BEST IN EXPORT 2023 (new version)

B E S T I N E X P O R T 

AN EXCLUSIVE SELECTION 

OF THE BEST 

HAIR PRODUCTS 

FOR LEADING DISTRIBUTORS 

ESTETICAEXPORT.COM

THE LEADING B2B EVENT IN 

ASIA-PACIFIC THE LEADING B2B FOR EVENT ALL SECTORS IN 

OF ASIA-PACIFIC THE BEAUTY FOR INDUSTRY ALL SECTORS 

OF THE THE LEADING BEAUTY B2B INDUSTRY EVENT IN 

ASIA-PACIFIC FOR ALL SECTORS 

COSMOPROF-ASIA.COM 


OF THE BEAUTY INDUSTRY 


HONG KONG 

HONG KONG 

14 16 NOVEMBER 2023 

ASIAWORLD-EXPO 

14 HONG – 16 KONG NOVEMBER 2023 


14 – 16 NOVEMBER 2023 


15 17 NOVEMBER 2023 

HONG 15 – 17 KONG NOVEMBER CONVENTION 2023 

EXHIBITION HONG KONG CENTRE CONVENTION & 

EXHIBITION 15 – 17 NOVEMBER CENTRE 2023 

HONG KONG CONVENTION & 

EXHIBITION CENTRE 

SALES OFFICE ASIA, OCEANIA 

SALES Informa OFFICE Markets, ASIA, Hong OCEANIA Kong 

P Informa +852 3709 Markets, 4988 Hong Kong 

cosmoprofasia-hk@informa.com 

P +852 3709 4988 


SALES OFFICE ASIA, OCEANIA 

Informa Markets, Hong Kong 

P +852 3709 4988 


SALES OFFICE EUROPE, AFRICA, 

THE SALES AMERICAS, OFFICE EUROPE, ISRAEL, AFRICA, LEBANON, TURKEY 

THE BolognaFiere AMERICAS, Cosmoprof ISRAEL, LEBANON, S.p.a. TURKEY 

Milan, BolognaFiere Italy Cosmoprof S.p.a. 

P Milan, +39 02 Italy 796 420 

SALES F P +39 OFFICE 02 795 796 EUROPE, 036 420 AFRICA, 

THE international@cosmoprof.it 

F +39 AMERICAS, 02 795 036 ISRAEL, LEBANON, TURKEY 

international@cosmoprof.it 

BolognaFiere Cosmoprof S.p.a. 

Milan, Italy 

P +39 02 796 420 

MARKETING AND PROMOTION 

MARKETING BolognaFiere AND Cosmoprof PROMOTION S.p.a. 

Milan, BolognaFiere Italy Cosmoprof S.p.a. 

P Milan, +39 02 Italy 796 420 

F P +39 02 795 796 036 420 

MARKETING info@cosmoprof.it 

F +39 02 795 AND 036 PROMOTION 

info@cosmoprof.it 


Milan, Italy 

P +39 02 796 420 

F +39 02 795 036 

F +39 02 795 036 


NEW WORLD FOR BEAUTY international@cosmoprof.it 

BOLOGNA, HONG KONG, LAS VEGAS, MUMBAI, BANGKOK, MIAMI 

A NEW WORLD FOR BEAUTY BOLOGNA, HONG KONG, LAS VEGAS, MUMBAI, BANGKOK, MIAMI 

A NEW WORLD FOR BEAUTY BOLOGNA, HONG KONG, LAS VEGAS, MUMBAI, BANGKOK, MIAMI 

ORGANISER – COSMOPROF ASIA LTD 

ORGANISER – COSMOPROF ASIA LTD 

ORGANISER – COSMOPROF ASIA LTD

2023: 

SO FAR SO GOOD 

Paolo Maggi 

Editor in Chief 

EsteticaExport.com 

We are already approaching the final months of 2023 - a 

year that started with plenty of optimism with regards to the 

global economic and political situation. So, has it lived up 

to its expectations? 

On the one hand, major international crises haven’t improved 

much - the Ukrainian war still doesn’t seem to be reaching 

a conclusion, while tensions are lingering in many other 

regions of the world. Furthermore, a huge global population 

shift resulting in hard to control immigration is complicating 

matters even more for governments in Europe and the USA. 

On the other hand, the economy has shown some slow but 

significant improvements: inflation keeps cooling down, 

making it a little easier for central banks to put an end to the hike in interest rates which has 

really been putting a strain on corporate finances and commercial banks. 

Looking more closely at our industry, we can see a generally positive trend led by the big 

multinational groups that have announced double-digit turnover growth for 2023, even if in 

some cases profit has been subjected to a reduction of margins applied to curb inflation. 

Small and medium enterprises in the professional hair & beauty industries have also published 

growth in turnover with export contributing to this positive trend. 

In this not-so-reassuring global scenario, it is surprising and encouraging to witness the great 

enthusiasm of entrepreneurs of our sector who keep working hard, investing and believing 

in the future of our industry. We have met many of them, especially during the recent trade 

exhibitions such as MCB by Beauté Selection Paris of Beautyistanbul. 

From our point of view, it was really comforting to see how busy these trade fairs were - full 

of people, entrepreneurs, buyers, importers, distributors and manufacturers looking for the 

opportunity to start or grow their businesses. The Middle East is particularly buoyant, while 

the Far East is catching up after the downturn following the pandemic. China seems ready to 

revamp its market and many foreign companies in our sector are counting on this rebound. 

Enthusiasm is the key word and we’re expecting great success at Beautyworld Middle East in 

Dubai and Cosmoporf Asia, which returns to Hong Kong to regain its leading role in the Asian- 

Pacific area. 

As always, EsteticaExport will be there to support everyone in the hair & beauty industry. 

i 

PUBLISHER AND MANAGING DIRECTOR: Roberto Pissimiglia 

EDITOR IN CHIEF ESTETICA EXPORT: Paolo Maggi 

EXPORT BUSINESS DEVELOPMENT MANAGER: 

Pier Giorgio Scrimaglio - pg.scrimaglio@estetica.it 

CIRCULATION MANAGER: Elena Flaugnatti - e.flaugnatti@estetica.it 

EDITORIAL STAFF: Glorianna Vaschetto, Marie Scarano, Gary Kelly 

DIGITAL: Giorgia Ludovico 

Advertising Head Office: Via Cavour, 50, 10123 Torino (Italy) 

Tel.: +39 011 83921111 - Fax: +39 011 812 56 61 

ONLINE 

business@esteticaexport.com - pec@pec.estetica.it - www.esteticaexport.com 

PRINTED IN ITALY. Registration n. 435 of 

7.4.49, Turin Law Court. All rights reserved. 

Reproduction in whole or in part of texts or 

photography is prohibited. Manuscripts, 

photographs and art are selected at the 

discretion of the publi sher free of charge 

(advertising exclu ded). Whether published 

or not, no material will be returned and 

remains the property of the publishing house, 

which may make use of it as seen fit. This may 

include the withdrawal of publication rights 

to other publishing houses. Estetica requires 

exclusive publication rights in the hairdressing 

sector for all photography submitted which 

must not therefore be offered for publication 

to other magazines in the hairdressing trade 

or industry. 

Updated version October 2023

• 

THE LEADING B2B EVENT 

DEDICATED TO ALL SECTORS 

OF THE BEAUTY INDUSTRY 

• 

BOLOGNA, ITALY 

FAIR DISTRICT 

• 

21 – 23 MARCH 2024 

• 

NEW! 21 – 24 MARCH 2024 

• 

COSMOPROF.COM 

Organized by 



An event by In partnership with With the support of 

A new world for beauty 

Bologna, Hong Kong, Las Vegas, 

Mumbai, Bangkok, Miami 

doppia Cosmoprof.indd 1 22/11/23 12:04

ADI 

LUXURY BRANDS 

THE COMPANY 

ADI srl was founded in 2004 by two partners 

that are involved in the company since the 

beginning and work on a daily base: Andrea 

Guizzardi, (54 years old in charge for sales 

and marketing) and Emanuela Porrati: 48 

years old in charge for business operations). 

ADI is highly specialized in professional luxury 

brands. During the years ADI discovered and 

brought to success the best professional hair 

care products like Oribe, Alterna Hair Care, 

R+Co, Maria Nila, Olaplex, Pulp Riot, Tangle 

Teezer, Framar, and many others. Most of 

them are still distributed by the company. 

In almost 20 years of distribution we built 

ABOUT US 

Company Name: 

ADI srl 

Company Address: 

Via Baracca, 6 

27055 Rivanazzano (PV) Italy 

Website: 

www.iarthaircare.com 

Founded in: 

2004 

Export Manager: 

Mariya Voznyuk 

Main Brands: 

I.ART, OLAPLEX, ALTERNA HAIRCARE, 

MARIA NILA, NANOKERATUN SYSTEM, 

FRAMAR, TANGLE TEEZER, KYDRA, 

INVISIBOBBLE, ILES FORMULA, BIO IONIC 

Main Export Destinations: 

EU, USA, CAN, AUS, EMEA 

Number of employees: 

25 

and refined a wonderful format of work and 

partnership with the most important salons 

and beauty experts along the country. And 

not only: we have grown a network of partners 

and friends worldwide. We have learnt 

from the best companies but also from our 

successes and mistakes, what is needed for 

a successfull professional distribution. 

