beyond what<br />
we saw in the 80’s, even approaching what we saw in the 70’s,<br />
yikes. The Fed has raised interest rates faster than any time since<br />
the 1980’s where they reached 20%. Our representatives in DC<br />
are digging in as the debate over the debt limit looms. And now,<br />
we’ve seen a string of bank failures that give even<br />
the most conservative ‘saver’ serious concern<br />
about their future.<br />
Are we in the midst of another “stagflation” repeat<br />
of the 1970’s, or are we facing an even more<br />
sinister economic disruption? Well, I don’t have<br />
a crystal ball, but it sure ‘feels’ like we’re on the<br />
precipice of a significant change in the market.<br />
If you’ve been in the industry for a while, much<br />
of this will be ‘nothing new’ to you. We’ve<br />
seen booms and bust cycles<br />
come and go over the years and<br />
decades. We’ve seen recessions,<br />
housing market crashes, stock<br />
market bubbles burst, terrorist<br />
attacks, natural disasters, riots,<br />
pandemics, and more.<br />
Through ALL these disruptions,<br />
one thing rings true.<br />
Some schools will THRIVE,<br />
while others will suffer.<br />
If the COVID crisis taught<br />
us anything, it’s that there<br />
are times when we have to be<br />
nimble! Times where we have to<br />
change our approach, and align with the situation at hand. It ALSO<br />
taught us that the PRINCIPLES of running a successful school don’t<br />
really change much, if at all!<br />
Human behavior, human psychology, and how humans fundamentally<br />
make decisions hasn’t changed much in the last 100,000<br />
years or more, so it’s not likely to change much because of an<br />
economic disruption.<br />
School owners whose business model, systems, programs,<br />
curriculum structure and marketing strategies align with the human<br />
decision making process, and basic influence science will<br />
be the ones who stand out from the crowd, and will prosper while<br />
others struggle.<br />
For example, if you’re marketing your program’s outcomes<br />
and benefits rather than your ‘style’ or some other technical detail<br />
about your system, you’ll find the market will have a far higher<br />
perception of your value. “Activities” become commoditized, and<br />
find themselves in a ‘race to the bottom’ on pricing, while high level<br />
educational experiences command far greater prices and profits.<br />
As another example, schools that solve a ‘need’ for families and<br />
not just a ‘want’, find their businesses more stable, and in some<br />
circumstances even grow FASTER when the economy tightens.<br />
Schools who provide the ‘transported after school’ program often<br />
GROW through recessionary times, as some households have the<br />
2nd parent go ‘back to work’ and need a solution to their child’s<br />
care after school hours.<br />
In summary, when things get ‘tough’, your business model, program<br />
structure, marketing systems (and more) will be tested. NOW<br />
is the time to make sure your systems are in order, so that WHEN<br />
(not if) the next disruption comes, you’ll be ready.<br />
If you’re not sure about how ‘optimized’ your systems are, or if<br />
you need any help gaining more clarity on this topic, my team will<br />
be happy to help you - give us a call here at HQ – 1-800-275-1600!<br />
MASTER TOBY MILROY is a 5th degree black belt. Known as “The Master Systemizer,” Master Toby Milroy<br />
has positively influenced more martial arts schools than anyone in our industry. He has built a successful multi-school<br />
organization, lead the national trade association for the martial arts industry, and coached some of the most successful<br />
martial arts school operators in the world.<br />
6 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3<br />
Photo by Pheelings Media
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MARTIAL ARTS<br />
BUSINESS<br />
DISCUSSION GROUP<br />
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Just <strong>News</strong>, Tips, Strategies, and Tools to Help You Grow Your School!<br />
facebook.com/groups/<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>
OUR EXPERT FACULTY<br />
6<br />
Master Toby Milroy<br />
is a 5th degree Black Belt, the CEO and<br />
Publisher of <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong><br />
<strong>Magazine</strong>, and the Executive Vice<br />
President for AMS. In addition to building<br />
a successful multi-school organization,<br />
Master Milroy has positively influenced<br />
more martial arts schools than virtually<br />
anyone in our industry.<br />
12<br />
Grandmaster Zulfi Ahmed<br />
has amassed acclaim as a world-class<br />
competitor, martial arts educator, and is<br />
most notably founder and designer of<br />
the internationally renowned style, Bushi<br />
Ban. With over 45 years of martial arts<br />
experience and over 300 martial arts<br />
awards, his schools include ten locations<br />
across Texas.<br />
58<br />
Hanshi Dave Kovar<br />
is an 8th degree black belt and recognized<br />
as the “Trainer of Trainers.” Hanshi<br />
Kovar is an internationally acclaimed<br />
instructor with black belt degrees in ten<br />
different martial arts styles. His systems<br />
have been implemented in hundreds of<br />
schools around the US.<br />
62<br />
Mr. Sean Lee<br />
is the Executive Director of Sales and<br />
Marketing for hundreds of martial arts<br />
schools and specializes in online and social<br />
media marketing using his extensive<br />
professional experience in sports and<br />
martial arts marketing, contract negotiation,<br />
and investment.<br />
64<br />
An-Shu Stephen Hayes<br />
has authored more than 20 books,<br />
worked as a bodyguard for the Dalai<br />
Lama, supervised over 30 school locations<br />
worldwide, and was named, "One of<br />
the 10 Most Influential Living <strong>Martial</strong> Artists<br />
in the <strong>World</strong>" by Black Belt <strong>Magazine</strong>.<br />
66<br />
Grandmaster Mike Bugg<br />
is a 9th degree black belt and the owner<br />
of a 1.5 million-per-year location, with one<br />
of the largest after school and summer<br />
camp programs in the country.<br />
60<br />
Grandmaster Jessie Bowen<br />
is President of Karate International of Durham,<br />
Inc., a member of the American <strong>Martial</strong><br />
<strong>Arts</strong> Association Sport Karate League<br />
and Hall of Fame, and has been a member<br />
of the Duke University PE Staff for over 25<br />
years. He is the author of Zen Mind-Body<br />
Mindfulness Meditation and Zen Mind-Body<br />
Mindfulness Meditation for <strong>Martial</strong> <strong>Arts</strong>.<br />
68<br />
Grandmaster Y. K. Kim<br />
is the most successful martial arts business<br />
leader in the US, having written<br />
over 30 books on martial arts, business,<br />
leadership, and success. He has won<br />
numerous public service awards and is<br />
the founder of the leading martial arts<br />
marketing and management company in<br />
the US.<br />
8 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3
OUR EXPERT FACULTY<br />
72<br />
Shihan Dana Abbott<br />
is a 7th degree black belt in Kenjutsu,<br />
starting his 14-year education in Tokyo.<br />
He has published five books and designed<br />
a US Patent. Abbott has also<br />
conducted seminars in over 30 countries<br />
and obtained his black belt at the Hombu<br />
dojo in Yokohama. He currently offers<br />
online classes on LearntheSword.com.<br />
74<br />
Grandmaster Stephen Oliver<br />
is a 9th degree black belt and is the<br />
founder and CEO of Mile High Karate<br />
schools, and founder of the <strong>Martial</strong> <strong>Arts</strong><br />
Wealth Mastery Program.<br />
76<br />
Master Carlos Machado<br />
is one of the pioneers of Brazilian Jiu<br />
Jitsu in the United States of America.<br />
Currently a Coral Belt, and promoted<br />
to Black Belt by Carlos Gracie Junior,<br />
Carlos Machado came to the USA in the<br />
early 1990’s with his brothers where they<br />
formed the RCJ Machado Jiu Jitsu Association,<br />
one of the strongest & growing<br />
BJJ organizations in the world today.<br />
80<br />
Shihan Allie Alberigo<br />
is a 7th degree black belt, the founder of<br />
the L.I. Ninjutsu Centers, one of the largest<br />
Ninjutsu schools on the planet, the<br />
author of 4 books, and an entrepreneur<br />
with one of the first online coaching companies<br />
(TakingItToTheNextLevel.com).<br />
82<br />
Professor Willie “The BAM” Johnson<br />
is a 7th degree black belt and seven-time<br />
sport karate and Kung-Fu world champion.<br />
He has appeared in four movies, 16 plays,<br />
and 11 television shows. He is also the national<br />
spokesperson for the Stronger than<br />
Drugs Foundation and the Champions<br />
Against Drugs.<br />
84<br />
Ms. Lee Milteer<br />
is an Intuitive Business Coach, awardwinning<br />
professional speaker, and TV<br />
personality who has counseled and<br />
trained over a million people throughout<br />
her career. Lee is Stephen Oliver’s<br />
<strong>Martial</strong> <strong>Arts</strong> Wealth Mastery’s Millionaire<br />
Smarts Coach and is also a best-selling<br />
author of educational resources.<br />
88<br />
Shidoshi Alfredo Tucci<br />
is the CEO and General Manager of the<br />
Budo International Publishing Company,<br />
a leading publisher in the martial arts<br />
with over 35 years in the industry. He<br />
is also author of several books: The<br />
Immaterial Dimension, The Way of the<br />
Warrior, and The Spirit. He currently lives<br />
in Valencia, Spain.<br />
90<br />
Master Tina Bane<br />
is a 6th degree master instructor and<br />
owner of a Top Ten martial arts school<br />
with successful after school and summer<br />
camp programs.<br />
MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3 9
OUR EXPERT FACULTY<br />
92<br />
Grandmaster Tim McCarthy<br />
is a 9th degree black belt and is a martial<br />
arts educator with a master’s degree in<br />
education. He has been instrumental<br />
in developing two industry-changing<br />
programs, and has directed and been<br />
featured in hundreds of martial arts videos<br />
and webinars.<br />
94<br />
Grandmaster Lawrence Arthur<br />
is a martial artist specializing in Karate,<br />
Kung Fu, Kenpo, Shoto-kan, and Gojurue,<br />
with 40 Super Kick Karate locations,<br />
and founder of AFKA. <strong>World</strong> champion<br />
Lawrence also runs the Black Belt Success<br />
Systems consulting firm, training<br />
martial arts instructors on proper business<br />
practices in schools all over the country.<br />
96<br />
Sensei Gary Lee<br />
the American Samurai, is a 9th Dan black<br />
belt, a USA Karate Federation gold medalist,<br />
winner of five Super Grand National<br />
Titles, a featured actor in the movie Sidekicks,<br />
and is the founder of the National<br />
Sport Karate Museum.<br />
100<br />
Grandmaster Bill Clark<br />
is a 9th degree black belt and a former<br />
PKA Fighter of the year. He is widely considered<br />
one of the top experts in martial<br />
arts business with over 40 years of<br />
leadership and innovation, having been<br />
inducted into almost every Hall of Fame<br />
in the industry. He is one of the largest<br />
multi-school owners in the world.<br />
102<br />
Grandmaster Tom Patire<br />
is known as “America’s Leading Personal<br />
Safety Expert” and has appeared on<br />
Good Morning America, The CBS Morning<br />
Show, The Colbert Report, Montel,<br />
plus in mainstream publications such as<br />
Family Circle, Redbook, Fortune <strong>Magazine</strong>,<br />
and The Wall Street Journal.<br />
104<br />
Ms. Chris Lee<br />
is a martial arts business development<br />
consultant with a background in online<br />
and social media marketing.<br />
98<br />
Grandmaster Kirk Pelt<br />
is a 9th degree black belt and is the<br />
President of a multimillion-dollar, multischool<br />
organization, has a 30-year track<br />
record of success, and is currently on the<br />
leading edge of martial arts curriculum<br />
and business innovation.<br />
We’re Seeking Contributors!<br />
Do you have something to share?<br />
We’d love to hear about it!<br />
CONTACT US:<br />
407-895-1996 Editor@<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com<br />
<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com/Ureport<br />
10 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3
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STAFF DEVELOPMENT<br />
An Epiphany From My<br />
Experience Why Students<br />
Might Leave (Part 3)<br />
by Grandmaster Zulfi Ahmed<br />
A private elite school mentality. Expect excellence don’t settle<br />
for mediocrity Demand more to get more. Engage more to be<br />
engaged. Communicate more to be understood better. Educate<br />
more to be understood better. Appreciate more to be appreciated.<br />
Parents with high standards and expectations take their children<br />
to institutions of higher excellence. They don’t mind paying more.<br />
They don’t mind sacrificing more. But they expect results and a<br />
higher quality of performance.<br />
So let us make our mindset such and let’s make our<br />
institutions such. Expect more to get more. Higher<br />
standards to attract a higher quality of customer.<br />
One who is willing to do more and pay more in<br />
return of quality education.<br />
So my dear fellow <strong>Martial</strong> Art Executives,<br />
my moment of realization and the epiphany was<br />
really nothing new. It just happened that it happened<br />
to me in a different setting in a different<br />
role, first as a parent then as a customer and then<br />
I connected it to being a business owner and an instructor.<br />
I was outside my normal element. Not that I<br />
didn’t know this in the very first phase but that<br />
day I realized it from a different role.<br />
We all know these important facts<br />
about keeping good retention. We all<br />
have learned and even taught them to<br />
our staff. But it is always good to see<br />
things once again to be reminded<br />
and to view them from a different<br />
angle.<br />
For you, the ultimate takeaway<br />
from this writing should be: The 5<br />
Major Truths of student Retention.<br />
1) First of all, to grow our Students we must first get to know our<br />
students. Make a connection. Be curious, be inquisitive, and be<br />
sincere.<br />
2) Understand them before you expect them to understand<br />
you. They don’t really care about how much you know but they will<br />
know how much you care. Take good care of them.<br />
3) To be appreciated you must first appreciate. Show your gratitude<br />
and appreciation every chance that you get.<br />
4) Be serious about their progress and improvement first, if you<br />
want them to be serious about what you do, show genuine concern<br />
about their learning, progress and the quality of their skill.<br />
5) Clear and timely Communication is your responsibility. The<br />
more you communicate, the better relationships you develop.<br />
Great communication is one of the most important aspect of your<br />
service.<br />
In conclusion, all that what I have expressed is probably nothing<br />
new for any good business owner and any great <strong>Martial</strong> <strong>Arts</strong><br />
teacher.<br />
To expect seriousness from our students and to get commitment<br />
from our students, we must first approach with seriousness<br />
and commitment ourselves. Remember, it’s a give and take<br />
paradigm and not a take and give paradigm. You must give first,<br />
before you expect to receive. What you give out, you will take in.<br />
The more serious you are, most likely, they will also be serious<br />
about you. The more committed you are, most likely they will be<br />
committed too.<br />
You see, you set the mindset expectations and conditioning<br />
in your school, in your life, and in your business. Don’t expect any<br />
rewards without first earning the right to be rewarded.<br />
Let’s get serious.<br />
GRANDMASTER ZULFI AHMED has amassed acclaim as a world-class competitor, martial<br />
arts educator, and is most notably founder and designer of the internationally renowned style, Bushi Ban.<br />
With over 45 years of martial arts experience and over 300 martial arts awards, his schools include ten<br />
locations across Texas.<br />
12 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3
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INDUSTRY INSIGHTS<br />
Michelle Yeoh Inspires with<br />
Everything Everywhere All At Once Win<br />
Imagine the feeling of making history, of breaking barriers<br />
and shattering ceilings that once seemed impenetrable. That<br />
is the feeling that Michelle Yeoh must be experiencing after<br />
winning the Academy Award for Best Actress at the Oscars.<br />
Her win for her role in “Everything Everywhere All at Once” is<br />
not just a victory for her, but a victory for representation and<br />
diversity in Hollywood.<br />
For years, Yeoh has captivated audiences with her performances<br />
in action movies like “Crouching Tiger, Hidden Dragon”<br />
and “Tomorrow Never Dies,” but it wasn’t until now that she was<br />
recognized for her dramatic abilities. And what a recognition it was!<br />
Winning the Oscar for Best Actress is the pinnacle of achievement<br />
for any performer, and Yeoh’s win is a testament to her talent, hard<br />
work, and perseverance.<br />
In her acceptance speech, Yeoh spoke directly to the little girls<br />
and boys who look like her, who might have once believed that<br />
success in Hollywood was out of reach. “This is a beacon of hope<br />
and possibility,” she said. “This is proof to dream big, and dreams<br />
do come true.” Her words are a reminder that anything is possible,<br />
and that representation matters.<br />
Yeoh’s win is also a win for women everywhere. At 60 years<br />
old, she defied the ageist notion that women have a “prime” and<br />
that once they pass it, their career is over. “Ladies, don’t let anybody<br />
ever tell you you are past your prime,” she said. “Never give<br />
up.” Yeoh is a superhero, both on and off the screen, and her win is<br />
a reminder that women of all ages can be superheroes too.<br />
“Everything Everywhere All at Once” was not just Yeoh’s<br />
triumph, but a triumph for the entire cast and crew. The film,<br />
directed and written by Daniel Kwan and Daniel Scheinert, won<br />
multiple awards including Best Picture, Best Director, and Best<br />
Screenplay. Ke Huy Quan won Best Supporting Actor, becoming<br />
only the second performer of Asian descent to win that award.<br />
Jamie Lee Curtis won her first Oscar for Best Supporting Actress.<br />
And the film also won Best Editing. It was a clean sweep, a total<br />
domination, a true reflection of the talent and hard work that went<br />
into the making of the film.<br />
The message of “Everything Everywhere All at Once” is that<br />
anything is possible, that there are infinite universes out there waiting<br />
for us to explore, and that we have the power to create our own<br />
destinies. It is a message that Michelle Yeoh embodies, both on<br />
and off the screen. Her win at the Oscars is a reminder that when<br />
we dream big, when we believe in ourselves and in each other, we<br />
can achieve everything and anything we want.<br />
So let us celebrate Michelle Yeoh, let us celebrate “Everything<br />
Everywhere All at Once,” and let us celebrate the power of dreams<br />
and the possibility of the infinite. Congratulations to the entire cast<br />
and crew for their historic win, and for inspiring us to dream big<br />
and reach for the stars.<br />
