Martial Arts World News Magazine - Volume 23 | Issue 3

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SOCIAL 411 12 SEO Tactics to Increase Martial Arts School Website Traffic (Part 2) 2. Write Quality Original Content If you want users to find and return to your site, you need quality content that is original, comprehensive, and evergreen. Original content shows the audience your unique Martial Arts perspective and expertise and enables them to build a relationship with you. What’s more, search engine algorithms, especially Google, are designed to sniff out unique content. Those who practice good SEO and publish trustworthy original content are likely to increase searches. Ideally, your content should be comprehensive. That means the content you publish answers everything a user might want to know about that topic, like; programs, benefits, staff, etc. Comprehensive pages help show search engines that you’re an authority on that topic. Finally, evergreen content has long-term value, which will continue to be relevant and generate traffic over a long period. Inbound marketing is the gift that keeps on giving because it continues to produce results while your focus is elsewhere. When creating evergreen content, think about what topics will bring long-term value to your readers without needing significant updates, such as; women’s self-defense, weight loss, fitness, etc. Try to avoid seasonal, breaking news stories, or time-sensitive data stories. These pages are unlikely to remain relevant over time. Social Media Tips to Grow Your Martial Arts School Tip #2 – Use The Right Platform If you really desire to catch bass, you have to know where they are going to be or you’ll just be getting your hook and line wet, but not catching any fish. In the same way, if your target markets are women in need of self-defense or parents whose children need better focus, you have to know what social media platforms they are on. Knowing that Instagram and TikTok are the most used by American teenagers, 31% of Facebook users are between the ages of 25 to 34, and other relevant stats should help you better understand where to position your boat for a great catch. To have growing school enrollment numbers through social media marketing, you must know and go to where the right audience is hanging out based on accurate statistics so you don’t fish in an empty lake! 22 MARTIAL ARTS WORLD NEWS VOLUME 23 | ISSUE 3 Photo (top) by PeopleImages
Our Goal is to Help Young Minds GROW Stronger and EMPOWER them through Stories that will: • Inspire Their Imagination • Develop Their Moral Compass • Set Positive Examples Both Visually and Verbally • Prepare Them for Life’s Challenges Sarah B. Tucker, Author of The Adventures of Harry & Friends Book Series AdventuresOfHarryAndFriends.com
Page 1 and 2: MartialArtsWorldNews.com VOLUME 23
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Page 5 and 6: STAFF 80 Next Level Strategy Teachi
Page 7 and 8: CHECK OUT OUR MARTIAL ARTS BUSINESS
Page 9 and 10: OUR EXPERT FACULTY 72 Shihan Dana A
Page 11 and 12: Cutting-Edge Martial Arts Websites
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Page 48 and 49: COVER STORY Benny “The Jet” Urq
Page 51 and 52: Jan 26, 27, 28, 2024 Tropicana Casi
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ADVERTISER INDEX A Touch of Zen ATo
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TACTICAL SELF-DEFENSE Each Situatio
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Tools & Tactics Do You Spend or Inv
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ANNOUNCING: THE OFFICIAL, MARTIAL A
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If Teaching Great Classes is Import
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Martial Arts World News Magazine - Volume 23 | Issue 3

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