Martial Arts World News Magazine - Volume 22 | Issue 6

The #1 Business Resource for the Martial Arts Industry

The #1 Business Resource for the Martial Arts Industry


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<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com VOLUME <strong>22</strong> | ISSUE 6<br />

The #1 Business Resource for the <strong>Martial</strong> <strong>Arts</strong> Industry<br />

HANSHI<br />

DAVE<br />

KOVAR<br />

Tragedy strikes, will you<br />

die, survive, or thrive?<br />

Meta CEO<br />

Mark Zuckerberg<br />

<strong>Martial</strong> <strong>Arts</strong> Training<br />

Video Goes Viral<br />


Making an Impact and<br />

Restarting the Community<br />

Cynthia Rothrock speaking at Dragonfest 20<strong>22</strong>


SMARTER!<br />



+<br />





CALL<br />

1-800-275-1600<br />


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at Atlas<strong>Martial</strong><strong>Arts</strong>Software.com

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28 DRAGONFEST: Making an<br />

Impact and Restarting the<br />

Community<br />

36 Tragedy Strikes, Will You Die,<br />

Survive, or Thrive?<br />

103 FREE Tool of the Month<br />


14 Industry Insights<br />

15 Birthdays<br />

20 Industry Innovations<br />

24 Social 411<br />

52 School Profiles<br />

65 Classified Ads<br />

99 Advertiser Index<br />


59 Tell Us Your Story<br />

76 Feature Your School,<br />

Organization, Accomplishment,<br />

or Event<br />

Photo credit of Mark Zuckerberg on cover: Anthony Quintano<br />


6 Editorial<br />

Finishing Strong<br />

Master Toby Milroy<br />

8 <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> Faculty<br />

12 Ninja Business Tactics<br />

To-Shin Do Shihan: Golden Responsibility<br />

An-Shu Stephen Hayes<br />

60 Mind Mastery<br />

The Philosophy and Benefits behind Meditation<br />

Practice (Part 1)<br />

Grandmaster Jessie Bowen<br />

62 Growth Hacks<br />

3 Rock-Solid Marketing Strategies to Increase<br />

Your Enrollment<br />

Mr. Sean Lee<br />

64 Next Level Strategy<br />

Back to the Basics<br />

Shihan Allie Alberigo<br />

66 Pillars of Success<br />

3 Types of Power Breathing<br />

Grandmaster Y. K. Kim<br />

70 The Way of the Samurai<br />

Combative Weapons Q & A (Part 2)<br />

Shihan Dana Abbott<br />

72 Extraordinary Marketing<br />

The Great Fallacies When You Start Your Business<br />

(Part 2)<br />

Grandmaster Stephen Oliver<br />

74 Mastering Modern BJJ<br />

7 Important Skills Taught In Kids Jiu Jitsu (Part 2)<br />

Master Carlos Machado<br />

78 Tactical Self-Defense<br />

My Top Child Safety Tips (Part 1)<br />

Grandmaster Tom Patire<br />

80 Complete <strong>Martial</strong> <strong>Arts</strong> Concepts<br />

Competition<br />

Professor Willie “the Bam” Johnson<br />

4 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6

STAFF<br />

82 The Millionaire Smarts Coach<br />

8 Positive Ways to Deal with a Bad Day<br />

Ms. Lee Milteer<br />

86 Budo Philosophy<br />

Where Is the Limit of Responsibility With Oneself<br />

and With Others?<br />

Shidoshi Alfredo Tucci<br />

88 Pro Shop Power<br />

12 Tips For Success: Proven Business Practices for<br />

Your School<br />

Mr. Sun Kang<br />

90 Master the Basics<br />

Stay Ahead of Your Competition<br />

Master Tina Bane<br />

92 Instructional Excellence<br />

Don’t Use a Sledge Hammer to Swat Flies (Part 1)<br />

Grandmaster Tim McCarthy<br />

94 Business Buzz<br />

First Impressions Steps to Success<br />

Grandmaster Lawrence Arthur<br />

96 <strong>Martial</strong> <strong>Arts</strong> Philosophy<br />

The Leo Fong <strong>Martial</strong> <strong>Arts</strong> Connection (Part 1)<br />

Sensei Gary Lee<br />

98 Management Excellence<br />

Get 3 Secret to A Great Beginner’s Class<br />

Chief Master Kirk Pelt<br />

100 The Warrior Way<br />

Overprepare to Reach Your Goals<br />

Grandmaster Bill Clark<br />

102 Staff Development<br />

Using <strong>Martial</strong> <strong>Arts</strong> to Combat Stress & Negativity<br />

Master Zulfi Ahmed<br />

104 Tools & Tactics<br />

If Your School isn’t Earning at Least $15,000.00 a<br />

Month, You Need to AMS<br />

Ms. Chris Lee<br />

106 After School Excellence<br />

Getting Feedback from Your Students<br />

Chief Master Mike Bugg<br />

VOLUME <strong>22</strong> | ISSUE 6<br />


Master Toby Milroy<br />


Mr. Sean Lee<br />


Mr. Jeff Reulbach<br />


Mr. Frank Meyer<br />


Mr. Amen Blue<br />


Ms. Erin Pham<br />


Hanshi Dave Kovar<br />

Grandmaster Bill Clark<br />

Mr. Sean Lee<br />

Shihan Allie Alberigo<br />

Grandmaster Y. K. Kim<br />

Grandmaster Tim McCarthy<br />

Chief Master Kirk Pelt<br />

Grandmaster Stephen Oliver<br />

Chief Master Mike Bugg<br />

Professor Willie Johnson<br />

Grandmaster Zulfi Ahmed<br />

Ms. Chris Lee<br />

Grandmaster Lawrence Arthur<br />

Master Tina Bane<br />

Mr. Sun Kang<br />

Master Carlos Machado<br />

Grandmaster Jessie Bowen<br />

Shidoshi Alfredo Tucci<br />

An-Shu Stephen Hayes<br />

Ms. Lee Milteer<br />

Sensei Gary Lee<br />

Grandmaster Tom Patire<br />

Shihan Dana Abbott<br />

The mission of <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong><br />

<strong>News</strong> <strong>Magazine</strong> is to be the definitive<br />

source for information, news, education,<br />

ethical business practices,<br />

product reviews and innovative<br />

developments in the world of martial<br />

arts business.<br />

<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong><br />

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<strong>Martial</strong> <strong>Arts</strong> <strong>World</strong><br />

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MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6 5


Finishing Strong<br />

Wow, what a year!<br />

We’ve survived COVID, and the draconian<br />

response that, in some cases, pushed many<br />

schools out of business permanently.<br />

We faced down supply chain disruptions<br />

that changed our business operations, and<br />

in some cases, destroyed some of the gear<br />

companies, and suppliers we’ve all relied on<br />

for decades.<br />

We watch, in horror, as the Russians invade<br />

yet another country, killing tens of thousands of<br />

innocent people, destabilizing the region, and<br />

creating even more economic disruption.<br />

We now stare into an uncertain economy<br />

as we endure skyrocketing<br />

inflation, a recession, and<br />

potentially an even ‘deeper’<br />

economic downturn.<br />

Well, so with all that behind us, and an uncertain<br />

future, what do we ‘do’ now?<br />

It’s easy, and seems deserved, to feel a sense<br />

of ‘relief’ that we’ve survived what we have, and<br />

perhaps to even take our foot off the gas pedal<br />

moving into the holidays, thinking it’s a great<br />

time to take a well earned rest.<br />

However, I strongly advise<br />

otherwise!<br />

The fall presents some amazing<br />

marketing opportunities that<br />

can set your school up for a<br />

record-breaking season moving<br />

into the new year.<br />

If you missed our webinar<br />

on fall marketing, I’d<br />

HIGHLY recommend you<br />

look that up in our <strong>Martial</strong><br />

<strong>Arts</strong> <strong>World</strong> <strong>News</strong> <strong>Magazine</strong><br />

facebook group, and review it<br />

with your team.<br />

My goal for my locations is to generate 2000 leads per location,<br />

and enroll 50+ new students in October and November from those<br />

community outreach activities.<br />

My preference is to ‘run hard’ through October and November,<br />

to set the stage for going into the Christmas season flush with<br />

new students, upgrades and, frankly, cash. This allows me to fund<br />

a substantial new year marketing blitz, generous bonuses and<br />

surprises for the staff, fund some cool training opportunities for the<br />

students and staff, and some nice profit dividends for the owners.<br />

I’d rather send my teams into the end of the year having left it all<br />

out on the field, but being WELL rewarded for it, rather than being<br />

tired and feeling a sense of stress and scarcity.<br />

I feel it’s MY responsibility to help them have a wonderful<br />

holiday season, and go into the new year with plenty of energy<br />

and resources.<br />

Take this time in the run up to the Christmas season to revv up<br />

the engine, and drive a ton of traffic into your school!<br />

You’ll thank me in December!<br />

If you need any help setting up a killer marketing plan, or optimizing<br />

yours for the fall season, give my team a call at<br />

1-800-275-1600. We can help!<br />

MASTER TOBY MILROY is a 5th degree black belt. Known as “The Master Systemizer,” Master Toby Milroy<br />

has positively influenced more martial arts schools than anyone in our industry. He has built a successful multi-school<br />

organization, lead the national trade association for the martial arts industry, and coached some of the most successful<br />

martial arts school operators in the world.<br />

6 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6





No Egos – No Politics – No Trolls<br />

Just <strong>News</strong>, Tips, Strategies, and Tools to Help You Grow Your School!<br />



6<br />

Master Toby Milroy<br />

is a 5th degree Black Belt, the CEO and<br />

Publisher of <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong><br />

<strong>Magazine</strong>, and the Executive Vice<br />

President for AMS. In addition to building<br />

a successful multi-school organization,<br />

Master Milroy has positively influenced<br />

more martial arts schools than virtually<br />

anyone in our industry.<br />

12<br />

An-Shu Stephen Hayes<br />

has authored more than 20 books,<br />

worked as a bodyguard for the Dalai<br />

Lama, supervised over 30 school locations<br />

worldwide, and was named, “One of<br />

the 10 Most Influential Living <strong>Martial</strong> Artists<br />

in the <strong>World</strong>” by Black Belt <strong>Magazine</strong>.<br />

60<br />

Grandmaster Jessie Bowen<br />

is President of Karate International of Durham,<br />

Inc., a member of the American <strong>Martial</strong><br />

<strong>Arts</strong> Association Sport Karate League<br />

and Hall of Fame, and has been a member<br />

of the Duke University PE Staff for over 25<br />

years. He is the author of Zen Mind-Body<br />

Mindfulness Meditation and Zen Mind-Body<br />

Mindfulness Meditation for <strong>Martial</strong> <strong>Arts</strong>.<br />

62<br />

Mr. Sean Lee<br />

is the Executive Director of Sales and<br />

Marketing for hundreds of martial arts<br />

schools and specializes in online and social<br />

media marketing using his extensive<br />

professional experience in sports and<br />

martial arts marketing, contract negotiation,<br />

and investment.<br />

64<br />

Shihan Allie Alberigo<br />

is a 7th degree black belt, the founder<br />

of the L.I. Ninjutsu Centers, one of the<br />

largest Ninjutsu schools on the planet,<br />

the author of 4 books, and an entrepreneur<br />

with one of the first online coaching<br />

companies (TakingItToTheNextLevel.com).<br />

66<br />

Grandmaster Y. K. Kim<br />

is the most successful martial arts business<br />

leader in the US, having written<br />

over 30 books on martial arts, business,<br />

leadership, and success. He has won<br />

numerous public service awards and is<br />

the founder of the leading martial arts<br />

marketing and management company in<br />

the US.<br />

70<br />

Shihan Dana Abbott<br />

is a 7th degree black belt in Kenjutsu,<br />

starting his 14-year education in Tokyo.<br />

He has published five books and designed<br />

a US Patent. Abbott has also<br />

conducted seminars in over 30 countries<br />

and obtained his black belt at the Hombu<br />

dojo in Yokohama. He currently offers<br />

online classes on LearntheSword.com.<br />

72<br />

Grandmaster Stephen Oliver<br />

is a 9th degree black belt and is the<br />

founder and CEO of Mile High Karate<br />

schools, and founder of the <strong>Martial</strong> <strong>Arts</strong><br />

Wealth Mastery Program.<br />

8 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6


74<br />

Master Carlos Machado<br />

is one of the pioneers of Brazilian Jiu<br />

Jitsu in the United States of America.<br />

Currently a Coral Belt, and promoted<br />

to Black Belt by Carlos Gracie Junior,<br />

Carlos Machado came to the USA in the<br />

early 1990’s with his brothers where they<br />

formed the RCJ Machado Jiu Jitsu Association,<br />

one of the strongest & growing<br />

BJJ organizations in the world today.<br />

78<br />

Grandmaster Tom Patire<br />

is known as “America’s Leading Personal<br />

Safety Expert” and has appeared on<br />

Good Morning America, The CBS Morning<br />

Show, The Colbert Report, Montel,<br />

plus in mainstream publications such as<br />

Family Circle, Redbook, Fortune <strong>Magazine</strong>,<br />

and The Wall Street Journal.<br />

80<br />

Professor Willie “The BAM” Johnson<br />

is a 7th degree black belt and seven-time<br />

sport karate and Kung-Fu world champion.<br />

He has appeared in four movies,<br />

16 plays, and 11 television shows. He is<br />

also the national spokesperson for the<br />

Stronger than Drugs Foundation and the<br />

Champions Against Drugs.<br />

86<br />

Shidoshi Alfredo Tucci<br />

is the CEO and General Manager of the<br />

Budo International Publishing Company,<br />

a leading publisher in the martial arts<br />

with over 35 years in the industry. He<br />

is also author of several books: The<br />

Immaterial Dimension, The Way of the<br />

Warrior, and The Spirit. He currently lives<br />

in Valencia, Spain.<br />

88<br />

Mr. Sun Kang<br />

is the President of Vision <strong>Martial</strong> <strong>Arts</strong><br />

Supply who helps school owners all over<br />

the US maximize their retail sales and<br />

drive more revenue into their schools.<br />

90<br />

Master Tina Bane<br />

is a 6th degree master instructor and<br />

owner of a Top Ten martial arts school<br />

with successful after school and summer<br />

camp programs.<br />

82<br />

Ms. Lee Milteer<br />

is an Intuitive Business Coach, awardwinning<br />

professional speaker, and TV<br />

personality who has counseled and<br />

trained over a million people throughout<br />

her career. Lee is Stephen Oliver’s <strong>Martial</strong><br />

<strong>Arts</strong> Wealth Mastery’s Millionaire Smarts<br />

Coach and is also a best-selling author of<br />

educational resources.<br />

92<br />

Grandmaster Tim McCarthy<br />

is a 9th degree black belt and is a martial<br />

arts educator with a master’s degree in<br />

education. He has been instrumental<br />

in developing two industry-changing<br />

programs, and has directed and been<br />

featured in hundreds of martial arts videos<br />

and webinars.<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6 9


94<br />

Grandmaster Lawrence Arthur<br />

is a martial artist specializing in Karate,<br />

Kung Fu, Kenpo, Shoto-kan, and Gojurue,<br />

with 40 Super Kick Karate locations,<br />

and founder of AFKA. <strong>World</strong> champion<br />

Lawrence also runs the Black Belt Success<br />

Systems consulting firm, training<br />

martial arts instructors on proper business<br />

practices in schools all over the country.<br />

96<br />

Sensei Gary Lee<br />

the American Samurai, is a 9th Dan black<br />

belt, a USA Karate Federation gold medalist,<br />

winner of five Super Grand National<br />

Titles, a featured actor in the movie Sidekicks,<br />

and is the founder of the National<br />

Sport Karate Museum.<br />

102<br />

Grandmaster Zulfi Ahmed<br />

has amassed acclaim as a world-class<br />

competitor, martial arts educator, and is<br />

most notably founder and designer of<br />

the internationally renowned style, Bushi<br />

Ban. With over 45 years of martial arts<br />

experience and over 300 martial arts<br />

awards, his schools include ten locations<br />

across Texas.<br />

104<br />

Ms. Chris Lee<br />

is a martial arts business development<br />

consultant with a background in online<br />

and social media marketing.<br />

98<br />

Chief Master Kirk Pelt<br />

is an 8th degree black belt and is the<br />

President of a multimillion-dollar, multischool<br />

organization, has a 30-year track<br />

record of success, and is currently on the<br />

leading edge of martial arts curriculum<br />

and business innovation.<br />

106<br />

Master Mike Bugg<br />

is an 8th degree black belt and the<br />

owner of a 1.5 million-per-year location,<br />

with one of the largest after school and<br />

summer camp programs in the country.<br />

100<br />

Grandmaster Bill Clark<br />

is a 9th degree black belt and a former<br />

PKA Fighter of the year. He is widely<br />

considered one of the top experts in<br />

martial arts business with over 40 years of<br />

leadership and innovation, having been<br />

inducted into almost every Hall of Fame in<br />

the industry. He is one of the largest multischool<br />

owners in the world.<br />

We’re Seeking Contributors!<br />

Do you have something to share?<br />

We’d love to hear about it!<br />


407-895-1996 Editor@<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com<br />

<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com/Ureport<br />

10 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6

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To-Shin Do Shihan:<br />

Golden Responsibility<br />

by An-Shu Stephen Hayes<br />

Students have asked how to get one of those beautiful metallic gold-striped Shihan<br />

black belts worn by Mark Sentoshi Russo, James Kentoshi Norris, and Dennis Fuutoshi<br />