ADI relies its success on professionality, 

passion and inclusion of every shareholders: 

clients, hairdressers, educators, distributors, 

local community, environment, employees. 

We tried to build a win win situation in every 

aspect of the business. 

TARGET MARKETS 

ADI with I.ART brings the Italian quality and 

taste first in Europe and than to Middle East, 

Andrea Guizzardi, sales and marketing and 

Emanuela Porrati, business operations.

REASONS WHY 

USA, Australia. We started from TEMPRA 

which is the state of the art of quality and 

performance into semi permanent colors. 

Designed with the Italian style to target the 

high class clients that want fashion, class 

and trend. For sure TEMPRA is the perfect 

example of the Italian quality and fashion. 

EXPERIENCE: after almost 20 

years of successfull distribution, 

we know what is needed to 

achieve success. 

PASSION DRIVEN: we are ADIcted 

to this market. We truly love this 

craft and are obsessed with the 

history of this market. 

MADE IN ITALY: every little detail 

is taken care of with the maximum 

attention, creativity and quality. 

MARKET POSITION: TEMPRA is 

inspirational, elegant and powerful. 

This is not a trend. This is beauty. 

TEMPRA BY I.ART 

TEMPRA is the semi permanent color line 

that gets its inspiration from Art. Now you 

can paint using Caravaggio’s green, or Van 

Gogh's blue. We studied the most incredible 

masterpieces of history and took the 

inspiration and developed the most advanced 

formula: sustainable, iper pigmented, true to 

tone, vegan, nourishing. You can paint the hair 

like a master and get inspired by the stunning 

pieces of art represented on every box. 

TEMPRA is made of 17 shades of direct 

colors, that can be mixed and applied directly 

on bleached hair. The patended Oil mix will 

nourish and hydrate hair while coloring. The 

most vibrant result, inspired by the most 

iconic colors of the history of Art will fade 

beautifully true to the tone, without unwanted 

under tones. The colors do not bleed and 

are easy to mix. You will adore the Italian 

Mediterranean fragrance, of red fruits and 

white flowers. 

To complete the line, a painting needs the 

perfect canvas. So we developed Cornice: the 

perfect bleach to prepare the hair to TEMPRA. 

BIANCA – white, to maximize the lightening 

action respecting the structure and NERA 

– black, to enjoy the freehand techniques, 

without concerns, thanks to the clay content.

ADI 

STAR 

PRODUCTS 

MEDUSA | DARK GREEN 

Dark green, mysterious 

and deep. It contrasts 

the dark colour of 

the blood that flows 

from the head of the 

Gorgon, cut off by 

Perseus. A bold, full 

and courageous green. 

Inspired by Medusa 

from Caravaggio. Slow 

to fade and to surrender 

to more delicate and 

lighter tones, but always 

intense. The Medusa 

represents prudence 

and wisdom. You will be 

noticed, without being 

flashy. With this green 

you will be the one to 

turn your fans to stone. 

SENECIO | ORANGE 

Orange full and playful, 

everything except 

ordinary. A true generator 

of empathy. You can 

start with some little 

details and then plunge 

into it and raise it to the 

dominant theme, infusing 

with warm summery to 

lighten your features. 

SENECIO is a full orange, 

warm and summery, 

without being nauseatingly 

unnatural. Inspired by 

Senecio by Paul Klee. 

It maintains a dynamic 

of cover that makes it 

believable and natural. 

ARLES | BLUE 

Powerful ultramarine 

Blue, an intense vibrant 

Cobalt. It contains the 

essence of blue, from 

which you can wander 

free with black and 

white, in a direction 

where passion will take 

you. Van Gogh was 

obsessed with the night: 

everything is done with 

maniacal perfection and 

the blue comes alive. 

“Blue doesn’t exist 

without yellow” he used 

to say. Keep this in mind 

when you have ARLES in 

your hands. 

CORNICE IS A MODERN 

BLEACHING SYSTEM, 

CREATED FOR SALON 

PERFORMANCE AND 

BUSINESS. 

Every masterpiece 

deserves the perfect 

Cornice to enhance 

its beauty. The perfect 

canvas allows the artist 

to express his project 

of colour at its best. No 

difference if your work 

is minimal, or baroque: 

we have created the 

Cornice that suits you 

and that allows you to 

create your own work of 

art. The formula includes 

a bond reconstruction 

system, to lighten, 

rebuild and protect hair. 

Enriched with keratin 

biomimicry, replicating 

natural keratin: it sticks 

to cuticles and acts 

effectively on damaged 

areas by supporting the 

stratum corneum. The 

precious Hydroxypropyl 

Gluconamide acts inside 

the fiber, at the cortex 

level, creating new 

bonds of hydrogen. We 

created the most modern 

bleaching system in the 

world, thinking first about 

hair health. Because 

no work becomes a 

masterpiece on poor 

canvas.

ALTER EGO 

ITALY 

BEAUTY AND 

KINDNESS 

OUR HISTORY 

With 33 years under the leadership of 

Pegorin’s Family, 1988 sees sons Gianni 

and Federico bring to life, Alter Ego Italy, 

what is today recognized as one of the 

most important brand of the AGF88 Group. 

Distributed in more than 60 countries all over 

the world, in these past three decades, the 

brand has earned a reputation for innovation 

and product excellence. A passion for quality 

and attention to detail, “down to the last 

drop”, along with values continually passed 

through the generations for work, classic 

beauty and family! Our mission is to develop 

ABOUT US 

Company Name: 

Pettenon 

Cosmetics 

S.p.A. SB 


via del Palù 7/d 

35018 San Martino 

di Lupari (PD) - Italy 

Website: 

www.alteregoitaly.com 

Founded in: 

1946 

Main Brands: 

Techno, Blondego, MyColor, 

Fast Color, Egobond, Egoline 


North and South America, 

All European Countries, 

North Africa, Middle East, 

Australia 

high quality cosmetic products for the 

professional haircare world that blend together 

effectiveness and kindness, performance and 

sustainability. For a contemporary target that 

demands top performance in protecting the 

environment, hair and skin. 

THE BRAND ESSENCE 

One of the Latin translations for the words 

‘Alter Ego’ is ‘your trusted friend’ and Alter 

Ego Italy has been the trusted friend of salon 

professionals for over 30 years worldwide. 

Another translation is ‘the other you’ or 

“your best soul mate” and this duality is 

represented by the brand payoff that is 

“Beauty and Kindness”: on one hand the 

brand talks about Beauty as its core business, 

on the other hand about Kindness as respect 

for what is precious for us. Alter Ego Italy is 

kind towards nature and humankind, making 

responsible choices in terms of recycled and 

recyclable packaging and biodegradability of 

the formulas. 

ALTER EGO ITALY EDUCATIONAL PROGRAM: 

it offers a complete range of workshops 

designed to build a core foundation of 

knowledge and technical skills. The in-salon 

program brings custom-made classes adapted 

to the needs of each team. The Alter Ego 

Italy education team is built on established 

industry leaders in coloring, cutting and 

styling. Thanks to our SALON EXPANSION 

program, Alter Ego Italy offers each salon the 

opportunity to choose the marketing program 

best suited to their specific needs.

REASONS WHY 

Italian Heritage since 1988 

Beauty and Kindness 

as brand philosophy 

Ongoing inspiration and Education 

International Distribution 

Professional quality 

Complete portfolio 

Balance between perfomance 

and kindness 

STAR 

PRODUCTS 

Around the concept of 

beauty, Alter Ego Italy has 

developed a complete 

portfolio of professional 

products dedicated to 

hair color, shape, care 

and styling. 

TECHNICAL PRODUCTS: 

TECHNOFRUIT COLOR, MY 

COLOR, BLONDEGO, 

PASSION COLOR MASK, 

FAST COLOR 10, 

SHAPEGO, EGOBOND 

A wide technical portfolio 

covering all hairdressing 

needs: next generation 

formulae (PPD FREE), 

reduced use of 

packaging (no plastic 

film), incredible lasting 

brilliance, an infinite 

palette of “creative 

nuances, high 

performance delivery 

systems and new 

techno-logies to reduce 

the consumption of 

water. 

CARE PRODUCTS: 

EGOLINE 

Products with high 

performances and 

sustainable treatments, 

based on innovative 

formulation technologies 

to meet specific skin, 

lenghts and color needs, 

in compliance with the 

beauty & Kindness 

philosophy.

ARTÉGO 

MAKE THE DIFFERENCE, 

WITH CARE. ALWAYS 

A PEOPLE STORY THAT HAS BEEN GROWING 

SINCE 1998 

Solid, fresh, dynamic, passionate: our growth 

is fertilized by the love for our clients, since 

Artègo has always meant quality, formulative 

innovation and the highest performance of 

products and services and our customers 

have rewarded us. An endless Passion for our 

journey through Beauty. 

THE BEAUTY JOURNEY 

We will not talk about our products, but 

about our attitude and perspective, about our 

commitment to make the salon grow healthy 

and dynamic in an increasingly competitive 

environment and we focus on our clients and 

their salons. We would like to share our beauty 

journey taking you into the golden rectangle 

ABOUT US 

Company Name: 

Unicompany S.p.A 


Via Pontina Vecchia km 33,600 

00040 Ardea (RM) - Italy 

Website: 

www.myartego.com 

Founded in: 

1998 

CEO | Founder: 

Mr. Francesco Bandiera 

Main Brands: 

Artègo 


Europa, North America, Middle East, 

North Africa, Oceania 

of our logo – our world in a nutshell that with 

its simplicity and cheerfulfineness, represents 

and encompasses all our values, for our 

customers. 