14 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3
INDUSTRY INSIGHTS<br />
<strong>Martial</strong> <strong>Arts</strong> Celebrity Birthdays<br />
May<br />
May 5. ............................. Jim Kelly*<br />
May 12. ......................... Jerry Trimble<br />
May12 ............................ Mike Bugg<br />
June<br />
June 17 ..........................Scott Adkins<br />
June 17 ........................... Sho-Kosugi<br />
June 20. ......................Benny Urquidez<br />
May 21. ...........................Dave Kovar<br />
May 25. ............................. Cung Le<br />
*Deceased<br />
MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3 15
INDUSTRY INSIGHTS<br />
GTMA Offers Break Through<br />
Health Insurance Options for<br />
Licensees and Their Families<br />
GTMA is thrilled to announce its latest offering:<br />
the GTMA Benefits Center. This new benefit<br />
will provide GTMA licensees, their families, and staff<br />
with access to a range of affordable, high-quality<br />
healthcare options. Through a partnership with<br />
Decisively, GTMA will be offering guaranteed issue<br />
medical plans that come with access to nationally<br />
recognized provider networks.<br />
The GTMA Benefits Center is the first and only<br />
program of its kind to be offered in the martial arts<br />
industry. GTMA understands the struggle of finding<br />
quality healthcare coverage at an affordable price,<br />
which is why they are excited to offer a solution that<br />
will benefit the entire GTMA community.<br />
With healthcare premiums on the rise, the GTMA<br />
Benefits Center will provide robust and affordable<br />
medical plans with deductible options ranging from<br />
$0 to $6,000 for individuals. The program will also<br />
offer ACA-compliant health benefits that include 100% coverage<br />
for preventive and wellness care.<br />
“We truly care about our GTMA family and want to make<br />
sure they have everything they need to succeed,” said Jeffrey<br />
Nodelman, CEO of Global Traditional <strong>Martial</strong> <strong>Arts</strong>. “Affordable<br />
health insurance has been missing in our industry<br />
for far too long. GTMA is proud to be the first to bring it to<br />
our people.”<br />
By accessing the unique medical plans available through<br />
the GTMA Benefits Center, licensees and their staff will be<br />
able to save on healthcare expenses while still receiving<br />
quality coverage. No health questions are required for enrollment,<br />
making the program available to everyone.<br />
“The GTMA Benefits Center healthcare program represents<br />
a major breakthrough for the martial arts industry,”<br />
said Eric Frazer, Decisely SVP of Business Development.<br />
“We are thrilled to help GTMA introduce this program to<br />
their community.”<br />
In conclusion, the GTMA Benefits Center is a major<br />
breakthrough in the martial arts industry, offering high-quality<br />
healthcare options at affordable prices. This new benefit<br />
will be a game-changer for GTMA licensees, their families,<br />
and staff, providing them with the support they need to<br />
succeed both in their martial arts journey and their growing<br />
businesses. GTMA is proud to offer this program and looks<br />
forward to continuing to support their community.<br />
16 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3
www.ElitePublications.org
INDUSTRY INNOVATIONS<br />
Lee Milteer’s Success Smarts Club<br />
In today’s ever-changing<br />
business landscape, it can be<br />
difficult to navigate on your own.<br />
As an entrepreneur, it’s essential<br />
to have a mentor who can<br />
motivate, inspire, and rejuvenate<br />
you. Don’t let past mistakes,<br />
fear, doubts, or lack of direction<br />
hold you back from achieving<br />
your goals. Lee Milteer says, “To<br />
be successful, you need a clear<br />
plan to deal with the world’s turmoil<br />
while maintaining your passion,<br />
enthusiasm, and creativity.”<br />
At the Success Smarts® Club, they understand that entrepreneurs<br />
need to be vigilant about their surroundings, as they affect<br />
how they think, feel, and act. That’s why they offer a unique opportunity<br />
for business owners and entrepreneurs to link arms with Lee<br />
Milteer – a trusted business advisor, performance and productivity<br />
coach, best-selling author, and implementation specialist.<br />
The program is designed to optimize your talents and experience<br />
for success, profits, and internal well-being. Every month,<br />
they provide practical guidance and support to help you overcome<br />
any obstacles and achieve your business and life goals. The program<br />
is straightforward, easy to follow, and tailored to meet your<br />
specific needs.<br />
You don’t have go it alone in this complicated and perplexing<br />
world. Check out the Success Smarts® Club today and start experiencing<br />
the benefits of having a trusted mentor by your side.<br />
milteer.com/smarts-club/<br />
Simplify Attendance Taking with ATLAS<br />
Hundreds of martial arts school owners have taken advantage<br />
of The Most Flexible Attendance System in the martial arts<br />
industry. ATLAS <strong>Martial</strong> <strong>Arts</strong> Software gives you more options for<br />
attendance taking and management than any other application.<br />
Now, you can take attendance in whatever way you find most effective<br />
for your specific circumstances.<br />
Here are some options that school owners like most:<br />
● Barcodes – print barcodes for cards, key tags, or whatever<br />
you like.<br />
● Batch Entry – use batch entry to do groups or classes with an<br />
easy quick touch.<br />
● Kiosk – have a station that allows students to check themselves<br />
in at the front desk.<br />
● Fingerprint Reader – use fingerprint technology to allow<br />
students to check in effortlessly.<br />
● Roll Call – utilize a tablet or cell phone to take attendance<br />
from the mats.<br />
● Manual Entry – you can add your attendance manually if<br />
you like<br />
To find out more about simplifying your student attendance<br />
taking and tracking visit:<br />
atlasmartialartssoftware.com/attendance-tracking<br />
18 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3<br />
Photo (bottom) by Georgiy Datsenko
We teach Character through Karate<br />
Kickstart Kids is an award winning in-school<br />
character development program that uses<br />
karate to teach life-changing values to middle<br />
school and high school students. The non-profit<br />
organization was founded in 1990 by martial<br />
artist, actor, and philanthropist Chuck Norris.<br />
For employment opportunities or to find out<br />
how you can help support this great cause, visit<br />
kickstartkids.org<br />
KickStartKids.org
INDUSTRY INNOVATIONS<br />
Introducing Next Level OpenAI In<br />
Creativity, Accuracy, and Collaboration<br />
with GPT-4<br />
On March 14th, OpenAI released it’s new version<br />
of the insanely popular “ChatGPT”, updating<br />
it’s core functionality to “GPT-4.0”. With this latest<br />
edition there are several benefits to be aware of<br />
regarding OpenAI’s latest language model, GPT-<br />
4. Unlike its predecessor, GPT-3.5, GPT-4 offers<br />
enhanced creativity, accuracy, and collaboration.<br />
One of the most significant benefits is that GPT-4<br />
is “multimodal,” meaning it can understand and<br />
process both image and text prompts, which can<br />
improve its ability to communicate effectively.<br />
Additionally, GPT-4 is less likely to break rules and<br />
produce prohibited content due to its enhanced<br />
training on malicious prompts.<br />
GPT-4 is also more multilingual, with the ability<br />
to answer multiple-choice questions correctly in 26<br />
different languages. Furthermore, GPT-4 is capable of handling<br />
more nuanced instructions and has a longer memory than its<br />
predecessor, making it more creative and collaborative. Finally,<br />
GPT-4 offers different personalities that can be customized to suit<br />
specific needs, allowing for a more personalized and engaging<br />
conversation. School owners have found ChatGPT useful in all<br />
sorts of ways. From generating creative class planners, fun games<br />
and drills for classes, to generating content for social media posts,<br />
blogs and SEO purposes (be CAREFUL with SEO content, read the<br />
piece in our last issue for more information on this).<br />
The future is here, and business owners who choose not to<br />
engage, might soon find themselves out gunned in the market.<br />
Don’t Risk Your <strong>Martial</strong> <strong>Arts</strong> School Dreams<br />
Since 2008, Block Insurance has been specializing in providing<br />
excellent coverage options for martial arts studios, and they<br />
take great pride in exceeding their goals of exceptional customer<br />
service and high-quality insurance coverage.<br />
But that’s not all - Block Insurance is dedicated to educating<br />
the martial arts community on risk management solutions and<br />
best safety practices. They offer a wealth of resources, including<br />
sample policies, employee handbooks, student handbooks, abuse<br />
prevention training materials, and more.<br />
They’ll also keep you informed about important laws, like the<br />
Youth Safe Sports Act, and provide short videos on everything<br />
insurance and martial arts business related claims. With Block<br />
Insurance, you can trust that they will keep you up to date on your<br />
industry-specific requirements and much more.<br />
Don’t take a risk with your business dreams. Visit<br />
blockinsurance.net and see how they can help protect your martial<br />
arts school today!<br />
BLOCK INSURANCE<br />
20 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3<br />
Photo (top) by Ole_CNX
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SOCIAL 411<br />
12 SEO Tactics to Increase <strong>Martial</strong> <strong>Arts</strong><br />
School Website Traffic (Part 2)<br />
2. Write Quality Original Content<br />
If you want users to find and return to your site, you need quality<br />
content that is original, comprehensive, and evergreen.<br />
Original content shows the audience your unique <strong>Martial</strong> <strong>Arts</strong><br />
perspective and expertise and enables them to build a relationship<br />
with you. What’s more, search engine algorithms, especially<br />
Google, are designed to sniff out unique content. Those who<br />
practice good SEO and publish trustworthy original content are<br />
likely to increase searches.<br />
Ideally, your content should be comprehensive. That means<br />
the content you publish answers everything a user might want<br />
to know about that topic, like; programs, benefits, staff, etc.<br />
Comprehensive pages help show search engines that you’re an<br />
authority on that topic.<br />
Finally, evergreen content has long-term value, which will<br />
continue to be relevant and generate traffic over a long period.<br />
Inbound marketing is the gift that keeps on giving because it continues<br />
to produce results while your focus is elsewhere.<br />
When creating evergreen content, think about what topics will<br />
bring long-term value to your readers without needing significant<br />
updates, such as; women’s self-defense, weight loss, fitness, etc.<br />
Try to avoid seasonal, breaking news stories, or time-sensitive data<br />
stories. These pages are unlikely to remain relevant over time.<br />
Social Media Tips to<br />
Grow Your <strong>Martial</strong><br />
<strong>Arts</strong> School<br />
Tip #2 – Use The Right Platform<br />
If you really desire to catch bass, you have to know where they<br />
are going to be or you’ll just be getting your hook and line wet, but<br />
not catching any fish. In the same way, if your target markets are<br />
women in need of self-defense or parents whose children need<br />
better focus, you have to know what social media platforms they<br />
are on. Knowing that Instagram and TikTok are the most used by<br />
American teenagers, 31% of Facebook users are between the ages<br />
of 25 to 34, and other relevant stats should help you better understand<br />
where to position your boat for a great catch.<br />
To have growing school enrollment numbers through social<br />
media marketing, you must know and go to where the right audience<br />
is hanging out based on accurate statistics so you don’t fish<br />
in an empty lake!<br />
22 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3<br />
Photo (top) by PeopleImages
Our Goal is to Help Young Minds<br />
GROW Stronger and EMPOWER<br />
them through Stories that will:<br />
• Inspire Their Imagination<br />
• Develop Their Moral Compass<br />
• Set Positive Examples Both Visually and Verbally<br />
• Prepare Them for Life’s Challenges<br />
Sarah B. Tucker, Author of<br />
The Adventures of Harry & Friends<br />
Book Series<br />
AdventuresOfHarryAndFriends.com
SOCIAL 411<br />
SERP Volatility and Your <strong>Martial</strong> <strong>Arts</strong><br />
School Website? (Part 2)<br />
low volatility score for your school website means that rankings<br />
are very stable. A stable day in the SERPs might signal<br />
A<br />
factors such as major public holidays when not much is happening.<br />
On the other hand, if a major Google algorithm update has either<br />
just taken place, or is about to happen the score for your site<br />
would show High volatility.<br />
Unfortunately, Google does not always give advance notice<br />
of some updates. Sometimes a notification will be posted on the<br />
official Google blog after the event has taken place, but even this<br />
does not happen consistently.<br />
First and foremost, there are numerous online tools available<br />
which can help any <strong>Martial</strong> <strong>Arts</strong> School Owner watch what’s<br />
happening. These SERP volatility tools try to track Google’s<br />
algorithm changes by monitoring your selected keywords and<br />
pointing out fluctuations in the SERPs for your <strong>Martial</strong> <strong>Arts</strong><br />
School website.<br />
It should be noted, there’s always a certain amount of volatility<br />
in search rankings that is normal. It is really not possible to keep<br />
up with the hundreds of algorithm changes that occur every year,<br />
but SERP volatility tools can be extremely useful as an aid in helping<br />
to diagnose some SEO problems that may otherwise make no<br />
sense. So you should do check through multiple tools to ensure<br />
you get as complete a picture as possible for the best ranking for<br />
your <strong>Martial</strong> <strong>Arts</strong> School website.<br />
24 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3<br />
Illustration by Muhamad Chabib alwi
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HEADACHE
The Latest Guide<br />
All <strong>Martial</strong> <strong>Arts</strong> School Owners<br />
NEED TO READ<br />
Grandmaster Zulfi Ahmed’s<br />
newest book, “The Science & Secrets<br />
of Becoming a Master <strong>Martial</strong> <strong>Arts</strong><br />
Instructor,” is the latest must-have<br />
industry guide for martial arts school<br />
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The world of martial arts is a very<br />
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to the heights of the profession or<br />
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on your mindset, discipline, and skills.<br />
“The Science & Secrets of Becoming<br />
a Master <strong>Martial</strong> <strong>Arts</strong> Instructor” is<br />
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Featuring contributions from<br />
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Hanshi Dave Kovar, “The Science &<br />
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Learn Samurai swordsmanship online with Shihan Dana Abbott!<br />
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SPECIAL FEATURE<br />
The 30th Annual Boots and<br />
Black Belts Gala with Special Guests<br />
Chuck and Gena Norris<br />
On May 13, 20<strong>23</strong>, Chuck and Gena Norris along<br />
with Keith and Alice Mosing celebrate the<br />
Kickstart Kids 30th Annual Boots and Black<br />
Belt Gala in Houston Texas presented by<br />
The Stephen and Mary Birch Foundation.<br />
This year’s event featured an<br />
exciting Kickstart Kids <strong>Martial</strong> <strong>Arts</strong><br />
Demonstration and musical entertainment<br />
by Country Music performer<br />
Rodney Atkins.<br />
Annually, the Gala recognizes<br />
individuals that embody the val ues of the<br />
martial arts organization in the everyday<br />
curriculum as well as their long-term commitment<br />
and support of Kickstart Kids. Those<br />
traits include honesty, loyalty, courage, discipline,<br />
respect, dedication, kindness, and responsibility. Recipients<br />
are chosen for their positive impact on the<br />
communities they serve.<br />
This years honorees are Keith and Alice<br />
Mosing, Deborah Durkin, and Christopher<br />
Patek. There will also be a special tribute<br />
to Rex King. As usual, there will also be<br />
plenty of sponsorship tiers to continue<br />
helping children. If last year is any<br />
indication there will be many fortunate<br />
young people because the event raised<br />
over $1,000,000.00 and they will seek to<br />
raise the bar at this year’s event.<br />
For more info: www.kickstartkids.org/<br />
events/20<strong>23</strong>-boots-and-black-belt-gala. Or<br />
please contact Joan Neuhaus at<br />
713-868-6003 ex. 105 or email at<br />
jneuhaus@kickstartkids.org<br />
©Google<br />
28 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3
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SPECIAL FEATURE<br />
The National Sport Karate<br />
Museum “The Legends” Event<br />
This year’s National Sport Karate Museum event is set to be bigger and better<br />
than ever before, with a jam-packed lineup of exciting features and unforgettable<br />
experiences. Prepare to be inspired by this, one of a kind event of Professor Gary<br />
Lee, the mastermind behind some of the most unforgettable martial arts experiences<br />
of our time!<br />
What sets Gary apart from the rest is his unwavering dedication,<br />
boundless passion, and unparalleled tenacity. He’s a true<br />
embodiment of character, humility, and ethical standards, and<br />
commands the respect of the entire martial arts community. With<br />
his extensive knowledge of the history and practitioners of this art,<br />
he’s a rare gem that shines bright among the masses. And let’s not<br />
forget his roots - Gary brings a touch of Aloha from his Hawaiian<br />
heritage to every event.<br />
But it’s not just Gary alone that makes these events happen<br />
- he has an incredible support team led by the brilliant Executive<br />
Producer Jim Anderson and his better half,<br />
Tammy Lee, who works tirelessly behind<br />
the scenes as the backbone of the<br />
event. Together, they are an unstoppable<br />
force that continues to<br />
leave us in awe year after year.<br />
Last year’s National Sport Karate<br />
Museum event was not just<br />
important and respected - it was<br />
downright awe-inspiring! Over<br />
the course of two jam-packed<br />
days, around 600 attendees and<br />
visitors from all over the globe<br />
came together to experience the<br />
magic of this incredible event.<br />
The attendees were a<br />
diverse mix of grandmasters,<br />
masters,<br />
black belts,<br />
and aspiring<br />
martial artists,<br />
all eager to<br />
learn and<br />
grow in their<br />
craft. And with<br />
martial artists<br />
coming from<br />
as far away as Australia and Europe, it was clear that this event had<br />