Mahoney. I always reply with the same 3-part answer:<br />

First, train for decades to develop incredibly refined martial<br />

arts skills.<br />

Next, perfect the art of looking at a student’s movement and<br />

listening to their questions and knowing just what they need to<br />

see, hear, and experience in order to break through and advance.<br />

Third, realize a commitment to promoting To-Shin Do martial<br />

arts in the world and attracting large numbers of new<br />

students to our dojos and our NinjaSelfDefense.<br />

com web-based training hall; without any doubt,<br />

To-Shin Do will have become your identity,<br />

and people will see you as more committed<br />

to To-Shin Do the art than to your own<br />

personal dojo.<br />

Shihan service and responsibilities<br />

include overseeing To-Shin Do belt and<br />

diploma testing and promotion, developing<br />

ever-expanding training program curriculums<br />

for world-wide dojos and our internet “dojo<br />

without boundaries”, and actively advising and<br />

guiding To-Shin Do Licensed Affiliate Instructors.<br />

Shihan is not likely a role many<br />

people will choose to pursue. As<br />

An-shu I demand a lot from<br />

my Shihan team. I expect<br />

the highest possible<br />

personal martial skill.<br />

I expect an ability<br />

to teach powerfully<br />

motivating and inspiring<br />

classes and<br />

workshops. And I require full undiluted proven-through-experience<br />

faith in our To-Shin Do as the most significant and needed martial<br />

art for personal defense and self-development in the world.<br />

Shihan will be joining my seminar teaching activity, picking<br />

up more seminars around the world to help me build To-Shin Do<br />

and empower millions of people. Please contact us at seminars@<br />

to-shin-do.com if you are serious and have a group that would like<br />

some up-close, personal instruction. Depending on the size of the<br />

group and the dates requested, one of us will be happy to visit.<br />

James Kentoshi Norris, long-time “right hand man” at my<br />

Dayton Quest Center has now moved out into the bigger world as<br />

Shihan. He is available to travel and get new training groups established<br />

and supported. Contact the Hombu headquarters dojo if<br />

you would like to invite Kentoshi Norris for dojo-building help.<br />

More and more teaching videos are being made available<br />

through our online training library at NinjaSelfDefense.com . We<br />

will soon have a generous offer for those who take this art so seriously<br />

that they would jump at a “lifetime membership” opportunity.<br />

“To change is to grow, and to have changed much is to have<br />

grown much.” I like that sentiment. Cruising into 2014, my fervent<br />

commitment is to take our unparalleled To-Shin Do ninja tradition<br />

martial arts further into more people’s lives. I totally believe in what<br />

we are building. I totally believe that what we offer is one important<br />

answer to many of the problems that we as a world society are<br />

facing. Looking at the many heartbreaking modern problems that<br />

challenge so many people around the world right now, my Shihan<br />

and I stand for the ideals of the noble warriors of the past. We are<br />

willing to share all the secrets for how to build an authentic life<br />

through the path of assisting others to find courage and intelligence<br />

in the face of conflict and confrontation.<br />

AN-SHU STEPHEN HAYES has authored more than 20 books, worked as a body guard for the Dali<br />

Lama, supervised over 30 school locations worldwide, and was named “A legend; one of the 10 most influential<br />

living martial artists in the world” by Black Belt <strong>Magazine</strong><br />

12 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6

You Don’t Need a Degree in<br />

Education to Teach Children<br />

all you need is one book!<br />

Raising 4 Dimensional Children in a 2<br />

Dimensional <strong>World</strong> is an informationpacked<br />

resource for teachers of all levels<br />

of experience. It takes the latest research<br />

in developmental child psychology and<br />

makes it easy to understand, explaining<br />

how a child’s brain develops, year by<br />

year. Even the youngest members of your<br />

staff will understand which activities are<br />

appropriate for which age groups, which<br />

activities are not, and why.<br />

Take advantage of Grandmaster Tim McCarthy’s research and experience, organized for you<br />

with over 400 age-appropriate activities. It will be the best $5.00 you ever spent.<br />

Order a copy today at 4d-2d.com and share it with your entire staff!


Meta CEO Mark Zuckerberg <strong>Martial</strong> <strong>Arts</strong><br />

Training Video Goes Viral<br />

M<br />

ark Zuckerberg posted a video on Instagram in September 20<strong>22</strong> of himself and his training partner Khai Wu. The video got a boost,<br />

in part, because Khai, also known as “The Shadow” was about to make his debut in the UFC. His comment attached to the video<br />

expressed his well wishes for Khai in his debut. The video itself shows Zuckerberg demonstrating some MMA style kickboxing and and<br />

grappling skills. Check out the video here: https://www.instagram.com/reel/CiDIrIkLY53/?utm_source=ig_web_copy_link<br />

Cobra Kai Receives 100% Critics Score—<br />

Sets Stage for Future Movie?<br />

On September 9, 20<strong>22</strong>, Netflix released the next and eagerly<br />

anticipated fifth season of the Cobra Kai series. This season<br />

has been much anticipated by loyal viewers of the show due to the<br />

way that season 4 ended. With this in mind, everyone is excited<br />

about Miyagi-Do (Daniel’s) and the Eagle Fang (Johnny’s) teaming<br />

up against the evil ways of the Cobra Kai once again under the<br />

leadership of John Kreese, but now being expanded upon by the<br />

villainous Terry Silver.<br />

There was much build up for the fifth season and now it is here.<br />

The possibilities are limitless to where the edge of your seat show<br />

will take you. Two things are certain: you’ll be entertained and<br />

you’ll find a lot of martial arts action and philosophy. The show has<br />

enjoyed much success over the previous four seasons and has received<br />

a 100% Rotten Tomatoes rating. Be sure to check it on Netflix.<br />

14 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6

<strong>Martial</strong> <strong>Arts</strong><br />

Celebrity Birthdays<br />


November<br />

November 3. ................. Dolph Lundgren<br />

November 8. ...................Jeff Speakman<br />

November 10 ................ Michael Jai White<br />

November 10 ..................... Matt Mullins<br />

December<br />

December 1. .......................Bill Wallace<br />

December 2 ..................Masaaki Hatsumi<br />

December 8 .................. David Carradine*<br />

December 10 .....................Jigoro Kano*<br />

November 27. ..................... Bruce Lee*<br />

*Deceased<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6 15


Grandmaster Dong-Seop Lee Elected to<br />

Full Term as President of Kukkiwon<br />

Here is his message after winning the October 5,<br />

20<strong>22</strong> Election:<br />

“Thank you! I will run hard! Respected and<br />

beloved global Taekwondo families, I am Lee<br />

Dong-seop, who will lead the new Kukkiwon<br />

for the next 3 years.<br />

Thanks to the unrelenting support<br />

of the Taekwondo family. I would like<br />

to express my sincere gratitude to the<br />

many people who have supported and<br />

encouraged me during this time.<br />

I would like<br />

to extend<br />

my deepest<br />

respect to the<br />

other candidates<br />

who have competed<br />

in good faith<br />

together and offered to<br />

join forces to complete the next<br />

Taekwondo leap. Aren’t each and every<br />

one of them a valuable asset in the Taekwondo<br />

world?<br />

We will gladly accept the good<br />

promises of other candidates and<br />

solve the long-awaited projects of the Taekwondo<br />

world, including the establishment of the 2nd<br />

Kukkiwon. We now have important challenges<br />

ahead of us. That’s why great responsibility<br />

takes precedence over the joy<br />

of winning. Even if all the Taekwondo<br />

family, including the director of Kukkiwon,<br />

come together and move<br />

forward with one heart and one<br />

will, there is not enough time.<br />

I will take the lead by tightening<br />

the shoelaces first. I will work diligently<br />

in the field during my threeyear<br />

term. We will definitely take<br />

another leap forward in Taekwondo<br />

and complete the reform of Kukkiwon.<br />

We will do our best to save the<br />

front-line dojos. As the <strong>World</strong> Taekwondo<br />

headquarter, we will establish Kukkiwon support<br />

branches in 210 countries that are members of the<br />

<strong>World</strong> Taekwondo Federation. Based on the united strength and<br />

wisdom of the Taekwondo family, Kukkiwon will stand tall and<br />

open the door to the revival of Taekwondo.<br />

Thank you,<br />

Lee Dong-seop, the 17th president-elect of Kukkiwon”<br />

Dong-Seop Lee wins Full Term as Kukiwon President<br />

16 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6

Join Our <strong>Martial</strong> <strong>Arts</strong> Professional<br />

Facebook Group<br />

Post Your<br />

Questions<br />

and Ideas<br />

Interact<br />

with Fellow<br />

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Date with<br />

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<strong>News</strong><br />

Receive<br />

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and<br />

Expert<br />

Advice<br />



Zen’s Top 5 to Help Your Business Thrive<br />

Consider the following quote and relate it to running your martial<br />

arts school for better success. “Zen is not some kind of excitement,<br />

but concentration on our usual everyday routine.” In other<br />

words, focus on the things that are necessary for your business<br />

each day. Rather than getting into the specifics for your school, the<br />

following are 5 Zen principles or guidelines to help you thrive.<br />

1. Decide What Is Necessary – you must establish what your<br />

goals are for your unique school and plot out the steps that will get<br />

you there and stay on course. Ex. Goal: enroll 100 new students<br />

this year. How: social marketing, lead generating website, trial lessons,<br />

sales presentations, etc.<br />

2. Follow Your Rituals – the importance of having a systematic<br />

procedure for how things are to be done. Ex. Cleaning the building,<br />

contacting leads, marketing your programs, training staff, conducting<br />

sales presentations, teaching classes, etc.<br />

3. Focus On The Task At Hand – each of the components that<br />

make up your school’s rituals are important and should be treated<br />

with priority. Ex. While the building is being cleaned, you must not<br />

be concerned about your next trial lesson – get things clean first.<br />

4. Complete Each Task Well – the rituals must be done thoroughly<br />

without cutting corners or things will become messy or<br />

sloppy. Ex. A sales presentation must include all of the details for<br />

each customer to move them to want to begin training, but you<br />

can’t forget to close properly.<br />

5. Smile While Serving – having a positive attitude and a<br />

service oriented mindset is key to exceptional customer service<br />

because it will lead to meeting consumer wants and needs favorable.<br />

Ex. Smile while communicating on the phone or during in<br />

person encounters.<br />

The Pioneer of <strong>Martial</strong> <strong>Arts</strong><br />

Movies: Shaw Brothers Studio<br />

Before The Karate<br />

Kid, Mortal Kombat,<br />

Ip Man and other iconic<br />

martial arts movies that<br />

have cult-like viewership,<br />

there was the pioneering<br />

efforts of Shaw<br />

Brothers Studio. Prior<br />

to computers to edit,<br />

high tech animation,<br />

and wire fu, during the 1960’s until 1983 Shaw Brothers churned<br />

out over 800 films. It was the dominant martial arts movie studio of<br />

the time and produced iconic kung fu movies that to this day still<br />

inspire – Kill Bill 2 with the character Pei Mei is an example of their<br />

far-reaching influence.<br />

Here are just a few of some of their most iconic films and a link<br />

to enjoy the trailer of these films that motivated many to begin<br />

training in the martial arts just like the movies that inspire today:<br />

1. Five Fingers of Death https://youtu.be/zp86KLmhDco<br />

2. The 36th Chamber of Shaolin https://youtu.<br />

be/65GQtH6pzTY<br />

3. The Five Deadly Venoms https://youtu.be/3aEl8kyCs-4<br />

4. The Flying Guillotine https://youtu.be/oIs3iWzFhPk<br />

5. Dirty Ho https://youtu.be/8E-nkSbV8Sg<br />

6. Heroes of the East https://youtu.be/jDnOrShHSWM<br />

7. Fist of the White Lotus https://youtu.be/0KoS0uIXe8w<br />

Applying Demographics To<br />

Reach The Best Market<br />

Ever feel like your marketing is just not<br />

hitting the bullseye for the kind of<br />

customers you want coming through<br />

the doors of your martial arts school?<br />

Monthly, maybe even daily you attempt<br />

to promote your programs through your<br />

website and social marketing only to return<br />

low to no response. You more than likely are<br />

not taking into account the science of demographics<br />

which can make a huge impact to reach a more qualified market.<br />

Demographics is the study of a population based on numerous<br />

kinds of factors that can for our purposes determine response<br />

or buying habits. Through the internet, social media, predictive<br />

algorithms, and lots of data collecting and using demographic<br />

information has become a snap. Today’s customers pass along<br />

plenty of data that is collected and tracked and can be utilized to<br />

understand their tendencies so you can have more productive<br />

marketing.<br />

By utilizing demographics you could avoid the waste of sending<br />

social media posts to soccer moms when you’re looking for<br />

competitive male oriented mixed martial artists. By the same<br />

token, just a bit of info can help you to use the right pictures on<br />

your website and social posts to draw families into your building.<br />

To design marketing and advertising campaigns that attract the<br />

kind of leads ready to enroll upon walking in your school you must<br />

apply good demographics.<br />

18 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6<br />

Photography by peterschreiber.media (top right) and Andrii Sedykh (bottom right)

JOIN US!<br />



Sponsored by <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>Magazine</strong><br />

Join Us on the<br />

2nd Tuesday<br />

of every month at<br />

1:00 P.M. Eastern<br />

Join Us for Our Business Brainstorming Sessions with Master Toby Milroy!<br />


November 8th<br />

December 13th<br />




Save Dozens of Hours Each Week with<br />

Efficient Student Management for<br />

<strong>Martial</strong> <strong>Arts</strong> Schools<br />

ATLAS <strong>Martial</strong> <strong>Arts</strong> software is an efficient student management<br />

tool to help martial arts school owners who want to grow<br />

their school, and still have time for their family. This technology<br />

makes it easy for you to track and manage your students, and is<br />

easy to use!<br />

This software will allow you to take accurate attendance in no<br />

time and you have many options to choose from. You can use<br />

fingerprint attendance, student check-ins, cards or barcodes, and<br />

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ATLAS <strong>Martial</strong> <strong>Arts</strong> software allows you to promote your martial<br />

arts school with a single click. The promotions it features will help<br />

your student numbers to grow and you’ll wonder how you’ve been<br />

living without such a powerful tool.<br />

It also provides instant access to your student’s info and you’ll<br />

have complete control. That means you won’t have to deal with<br />

stacks of paper anymore or feel any delay which will keep your<br />

martial arts school organized and efficient.<br />

Another great thing about ATLAS <strong>Martial</strong> <strong>Arts</strong> software is that<br />

it offers a robust student rating system so your students don’t slip<br />

through the cracks. Plus, it will allow you to identify the superstar<br />

students and help those who seem to be struggling or fading out.<br />

ATLAS <strong>Martial</strong> <strong>Arts</strong> software provides class and attendance<br />

reports that allow you to analyze class performance and get a better<br />

understanding of your students. You’ll be able to track classes,<br />

ranks, belts, teams, programs, and much more. You’ll always be on<br />

top of their progress.<br />

You can also customize the set-up of your martial arts school<br />

with the help of customized styles, ranks, teams, programs, and<br />

more, which can be unlimited. The ATLAS team can even do this<br />

for you, which will save you time and effort.<br />

Overall, ATLAS <strong>Martial</strong> <strong>Arts</strong> software is an incredibly valuable<br />

tool for martial arts schools that want to achieve continuous success<br />

and achieve short-term and long-term goals very easily.<br />

Check it out at TryAtlasSoftware.com<br />

20 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6

Our Goal is to Help Young Minds<br />

GROW Stronger and EMPOWER<br />

them through Stories that will:<br />

• Inspire Their Imagination<br />

• Develop Their Moral Compass<br />

• Set Positive Examples Both Visually and Verbally<br />

• Prepare Them for Life’s Challenges<br />

Sarah B. Tucker, Author of<br />

The Adventures of Harry & Friends<br />

Book Series<br />



Chip Townsend Inspires<br />

and Motivates With “Like A<br />

Champ” Program and More<br />

Master Chip Townsend is a martial arts champion and masterful motivational speaker.<br />

He has won 14 ISKA (International Sport Karate Association) <strong>World</strong> Titles and 7 world<br />

records in Breaking. Master Townsend is also a hugely successful business owner who is<br />

eager to spread some of his wisdom and experience through his Like A Champ Program.<br />

He seeks to share his insights at martial arts and business seminars for industry leaders.<br />

His site teamchipmartialarts.com also features a number of<br />

motivational, instructional, and lifestyle contents for selfimprovement<br />

in many areas.<br />

Here are some of the topics he addresses that<br />

inspired many martial arts school owners: Break<br />

Like A Champ, Breaking Tips, Kicking Tips, Kick<br />

Tips Pro, Married Like A Champ, Parent Like A<br />

Champ, Train Like A Champ, and his blog. Master<br />

Chip Townsend also has a morning show on a local<br />

NBC affiliate in Texas called Motivate Monday.<br />

Visit teamchipmartialarts.com to learn more.<br />

Black Belt Principles Character<br />

Development For Kids<br />

W<br />

e all know kids love cartoons and try to imitate things happening<br />

in them. To make the most of it,<br />

Blackbeltprinciples.com designed a character development<br />

program using a series “Harry & Friends” that teaches 3-6-yearolds<br />

martial arts tenets. Face it, kids can be tough to teach, but<br />

this program features cartoon characters to grab and hold their<br />

attention to make learning fun.<br />

Many have found the Black Black Principles Program to help<br />

martial arts schools with referrals and retention by helping kids<br />

learn martial arts in its fun and creative way. With new lessons every<br />

week, kids learn values like discipline, respect, perseverance,<br />

patience, leadership, cleanliness, and more.<br />

The program uses science and psychology research to keep<br />

the young students engaged through a Show rather than Tell<br />

methodology. Imagine kids in your school engaged and excited<br />

to learn about doing the right thing, overcoming challenges, and<br />

other great successful lessons for living that training at your martial<br />

arts school can provide.<br />

You can learn about this unique program at<br />

Blackbeltprinciples.com.<br />

<strong>22</strong> MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6



Put Our 30 Years of Tuition Management<br />

Experience to Work for You!<br />

You didn’t open a martial arts school so you could<br />

waste your time being a bill collector…right?<br />

Call one of our friendly Tuition Management<br />

experts to discuss your specific situation.<br />

(800) 275-1600<br />

OurAMS.com/headache<br />


SOCIAL 411<br />

Your Website Must Have<br />

An SEO Content Strategy<br />

If you are brand new to the subject of Search Engine Optimization<br />

(SEO), it is simply optimizing the content on your martial arts<br />

school website to help people find it more easily in a search engine<br />

like Google. Another way of thinking of this content is that it<br />

is the information on your site designed to rank in search engines<br />

and is specifically written to produce a higher frequency of visitation<br />

by people searching for it.<br />

The mistake that is often made by the novice is that if you JUST<br />

put up your website, people will come to it in droves, but this is a<br />

recipe for heartache. In reality, building a site that draws searchers<br />

like flies to honey actually requires a well throughout and purposeful<br />

strategy. Like a Chessmaster who tactically forces opponents<br />

into checkmate, masterful SEO content strategy attracts online<br />

traffic to a website.<br />

It’s important to note that even Google has expressed the fact<br />

that content is one of their top 3 ranking factors. Here are three<br />

simple tips that will elevate your site’s position on Google, bring<br />

more visitors, and keep them on your pages longer when it comes<br />

to content.<br />

Find a topic that the customers of your market care about and<br />

build your pages around that subject. One way to find excellent<br />

topics is to visit Reddit to look for topics that come up frequently<br />

which will give you what is popular within the market.<br />

Next you must find a keyword for your content. To find great<br />

SEO keywords you will have to research.<br />

You can use Google Suggest which gives results for keywords<br />

that people currently are searching for which means they are very<br />

competitive and it’s Free to use. Of course, there are many other<br />

resources that are Free and can help find powerful keywords<br />

online according to your preference.<br />

Finally, you have to write content that covers what potential students<br />

are searching for related to that keyword, but also leads to<br />

the best results when searched. Content has to also be optimized<br />

for users – it has to be super easy for visitors to consume. In other<br />

words, it’s easy to read and understand.<br />

For Example:<br />

“Building Confidence in Children”<br />

“Self Defense for Women”<br />

“Lose Weight and Get In Shape”<br />

These are just 3 components to SEO Content Strategy and it<br />

may very well seem overwhelming to the school owner who just<br />

wants a website that attracts new leads on a regular basis. Fortunately,<br />

these few tactics and a myriad of others are automatically<br />

built into the websites like those that are found at amazingmartialartswebsites.com.<br />

Whether you do it yourself or get a website that’s already designed<br />

with SEO Content Strategy, it has to be done if you desire<br />

to have a martial arts school website that brings prospect traffic to<br />

your school website.<br />

24 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6<br />

Image by Sompong Lekhawattana

The Latest Guide<br />

All <strong>Martial</strong> <strong>Arts</strong> School Owners<br />


Grandmaster Zulfi Ahmed’s<br />

newest book, “The Science & Secrets<br />

of Becoming a Master <strong>Martial</strong> <strong>Arts</strong><br />

Instructor,” is the latest must-have<br />

industry guide for martial arts school<br />

owners and instructors.<br />

The world of martial arts is a very<br />

complicated one, where you can soar<br />

to the heights of the profession or<br />

quickly hit rock bottom, all depending<br />

on your mindset, discipline, and skills.<br />

“The Science & Secrets of Becoming<br />

a Master <strong>Martial</strong> <strong>Arts</strong> Instructor” is<br />

designed to teach you everything<br />

you’ll need to know to avoid the pitfalls<br />

and succeed as an instructor in the<br />

modern era.<br />

Featuring contributions from<br />

some of the best martial arts minds,<br />

including Grandmaster Ernie Reyes,<br />

Grandmaster Stephen Hayes, and<br />

Hanshi Dave Kovar, “The Science &<br />

Secrets of Becoming a Master <strong>Martial</strong><br />

<strong>Arts</strong> Instructor” will no doubt help you<br />

take your career to the next level!<br />

To get your copy today for $29.95,<br />

simply go to Lulu.com and search by author.