CARE FOR BEAUTY IS OUR ANSWER 

Think about the best things in life: art, 

nature, music, haute couture, books, movies, 

theatres... Beautiful things reveal the Care, the 

talent and the passion of who created them. 

Care is our pivotal value, quality and beauty 

revolve around it. It is the expression of a 

desire and a vision of the world that we put 

into our products and services, in the salon 

as a place of hospitality and professionalism. 

We think that without care, love, passion and 

knowledge it is not possible to create beauty. 

We think that Care, respect and health are 

the fundamental conditions to make the hair 

beautiful and achieve the best performances. 

Our mission is: wellbeing, life, self-esteem, 

beauty enhancement through Care.

OUR MARKETS 

We sell thoughout importers and distributors 

in more than 40 foreign markets: EU, North 

America, Australia, Turkey, South Africa and 

Marocco, alongside the best middle-east 

markets. We have a strong interest in the North 

American market and we look at emerging 

markets such as Central and Southern 

American ones as well. We are travelers: 

beauty is our journey, and the journey itself is 

our destination. We're moved by the yearn for 

constantly exploring and interpreting its mood 

with ideas, products, styles and places. With 

Care, passion and professionalism. 

OUR DRIVERS 

• REASEARCH AND INNOVATION are a constant 

for us, not only in the formulations, but in 

shapes, colors, materials. 

• TRAINING GUARANTEES THAT KNOWLEDGE 

is shared, thus contributing to the professional 

and business growth of the salon. 

• EXCELLENT PARTNERSHIP Since we choose 

the best, in every area of our activity. 

We develop our “modus operandi” with research 

institutes, best suppliers, professionals, high 

level consultants that best interpret our needs 

and those of our Customers. 

• SOCIAL RESPONSABILITY Because the 

company is not a machine, but has a leading 

role in society. 

It creates job opportunities, social growth 

and has a positive impact on the surrounding 

community and environment. 

It is a stimulus and a commitment to protect 

Beauty in all its expressions, from natural 

places to ancient residences, to the arts 

and the artifacts which mark the history and 

spirit of our beautiful country. Actions that 

express our belief: companies can go further, 

supporting projects and community initiatives. 

One of our important initiative is supporting 

FAI “Fondo Ambiente italiano” (Environmental 

Italian Fund). As a Golden Membership Donor, 

it fulfills our spirit, our vision, our Care For 

Beauty belief. It represents an incentive for 

REASONS WHY 

CARE FOR BEAUTY, ALWAYS 

FOR ALL OF US at Artègo, taking 

care is a profound beauty gesture, 

and every form of beauty reveal 

PASSION, TALENT and GRATITUDE 

towards the world of those who 

shaped it. Our claim, ‘CARE FOR 

BEAUTY’ is the expression of 

a desire and of a vision of the 

world we want to bring back up 

in our ideas and in our projects 

FOR THE SALON because it is a 

place of hospitality and professional 

growth. And outside, in people’s 

imaginations. We like the idea 

of you sharing it with us, feeling 

like a part of this journey 

us, a commitment to safeguard beauty in all 

its shapes; we do not only ideally share this 

belief, but we support it with projects and 

concrete actions.

ARTÉGO 

STAR 

PRODUCTS 

Beauty Fusion 

Phyto-tech color, up to 

99% organic natural 

ingredients. One line 

for many services. 

Extraordinary, modern, 

ground-breaking 

collection made of 63 

oil color shades mixable 

among them. All the line 

is completely FREE of 

COCAMIDE DEA, MEA 

and ADDED ALCOHOLS, 

replaced in the 

formulation by natural 

components, among 

which 100% Organic 

Zemea®, for a silky and 

soft final hair texture. 

No PPD or RESORCINOL 

added to the formula. 

Rain Dance 

Renaissance 

This is a natural 

response to the need 

of deep cleansing, 

rebalancing, rebirth. 

Breathe the beauty and 

other; for wonderful 

natural treatments and 

for Care and Beauty 

of the hair, scalp and 

skin, thanks to certified 

natural and functional 

active ingredients. 

Up to 100% Organic, 

Biodegradable and 

Vegan Origin Ingredients, 

with VEGAN OK certified 

formulas and packaging. 

Purity Bath 

Micropeeling _Purifying_ 

Renewing with Zeolite 

and Recycled Lavender. 

Purifying shampoo with 

micro-peeling effect. 

Cleanses, detoxifies and 

purifies scalp, hair and 

skin gently by removing 

toxins and impurities. 

Oxygen Balm 

Oxygenating _ 

Healthy_Vitalizing 

with Biofermented 

Maté and Green 

Clay. Viscous Dermopurifying 

Treatment with 

a completely natural 

formulation. With an high 

concentration of active 

ingredients. Glycol-free 

formula. It can be used 

only in hair salons. 

Lotion, with a completely 

natural formulation. 

Alcohol and glycol-free 

formula. It can either 

be used in salon and at 

home. Deep detoxifying 

efficacy, beneficial for 

the scalp. 

Sublime Night 

Anti-aging _Shielding_ 

Replenishing with Mafura 

Butter and Hyaluronic 

Acid. Protective and 

regenerating night serum 

with high concentration 

of active ingredients, for 

home use. 

Without rinsing. Instantly 

absorbed, light and 

effective; it protects, 

repairs and regenerates 

the hair and skin. 

New Good Society 

Metropolitan Greenery 

A complete, dynamic, 

lifestyle line that 

makes you smile with 

results, wellbeing, hair 

beauty and captivating 

fragrances, to transform 

the hair instantly making 

it wonderful. A new way 

to live Beauty, through 

6 families, inside and 

feel the effectiveness of 

well-being, cleansing and 

invigoration. A rebirth 

from the world of organic 

nature, biodegradable 

and respectful of the 

environment. 

All the products, usable 

both in the salon and 

at home, are also 

combinable with each 

Purifying, dermovitalizing 

anti-aging osmotic 

action, beneficial for 

scalp, hair and skin. 

Balance Elixir 

Purifying Boost _ 

Oxygenating_ Stimulating 

with Dendriclear and 

Recycled Lavender. 

Concentrated Detoxifying 

Healingsingle-dose 

outside the salon, with 

people: they are their 

beauty accomplice, they 

smile with them and 

spread wellbeing all over. 

A line of metropolitan 

wellbeing with: micellar 

base for all shampoos, 

contrast to urban 

pollution and blue light, 

27 natural and botanical 

active ingredients and 

advanced formulative 

technologies, 

biodegradable up to 

93.5%. 

Discover more about 

the families on 

www.myartego.com 

and on Artègo official 

social media channels.

MAKE THE DIFFERENCE, WITH CARE. 

Always. 

MAKE THE DIFFERENCE, 

with Care. Always. 

ALL THAT YOUR SALON NEEDS TO BE UNIQUE 

ALL THAT YOUR CLIENTS NEED TO BE SATISFIED 

BEAUTY FUSION 

EASY CARE T BALANCE 

GOOD SOCIETY 

PARAMETER T 

BEAUTY SUN 

LOLA 

EASY CARE T CLARITY 

IT’S COLOR 

PRETTY CURL 

TOUCH 

DECO BEAUTY 

EASY CARE T DREAM 

YOUR MAGIC 

RAIN DANCE 

YOU|UP2 

EASY CARE T RESCUE 

MULTIPHLEX 

STRAIGHT LINE 

MYARTEGO.COM

ASCET 

THE BEST PRODUCTS 

FOR THE HAIRDRESSERS 

PHILOSOPHY 

Ascét is an Italian company operating in the 

world of professional hairstyling. Every day, we 

work to create the best products and to offer 

hairdressers a highly supportive experience, 

to assist them in them in their central role 

of ensuring the hair health and beauty. Our 

products are created to help enhance in-salon 

services through the talent and expertise 

of hairdressers, while helping them to best 

express their own creativity. We study and 

develop increasingly delicate formulations, 

integrating plant-based substances and 

natural active ingredients containing precious 

and high quality raw materials. These 

guarantee elasticity, hydration, maximum 

protection against thermal and mechanical 

stress, high resistance to humidity and 

respect for the health of the hair. A range of 

professional products to satisfy every style 

and need, they’re designed to offer the hair 

& beauty salon a unique experience, both in 

terms of the technical process and stunning 

end results. 

ABOUT US 

Company Name: 

Ascèt Evolution Srl 


Via Francesco Rea 24, 

00054 Fiumicino RM - Italy 

Website: 

www.ascet.it 

General Manager: 

Pasquale Malafronte 

Sales Manager: 

Paolo Coniglione 


5 

Main brands: 

Ascèt.

REASONS WHY 

Quality: Continuous 

improvement and 

attention to detail. 

Sustainable 

development: 

Respect for nature 

and humankind. 

Innovation: Inventing 

beauty and health. 

Ethics: Transparency 

in our business 

operations and human 

relationships.

ASCET 

STAR 

PRODUCTS 

We work to create the 

best products and 

to offer hairdressers 

a highly supportive 

experience. A new 

concept of timeless 

beauty. A principle 

reaffirmed by the five 

product ranges that 

celebrate the essence, 

balance and harmony of 

the final look. 