something truly special to offer.<br />
But what really made this event stand out were the amazing<br />
guests in attendance. From the award-winning radio show “Parts<br />
Unknown” with Professor Gary Lee came David Chambers, AJ<br />
Perry, and Karen Schlachter, all eager to share their expertise and<br />
enthusiasm with the crowd. And who could forget the universally<br />
30 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3
presenting<br />
the Ninja<br />
‘Five Elements’ system<br />
Author Stephen K. Hayes presents the Ninja "Five Elements" system to explain fundamental aspects of self-defense.<br />
According to Japanese Buddhist belief, human nature is connected to the natural world and is made up of five elements. By<br />
understanding that connection, essential responses to any threat become clear:<br />
EARTH—Remain grounded in your thinking and footing to repel attempts to distract or deceive you<br />
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SPECIAL FEATURE<br />
Black Karate Federation Founder Jerry Smith, an Honoree at the Celebrity Roast this Year<br />
loved “King of Kata,” Eric Lee? Not only did he perform a jaw-dropping<br />
kata that left the audience breathless, but he also serenaded<br />
them with his soulful singing.<br />
All in all, last year’s National Sport Karate Museum event was a<br />
true testament to the power and beauty of martial arts. It brought<br />
together people from all walks of life, from all corners of the globe,<br />
to celebrate the rich history and exciting future of this incredible<br />
art form. And with so much talent and passion in one place, who<br />
knows what kind of amazing feats we can expect to see in the<br />
years to come!<br />
Get ready to feel the energy and<br />
excitement that pulsates through<br />
every moment of this incredible<br />
event! From the electrifying performances<br />
to the unforgettable<br />
networking opportunities,<br />
there’s no shortage of magic<br />
to be found here. Whether<br />
you’re forging lifelong<br />
friendships or making new<br />
connections with likeminded<br />
individuals,<br />
this event is the perfect<br />
place to bring<br />
people together.<br />
With so many<br />
different areas to<br />
explore, from the<br />
grand ballroom<br />
to the large foyer,<br />
museum, and vendor<br />
room, there’s always<br />
something new and exciting<br />
to discover. And<br />
Master Karen Eden Will Also be Honored at<br />
the Celebrity Roast<br />
for those who want to<br />
delve into the rich history<br />
of martial arts, the<br />
National Sport Karate Museum offers a stunning array of treasures<br />
and artifacts that are sure to leave you in awe.<br />
One of the highlights of the event is the Living Legends Roast<br />
Tribute to two icons of the martial arts community: BKF President<br />
Jerry Smith on Friday, October 6th, and media specialist Karen<br />
Eden Herdman on October 7th. These living legends have made<br />
an indelible mark on the martial arts world, and this is the perfect<br />
opportunity to honor and celebrate their incredible contributions.<br />
But that’s not all - there’s also the thrilling Kata Wars competition,<br />
where the best of the best will go head to head in an epic<br />
battle of skill and technique. It’s an opportunity to witness firsthand<br />
the incredible athleticism and precision of the world’s top martial<br />
artists as they push themselves to the limit. And if you’re looking<br />
for some amazing deals on martial arts gear and equipment,<br />
be sure to check out the Super Vendors Show, where you’ll find<br />
everything you need to take your skills to the next level. From<br />
state-of-the-art training equipment to top-quality uniforms and<br />
protective gear, the Super Vendors Show has it all. And of course,<br />
no event would be complete without a delicious dinner to fuel all<br />
the excitement. But the real highlight of the day comes at 3:00 PM,<br />
when history will be made with the High Dan Promotions. Mike<br />
Stone, America’s first superstar and recipient of his 10th Dan from<br />
the History Generals of Sport Karate, will be honored in a ceremony<br />
that you won’t want to miss. It’s a rare and special occasion<br />
that recognizes one of the most important figures in the history of<br />
martial arts, and you’ll be right there to witness it all. And finally,<br />
the day will be capped off with the United States <strong>Martial</strong> <strong>Arts</strong> Hall<br />
of Fame inductions, as well as the London England Black Belt Hall<br />
of Fame inductions and the Rocky DiRico International Black Belt<br />
Hall of Fame. It’s a true celebration of the very best in martial arts,<br />
as the industry’s most accomplished and respected practitioners<br />
are recognized and honored for their contributions to the art form.<br />
You’re invited to be a part of this unforgettable event that will<br />
inspire and motivate you to take your own martial arts practice<br />
to new heights. So mark your calendars, book your tickets, and<br />
get ready for an event that you’ll never forget! This is your chance<br />
to experience the magic of the National Sport Karate Museum<br />
32 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3
SPECIAL FEATURE<br />
event, and to be a part of something truly extraordinary. Whether<br />
you’re a seasoned master or just starting out on your martial arts<br />
journey, this event is the perfect place to connect with like-minded<br />
individuals, forge new relationships, and discover the true power<br />
and beauty of this incredible art form. Don’t miss out on this incredible<br />
opportunity to be a part of something truly special - get your<br />
tickets today and get ready for an unforgettable experience!<br />
Don’t Miss Mike Stone’s Promotion to 10th Dan at the “Legends” Event!<br />
Sport Karate Museum Annual Event<br />
The Ladies Celebration<br />
in Houston , Texas<br />
at Westchase Marriott<br />
featuring<br />
The 20<strong>23</strong> Living Legends Roast Tribute<br />
Friday, October 6th<br />
Jerry Smith<br />
Saturday, October 7th<br />
Karen Eden Herdman<br />
To Register: Call 713-483-0476<br />
Do You Serve <strong>Martial</strong> <strong>Arts</strong> Professionals?<br />
Share Your Message in<br />
For Sponsorship Options & Packages<br />
Visit: <strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com or Call Jeff @ 407-895-1996<br />
MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3 33
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Michael Matsuda<br />
The <strong>Martial</strong> <strong>Arts</strong><br />
History Museum<br />
By Linda Bustamante<br />
Michael Matsuda, the founder,<br />
curator and operator of the<br />
<strong>Martial</strong> <strong>Arts</strong> History Museum<br />
Over the past 70 years, there have been some<br />
unique and world-changing milestones in the<br />
martial arts community. In 1945, James Cagney<br />
was the first major star to use martial arts in<br />
the film, Blood on the Sun. As a result, judo<br />
schools sprung up across the nation. In 1964,<br />
the biggest and most prestigious tournament<br />
called Ed Parker’s Long Beach International<br />
Karate Championships was launched, which<br />
transformed martial artists into movie stars. In<br />
1971, from the success of the movie Billy Jack,<br />
Hong Kong ushered in the kung fu movie<br />
boom and the following year, the Kung Fu<br />
television series began and American homes<br />
were introduced to the Shaolin Temple. In 1984,<br />
The Karate Kid opened the doors to a new<br />
generation and in 1999, the world’s first museum<br />
dedicated to the martial arts was founded; the<br />
<strong>Martial</strong> <strong>Arts</strong> History Museum.
COVER STORY<br />
It was on September 15, 1999 that the only museum dedicated<br />
to the martial arts was established. Spearheaded by former magazine<br />
publisher and martial arts veteran of fifty-plus years Michael<br />
Matsuda, it began as a traveling exhibit until landing in a brick<br />
and mortar facility in 2006. Celebrating its 21st year, the museum<br />
resides now in the city of Burbank, the motion picture industry<br />
capital of the world.<br />
Although there have been bumps and bruises along the road,<br />
the museum has gained such notoriety that it has been featured on<br />
every major media outlet in America. From a variety of television<br />
news channels, to live coverage for its events to commercials and<br />
magazine articles, the <strong>Martial</strong> <strong>Arts</strong> History Museum has become a<br />
new addition to the “bucket list” for the martial arts enthusiast.<br />
Through this article, we take you for an in-depth look at the<br />
<strong>Martial</strong> <strong>Arts</strong> History Museum and a man who has been referred<br />
to as the “Walt Disney” of the martial arts, museum president and<br />
founder Michael Matsuda.<br />
The Walt Disney Effect<br />
Walt Disney is considered perhaps the “most creative” individual<br />
on the planet. Through his ingenuity, his creativity, his<br />
perseverance, and tenacity, he was able to build an empire from a<br />
small little mouse. Walt Disney, through his own creatively inspired<br />
methodology, was able to establish the “Happiest Place on Earth.”<br />
Although a leaf in comparison to Disney’s oak tree, the <strong>Martial</strong><br />
<strong>Arts</strong> History Museum has become the home of the martial arts<br />
community worldwide. Designed through Matsuda’s eyes and creativity,<br />
it is filled with art, history, culture, and tradition. It is the only<br />
place in the world that the history of the martial arts is preserved,<br />
celebrated, and honored.<br />
“I am a very creative person, and in my 53 years in the martial<br />
arts, I found there isn’t much in the way of creativity. Most martial<br />
arts events are all the same; there is so little imagination in<br />
our presentations, our logos and our awards. When I made the<br />
decision to go forward with the museum, I wanted to be like Walt<br />
Disney, coincidently I was a Disney graphic artist back in the 70s,<br />
but I wanted that same feeling for the museum. It shouldn’t be a<br />
bunch of pictures hanging on the walls with unmatching frames, or<br />
uniforms on just hangers or worse, pinned to the walls; it had to be<br />
inspiring, professional, and full of imagination,” notes Matsuda. “To<br />
be even slightly compared to Walt Disney is a huge honor, and I<br />
thank the handful of people that called me that.”<br />
Matsuda Strives for Near “Disney Like” Exhibits and Displays that Leave a Lasting, Positive Impression on Guests<br />
38 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3
COVER STORY<br />
Building the Foundation<br />
The success of the world’s<br />
first and only <strong>Martial</strong> <strong>Arts</strong> History<br />
Museum has been a tough and<br />
winding road filled with countless<br />
roadblocks, broken promises, and<br />
at times, financial hardship before<br />
enjoying the notoriety it has today.<br />
“I always knew that was not going<br />
to be an easy road,” confesses<br />
Matsuda. “I knew I would face so<br />
much disappointment and heartache,<br />
but I always knew it would<br />
succeed. I have never had one<br />
doubt in my mind, since day one,<br />
that it would not succeed. I could<br />
always see the light at the end of<br />
the tunnel and knew it would be a<br />
success. I knew this would work!”<br />
Matsuda was a contributing editor<br />
for Black Belt and Inside Kung<br />
Fu magazine for 20 years and started<br />
his own publication in 1983 called <strong>Martial</strong> Art <strong>Magazine</strong>. In 1988,<br />
he sold the magazine and set his sights on creating something that<br />
would keep the martial arts history alive. Although now in his 60s,<br />
he personally witnessed the evolution of the martial arts, so for<br />
him, it’s a little personal. “Hey, I was there to see most of this happen,”<br />
remarks Matsuda.<br />
“The beauty of growing up in the 1960s is that you got to meet<br />
or experience this amazing time in history, when martial arts got<br />
on the map. Being there to see Eric Lee perform and meeting Ed<br />
The Mast from the 1983 Film “Revenge of the Ninja” on Display<br />
<strong>Martial</strong> <strong>Arts</strong> Celebrity Sightings are an Every Day Affair: Here The Lady Dragon Cynthia Rothrock Visits<br />
Parker and doing a few moves with Brendan Lai or shaking hands<br />
with Chuck Norris and Joe Lewis was overwhelming.”<br />
Today, however, our iconic generation is slowly passing away,<br />
and in the martial arts community, there are no resource libraries,<br />
there are no governing bodies, there are no more magazines,<br />
and there is nothing to keep the history of the martial arts alive for<br />
generations to read about.<br />
“When I had the magazine, I wanted to focus on history. But, I<br />
got so many ads for tournaments, so that’s what I covered. When<br />
someone made me an offer to purchase<br />
the magazine, I jumped at the chance<br />
because I wanted to do something more,<br />
something that would keep our history<br />
alive,” says Matsuda. “I thought the best<br />
thing we could all do for the martial<br />
arts is to create a place, a museum that<br />
would house the history of the arts, how<br />
it began and how it made its way across<br />
the world.”<br />
The creation of the museum was not<br />
going to be an easy road, and at the time,<br />
Matsuda did not have the education or<br />
experience to begin such a huge task.<br />
“In 1988, when I sold my magazine, I<br />
knew nothing about creating a museum.<br />
So, I went back to school to learn. I did<br />
not want to be one of those guys who because<br />
he’s done the martial arts for over<br />
20, 30 years, decides he’s going to be a<br />
museum curator. I’ve seen this a lot. Just<br />
because you know martial arts history<br />
doesn’t mean you know how to create,<br />
continued on page 42<br />
MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3 39
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COVER STORY<br />
Matsuda Deploys His Vision and Creativity to Build Impressive and Immersive Displays<br />
continued from page 39<br />
run and manage a museum.”<br />
Matsuda relates it to walking into a karate school on your first<br />
day and trying on a black belt. “Establishing a museum is a very<br />
creative business. It involves a ton of design work, creative displays,<br />
architecture, marketing, comprehensive historical timelines,<br />
pleasing color designs, proper storage, and tons of archiving. You<br />
need to know how to create tours, how to feature exhibits, etc.<br />
Professionalism is something the martial arts lacks in most cases<br />
and to create a museum for the world to visit; it has to be a professional,<br />
proper facility that people will both enjoy, learn from, and<br />
respect,” says Matsuda.<br />
For the next 11 years, Matsuda<br />
went to back college with courses on<br />
museum management and design,<br />
marketing, photography, multi-media,<br />
clothing manufacturing, etc. He knew he<br />
would have videos, so for three years,<br />
he attended the American Film Institute<br />
to study directing, editing and filmmaking.<br />
He got degrees in design, journalism,<br />
and business.<br />
“I did my best to learn every facet of<br />
managing a museum. I learned how to<br />
create displays, how to launch a traveling<br />
exhibit and how to create visually<br />
stimulating areas for kids and families<br />
to enjoy. If the museum was going to be<br />
a success, it was important that I knew<br />
how to establish it properly and professionally.<br />
I cannot stress that enough.<br />
People should not leave a museum<br />
embarrassed by the displays; they<br />
should leave impressed and filled<br />
with knowledge and appreciation.<br />
Again, I cannot stress that<br />
enough,” adds Matsuda. “I recall<br />
Jhoon Rhee, before his passing,<br />
telling me that I did the museum<br />
the right way.”<br />
It wasn’t until 1999, that Matsuda<br />
felt he was ready to move<br />
forward and officially register and<br />
establish an actual museum for<br />
the world to enjoy and through his<br />
close friend Fariborz Azhakh, he<br />
helped make that happen.<br />
The Concept<br />
One of the goals of the museum<br />
was to focus on the cultural aspect<br />
of the martial arts. Everyone who<br />
has taken the martial arts already<br />
knows about the punch and kick,<br />
but few people learn about where<br />
their art came from or how it was established.<br />
“When I took the museum on the road, it was an eye-opening<br />
experience for me. We started as a small exhibit and then grew<br />
to a 1,000 square foot traveling museum. It was at that time I<br />
experimented on the displays. Was this going to be a who’s who,<br />
or would it be cultural or what? In other words, what do people<br />
want to see and experience? I tried everything possible. Our<br />
worst showing was a who’s who. No one knew who these people<br />
were, they couldn’t relate to them and they didn’t even spend two<br />
minutes in the exhibit. After many trials and errors, it was obvious<br />
that Asian culture and history was our biggest attractor. Of course,<br />
we are including our pioneers, historic achievers, and more, but<br />
42 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3
COVER STORY<br />
people were interested where the arts<br />
came from, how they were established, and<br />
then the impact on American history. Using<br />
this timeline approach was the key.”<br />
The museum highlights the countries<br />
in which the art came from, and how the<br />
martial arts played a key role in its development.<br />
The museum is divided into several<br />
sections: China, Japan, Korea, Hawaii, the<br />
Philippines, Thailand, Anime history, and<br />
Media history. Through creative displays<br />
designed by artists from Disney, Dreamworks,<br />
The Simpsons, and Halloween prop<br />
makers, the museum is like a mini-Disneyland<br />
with interesting backdrops, animatronics<br />
to greet the guests, and actual artifacts;<br />
it is a place for all to enjoy and learn from.<br />
The place is also lined with video displays<br />
explaining the history of the arts. The<br />
walls are filled with artistically designed<br />
photographs and drawings of Asian history,<br />
artistry, music, and of course, our pioneers<br />
and legends that made a huge impact on<br />
Eastern and Western history. Large images<br />
of Cynthia Rothrock, Benny Urquidez, Jigoro<br />
Kano, Ed Parker, Bruce Lee, and more<br />
line the museum.<br />
The Events<br />
A museum can never entirely depend<br />
on just visitor-ship. That is of course unless<br />
it is a car museum or a Disney museum, it<br />
stands alone on just the name. But for the<br />
rest of us, a museum must have special<br />
exhibits and on-going events, and that, besides<br />
everything else, is what the museum<br />
is wonderful at.<br />
The <strong>Martial</strong> <strong>Arts</strong> History Museum is<br />
very big on events. In fact, it averages two<br />
to three events per month. From photo<br />
exhibits to craft fairs to book signings to<br />
seminars and workshops, the museum has<br />
something different for all to enjoy.<br />
“One of our biggest events is our<br />
‘Honor Days.’ We dedicate two hours to<br />
honor a martial arts pioneer, legend, significant<br />
achiever, or martial arts instructor.<br />
It is a time to share that person’s life and<br />
