The Oracle: Issue #2

THE ORACLE - OCTOBER ISSUE - #02
150% BOOST TO
YOUR CUSTOMER
VISITS WITH
LOCATION BANK
We make it easier for customers to find your business. Once they
know where to find you, it’s only a matter of time until they visit...
How can Location Bank
assist you?
As an operator, one of the key
challenges is ensuring visibility
so that customers know where to
find you. The internet is obviously a
great help here.
This is where Location Bank
comes into play. As a location data
management platform, Location
Bank plugs your information
into 98% of the world’s online
mapping platforms: Google, Apple,
Facebook, Waze, Here, TomTom
and TripAdvisor. We make sure
your brand is seen by anyone
conducting a search related to your
business.
Location Bank also ensures an SEO
boost, making your venue among
the first listed on any internet
search. We achieve this through
tools like Reputation Management,
which gathers all reviews about
your business onto a single online
dashboard, making it easier for you
to respond. Consistent responses
positively impacts search engine
algorithms, which tend to favour
brands that are seen to have an
active online presence.
An issue which is very common
among multi-location brands
is incorrect information online.
Location Bank ensures that all of
your location data is correct so
that anyone searching for your
brand is assured that wherever
they find you, your details – from
physical address to phone number
to opening hours and social media
pages - are correct. This is crucial,
as incorrect information can cost
your business. Location Bank are
the only platform to offer this data
cleansing service.
How do our services work?
First up - We have to cleanse your
data to ensure you don’t lose out
on prospective clients. We run your
details through our proprietary fourtier
cleansing system to ensure all
information is correct.
Next, we apply our SEO solution
to ensure your brand is at the top
of any organic search result. With
75% of all users going no further
than the first page of resutls, this is
the most highly sought-after place.
Finally, we use tools like
keystroke strategies and backend
optimisation to push your brand
forward during searches so that
you are more visible. We know that
extra clicks and views translate into
more people in your locations.
Why is consolidating your
online presence important?
Think about what you do when
searching for a product: whether
it’s a pub, restaurant, or the latest
competitive socialising concept,
you probably include the words
‘near me’ in your search. When
you allow Location Bank to create
a single digital presence for
your business, you increase the
likelihood of it appearing in those
‘near me’ search results.
Additionally, consumers don’t just
use search engines to find out
where to go shopping. Research
shows that 90% read reviews about
products and services before
purchasing, making reputation
management mission critical.
Simply put, maintaining a single
digital presence makes it easier
for customers to find you while at
the same time establishing your
credibility as a brand.
But the benefits go beyond this: as
a multi-location brand, changing
information such as opening hours
can be difficult if you don’t have a
single digital presence. Location
Bank makes changes for you in
minutes, appearing across 98% of
the world’s mapping platforms –
saving you both time and money.
How can you utilise data to
ensure future success?
You’re probably curious about your
customer base – where they come
from and how they found you - did
they Google your brand, or did you
come up as part of another search?
Having visibility of this information
is vital because it helps you target
your audience more precisely.
Location Bank helps you gather
these insights through online
analytics tools that reveal your
brand’s views, actions, searches
and social post performances -
translating these into ROI. We even
let you see how your competitors
are performing, compared to your
performance. We make all of this
information available from a single
dashboard for easy access.
Plus, receive a 360-degree view
of your online reputation and
performance across multiple
platforms, regions and locations
weekly or monthly, either delivered
straight to your inbox or through
our online platform. All of our
reports are generated in seconds
in a ready-to-share format.
What are common mistakes
in establishing an online
presence?
Most people don’t realise how
accuracy and consistency affect
their ranking in online searches.
In fact, these attributes are critical.
As most Google searches are
conducted on mobile devices,
Google looks to rank and display
businesses in local proximities
according to how relevant they
are to the search - and how active
those listings are.
An SEO-friendly venue locator is
the first port of call for Google
when searching for the most
accurate location information – so
if your details are not in the correct
format, Google may skip over you
when it returns the top search
results. Many businesses shy
away from rectifying this because
they believe implementing this can
be costly, but Location Bank offers
affordable solutions for businesses
of all sizes.
James Hemsley, Managing
Director of Location Bank
Advertorial
Finally, many businesses neglect
to harvest information from their
digital engagements. This is a
huge lost opportunity. Those clicks,
views and impressions can give
you rich insights into who frequents
your venues, when and why, and
knowing this allows you to speak
to your audience more accurately.
Many businesses fall into the trap
of ‘analysis paralysis’ because the
vast amounts of data available
can be intimidating – but Location
Bank makes it easy to cut through
to what matters, and all of this can
be easily done through our online
Reputation Management suite.
Is social media important? Is
a web presence enough?
The fact is that you need both. As
an operator, your brand’s website
is the ideal space to offer deeper
information about your business.
Plus, it serves as a home base for
all customer engagement, and it
plays an essential role in boosting
local SEO and visibility.
That said, your social media
presence is also essential, by
supporting the information on
your website, whilst featuring timesensitive
information such as
specials and upcoming events.
Many business owners are put
off by the thought of the work
required to maintain a social media
presence, but with the automated
active engagement feature
available on Location Bank, you can
schedule and publish posts when
it suits you—making it easier to
maximize the impact your business
makes on social channels and drive
customer engagement and brand
awareness.
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