Focus on: 

FILLER CAPILLAR 

Plumping treatment 

NAHITA 

Argan based oil 

BLONDIE SIDE 

OF THE MOON 

Anti-yellowing shampoo

COLORS FOR 

COLORISTS 

5 different color ranges to meet 

the needs of all hair types. 

THERAPY - permanent 

KERATIN - no ammonia 

HYBRID - 10 minutes 

VITAMIN - Demi permanent 

IMAGE - Direct 

www.ascet.it

BAREX 

ITALIANA 

56 YEARS OF ACTIVITY 

IN THE HAIRCARE WORLD 

Established in 1967, Barex is a brand created 

by experts who fully understand the needs 

of consumers and professionals in the hair 

industry, as well as the requirements of exclusive 

retailers and distributors around the world. 

Barex Italiana offers 6 complete and 

comprehensive ranges of haircare products, 

each designed and produced in Italy. Featuring 

the finest natural ingredients available, 

exquisite packaging, stunning marketing, and 

merchandising material. 

OUR HAIRCARE PRODUCTS 

JOC 

Acronym of “Joy of Care”, JOC is a 100% 

Vegan professional treatment program for 

scalp care, hair care, colouring, permanent 

products, as well as styling. A smart and 

complete brand with the ability to combine 

products of various lines to create customized 

services with endless opportunities. 

OLIOSETA ORO DEL MAROCCO 

Olioseta Oro del Marocco is the professional 

haircare line designed with two incredible 

beauty oils that create a real nectar for the 

beauty and health of hair. A complete range of 

treatments, styling and coloring products that 

care for the hair day after day and support 

the hairdresser by providing sophisticated insalon 

services. 

ABOUT US 

Company Name: 

Barex Italiana 


Via Grazia 11, 40069 

Zola Predosa (BO) - Italy 

Tel. +39 051 751554 

Email: exportmanager@barex.it 

Website: 

www.barex.it 

Founded in: 

1967 

CEO: 

Carlo Baiesi 


25 

Main brands: 

JOC, Olioseta, Superplex, 

Permesse, Contempora 


Japan, Eastern Europe, USA

Performance, 

quality and 

creativity have 

always been the 

guiding light of 

our research. 

REASONS WHY 

A complete range of 

exquisitely packaged, 

world-class haircare 

products “Made in Italy” 

and developed in our own 

laboratories with 56 

years of experience 

A creative team of 

international stylists 

and educators to provide 

technical support 

Our ranges include 

professional sizes for salon 

and sizes tailored to the 

needs of consumers 

Full support of a highlysuccessful 

company with 

an unquestionable reputation 

for loyalty and integrity 

OLIOSETA ORO DI LUCE 

Ideal for extremely smooth, sleek and shiny 

hair, the line includes treatments and styling 

products that nourish, replump and illuminate 

hair efficaciously. More “classic” products 

are interchangable with innovative treatments 

that create a “hair filler system”. With an ultraconcentrated 

effect, this system is capable 

of regenerating and restructuring damaged 

strands for a real “filler” and laminating effect. 

SUPERPLEX 

Bonding, bleaching, care and toning products 

to achieve the desired blonde without 

compromising the hair fiber. Superplex’s 

success is in its technology and in its multiaction: 

restructuring the hair fiber from within, 

leaving hair stronger and color brighter, also 

with an anti-breakage effect, resulting in longlasting 

healthy strands. 

PERMESSE 

The art of creating beauty using coloring cream 

with an evolved chromatic technology and

BAREX ITALIANA 

advanced treatment system. The pleasure of 

performing a ritual which is pure bliss for the 

senses in terms of vibrant color, velvety textures 

and an enveloping signature fragrance, 100% 

Vegan and Gluten Free. 

CONTEMPORA 

The combination of food, beauty and efficacy 

to guarantee professional hair sublimating 

treatments: a haircare line which uses the 

nutraceutical properties of food to ensure 

instant and surprising results. Formulated 

with a Superfood Technology, Contempora 

includes 7 natural nutrient recipes for a longlasting 

complete hair wellbeing. 

Our clients love the texture and feel of the 

products, the immediate results they deliver, 

their price-point, together with the simplicity 

and functionality of our product ranges. We 

believe that for Barex users our scientificallydriven 

ranges of products have become 

an everyday part of their lives, a means to 

express themselves, and in a certain way – a 

means to make their lives better. 

STAR 

PRODUCTS 

Joc Cure Exfoliating 

Shampoo 

Inspired by skin care 

and the increasing 

number of alternatives 

to mechanical exfoliation, 

the product allows the 

combination of the 

exfoliating action of a 

scrub with the cleansing 

action of a shampoo. 

The AHAs liberate the 

scalp from substances 

that can compromise its 

proper functioning: dead 

cells are eliminated by 

re-oxygenating the scalp, 

providing new vital 

nourishment to capillary 

bulbs and promoting 

better absorption of 

subsequent treatments. 

surprising the effect 

will be. Extraordinary 

for replumping and 

regenerating any hair 

type thanks to its 

intensive formula with 

immediately visible 

and lasting results. 

Hair like new, repaired 

from the inside out and 

immediately smoothed 

with zero frizz. 

Olioseta Oro Del 

Marocco All In One Hair 

Cream 

A multi-purpose 

treatment for all hair 

types and textures. 

From straight to curly, 

from thick to thin, this 

cream helps hydrate 

and strengthen, fights 

frizz, protects from heat, 

prevents split ends, 

and even more! The 

Barex Italiana presents 

high quality products for 

hairdressers designed 

and produced in Italy. 

Olioseta Oro Di Luce 

Magic Filler Shampoo 

and Protein Filler 

Restructuring Pak 

«Hair filler and 

laminating treatments» 

that bring hair back 

to its former glory, 

giving life to every 

single strand. The 

more the hair is 

damaged, the more 

restorative ingredients 

perform an immediate 

and intensive action 

for healthy looking hair: 

this perfect combination 

interacts with the hair 

structure to produce 

various cosmetic effects 

such as moisturizing, 

strengthening, 

protective, repairing and 

illuminating action.

BBCOS 

30 YEARS OF EVOLUTION 

FOR THE HAIR REVOLUTION 

Lab37’s Company Brand bbcos was born 

from the intuition of its founding members, 

whose thirty-years long experience in the 

professional hairdressing products field, lead 

to mastering the perfect eye for the newest 

and best trends. 

In the middle of Langhe Hills and Monviso, 

precisely located in Cherasco, bbcos lines, 

entirely built by the development and 

research team and distributed to an average 

of 60 countries world-wide, are born. This is a 

strategic hub location, situated just a couple 

of hours from Milan, the worldwide capital 

of fashion and the perfect place to learn the 

most advanced trends in the hairdressing 

sector and distribution of our high quality 

products all over the world. 

bbcos is an entirely made in italy , constantly 

evolving and dynamic brand providing all the 

products needed in a hair salon stimulating 

every professionists’ inspiration in creating 

glamorous hairstyles, all within an extensive 

catalog. 

bbcos’ meticulous and constant search for 

the finest actives and effective materials, 

guarantee the efficacy of all the products, all 

along with a high naturality percentage and 

care for vegan and sustainable formulas. 

Put together, we obtain a highly valuable 

brand with special attention towards both the 

Customer and the environment. 

The professionality of our products, along 

with the support and education provided 

by our tech team , are the fundamentals for 

following and fulfilling every distributor’s and 

professionist’s needs. 

ABOUT US 

Company Name: 

LAB37 


Via del Lavoro, 37, 12062, 

Cherasco (CN) – Italy 

Tel.: +39 0172 495277 

E-mail: 

info@lab37group.com 

Website: 

www.bbcos.it 

Founded in: 

1999 

Main Brand: 

bbcos LINES 

• Coloring 

Innovationevo, KeratinColor, 

Earthia Color Nathue 

Complex, Colortribe 

• Bleaching: 

Decoal Cream, White 

Meches, Keratin Deco, 

Upto9 

• Wellness & Styling: 

Emphasis, Revival Lamellar 

Treatment, Kristalevo, 

Green Care Essence, 

Meristema 

Other Brands: Pro.co, 

ItaliCare 


More than 60 countries 

located in Europe, Asia, 

North America; Central & 

South America; Australia; 

Africa

REASONS WHY 

Innovative products of 

professional quality at 

top-notch technology 

High-level know-how of 

hairdressing products 

thanks to an extensive 

experience in the field 

100% Guaranteed Made in Italy 

GMP 22716 and ISO 9001 

Certifications 

Technical support and state-ofthe-art 

on styling trends 

Internal Development and 

research 

Training for professionals

BBCOS 

STAR 

PRODUCTS 

Earthia Color 

Nathue Complex 

Permanent vegan and 

ammonia-free hair 

coloring formula. 

The perfect alchemy 

between technology 

and nature, Earthia 

revolutionizes the color 

service in the hair 

salon: it becomes a real 

beneficial treatment 

for the hair fibers that 

transforms the client’s 

look. Earthia Color is 

composed of four active 

ingredients deriving from 

the earth: hemp, rice, 

microalgae Chlorella 

Vulgaris and white 

lupine. The high 

Naturality Origin Index 

allows everyone to 

express their identity 

freely, by choosing 

among 81 color 

and protect the hair. 

Made of three different 

products, this line is 

comprehensive of: 

• 7in1 Repairing 

Shampoo, the secrets 

to your wellness, that 

has 7 different actions: 

Purifying, Nourishing, 

Hydrating, Acidifying, 

Disciplining, Fortifying, 

Enlightening 

• 14in1 Lamellar Balm, 

the power of lamellar 

technology: after which 

the hair is fluid, shiny 

and smooth, as light as 

silk, regaining shine and 

protection in absolute 

lightness. 

