Blinds & Shutters - Issue 4/2023

MARKETING
try painting an arch on a wall for a perfect
accent detail, or, if you feel particularly DIY,
you could even try building it around an
existing doorway. But if you have plans for a
bigger project, you could think of modifying
your stairwell with softer, curvier lines, as
Pinterest data show that it’s an ever-growing
trend.
Furniture-wise, you could visit your local
used goods market and charity shops in
search of curved sofas or armchairs,
bedframes with sinuous lines, or a particular
softer vase.
Tiling away
Adding colourful and weirdly shaped tiles
to your kitchen, bathroom or wherever
you’d like them most, is another way to
make your home stylish and unique, and if
you choose stick-on tiles, the update can be
renter-friendly and easy to install.
Pinterest trends show how searches for
“bathroom tiles” and “kitchen tiles” have
been high throughout the year, testament to
a classic and undying trend that can add so
much to your home for fairly less.
Coastal grandmother
aesthetic
Neutral tones, blues, and greens: the
coastal grandmother aesthetic has been
taking social medias by storm, and you might
have noticed that that’s what you’ve been
looking for, but how do you achieve the
style in your house on a budget?
As the aesthetic is all about simplicity and
order, pillows and throws can be a great
detail to start from, as a new cream or
beige pillowcase can be as cheap as £4. The
same goes for striped white and light blue
throw or tea towels.
TikTok creators who have coined and
popularised the term to describe it have
compared the style to the vibe of Nancy
Meyers movies, which have regained
popularity. In fact, searches for “Nancy
Meyers” have started to climb again, rising
316.66% at the end of the summer.
Maximalism
Are you a fan of kitsch prints and bright
colours? Then this is your year to shine, as
Pinterest trends data show that the time of
minimalism and clean mid-century modern
style is over, giving way to maximalist trends.
Searches for the term “maximalist décor”
peaked at 85.18% in March 2023, remaining
fairly high throughout the year.
To achieve the style without breaking the
bank, consider adding a fresh set of bright
tiles to your backsplash, as mentioned
above, or covering your living room and
hallway walls with an elaborated wallpaper.
Embrace nature
Transforming your house into an indoor
garden might make your home worthy of
magazine covers. However, authentic fake
plants can be pretty pricey, as they can be
found on Amazon for prices as high as £90
for more classic styles and as high as £1000
for more exotic types.
To avoid this, the logical solution would
be to adopt natural plants, which are
cheaper but require maintenance and care.
If you’re up to the challenge, the
satisfaction of keeping green friends alive is
priceless.
To make the job easier and spread the
costs, you should do both and hide cheaper
faux plants among real ones, elevating the
whole setting.
Finding the perfect
lighting
As not all homes are blessed with natural
light, finding lamps that fit your aesthetic is
important, and while not everyone can
afford big, noisy chandeliers which we know
are in vogue this year, it’s still possible to
brighten up a room without emptying your
wallet.
If you’re looking for an idea that is easy,
cheap, and even renter-friendly, search no
further, and think about switching the
lampshades of your home for ones that are
more to your taste: you could search in
charity shops, on Etsy and other online
shopping sites.
26 Blinds & Shutters • ISSUE FOUR 2023