accomplishments. It is a very touching time<br />
where people come from all over the nation<br />
to give thanks to their instructor,” adds<br />
Matsuda. “I enjoy the flexibility we have in<br />
our events. We have done mini-concerts,<br />
comedy shows, and more to help raise<br />
money for the museum.”<br />
The Tours<br />
Children love to go on field trips, especially<br />
to museums, and the <strong>Martial</strong> <strong>Arts</strong><br />
History Museum has become their latest<br />
destination. Thousands of kids come to the<br />
museum each year from as little as 30 kids<br />
to as many as 90 kids in just one session.<br />
Volunteer docents lead the kids<br />
throughout the facility with animated story<br />
telling, fun facts, and tons of Q&A. At the<br />
GM Arthur Inducted into the “Who’s Who” Legends Hall of Fame<br />
You’ll Want to Check Out the <strong>Martial</strong> <strong>Arts</strong> “Timeline”, Highlighting Notable Events in Our Shared history<br />
MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3 43
COVER STORY<br />
The Museum Features the <strong>Martial</strong> <strong>Arts</strong> of MANY Continents and Cultures!<br />
end of their tour, kids enjoy a fun scavenger hunt as they earn a<br />
museum sticker while getting educated about martial arts history.<br />
Humanitarian Efforts<br />
Although a museum is, without a doubt, the best way to keep<br />
the history of the martial arts alive, Matsuda believes that the<br />
museum must be a part of the community,<br />
that it must have an impact<br />
on society, and having a number of<br />
humanitarian events are essential.<br />
“We give back to the community<br />
and the world. A museum must be<br />
a living thing, it must grow, and although<br />
it’s great to have photos and<br />
amazing information, we must have<br />
the connection with the world,” says<br />
Matsuda.<br />
As part of their humanitarian<br />
efforts, the museum hosts blood<br />
drives, acquiring used uniforms and<br />
equipment for kids who cannot afford<br />
them. They conduct special free tours<br />
for the elderly and those mentally<br />
and physically challenged. They work<br />
with the “Make A Wish” foundation<br />
and “Save the Children” and the host<br />
free workshops on “Making money<br />
on Youtube, “How to write a book,”<br />
“How to run a school,” so humanities<br />
is a big part of the museum.<br />
Dragonfest: The Comic-Con of<br />
the <strong>Martial</strong> <strong>Arts</strong><br />
In the 1990s, actor and martial<br />
arts pioneer Gerald Okamura started<br />
a convention called Dragonfest.<br />
It was an accumulation of martial<br />
arts stars, pioneers, and celebrities.<br />
From just a small room with a handful<br />
of tables, it amounted to a larger<br />
convention with over a thousand<br />
visitors in attendance. The event<br />
lasted for nine years as Dragonfest<br />
ended and laid dormant for the next<br />
ten years.<br />
Upon the encouragement of<br />
the martial arts community and the<br />
blessings of Gerald Okamura, the<br />
museum re-started Dragonfest. It<br />
has grown to over 3,000 visitors and<br />
140 booths in the six years and has<br />
expanded to a two-day event.<br />
“Dragonfest, I feel, is the next<br />
Comic-con. It is a gathering of<br />
pioneers, martial arts products,<br />
movie stars, cosplay, management<br />
firms, animators, and unique cultural performances. It is a reunion<br />
of martial artists and a great place for anyone who loves watching<br />
martial arts movies,” says Matsuda. “Dragonfest is also the<br />
place for workshops and seminars. From learning how to run a<br />
school to martial arts marketing to teaching seminars and plain<br />
old workouts.”<br />
Dragonfest, the Annual “Comic-Con” of the <strong>Martial</strong> <strong>Arts</strong> Supports the Museum’s Growth<br />
44 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3
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COVER STORY<br />
Museum Productions<br />
In 2017, a new branch of the museum<br />
was established called Museum Productions.<br />
This new department is dedicated to<br />
all areas regarding multi-media. The production<br />
department publishes at least one<br />
new book a year, but more importantly, it is<br />
responsible for documenting and recording<br />
the pioneers of the arts in their new<br />
“Biography” series.<br />
Headed by Matsuda, a biography of<br />
each icon is recorded, highlighting their<br />
historical contribution to the arts and their<br />
life history. The Gerald Okamura Biography<br />
was the first film project, and there are over<br />
20 biographies now completed.<br />
“We are not getting any younger, and it<br />
is so important that martial arts history be<br />
remembered for this and future generations,”<br />
says Matsuda. Museum Productions<br />
plans to use these documentaries as part<br />
of their research library for visitors to enjoy<br />
in the museum’s Hall of Fame section.<br />
Conclusion<br />
“The <strong>Martial</strong> <strong>Arts</strong> History Museum, I know, will be the only museum<br />
for the martial arts. I say this without reservation. It has taken<br />
an unlimited amount of time and especially finance and 21 years, to<br />
make it a success. The museum had to be able to stand on its own<br />
so that when I pass, the museum will continue for many generations,”<br />
says Matsuda.<br />
The Museum Tells the Stories of Our <strong>Martial</strong> <strong>Arts</strong> Giants for Generations to Enjoy<br />
As Cecil Peoples so accurately put it, “I want my great-grandkids<br />
to one day see what their great-grandfather did.”<br />
Nothing that is worth doing has ever been easy. But like they<br />
say, if it was easy, everyone would be doing it.<br />
The museum is something that is bigger than any one of us,<br />
and without this museum, all that history, all the sacrifices that so<br />
many people made to bring the arts to this country, to impart their<br />
knowledge to a new generation, all that rich and wonderful his-<br />
46 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3
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COVER STORY<br />
Benny “The Jet” Urquidez and Linda Lee Drop By at a Recent Gathering of MA Celebs<br />
tory that changed the world, will not only be lost, but be forgotten<br />
forever,” says Matsuda.<br />
“I see a lot of postings on Facebook and other areas of social<br />
media with photos from the tournament days way back when. They<br />
are wonderful, and if you were there, it’s a great memory. But when<br />
that person is gone, no one is going to be posting anything about<br />
them. Without this museum, everything they did, the trophies they<br />
won, the impact they made, and the history of the martial arts will<br />
be lost and never to return,” remarks Matsuda.<br />
As the museum feels its growing pains in its current facility, it<br />
seeks to relocate to a much larger location in which a 300-plus<br />
seat theater would be installed, as well as a seminar area and a<br />
huge museum store and café.<br />
“The museum is here because of wonderful individuals who<br />
have given of themselves to make this happen. I was always<br />
hoping that those who have benefited most from the martial arts,<br />
those who became movie stars, stuntmen; those who have successful<br />
equipment companies, and marketing companies, would<br />
be there to support this great cause…they have not. So, for the last<br />
21 years, it has been us, the little guys who have raised dollar by<br />
dollar to create a museum. It is those who will never be in the museum,<br />
who give the most donations. We have those who are living<br />
on a fixed income continue to give to the museum. The museum<br />
has been built by us, and I hope that one day, those who benefitted<br />
from the arts, will feel that the martial arts is so important to be<br />
remembered, that one day they will give back. What better way<br />
to give back to the arts than having a museum to remember and<br />
honor those arts,” urges Matsuda.<br />
“I conclude with his. While we are still alive, we can be a<br />
part of this. What good is it to have your picture on a cover of<br />
a magazine when you are gone and not here to enjoy it? We<br />
have this one and only<br />
opportunity to make a<br />
big impact. Art museums<br />
are great, but the martial<br />
arts, it’s something<br />
that changed our lives. I<br />
think it’s time we all pitch<br />
in and really make the<br />
museum something so<br />
exciting that we will want<br />
to be there all the time.<br />
What do you think?”<br />
To Make a Donation* to the<br />
<strong>Martial</strong> <strong>Arts</strong> History Museum:<br />
1. Visit www.MAMuseum.com<br />
2. Vist the museum at<br />
<strong>23</strong>19 W. Magnolia Blvd.<br />
Burbank, CA 91506 or<br />
3. Call (818) 478-1722<br />
*Gifts are tax-deductable.<br />
501c3 Organization<br />
Part of The <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> Executive Team, Master Toby Milroy and Mr. Sean Lee, Pay a Visit to The Museum<br />
48 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3
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SCHOOL PROFILE<br />
<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> of Lake Mary<br />
Chief Instructor Juan Villamizar opened his 2,400 square foot school a few years ago<br />
in a prime location, teaching seven classes a day. Like many schools, he struggled at<br />
first, but then had two major breakthroughs.<br />
<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> of Lake Mary had maxed out their after school program and needed to find a bigger location.<br />
MAWN: How was it going the first year you opened, Sir?<br />
JV: It was rough, Sir, we were just making the bills . . . not a lot<br />
of profit, so everything was focused on how we could make a solid<br />
profit and keep it stable.<br />
MAWN: And then about a year into it you opened the after<br />
school program?<br />
JV: Yes, Sir, once we opened up the after school program, that<br />
totally gave us less stress because that covered our bills, so the<br />
evening program was pure profit.<br />
MAWN: So, a struggling school, even in a prime location, started<br />
an after school program and jumped into profit fairly quickly.<br />
JV: Yes, Sir.<br />
MAWN: So let’s set up where you were a year ago today:<br />
roughly how much were you making a month?<br />
JV: We were making about $14,000 a<br />
month.<br />
MAWN: So that’s your baseline, and<br />
then you jumped into the iENROLL<br />
System in ATLAS Pro. How quickly did it<br />
make a difference?<br />
JV: It took about 1 month before<br />
it really started kicking in, but then<br />
I was getting opt ins at 1:00 in the<br />
morning, 2:00 in the morning,<br />
6:00 in the morning. It was really<br />
Chief Instructor Juan Villamizar an exciting time because the<br />
next day of business we were just focused on getting them in and<br />
teaching a quality class.<br />
MAWN: So . . . that much difference: By the second month, you<br />
were getting daily referrals – at least one person every day.<br />
JV: At least one person every day, Sir. Some days we’d have 5<br />
or 6, but minimum one a day.<br />
MAWN: Fantastic. Now, what difference does that make as far<br />
as your income?<br />
JV: We ramped up another $6,000.00 a month and maxed out<br />
our after school program – but because of the space we could<br />
only handle about 45 after schoolers in that location.<br />
MAWN: So you literally filled your school and you had to start<br />
looking for another place to move?<br />
JV: Yes, Sir. Because the system was working really well for us, I<br />
didn’t really need a prime location. So I found a secondary location<br />
just about 1 mile down the road, $4000 cheaper (half the rent) and<br />
the space was almost double the size at 3,400 square feet.<br />
MAWN: Wow! That’s quite a difference! You earned an extra<br />
$6,000, saved an extra $4,000, got a bigger space and maxed out<br />
your after school program!<br />
JV: Yes. I feel very lucky, Sir.<br />
MAWN: Thank you, Sir, for sharing that with us. We look forward<br />
to your continued success and getting an update in the future.<br />
To learn more about the ATLAS Pro system that made such a<br />
dramatic difference in Instructor Villamizar’s school, go to<br />
Atlas<strong>Martial</strong><strong>Arts</strong>Software.com.<br />
54 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3
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SCHOOL PROFILE<br />
Advice From a Champion<br />
Master Troy Dorsey is an 8-time world champion with a combination of kickboxing<br />
and boxing titles. He began training in the martial arts in 1974 and opened his first<br />
school in 1981.<br />
Master Troy Dorsey displays his impressive belt collection.<br />
MAWN: Master Dorsey, to what would you attribute the longterm<br />
success of your school?<br />
TD: What makes a champion in the ring, or a successful martial<br />
arts school owner, is really just digging down deep, and working<br />
hard, and doing what you have to do to reach your goals.<br />
MAWN: As a former world champion, do you focus on making<br />
your students champions?<br />
TD: We are servants here in our school. I can’t walk around<br />
showing my world title belts to everybody . . . that’s not going<br />
to continue to grow my business. We have a lot of single mothers<br />
and also a lot of grandparents raising the grandkids, so I<br />
think you just have to have a good product. No one comes in<br />
telling me that their child wants to be a world champion. We<br />
do our best to help those children do their best to work hard<br />
at school and do what they’re supposed to do at home… The<br />
two most important things we teach at our school are: Number<br />
one is self-control, and I know I need more of that, and number<br />
two is respect for yourself and others.<br />
MAWN: What about martial arts technique?<br />
TD: If they have a great kick, that’s OK, but if they have a great<br />
attitude, that’s an A+ in my book.<br />
MAWN: You’ve been getting some amazing results recently<br />
on getting the Opt-ins from your website to show up at the school.<br />
How are you doing that?<br />
TD: We’re texting. Texting is the technology. The world is texting<br />
and we are now communicating with our people by text. It’s<br />
kind of amazing to me—it seems like they would want to speak<br />
to somebody, but obviously they don’t. I want to encourage<br />
anybody out there that’s using the ATLAS system, I make a call<br />
first, and after I call and I haven’t spoken to anybody, I get pretty<br />
good responses from text.<br />
MAWN: Thank you, Sir, for taking the time today. We really appreciate<br />
you sharing your successful experience both inside and<br />
outside the ring with us today<br />
56 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3
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Good Business Habits:<br />
Be Friendly On Purpose<br />
by Hanshi Dave Kovar<br />
One of the best things you can do to gain and retain new martial arts students is to<br />
make people feel welcome when they enter your martial arts school. To do that, we<br />
follow the mantra: “Be Friendly on Purpose.”<br />
Have you ever walked into an establishment and<br />
felt like the person who was supposed to be helping<br />
you didn’t care about you or your business? They<br />
may not have been mean or surly, but they certainly<br />
didn’t make you feel like they were<br />
glad to see you or happy to serve<br />
you. This can happen within a<br />
business too, and when we<br />
deal with our fellow martial<br />
arts instructors and others in<br />
our schools (our internal customers).<br />
These are the people<br />
we are supposed to support<br />
and serve within our organization.<br />
It’s important to keep<br />
that in mind and put that<br />
mindset into practice.<br />
Here are the<br />
three habits of<br />
“friendly on<br />
purpose” that we want you<br />
to keep in mind:<br />
1. Be the first to say<br />
“Hello” or “Good Morning.”<br />
If you can’t help<br />
someone right away, let<br />
them know that you’ll be<br />
right with them.<br />
2. Smile, even when<br />
you’re on the phone: people<br />
can hear the smile in your voice!<br />
3. Be sincerely interested in them. Make eye contact. Shake<br />
hands if appropriate. Let your customers know you are very glad<br />
to see them.<br />
Remember that your students have choices about where to<br />
spend their time and money–and who to hire as a martial arts<br />
instructor. Being friendly shows respect to those with whom you<br />
deal. People will continue to do business where they feel respected.<br />
Make the effort to put your best face forward when dealing<br />
with everyone. Be friendly on purpose!<br />
HANSHI DAVE KOVAR is an 8th degree black belt and recognized as the “Trainer of Trainers.” Hanshi<br />
Dave Kovar is an internationally acclaimed instructor with black belt degrees in ten different martial arts styles. His<br />
systems have been implemented in hundreds of schools around the US.<br />
58 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3
Do You Serve <strong>Martial</strong> <strong>Arts</strong> Professionals?<br />
Share Your Message in <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> <strong>Magazine</strong><br />
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<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> <strong>Magazine</strong> is the definitive source<br />
for information, news, education, ethical business<br />
practices, product reviews and innovative developments in<br />
the world of martial arts business.<br />
We are always on the look out for notable, engaging and<br />
valuable stories for our readers!<br />
If you, your school, organization, event, product, or service<br />
has a story that might be of value to our readers, we’d love to<br />
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<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com/Ureport<br />
Contact us at: 407-895-1996<br />
or Email Editor@<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com
MIND MASTERY<br />
Becoming An Author (Part 2)<br />
By Grandmaster Jessie Bowen<br />
In part one of the Become An Author for <strong>Martial</strong> Artists, we<br />
discuss the decision-making process. In this article, we will be<br />
working on getting started. Now that you have decided to write<br />
your book, you need to consider your audience. Just because you<br />
publish your book doesn’t make it successful if you’re trying to<br />
monetize it. This is why the decision, whether your book is written<br />
just for your own pleasure, benefits your family, friends, and students.<br />
Some have a deeply personal story to share. Some have to<br />
get something out of their system. Some seek riches through their<br />
writing. Everyone is driven by these forces, or some combination<br />
thereof. Finally, a few want to earn money from their writing, which<br />
is a natural outcome of all of the above.<br />
Will you discuss yourself and your life experiences? Will you<br />
be discussing something more specialized, such as gold setting,<br />
financial growth, or athletic performance? First, you must choose a<br />
topic for your book.<br />
I’ll go over all three reasons you would want to become an<br />
author. The first is because you’ve always wanted to do something<br />
special for your family, friends, or students. Your legacy is the tale<br />
of your life, upbringing, activities, family members, and friends who<br />