Attract, Engage, and Convert<br />

with 5 Facebook Video Tactics<br />

Did you know that Facebook users view over 100 million<br />

hours of video everyday? So it can serve the martial arts<br />

school owner very well if he or she knows how to create exceptional<br />

video ads to promote their school. You have to have<br />

scroll-stopping video ads that attract, engage, and convert your<br />

audience in order to compete with the myriad of videos competing<br />

for their eyes.<br />

The following are 5 tactics that are proven to work based on<br />

Facebook user’s habit and reactions:<br />

Create Silent Video Ads<br />

You need to make videos that get your message across visually.<br />

According to Facebook, 80% of people react negatively to videos<br />

that auto-play with sound. It’s also important for you to note that users<br />

watch video ads 12% longer with captions than non-captioned ads.<br />

Grab Viewer Attention Fast<br />

Be sure to make the most of the first few seconds or you will lose<br />

viewers’ attention. 1 in 3 people say that they stop scrolling in the first<br />

3 seconds when they see a logo or brand they like. In addition, if the<br />

point is made in the first 5 seconds with a clear and concise message,<br />

recall of the ad is much stronger.<br />

Take Mobile Into Account<br />

Consider creating shorter and vertically oriented videos for smartphone<br />

viewing. People are 1.5 times more likely to watch videos on<br />

the phone vs. a computer daily. Viewers also say that it’s easier to pay<br />

attention to videos on mobile and Facebook also says vertical videos<br />

get the highest engagement.<br />

Retarget to Previous Viewers<br />

With Facebook you can create a custom audience to retarget to<br />

people who have already watched one of your videos. People are<br />

10 times more likely to click on a future ad when they’ve previously<br />

seen a video ad from familiarity. When you show them future ads you<br />

build on their growing interest.<br />

Increase Engage With Polls<br />

Facebook allows for interactive polling stickers for video ads.<br />

With these kinds of stickers you directly interact with your audience<br />

which encourages engagement while also teaching you<br />

about them.<br />

Following the tactics that are working will lead to Attracting,<br />

Engaging, and Converting your target market for more martial art<br />

school leads with Facebook video ads.<br />

Give Us a Call<br />

If you’d like help optimizing and managing your social media<br />

campaigns, give our friends at ATLAS <strong>Martial</strong> <strong>Arts</strong> Software a call<br />

at 1-800-275-1600.<br />

10 Cyber Aware Tips to Prevent<br />

Ransomware Attacks<br />

Even a martial arts school website is not immune to cyber security<br />

attacks. One of the latest buzz words is ransomware and you<br />

need to have an awareness of the ways it attacks because it can<br />

figuratively hold you hostage. This latest kind of prevalent cyber<br />

attack hits computers, laptops, tablets, and phone software, so you<br />

must have a strategic cyber self-defense prevention plan in place.<br />

<strong>Martial</strong> arts school owners and your staff Must Follow the following<br />

prevention tactics.<br />

The Top 10 Personal Cyber Security Strategies:<br />

1. Keep Software Up to Date<br />

2. Use Anti-Virus Protection & Firewall<br />

3. Create Strong Passwords & Use Password<br />

Management Tools<br />

4. Use Two-Factor or Multi-Factor Authentication<br />

5. Learn About<br />

Phishing Scams<br />

in Emails, Phone<br />

Calls, and Flyers<br />

6. Protect Sensitive<br />

Personal Identifiable<br />

Information (PII)<br />

7. Securely Use Your Mobile Devices<br />

8. Backup Data Regularly<br />

9. Avoid Using Public Wi-Fi<br />

10. Regularly Review Online Accounts & Credit Reports for<br />

Changes<br />

Keep your martial arts school’s devices from becoming a victim<br />

to cyber attacks with these simple but effective strategies.<br />

26 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6<br />

Photograph by Inside grinvalds




• Instructor Tips and Tricks<br />

• Class Management Skills<br />

• <strong>Martial</strong> <strong>Arts</strong> Events<br />

• Classified Marketplace<br />

• Social Media Marketing Tactics<br />

• Marketing Breakthroughs<br />

• Industry <strong>News</strong><br />

• <strong>Martial</strong> <strong>Arts</strong> School Profiles<br />

And MUCH More!<br />



EVENTS<br />


Making an Impact and<br />

Restarting the Community<br />

This August, over a thousand martial arts fans, enthusiasts, and<br />

practitioners celebrated the return of Dragonfest, considered<br />

by many as the most popular martial arts convention in<br />

America. After a two-year ordered<br />

shutdown by the governor of<br />

California due to Covid precautions,<br />

fans were elated as the <strong>Martial</strong> <strong>Arts</strong><br />

History Museum announced that its 16th<br />

annual event was given the green light to re-open.<br />

Benny Urquidez, Michael Matsuda, Fumio Demura, and Art Camacho among others<br />

28 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6

EVENTS<br />

Hawaiian dancers<br />

Actor Hank Garrett<br />

Sumo Americus Abesamis and dragonfest booths<br />

First founded and produced by weapons icon Gerald Okamura,<br />

he handed the reins for the event to the museum nearly seven<br />

years ago. Since then, Dragonfest has continued to evolve and<br />

expand year after year.<br />

Dragonfest is an event full of excitement with an attendance<br />

that continues to grow. It is not only the museum’s biggest fundraiser<br />

of the year but also a gathering of some of the greatest<br />

icons, legends, champions, movie stars, and celebrities. According<br />

to Michael Matsuda, who serves as the president of the museum<br />

and the director of Dragonfest, the event is a reunion for the<br />

martial arts community. “I recall back in the 1980s when Ed Parker<br />

used to host the International Karate Championships. Granted,<br />

it was the biggest gathering of the greatest competitors across<br />

the globe, but it was a reunion of sorts. I used to walk around the<br />

oval ring at the Long Beach Convention Center, and it would take<br />

me an hour because I bumped into people I hadn’t seen all year.<br />

It was exciting to be there and see my old friends, and that’s kind<br />

of the same feeling I get at Dragonfest; it’s a reunion of sorts for<br />

everyone,” notes Matsuda. “I continue to see people at Dragonfest<br />

that I haven’t seen in twenty years, and I hear the same thing from<br />

everyone all day. It’s a great event.”<br />

The convention is filled with close to 100 booths by vendors<br />

of all kinds, from martial arts weaponry and supplies to Asianthemed<br />

jewelry to manga and anime products. Six seminars were<br />

part of the program this year and were taught by some of the<br />

Karen Sheperd at her booth<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6 29

EVENTS<br />

Ribbon cutting ceremony<br />

greatest figures in the arts, including Don “the dragon” Wilson<br />

and Benny “the jet” Urquidez, two of the biggest kickboxing<br />

champions, plus Apache Knife Fighting with Robert Redfeather,<br />

Penjak Silat and more.<br />

<strong>Martial</strong> arts action stars such as Cynthia Rothrock, James Lew,<br />

Eric Lee, Ron Thomas, Art Camacho, Don Wilson, Fred “the hammer”<br />

Williamson, Steve Lambert, Darryl Vidal, Peter Kwong, Chi<br />

Chu Ling, and dozens more signed autographs as fans greeted<br />

such icons as Fumio Demura, Tak Kubota, Benny Urquidez, Karen<br />

Sheperd, Gerald Okamura, Carl Totton, and Felix Roiles.<br />

The event, which was held at the Glendale Civic Auditorium in<br />

Glendale, CA featured a large stage which featured over a dozen<br />

Asian cultural performances including Japanese Kimono dance,<br />

Hawaiian Hula performers, Chinese face-changing, traditional<br />

Chinese lion dancers laced with martial arts demonstrators. This<br />

year, one of the Magic Castle’s magicians Joel Ward gave us his<br />

time to give a magical performance. Previous conventions have<br />

included special guests such as John Saxon, James Hong, Eric<br />

Roberts, Phillip Rhee, Joe Mantegna, Steve Oedekerk, Robin Shou,<br />

Shin Koyomada, etc.<br />

“One of the things that we do every year is to pay our respect<br />

to many of our icons who passed away the previous year. Since we<br />

had to shut down for two years, we included those from the previous<br />

year as well,” says Matsuda. “This was a very special time as<br />

we brought the families of James Ibrao, Richard Nunez, Leo Fong,<br />

Harry Mok, and several others on stage. Each family held a large<br />

photo of their loved one and spent a few moments expressing<br />

their thoughts. These people loved the martial arts, and I feel that<br />

we as a community need to pay our respects.”<br />

This year was more than just a celebration of Dragonfest’s<br />

re-opening; it served as a restart for the martial arts community.<br />

“Covid has had a devastating effect on the martial arts industry.<br />

We have lost nearly 70 to 80 percent of our martial arts schools in<br />

Southern California alone. Even though schools are now allowed<br />

Jeff Imada and Danny Lopez<br />

Robert Parham and Chi Chu Ling<br />

30 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6

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EVENTS<br />

Japanese dancers<br />

Karate kid Darryl Vidal demoing<br />

to re-open, making up for the past rent for two years is nearly<br />

impossible, and because people are still afraid, not enough new<br />

students are enrolling to keep a school open. It’s a horrible thing<br />

that has happened, and it isn’t over yet, says Matsuda. “But I believe<br />

Dragonfest serves as an encouragement for the community<br />

to gather together again and restart the industry.”<br />

Matsuda feels that the museum is also playing a significant<br />

role in the arts restart. As thousands of young people visit the museum,<br />

they learn about different arts and styles, and when they<br />

leave, they become encouraged to start learning. “I cannot stress<br />

this enough. We not only conduct school tours but also have<br />

families visiting from all across the world, so it isn’t just Southern<br />

California. What better way to encourage a new generation than<br />

a museum? Here, they get inspired. So, I encourage the entire<br />

martial arts industry, those who have benefitted from the art, to<br />

help us expand by making a donation to allow us to restart the<br />

industry even more.”<br />

Plans for Dragonfest are to expand its seminar list from six<br />

to twelve classes, including seminars on school management,<br />

internet training, and methods to increase attendance. Matsuda<br />

believes that Dragonfest will one day reach the status of San<br />

Diego’s Comic-Con.<br />

“Finally, the most important part of Dragonfest is raising funds<br />

for the museum. One hundred percent of all funds received go to<br />

the museum in its effort to relocate to a larger facility. The museum<br />

is a non-profit 501(c)(3) organization, so all tickets and donations<br />

are tax-deductible,” concludes Matsuda. “Our icons are passing,<br />

and as Benny Urquidez noted, ‘if we don’t have the <strong>Martial</strong> <strong>Arts</strong><br />

History Museum, this museum, everything I did will be lost and<br />

forgotten forever.’”<br />

For information or to make a donation, visit<br />

MAmuseum.com or email info@mamuseum.com<br />

Samuel Kwok performing a demo<br />

Eric Lee awarding Michael Matsuda<br />

32 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6

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Tragedy Strikes,<br />

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HANSHI DAVE KOVAR is a 9th degree black belt and<br />

recognized as the “Trainer of Trainers.” Hanshi Dave Kovar is<br />

an internationally acclaimed instructor with black belt degrees<br />

in ten different martial arts styles. His systems have been<br />

implemented in hundreds of schools around the US.


School operators tend to fall into 2 main categories when a<br />

crisis happens.<br />

Every few years we face some crisis in varying degrees.<br />

Whether it’s a stock market crash, economic recession, real<br />

estate market crash, terrorist attack, a war or other military action,<br />

some natural disaster (hurricane, earthquake or the like),<br />

or some other significant ‘disruption’ in our normal course of<br />

doing business.<br />

The first ‘type’ of operator allows the crisis to really take them<br />

sideways.<br />

They slowly trudge through the<br />

stages of grief and don’t respond very<br />

quickly or very effectively.<br />

They just “give in to” the circumstances<br />

of the crisis, figuratively<br />

huddling in the corner in the fetal<br />

position and hope the crisis will<br />

be over soon, allowing them to<br />

reopen normally, and hope their<br />

students return.<br />

This type of school owner is not<br />

very proactive, and tends to spend<br />

their time less wisely and not focus on<br />

solving the problems at hand.<br />

Now the second group of school<br />

operators realizes they can’t control<br />

what happens around them, but they<br />

can control what they “do” about it,<br />

what they focus on and the action<br />

steps they CAN take to achieve the<br />

outcome they want, regardless of the<br />

circumstances.<br />

These owners are not frozen<br />

by anxiety and the fear of the<br />

unknown, but rather spring into action,<br />

focus on what they CAN do, and focus on the results they<br />

WANT, not focus on the obstacles.<br />

These owners are far more proactive and typically do surprisingly<br />

well in tough times, while others struggle or give up in the<br />

face of a crisis.<br />

The 3 “A”s<br />

The second group of school owners are always seeking ways<br />

to face the challenges they are confronted by. They focus on retaining<br />

current students, attracting new students, expanding their<br />

reach, improving their programs, and impacting their community<br />

more deeply, even when situations like the recent pandemic lockdowns<br />

happen.<br />

The secret can be found in the three A’s; adaptability, attitude,<br />

and action.<br />

These, hard charging owners are<br />

always adjusting to circumstances,<br />

and finding ways to stay relevant to<br />

their students and their community.<br />

With a never say die attitude they<br />

choose to overdeliver for their students<br />

and communicate clearly how<br />

they will proceed despite the crisis.<br />

We saw some great examples<br />

of this in the COVID-19 crisis. Smart<br />

school owners reached out to their<br />

students, presented online training<br />

options, additional live and/or prerecorded<br />

resources, small group or 1<br />

on 1 sessions, and other benefits that<br />

would serve the student at an even<br />

higher level. The result is that most<br />

students and their families can clearly<br />

see the benefits of the program and<br />

find the additional levels of service<br />

‘valuable’, and therefore keep training,<br />

happily keep paying their tuition, and<br />

in many cases become even more<br />

‘engaged’ in classes.<br />

The mindset is; “how can I manage<br />

this crisis in a way that brings the<br />

maximum benefit to my community, my business, and my family”.<br />

This requires the following two questions:<br />

When it comes to price point, how can I, as a student, justify<br />

paying full tuition, or as a school owner charging full tuition to my<br />

student body?<br />

Hanshi Kovar has Collaborated with Some of the Brightest Minds in the <strong>Martial</strong> <strong>Arts</strong> Industry. Pictured: Chuck Norris,<br />

Grandmaster Jhoon Rhee, Former President George Bush<br />

38 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6


The Iconic EFC Board of Directors With Some of the Most Successful School Owners of Their Time<br />

Hanshi Kovar with Linda Lee and Grandmaster Jeff Smith at Jhoon Rhee’s Memorial Service<br />

