Martial Arts World News Magazine - Volume 23 | Issue 3

MASTER THE BASICS
Regain the Adult Market
by Master Tina Bane
Over the past few years thousands of martial arts schools have closed in the U.S –
most people say it’s because of the economy or the pandemic. Yet during the same
period, the number of yoga schools in the U.S. has grown dramatically. Perhaps the
excuses are not the real reason . . .
What has happened to the image of martial arts over the past
few years? For one thing, the popularity on TV of UFC-style fights
have made the image of martial arts training appear more violent.
How many executives or soccer moms want to get grounded and
pounded, and then limp through their responsibilities the next
day? How many baby-boomers, the largest and wealthiest subpopulation
in America today, want to practice
cage fighting? With many of them looking at
hip or knee replacements in the near future,
violent exercise is not very attractive.
Instead, they have apparently
chosen an exercise
program that is gentle
on their aging joints, yet
helps them feel better about
themselves… yoga.
Fortunately, AMS has an
answer ready for you: Life
Fitness Class. Grandmaster
Y. K. Kim’s U.S. National
Exercise is like yoga,
only better. It
is a complete
body
exercise,
from fingers
to toes, and
everything
in between. The
movements are gentle,
good for the joints, and
incorporate Power Breathing
to increase the health benefits. Because of the Power Breathing,
we say it’s like Power Yoga.
There are standing postures, seated postures, lying postures,
partner exercises, and a whole group of exercises you can do
throughout the day. It is the perfect response to this growing need,
ready and available to you today.
You can add these exercises to your
regular classes, but we recommend
that you open a place in your
schedule for a class where you
teach only the U.S. National
Exercise. Morning or lunchtime
would be good for these
classes, as well as Saturdays.
To get a copy of the exercises,
just call your marketing consultant at
1-800-275-1600 and order the New
American Dream Package, which
includes the U.S. National Exercise
video. We also have several instruction
packs: The Power Exercise Instruction
Pack (a previous version of the U.S.
National Exercise), the Power Breathing
Instruction Pack, and the Power
Meditation Instruction Pack. Any or all of
these resources will help you start a great
class to bring back some of the adults who
wandered over to the yoga school down
the street.
U.S. National Exercise is like teaching
Power Yoga and it’s Easy to Learn, Easy to
Teach and Satisfying for Students.
MASTER TINA BANE is a 6th degree master instructor and owner of a Top Ten martial arts school
with successful after school and summer camp programs.
90 MARTIAL ARTS WORLD NEWS VOLUME 23 | ISSUE 3
Photo (right) by JackF