Martial Arts World News Magazine - Volume 23 | Issue 3
The #1 Business Resource for the Martial Arts Industry
The #1 Business Resource for the Martial Arts Industry
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BUSINESS BUZZ<br />
First Impressions:<br />
Steps to Success<br />
by Grandmaster Lawrence Arthur<br />
Your Face, Body, and School Must look Referable<br />
They need to Love your Program, Like you, and Be Impressed<br />
with your school.<br />
1. Correct anything that you feel is wrong with you.<br />
Teeth, overweight, etc.<br />
2. Always dress in uniform or dress clothes<br />
with polished dress shoes. Dress neatly all the<br />
time, clean, and pressed.<br />
3. Limit jewelry to a watch, wedding<br />
rings and professional ring, or a<br />
college ring.<br />
4. No earrings for<br />
men, conservative earrings<br />
for women.<br />
5. Fingernails should<br />
be clean, trimmed, rounded, and<br />
one neutral color.<br />
6. Glasses should be small<br />
lenses, contact lenses, or better<br />
yet, get your eyes fixed.<br />
7. Look like you are in shape.<br />
8. No facial hair. Keep your eyebrows trimmed. Ladies<br />
use natural color makeup, less is better.<br />
9. Dental hygiene. Keep your breath fresh. No chewing<br />
gum. Braces if necessary.<br />
10. Hair should not be over your collar and look<br />
like you just got a haircut. No shaved heads. Conservative<br />
haircuts. Women’s hair should be pulled<br />
back off face.<br />
11. A new uniform with a new belt looks more<br />
professional to the general public.<br />
12. Shoes should look new. Never<br />
wear worn or dirty looking shoes of<br />
any type.<br />
13. No baggy pants or tight fitting<br />
leotards for women.<br />
14. Cell phones should not be worn on your<br />
belt, it looks unprofessional. Don’t wear an earpiece,<br />
it looks amateur.<br />
IF THEY DON’T ENROLL, IT’S NOT BE-<br />
CAUSE OF WHAT YOU SAID, IT’S BECAUSE<br />
OF WHAT YOU SHOWED THEM.<br />
GRANDMASTER LAWRENCE ARTHUR has been a martial artist, specializing<br />
in Karate, Kung Fu, Kenpo, Shotokan, and Goju Ryu, since 1968. He owns 40 Super Kick Karate<br />
locations and is founder of the American Freestyle Karate Association (AFKA). A world champion<br />
and hall of famer, Lawrence also runs the Black Belt Success Systems consulting firm, which trains<br />
martial arts instructors on proper business practices and is used by schools all over the country.<br />
94 MARTIAL ARTS WORLD NEWS VOLUME <strong>23</strong> | ISSUE 3<br />
Photograph by SUNG YOON JO
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