What value can I bring to the table that<br />

is so important and ‘valuable’ to the student<br />

that the tuition is not even a question?<br />

In these types of crises, your students<br />

need this program now more than ever,<br />

and it’s up to us to figure out how we can<br />

adjust so they can benefit from it. When<br />

people feel this level of your commitment<br />

to them, and to your mission, it’s a<br />

completely different conversation and the<br />

energy is completely different. So they are<br />

more than willing.<br />

From a business and tuition standpoint,<br />

when somebody enrolls at Harvard, just<br />

because you can’t go to the lecture hall<br />

doesn’t mean that you’re not going to get<br />

the education that you deserve, and want<br />

to get at Harvard. They’re just delivering<br />

the education through a different mechanism,<br />

but it’s still a Harvard education.<br />

So the lesson is to put the customer first,<br />

by seeing how you can add value to the<br />

customer experience whether it be online<br />

or in person, or by whatever means the student finds valuable and<br />

will benefit from.<br />

Again, those with the proactive mindset will work hard to make<br />

stuff happen regardless of the set of circumstances. And of course,<br />

they get results that are surprising by comparison with the fearful,<br />

limited mindset that runs for cover, just like your martial arts training,<br />

you get out what you put in. It’s not that they are not challenged<br />

by what’s going on, but they make the best of the situation.<br />

It’s not really about where we teach our students, but rather what<br />

we teach them that brings value.<br />

Another illustration of effectively facing a crisis in your business<br />

is an incident that took place at the airport. The plane is going to<br />

board in 10 or 15 minutes and a group of college students have had<br />

their semester revoked abroad in Europe as a result of this emerging<br />

global crisis. They’re ready to go home back to the states and<br />

they’re joking, laughing, and having a good time. Despite the<br />

circumstances, they are in good spirits.<br />

Then all of a sudden one girl realizes that she left her phone<br />

back at the food court. She puts her head into her hands, and<br />

starts to get emotional, nearly to the point of panic as the plane is<br />

going to board shortly. Now upset, because she thinks she’ll never<br />

see this phone again with all her contacts and personal information,<br />

not to mention the $700 to replace the phone, she feels all<br />

hope is gone, and becomes nearly frozen in her panicked state.<br />

Then springing into action her boyfriend says, “Okay, I’ll go try<br />

to find it”, and runs off. For the next 10 minutes, there’s an enormous<br />

level of tension that is just oozing from her. Next, they’re<br />

starting to board the plane further elevating her anxiety. But right<br />

in the nick of time, her<br />

boyfriend shows up with<br />

her phone. Now she’s in a<br />

state of bliss and couldn’t<br />

be happier. He’s her hero<br />

for the moment. You see,<br />

her panic and frustration<br />

caused her to ‘freeze’ and<br />

NOT take action. This could<br />

NEVER solve her problem.<br />

ONLY ACTION could solve<br />

her problem, and her boyfriend<br />

illustrated this. Now,<br />

“Could” there have been a<br />

more negative outcome?<br />

Could the boyfriend have<br />

then missed the flight.<br />

continued on page 42<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6 39

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continued from page 39<br />

Maybe. But, how ‘bad’ would that really be. There are certainly<br />

other flights. Action ‘makes’ things happen. Inaction does not.<br />

Basically, from the stoicism viewpoint it is best to love your life,<br />

love your fate, and what happens to you. A lot of times we focus<br />

on things we might lose versus what we already have. What often<br />

prevents us from being at our best is regret from the past or fear of<br />

the future. We simply must take action.<br />

Now in the face of a crisis, maybe we don’t know exactly what<br />

to do, but here our mindset is key.<br />

Let’s say you’re supposed to go to the north pole and you don’t<br />

have a map. You can whine about not having a map and give up.<br />

Or you can say, “All right let me see how I can solve this problem”.<br />

From the second mindset, you could think to use the sun to<br />

point you in a direction that is north and start walking, from the first<br />

mindset you’ll never make any progress.<br />

In other words, action is a great remedy for feeling unsure<br />

about the future. So adaptability, attitude, and action are three<br />

Hanshi Kovar has Dedicated Much of His Time to Help School Owners<br />

Around the <strong>World</strong> Succeed.<br />

things to focus on so you can effectively and successfully do business<br />

when the unforeseen occurs.<br />

There’s a story about how Thomas Edison gets woken up in the<br />

middle of the night by his son. The conversation goes something<br />

like: “Dad, dad? Yeah. What is it? Your factories are burning down!”<br />

How, this was quite<br />

a surprise for Edison,<br />

because he had built<br />

these buildings with<br />

a new set of materials<br />

that were supposed<br />

to be fireproof! In fact,<br />

he was so convinced<br />

that these buildings<br />

would be fireproof, he<br />

didn’t insure them. Not<br />

only were these new<br />

materials not fireproof,<br />

Hanshi Kovar and the Legend, Tom Callos but actually super<br />

Hanshi Kovar and Long time Friends, PKA Founder Joe Corley, Former <strong>World</strong><br />

Champion Jeff Smith, and Tuhan Apollo Larda<br />

flammable. The building was engulfed in huge flames and there’s<br />

nothing he can do to save it.<br />

His response to the situation, which we might consider to be a<br />

crisis, was very interesting for our discussion. He turns and says<br />

to his son, “Quick! Go wake up your mother and all her friends tell<br />

them to get out here because they’re never going to see another<br />

fire this gorgeous.” Simply put, it’s going to burn and there’s nothing<br />

anyone can do about it. The lesson for us is to accept the reality<br />

of a situation and try to make the best of it. For school owners in<br />

crisis, it means taking big action, considering how to find opportunity<br />

in the crisis, and building the strategy to make it happen!.<br />

These two different mentalities even reveal themselves in<br />

physical confrontation. There are some folks who get tagged on<br />

the chin and immediately get shook up by the blow. They seem to<br />

rock back on their heels, lose their balance and seem unable to<br />

get their ‘feet under’ themselves. On the other hand, some people<br />

get tagged on the chin and their eyes get more focused and their<br />

forehead dips down a little bit and they lean in. When the crisis<br />

comes we’ve got to be “leaning in” for our students. They need us<br />

42 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6


and we need to be a bigger part of<br />

their life, not a smaller part of their<br />

life. We must embrace this challenge<br />

because you can’t change it.<br />

You have to be proactive and<br />

tactical especially in communication<br />

and execution with customers<br />

when a crisis arises. Once again if<br />

we use the COVID-19 pandemic as<br />

an example to get a lesson or two it<br />

becomes clear how we must think<br />

and act to succeed in a crisis. A lot of<br />

school owners took the position that<br />

we’re not going to charge tuition until<br />

things blow over. Others decided<br />

to more deeply engage with every<br />

student on their list and get them in<br />

Zoom classes or some type of online<br />

program. These presented value<br />

to students and continue to get a steady income and even enroll<br />

more new students rather than close down.<br />

In this latter case, overcommunicating with students and<br />

families through text messages, emails, phone calls, Facebook<br />

messenger, and any other mechanism at our disposal worked far<br />

better than trying to ‘wait it out’ and ‘hope’ things got better soon.<br />

Of course, some students have no choice, and have to put the<br />

program on hold because they lost their<br />

job and have no income. Yet, on the<br />

other hand there were many students<br />

who responded by saying, “Hey, let me<br />

pay. I want to support the school. I’ve<br />

got the money. I can pay for scholarships<br />

for three other kids whose parents<br />

can’t afford it.” In many instances,<br />

70 to 80% or more of students still<br />

continued to pay tuition because they<br />

were given a good reason to.<br />

Another very important element in<br />

times of crisis is to keep the emotional<br />

connection strong with your student<br />

body. When someone is emotionally<br />

connected to your school, they’ll justify<br />

paying the monthly tuition, especially<br />

if you’re giving even more value. An<br />

excellent training package to bring<br />

value under crisis circumstances might be to give lots of 10 minute<br />

private lessons, more semi-private classes of four to six people<br />

for a Zoom class, and share the core curriculum library by way of<br />

YouTube videos or other online delivery systems.<br />

Of course, you’re giving value, but if you don’t bring that human<br />

element to it, then, then you just become a commodity. The 10<br />

minute private class is sometimes not even a martial arts class,<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6 43


it’s more of a checkup. You can learn a<br />

lot about someone in just a few minutes.<br />

Sometimes having 10, 10 minute private<br />

lessons with 10 different people is preferable<br />

to 1, 100 minute private lesson with 1<br />

person. Bringing value to your students and<br />

taking action like this will bring them out<br />

the other end of any crisis in the best way<br />

possible. Afterward people will remember<br />

the way in which you handled the situation<br />

and how you dealt with them.<br />

Actually teaching over zoom is essentially<br />

the same macro teaching strategy<br />

with a small amount of technical challenges<br />

with the app and the camera. So if you’re a<br />

great instructor on the floor, it’s going to be<br />

exactly the same. You’re still going to call<br />

every student by name three times, have<br />

students come out and demonstrate their<br />

technique, and touch on the same techniques, just through video.<br />

They can be harder to teach than a regular class because you have<br />

to demonstrate everything. Like back in the late seventies and<br />

early eighties, when the model was private lessons.<br />

Back then it was private lessons all day into classes in the evening,<br />

and that was absolutely hard work. It’s the same in a crisis,<br />

but you, your staff, and students get really good. With one-on-one<br />

you really see a lot of improvement in different areas with your<br />

student body. Also having breakout rooms in the Zoom classes is<br />

really helpful. Even though it can be challenging with a large class<br />

because of the camera shot, if you have 50 people in your class it<br />

Hanshi Kovar, Bill “Superfoot” Wallace, and Cecil Peoples<br />

may be a few screens, but you just do your best.<br />

If you have a team of instructors teaching classes, you can put<br />

one instructor on spotlight and have another instructor working<br />

on individual students spotlighting them, which is really powerful.<br />

When you’re in a class on zoom it’s so important to have the<br />

call outs by name of your students because it makes people feel<br />

recognized which makes a huge difference for value. Plus it gives<br />

you feedback and makes it greater in value than just going to a<br />

YouTube video. Even though the curriculum resource library is also<br />

a great tool, it doesn’t have the interactive nature of Zoom. The<br />

combination of these makes it much more powerful.<br />

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Now when we face a crisis, like COVID, we should take time to<br />

realize how lucky we are to be in an industry where we can still deliver<br />

our product or service and can deliver value to our students.<br />

We can still impact people’s lives a hundred percent in a digital<br />

way if necessary. We’re also lucky that we’re in an industry that’s<br />

so collaborative and supportive with each other. These days we<br />

have platforms like Zoom or Go To Meeting where we can video<br />

conference not just within our school, but also to other leaders in<br />

the industry sharing what they are doing to adapt, and give advice<br />

when we need assistance in a crisis.<br />

This is really important to acknowledge because none of us<br />

have to feel like we’re alone in the midst of a crisis. It’s interesting<br />

that there are so many different styles, and approaches in the martial<br />

arts, but we’re a community at the core. We communicate and<br />

collaborate with each other, even our competitors in some cases<br />

when issues arise, because we can all see the bigger picture and<br />

how important the martial arts is. That is very cool to see.<br />

The great thing about the martial arts industry is the inherent<br />

value of self-improvement or personal development, so we are all<br />

trying to get better. It goes beyond just kicking and punching, we<br />

try to develop even beyond our businesses, and even outside the<br />

martial arts. Like personal growth ideas from people like Tony Robbins,<br />

Brian Tracy, and Stephen Covey. These ideas and concepts<br />

are important for all business owners, even the dry cleaner down<br />

the street, but for the most part, other businesses don’t have the<br />

type of personal development ‘mindset’ that we have in the <strong>Martial</strong><br />

<strong>Arts</strong>. We’re very fortunate that we have this ‘culture’.<br />

You know, it’s like the old cliché that if I give you a dollar and<br />

you give me a dollar, we both have a dollar and that’s it. But if I give<br />

you an idea and you give me an idea, we both have two ideas that<br />

can really take us somewhere. Considering a time of crisis, it is the<br />

time for us as an industry to collectively share and learn from others.<br />

When we find something that works, we feel we owe it to the<br />

industry to share what we’re doing that works. During a crisis it’s<br />

the time to really step up and “A rising tide lifts all boats” to quote<br />

Nick Cokinos.<br />

Nick also said, “I’d rather have a crisis than a sloppy situation.”<br />

A crisis will force us to step away from any laziness we’ve had. A<br />

crisis will drive us to become more accepting of a form of technology<br />

we may have previously been resistant to.<br />

A crisis like a pandemic can force people into the world of new<br />

technology, new strategies, and new actions if they want to survive<br />

in business.<br />

As Tony Robbins would say, “Stand guard at the door of your<br />

mind.” The idea means that we must make it a point to only allow<br />

good stuff in our head. This is especially true when we are faced<br />

Hanshi Kovar and the Late Great Grandmaster Pat Burleson<br />

46 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6

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with a crisis. It’s not time to run to the mountains, find some cabin,<br />

and then hide out for the next five years. Your mindset is key<br />

because fear is contagious, but so is being calm. In those times, we<br />

need to be courageous in the place we should and that’s where<br />

we need to position ourselves. It doesn’t mean you might not have<br />

your moments of doubt, but don’t go down that road too far. You<br />

have to control the beast when it’s young, meaning before it gets<br />

out of hand, you bring yourself back in and you focus on what you<br />

can do. Basically, you focus on what you can do and roll with the<br />

punches.<br />

Again, when a crisis occurs we must practice all the things<br />

that we tell our students when they face a challenge in training.<br />

It’s no different than fighting, martial arts training, and just trying<br />

to survive. You’re going to get tagged on the chin every now and<br />

then, you have to scramble well and lean in rather than run to the<br />

corner and hide. You’ve got to get out and play the game like you<br />

want to win it.<br />

Finally, after the crisis has passed, you will have to adapt once<br />

again. For example, in reopening after COVID-19, you may have to<br />

adjust your schedule, or your class sizes, or more. In the same vein,<br />

having a more ‘hybrid’ model for some period of time , with some<br />

live classes and continuing with online classes might prove wise.<br />

You may end up having less people at the school, but still keep<br />

business running extremely effectively by finding the balance in<br />

coming out of a crisis with flexibility from what you learned by going<br />

through it with the right mindset.<br />

Then you still have to continue to be open minded to learn<br />

even more moving forward. Simply, we let the industry and the<br />

general public know that we are doing everything in our power to<br />

be as safe as possible and encourage them through a crisis. Crises<br />

are going to occur at different times and it really doesn’t matter<br />

what the obstacle is; you either choose to see the obstacle or you<br />

choose to see the opportunities.<br />

Everybody in this industry needs to be thinking about the<br />

opportunities. Think about it, because of the COVID crisis, we<br />

were essentially “in” our student’s living rooms and we had<br />

parents and siblings ears! This resulted in an even greater opportunity<br />

to impact the family, and generate more family add<br />

ons. Might as well learn to take advantage of a crisis than give<br />

up and die professionally.<br />

48 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6


Rest in Peace Len Kovar<br />

All of us at <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong> <strong>Magazine</strong>, send our heartfelt<br />

condolences to the Kovar family after the passing of the 99<br />

year young patriarch Leonard Kovar on July 16th, 20<strong>22</strong>.<br />

Through Hanshi Dave Kovar’s presence on social media, our<br />

industry came to know, and love Len.<br />

Here is an excerpt from one of Hanshi Kovar’s posts a couple of<br />

years ago:<br />

His unstoppable spirit will live on though his family and certainly through the Satori institute’s instructors, staff and students.<br />

Rest in peace Len, we celebrate your work well done!<br />

Leonard Kovar - October 24th, 19<strong>22</strong> - July 16th, 20<strong>22</strong>.<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6 49

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Tigers <strong>Martial</strong> <strong>Arts</strong> Group:<br />

Help Young Student Become<br />

Productive Citizens<br />

Tigers <strong>Martial</strong> <strong>Arts</strong> Group is a multi-school organization headed by Grandmaster Song<br />

Kyu Lee in Texas with 3 locations. Grandmaster Lee’s locations place a huge emphasis<br />

upon building leadership in their students to help them become productive citizens in<br />

the community. The bottomline is that Tigers <strong>Martial</strong> <strong>Arts</strong> Group put the student and the<br />

community first and is a great resource in developing good and decent citizens for society.<br />

MAWN: What do you feel your school contributed to your community<br />

that you’re most proud of?<br />

SL: Our most consistent contribution to the community is in<br />

helping our students to become better citizens. Mostly, this comes<br />

through the emphasis on respect and discipline. Sometimes it<br />

comes through counseling a student through a difficult phase<br />

(e.g. When they’re having difficulty with learning something in the<br />

classroom).<br />

MAWN: What are your most productive marketing strategies,<br />

and what type of results are you<br />

getting?<br />

SL: Pre-pandemic, our best marketing<br />

activity was to go to the local elementary<br />

schools for their International<br />

Festivals. Other festivals/carnivals and<br />

fitness nights are also good. We’d have<br />

a booth at the event and would have<br />

our demonstration team perform as<br />

part of the event. This past summer,<br />

some of the other community events<br />

in which we would participate have<br />

returned. The attendance has not been<br />

up to pre-pandemic levels, but we’re<br />

getting out there and getting some<br />

good leads.<br />

In addition, our in-school events, such as Bring-A-Friend Day,<br />

have always been good lead sources. As most of our students<br />

are under 12 years old, we’re being a bit cautious on bringing back<br />

all of our in-school events. Our summer specials also have been<br />

a good draw. The key here is starting it soon enough that parents<br />

will see it when they’re looking for summer activities for their kids.<br />

MAWN: What are your most significant programs you provide<br />

and their benefits to participants?<br />

SL: Our primary focus is on Taekwondo. For our more advanced<br />

students (black belts), we also include Yongmoodo in<br />

the training. Overall, our training helps to develop our students’<br />

confidence and discipline. Taekwondo gives our students a good<br />

foundation for their martial arts skills. Yongmoodo builds on this to<br />

give them more self defense skills and even greater confidence in<br />

their capabilities and in themselves.<br />

MAWN: Do you have a lead generating website and what<br />

about it has been most productive regarding leads?<br />

SL: We do have a lead generating website. It has helped to<br />

bring in a few more leads than we<br />

would otherwise see, though a majority<br />

of our leads are still coming in from<br />

search engine queries. Having multiple<br />

lead generating pages is a must.<br />

MAWN: What advice do you have<br />

for other martial arts school owners for<br />

having success in business?<br />

SL: In order to educate students at<br />

eye level and to add confidence and interest,<br />

I think it is important to complete<br />

a new curriculum at each stage so that<br />

Tiger <strong>Martial</strong> <strong>Arts</strong> Group students gain confidence<br />

students can have a sense of achievement.<br />

I think it is important to arouse<br />

through achievement<br />

interest in students through various<br />

skills and training methods, rather than continuing to teach similar<br />

skills so that students do not feel bored.<br />

Also, keep in mind that not all students learn or think the same<br />

way. Try to have multiple ways of describing a given technique.<br />

This helps both the ‘slow’ learners and the ‘fast’ learners. With<br />

students who are having trouble understanding a technique,<br />

hopefully at least one of the descriptions will resonate with them.<br />

For the students that learn more quickly, they’ll be able see the<br />

technique from different viewpoints, and hopefully be able to help<br />

others understand.<br />

52 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6

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Share Stories About:<br />

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• Building a Retention System that Works Well<br />

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• Anything else that our readers might find valuable!<br />

<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com/Ureport<br />

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Takai Mine Karate Producing<br />