• 21in1 Leave-in 

Conditioner, a wellness 

revolution, holding 21 

strategic actions for 

more vigorous healthy 

and shiny hair. 

Emphasis 

Emphasis is a vast 

range of products, 

that keeps growing, 

each line built upon 

nuances covering 

warmer and colder 

shades. 

Lamellar Treatment 

The extensive 

professional lamellar 

treatment by Bbcos, 

ideal for all hair types. 

The latest generation of 

lamellar technology acts 

instantly to discipline 

every hair type specific 

needs. Every line lies 

inbetween the bond of 

traditions, nature and 

technologies, for the 

best improvement of 

the hair type that line 

is destined to. 

YAO-TECH EFFECT 

studied for hair that 

are frail and need 

restructuring. 

NAMI-TECH EFFECT 

to enhance and highlight 

curly hair. 

BLOND-TECH EFFECT 

for nourished ad 

enlightened natural 

blond hair to the top. 

COLOR-TECH EFFECT 

born for the wellness 

of treated hair.

BRELIL 

PROFESSIONAL 

FOR THE BEST 

HAIRSTYLISTS 

Brelil Professional was founded in 1973 and 

was the first brand name in the Sodalis Group. 

Brelil creates and distributes a complete range 

of professional hair care products exclusively 

aimed at hairstylists. The brand has always 

been synonymous with creativity, beauty, 

passion for fashion and guaranteed quality, 

worldwide. It has always responded to market 

demand by anticipating evolving trends and 

needs in the world of hairdressing by developing 

iconic products. 100% ‘Made in Italy’, Brelil 

products have become salon must-haves and 

are known for their high-performance and the 

quality of their formulations. Brelil is becoming 

increasingly international, exporting to over 40 

countries as of today. 

OUR HISTORY 

Brelil Professional was founded in 1973 in 

Varese, Italy and its name is the acronym 

for a female muse. In 1990, Sodalis Group 

bought Brelil and its first brand and the 

one which began its path of entrepreneurial 

expansion. Brelil today creates and distributes 

a complete range of professional hair care 

products exclusively aimed at hairstylists. 

Brelil products, recognized for their high level 

of innovation and for their 100% ‘Made in 

Italy’ quality, are present in over 40 countries 

with a strong focus on exports, particularly 

in Eastern European countries. Brelil’s 

production is within the Holding Sodalis Group, 

in order to benefit from economies of scale 

ABOUT US 

Company Name: 

Brelil Professional 


Viale Europa 12/14 

26855 Lodi Vecchio - Italy 

Website: 

www.brelil.it/en/ 

Founded in: 

1973 

Marketing Manager: 

Mr Andrea Piaggese, Group Export Director 

Mr Carlo Ravelli, Commercial Director 

Main Brands: 

Brelil Professional 


Eastern Europe, Middle East, 

North America 


13

REASONS WHY 

Excellence in products 

Innovation 

Professional Quality 

Training for professionals 

Agile and dynamic organization 

A light and flexible structure 

and all the advantages associated with being 

part of a large expanding group. In particular, 

Brelil has a laboratory team that, on a daily 

basis, develops cutting-edge formulations 

to respond and anticipate market trends. 

Furthermore, the production plant, located in 

Lodi Vecchio (Lo), boasts very high standards 

in quality control. 

Brelil not only creates the very best products 

for hairstylists, but also provides expert 

training in the hair industry. It organises 

various courses and training programs 

through specialised trainers, as well as the 

marketing and organisation of dedicated 

events and shows in association with fashion 

and lifestyle experts. Over the years, this 

has enabled Brelil to become a small but 

authoritative jewel in the hairdressing crown. 

INNOVATION 

The values of creativity, curiosity, anticipation 

of trends and visionary spirit are strong 

components in the Brelil brand. 

TRAINING 

Brelil's goal is the continuous skill building, 

knowledge of the sector, the market and the 

competition. 

AGILE AND DYNAMIC ORGANIZATION 

The Group continuously invests to expand its 

portfolio, boost research and develop new 

products and improve the way it operates. A 

light and flexible structure enables maximum 

speed in anticipating market trends and 

implementing the right strategic moves. 

MISSION AND VISION 

Brelil's mission focuses on allowing everyone to 

reflect their most intimate identity through their 

own beauty. Its Vision is to inspire any salons 

that wish to be recognised as trend creators 

and advocates of well-being by their customers. 

EXCELLENCE 

Brelil is always looking for the best, with 

a strong desire to perform to the highest 

standards so that clients may live a truly 

unique experience.

BRELIL PROFESSIONAL 

ENTREPRENEURIAL MENTALITY 

Entrepreneurship is in Brelil's DNA. In fact, 

an entrepreneurial approach is preferable in 

all employees, so giving them the opportunity 

to broaden their horizons and make a real 

difference. 

DREAMERS...BUT WITH YOUR FEET ON THE 

GROUND 

Brelil sets ambitious goals to build the future 

of the Group with a pragmatic and concrete 

attitude in order to focus on the key factors to 

achieve excellence. 

STAR 

PRODUCTS 

Numero Oats 

Restructuring Mask 

Its specific formulation 

deeply nourishes weak 

and sensitized hair, 

adding volume and 

shine without weight. It 

helps to make the hair 

structure more toned 

and elastic, restoring its 

natural beauty. 

nourishes, tames, 

perfumes and gives 

shine and texture to 

the hair, embracing 

it in a sweet scented 

aroma. The Mousse 

contains MILK 

PROTEINS with Vitamin 

A, Group B Vitamins 

and minerals such 

as Phosphorus, Zinc, 

Calcium, Magnesium, 

an extraordinary antifrizz 

effect. 

Prestige Colour in 

Cream 

Prestige is Brelil's 

flagship colour, the 

result of more than 30 

years’ experimentation 

and the most advanced 

research. Thanks to its 

formulation, it repairs 

Vitamin E, nourishes the 

hair and strengthens 

the hair fibre; it also 

contains oleic acid 

which helps regenerate 

damaged hair, making it 

appear soft and shiny. 

LUMINESCINA, an active 

ingredient extracted 

from mullein flowers and 

capable of absorbing 

UV radiation, then 

BB Mousse Gourmand 

Milky Sensation 

An ultra-nourishing 

restorative and 

conditioning mousse, 

which illuminates, 

repairs, detangles, 

ALMOND OIL rich in 

Omega-3 fatty acids, 

Phospholipids, Vitamin 

E and Magnesium, 

and CERAMIDES. The 

mousse keeps the hair 

hydrated and shiny with 

and improves the 

structure of the hair, 

keeping it soft, silky and 

extraordinarily shiny. 

The main active 

ingredients are: 

CAMELIA OIL, rich in 

transforming it into 

a new light source 

generated directly on 

the hair, increasing its 

luminosity.

Permanent cream coloring treatment that, thanks to the Colour Amplifier Technology, 

and the formula enriched with Luminescin and Camellia Oil, is able to offer a fl awless 

color quality and ensure shine and respect of the hair. 

100% Made in Italy, the result of more than 30 years of the most advanced 

experimentation and research in cosmetics. 

Not only a professional coloring but also in line with the fashion trends of the 

moment, thanks to the range of over 90 shades, the result of continuous 

technical-scientifi c research.

CERIOTTI 

A GLIMPSE 

INTO HISTORY 

Established on February 14th, 1977, in 

the thriving world of hairdressing, Ceriotti 

emerged as a small, family-based company in 

the fashion capital, Milan. Over the next four 

decades, it evolved into one of the premier 

brands in the global hairdressers’ supplies 

industry. 

ITALIAN STYLE UNLEASHED 

In its early years, Ceriotti focused on elevating 

hood-dryers to an art form. Ceriotti models 

found their way into iconic Italian films, 

capturing the essence of "hairdresser's 

gossip mania." With an all-Italian production 

and an unwavering commitment to the 

finest components, the brand gained global 

recognition. This period witnessed the 

design and manufacture of a diverse range 

of electrical equipment, always prioritizing 

attention to detail and quality. 

From electric items to furniture, Ceriotti's 

mission transcended merely easing the 

hairdresser's work—it aimed to unleash 

artistic expression. In 1983, the brand 

diversified into furniture, crafting unique 

pieces inspired by Milan's creative ambiance. 

This move marked a milestone in salon 

design. Ceriotti's international fame grew, 

solidifying its historical partnership with 

Cosmoprof Bologna in 1984, a collaboration 

that continues to thrive. 

UNVEILING A WORLD OF POSSIBILITIES 

The introduction of the hand-held hair dryer in 

1994 positioned Ceriotti as one of the most 

comprehensive manufacturers in Italy. The 

extensive product range in Ceriotti's catalog 

empowers hairdressers with a vast array of 

choices, all meticulously made in Italy. The 

company's dedication to studying, designing, 

and innovating remains unwavering after more 

than 40 years. Ceriotti continues to evolve, 

ABOUT US 

Company Name: 

Ceriotti srl 


Via Moscova, 21 Milan - Italy 

Website: 

www.ceriotti.it 

Founded in: 

1977 

CEO: 

Marco Ceriotti 


worldwide

utilizing noble materials processed in their 

molds, sourced from Italy or Europe. In a field 

often marked by stereotyped products, Ceriotti 

stands out through innovation, consistently 

aligning with or anticipating industry trends. 

