Martial Arts World News Magazine - Volume 23 | Issue 3

SOCIAL 411
12 SEO Tactics to Increase Martial Arts
School Website Traffic (Part 2)
2. Write Quality Original Content
If you want users to find and return to your site, you need quality
content that is original, comprehensive, and evergreen.
Original content shows the audience your unique Martial Arts
perspective and expertise and enables them to build a relationship
with you. What’s more, search engine algorithms, especially
Google, are designed to sniff out unique content. Those who
practice good SEO and publish trustworthy original content are
likely to increase searches.
Ideally, your content should be comprehensive. That means
the content you publish answers everything a user might want
to know about that topic, like; programs, benefits, staff, etc.
Comprehensive pages help show search engines that you’re an
authority on that topic.
Finally, evergreen content has long-term value, which will
continue to be relevant and generate traffic over a long period.
Inbound marketing is the gift that keeps on giving because it continues
to produce results while your focus is elsewhere.
When creating evergreen content, think about what topics will
bring long-term value to your readers without needing significant
updates, such as; women’s self-defense, weight loss, fitness, etc.
Try to avoid seasonal, breaking news stories, or time-sensitive data
stories. These pages are unlikely to remain relevant over time.
Social Media Tips to
Grow Your Martial
Arts School
Tip #2 – Use The Right Platform
If you really desire to catch bass, you have to know where they
are going to be or you’ll just be getting your hook and line wet, but
not catching any fish. In the same way, if your target markets are
women in need of self-defense or parents whose children need
better focus, you have to know what social media platforms they
are on. Knowing that Instagram and TikTok are the most used by
American teenagers, 31% of Facebook users are between the ages
of 25 to 34, and other relevant stats should help you better understand
where to position your boat for a great catch.
To have growing school enrollment numbers through social
media marketing, you must know and go to where the right audience
is hanging out based on accurate statistics so you don’t fish
in an empty lake!
22 MARTIAL ARTS WORLD NEWS VOLUME 23 | ISSUE 3
Photo (top) by PeopleImages