Champions In The Ring and In Life<br />

Grandmaster Antionette Chavez was a hugely successful tournament competitor<br />

who participated in more than 300 events and won first place 195 times. Although<br />

the Takai Mine Karate school opened in 1985 and has been open since, in 1990 she<br />

opened her first full-time martial arts school location. The school has promoted more<br />

than 160 first degree black belts and the current enrollment after COVID-19 restrictions<br />

and bouncing back is at 100 active students.<br />

MAWN: What is the major contribution(s) that your school is<br />

bringing to its community?<br />

AC: Our martial arts school, Takai Mine Karate is a safe place to<br />

study <strong>Martial</strong> <strong>Arts</strong> in these trying times where we offer children’s<br />

and adult’s classes. Due to ongoing COVID issues, we require<br />

masks, temperature checks, and sanitizing practices for everyone<br />

that enters the pit facility which protects all the participants and<br />

makes everyone feel safe. We offer a variety of styles of martial<br />

arts from Derobio Escrima, shorin-Ryu karate, to Tae Kwon do.<br />

MAWN: What are the best producing marketing strategies you<br />

use and what are the lead numbers like per month?<br />

AC: We have two primary marketing strategies that we put to<br />

use regularly with varying impact. Since the world is dominated by<br />

marketing through social media, we utilize the Facebook platform<br />

to reach out to our area market. In addition, the school possesses<br />

a good reputation in the community through our satisfied students<br />

so we also are dependent upon the power of word of mouth<br />

marketing.<br />

MAWN: What are your most significant programs you provide<br />

and their benefits to participants?<br />

AC: Our most significant classes that we teach are Escrima, Tae<br />

Kwon do, and Self-defense classes for all ages. Although we do<br />

teach at the school we also still provide instruction via Zoom meetings.<br />

The primary benefits that our students gain are confidence,<br />

self-discipline, and respect from our instruction in our Self-defense<br />

classes and AAU competition.<br />

MAWN: Do you use management software and what features<br />

are providing the best benefits for running your school more<br />

efficiently?<br />

AC: Yes, I use Atlas Software/AMS Billing. I always have direct<br />

access to all my accounts and financials. I very much enjoy the<br />

projection charts and declines list which are conveniently located<br />

on the screen as soon as I login. I do not have much time to go<br />

through the site to find things, since my main focus is my students<br />

of course, but everything is right there on my screen and it is<br />

Grandmaster Antionette Chavez uses ATLAS <strong>Martial</strong> <strong>Arts</strong> Software to manage her school.<br />

perfect. If I ever have questions they have LIVE Client Success<br />

Advisors who can always assist with any question I may have. A<br />

true gem.<br />

MAWN: Do you have a lead generating website and what<br />

about it has been most productive regarding leads?<br />

AC: Yes, my website is provided via Atlas Software/AMS Billing.<br />

They both work hand in hand and make everything so much easier.<br />

My website is directly linked to my billing management software,<br />

all my leads come in and automatically get saved as prospects. I<br />

get notifications IMMEDIATELY and can reach out asap. This cuts<br />

my time in half when setting up appointments. The site then also<br />

sends out a number of emails over time to let your prospects, soon<br />

to be buyers, know that we are active in reaching out to them and<br />

not just another auto generated spamming site.<br />

MAWN: What advice do you have for other martial arts school<br />

owners for having success in business?<br />

AC: Do what is best for your students. If they come First and<br />

you stay true to the art your school will survive.<br />

56 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6

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The Philosophy and Benefits<br />

behind Meditation Practice (Part 1)<br />

By Grandmaster Jessie Bowen<br />

I was lucky to be introduced to meditation<br />

early on in my martial arts training, and it has<br />

been a part of my life for over 40 years.<br />

When you tell someone you are a martial<br />

artist, two things spring to mind: number one,<br />

you can kick their butt, and number two, you’re<br />

a person with powerful mental powers, which<br />

they believe you can achieve through meditation.<br />

However, I’ve noticed that the majority of<br />

martial artists do not meditate. I’m constantly<br />

asking myself, “Why not?” when this is the most<br />

natural function. Every time you go to sleep,<br />

you enter a meditative state; in order to sleep,<br />

you must mentally relax; this is referred to as<br />

reducing your brain level frequency; similarly<br />

to how your heart beats so many times per<br />

minute, your brain vibrates so many<br />

times per second. As a result,<br />

meditation is one of the most<br />

effective strategies for developing<br />

a meditation mind.<br />

This article’s title refers to the theory and<br />

advantages of meditation practice. To master<br />

yourself mentally, physically, and spiritually,<br />

you must first learn the concept and<br />

principles of meditation. Let’s<br />

start with the word “philosophy,”<br />

which literally means<br />

“love of wisdom.” Philosophy,<br />

in a broad sense, is<br />

an activity that people<br />

engage in when they are<br />

trying to comprehend<br />

fundamental truths<br />

about themselves, the<br />

world in which they live, and their relationships to the world and to<br />

one another.<br />

The practices of meditation are increasingly becoming popular<br />

because of its importance and benefits. Most people incorporate<br />

meditation in their lives for spiritual journeys. It can expand their<br />

awareness and perception of life’s experiences. Some just want<br />

to relax. Other people are specifically interested in the benefits<br />

of promoting health. However, successful meditation is achieved<br />

through deep relaxation so that your mind and body can be revitalized<br />

and refreshed.<br />

Meditations are not created without any underlying principles.<br />

Whether these principles are revealed or not, you should learn that<br />

most forms of meditation have their own philosophies. Basically,<br />

it focuses on the state of the body, mind, and nature. Meditation<br />

experiences are influenced by your reason and understanding of<br />

what meditation is all about.<br />

GRANDMASTER JESSIE BOWEN is president of Karate International of Durham, Inc., a member of the<br />

American <strong>Martial</strong> <strong>Arts</strong> Association Sport Karate League and Hall of Fame, and has been a member of the Duke University<br />

PE Staff for over 25 years. He is the author of Zen Mind-Body Mindfulness Meditation and Zen Mind-Body Mindfulness<br />

Meditation for <strong>Martial</strong> <strong>Arts</strong>, as well as several other books, programs, and audio CDs on meditation and success training.<br />

60 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6<br />

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3 Rock-Solid Marketing Strategies<br />

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by Mr. Sean Lee<br />

In speaking with hundreds of martial arts schools on a daily basis, I have come up with<br />

3 marketing strategies that all martial arts schools need to use on an ongoing basis:<br />

1. Timely Promotions<br />

2. Anytime Promotions<br />

3. Social Media Promotions<br />

1. Timely Promotions<br />

Timely promotions are promotions that depend on calendar<br />

events. Now is a great time for Back-to-School Specials, Stop the<br />

Bully Seminars, PTA Fundraisers, and Open House Promotions. In<br />

the coming months we will shift to Halloween Promotions,<br />

and then Christmas/Holiday Promotions.<br />

These promotions are timely because it’s too<br />

late to do a Halloween Promotion in November.<br />

2. Anytime Promotions<br />

Anytime Promotions are exactly what they<br />

sound like: they can be used anytime, and<br />

are not limited by calendar events. Some of<br />

the most popular are Birthday Parties, Movie<br />

Nights, Special Seminars, Demos, and the king<br />

of anytime promotions: the Enrollment Card. I like<br />

the Enrollment Card the best because<br />

on any day a school owner or staff<br />

member can go out for an hour<br />

or two and sell a few cards and<br />

bring at least one new student<br />

into class. It gives you control<br />

of your enrollment because<br />

new students are not limited<br />

by your budget, but by the<br />

amount of effort you are<br />

willing to put forth.<br />

3. Social Media Promotions<br />

Everyone knows that advertising is moving to the web: school<br />

websites used to be the “new” way of gaining students, but now<br />

social media has taken the spotlight. <strong>Martial</strong> arts schools not<br />

only need to have a Facebook page and a Twitter account, but<br />

they also have to know how to use those resources to create<br />

Facebook events that their students and fans can share with<br />

their own networks of friends. Schools need to post pictures and<br />

news about the school, special events, and students that can be<br />

shared with everyone, and regularly send out Tweets that are<br />

interesting enough to be reTweeted.<br />

It doesn’t matter if you teach Karate, Taekwondo, Kung-fu,<br />

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same. So are the challenges, and the main challenge is finding<br />

the time to think up the events, then make the posters, flyers, and<br />

emails to promote the event, and then organize the event to not<br />

only run smoothly, but enroll new students. Even large schools<br />

with years of experience tend to use the same stale ideas with<br />

the same stale materials.<br />

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materials and follow the simple instructions on how to<br />

prepare, how to promote, and how to operate special events<br />

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ideas. You don’t have to design new materials. It’s all done for<br />

you for less than you would pay a graphic designer to create<br />

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To find out more, call me at 1-800-275-1600.<br />

SEAN LEE is the Executive Director of Sales and Marketing for hundreds of martial arts schools<br />

and specializes in online and social media marketing using his extensive professional experience in<br />

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62 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6


Back to the Basics<br />

by Shihan Allie Alberigo<br />

The new – new is old. What the heck am I talking about?<br />

Simply, every time I turn around someone is coming up with<br />

something new or re-packaging something old, to appear new.<br />

My statement is “The New – New is really nothing more than saying,<br />

“rather then always looking for the newest way to do things,<br />

sometimes it is better to look back and see if you are doing the<br />

old things correctly first.” I know it doesn’t sound all that sexy or<br />

interesting, but you know what, when you turn around and put<br />

more and more profit in the bank, then you will<br />

realize it is the best idea since the invention<br />

of the Light Bulb.<br />

Start looking back and checking to see<br />

if things are working well. If not, I guess if<br />

you like the feeling of newness then you<br />

can say to yourself you are going to redo<br />

the systems you have in place and make<br />

them new, but in reality all I am asking is that<br />

you make it right. Do it right 100% from<br />

this day forward or at minimum<br />

work toward making things as<br />

close to 100% as you can. I<br />

guess in some respect this<br />

can be new to some<br />

of you.<br />

For example:<br />

Are you doing the<br />

basic systems<br />

from Taking it to<br />

the Next Level<br />

Month 1 such as:<br />

1) Follow the Flow of Things<br />

2) Welcome to the Family Packet<br />

3) Setting up the perfect schedule for success!<br />

4) Developing a trial class “Sale” binder<br />

5) Setting up your “Trial Class Call System”<br />

6) Developing Staff Procedures - Employee Sick Day Protocol<br />

7) Stranger Danger Letter For School Systems<br />

8) Management Systems Organizational Forms Library<br />

9) Trial Class Follow up form generic<br />

10) Attendance Card Front and Back<br />

11) Generic Contract/Agreement<br />

12) Financial Statistic Form<br />

13) Student Statistical Form<br />

14) Trial Class Waiver and Liability Form<br />

Now you may say to yourself I did all of this stuff or most of it. If<br />

that is the case, then I applaud you, but if not, then I suggest you go<br />

back and take a look anyway. I am sure once you have some of these<br />

things in place you may be asking yourself, what do I need another<br />

system for, or why should I mess with it if it isn’t broken? My suggestion<br />

is to take a long hard look at all the things you are missing.<br />

If you think about this in a martial art equation, it is what I found<br />

growing up in the martial arts. When I received my first Black Belt I<br />

was about 7 years old. I thought I knew it all. Only to find out at 13<br />

when I received another, I realized I finally knew it all to realize at 15<br />

again, I didn’t know anything in the past, but knew it now. Do you<br />

get what I am saying? Sometimes depending on what state of mind<br />

you are in, you may glance over things, look away or not understand<br />

it clearly because your level of understanding is not quite there yet.<br />

Maybe now some years or months later, you are at a different<br />

level. Do you know there are 18 different varieties of “Income Generators,”<br />

that you could be doing at your school on a monthly basis.<br />

Do you need new ideas, well maybe, but why not go with what is<br />

working now, in my schools and schools across the country.<br />

My point is let’s make this year or at minimum the next few<br />

months to really buckle down and make things perfect. I want you<br />

to have all of your systems working to 100% efficiency and you<br />

becoming a highly profitable business owner.<br />

SHIHAN ALLIE ALBERIGO is a 7th degree black belt, the founder of the L.I. Ninjutsu<br />

Centers, one of the largest Ninjutsu schools on the planet, the author of 4 books, and an entrepreneur<br />

with one of the first online coaching companies.<br />

64 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6


Browse the <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong><br />

Community Marketplace<br />

Do You Have Items to Sell?<br />

Is There Something You Need?<br />

Selling Your School?<br />

Looking To Buy A School?<br />

Are You An Instructor Looking<br />

For A Career In The <strong>Martial</strong> <strong>Arts</strong>?<br />

Are You A School Owner<br />

Looking To Hire Instructors?<br />

<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com<br />

MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6 65


3 Types of Power Breathing<br />

by Grandmaster Y. K. Kim<br />

1) Manual Breathing<br />

You need to manually rebuild your natural breathing habit.<br />

First, in a standing position, place both hands on your lower<br />

abdomen; or, sit in a chair either all the way back or on the edge of<br />

the chair and place both hands on your lower abdomen.<br />

Second with your head up, simultaneously use your hands to<br />

push in your stomach while bending your body forward and exhaling<br />

through your mouth while counting: 1, 2, 3…<br />

Third, with your head up, simultaneously and intentionally push<br />

out your lower abdomen while straightening your body and inhaling<br />

through your nose while counting: 1, 2, 3…<br />

At first, count 1, 2, 3, when you practice manual breathing. Then,<br />

slowly build up to a 10 count (1 count is 1 second.) You need to continue<br />

to practice from 3-10 times a day until you do not need your<br />

hands to help you breathe.<br />

While doing manual breathing exercises<br />

you may feel dizzy. If you do, stop and<br />

breathe normally. If you have more oxygen<br />

than normal, you can feel dizzy, so you<br />

need to practice and build up to natural<br />

breathing slowly.<br />

2) Conscious Breathing<br />

Conscious Breathing means paying<br />

attention to each breath.<br />

You can do this exercise without your<br />

hands.<br />

First, stand straight up, sit in a<br />

chair, or lie down comfortably<br />

while resting your hands<br />

naturally. Inhale through your<br />

nose, while intentionally<br />

pushing your lower abdomen<br />

outwards. While this<br />

is happening, you should<br />

count to ten.<br />

Second, exhale<br />

through your mouth and<br />

intentionally pull in on<br />

your lower abdomen<br />

while bending<br />

your body forward.<br />

You should count<br />

to ten.<br />

Third, inhale<br />

deeply, while you<br />

intentionally push<br />

your lower abdomen<br />

outwards.<br />

Then, when you exhale through your mouth, intentionally pull in on<br />

your lower abdomen. You need to slowly build up this habit.<br />

While doing conscious breathing exercises you may feel dizzy.<br />

If you do, stop and breathe normally.<br />

If you have more oxygen than normal, you can feel dizzy, so you<br />

need to practice and build up to conscious breathing slowly.<br />

You need to continue to practice until you do not need to open<br />

your mouth and bend your body.<br />

3) Natural Breathing<br />

Natural breathing is unconscious breathing. It is Power Breathing.<br />

First, stand straight up, sit in a chair, or lie down comfortably<br />

while resting your hands naturally.<br />

Second, inhale and exhale naturally through your nose while<br />

smiling. Don’t intentionally push out your lower abdomen or bend<br />

your body. Naturally breathe with your lower abdomen. Count to<br />

ten on the inhale and again on the exhale. Repeat at least 10 times.<br />

Third, eventually you should be able to inhale and exhale<br />

through your nose and deep breathe in your lower abdomen while<br />

smiling. When you exhale you should not need to use your hands<br />

and naturally your lower abdomen will go inwards.<br />

When you can do this well -- you can do it without hands, no<br />

bending, and without opening your mouth – and you continue to<br />

practice for 21 days, then you will breathe naturally.<br />

Power Breathing will generate enough oxygen for your body,<br />

which will help aid your blood circulation and will help you have a<br />

fresh mind and strong muscles.<br />

Start today! Do not just breathe, Power Breathe and boost your<br />

daily life!<br />

GRANDMASTER Y. K. KIM is the most successful martial arts business leader in the US, having written<br />

over 30 books on martial arts, business, leadership, and success. He has won numerous public service<br />

awards and is the founder of the leading martial arts marketing and management company in the US.<br />

66 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6<br />

Photograph by fizkes (top right)

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Combative Weapons Q & A (Part 2)<br />

by Shihan Dana Abbott<br />

The Japanese Art of Chanbara Promises Safe Sparring for All <strong>Martial</strong> Artists<br />

Favored Weapons<br />

Q: Which weapons do students prefer to use?<br />

All students go right for the 40-inch choken (long sword).<br />

The padded version of the Samurai Sword<br />

Q: Which weapons sell the best?<br />

The choken (long sword) as well as the 24-inch kodachi (short<br />

sword) sell the best, since they go hand in hand with sword and<br />

weapons sparring.<br />

Q: Which weapon is best for beginners?<br />

The kodachi 24-inch sword is best for<br />

beginners. This is the most forgiving sword<br />

and can be used correctly with only<br />

a small amount of training. After the<br />

student has an<br />

understanding of<br />

the kodachi he/<br />

she can easily<br />

go on the longer<br />

range weaponry<br />

without poor and<br />

uncontrolled habits.<br />

Children in Japan all<br />

start out with the short<br />

sword (Kodachi).<br />

Q: What are<br />

the differences<br />

between wielding<br />

a sword and a<br />

spear?<br />

There is a big difference.<br />

The spear is<br />

an easy weapon to<br />

learn, but requires much more energy to wield correctly. The striking<br />

points are different too since the spear is mostly a thrusting<br />

weapon that comes in at a very fast (blinding) speed. The spear<br />

usually is worked off the side and generally the thrusting power<br />

comes off the hip.<br />

The sword also can be used for thrusting. Although, using a<br />

Japanese sword to thrust opens up the combatant and has a much<br />

greater chance to be put into difficulty (being hit with a counter).<br />

The sword is much more versatile and can be used in most allcombative<br />

situations with long and short-range weapons.<br />

There are 5 basic strikes that are learned. From there, hundreds<br />

if not thousands of variations are used. 1. Mein or head strike 2.<br />

Kote or wrist strike 3. Do or stomach strike 4. Ashi or leg strike<br />

5. Tsuki or thrust (which is usually aimed to the upper chest or<br />

neck). The spear is only a long range weapon and if or when an<br />

opponent gets at least half way down the spear’s length it’s time<br />

to change weapons or run. That is why Japanese women were<br />

trained in the naginata, which is a sword with a spear handle. Usually<br />

was a length of 210-centimeters.<br />

SHIHAN DANA ABBOTT Is a 7th degree black belt in Kenjutsu, starting his 14-year education<br />

in Tokyo. He has published five books and designed a US Patent. Abbott has also conducted seminars in<br />

over 30 countries and obtained his black belt at the Hombu dojo in Yokohama. He currently offers online<br />

classes on LearntheSword.com, his unique swordsmanship academy.<br />

70 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6<br />

Photograph by master1305 (top right)