grew up with you. Although this is an autobiography, your book<br />
can be written like a personal family reunion, bringing together<br />
distant relatives whom your children will never meet.<br />
Perhaps you’ve heard of Ancestors.com, the <strong>World</strong>’s<br />
Largest Online Family History Resource, which gives<br />
you access to over 20 billion records as a family<br />
resource. With images and personal data, your book<br />
can become a historical insight, but it’s your words<br />
that matter the most.<br />
The second motivation is to have your<br />
book assist you in achieving a goal.<br />
When you become an author, you<br />
automatically advance up the<br />
authority ladder. If you’re a martial<br />
artist and you find a topic<br />
you’re passionate about, such<br />
as child development through<br />
martial arts, winning the mental<br />
game in Taekwondo, or<br />
karate, to mention a few examples, students and parents may be<br />
interested. Placing your biographical information on your website<br />
and social media will notify your clients that you are a martial arts<br />
master in a specific area. If you give seminars or public speeches,<br />
becoming an author can help you advance your speaking career.<br />
The third reason is that you want to make money off of a book<br />
that will help others. But nothing sells until you get the word out,<br />
so you’ll need to put in the extra effort. Begin with the end in mind:<br />
how much money do you want to make from your book sales? My<br />
ability to presale before a single word is written has been crucial to<br />
my career as an author. It all comes down to how well you can market<br />
and sell your book. If you don’t have any marketing experience,<br />
I propose hiring a coach or working with a traditional publishing<br />
house. Would you please pick up a copy of my book Become An<br />
Author for <strong>Martial</strong> Artists to understand more about the differences<br />
between self-publishing and traditional publication? It’s a full guide<br />
to finding the proper publishing business for your book.<br />
Just Write<br />
You’ve got some fantastic book ideas that you’d like to share<br />
with the world, and you’re more determined than ever to inform<br />
your readers about them! Your book, regardless of genre, has the<br />
potential to alter someone’s life.<br />
This is how you can start writing a book today:<br />
• Start by setting up your writing environment<br />
• Develop a writing habit to start<br />
• Create a book outline to begin writing<br />
• Focus on writing your book ONLY<br />
• Maintain your focus at the start<br />
• Schedule book writing time<br />
• Deal with writing distractions<br />
• Start writing your book!<br />
You may find that writing a book is difficult once you get<br />
started. Many barriers can obstruct your ability to write and cause<br />
stress, which can lead to worry.<br />
I would advise you to get a coach. Elite Publications offers free<br />
coaching to help you get started. Email elitepublication.org for<br />
more information. www.elitepublications.org is our website. Call or<br />
text 919-618-8075.<br />
GRANDMASTER JESSIE BOWEN is president of Karate International of Durham, Inc., a member of the<br />
American <strong>Martial</strong> <strong>Arts</strong> Association Sport Karate League and Hall of Fame, and has been a member of the Duke University<br />
PE Staff for over 25 years. He is the author of Zen Mind-Body Mindfulness Meditation and Zen Mind-Body Mindfulness<br />
Meditation for <strong>Martial</strong> <strong>Arts</strong>, as well as several other books, programs, and audio CDs on meditation and success training.<br />
60 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3
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GROWTH HACKS<br />
Social Media Advertising<br />
Data Usage<br />
by Mr. Sean Lee<br />
Continuing from last issue, we need to remember that when we’re posting some of<br />
your audience is already your current students or current student’s parents, but they<br />
are still a much smaller number than your true potential market for your area.<br />
Let’s say if you have 300 students, those 300 students are really<br />
a very small number compared with say the 50,000, or 500,000<br />
people in the region. Those are the kind of reach that generates a<br />
continuous funnel of leads.<br />
So again there’s a big difference between regular social media<br />
posting and social media advertisement. Social media marketing<br />
requires utilizing the proper channels. For example, many kids<br />
are watching YouTube short videos and TikTok, and Snapchat<br />
platforms. But as far as I know, those new social media channels<br />
like TikTok or Snapchat don’t have enough databases to focus on<br />
demographics. They only know where the prospects<br />
are who are real people utilizing their device.<br />
So for example, I’m in Orlando and if I open up<br />
and start watching social media on my phone, it<br />
will see me as a potential prospect. They know<br />
where my location is, but the social media<br />
platform doesn’t have any other information<br />
like my age group, if I have children, if I had I’m<br />
married, or other pinpointed demographics like<br />
income or education level. This still makes the<br />
marketing swing have a greater chance of missing<br />
the target.<br />
Only Facebook and Instagram<br />
have that kind of pertinent data<br />
because they’ve been collecting it<br />
for the last decade. They’ve been<br />
asking for information like: your<br />
age, school, where you graduated<br />
from, and your employer,<br />
and your interests. They<br />
tracked all the likes, all the data, and they stacked it up for a decade.<br />
They have plenty of targeted data and since Facebook took<br />
over Instagram several years ago, they are sharing the data which<br />
provides them with information for both an older and younger<br />
generation of users. So even without utilizing a Facebook account<br />
they are linked through their Instagram account.<br />
The numbers that I’m getting from the last several months when<br />
we run an advertisement, have shown most of the prospects, like<br />
72 - 75% are from Instagram. They were reached through the Facebook<br />
advertisement and Instagram advertisement, and they opted<br />
in from there. So even if you are making a lot of videos, which is<br />
great, but you need to get people to watch it and they need to be<br />
people in your area. This is important because as you know, the<br />
<strong>Martial</strong> <strong>Arts</strong> school business is a local community business.<br />
So of course, social media platforms reach are global and can<br />
go nationwide at the push of a button. But your prospect and your<br />
students are coming from maybe a five mile radius. Sometimes if<br />
you are in a suburban area, your viable market could be like seven<br />
miles. So sure you can still make a video for your brand and follows,<br />
but you don’t want you to spend too much time on it.<br />
Again those platforms like TikTok or any of the other short video<br />
social media channels that do not have ability to utilize data to<br />
pinpoint your post reach specifically for prospects in your area. So<br />
I know many are trying to utilize social media advertisement, but<br />
they are not getting the results because there has to be some sort<br />
of a mechanism along with data or possessing enough knowledge<br />
and experience to manage the advertisement. So if you need more<br />
ideas, you can always reach out to me anytime by email, social<br />
media channel, or phone call. I would love to discuss with you to<br />
help you improve your social media advertisement.<br />
SEAN LEE is the Executive Director of Sales and Marketing for hundreds of martial arts schools<br />
and specializes in online and social media marketing using his extensive professional experience in<br />
sports and martial arts marketing, contract negotiation, and investment.<br />
62 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3
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NINJA BUSINESS TACTICS<br />
“Only A Ninja Can Kill<br />
Another Ninja…”<br />
by An-Shu Stephen Hayes<br />
My friend Luca Paniconi, head of our Ancona, Italy, To-Shin Do<br />
training group, got his first article published in the Italian media.<br />
Luca’s essay so impressed Kevin Keitoshi Casey, co-owner<br />
of our SKH Quest Center in Boulder, Colorado, that he worked to<br />
translate it into English for all to read. Here are Luca’s thoughts<br />
condensed and brought into English by Kevin:<br />
“Only a Ninja can kill another Ninja…”<br />
Anyone who was a kid in the 1980s remembers this dramatic<br />
phrase from the B-movies that were part of “ninja-mania”.<br />
The world was fascinated with the Japanese shadow warriors<br />
and plunged into this new market with a river of films, comics<br />
and books.<br />
Today the terms “Ninja” and “Ninjutsu” are<br />
so compromised that they conjure images of<br />
ruthless killers or friendly turtles. Yet the “art<br />
of winning” is alive, real, tested through<br />
centuries of history, and has enormous<br />
potential for the modern Western person’s<br />
well-being and happiness.<br />
Stephen K. Hayes’ pioneering work<br />
opened the doors to the ninja martial<br />
arts in the West, and made his teacher a<br />
celebrity in Japan. Imagine this ordinary guy<br />
from Ohio in the 1970s who decided to sell<br />
everything and move to Japan to find the last<br />
Ninja alive, Soke Masaaki Hatsumi.<br />
An idea like this would be like<br />
someone leaving Italy for<br />
America in hopes of<br />
becoming assistant<br />
ranger to (Italy’s<br />
legendary comic<br />
book American<br />
hero) Tex Willer.<br />
An-Shu Hayes<br />
became a Ninja,<br />
but if you hope for a dark man made of stone and ice, you will be<br />
disappointed. He is open and cheerful, able to accept everyone<br />
with a smile and make all feel at ease. His charismatic presence<br />
communicates something beyond words. His lessons, designed to<br />
change your life every day, are based on pragmatism, understanding,<br />
and a strong heart.<br />
An-shu’s ninja-based To-Shin Do brings to life cultural technologies<br />
for defense and development from a people very different<br />
from Italians (or any Westerners). After all, if a technique requires<br />
a 13th century enemy wearing Japanese armor, how many of us<br />
can immerse ourselves in the mechanics, energy and psychology<br />
of this situation? On the other hand, how many of us can relate to<br />
Paul, the clerk who was beaten during an attempted robbery, or<br />
Christina, who was assaulted during a date gone wrong?<br />
The context is the difference. What is real today? I have never<br />
been attacked by a spearman while parking the car, but it is very<br />
likely that a drunk, with no martial arts experience, throws a hook<br />
punch in the disco. Of course, advanced study addresses rare<br />
problems like combatting an Olympic Judo competitor or an International<br />
Vale Tudo fighter. The course of study is a simple matter<br />
of reality and statistics.<br />
This is why meditation and the natural health of the body are<br />
also part of self-defense. To-Shin Do proposes a way of moving<br />
and being that feels natural to everyone from professional athletes<br />
to housewives, and provides inner development to overcome<br />
obstacles, demoralization, and oppression.<br />
Classical training, such as stealth and shuriken, is reserved for<br />
advanced students, not to make it exclusive, but because it takes<br />
more time for these to become natural. The goal of Stephen K.<br />
Hayes’ To-Shin Do is real personal improvement and a genuine<br />
understanding of the art of the Ninja, not to enchant with exotic<br />
weapons.<br />
Ultimately, An-Shu Hayes’ work is a “translation” rather than a<br />
“modernization” of Ninjutsu, because no principles are changed.<br />
The course fits the time without cutting its roots and its history. The<br />
true art lives and is lived.<br />
AN-SHU STEPHEN HAYES has authored more than 20 books, worked as a body guard for the Dali<br />
Lama, supervised over 30 school locations worldwide, and was named “A legend; one of the 10 most influential<br />
living martial artists in the world” by Black Belt <strong>Magazine</strong><br />
64 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3<br />
Photo (right) by JackF
CLASSIFIED<br />
Browse the <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong><br />
COMMUNITY MARKETPLACE<br />
Do You Have Items to Sell?<br />
Is There Something You Need?<br />
Selling Your School?<br />
Looking to Buy a School?<br />
Are You An Instructor Looking For a<br />
Career in The <strong>Martial</strong> <strong>Arts</strong>?<br />
Are You a School Owner<br />
Looking to Hire Instructors?<br />
<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com<br />
MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3 65
AFTER SCHOOL EXCELLENCE<br />
Prosper While You Prepare<br />
Tomorrow’s Leaders<br />
By Grandmaster Mike Bugg<br />
An unknown author once said “Children make up 30% of our population and 100% of<br />
our future. “<br />
Many martial arts school owners like to say, “I’m not in this for<br />
the money. I want to help make a difference in people’s lives.” Who<br />
ever said that making money and making a difference in the lives<br />
of others can’t happen at the same time was wrong! Face it, if your<br />
school doors are closed because of poor finances you won’t be<br />
able to help anybody.<br />
You’re probably wondering, “How can I prosper and make a<br />
difference?” The best option to prosper and make the greatest<br />
impact in your school is with the AMSkids after school martial arts<br />
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students. Why?<br />
Future Leaders Through AMSkids<br />
You want to help create future leaders with good character,<br />
right? The AMSkids monthly support pack is filled<br />
with character based lessons. Each month there is a<br />
theme, like respect, that is reinforced with practical<br />
application for everyday living. Best of all, you get<br />
a curriculum with a daily guide of activities to meet<br />
the philosophical goals that easily combine with<br />
any style of martial arts.<br />
You may be saying, “That sounds good, but<br />
how do I get them into my school? It’s too simple<br />
because the monthly support provides you with<br />
professionally designed ads, flyers, posters, etc.<br />
All you have to do is put your school information<br />
on the materials and put them in places<br />
where children and parents will see them.<br />
What better way to market to your community<br />
that you are helping create a<br />
great future generation.<br />
Prosperity Through AMSkids<br />
Wonder how you’re gonna prosper with the program? In a word,<br />
tremendously. First, your after school children come to class five<br />
days a week for three hours. That’s a lot of time to influence them,<br />
but also a greater amount of time you must be paid for and parents<br />
are willing to pay more for the results. You can easily triple your<br />
income when you follow the step by step start up kit.<br />
Second, the AMSkids program spreads like a wildfire. When<br />
one child and parent is satisfied with your program the word<br />
spreads to other parents and into the public schools. With the<br />
powerful word of mouth advertising, you are able to double your<br />
enrollment quickly and more enrollment equals greater income.<br />
Now you have a viable option for making a difference in<br />
children’s lives while generating enough income to be well off. It<br />
doesn’t have to be one or the other when you run the AMSkids<br />
program. Visit ourams.com or call 1.800.275.1600 to get started<br />
with the program now!<br />
GRANDMASTER MIKE BUGG is an 8th degree black belt and the owner of a $1.52 million-peryear<br />
location, with one of the largest after school and summer camp programs in the country.<br />
66 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3<br />
Photo (right) by AndreyKaderov
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PILLARS OF SUCCESS<br />
Network Like Successful People!<br />
by Grandmaster Y. K. Kim<br />
You cannot see behind your back, unless you have a mirror. You need another’s point<br />
of view to see yourself much clearer.<br />
A network is the best resource to help you solve a<br />
problem, as long as they are positive and counsel you with<br />
wisdom. Invest your time and energy to build a<br />
winning team,and listen well to their advice,<br />
to help you reach your dream.<br />
Successful People Have a<br />
Network Mindset!<br />
Successful life begins with a successful<br />
network; the purpose of social<br />
media is building a successful network.<br />
Building a successful network<br />
means creating a successful future.<br />
Network positively: Choose positive<br />
and intelligent people. Motivate, recognize,<br />
and support one another to build a<br />
successful network. Positive networking<br />
creates a productive future.<br />
Network wisely: Choose confident<br />
and wise people. Treat other people<br />
fairly, not equally, depending<br />
on their abilities, strengths,<br />
talents, skills, and education.<br />
On top of that, recognize and<br />
admire others with respect,<br />
understanding, and true<br />
care. You will have reliable<br />
relationships.<br />
Failures Have a<br />
Destroying Mindset<br />
Network negatively:<br />
Associate with pessimistic<br />
people, criticize and discourage<br />
others, and you will<br />
destroy many relationships and make lots of enemies.<br />
Network carelessly: Associate with stupid and careless people,<br />
and you will do stupid things together. You can’t have any reliable<br />
relationships.<br />
Can you network like successful people?<br />
1) Invest your time to find positive and wise people and treat<br />
them fairly. Think twice about the consequences before speaking<br />
or acting, and put yourself in other people’s shoes. You will be<br />
surprised. You will have many reliable relationships.<br />
2) Recognize others genuinely, care for them deeply, and treat<br />
them fairly until it becomes second nature.<br />
3) Practice The 5 Pillars of True Success. It will guide you to<br />
network positively and wisely.<br />
*This is an excerpt from the book The Five Pillars of True Success<br />
in the section on The Top 10 Successful Habits<br />
GRANDMASTER Y. K. KIM is the most successful martial arts business leader in the US, having written<br />
over 30 books on martial arts, business, leadership, and success. He has won numerous public service<br />
awards and is the founder of the leading martial arts marketing and management company in the US.<br />
68 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3<br />
Photo (right) by Jun
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THE WAY OF THE SAMURAI<br />
Combative Weapons Q & A (Part 5)<br />
by Shihan Danna Abbott<br />
The Japanese Art of Chanbara<br />
Promises Safe Sparring for All<br />
<strong>Martial</strong> Artists<br />
Q: Is sparring composed of mostly<br />
offense, or is there also a lot of<br />
defense?<br />
It is very difficult to block a<br />
weapon. Therefore, it is best to get<br />
out of the way and not get hit at all.<br />
Just imagine getting hit in a head on<br />
collision by a car when you are in a<br />
big truck. No matter how safe the<br />
bigger vehicle is you will be put into<br />
