The Oracle: Issue #2

THE ORACLE - OCTOBER ISSUE - #02
everyone is up to date on those
and that all your posters are still up
and recent. If you are aware of the
possibilities of something going
wrong then those things are less
likely to happen.
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5. Have a chat with your
licensing officer / police
licensing officer
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There are plenty of risk
assessment templates out there
on ‘the interweb’, but, please,
please, please don’t just copy
and paste one, or just stick your
logo on the first thing you find on
Google. Take a beat and make sure
that you tailor the risk assessment
to your premises and - most
importantly - towards what you
want to do. Nothing completely
undermines a risk assessment like
a section that deals with how the
non-existent swimming pool area
will be managed (yes, this actually
happened).
4. Welfare
Welfare, in licensing circles, is high
on everyone’s agendas and it must
be high on your agendas too. There
are few certainties in life – death,
taxes, that my wife will be late and
so on. Another certainty that I
would add to that list is that there
will be, in December, an article
in the papers about Christmas
parties gone wrong accompanied
by a picture of someone passed
out wearing a Santa hat.
Customer welfare within the
confines of your venues is your
responsibility and falls, I would say,
squarely under the public safety
licensing objective.
What can you do to improve
customer welfare? Well, the answer
is all sorts of things. One thing you
might think about doing is having
key staff members trained in
customer welfare and vulnerability
engagement (“WAVE”). Another is
appointing a designated customer
welfare officer whose role is to
keep an eye on people and make
sure people are having a good time
and not in danger of overdoing it. If
you operate welfare schemes like
Ask for Angela or Ask for Clive then
you may want to make sure that
I always think it is worth letting
your local enforcing authorities
know what you are going to be
doing so that they know what to
expect. Forewarned is forearmed
after all. My plea to you is not to rely
on just having had a conversation,
however. As our late Majesty said
“recollections may vary” so I think
it is important to follow-up any
meeting you have with officers in
writing and to invite them to agree
what has been said. It provides less
wriggle room down the line.
So, there you have it
My 5 top-tips for the festive
season. I wish you all a happy and
prosperous one – make lots of
money and do the sector proud!
Luke Elford is a Partner
at John Gaunt & Partners
specialising in licensing and
will be providing a regular
column for The Oracle.
Luke can be contacted at
lelford@john-gaunt.co.uk
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