Join Our Team!<br />

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b Want to Help Make the <strong>World</strong> a Better Place by Expanding the Reach<br />

of the <strong>Martial</strong> <strong>Arts</strong>?<br />

If So, We Want to Meet You!<br />

We’re Expanding Our Teams!<br />

Seeking:<br />

• Account Representatives<br />

• Sales Professionals<br />

• Administrative Professionals<br />

• Marketing Representatives<br />

• Data Entry Experts<br />

• Graphic Designers<br />

• Pre-Collection Agents<br />

• Collections Professionals<br />

• Web Designers<br />

• Web Developers<br />

• Software Engineers<br />

• IT Professionals<br />

Benefits:<br />

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The Great Fallacies When You<br />

Start Your Business (Part 2)<br />

by Grandmaster Stephen Oliver<br />

Continued from last issue:<br />

5: Now that I own the place…I’ll teach the stuff that I enjoy.<br />

Whoops — another reality check. The person who writes the<br />

checks is ultimately in charge. Wait: That’s not you. The customer<br />

writes the check. Do what you enjoy and risk not finding anyone<br />

who wants to write the check. Ultimately, you must figure out what<br />

your market wants and give it to them. If you don’t, someone else<br />

will. You just love the newest hard-core martial arts trend? Great —<br />

train to your heart’s content on your own time, but be really careful<br />

not to skip giving your customers what they want.<br />

6: I’m my own boss. Interesting concept. Try<br />

explaining it to the IRS, your landlord, the<br />

city and county government, to the parents<br />

of your students, and, ultimately, to<br />

your many creditors and clients. As an<br />

employee, life is a little easier on a daily<br />

basis — you can look at your supervisor<br />

and take directions. As the owner, you<br />

have so many people trying to tell you<br />

what to do, that it’s difficult to decide who<br />

to listen to first.<br />

7: I can hire someone to<br />

“take care of the business<br />

side” of the school while<br />

I do the stuff I like — the<br />

teaching. This one will<br />

get you in trouble in a<br />

big hurry. You’d better<br />

figure out every aspect<br />

of your school operation.<br />

Once you delegate<br />

an aspect, you still remain<br />

responsible. As the owner<br />

you’d best develop a pretty<br />

good working knowledge of<br />

teaching, marketing, promotions,<br />

and advertising, sales, accounting, legal issues, staff hiring,<br />

staff training, human relations— and even basic repairs and maintenance.<br />

Since you bought this program, I well understand that I<br />

am doing the proverbial “Preaching to the Choir.” But the reality<br />

is, that most martial arts school owners might really thrive working<br />

as instructors for someone else, unless they are really ready<br />

to do what YOU are already doing. Unless they are learning about<br />

marketing, understanding sales and really getting ready to be truly<br />

entrepreneurial, they really shouldn’t be self-employed — they will<br />

never thrive as an independent business owner.<br />

8: Once I’ve delegated a task– I don’t have to worry about it<br />

anymore. There are two different ways to hand off a task as the<br />

owner.<br />

A. Delegation: Passing on responsibility for a task. Your role in<br />

this is to:<br />

1. Clearly define the task to be complete, with outcomes that<br />

define the successful completion;<br />

2. Provide training on key processes for the completion of the task.<br />

3. Involve the employee in defining the action plan for the accomplishment<br />

of the objective;<br />

4. Define benchmarks and timetables;<br />

5. Supervise at predefined intervals;<br />

6. Provide support and coaching during the process;<br />

7. Reward, train or punish for performance results.<br />

Unfortunately, as the above implies, just because you have<br />

delegated a task and made an employee “responsible,” does not<br />

mean that any of your own responsibility has been diminished.<br />

Successful owners and managers are defined by their ability<br />

to train and support staff, and by their abilities to delegate tasks<br />

without losing track of the time-line or training needs.<br />

B. Abdication: Handing off a task, then forgetting about it.<br />

Everything I Wish I Knew When I Was <strong>22</strong> Many owners that I’ve<br />

met try this approach, especially with those tasks that they either<br />

don’t understand or don’t particularly enjoy.<br />

Abdication of any IMPORTANT task is a sure and swift route to<br />

failure. Only you can be responsible for your success.<br />

GRANDMASTER STEPHEN OLIVER, is a 9th degree black belt and is the founder and CEO of<br />

Mile High Karate schools, and founder of the <strong>Martial</strong> <strong>Arts</strong> Wealth Mastery Program.<br />

72 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6<br />

Photograph by chaiyon021



7 Important Skills Taught In Kids<br />

Jiu Jitsu (Part 2)<br />

by Master Carlos Machado<br />

#4 Confidence<br />

You will always hear that <strong>Martial</strong> <strong>Arts</strong> will make your children<br />

more confident, but Jiu Jitsu has a different aspect than other<br />

martial arts. Kids Jiu Jitsu is a practical style for kids of any size<br />

and shape. They will become stronger physically and mentally. Jiu<br />

Jitsu is also to combat any opponent, no matter the size or shape.<br />

This fact is why Jiu Jitsu is at the forefront of the “Anti-Bully Movement”<br />

worldwide. The size difference between children varies<br />

much more widely than between adults. The confidence instilled<br />

by training Jiu Jitsu techniques is not false confidence, but trust in<br />

that they can use practical strategies that will work if implemented<br />

correctly.<br />

Our Kids Classes have the kids doing live rolling in a safe<br />

environment at the end of every class. This safe<br />

environment allows kids to confront adversity<br />

in a controlled and secure environment. They<br />

will be engaged in real-life combat situations<br />

trying to grapple their way into a dominant<br />

position or escape an uncomfortable and<br />

compromising position. The confidence instilled<br />

in Brazilian Jiu Jitsu is real because the<br />

techniques and training are tailored for their<br />

very real situations.<br />

#5 Self-Defense<br />

Lastly, BJJ will give a<br />

child a REAL means of selfdefense.<br />

Bullying is on the<br />

rise and a real concern<br />

in all schools. Jiu Jitsu<br />

will give children more<br />

confidence, which is<br />

the #1 bully deterrent.<br />

Bullies don’t want to<br />

pick on confident children. They want easy prey, the low hanging<br />

fruit. Bullies themselves pick on other kids because they don’t<br />

have confidence in themselves. But besides being confident, they<br />

will have the tools to defend themselves physically. Not through<br />

flashy, choreographed dance-like moves or board breaking, but<br />

through hours on the mats spent training real situations and how to<br />

deal with them using BJJ.<br />

#6 Socialization<br />

In Brazilian Jiu Jitsu classes, children will meet many new<br />

friends and share experiences like drilling techniques, playing<br />

games, and live rolling. If you ask anyone who served in the<br />

military about the most significant thing they gained during their<br />

service, they will almost always say their friends. The friendships<br />

developed while facing adversity are the most substantial children<br />

could ever create. It’s also an excellent way for kids to learn to<br />

communicate with other kids of all ages and authority figures like<br />

the instructors and assistant instructors. You will see children grow<br />

and learn with new friends that they met in BJJ class and keep<br />

these friends for a lifetime.<br />

#7 Fitness and the “Jiu Jitsu Lifestyle”<br />

BJJ provides a fun and demanding cardiovascular workout for<br />

kids, and they LOVE doing it. They will lose weight through BJJ,<br />

gain core strength, and have more energy and stamina for demanding<br />

activities. The term “Jiu Jitsu Lifestyle” has been coined in<br />

BJJ to describe how many practitioners learn to live. Because Jiu<br />

Jitsu can be demanding physically, living a healthy life becomes<br />

necessary. Eating healthy foods, sleeping correctly, and stretching<br />

daily for body maintenance is vital.<br />

In many cases, our students’ parents see how strong, physically<br />

and mentally, their children become and begin to start training Jiu<br />

Jitsu themselves. Enduring Jiu Jitsu training as a family develops a<br />

powerful family bond.<br />

MASTER CARLOS MACHADO is one of the pioneers of Brazilian Jiu Jitsu in the United<br />

States of America. Currently a Coral Belt, and promoted to Black Belt by Carlos Gracie Junior, Carlos<br />

Machado came to the USA in the early 1990’s with his brothers where they formed the RCJ Machado<br />

Jiu Jitsu Association, one of the strongest & growing BJJ organizations in the world today.<br />

74 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6<br />

Photograph by designer491<br />

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Accomplishment, or Event Featured in<br />

As professional martial arts school<br />

owners and instructors, it’s important<br />

that we stay up to date with the<br />

latest tools, tactics, and strategies<br />

for operating a successful martial<br />

arts school or organization.<br />

We here at <strong>Martial</strong> <strong>Arts</strong> <strong>World</strong> <strong>News</strong><br />

<strong>Magazine</strong> are on an unstoppable<br />

mission to help our industry grow,<br />

and one of the best ways to do that<br />

is by sharing “what’s working” and<br />

what’s not.<br />

So, we want to feature schools,<br />

school owners, instructors,<br />

organizations, students, and industry<br />

contributors that might have a story<br />

our readers would find valuable!<br />

No story is too small or too big for<br />

consideration so long as there is<br />

value to our readers.<br />

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Email Editor@<strong>Martial</strong><strong>Arts</strong><strong>World</strong><strong>News</strong>.com<br />

Or Contact us at: 407-895-1996<br />

• One of your students<br />

overcame great obstacles<br />

to achieve their black belt?<br />

Awesome!<br />

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about it!<br />

• Your martial arts<br />

association just set a new<br />

record? Great! Send us<br />

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the<br />

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C H I P T O W N S E N D<br />

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"I knew Break Like a Champ could really help our school. We<br />

had been doing several things incorrectly in regards to<br />

breaking, with material selection and holding techniques.<br />

BLAC has made such a huge difference in our school! In a few<br />

months, we will have made back what we spent just by being<br />

associated with BLAC! I really believe BLAC will add<br />

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-Chance Burleson, owner Chance Legends Dojo<br />

h a m p i o n p a c k a g e<br />

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ranks of your students, Chip Townsend helps with all aspects<br />

of running a successful martial arts school!"<br />

-Justin Cuellar, Owner of Atalla County <strong>Martial</strong> <strong>Arts</strong>


My Top Child Safety Tips (Part 1)<br />

by Grandmaster Tom Patire<br />

As responsible parents and guardians, we must never take anything for granted,<br />

especially when it comes to the safety of our children. Here are my top child safety tips<br />

to help you or parents of your child students in your journey to keep your children safe.<br />

1.) Teaching a child to be safe must be done when<br />

they can understand what being safe means. It’s important<br />

to educate your child on safety in a caring,<br />

non-scary manner. What you say and how<br />

you say it could save their lives or prevent<br />

them from being harmed.<br />

2.) Your child is ALWAYS safer in<br />

a group. Encourage your child to use<br />

a buddy system (when old enough)<br />

and stick together with friends that<br />

act responsibly. There’s increased<br />

safety in numbers, so whether your<br />

child is heading to school, the park,<br />

the movies, or anywhere else, he or<br />

she should always go with<br />

friends. Get to know<br />

his buddies to<br />

make sure they<br />

act safely and<br />

responsibly.<br />

3.) Identify<br />

for a<br />

child who he or she<br />

can trust as “safe<br />

people,” like a police<br />

officer, security<br />

person, store personnel,<br />

a mom with<br />

children, or a pregnant<br />

woman. Tell<br />

her that if she gets<br />

lost or separated from<br />

you, she should go to a trustworthy adult. Tell a child to trust her<br />

own internal alarm and if she senses trouble or is nervous about a<br />

so-called friendly stranger, she should hurry to the nearest public<br />

or populated place, put herself in the spotlight, and look for help<br />

from a trustworthy adult.<br />

4.) Explain the difference between a “good touch” and a “bad<br />

touch.” Tell your child that no one should touch him in his private<br />

areas (parts covered by a bathing suit). If anyone does, he should<br />

shout, “Help! Stop it, don’t touch me there!” and be sure to tell a<br />

parent or another trusted adult about it—immediately!<br />

GRANDMASTER TOM PATIRE, is known as “America’s Leading Personal Safety Expert” and has appeared<br />

on Good Morning America, The CBS Morning Show, The Colbert Report, Montel, plus in mainstream publications such as<br />

Family Circle, Redbook, Fortune <strong>Magazine</strong>, and The Wall Street Journal. He has written several books and has personal<br />

safety programs that can be incorporated into your martial arts school, available at TomPatire.com.<br />

78 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6



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Competition<br />

by Professor Willie “The Bam” Johnson<br />

In our school we provide an avenue for those who are interested in competition.<br />

Is a competition team good or bad for your school? This seems<br />

to be one of those age - old questions that many school owners<br />

face. It just so happens that I actually have had competition teams<br />

in my school. As a matter of fact, I had one of the most successful<br />

competition teams on the North American Sport Karate Circuit<br />

(NASKA) as well as on the NBL circuit. I am also a seven- time<br />

world champion, so competition is actually no stranger in my<br />

school.<br />

The one thing that I have discovered is that not all-prospective<br />

clients bring their child or themselves to my school to become the<br />

next world champion. So this is presented in a very careful<br />

manner so as to not drive anyone away or make them<br />

feel less important in the school for not being a<br />

part of this team. Basically I would honestly prefer<br />

to have them strive to be a part of our Elite<br />

Black Belt Squad.<br />

I have seen both sides of having a competition<br />

team; the positive and the negative. At<br />

times it has been a very challenging path for my<br />

school and myself. It has also brought<br />

a lot of attention to my school;<br />

where I have many people<br />

coming to me and even<br />

wanting to change their<br />

school. There have also<br />

been sponsors that have<br />

invested a lot of money<br />

and time into our competition<br />

team. So the greatness<br />

was there, but as<br />

with everything there are<br />

two sides of the fence.<br />

This is the honest side<br />

of the fence. Although<br />

we have had some of the<br />

most remarkable talent<br />

on our teams, we<br />

had a lot of egos<br />

as well. There was<br />

a point where I<br />

decided to bring<br />

in some outside<br />

talent and this<br />

honestly brought<br />

in a lot of turmoil<br />

to our team and<br />

the parents of the<br />

team members.<br />

So we just went<br />

back to being<br />

a school based<br />

team and this turned out to be the best thing I could have done for<br />

the team at that time.<br />

But like I said with all good things there is that other side that<br />

people don’t necessarily see. I allowed myself to get too close and<br />

too personal with my team. Instead of keeping it strictly professional;<br />

I crossed the line and became their friends and started caring<br />

about what was good for the individual instead of what was good<br />

for the team. This eventually led to students quitting the school<br />

because I was not in the school on Saturday’s because I was trying<br />

to keep up with the circuit.<br />

Parents began to dislike certain decisions that I was making;<br />

thinking I was playing favorites and so on and I even lost some of<br />

those students. Next thing you knew the structure of the team was<br />

gone. It became a personal thing instead of a professional thing<br />

and that was when it began to stick the knife into the gut of the<br />

school. This is when a decision had to be made, was it going to be<br />

the fame of others or the success of my school.<br />

I do still have some sort of competition team in my school because<br />

there are many kids with a lot of talent that wish to challenge<br />

themselves on this level. But it is most definitely kept on a small<br />

scale because of what I’ve learned through my experiences.<br />

PROFESSOR WILLIE “THE BAM” JOHNSON is a 7th degree black belt and seventime<br />

sport karate and Kung-Fu world champion. He has appeared in four movies, 16 plays, and 11 television<br />

shows. He is also the national spokesperson for the Stronger than Drugs Foundation and the Champions<br />

Against Drugs.<br />

80 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6<br />

Photograph by Ljupco (top right)


8 Positive Ways to Deal<br />

with a Bad Day<br />

by Lee Milteer<br />

When you’re having “one of those days” where nothing seems<br />

to go right, you’re feeling overwhelmed, or just “off” (what I call<br />

“Character-Building Days”) here are some helpful tips to regain<br />

control of your day.<br />

Print these out for your ‘fridge, right next to the emergency<br />

phone numbers:<br />

Tip 1: Break Out a Pattern Interrupt<br />

What you focus on mentally can tell your body to be relaxed or<br />

stressed, so interrupt the thought pattern that’s upsetting you with<br />

a calming one.<br />

Here’s how: Get to a place where you can be alone. Then<br />

imagine yourself in your favorite place or a quiet, peaceful location<br />

such as a cool, green forest, a lofty mountain top, or pristine, sandy<br />

beach – a mental Shangri-La. The University of Delaware has done<br />

studies proving that picturing a quiet natural scene in your mind<br />

will significantly reduce your stress. Your Mind is the Controller of<br />

how you feel!<br />

Tip 2: Say These Declarations Out Loud<br />

• I am calm and cool under all circumstances.<br />

• I am in control of my life; I now can let go<br />

and relax.<br />

• I am now in control of all my thoughts and<br />

actions.<br />

• I am very effective and efficient in<br />

stressful situations.<br />

• I love and honor myself.<br />

• I have a positive attitude that I<br />

can handle myself in all situations.<br />

• I am focused only on the<br />

NOW. Right now, I am safe and<br />

OK.<br />

Tip 3: Listen Up<br />

Take the time to listen to emotionally<br />

rewarding and uplifting music, or an audio program that<br />

reminds you of your personal power.<br />

Tip 4: Exercise<br />

Physical movement is another positive way to change your<br />

mood – and it has long-term benefits.<br />

Tip 5: Breathe Deeply<br />

Breathe slowly and deeply several times. When your heart is<br />

racing because of anxious feelings, deep breathing slows it down<br />

and allows you to feel in control again. Deep breathing is also an<br />

effective form of muscle relaxation.<br />

Tip 6: Reward Yourself<br />

Give yourself permission to have some positive personal rewards<br />

– anything that empowers you to feel special!<br />

Tip 7: Be Grateful<br />

There is nothing like Gratitude to remind you that, no matter<br />

how bad your day is right now, you still have positive things in your<br />

life. Be grateful for what is good in your life right now.<br />

The more we focus on what is good in our life, the less time we<br />

have to focus on what we are unhappy about. The truth is, no matter<br />

how bad your day is, someone else in the world would look at<br />

you as being lucky.<br />

You must realize that the way to find happiness is to look for<br />

what is good in your life. The universal truth of life is this: What you<br />

focus on expands. So focus on the blessings you have! Sit down<br />

and write out your own personal Gratitude list.<br />

Tip 8: Look Forward to the Future<br />

Imagine what wonderful adventures you can experience and<br />

create for yourself and your family.<br />

Always keep in mind that bad days don’t last, that “this too shall<br />

pass.” Empower yourself to always control your emotions with your<br />

thoughts – and remember to love yourself.<br />

MS. LEE MILTEER is an Intuitive Business Coach, award-winning professional speaker, and TV personality<br />

who has counseled and trained over a million people throughout her career. Lee is Stephen Oliver’s <strong>Martial</strong> <strong>Arts</strong><br />

