Martial Arts World News Magazine - Volume 23 | Issue 3
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The #1 Business Resource for the Martial Arts Industry
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COVER STORY<br />
It was on September 15, 1999 that the only museum dedicated<br />
to the martial arts was established. Spearheaded by former magazine<br />
publisher and martial arts veteran of fifty-plus years Michael<br />
Matsuda, it began as a traveling exhibit until landing in a brick<br />
and mortar facility in 2006. Celebrating its 21st year, the museum<br />
resides now in the city of Burbank, the motion picture industry<br />
capital of the world.<br />
Although there have been bumps and bruises along the road,<br />
the museum has gained such notoriety that it has been featured on<br />
every major media outlet in America. From a variety of television<br />
news channels, to live coverage for its events to commercials and<br />
magazine articles, the <strong>Martial</strong> <strong>Arts</strong> History Museum has become a<br />
new addition to the “bucket list” for the martial arts enthusiast.<br />
Through this article, we take you for an in-depth look at the<br />
<strong>Martial</strong> <strong>Arts</strong> History Museum and a man who has been referred<br />
to as the “Walt Disney” of the martial arts, museum president and<br />
founder Michael Matsuda.<br />
The Walt Disney Effect<br />
Walt Disney is considered perhaps the “most creative” individual<br />
on the planet. Through his ingenuity, his creativity, his<br />
perseverance, and tenacity, he was able to build an empire from a<br />
small little mouse. Walt Disney, through his own creatively inspired<br />
methodology, was able to establish the “Happiest Place on Earth.”<br />
Although a leaf in comparison to Disney’s oak tree, the <strong>Martial</strong><br />
<strong>Arts</strong> History Museum has become the home of the martial arts<br />
community worldwide. Designed through Matsuda’s eyes and creativity,<br />
it is filled with art, history, culture, and tradition. It is the only<br />
place in the world that the history of the martial arts is preserved,<br />
celebrated, and honored.<br />
“I am a very creative person, and in my 53 years in the martial<br />
arts, I found there isn’t much in the way of creativity. Most martial<br />
arts events are all the same; there is so little imagination in<br />
our presentations, our logos and our awards. When I made the<br />
decision to go forward with the museum, I wanted to be like Walt<br />
Disney, coincidently I was a Disney graphic artist back in the 70s,<br />
but I wanted that same feeling for the museum. It shouldn’t be a<br />
bunch of pictures hanging on the walls with unmatching frames, or<br />
uniforms on just hangers or worse, pinned to the walls; it had to be<br />
inspiring, professional, and full of imagination,” notes Matsuda. “To<br />
be even slightly compared to Walt Disney is a huge honor, and I<br />
thank the handful of people that called me that.”<br />
Matsuda Strives for Near “Disney Like” Exhibits and Displays that Leave a Lasting, Positive Impression on Guests<br />
38 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3