EMBRACING AN INTERNATIONAL SPIRIT 

Ceriotti's global presence expanded 

through years of participation in exhibitions 

worldwide. A testament to its commitment, 

Ceriotti has become a recognized brand on all 

five continents. Marco Ceriotti, the President, 

emphasizes the goal to be a market reference. 

Ceriotti doesn't just provide products but 

offers a comprehensive service, complete 

assistance, and superior quality. With over 

2000 customers worldwide choosing Ceriotti 

daily, the brand's international reputation is 

well-established. 

REASONS WHY 

Made in Italy 

Sustainability Inspired 

by Nature 

Offering unique solutions, 

tailored made 

International Spirit

CERIOTTI 

STAR 

PRODUCTS 

Ego Brushless 

Digital Motor 

The most technological 

professional hair dryer. 

With its new digital 

motor, the Ego hairdryer 

offers a duration up to 

10,000 hours of use, 

4 temperatures and 

guarantees maximum 

performance in a weight 

of just 330 grams. 

The Ceriotti protection 

system defends it from 

the shocks, the HPS2 

maintains the body cool 

to the touch, the Silent 

brushing technology 

makes it silent during 

the use and, last but 

not least, the ionic 

technology included 

makes the hair soft 

professional filtration, 

air sanitization and 

lighting system. 

Designed to see the 

best results in the hair 

colouring phase or 

technical work and to 

guarantee the welfare 

of the hairdressers, our 

number one priority. 

Light is adjustable with 

a remote control, from 

more relaxing to more 

intense tones. 

3 levels of filtration 

remove fumes and 

smell, preventing the 

inhalation of chemical 

agents. The sanitization 

system disinfects 

the air with the UV-C 

lamp guaranteeing a 

recirculation of clean air. 

CONCEPT is all this in a 

single device. 

Italian Haute Couture 

Ceriotti is an italian 

leader in haute couture 

for hairdressing 

salon design. “The 

only man I know who 

of the hairstylists. 

Quiltings, embredories, 

customizations: Ceriotti 

celebrates the culture 

of Italian style, with the 

“Alta Sartoria Italiana” 

collection, created to 

enhance the care and 

passion we put every 

day into creating our 

products and with which 

we want to offer you - 

once again - the widest 

choice of solutions 

to personalize your 

salon. All of this, with 

the guarantee of 100% 

Made in Italy quality 

that has always 

distinguished us. 

Natura: Sustainability - 

Inspired By Nature 

The trolleys made by 

Ceriotti always got 

unique characteristics 

that make them different 

from any other on 

the market. Special 

anti-dye materials, 

patented “no hair 

wheels” and reliability 

very important cause 

by reducing the plastic 

consumption. From 

this comes the new 

trolley collection, 

NATURA, made entirely 

with officially certified 

recycled plastic from the 

urban waste recollection. 

and shiny. Everything 

is studied to offer the 

best drying and styling 

experiences to the 

hairdressers. 

Concept 

Ceriotti is always looking 

for new technological 

solutions to amaze 

the hairdressing 

world. Concept, a 

patented product, is a 

behaves sensibility is 

my tailor: he takes my 

measurements anew 

each time he sees me. 

The rest go on with 

their old measurements 

and expect me to fit 

them” - George Bernard 

Show. This is what 

Ceriotti has set itself: to 

offer unique furnishing 

solutions, tailored with 

sartorial care around 

the needs and wishes 

in the years have always 

characterized our 

trolleys. Now, Ceriotti, 

that has always offered 

the best quality with 

a low environmental 

impact goes one step 

further, demonstrating 

his attention for the 

environment and giving 

the possibility to his 

customers to offer 

their great contribute 

for this current and

DANCOLY 

COSMETICS 

AIMING FOR PERFECTION: 

QUALITY AND INNOVATION 

Back in 1958, Gilles le Bret, an enlightened 

chemist and botanist from Aix-en-Provence in 

southern France, the home of natural beauty 

known for landscapes burgeoning with flowers 

and grass, set up a technical laboratory 

for the purpose of researching the benefits 

that botanic extracts may offer the human 

body and, more specifically, hair cells. Then 

in 1965, with a view to applying the results of 

his research to the products themselves, Gilles 

le Bret formally found Dancoly Cosmetique, 

specialised in manufacturing a series of 

cosmetics formulated with botanical extracts. 

Four years later, the Dancoly Spa series was 

initially launched as the first brand formulated 

with botanical extracts and oils able to 

meet the specific needs of different hair types, 

contributing to the success of these products 

with end users. 

After continued research and investments, in the 

year 1980, Gilles le Bret discovered that the essence 

extracted from deep-sea seaweeds and 

ABOUT US 

Company Name: 

Dancoly 

Cosmetique, 

France 

Espace Le Beauvalle 

Bat B, 4 RUE Mahatma 

Gandhi 13090 Aix-EN 

Provence, France 

Website: 

www.dancoly.fr 

www.vieso.fr 

Founded in: 

1990 

Factory Area: 

10,000 sq. feet 

Production Capacity: 

Professional 

Hair Care Products: 

2.5 ml bottles/month 

Skin Care and Body 

Products: 

1.6 ml bottles/month 

Gift Set Assembly: 

1.2 ml sets/month 

Soap Production: 

120 tonnes/month 

Main Brands: 

Dancoly Angel Provence 

Hair Care Line/ 

Dancoly Angel 

Professional 

Hair Care Line/Dancoly 

SPA Hair Care Line/ 

Argan Oil Line/ Vieso 

Hair Care Line 

Main Export 

Destinations: 

UK, USA, Russia, 

Mainland China, 

Italy, Japan, 

New Zealand, Austalia, 

Canada, Sweden, 

Indonesia, Demark, 

Hungary, 

Ukraine, Taiwan, 

Singapore, Malta, 

Malaysia, Dubia, 

Saudi Arabi, Kuwait, 

Yemen, Iraq, 

Hong Kong, Latvia, 

Cyprus, Greece, 

Poland, Finland, 

South Africa

Dancoly is present at leading 

trade fairs around the world: 

left, the fair in Paris, France 

and below, Cosmoprof 

in Bologna, Italy. 

REASONS WHY 

Environmental Protection: 

all packaging materials 

can be recycled 

Cruelty-free: product 

testing only on human hair, 

never on animals 

European and FDA GMPC 

(Good Manufacturing Practice 

Cosmetics) Certification 

Safe & Natural Ingredients: 

No parabens, SLS, paraffin 

oil, vaseline, propylene glycol, 

cocamide DEA 

various biological active ingredients had amazing 

repairing effect on aged and yellow hair. He 

immediately invited his friend George Girartin - a 

top hair stylist in France, to join his team. Based 

on their concerted efforts, Dancoly Cosmetique 

released the Angel line two years later. 

With the development of Dancoly Cosmetique 

and its plans for international expansion, since 

1998, Dancoly has taken steps for building a 

global brand. Today the brand has successfully 

penetrated markets in more than 60 countries 

in Europe, the Middle East, and Asia – earning 

the overwhelming approval of hairdressers all 

around the world.

DANCOLY COSMETICS 

DIVERSIFICATION AND COMMITMENT 

Dancoly Cosmetique France now owns more 

than one thousand cosmetic formulas for products 

in a variety of fields, including haircare, 

skin care, beauty and personal care. Their mission 

is to meet the demands of both the wholesaler 

and end client with quality products in 

all these fields at affordable prices 

With a view to guaranteeing optimal service 

worldwide, Dancoly France has recently invested 

heavily in constructing a modern GMP 

production base in China. This plant was designed 

and engineered to provide all the production 

services necessary to this end, including 

the moulding of packaging materials, product 

design ,research and testing of filling and manufacturing 

processes, to meet all the needs 

of OEM/ODM customers and provide the most 

competitive products for their brands 

It is common knowledge that manufacturing 

luxury cosmetics at a high price range is easy. 

But Dancoly is committed to a self-imposed 

challenge of making high-quality cosmetics 

available to a much wider market while relentlessly 

striving for perfection. Indeed, the 

brand portfolio continues to grow, with the addition 

of cutting-edge and innovative products 

that meet the most demanding standards of 

both quality and safety, making no compromises. 

Nothing less than the best will do. 

STAR 

PRODUCTS 

COCONUT & VANILLA 

REPAIR SHAMPOO/ 

CONDITIONER 

300ML/800ML 

Containing nutrient rich 

Coconut Oil, Vanilla 

Extract and Purified 

Cinnamon Peel, will 

gently cleanses, protect, 

repair and moisturize 

hair that is dry or 

damaged. Both your 

scalp and hair will be 

left feeling refreshed, 

hydrated, smooth and 

soft. 

POMEGRANATE & FIG 

COLOR SHAMPOO/ 

CONDITIONER 

300ML/800ML 

Containing a luxurious 

combination of 

Pomegranate and Fig 

Fruit extracts, will gently 

cleanse while helping to 

maintain the longevity 

of hair color, leaving 

hair looking and feeling 

revitalized and shiny. 

AVOCADO & MELON 

MOISTURE SHAMPOO/ 

CONDITIONER 

300ML/800ML 

Containing a 

moisturizing blend of 

Avocado Oil, Melon Fruit 

Extract and Aloe Vera, 

will gently cleanse, 

hydrate and soften 

even the driest of hair, 

improving elasticity and 

leaving it looking and 

feeling healthier and 

softer. 