Wealth Mastery’s Millionaire Smarts Coach and is also a best-selling author of educational resources.<br />

82 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6<br />

Photograph by Gajus

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Where Is the Limit of<br />

Responsibility With Oneself and<br />

With Others?<br />

by Shidoshi Alfredo Tucci<br />

The Master has no choice but to intervene. When? Every system; every nature; every<br />

context, whether anthropological, historical or social, creates its premises.<br />

If we take freedom as a great premise, everything will be<br />

reduced to a reflex action of our natures (that of the Master, of the<br />

student, in their contexts) any excuse is justified or<br />

justifiable, because everything is, if looked at<br />

from the appropriate angle or framework.<br />

From the Unamuno’s “Let others invent!”,<br />

to the responsibility of a father, all is perfectly<br />

understandable, all is acceptable in the doing<br />

of a Master... everything! But, will it be really<br />

positive for both? Life itself puts us every<br />

day in front of our limitations. To what extent<br />

must be pushed the river that flows alone?<br />

Everything is a matter of degree. There<br />

are teachers who decide to do, others to make<br />

do, and still others who take advantage of<br />

the appropriate circumstances so that<br />

events occur, that evolution acts, that<br />

the major destiny of each student<br />

can find its place. Everyone here,<br />

as usual, will act according to his<br />

or her nature, the mixture of both<br />

will pay off, with its mistakes and<br />

agreements. What would be<br />

considered wrong?<br />

From a certain point of view<br />

there are some points to think<br />

about: what instead of opening<br />

prospects, closes them?;<br />

what instead of modeling,<br />

amputates?; what instead of pruning ends, cuts?; what only<br />

removes the excess and forgets about supplying what is missing?;<br />

what treats with excessive rigor what should be treated with compassion?,<br />

and what, on the contrary, (beyond the Master’s nature<br />

or convenience) treats with disdain the unforgivable?, and that, like<br />

most things, is a Variable border.<br />

We return to the natures, we return to the particular, we return<br />

to the context. You cannot tame a thoroughbred like a Percheron,<br />

or a Percheron like a thoroughbred. Is the taming you learnt the<br />

right one for that horse? “Each bull has his own fight”, but, is it necessary<br />

to fight every bull that comes out from the bullpens door?<br />

Sometimes not to do is much more than to do. And sometimes<br />

you’ll just ask yourself: But ... What the heck! Above all in particular,<br />

larger values act, greater forces are imposed, we are all a tiny<br />

part of other titanic ones, we can only find the way in the narrow<br />

hallway of our destinies, one millimeter to the left ... two to the right<br />

... assume our own destiny with delight.<br />

If playing cards and losing is a pleasure, what will it be to win? …<br />

Well, my friend... That’s talking to God!<br />

SHIDOSHI ALFREDO TUCCI is the CEO and General Manager of the Budo International Publishing<br />

Company, a leading publisher in the martial arts with over 35 years in the industry. He is also author of several<br />

books: The Immaterial Dimension, The Way of the Warrior, and The Spirit. He currently lives in Valencia, Spain.<br />

86 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6<br />

Photograph by ultramansk (top right)

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12 Tips For Success:<br />

Proven Business Practices for Your School<br />

12 tips for success are summarized tips from successful business owners from all<br />

around the country. Take time to apply these at your martial arts school!<br />

1. Disagreements can be good for a business! A pointed discussion<br />

can be good for a business; it gets people thinking. When<br />

trying to grow your school, while brainstorming, turn disagreements<br />

into even better plans for success.<br />

2. No matter how high you rise, keep doing the grunt work.<br />

That is not to say fill your day with it, but if it needs to be done,<br />

then do it. You are leading by example. For years, Charlie Valluzzo,<br />

owner of over 50 McDonald’s stores, greeted customers at lunchtime<br />

by saying, “Welcome to McDonald’s. Can I take your order?”<br />

It inspires your staff to know that you’ll do anything to make your<br />

school a better place, and they will, too.<br />

3. Losing a customer doesn’t have to be the end of the world<br />

if you learn something. If you take the time to understand why a<br />

student left, you’ll know what your problem areas are and be able<br />

to improve upon them next time, or prevent the problem before it<br />

happens.<br />

4. Pay beyond minimum wage. Think of it like this: Minimum<br />

wage equals minimum passion. <strong>Martial</strong> artists are people of great<br />

passion and depth; pay your employees for that commitment.<br />

5. Staff meetings are NOT a waste of time. During the alwayson-the-go<br />

’80s and dot-com ’90s, staff meetings fell out of fashion<br />

for many companies. Some managers held them in hallways to<br />

keep them short. Others swore by the standing room only sort,<br />

where decision makers got together without chairs so the meetings<br />

lasted only minutes. The fact is that staff meetings<br />

are important, and having them weekly is<br />

best. Staff meetings foster communication<br />

and problem solving.<br />

6. Support the companies you’d like to<br />

have as customers. Support companies you<br />

can work with like health food stores, or even<br />

companies that will trade for discounts and<br />

distribute your literature to help their employees.<br />

A company that wants healthy employees<br />

is a great partner for <strong>Martial</strong><br />

<strong>Arts</strong> schools!<br />

7. Take note of the little things you’re doing or using and always<br />

see if there is a better method or better material. Taking in<br />

the less obvious aspects, business can bring about innovation and<br />

reduced expenses. For example: Installing tile in your bathrooms<br />

and changing areas is cheaper than carpeting in the long run.<br />

Buying an expensive heavy-duty mop is much more cost-effective<br />

than ten cheap ones, because it saves a little money and lots of<br />

labor.<br />

8. When others are giving up, look for hidden opportunities.<br />

If other schools nearby you are closing, look for opportunities like<br />

having their students join your school, or even find out why they<br />

closed.<br />

9. When hiring support personnel, given the choice between<br />

a singular superstar and a team player, hire the one who’s<br />

team-oriented. A team player will take more ownership and help<br />

your school grow. You are more likely to lose the superstar to their<br />

goals or to a higher-profile position. In the world of martial arts,<br />

they can break from your school and take your students right from<br />

under your nose.<br />

10. Write down your priorities on a regular basis. This helps<br />

you remember and rearrange your priorities. You won’t forget an<br />

appointment with a potential student or Grandmaster if it’s written<br />

down. In the end, it doesn’t have to be complicated, even handwritten<br />

works just fine.<br />

11. You can’t grow it alone. You have to have support. The<br />

worst thing you can do is to build a business and not have people<br />

with you, because your growth will be dramatically limited. Make<br />

staff members your partners by paying them well, promoting from<br />

within, and taking care of them. Remember, organizations are<br />

made of people and you can’t have ten branch locations without a<br />

team of people—so groom your people.<br />

12. Your competition isn’t who you think it is. If you own a<br />

Taekwondo school, it’s not the Kung Fu school down the street;<br />

instead, it’s the gym promoting health and fitness—the same as<br />

you are. Take a broader view of who you’re competing against and<br />

you’ll be more prepared.<br />

MR. SUN KANG is the President of Vision <strong>Martial</strong> <strong>Arts</strong> Supply, Los Angeles Branch, who helps school owners all over<br />

the US maximize their retail sales and drive more revenue into their schools.<br />

88 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6

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Stay Ahead of Your Competition<br />

by Master Tina Bane<br />

The future of martial arts is less violent and more practical for everyday living. Think<br />

about it… how many physical fights have you gotten into over the last 5 years?<br />

The future of martial arts is less violent and more practical for everyday<br />

living. Think about it . . . how many physical fights have you<br />

gotten into over the last 5 years? How many verbal confrontations<br />

have you gotten into in the last month? Most people have more<br />

verbal confrontations in a month (a week? a day?) than physical confrontations<br />

in 5 years. It’s just a benefit of living in a civilized society.<br />

If we want to survive as an industry, we must adapt traditional<br />

martial arts principles to 21st century needs. For example, one of<br />

the hottest issues of every year is health care. While the politicians<br />

argue about who pays how much for what kind of care, martial arts<br />

instructors have the opportunity to help our students prevent problems<br />

by staying healthy. We can teach physical fitness<br />

not only from an exercise standpoint, but through<br />

healthy eating, proper breathing, and stress<br />

management.<br />

If we emphasize these added values in our<br />

classes, we become less of a hobby and more of<br />

a necessity, with tangible, even financial benefits.<br />

Traditionally, the stock and trade of martial<br />

arts instruction has been self-defense.<br />

Whether you teach kicks and punches,<br />

wrist locks, or take-downs and chokes,<br />

the end result is that your student<br />

learns to handle a physical confrontation.<br />

However, most<br />

of us teach our students<br />

that physical self-defense<br />

is a last resort –<br />

instead we should first<br />

diffuse the situation<br />

or just walk away. Now,<br />

why should our students<br />

continue to train in the martial arts<br />

when we teach them not to use the<br />

skills we practice? We are actually<br />

encouraging them to quit.<br />

Why not teach them skills they can use every day? We can<br />

expand our self-defense curriculum to teach Physical Self-Defense<br />

from things like bad eating habits and laziness. Students will face<br />

these temptations every day, and practicing at your school gives<br />

them the discipline to resist temptation. Why not add Verbal Self-<br />

Defense to your curriculum, to defend themselves from verbal<br />

assaults from classmates, coworkers, and even family? Why not<br />

practice Moral Self-Defense, to give them practice defending<br />

against self-attacks like self-doubt, fear, and anxiety? These skills<br />

require practice, which requires continued attendance.<br />

I am not recommending that you throw out your traditional<br />

self-defense curriculum. It is fun to practice, and more importantly,<br />

it provides the framework to teach these other skills. I am<br />

recommending you distinguish yourself from your competition by<br />

expanding the principles behind your self-defense curriculum to<br />

incorporate the kind of challenges your students face on a daily<br />

basis. If your competitor’s school teaches violence and your school<br />

teaches how to stay healthy and successfully handle situations<br />

they face every day, which school do you think they will choose?<br />

Which school will they stay with?<br />

Don’t wait for your competitors to make their move. Beat them<br />

to the punch by acting instead of reacting. Keep your school on the<br />

cutting edge of martial arts instruction by teaching the skills your<br />

21st century students need today, tomorrow, and in the future.<br />

MASTER TINA BANE is a 6th degree master instructor and owner of a Top Ten martial arts school<br />

with successful after school and summer camp programs.<br />

90 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6<br />

Photograph by paleka19 (middle)


Don’t Use a Sledge Hammer to<br />

Swat Flies (Part 1)<br />

by Grandmaster Tim McCarthy<br />

As a martial artist you must be aware of the use of excessive force.<br />

If you get into a street fight, as someone trained in selfdefense,<br />

you can only use enough force to control the situation.<br />

If you kill or maim someone when your life is not<br />

threatened, you may be held legally liable for the<br />

damage you do.<br />

Of course, the same principle is true in the<br />

classroom. When demonstrating a technique,<br />

you exercise control so as not to injure your<br />

students. There is a fine line<br />

between showing your students<br />

the potential power<br />

of a technique (giving<br />

your students a “love<br />

tap”) and stroking your<br />

ego in an attempt to show<br />

your superiority. Your<br />

students are not punching<br />

bags. They come to<br />

you to learn, not to get<br />

abused.<br />

Now I understand that<br />

every student is different. Some<br />

students have a mentality that<br />

won’t let them respect a technique<br />

unless they actually feel it.<br />

So it is your job to find that point<br />

for each student where they<br />

believe you. Most students<br />

believe just about everything<br />

you say if you have earned<br />

their trust. Others have to<br />

challenge everything by<br />

nature. One option is to ask<br />

the “Doubting Thomas” to<br />

hold a board or a pad while you blast away so they can feel the<br />

power without sustaining injury. A rare few need more, and actually<br />

want to feel the blow to believe it – just choose a safe target.<br />

In grappling techniques, you can forcefully but gradually<br />

apply the technique until they tap out – just don’t<br />

let a hard-head force you to dislocate a joint<br />

because they want to prove how much<br />

pain they can take. You are the experienced<br />

professional, so you must use<br />

your judgment to protect your<br />

students, even from<br />

themselves.<br />

Moving to<br />

the mental level,<br />

you must use the<br />

same principle on<br />

the amount of information<br />

you provide according to their readiness to accept it. For white<br />

belts, you may need to break each motion down step-by-step,<br />

to help them understand the principles of your art. However, you<br />

don’t need to tell them everything you know (all the variations in<br />

different situations) about each technique. Use just enough informational<br />

power to help them understand at their level. For black<br />

belt class you can skip over the step-by-step basics and spend<br />

more time on the various applications of the technique. Their<br />

level of experience and understanding requires more intellectual<br />

power to achieve your goal.<br />

GRANDMASTER TIM MCCARTHY is a 9th degree black belt and is a martial arts educator<br />

with a master’s degree in education. He has been instrumental in developing two industry-changing<br />

programs, plus has directed and been featured in hundreds of martial arts videos and webinars.<br />

92 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6<br />

Photograph by NeilLockhart

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First Impressions Steps<br />

to Success<br />

by Grandmaster Lawrence Arthur<br />

Your Face, Body, and School Must L ook Referable. They need to Love your Program,<br />

Like you, and Be Impressed with your school.<br />

1. Correct anything that you feel is wrong with you. Teeth, overweight,<br />

etc.<br />

2. Always dress in uniform or dress clothes with polished dress<br />

shoes. Dress neatly all the time, clean, and pressed.<br />

3. Limit jewelry to a watch, wedding<br />

rings and professional ring, or a college<br />

ring.<br />

4. No earrings for men, conservative<br />

earrings for women.<br />

5. Fingernails should be clean,<br />

trimmed, rounded, and one neutral<br />

color.<br />

6. Glasses should be<br />

small lenses, contact<br />

lenses, or better<br />

yet, get your eyes<br />

fixed.<br />

7. Look like<br />

you are in<br />

shape.<br />

8. No facial hair. Keep your eyebrows trimmed.<br />

Ladies use natural color makeup, less is better.<br />

9. Dental hygiene. Keep your breath fresh. No<br />

chewing gum. Braces if necessary.<br />

10. Hair should not be over your collar<br />

and look like you just got a haircut. No<br />

shaved heads. Conservative haircuts.<br />

Women’s hair should be pulled back off<br />

face.<br />

11. A new uniform with a new belt looks<br />

more professional to the general public.<br />

12. Shoes should look new. Never wear<br />

worn or dirty looking shoes of any type.<br />

13. No baggy pants or tight fitting leotards<br />

for women.<br />

14. Cell phones should not be worn on your<br />

belt, it looks unprofessional. Don’t wear an<br />

earpiece, it looks amateur.<br />




GRANDMASTER LAWRENCE ARTHUR has been a martial artist, specializing<br />

in Karate, Kung Fu, Kenpo, Shotokan, and Goju Ryu, since 1968. He owns 40 Super Kick Karate<br />

locations and is founder of the American Freestyle Karate Association (AFKA). A world champion<br />

and hall of famer, Lawrence also runs the Black Belt Success Systems consulting firm, which trains<br />

martial arts instructors on proper business practices and is used by schools all over the country.<br />

94 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6

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The Leo Fong <strong>Martial</strong> <strong>Arts</strong><br />

Connection (Part 1)<br />

By Sensei Gary Lee<br />

The stories you are about to read are true and are as accurate as the old sensei<br />

remembers.<br />

There are many lessons learned at an<br />

early age and this is one of those. This<br />

lesson is the lesson of friendship and the<br />

many doors that true friendships open<br />

throughout the years. The Leo Fong<br />

martial arts connection spans a thirty year<br />

period and shows how life goes in circles<br />

and how martial arts brings together the<br />

true masters.<br />

I gathered my Black Belts to watch the<br />

movie “KILLPOINT”, a film that stars Mr.<br />

Leo Fong, a martial arts Living Legend. I<br />

received it in the mail with an autograph<br />

cover. Mr. Leo Fong was<br />

one of my first heroes<br />

when I came to<br />

the mainland. My<br />

students and I were<br />

looking forward to<br />

watching some of<br />

the best to be karate<br />

stars on screen<br />

like Steve “Nasty”<br />

Anderson<br />

and Linda Denley just to name<br />

a few but most of all, I had<br />

gather my Black Belts<br />

to teach them a sport<br />

karate history lesson<br />

and talk to them<br />

about how I<br />

met this great<br />

martial artist Leo Fong.<br />

It was 1974 and I had been fighting<br />

in the mainland for over five years and<br />

built a small reputation for being an all<br />

around type of competitor. In the seventies<br />

not many Black Belts did three<br />

divisions, fighting, kata and weapons.<br />

I wanted the respect and I decided<br />

to give it all and in my eyes it paid off.<br />

Black Belt judges were coming up to<br />

me asking who I was and where I was<br />

from. I would proudly say “HAWAII!”<br />

I had not won a major event yet but<br />

I was placing seconds and thirds<br />

behind the top competitors of that<br />

time. Back then competition was fun<br />

and exciting even losing was a thrill<br />

because you were building the legacy<br />

that would last a lifetime.<br />

One of the first books I paid for<br />

as reference of knowledge was Leo<br />

Fong’s now famous Sil-Lum Kung<br />

Fu. What drew my interest: it was a<br />

soft style and it translates as “young<br />

forest”, simply meaning to be able to be flexible and like a young<br />

tree, bend with the wind. I was fascinated, it was just the opposite<br />

of what I have been told to do since I was a kid training in Hawaii –<br />

knock them down and go straight forward, hit first, hit last, go for<br />

the knockout!!! Evade, dodge, counterpunch, move in circles all<br />

the time. I found an uki (partner) and started practicing what was<br />

in the book.<br />

It was new and it was fun!!<br />

SENSEI GARY LEE, the American Samurai, is a 9th Dan black belt, a USA Karate<br />

Federation gold medalist, winner of five Super Grand National Titles, a featured actor in<br />

the movie Sidekicks, and is the founder of the National Sport Karate Museum.<br />