difficulty. If one has a very strong<br />
offensive technique all opponents will have to evade.<br />
Here in the United States many schools teach<br />
an abundance of blocking and counters<br />
which takes twice as much time to move<br />
correctly. With weaponry especially, the<br />
sword all combatants<br />
are taught to come<br />
in hard and fast. (<br />
A smoker down<br />
the middle like a<br />
fast 100 mile an hour<br />
pitch in baseball). In<br />
chanbara we also teach<br />
blocking, but in many<br />
cases it is easier and wiser<br />
to evade the strike and<br />
keep from getting hit.<br />
Q: What are some<br />
common mistakes?<br />
Know you’re body<br />
and its abilities and<br />
limitations. For example:<br />
If you do not have a<br />
weapon in hand most<br />
all hand and foot technique will not<br />
help the average martial artist. One<br />
has to be very very good to disarm a<br />
qualified swordsman without his own<br />
sword. Other common mistakes are<br />
allowing your legs to telegraph your<br />
intended movements. In the art of<br />
the sword it’s your feet that get you<br />
to the battle and your stride, feet,<br />
legs, hips etc. even your toes can<br />
show your weak spots. That is why<br />
most all swordsmen in Japan wear<br />
hakama.(that type of Japanese skirt<br />
one wears in kendo)<br />
Q: What are effective combinations?<br />
Most all combinations are effective at one point or another.<br />
There are hundreds of combinations. Therefore, one must also<br />
practice at least a dozen combinations to perfection in order to<br />
put your advisory into difficulty. Fakes work well with beginners<br />
and sometimes they work on advanced combatants, but only one<br />
time! After that there is not a second chance for making a point<br />
with a proficient swords person or chanbara man. Otherwise it<br />
basically wastes time and one loses strength and energy in “the<br />
spirit of the thing”.<br />
Striking high and then low always keeps them guessing. This<br />
also allows the swordsman to take advantage of the whole body.<br />
Just as in tennis and or many other sports go from a long to a short<br />
shot, or left to right. That way an opening will occur and you can<br />
go in for the strike. Moreover, it is easier and one telegraphs less<br />
when you are working with gravity instead of against it. Always<br />
work your shot downward since an upward shot usually does not<br />
have the speed, strength and stealth required for a good score or<br />
kill depending what era you grew up in.<br />
Q: Any basic strategies?<br />
Yes, the basic 5 strokes honed to perfection allow all to fight<br />
well. Always keep the sword in front and keep a basic stance<br />
posture. And never, ever do fancy stuff you see on TV because it<br />
will put you into difficulty.<br />
SHIHAN DANA ABBOTT Is a 7th degree black belt in Kenjutsu, starting his 14-year education<br />
in Tokyo. He has published five books and designed a US Patent. Abbott has also conducted seminars in<br />
over 30 countries and obtained his black belt at the Hombu dojo in Yokohama. He currently offers online<br />
classes on LearntheSword.com, his unique swordsmanship academy.<br />
72 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3<br />
Photo (right) by master1305
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EXTRAORDINARY MARKETING<br />
Wealth vs. Lifestyle (Part 2)<br />
by Grandmaster Stephen Oliver<br />
You know what I’d like to hear about?<br />
1. What’s the quality of your lifestyle? Do you enjoy life? Are<br />
you doing what you enjoy? Do you take time for hobbies, travel,<br />
family and entertainment?<br />
If you don’t have time for these things because of your<br />
incredibly long hours, then, really, what good is the money?It’s<br />
easy to get caught up in working and striving for more and more<br />
money, but money is only good for two things:<br />
First, insuring that you can do and have the things you want<br />
RIGHT NOW. Are you able to afford those “toys” that are important<br />
to you? Do you refrain from spending money on things that<br />
won’t contribute substantially to the quality of your life. Do you<br />
have expensive STUFF to impress others, or because you appreciate<br />
them personally?<br />
Second, so that you can build security for your<br />
future — and I don’t necessarily just mean for<br />
your retirement. What if your school has a<br />
downturn (remember all kinds of unexpected<br />
things can happen)? Are you<br />
financially strong enough to weather<br />
the storm? What if one of your kids has<br />
unexpected medical expenses, or if you<br />
have a medical emergency?<br />
2. What’s your NET Income? How<br />
much money do you have left over from<br />
your business after EVERYONE<br />
ELSE gets paid? If your<br />
expenses are in line and<br />
your gross is adequate<br />
or excellent, you could<br />
have 15%, 25% or maybe<br />
even 45% or 50% left<br />
over. Do $30,000 per<br />
month with $15,000 left<br />
over, and I’ll think you are<br />
incredible. Do $180,000<br />
per month with $3,000<br />
left over — well nothing<br />
personal, but who cares?<br />
3. How much Net Worth<br />
have you built, and how much do you save? Do you have equity<br />
in your home? Equity in the building that houses your school?<br />
How’s your IRA, savings, and investments? Does your SCHWAB<br />
account grow every month,or are you living week to week? Forget<br />
about the guy who boasts a huge student base — I want to<br />
be like a friend of mine who bought the building that houses his<br />
school, and ended up owning the whole city block, with positive<br />
cash-flow from rental income and huge equity. Not very glamorous<br />
in the “bragging rights” pool at the next karate tournament<br />
or business convention, but hey, he paid HIMSELF first!<br />
4. How much have you learned this week, month and year? If<br />
you are constantly learning, you will always be about to recover<br />
from setbacks as well as capitalize on new opportunities. Stuff:<br />
Your day-to-day lifestyle expenses must really be determined by<br />
what is really going to add enjoyment to your life, relative to the<br />
costs.<br />
A Personal Example Many years ago, many friends and employees<br />
laughed at me (remember when they laugh, it’s<br />
your money not theirs). Why did they laugh? Well, once a year,<br />
I would hold a Christmas party at my house — which is huge,<br />
beautiful, in one of the most expensive neighborhoods in the<br />
Denver metro area and has tremendous views overlooking the<br />
city. At the same time, on a day-to-day basis, I drove an Audi<br />
4000, which was at about 150,000<br />
miles (I finally traded it when it failed the emissions inspection,<br />
got damaged by hail and needed more repairs than it<br />
was worth). During this period, my house appreciated over<br />
$300,000, and my car basically went from the $20,000 I paid for<br />
it new to a value of $0.<br />
Often, we are tempted to buy things based upon the image<br />
we hope to project to friends, neighbors, business associates<br />
and others. If you really want that expensive toy because it enhances<br />
your enjoyment on a day-by-day basis,<br />
then by all means, get it and enjoy it. Just decide, on a daily<br />
basis, not because of the “image” you hope to project, or because<br />
of an attempt to impress your friends.<br />
Remember, about the only thing that you can buy for yourself<br />
that has any real value after you buy it is your home.<br />
Everything else, with very few exceptions, begins to depreciate<br />
or have minimal value right after you’ve spent the money.<br />
GRANDMASTER STEPHEN OLIVER, is a 9th degree black belt and is the founder and CEO of<br />
Mile High Karate schools, and founder of the <strong>Martial</strong> <strong>Arts</strong> Wealth Mastery Program.<br />
74 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3
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MASTERING MODERN BJJ<br />
Solitude with Fortitude<br />
By Master Carlos Machado<br />
A black belt asked me for advice on how to become a teacher.<br />
He mentioned that thru his busy schedule<br />
traveling around the world, he often finds himself<br />
visiting several places to keep his training<br />
going. Yet, in many of those places, especially<br />
abroad, he is constantly sought out for advice<br />
and asked to share his knowledge. He said<br />
he loves to teach and help out other students,<br />
from inexperienced to high level,<br />
indiscriminately.<br />
He, point blank, came<br />
to me and inquired what it<br />
takes or how to go about in<br />
terms of being an instructor.<br />
My immediate answer was to “reverse<br />
engineer”, teach the end and go backwards<br />
on a skill set. That, for me, gives immediate<br />
perspective to a student on what the end in<br />
sight is, and helps him connect the dots more<br />
easily as a technique is broken down.<br />
During that same conversation, I<br />
was showing two beginners<br />
how to finish an arm bar,<br />
pretty much at the very<br />
last stage, on the grip<br />
breaking part prior to<br />
extending the joint<br />
into submission.<br />
Then I told them to<br />
stay from the top<br />
mount position<br />
and showed<br />
them the setup.<br />
They did not<br />
miss a beat. As<br />
the prospect<br />
instructor black<br />
belt was watching, he suddenly had a spark in<br />
his eyes. He said he figured what the deal was<br />
in becoming an instructor, you cause people to<br />
feel how it is to complete a move, then teach<br />
them how to connect the dots from beginning<br />
to end. That it was not a matter of seeing or<br />
understanding, but feeling then realizing what<br />
it was all about.<br />
He said he always left with a smile every<br />
time he learned how to put a move together.<br />
Even if he did not succeed all the way but<br />
almost made it happen, it gave him a sense of<br />
accomplishment of competence. He understood<br />
jiu jitsu was a game of thresholds.<br />
We all make it count, not just every time we cross the finish<br />
line, but also when we get a few steps away from it. One more<br />
inch today is considered a victory. A small adjustment becomes<br />
an eureka moment. The biggest realizations in jiu jitsu happen<br />
in very subtle ways, almost imperceptible to the naked eye, but<br />
not to the person in the midst of the battle, figuring out a detail<br />
that can make all the difference.<br />
The black belt said that that aspect of jiu jitsu is what made<br />
him stick with it for many decades and still keep going. It is the<br />
fact that no matter how much he has learned, every time he<br />
comes across a small detail that makes a big difference, it acts<br />
like a domino effect on everything else that he does. A better<br />
choke somehow impacts his ability to do arm bars and vice<br />
versa. The body literally makes connections between muscles<br />
and nerves, and we find ourselves making moves in ways different<br />
than we had ever done in the past.<br />
In the end, jiu jitsu never ceases to amaze, to transform itself,<br />
and to become more and more intriguing.<br />
Start with the end in sight, and surely you will see things<br />
differently, and more importantly, make better connections with<br />
your moves, faster and better!<br />
Now, go do some training, the mat is waiting for you!<br />
MASTER CARLOS MACHADO is one of the pioneers of Brazilian Jiu Jitsu in the United<br />
States of America. Currently a Coral Belt, and promoted to Black Belt by Carlos Gracie Junior, Carlos<br />
Machado came to the USA in the early 1990’s with his brothers where they formed the RCJ Machado<br />
Jiu Jitsu Association, one of the strongest & growing BJJ organizations in the world today.<br />
76 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3<br />
Photograph by hanzl
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owners and instructors, it’s important<br />
that we stay up to date with the<br />
latest tools, tactics, and strategies<br />
for operating a successful martial<br />
arts school or organization.<br />
We here at <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong><br />
<strong>Magazine</strong> are on an unstoppable<br />
mission to help our industry grow,<br />
and one of the best ways to do that<br />
is by sharing “what’s working” and<br />
what’s not.<br />
So, we want to feature schools,<br />
school owners, instructors,<br />
organizations, students, and industry<br />
contributors that might have a story<br />
our readers would find valuable!<br />
No story is too small or too big for<br />
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• One of your students<br />
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NEXT LEVEL STRATEGY<br />
Teaching Commitment (Part 1)<br />
Taking from Rich Dad’s Guide to Investing by Rob Kiyosaki<br />
by Shihan Allie Alberigo<br />
There is something that I tell my students continuously “there is no try, just do.”<br />
It sounds as if Yoda was speaking to<br />
Luke Skywalker but it is not as esoteric as<br />
it may sound. This is simple to read and<br />
simple to say, but many of us fall short of<br />
actually doing it. If I had a dollar for every<br />
parent and student that<br />
has come to me and<br />
said “I want my<br />
child to develop<br />
self-confidence,<br />
self-esteem, selfdiscipline,<br />
self-control,<br />
focus and learn self-defense. My child<br />
really enjoyed their classes but I don’t want to<br />
commit for a year. I want my child to overcome<br />
their shyness or they need to<br />
listen more. I personally always<br />
wanted to learn the martial<br />
arts.” I would be a millionaire.<br />
A week goes by and<br />
the excitement is still<br />
there. A month goes<br />
by and the excitement<br />
is growing but<br />
the student is falling<br />
into the routine. A<br />
year goes by and it<br />
is becoming a routine<br />
and the newness is not<br />
their so the excitement is starting<br />
to fade slightly.<br />
Renewal time comes around<br />
and the student or the parent asks<br />
themselves “do I want to commit<br />
to another year, do I want<br />
to spend the money, maybe I need to do<br />
something else, that excites me like when<br />
I first started the martial arts.” Well, the<br />
hard true fact is that unless you develop<br />
a skill like self-discipline then everything<br />
you do in life will have the same results.<br />
As any married person can attest to, your<br />
relationships never have the fire of when<br />
everything is new. This does not mean<br />
that it is not great, does it. It just takes<br />
some adjustment and realization that life<br />
is not just about fun and excitement. You<br />
need to dig deep inside sometimes to find the benefits, why you<br />
started in the first place. Why did you get married? What you saw in<br />
the person in the first place? You cannot let your mind wander and<br />
look for a new fix every time the initial thrill wears off. This is your<br />
self-control and focus.<br />
How many of us have quit something that we regretted in the<br />
future? How many of us justify quitting by blaming it on something<br />
else? Our jobs, the organization, the spouse, your friend they are<br />
all responsible. It takes self-confidence to be able to look in the<br />
mirror and say what can I do to make this better? What can I do to<br />
stick this out? How can I achieve the goals I set for myself?<br />
For every parent that has told me I don’t force my children to do<br />
anything. Why should I make them go when they are not enjoying<br />
it? I don’t think that martial arts are like regular school. I have to<br />
disagree. <strong>Martial</strong> arts if taught properly is not about kicking and<br />
punching it is about life. For every child that has quit I feel bad. Not<br />
for the child but for all that the child loses. No one will ever know<br />
what they have lost, because they have not put a value on what<br />
they have given up. It is only the people that achieve that truly<br />
know what people lose. For every parent that says they do not<br />
force their child or encourage them to do things. I say when was<br />
the last time you let you stay up all night, not eat correctly, or stay<br />
out all night drinking.<br />
SHIHAN ALLIE ALBERIGO is a 7th degree black belt, the founder of the L.I. Ninjutsu<br />
Centers, one of the largest Ninjutsu schools on the planet, the author of 4 books, and an entrepreneur<br />
with one of the first online coaching companies.<br />
80 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3<br />
Photo (top middle) by Sergei Chuyko
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COMPLETE MARTIAL ARTS CONCEPTS<br />
10 Principles to Become Great<br />
at Sparring (Part 2)<br />
by Professor Willie “The Bam” Johnson<br />
6. Stay conscious of yourself at all times<br />
In many sparring matches there is an attacker and a counter<br />
attacker. After executing his technique, the attacker often is left<br />
open because his attention was totally focused on that one target<br />
technique and if he isn’t able to act and react spontaneously, he<br />
loses his advantages to the counter attacker. Remember, when<br />
you hit your opponent, don’t put all your attention on your target-<br />
-only as little attention as is needed to hit the target. Leave your<br />
mind free to respond and react instinctively to the situation. When<br />
you are able to flow as one with the universe you will have learned<br />
a valuable lesson of all great fighters.<br />
7. Stop and think<br />
Free sparring is a great way to develop a successful<br />
thinking pattern under pressure. Frequently<br />
in sparring sessions a student’s mind<br />
locks when his opponent is constantly throwing<br />
techniques at him or when he gets tired. An old<br />
saying is that ignorance will make cowards of<br />
us all! It is important to stay conscious of what<br />
is going on at all times, to be able<br />
to think fast on your feet, and<br />
above all to be able to think<br />
under pressure.<br />
8. Control your<br />
emotions<br />
Controlling your emotions<br />
is a necessity if you<br />
want to win your match.<br />
If you are being hit much<br />
more frequently than your<br />
opponent, anger flares<br />
up along with feelings of<br />
oppression, shame, and a<br />
loss of control. When your<br />
emotions take over, your ability to execute techniques gets worse<br />
because you are not in control of the match any more. That is why<br />
it is important to stay conscious of your emotions and think thoroughly<br />
about the right response.<br />
9. Be yourself<br />
When practicing, it is important not to become a clone of the<br />
other students but to continuously strive to develop your own<br />
individual expression, both verbally and physically, by combining<br />
the proper<br />
principles, techniques, and approaches. If you know something,<br />
you should be able to express it. If you understand something, you<br />
should be able to do it. In the martial arts, the degree to which you<br />
can describe a particular action, principle, or approach to someone<br />
else will parallel your ability to execute it. Check it out. The<br />
maneuvers you cannot describe are generally the ones you cannot<br />
do. Be yourself!<br />
10. Follow your natural instinct<br />
Following your natural instinct is the key to flowing in harmony<br />
with the universe. An Aikido expert calls it Ki. Others call it your<br />
sixth sense. This is expressed by being in tune with yourself both<br />