This new FRÜ range can 

keep the fragrance for a 

long time. After the hair 

is cleaned and dried, 

the hair will leave a light 

and sweet aroma of 

fruit on the hair, making 

the mood bright and 

refreshing. 

They are rich in vitamin 

C and vitamin E, which 

can resist oxidation and 

protect the skin. 

Because of its 

natural plant extract 

ingredients, provide rich 

healthy nutrition for hair, 

which nourishes the hair 

root, strong hair not only 

conserve hair, deeper 

care scalp, fresh all day 

long. 

It has also a softer 

packaging made with 

100% recycled, the 

same vegan/natural 

ingredient formula as 

usual.

DIVA 

UNLEASH 

YOUR CREATIVE ENERGY 

OUR HISTORY 

Established in 2006, Diva Pro Styling has 

established itself as one of the UK's leading 

salon-exclusive, electrical brands. Offering a 

range of products in every drying and styling 

category, they have become respected as the 

salon professional's go-to brand for high-quality 

innovation at trade-friendly prices. 

The brand is stocked in most UK wholesalers, 

with its presence growing throughout Europe, 

and is represented by globally recognised 

stylist, Christophe Gaillet, whose impressive 

client list includes Gucci, Thierry Mugler and 

L’Oréal Professionnel, among others 

ABOUT US 

Company Name: 

Diva Pro Styling 

Company Full Name 

Salon Europe Ltd. 


27 Furnival Street 

EC4A 1JQ 

Email: helpdesk@ 

saloneurope.com 

Website: 

www.divapro.co.uk 

Founded in: 2006 

UK & Ireland: 

Robert Carter 

robert.carter@ 


International: 

Francesca Donati 

francesca.donati@ 


Angela Castro 

angela.castro@ 


Anna Afonina 

anna.afonina@ 


Main Brands: 

Diva Pro Styling 

Desired Export Destinations: 

Continental Europe, 

Middle East

REASONS WHY 

Diva Pro creates innovative styling 

tools with stylists in mind! 

Hairdryers with digitally-controlled, 

brushless DC motors that use less 

energy and last up to 10x longer 

3-metre, salon length, heat-proof 

cord for fuss-free styling 

Christophe Gaillet is a brand ambassador for 

Diva Pro Styling. 

Christophe is a multi-award winning Hairstylist 

based in Paris and member of the Haute 

Coiffure Française artistic team.

DIVA 

STAR 

PRODUCTS 

Atmos Atom 

Hair Dryer 

Obtain both style and 

substance with the 

ultra-compact Atmos 

Atom Dryer. Weighing 

only a quarter of the 

weight of a typical 

professional AC Motor, 

without compromising 

on strength or power, 

the 100,000 RPM 

motor has been 

expertly designed 

for ultra-fast drying 

with significantly less 

motor noise, allowing 

for a stress-free 

salon experience. 

Make it your own 

with replacement 

sleeves, available in a 

choice of colourways, 

available for purchase 

separately. 

Air Curl 

Styling Wand 

Introducing an entirely 

new concept in 

hairstyling technology. 

Our innovative curling 

system provides 

heat and wave-fixing 

technology in one 

lightweight, easy-to-use 

tool, to create quick, 

long-lasting curls for all 

hair types. Requiring 

less, and lower, heat 

to fix curls and waves, 

makes for a gentler, 

kinder hairstyling 

experience in one 

elegant tool. 

Digital Styler 

Expertly engineered 

ceramic floating 

plates, infused with 

Macadamia, Argan 

Oil & Keratin, lock in 

long-lasting sleekness 

and shine. The digital 

variable heat settings 

range from 110°C to 

235°C, offering you 

the perfect range of 

temperatures to safely 

create super-smooth 

and long-lasting styles 

for all hair types and 

textures.

With interchangeable patterned sleeves for creative stylists 

Scan the QR code 

for loads more info 

divapro.co.uk

ECHOSLINE 

FOLLOW THE VEGAN WAY 

OF ECHOSLINE 

A NEW SMART HAIR BEAUTY 

PHILOSOPHY IS HERE! 

Created in Italy in 1998, Echosline is a 

professional haircare brand that has 

embraced the «Smart Beauty» philosophy. 

Over the years, it has evolved and embarked on 

«The Vegan Way», formulating products based 

on high % of natural origin ingredients 

and developing environmentally-friendly 

packaging and materials, while respecting 

professionals and consumers. A 

sustainable and “smart” beauty is the 

vision that drives Echosline towards a 

«less is more» concept. 

«LESS» is the way to achieve a vegan and 

sustainable beauty, removing all that is not 

essential. 

«MORE» is what nature gives us when we 

learn to take the best out of it, while fully 

respecting it. 

Echosline’s Smart Beauty aims at reducing its 

impact on the environment and consumers, 

making beauty ethical and sustainable with 

100% vegan haircare products & Echosline 

aims at offering salons all over the world 

professional treatments, promoting essential 

beauty and simplicity as the best expression of 

authenticity. 

ABOUT US 

Company Name: 

Pettenon 

Cosmetics 

S.p.A. SB 


Via del Palù, 7/d 



Brand: 

Echosline 

Website: 

www.echosline.it 

Founded in: 

1998 

Main Brands: 

Echos Color, 

Karbon 9, B.Pur, 

Seliàr, Synergy Color 

Main Export 

Destinations: 

More than 

60 countries 

in the world

STAR 

PRODUCTS 

REASONS WHY 

Smart beauty with reduced 

environmental impact and innovative 

vegan products 

Research in innovation with high 

% of natural origin ingredients, 

biodegradable formulas and 

sustainable packaging 

Respect for the professionals, 

the people and the planet 

The new Echos Color 

with 89 nuances 

100% VEGAN HAIR 

COLOURING CREAM 

Echos Color is the new 

Echosline hair coloring 

cream, without PPD 

and without resorcinol, 

enriched with green 

Tea extract, Tsubaki oil 

and Date oil. 

Claims & Benefits 

Completely vegan, the 

new color line fully 

reflects the "Less is 

more" philosophy that 

the brand has been 

pursuing since 2018. 

Not only the formula, 

but also the pack is 

sustainable and 

environmentally friendly, 

thanks to a 

compostable case, an 

infinitely recyclable 

aluminum tube and a 

cap that is 50% less in 

plastic than the previous 

one. 

Technical details 

The green tea extract 

protects the hair from 

oxidation and increases 

the duration of the color. 

The tsubaki oil 

increases the brightness 

of the color making the 

hair soft and shiny. 

The date oil protects 

and moisturizes the 

hair during coloring, 

leaving it healthy with 

each color service 

performed in the salon. 

VeganOK certified. 

What does it make the 

product special? 

Completely vegan 

formula, free of PPD and 

resorcinol, it has a less 

sensitizing formula for 

the clients in the salon 

and for the hairdresser. 

With high coverage of 

grey hair in a sustainable 

and compostable pack, 

there are 89 nuances to 

try and mix with each 

other to give space 

to creativity and to 

create taylor-made color 

service, among them 

the new innovative 

shades and color 

families such as .7 

Cold and .0 Ice. 

The new Echos Color 

guarantees to the 

modern colorist a 

coloring system adapted 

to the complex needs 

of salon clients, offering 

contemporary shades, 

with excellent long 

lasting color of each 

tone.

FANOLA 

A NEW EMOTIONAL 

DIMENSION 

FANOLA was born in 2005 as a professional 

brand offering a complete range of treatments, 

technical products and styling, over the years 

has increasingly established itself in the hair 

care world, becoming the international 

benchmark for the most creative and innovative 

hairdressers and consumers, thanks to a 

strong presence on social media. Fanola is the 

Made in Italy brand of professional hair 

products, designed to follow the latest trends 

and to meet the needs of all the hairstylists in 

the world who want to share their creations in 

the social media. 

We are focused on creating a strong relationship 

between the brand and its followers, both 

hairstylists and end consumers but also on 

creating an international community with all 

distributors to communicate the brand uniquely, 

strengthening its values. 

Fanola is marked by its vivacity and its 

exuberant diversity; it loves to dare and move 

the concept of beauty a step beyond. An 

unconventional beauty, which goes beyond 

the classic aesthetic canons. Fanola 

enhances the beauty of each individual, 

beyond any stereotype, celebrating diversity 

and multiculturalism. 

FANOLA, IT’S MY BLOND! 

Fanola is known worldwide thanks to No Yellow 

shampoo; the quality and effectiveness of the 

No Yellow Shampoo are the basis of the 

product's success and they had generated a 

worldwide awareness for the brand. The No 

Yellow line has gradually expanded to offer a 

complete service dedicated to blonde hair, with 

products dedicated not only to the care but also 

to coloring and bleaching, always characterized 

by the presence of specific pigments that 

counteract unwanted yellow reflections. 

ABOUT US 

Company Name: 

Pettenon 

Cosmetics 

S.p.A. S.B. 