96 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6


Get 3 Secrets to a Great<br />

Beginner’s Class<br />

by Chief Master Kirk Pelt<br />

Beginner’s class is the most important class in martial arts training. If you don’t have<br />

a great beginner’s class, it won’t matter how good your other classes are, because<br />

students will quit before they ever get to move up in rank.<br />

For this reason I strongly recommend that you teach a separate<br />

beginner’s class. When you just throw your beginners into your<br />

regular class, it can be very frustrating to all the students. Beginners<br />

have very different needs than more advanced students.<br />

When you put them both in the same class, one or the<br />

other will get frustrated, and your retention will<br />

suffer.<br />

All your classes must be educational, motivational,<br />

and practical. Here are three secrets I<br />

have discovered over the years for my beginners’<br />

classes:<br />

First, take the time to teach your basics<br />

properly. Beginner’s class lays the foundation of<br />

the martial<br />

arts for these students. The basics we teach<br />

provide the foundation of every technique the<br />

students will learn, even the most advanced<br />

skills. Just as you cannot<br />

build a skyscraper on a foundation<br />

of sand, you cannot build<br />

powerful martial arts technique<br />

on sloppy basics. The quality<br />

of your black belts begins<br />

here.<br />

Take the extra time to<br />

explain the basics, allow the<br />

students to practice, and<br />

then help them improve. I<br />

like the P-I-R method of<br />

correction, which stands<br />

for: Praise, Improvement, Result. You praise the student for what<br />

he is doing well, suggest an area of improvement, and then tell him<br />

the result of following your advice. For example, “Good! I like the<br />

way you snap your kick out and back. If you point your knee a little<br />

higher, you will be able to kick higher.”<br />

Second, help students set short-term, mid-term, and long-term<br />

goals. Students with goals have a reason<br />

to overcome the inevitable frustrations that come when they<br />

are pushing their limits. Help them learn to turn obstacles into stepping<br />

stones, to achieve higher levels of mastery. A short-term goal<br />

for a beginner is to pass his or her yellow belt test. A mid-term goal<br />

would be to receive their black belt. A long-term goal would be to<br />

become an instructor, to be able to share what they have learned<br />

with others.<br />

Third, make sure they get a good physical sweat and a good<br />

mental sweat in each class. The more<br />

immediate benefits they receive, the more necessary your<br />

classes will become in their lives.<br />

Physical sweat is a sign that they are getting into better shape.<br />

They are improving their strength, flexibility, and health, while<br />

reducing stress. At the end of every class you can measure your<br />

success in gallons of sweat.<br />

Mental sweat comes from understanding the principles behind<br />

the basics, which give us direction in our lives. Be sure to point out<br />

the practical applications of martial arts principles in everyday living.<br />

For example, we teach verbal self-defense alongside physical<br />

self-defense. Chances are your students will use verbal selfdefense<br />

in the next day or so, whereas they will probably not use<br />

physical self-defense for weeks, months, or even years. When they<br />

see immediate benefit, they have to come back for more.<br />

CHIEF MASTER KIRK PELT is an 8th degree black belt and is the President of a multimillion<br />

dollar, multi-school organization, has a 30-year track record of success, and is currently on<br />

the leading edge of martial arts curriculum and business innovation.<br />

98 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6<br />

Photograph by Ratana21

61<br />

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57 Kovar Systems<br />

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2, 40, Atlas <strong>Martial</strong> <strong>Arts</strong> Software<br />

93 Atlas<strong>Martial</strong><strong>Arts</strong>Software.com<br />

89 Learn the Sword<br />

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97<br />

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91 Lee Milteer<br />

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83 Action Mega Weekend<br />

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21 Adventures of Harry & Friends<br />

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11, 79 Amazing <strong>Martial</strong> <strong>Arts</strong> Websites<br />

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23, 68, AMS Billing<br />

108 OurAMS.com<br />

75 AMSkids<br />

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77 Break Like a Champ<br />

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81 Budo International <strong>Magazine</strong><br />

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73 Extraordinary Marketing<br />

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55 Grandmaster Jessie Bowen<br />

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15 Karen Eden<br />

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63 Kick Start Kids<br />

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85 Kids Point MMA<br />

PointMMA.com<br />

53, 101 MA Biz Academy<br />

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45, 105 <strong>Martial</strong> <strong>Arts</strong> Business Institute<br />

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95 <strong>Martial</strong> <strong>Arts</strong> History Museum<br />

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84 Otomix<br />

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97 Sport Karate Museum<br />

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31, 47 Stephen K. Hayes - To-Shin Do<br />

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13 Grandmaster Tim McCarthy<br />

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33 Tom Patire<br />

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3 Vision<br />

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58 Warrior Defence Lab<br />

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67, 107 Grandmaster Y. K. Kim<br />

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25 Grandmaster Zulfi Ahmed<br />

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MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6 99


Overprepare to Reach<br />

Your Goals<br />

by Grandmaster Bill Clark<br />

Know your goals, vision and strategic plan inside and out. Your product, know your<br />

staff, know your resources, know your customer, and know your competition. KNOW<br />

YOURSELF. Have backup plans. Anticipate objections, eliminate roadblocks, so you<br />

can be over-prepared with solutions.<br />

The clearer you are about your goals and objectives, the harder<br />

it will be to divert and slow your progress. The clearer you are<br />

about your vision, the easier it will be to draw inspiration, motivation,<br />

support and action, especially in times of trouble.<br />

Not to mention PERSISTENCE! That ability to keep<br />

going no matter what.<br />

You need to know your goals, vision and<br />

strategic plan inside and out, whether it is with<br />

martial arts, your life or in your job, business or<br />

career. You need to know where you’re going<br />

and what you might<br />

have to deal with, to the best of your<br />

ability… and look at it every time<br />

you take a change of course.<br />

I know people who were<br />

devastated because<br />

something they didn’t<br />

expect happened<br />

and it totally derailed<br />

their life – like their<br />

husband leaving,<br />

getting badly<br />

injured, a fire, flood<br />

or earthquake!<br />

You get the<br />

idea. These are<br />

not things outside<br />

our realm of understanding but they are things most people never<br />

think about. Have backup plans. Anticipate objections. Eliminate<br />

roadblocks. Be over-equipped with solutions. That way, when<br />

something so-called “unexpected” happens, you can spring into<br />

action, and draw support if needed, instead of stagger around in<br />

an emotional daze.<br />

The importance of good preparation cannot be overstressed<br />

and it feels amazing. Personally speaking, I’m pretty good in a crisis.<br />

I can quickly analyze a situation and immediately begin looking<br />

for solutions. I actually love that part… being a puzzle-solver. And<br />

without going through the emotions of fear first!<br />

So I asked her… “Did you prepare for things not going as<br />

planned?” “No”, she said. “I only visualized the positive outcomes.”<br />

Well, that’s your problem. I responded. You were not<br />

prepared. When the unthinkable happened you had NO STRATE-<br />

GIES! You have to think ahead, about what could go wrong. This<br />

will give you the opportunity to mentally rehearse what to do. So<br />

then, when something does go wrong, you will do the right thing<br />

in the moment.<br />

Unrealistic Targets Causing yourself to fail because you have<br />

unrealistic targets not only sets up failure, but also places undue<br />

stress on you and those around you. This not only happens in<br />

business, but I’ve seen people set an unrealistic goal, like to get to<br />

the Olympics, but not factor in the kind of talent and persistence it<br />

takes, let alone all the possible things that could go wrong.<br />

The difference between a dream and a goal is the reality factor.<br />

Think it through. And then adjust your goals accordingly!<br />

GRANDMASTER BILL CLARK is a 9th degree black belt and a former PKA Fighter of<br />

the Year. He is widely considered one of the top experts in martial arts business with over 50 years<br />

of leadership and innovation, having been inducted into almost every Hall of Fame in the industry. He<br />

is one of the largest multi-school owners in the world.<br />

100 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6<br />

Photograph by phototechno


Using <strong>Martial</strong> <strong>Arts</strong> to Combat<br />

Stress & Negativity<br />

by Grandmaster Zulfi Ahmed<br />

Have you ever thought of martial arts as offering more than just teaching you how to<br />

defend yourself?<br />

Well, many don’t and with such a high number of people these<br />

days struggling with anxiety, perceived negativity about their lives and<br />

stress, it’s something that needs to be viewed through a different lens.<br />

That’s because martial arts isn’t all about defeating your opponent,<br />

as it also offers a myriad of associated physical and mental<br />

health benefits. Chief amongst these are a sense of calm, control<br />

and balance and in this article, we look at the ways in which martial<br />

arts can help you to combat stress and negativity.<br />

Help Students Turning Negativity On Its Head<br />

When we get stressed and angry a large amount of energy fills<br />

the body and it’s fuelled by adrenaline and a surge of hormones.<br />

This emotional response is often short lived, however it can really<br />

leave a mark and when this energy is suppressed, it often leads to<br />

fatigue and negative thoughts. Practicing martial arts in their many<br />

forms allows you to release that pent-up energy and<br />

when you do so, you regulate your emotions<br />

and channel them into something positive.<br />

Reduce Stress Through Improved<br />

Decision Making<br />

No one is completely immune to stress,<br />

regardless of age, race or gender, as we all<br />

encounter difficult moments throughout our lives<br />

that test our patience and mental strength. One<br />

way in which this stress manifests itself is through<br />

overthinking every little decision you have to<br />

make. <strong>Martial</strong> arts helps to train your skills in<br />

making quick, accurate decisions with the<br />

minimum of effort, allowing you to assess<br />

situations objectively and calmly.<br />

Reducing The Negativity of Fear<br />

When stress and negativity are around, then fear is often never<br />

far behind and it’s this that makes us overthink the problems in our<br />

lives. Sure, it’s important to think about important issues, however,<br />

fear can cloud your judgment, making you feel stressed and unable<br />

to find a resolution. <strong>Martial</strong> arts train you to develop fortitude<br />

of the mind needed to become much less fearful of the world<br />

around you. Fear is there to protect against things that you should<br />

be afraid of, not to dictate every action you take.<br />

Learning Discipline Reduces Anxiety and Negativity<br />

During <strong>Martial</strong> <strong>Arts</strong> training you’ll invariably find that discipline<br />

plays a central role in what’s being taught. As well as strengthening<br />

the body, they teach you how to use this strength in a responsible<br />

way and this control calls for high levels of self-discipline.<br />

When you achieve increased self-discipline, you become someone<br />

who is much less swayed by your emotions and by the stress you<br />

encounter each day.<br />

Learn <strong>Martial</strong> <strong>Arts</strong> & Free Yourself From Negativity & Stress<br />

As you can see, there is much that martial arts offer in the combatting<br />

of stress and anxiety and we’ve not even talked about how<br />

they help to improve blood-flow, increase ‘feel-good’ endorphins<br />

and release muscle tension. The self-discipline and control over<br />

your emotions that it provides makes you much less susceptible to<br />

anxiety and stress that so many suffer with in the modern world.<br />

To help students deal with stress and anxiety on a daily basis,<br />

help them remember that there is a way to change things. It’s not<br />

always easy and it does take hard work, but the vast majority of<br />

those that do engage in regular martial arts training are calm, considerate<br />

and happy people.<br />

GRANDMASTER ZULFI AHMED has amassed acclaim as a world-class competitor, martial arts<br />

educator, and is most notably founder and designer of the internationally renowned style, Bushi Ban. With over 45<br />

years of martial arts experience and over 300 martial arts awards, his schools include ten locations across Texas.<br />

102 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6

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Tools & Tactics<br />

If Your School isn’t Earning at<br />

Least $15,000.00 a Month, You<br />

Need to AMS<br />

by Chris Lee<br />

There are lots of ways to increase the income at a martial arts school, but the two<br />

most obvious are:<br />

1. to attract more students<br />

2. to earn more income per student.<br />

If you’re not earning at least $15,000.00 a month at your martial<br />

arts school, I have two words for you: After School.<br />

Attract More Students<br />

If you don’t have an after school program,<br />

by adding the new program you will<br />

attract more students. At this time of year<br />

you can attend the Open House events<br />

at your local elementary schools, which<br />

are the single most powerful marketing<br />

events for an after school program. Our<br />

member schools have gotten as many<br />

as 17 new students from attending<br />

a single Open House. By attending<br />

three to five at the closest<br />

schools, you can jump start your<br />

program. Our monthly support<br />

packages contain fun and effective<br />

referral events, and your<br />

program will continue to grow<br />

throughout the school year and<br />

into summer camp.<br />

Earn More Income per<br />

Student<br />

Parents of students in an<br />

after school martial arts program<br />

will pay over $400 a month (based on our national averages).<br />

At that rate, you only need 25 additional students to earn an extra<br />

$10,000.00 a month.<br />

We’ve had school owners who thought, “After school martial<br />

arts would never work in my community,” take the leap of faith and<br />

earn an extra $13,000.00 the first month! Why not you?<br />

Many of our schools have between 50 and 75 students in<br />

their after school programs – earning between $20,000.00 and<br />

$30,000.00 a month in addition to their other income. I’m sure I<br />

can show you how to get your school to average over $15,000.00<br />

a month within a year, and over $20,000.00 a month not long after<br />

that.<br />

If you are already earning $40,000.00, $50,000.00 or more a<br />

month, and you don’t have an after school program, you are smart<br />

enough to do the math for yourself: what difference would those<br />

50 or more after school students make in your school?<br />

The best part is that the program is already developed and<br />

tested around the country. You get the start-up kit, monthly support<br />

of marketing materials, instructional ideas, and characterbuilding<br />

activities for the children. If you can follow directions, you<br />

can run a successful program “out of the box.” Plus you get me and<br />

my team to answer your questions and keep you from making the<br />

most common beginner mistakes.<br />

If you’re not currently making $15,000.00 a month, you really<br />

do need to call me at 1-800-275-1600. I can help you reach more<br />

students, buy better equipment, pay your staff better, and take<br />

home more profit.<br />

So, what are you waiting for? Call me and let’s get you started<br />

on the proven path to higher income!<br />

MS. CHRIS LEE is a martial arts business development consultant with a background in online and<br />

social media marketing.<br />

104 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6<br />

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Getting Feedback from<br />

Your Students<br />

By Chief Master Mike Bugg<br />

There’s a popular saying that you should work smarter, not harder, which is something<br />

to keep in mind as we explore the concept of intelligence.<br />

There are several things you can do at your school to work<br />

smarter, not harder. The lifeline of your school is your students.<br />

They dictate the growth and development of your school. Without<br />

students, you’re definitely doing things the hard way. Within<br />

your school, you work hard to bring in tons of new students in<br />

your doors, but once you bring the new students in, you’ve got to<br />

close the door behind them; otherwise you’re constantly trying to<br />

replace new students—an effort that’s not working smartly at all.<br />

So, how do you keep the students you get?<br />

That requires establishing communication between your staff<br />

and students. You’ve got to learn what your students like about<br />

your school so you can better serve their needs and retain them<br />

as students.<br />

Here are a few tips on how you can get the necessary feedback<br />

from your students so that growing your numbers is a<br />

breeze, and you can work smarter, make your school<br />

healthier, and make your students happier.<br />

Your most important source of student desires<br />

and wishes is obviously going to be students.<br />

However, you shouldn’t overlook feedback from<br />

parents. There are times when students may feel<br />

intimidated, shy, or embarrassed to share certain<br />

ideas with you, and parents can be helpful with<br />

communicating things that kids are slow to share<br />

(like bullying at school). Also, since parents hold the<br />

purse strings, it’s not a bad idea to find out what<br />

they like and don’t like about your program<br />

so you can address those concerns before<br />

they get out of your control. You may also<br />

want to utilize your relationship with local<br />

schools to get more feedback on what<br />

students like and don’t like, or what<br />

might be effective in the martial arts<br />

school and what won’t work. Talk to people who have tried these<br />

things before. There’s no sense reinventing the wheel if there are<br />

more efficient ways to improve your program and retention.<br />

Make a comment box for the lobby at your school. You can<br />

have your students decorate it with martial arts-themed drawings.<br />

Place it near your front door or somewhere that people will see as<br />

soon as they come in. Provide a simple questionnaire for people<br />

to fill out that includes some things you want to know, like do your<br />

students enjoy your activities? You can include a scale from 0–5<br />

that makes it easier for students to answer. At the bottom leave<br />

a blank space where students can write comments. This will give<br />

you invaluable insight into how students are enjoying your school<br />

and what can be done to improve their experience.<br />

Check in with parents through regular calls home. You can<br />

present these calls as progress reports on each student’s performance<br />

and get their opinion on many aspects of your school’s<br />

instruction.<br />

If you haven’t ventured into the digital world and social media<br />

yet, it’s never too late to get started. AMS offers outstanding products<br />

and services that can help you develop your school website<br />

and online strategy. A Facebook account is a great place to post<br />

polls and get feedback from your community. Operating a blog<br />

with a comment section gives you access to unfiltered feedback<br />

from your students.<br />

Your staff is also a good source of information about your<br />

school’s strengths and weaknesses. Hold regular meetings where<br />

you can ask your staff questions and get their input on curriculum<br />

and course objectives. If staff members leave to pursue other<br />

career interests, conduct exit interviews where you can hear their<br />

suggestions for improvement.<br />

Opening your ears and getting feedback on your school is<br />

essential to achieving your greatest success. Working smarter and<br />

not harder will yield you incredible results!<br />

CHIEF MASTER MIKE BUGG is an 8th degree black belt and the owner of a $1.52 million-per-year<br />

location, with one of the largest after school and summer camp programs in the country.<br />

106 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 6

Transform Your School<br />

Transform Your School<br />

with Grandmaster Y. K. Kim<br />

The most successful martial arts<br />

business leader in the world<br />

Y. K. Kim<br />

• Author of a best seller<br />

and 14 other books<br />

• Producer, writer, director,<br />

and star of the action<br />

film Miami Connection<br />

• Publisher of <strong>Martial</strong> <strong>Arts</strong><br />

<strong>World</strong> <strong>Magazine</strong><br />

• Motivational Speaker<br />

• Recipient of Y. K. Kim<br />

Day in Central Florida<br />

• Founder of <strong>Martial</strong> <strong>Arts</strong><br />

<strong>World</strong><br />

• Chairman of a consulting<br />

company on marketing<br />

and software<br />

Meet Modern Educator and<br />

Contemporary Philosopher<br />

Grandmaster Y. K. Kim<br />

Motivate Your Students<br />

• Unbreakable Student<br />

Loyalty<br />

• 100% Retention<br />

• Enduring Pride in Your<br />

School<br />

Boost Your School<br />

• Double your<br />

Enrollment<br />

• Double your Income<br />

• Build the #1 School<br />

in your town<br />

I Love to Promote the <strong>Martial</strong> <strong>Arts</strong> -- I will not<br />

charge even one penny. It is a small token of my<br />

appreciation to the martial arts industry, and my<br />

honor to pay back the debt of gratitude I owe to the<br />

martial arts community.<br />

Book Y. K. Kim at www.ykkim.com<br />


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