consciously and unconsciously. You must not try to feel or receive,<br />
but simply “be” the situation. Act on your “gut feelings” first an<br />
action then a reaction, an action and a reaction, back and forth.<br />
Focus on your successes. Follow your instincts. Go with the flow.<br />
PROFESSOR WILLIE “THE BAM” JOHNSON is a 7th degree black belt and seven-time sport<br />
karate and Kung-Fu world champion. He has appeared in four movies, 16 plays, and 11 television shows. He is also<br />
the national spokesperson for the Stronger than Drugs Foundation and the Champions Against Drugs.<br />
82 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3<br />
Photo (right) by OSTILL
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THE MILLIONAIRE SMARTS COACH<br />
Free Yourself From<br />
Too Much Stuff (Part 3)<br />
By Lee Milteer<br />
Here’s the STUFF DIET (for your home and office)!<br />
This is the third part in our Free Yourself from Too Much Stuff<br />
Series. As promised in last week’s newsletter, here’s how to put<br />
your home and office on a “Stuff Diet.” You’ll want to take these<br />
suggestions and modify them to best fit your personality and style:<br />
• Create a holding place for things to be released. (I personally<br />
set up a place in my garage, although it can be a spare room<br />
or anyplace you can allow things to gather for a week or so. I like<br />
to do it this way because, if you are really not ready to part with<br />
something, you have a grace period and won’t regret letting it go.)<br />
• Subdivide your holding place for items you want to<br />
sell, donate to charity, give away, or trash.<br />
• Use big baskets, bins, or large strong<br />
boxes.<br />
• Label them STORAGE, SELL, DO-<br />
NATE, THROW AWAY, and RECYCLE.<br />
• It’s important to get everyone on<br />
board. Make a commitment to releasing<br />
things by deciding how many<br />
things per week everyone will commit<br />
to releasing.<br />
• Everyone should have a<br />
DAILY GOAL. For example,<br />
something has to<br />
go each day. It can be<br />
as little as a pen that<br />
no longer works, but<br />
everyone must play<br />
the game.<br />
Establish a<br />
Reward and Accountably<br />
System<br />
Set up a system<br />
where you can take<br />
things to sell to consignment shops, or donate to Charity, and have<br />
the old trash removed. This follow-up phase is especially important.<br />
Do not just let this old stuff hang around and become another<br />
burden.<br />
The goal is to find reasons to motivate your family or staff to<br />
release unwanted and unneeded things.<br />
For example: Kids love contests, so whoever can release the<br />
most gets a prize or special privilege. It could be anything from<br />
staying up later or a PJ party to horseback riding lessons. Try to<br />
reward with experiences, not more material things.<br />
Customize the reward so that it’s something that makes them<br />
want to let go of the unneeded stuff. Remember, we are all just big<br />
kids so find ways to reward and motivate every person who is on<br />
the “STUFF DIET!”<br />
If you want to find a great place to really get motivated, start by<br />
eliminating the things from your house and life that have EX-<br />
PIRED!!! You could give a prize to whoever finds the oldest item!<br />
You’ll be surprised at how many things like food, over the counter<br />
medications, and prescription drugs you have laying around that<br />
are past their sell-by dates. This will be an eye-opener for how<br />
unconscious you’ve been about the amount of time you’ve had<br />
things!<br />
There is nothing in this world that feels quite the same as looking<br />
around your home or office and seeing it in order. On the other<br />
hand, there’s nothing more energy-draining than living with clutter.<br />
I want you to live every day with the peace of mind that results<br />
from having your home OR office exactly the way you want it:<br />
where you are in control of your stuff, and not the other way<br />
around. Do you own it or does it own you?<br />
Your new motto:<br />
If It Doesn’t Serve a Purpose, have Meaning, or Monetary<br />
Value—OUT IT MUST GO!<br />
Up Next: Part 4 of Free Yourself from Too Much Stuff<br />
MS. LEE MILTEER is an Intuitive Business Coach, award-winning professional speaker, and TV<br />
personality who has counseled and trained over a million people throughout her career. Lee is Stephen Oliver’s<br />
<strong>Martial</strong> <strong>Arts</strong> Wealth Mastery’s Millionaire Smarts Coach and is also a best-selling author of educational resources.<br />
Vist www.milteer.com<br />
84 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3<br />
Photo (right) by Drazen Zigic
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BUDO PHILOSOPHY<br />
Reason and Magic (Part 1)<br />
by Shidoshi Alfredo Tucci<br />
Shizen culture had a very interesting insight into the elements that made up people.<br />
They talked about the three heritages: genetic heritage,<br />
which they obviously did not attribute to the genes, because<br />
such discovery had not taken place, but to the ancestors; cultural<br />
heritage, that is, those conditions that were directly related<br />
to the environment in which you were born and raised; and<br />
finally the informational or formative heritage, which refers to<br />
learning and ultimately to the profession or activity to which you<br />
are devoted.<br />
For them, most of the people traveled in their lives in helical<br />
paths with their highs and lows, their expansive and contractive<br />
periods, in exchanges of energy and tension with<br />
the environment. Life naturally possessed a<br />
set of ups and downs in all. Energy in spirals,<br />
had the beginning and end of tension by<br />
finding two points that connected and established<br />
a helical pattern, which remained<br />
as long as energy fed that relationship.<br />
Some people, however, spirits whose life<br />
was called to influence many people, were<br />
under the auspices of major forces and transited<br />
in another type of litter that had to do<br />
with destiny. Bruce Lee would be an example<br />
of this. Winston Churchill, Fleming, Stalin,<br />
Hitler, Fidel Castro, or Napoleon, for<br />
better or for worse, these people,<br />
even if they were immersed like everyone<br />
else in the clashes of the<br />
forces of energy and tension, to<br />
which no one is alien in this Universe,<br />
possessed the regency of<br />
destiny.<br />
Visible conditioners have<br />
the greatest importance, but<br />
the invisible ones are no less<br />
significant, as they allude to<br />
the spiritual aspects of the<br />
person. For the Shizen, we<br />
are all spirits living a material life. I know that this vision is out of<br />
tune nowadays, where we only have eyes and ears for scientific<br />
arguments, but we cannot forget that science is only a method to<br />
describe our surroundings, that is, the glasses that we put on. The<br />
advent of reason and science as a method has provided us with<br />
fantastic tools to which we are all debtors.<br />
The Greeks opened the door, Renaissance reopened it and<br />
the Century of the Lights raised it up, that’s why it is extraordinarily<br />
interesting to observe how, despite the imposition of this formula<br />
as dominant even to establish itself as the basis of modern single<br />
thought, it has not managed to cancel the cravings and curiosity of<br />
our brains. People continue to read newspaper horoscopes, seeking<br />
in the esoteric arts answers that transcend normality, and even<br />
surrender to the idea of ancient religions, whose rational foundation<br />
is void.<br />
You see, it turns out we have two sides to the brain and none of<br />
the two is more important than the other. Given the new paradigm,<br />
Freud created psychoanalysis, establishing the idea of the subconscious,<br />
which Jung culminated with that of the collective unconscious.<br />
These attempts to find rational connections in the irrational,<br />
on the magical side of our minds, led Jung himself to the doors of<br />
magic at the end of his life.<br />
SHIDOSHI ALFREDO TUCCI is the CEO and General Manager of the Budo International Publishing<br />
Company, a leading publisher in the martial arts with over 35 years in the industry. He is also author of several<br />
books: The Immaterial Dimension, The Way of the Warrior, and The Spirit. He currently lives in Valencia, Spain.<br />
88 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3<br />
Photo (pigeon) by natrot. Photo (hawk) by SteveMcsweeny.
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MASTER THE BASICS<br />
Regain the Adult Market<br />
by Master Tina Bane<br />
Over the past few years thousands of martial arts schools have closed in the U.S –<br />
most people say it’s because of the economy or the pandemic. Yet during the same<br />
period, the number of yoga schools in the U.S. has grown dramatically. Perhaps the<br />
excuses are not the real reason . . .<br />
What has happened to the image of martial arts over the past<br />
few years? For one thing, the popularity on TV of UFC-style fights<br />
have made the image of martial arts training appear more violent.<br />
How many executives or soccer moms want to get grounded and<br />
pounded, and then limp through their responsibilities the next<br />
day? How many baby-boomers, the largest and wealthiest subpopulation<br />
in America today, want to practice<br />
cage fighting? With many of them looking at<br />
hip or knee replacements in the near future,<br />
violent exercise is not very attractive.<br />
Instead, they have apparently<br />
chosen an exercise<br />
program that is gentle<br />
on their aging joints, yet<br />
helps them feel better about<br />
themselves… yoga.<br />
Fortunately, AMS has an<br />
answer ready for you: Life<br />
Fitness Class. Grandmaster<br />
Y. K. Kim’s U.S. National<br />
Exercise is like yoga,<br />
only better. It<br />
is a complete<br />
body<br />
exercise,<br />
from fingers<br />
to toes, and<br />
everything<br />
in between. The<br />
movements are gentle,<br />
good for the joints, and<br />
incorporate Power Breathing<br />
to increase the health benefits. Because of the Power Breathing,<br />
we say it’s like Power Yoga.<br />
There are standing postures, seated postures, lying postures,<br />
partner exercises, and a whole group of exercises you can do<br />
throughout the day. It is the perfect response to this growing need,<br />
ready and available to you today.<br />
You can add these exercises to your<br />
regular classes, but we recommend<br />
that you open a place in your<br />
schedule for a class where you<br />
teach only the U.S. National<br />
Exercise. Morning or lunchtime<br />
would be good for these<br />
classes, as well as Saturdays.<br />
To get a copy of the exercises,<br />
just call your marketing consultant at<br />
1-800-275-1600 and order the New<br />
American Dream Package, which<br />
includes the U.S. National Exercise<br />
video. We also have several instruction<br />
packs: The Power Exercise Instruction<br />
Pack (a previous version of the U.S.<br />
National Exercise), the Power Breathing<br />
Instruction Pack, and the Power<br />
Meditation Instruction Pack. Any or all of<br />
these resources will help you start a great<br />
class to bring back some of the adults who<br />
wandered over to the yoga school down<br />
the street.<br />
U.S. National Exercise is like teaching<br />
Power Yoga and it’s Easy to Learn, Easy to<br />
Teach and Satisfying for Students.<br />
MASTER TINA BANE is a 6th degree master instructor and owner of a Top Ten martial arts school<br />
with successful after school and summer camp programs.<br />
90 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3<br />
Photo (right) by JackF
Lee Milteer is an Internationally known and celebrated<br />
Entrepreneur, Visionary, Best Selling Author, Award winning<br />
Professional Speaker, TV Personality, and Intuitive Business Mentor.<br />
Lee provides business and success advice and resources to nearly<br />
250,000 people around the world.<br />
Reclaim the Magic<br />
will evoke a consciousness<br />
shift and an awakening<br />
within you to manifest your<br />
heart’s true desires. is<br />
book will give you the tools<br />
and concepts to claim your<br />
natural birthright power as<br />
a manifestor.<br />
Success is an<br />
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achieve new levels<br />
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INSTRUCTIONAL EXCELLENCE<br />
The Value of Mat Chats<br />
by Grandmaster Tim McCarthy<br />
What is a Mat Chat?<br />
For those of you unfamiliar with the term, it’s a wrap-up of the<br />
lessons at the end of class. Some schools, especially in children’s<br />
classes, call everyone together in a huddle (in a circle on one knee)<br />
on the MAT, while the instructor summarizes what they learned today<br />
in a short CHAT. Other schools have the students sit or lie down<br />
in meditation while the instructor summarizes what they learned today.<br />
It’s a simple way to use the old formula for education: Tell them<br />
what you are going to say, say it, then tell them what you said.<br />
I recommend that you use this formula in your martial arts classes<br />
by first choosing a principle or theme of your class. Then, explain<br />
to your students the principle or theme during warm-up. During the<br />
action part of class, most of the drills should revolve around that<br />
principle or theme, and then at the end, in a Mat Chat or meditation,<br />
review not only the principle or theme, but explain how they can<br />
use it in their daily lives outside the martial arts classroom.<br />
If your school is designed so that the parents can hear<br />
what you are saying, not only will it convince them<br />
of the continuing value you are providing to their<br />
children, it may also convince them they could start<br />
taking classes, too.<br />
Practical Example<br />
Let’s say I decide my principle or theme of the<br />
day is self-control. During warm-up, I would introduce<br />
the theme of today’s class as self-control. Then,<br />
I might illustrate the theme of self-control during<br />
stretching by asking the students to notice<br />
the pain they feel as they stretch their<br />
muscles. I would point out that if they<br />
want to kick higher, they need to<br />
stretch, and although it hurts, if they<br />
can control their fear of pain, they<br />
can stretch a little farther or a little<br />
longer, and practice self-control.<br />
During the action part of class<br />
we can practice self-control<br />
during partner exercises. For<br />
striking arts, we can practice<br />
punching or kicking at our partner, learning to focus our technique<br />
close to, but not touching his body. Students can first punch or kick<br />
six inches away from their partner’s body, then five inches, etc, until<br />
they can control their technique to land with full power and focus<br />
one inch away from his body. I would direct them to practice different<br />
strikes or kicks in the same way.<br />
For grappling arts, I might teach a technique that includes a joint<br />
lock, and have the<br />
students practice very<br />
slowly, feeling the joint<br />
lock as they apply it to<br />
their partner, noticing<br />
how it feels just before<br />
he taps out. Then, they<br />
would incrementally<br />
increase the speed<br />
and power of their<br />
application up to the point of pain, stopping before they hurt their<br />
partner. They would be learning self-control in the proper application<br />
of the technique, as well as self-control not to hurt their partner.<br />
I could choose several similar joint locks to practice the same way.<br />
At the end, whether it’s a mat chat or meditation, I would review<br />
the self-control we practiced during stretching and point out that<br />
learning to sacrifice a little today can bring big rewards in the future.<br />
Just like the pain of stretching leads to more flexibility and higher<br />
kicks, studying tonight leads to better grades on your test tomorrow,<br />
and better chances to become a doctor, teacher, or whatever<br />
you want to be when you grow up. I might even ask different children<br />
what they want to be when they grow up, and then ask them<br />
what they can do today and tomorrow to achieve that goal. If there<br />
are adults present in a family class, I will throw in one sentence like:<br />
And for adults, that might mean working a little longer or harder<br />
to earn a promotion, or not arguing over everything to preserve a<br />
relationship.<br />
If you need inspiration for themes, check out the AMSnews in<br />
the MA Biz Academy, which is available as part of the complete<br />
ATLAS martial arts software package. Each month has a theme with<br />
a motivational poster, and they offer weekly supporting philosophical<br />
themes to spark your creativity.<br />
GRANDMASTER TIM MCCARTHY is a 9th degree black belt and is a martial arts educator<br />
with a master’s degree in education. He has been instrumental in developing two industry-changing<br />
programs, plus has directed and been featured in hundreds of martial arts videos and webinars.<br />
92 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3
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BUSINESS BUZZ<br />
First Impressions:<br />
Steps to Success<br />
by Grandmaster Lawrence Arthur<br />
Your Face, Body, and School Must look Referable<br />
They need to Love your Program, Like you, and Be Impressed<br />
with your school.<br />
1. Correct anything that you feel is wrong with you.<br />
Teeth, overweight, etc.<br />
2. Always dress in uniform or dress clothes<br />
with polished dress shoes. Dress neatly all the<br />
time, clean, and pressed.<br />
3. Limit jewelry to a watch, wedding<br />
rings and professional ring, or a<br />
college ring.<br />
4. No earrings for<br />
men, conservative earrings<br />
for women.<br />
5. Fingernails should<br />
be clean, trimmed, rounded, and<br />
one neutral color.<br />
6. Glasses should be small<br />
lenses, contact lenses, or better<br />
yet, get your eyes fixed.<br />
7. Look like you are in shape.<br />
8. No facial hair. Keep your eyebrows trimmed. Ladies<br />
use natural color makeup, less is better.<br />
9. Dental hygiene. Keep your breath fresh. No chewing<br />
gum. Braces if necessary.<br />
10. Hair should not be over your collar and look<br />
like you just got a haircut. No shaved heads. Conservative<br />
haircuts. Women’s hair should be pulled<br />
back off face.<br />
11. A new uniform with a new belt looks more<br />
professional to the general public.<br />
12. Shoes should look new. Never<br />
wear worn or dirty looking shoes of<br />
any type.<br />
13. No baggy pants or tight fitting<br />
leotards for women.<br />
14. Cell phones should not be worn on your<br />
belt, it looks unprofessional. Don’t wear an earpiece,<br />
it looks amateur.<br />
IF THEY DON’T ENROLL, IT’S NOT BE-<br />
CAUSE OF WHAT YOU SAID, IT’S BECAUSE<br />
OF WHAT YOU SHOWED THEM.<br />
GRANDMASTER LAWRENCE ARTHUR has been a martial artist, specializing<br />
in Karate, Kung Fu, Kenpo, Shotokan, and Goju Ryu, since 1968. He owns 40 Super Kick Karate<br />
locations and is founder of the American Freestyle Karate Association (AFKA). A world champion<br />
and hall of famer, Lawrence also runs the Black Belt Success Systems consulting firm, which trains<br />
martial arts instructors on proper business practices and is used by schools all over the country.<br />
94 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3<br />
