Blinds & Shutters - Issue 4/2023

PROFILE
New GM in town
Renson Outdoor
welcomes Dieter
Maes as its new
general manager
Dieter Maes will be taking over the reins as
general manager of Renson Outdoor
from Dieter Heyman, who has helped put
Renson's youngest business unit on the map over
the past decade. The experience Dieter Maes
brings in scaling up businesses internationally is the
perfect match for Renson Outdoor's ambition to
keep growing around the world.
"I have every confidence that with Dieter, we
have someone on board that can guarantee the
continuity of our Outdoor division while also giving
our international ambitions a whole new boost,"
Dieter Heyman asserts when asked about his
successor. Dieter Maes has been able to amass
over 20 years of experience in international
marketing, sales and business development at
businesses including Verstraete IML and Multi-
Color Corporation. "I absolutely believe in the
value that can be added by a strong team, with the
right combination of people and their talents," he
comments. "The best results are achieved by
combining individual strengths and making the
most of everyone's expertise. There's a wealth of
talent at Renson, and I cannot wait to roll up my
sleeves together with that team to convince the
world that Renson is the pre-eminent brand when
it comes to custom, high-end and comfortable
outdoor living: unrivalled in terms of quality, design
and durability. Together with our partners, we've
already been developing ambitious plans to offer
even better service to our customers. Through
constant dialogue and by collaborating on
innovation, we intend to remain one of the market
leaders in outdoor living."
Paul Renson (Renson Group CEO): "In Dieter
Maes, we're bringing on board an experienced
individual who can spread the word about
Renson's innovative DNA even wider
internationally"
At Renson, there is complete confidence in the
fact that the pragmatic approach and skills of
Dieter Maes will enable Renson Outdoor to
continue its international expansion, even in a
significantly changed and ever more complex
market. Paul Renson (Renson Group CEO): "In
Dieter Maes, we're bringing on board an
experienced individual who can spread the word
about Renson's innovative DNA even wider
internationally. Interest in outdoor living has shown
no signs of slowing down since the formation of
our outdoor living division in 2009. The focus in
projects, buildings and public space is increasingly
shifting toward health and wellbeing, with nature
playing a prominent role. As a manufacturer, we are
responding to that, and new prospects and
opportunities are coming our way from around
the world as a result. It is now up to Dieter to
keep spotting the latest trends and make the most
of them with the entire Outdoor team."
"At the same time, I would like to thank Dieter
Heyman for the work he has done, and I wish him
all the best with his future career," Paul Renson
adds. "It is thanks to his efforts and passion that
Renson finds itself where it is now in the field of
outdoor living: as the benchmark for quality and
design. The growth we have achieved so far as a
pioneer in outdoor living is partly down to him.
Today, I'm looking forward to how we will continue
to make a success of this trend."'Creating Healthy
Spaces' is the Renson baseline and motto. As a
trendsetter in ventilation, sun protection, and
outdoor living, this dynamic and fast-growing family
business swears by natural elements such as light
and air which, when used cleverly, provide the
foundations for a healthy and comfortable living
and working environment for everyone, whether
indoors or outdoors.
Renson’s vision is growing increasingly
international, as demonstrated by the strong
distribution network that meanwhile reaches as far
as the USA, the Middle East, Asia, and even
Australia. With this, Renson is strengthening its
ambitions to grow from a Belgian company into a
world player in ventilation, sun protection, and
outdoor living. Renson has 1,600 employees
worldwide and a revenue of 300 million euros.
10 Blinds & Shutters • ISSUE FOUR 2023