Photograph by SUNG YOON JO
MARTIAL ARTS PHILOSOPHY<br />
My Journey With The A.O.K and<br />
Golden Greek (Part 3)<br />
By Sensei Gary Lee<br />
In the early 90s, three powerful Producers; George Minshew,<br />
Jose Santa Maria, and Tony Lopez broke away from the A.O.K<br />
and created T.N.T. The Texas National Tour. If you fought in this<br />
league, you could work your way to NBL Super<br />
Grands which at the time was the largest<br />
Sport Karate event in America.<br />
Mr. Minshew formed a National Texas Sport<br />
Karate Team, which consisted of Jennifer Robles,<br />
Danielle Dixon, Chris Pfannenstiel Minshew, Tony<br />
Lopez, and myself. Then I thought about it deeply<br />
and what being labeled a Texas Fighter was<br />
about. I thought about bringing<br />
my son Garett Lee and<br />
exposing him to Texas Sport<br />
Karate. He was only 7 years old at<br />
the time. I thought about it deeply and<br />
I decided to travel with Wade Kirkpatrick.<br />
So I took my Son<br />
along and tried it one more time on the<br />
Texas Sport Karate Circuit.<br />
In 1997, including A.O.K. Texas events<br />
plus all the other events I fought in over<br />
70 events and earned the A.O.K “Golden<br />
Greek MVP of Texas” in the senior division.<br />
It had taken me 17 years, however I had<br />
become a “Golden Greek” winner. To me<br />
it was overwhelming and very humbling<br />
and made me very proud.<br />
Finally I had conquered<br />
that demon which was<br />
nagging me those 17<br />
years when I had<br />
quit. Whether I was<br />
frustrated or not<br />
because I had<br />
quit something<br />
and it bothered me every single day. The years of fighting all<br />
across America from 1979-1997 I kept a diary and I retired in 1998<br />
and started the Sport Karate Museum in Sugarland, Texas.<br />
I was being interviewed by this Television Reporter from ABC,<br />
Mr. Bob Allen who asked to see my diary that I had brought with<br />
me for the interview. He brought up what he had read about this<br />
disqualification rule. He was curious why I recorded in the diary<br />
about being disqualified <strong>23</strong>7 times in various<br />
tournaments from 1981-1997. He wondered why<br />
and what the circumstances were. I just said, Osu, Texas.<br />
Texas changed my journey. The A.O.K. group deserves a Black<br />
Belt Hall of Fame to be able to recognize so many people that<br />
have worked so hard to keep Texas Sport Karate alive. I support<br />
Mr David Chambers, the President of the A.O.K. and his introduction<br />
of a A.O.K. Black Belt Hall of Fame and to recognize promoters,<br />
fighters, and individuals who have contributed over the past<br />
43 years to Sport Karate in Texas.<br />
The History Generals, the Ambassadors and Myself, and the<br />
Sport Karate Museum proudly supports this idea to create a<br />
A.O.K. Texas Black Belt Hall of Fame and are excited to watch<br />
it’s growth.<br />
SENSEI GARY LEE, the American Samurai, is a 9th Dan black belt, a USA Karate<br />
Federation gold medalist, winner of five Super Grand National Titles, a featured actor in<br />
the movie Sidekicks, and is the founder of the National Sport Karate Museum.<br />
96 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3<br />
Photo (right) by Burak Ceyhan
MANAGEMENT EXCELLENCE<br />
Give Prospects An Online<br />
Response Option<br />
by Grandmaster Kirk Pelt<br />
It’s great when you have connections with influential people,<br />
like the mother who heads up the PTA for one of your children’s<br />
programs. When this type of person pushes your after school or<br />
summer camp, you’re bound to get significant numbers of prospects<br />
to follow. Word of mouth is very powerful, but every one will<br />
not respond the same way, so you have to have options for greater<br />
success.<br />
For example, another parent hears how great one of your<br />
programs is through the enthusiastic PTA member and she<br />
tells them to call the school. My experience has shown me that<br />
half may call, but the other half do not want to pick up<br />
the phone and talk with someone to express their<br />
interest. So they’re intrigued, but they don’t want<br />
to call.<br />
For these kind of prospects you must be<br />
sure that you’ve got an alternate response<br />
mechanism for them. They would much rather<br />
make a more convenient and impersonal response<br />
online. So you need to have a website<br />
set up with the appropriate functionality to get<br />
the lead into what might be called a funnel.<br />
Another way to say it is that you drive them<br />
to a website with a lead capture tool. The<br />
lead capture is a form on the website<br />
that enables the prospect to give<br />
pertinent information to show<br />
their interest and take up an offer.<br />
Sometimes this is referred<br />
to as an opt-in form. It needs<br />
to be well crafted and thought<br />
out so you get the information<br />
you actually need to<br />
capture the lead.<br />
Next with the information<br />
about the prospect<br />
demonstrating their<br />
interest in your offers or one of your programs, you have to connect<br />
back. This is where what is called a lead funnel mechanism<br />
comes into play because you’re not just sitting around waiting<br />
to send a personalized email to a prospect or at least you<br />
shouldn’t be. The funnel needs to be equipped with email follow<br />
up sequences to reel the prospect into the doors of your school.<br />
The funneled email sequence must be automated and appropriate<br />
in response. That means, timely and with the right<br />
content, so it actually addresses the prospect and what they<br />
are looking for. Basically, a well crafted lead funnel will draw<br />
the person further and further in the direction that you wish for<br />
them to go which is into your school.<br />
With this option as a response mechanism, you won’t lose<br />
the other fifty percent that doesn’t wish to make a phone call or<br />
talk to someone. The momentum you gain from the influential<br />
word of mouth of the PTA mom will lead to pings on your phone<br />
of one, two, three people who’ve opted-in for your offer or program<br />
because you gave them an alternative option to respond.<br />
You’ll have a waiting list in no time, just like I did.<br />
GRANDMASTER KIRK PELT is an 8th degree black belt and is the President of a multimillion<br />
dollar, multi-school organization, has a 30-year track record of success, and is currently on<br />
the leading edge of martial arts curriculum and business innovation.<br />
98 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3
ADVERTISER INDEX<br />
A Touch of Zen<br />
ATouchofZen.com .................................61<br />
Action Mega Convention<br />
ActionMegaHoh.com/. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51<br />
Atlas <strong>Martial</strong> <strong>Arts</strong> Software<br />
Atlas<strong>Martial</strong><strong>Arts</strong>Software.com ...............2, 40, 93<br />
Action Hero Photos<br />
ActionHeroPhotos.com ............................97<br />
Adventures of Harry & Friends<br />
AdventuresOfHarryAndFriends.com ................<strong>23</strong><br />
Amazing <strong>Martial</strong> <strong>Arts</strong> Websites<br />
Amazing<strong>Martial</strong><strong>Arts</strong>Websites.com. . . . . . . . . . . . . . . . 11, 81<br />
AMS Billing<br />
OurAMS.com ............................. 25, 70, 108<br />
AMSkids<br />
OurAMS.com/AfterSchool ......................35, 85<br />
Break Like a Champ<br />
TeamChipTKD.com ................................79<br />
Budo International <strong>Magazine</strong><br />
BudoInternational.com .............................50<br />
Extraordinary Marketing<br />
ExtraordinaryMarketing.com ........................75<br />
Master Karen Eden<br />
Century<strong>Martial</strong><strong>Arts</strong>.com ............................15<br />
Grandmaster Jessie Bowen<br />
ElitePublications.org ...........................17, 107<br />
Kick Start Kids<br />
KickStartKids.org ..................................19<br />
Kids Point MMA<br />
PointMMA.com ....................................87<br />
Kovar Systems<br />
KovarSystems.com ................................49<br />
Learn the Sword<br />
LearnTheSword.com ...............................27<br />
Lee Milteer<br />
Milteer.com ........................................91<br />
MA Biz Academy<br />
MABizAcademy.com .......................... 55, 101<br />
<strong>Martial</strong> <strong>Arts</strong> Business Institute<br />
MaBusinessInstitute.com ......................29, 105<br />
<strong>Martial</strong> <strong>Arts</strong> History Museum<br />
MAMuseum.com ..................................95<br />
Ninja Fighting Techniques<br />
tuttlepublishing.com ...............................31<br />
Otomix<br />
Otomix.com .......................................13<br />
Sport Karate Museum<br />
SportKarateMuseumArchives.com ..................97<br />
An-Shu Stephen K. Hayes<br />
NinjaSelfDefense.com .............................47<br />
Grandmaster Tim McCarthy<br />
4d-2d.com ........................................86<br />
Grandmaster Tom Patire<br />
TomPatire.com ....................................34<br />
Warrior Defence Lab<br />
TheEvolutionOfKrav.com ...........................77<br />
Grandmaster Y. K. Kim<br />
YkKim.com ....................................45, 68<br />
Grandmaster Zulfi Ahmed<br />
Lulu.com ..........................................26<br />
MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3 99
THE WARRIOR WAY<br />
Pressure and Choice In<br />
Motivation<br />
by Grandmaster Bill Clark<br />
By asking yourself a series of questions, you not only discover what your true<br />
motivation is in life, but you can use it to create pressure on yourself to perform. Wait a<br />
minute! Aren’t we trying to get rid of pressure? Well, it all depends…<br />
Not all pressure is bad; some pressure is good. Good can motivate<br />
you into taking positive action on things that are important to<br />
do. The physical definition of pressure is: A force that pushes or<br />
urges… but we also define the word through the emotions we<br />
assign to it in our lives. So the emotional definition of pressure can<br />
mean a constant state of worry and urgency.<br />
As my dear friend, Dr. Jenny Susser - an extraordinary<br />
sport psychologist specializing in human<br />
performance, says: Pressure is just pressure! How<br />
you feel about it is what makes the difference –<br />
to empower you or defeat you. Choose!<br />
The Power To Choose<br />
We have the power to choose. We all<br />
feel pressure in our life, personally,<br />
professionally, spiritually, with<br />
our health, wealth, family,<br />
pets, responsibilities, community,<br />
success, failure…<br />
but some of us deal<br />
with it much better<br />
than others. So I’m<br />
going to propose<br />
to you that your<br />
response is heavily<br />
influenced by<br />
your relationship<br />
to your goals and<br />
motivations in life.<br />
If you are on track, it’s almost impossible to be knocked over<br />
when pressures mount. Instead it can make you even more determined<br />
and can take your motivation to a whole new level. I think<br />
about world leaders and business icons who were unstoppable,<br />
came back from bankruptcy or unspeakable events in the world.<br />
And I think about people and friends who’s bout with life-threatening<br />
illness totally reframed their sense of self and motivation to live<br />
fulfilled lives.<br />
When life is relatively comfortable, your motivation is lower –<br />
you’re not as hungry as when you were younger, fitter, healthier,<br />
poorer. Motivation is also low when you don’t have a compelling<br />
reason or reward to do it.<br />
GRANDMASTER BILL CLARK is a 9th degree black belt and a former PKA Fighter of<br />
the Year. He is widely considered one of the top experts in martial arts business with over 50 years<br />
of leadership and innovation, having been inducted into almost every Hall of Fame in the industry. He<br />
is one of the largest multi-school owners in the world.<br />
100 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3<br />
Photo (right) by anutr tosirikul
TACTICAL SELF-DEFENSE<br />
Each Situation Dictates<br />
Its Own Response (Part 1)<br />
By Tom Patire<br />
Looking at today’s volatile, unpredictable world one can see that real-world selfdefense,<br />
total situational awareness, and personal preservation are needed more<br />
than ever.<br />
People are being victimized not only on the streets<br />
but in their homes, schools, places of worship and<br />
businesses, which all have proved to be vulnerable<br />
targets. Most attacks are random with the<br />
underlying majority being hate crimes, activeshooter<br />
with media intent, robberies, car-jackings<br />
or wrong-place wrong-time scenarios. The<br />
collateral damage being extensive physical<br />
harm or death to the innocent victim(s), making<br />
major headlines on the news and social media<br />
platforms. Certain types of crimes focus just on<br />
the monetary value of what they can steal or rob<br />
and how quickly. Many of those types<br />
of crimes do not have a fatal<br />
ending for the victim.<br />
I personally don’t<br />
believe that any material<br />
possession is worth<br />
risking your life on<br />
and yet there are<br />
some instructors that<br />
teach self-defense<br />
type systems that<br />
disagree with<br />
me. Whether you<br />
believe in the adage<br />
judged by 12<br />
or carried by six,<br />
that should be your<br />
own personal choice<br />
since it is your life. Influencing students or trainees that attend<br />
your course or classes because of your belief is not being a<br />
responsible Instructor. Explaining all sides, the good, the bad<br />
and the ugly is what teaching is all about. That’s why in defense<br />
you have a choice, and that choice should be considered if you<br />
are alone (not protecting a loved one) and you are only gambling<br />
with your life risking your own personal harm. Never forget that<br />
training in classrooms (no matter how hard you go at it) still has<br />
control variables like rules and guidelines. It must be that way<br />
otherwise people would be severely hurt. maybe even killed,<br />
while training in a martial arts classroom. Not good for business<br />
to say the least.<br />
In today’s world rules, guidelines and laws go out the window<br />
when it comes to malicious based attacks. Criminals or physical<br />
abusers don’t respect your personal welfare or the laws that<br />
govern it, and the lack of care allows them to be more ruthless and<br />
vicious because they fear nothing. With that in play it all comes<br />
down to each situation dictating its own response. Proficient selfdefense<br />
skills are a tool in your toolbox of personalized protection.<br />
That along with total situational awareness, readability, de-escalation<br />
techniques plus a variety of physical defensive and offensive<br />
martial arts-based skills that can aid or save you or a loved ones<br />
from possible injury or death. Many variables can dictate the<br />
survival outcome of an altercation in one’s life as long as the mind<br />
and body are a cohesive unit and are an undeniable, unbreakable<br />
team. Judgment or lack thereof of what to do and when to do it<br />
along with proficiency and accuracy helps or hinder surviving the<br />
situation that presents itself.<br />
Continued Next <strong>Issue</strong><br />
GRANDMASTER TOM PATIRE, is known as “America’s Leading Personal Safety Expert” and has appeared<br />
on Good Morning America, The CBS Morning Show, The Colbert Report, Montel, plus in mainstream publications such as<br />
Family Circle, Redbook, Fortune <strong>Magazine</strong>, and The Wall Street Journal. He has written several books and has personal<br />
safety programs that can be incorporated into your martial arts school, available at TomPatire.com.<br />
102 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3
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Tools & Tactics<br />
Do You Spend or<br />
Invest Your Time?<br />
by Ms. Chris Lee<br />
Motivational speaker Brian Tracy is fond of citing the Pareto Principle, which is<br />
basically the 80/20 rule.<br />
In a martial arts school, the rule can be applied to tuition billing<br />
in that 20% of your students will take up 80% of your time with billing<br />
problems. In any group, there is always that bottom<br />
20% who cause trouble – some may actually be<br />
troublemakers, but most are suffering from an<br />
accident or bad circumstance. Regardless of<br />
the reason, they have problems,<br />
and therefore you<br />
have problems.<br />
What if I told<br />
you that you could<br />
change the 80/20<br />
rule and reduce that<br />
20% to ZERO?<br />
You can, with<br />
AMS billing. AMS<br />
will handle all<br />
of your tuition billing, including<br />
that dreaded 20% of problem<br />
students, so you can invest 100%<br />
of your time in better instruction<br />
and promotion of your school.<br />
It just makes sense to separate<br />
tuition billing from instruction.<br />
The master should focus<br />
his attention on helping his (or<br />
her) students improve, not on<br />
being a bill collector. Students<br />
who have a financial problem<br />
should speak to a financial<br />
counselor, not their master<br />
instructor.<br />
A lot of schools assign a<br />
member of the school staff to take on the role of bill collection, to<br />
insulate the master. However, this situation still creates an adversarial<br />
relationship between the student<br />
and the school. It is far better to have a<br />
middle man to absorb the abuse, and<br />
keep a positive relationship between<br />
the student and the school.<br />
Now, some people will say that hiring<br />
a middle man is too expensive. In reality,<br />
hiring a professional saves you money. The<br />
AMS account representatives are trained in the<br />
latest programs and techniques to achieve the<br />
highest rate of collection in the industry. They will<br />
get you more money than your staff would because<br />
they have the knowledge and experience that your<br />
staff does not have. Plus, they follow the guidelines of the<br />
Fair Debt Collection Act so that you and your school will not be<br />
subject to lawsuits for unfair practices.<br />
Even more important is the fact that AMS is not just a tuition<br />
billing company. They are also a marketing and management company,<br />
helping you enroll more students, keep them longer, and<br />
manage better. Think about it – if you took the time you and your<br />
staff spend dealing with those problem accounts and turned that<br />
into time recruiting new students, how much more income would<br />
you make? Now, add to that programs and promotions that have<br />
proven effective all over the country to add 10 or more new students<br />
a month and thousands of dollars in income, and you have a<br />
service that doesn’t COST you money, it MAKES you money.<br />
So the question remains: do you SPEND your time chasing<br />
after students for money, or do you INVEST your time in acquiring<br />
new students?<br />
AMS can save you time and make you money. Invest five minutes<br />
in a phone call at 1-800-275-1600 to find out more.<br />
MS. CHRIS LEE is a martial arts business development consultant with a background in online and<br />
social media marketing.<br />
104 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3<br />
Image (right) by z_wei
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