Brand: 

Fanola 

Founded in: 

2005 

Website: 

www.fanola.it 

Main Brands: 

Fanola; No Yellow; 

Orotherapy 

Main Export 

Destinations: 

Europe, North America, 

Australia; United Arab 

Emirates; New Zeland, 

Canada

REASONS WHY 

Colourful/Creative/Community 

addicted 

Democratic & Inclusive 

Unconventional 

Frequent innovation 

Brand focused on social media 

Extreme performing products 

100% Made In Italy 

Professional Quality 

Hairstylist’s community 

International Distribution 

STAR 

PRODUCTS 

Wonder No Yellow 

Shampoo & Mask 

Wonder No Yellow 

takes centre stage in 

Fanola’s amazing array 

for people with blonde 

hair. An extra helping 

of nutritious qualities 

has been added by 

a host of powerful 

ingredients such as 

Dragon Fruit and Marula 

Oil, but everything 

still revolves around 

the star player: violet 

pigment. To neutralize 

undesired yellow effects 

on bleached, blonde, 

streaked or grey hair and 

making them even softer 

and glossier. 

As well as neutralization 

of yellow hues, it 

also gets exceptional 

moisturizing and 

protection. 

No Orange Treatments 

It is a professional 

treatment including 

Shampoo, Mask and 

Conditioning Foam, 

featuring a highlyconcentrated 

BLUE 

pigment in their 

formulation to neutralize 

copper-red-orange tones 

while giving hair a cold, 

shiny and even tone. 

In particular, Blue Foam 

is ideal on white hair 

for icy effect result, 

leaving hair nourished 

and disetangled without 

weighing down. 

Wonder Color Locker 

Wonder Color Locker is 

the new range to cater to 

the needs of people with 

coloured hair. 

As well as leaving hair 

unbeatably shiny and 

silky thanks to the 

properties of chia seed 

oil, the new haircare 

range contains sodium 

gluconate to preserve 

cosmetic colour over time 

and provides protection 

from heavy metals. In 

addition, scales are 

gently sealed thanks 

to the acidic pH of the 

formulas, for healthy, 

strong and thriving hair. 

Fanola Color 

Permanent coloring 

cream with ammonia, 

enriched with Ginkgo 

Biloba. Available in 

119 shades, which 

can be mixed together 

to obtain infinite shades 

of color. Formulated 

to respect the skin 

and hair, it leaves hair 

bright and healthy and 

guarantees a long-lasting 

result. It allows to realize 

uniform and bright 

colors with rich, deep 

and natural reflections 

with 100% coverage of 

white hair.

FARMEN 

A HISTORY OF SUCCESS 

AND VALUES 

Farmen International Cosmetics Distribution 

was born in 1964, in a small three-room laboratory 

in Turin, Italy. A genuine firm, fruit of the 

labour of two generations, offering effective, reliable 

and cutting-edge products to beauty 

treatment and hairstyle professionals. A firm 

that is recognised and appreciated in more than 

80 countries, across the five continents. Right 

from the first product, Farmesil silicon spray, a 

brainchild of founders Mariarosa Ceccon and 

Piero Manzetti, it stood out for its innovative 

and modern business approach. This is how 

the first gas-free Italian hair spray, Natural, was 

born, and all the other products that enrich its 

three brands: Vitality’s, Neà-Spa and Fascinelle. 

Below, Farmen's Management 

and headquarters. 

ABOUT US 

Company Name: 

Farmen International 

Cosmetics 

Distribution SpA 


Via Leinì, 150 

10036 Settimo Torinese (TO) 

Italy 

Website: 

www.farmenspa.com 

Founded in: 

1964 

Main Brands: 

Vitality's, Neà-Spa, 

Fascinelle 


The World 

A COMPLETE PRODUCTION CHAIN 

One of their strong points is the ability to 

manage the entire production chain within the 

company: from the initial concept to the selection 

of raw materials and active ingredients, 

right up to production, delivery and education 

of the end user. Only in this way, by meticulously 

checking each and every step, can 

Farmen truly guarantee the quality and reliability 

of their products. These tests are so stringent 

that no more than around 100 of the approximately 

600 formulas evaluated every year 

are actually manufactured on an industrial 

level. Since its establishment, Farmen has 

always pursued a single objective: offering beauty 

and style professionals effective, reliable 

and innovative products to meet all their working 

needs. The result of this commitment 

is reflected today in three production lines: 

Vitality’s, Neà-Spa and Fascinelle. Vitality’s 

is the line dedicated to hair stylists, offering 

a complete high-quality range designed to 

enhance clients’ style and improve their wellbeing. 

These specific colouring, shaping and 

styling solutions offer added value: the creativity 

and experience of Italian-made products. 

Neà-Spa is the brand dedicated to the professional 

beauty sector. This complete range of 

treatments for the face and body uses natural 

and exclusive active ingredients derived from 

Farmen’s research. Fascinelle, the brand created 

to satisfy the needs of clients who purchase 

through the selective perfumery channel, is a 

complete line of high-end products for the wellbeing 

and styling of hair.

Left, some images of 

the production chain. 

REASONS WHY 

A Modern Company 

Strong Research and 

Development Department 

A complete production 

chain 

Local and glocal at 

the same time 

Made in Italy 

Strong values 

50 years of experience 

THE CHARTER OF VALUES 

Farmen has always believed in values such as 

respect for the environment, safety at work, 

customer care and commitment to the local 

environment, with the awareness that profit 

and responsibility cannot be separated. Today 

Farmen has decided to go beyond this mission 

statement, formalising their values and objectives 

with the project “The Sustainable Colours 

of Beauty”, a social responsibility strategy that 

aims at promoting a new kind of beauty, closer 

to the Environment and to People. The first result 

of this commitment was the formalisation 

of the “Charter of Values and Commitments” 

which was born as an evolving document and 

becomes richer through dialogue with all the 

firm’s stakeholders. One of Farmen's strong 

points is the internal management of most 

of the supply chain, which ensures the maximum 

quality, transparency and reliability of 

their products. Raw materials: Farmen is developing 

a sustainable supply policy based on 

environmental and human rights protection. 

The aim is to guarantee that even suppliers 

of their main ingredients respect this policy by 

the end of 2018. Packaging: Farmen is at work 

to eliminate overpackaging, reduce the weight 

of packages by 15%, and reach 100% recycled 

paper and cardboard, partly certified as sustainable 

by the end of 2018. Finally, the company 

provides support, assistance and training before 

and after sale to professional clients, ensuring 

that products are 100% safe both for 

humans and for the environment, thanks to 

thousands of analyses carried out each year 

by quality control at R&D laboratories. 

FROM GLOBAL TO LOCAL 

Farmen is a traditional Italian firm, strongly 

linked to the local environment and at the 

same time present in more than 80 countries 

across the 5 continents. It is a spokesperson for

FARMEN 

Italian quality in the World. Reconciling this twofold 

nature has always been one of the essential 

points in its corporate mission: for this reason, 

70% of personnel lives in Settimo Torinese and 

90% of first level suppliers can be considered 

local. Always in this perspective, Farmen offers 

continuous and practical support to the local 

social fabric, sponsoring sport activities, NPOs, 

students, hospitals and other organisations. But 

international markets are also an integral part of 

the soul of Farmen: future goals include penetrating 

markets in ex-Yugoslavia, Argentina, Perù, 

Chile, Turckey, Singapore, Mongolia, Norway, Sweden, 

UK, Ireland, Iceland, Mexico, South Africa. 

What type of partners are we looking for? Professional 

importers, corporations, and retail chains. 

PEOPLE: THE ADDED VALUE 

Farmen's employees are their greatest asset: 

for this reason, the firm guarantees health protection 

and safety at work, transparent recruitment 

policies, equal opportunities and equitable 

remuneration, special terms for maternity 

and agreements with nurseries, freedom of 

trade union representation and continuous 

professional development. In parallel, we share 

the will to commit to a strategy of tangible and 

transparent external communication, to make 

Farmen's commitment visible and involve the 

entire supply chain. Additionally, we support 

the local environment and the local community, 

with the creation of virtuous economic and 

social systems. 

STAR 

PRODUCTS 

Zero/Vitality’s 

Zero is renewing itself, 

with a more ecological 

conscience, shifting 

the emphasis onto 

the sustainability of 

consumption. 

Vitality’s has chosen 

to embrace the Vegan 

philosophy with 3 green 

pillars: 

- for Us Vegan is: No 

sumbstances of anial 

origin or derivation and 

no GMOs are used. 

- 80-83% natural 

index: A tangible 

sign of Zero Colour’s 

daily commitment to 

respecting the planet 

and the well-being of 

women. 

- Formulation with 

Organic extracts: 

of green tea, aloe, 

marshmallow, 

equisetum, and thyme. 

With anti-oxidant and 

emollient properties, 

they help protect colour 

and leave hair softer 

and silkier. 

Deco/Vitality’s 

The new Deco line is 

the professional choice 

to play freely with light 

and look after hair at 

the same time. Deco 

contains Complex oil, a 

precious blend of Cotton 

oil and Illipe butter 

that by nourishing the 

hair helps reduce the 

depleting effects of the 

bleaching process. The 

keratin in the formula 

works synergistically with 

the Complex oil to protect 

hair and condition it 

superbly. Deco comprises 

a complete range for all 

lightening needs, looking 

after both scalp and hair. 

Epurà /Vitality’s 

From the heart of nature, 

to the heart of beauty. 

From the unspoilt nature 

of the Alps to the 

advanced technology 

of Vitality’s labs comes 

Epurá. Pura Complex: 

Gentian, Mountain arnica, 

Scots pine, Lemon balm, 

Juniper, 

St. John’s Wort. 

A multifunctional 

botanical complex 

carefully selected in 

collaboration with 

expert botanists to 

guarantee a safe 

and organic product, from 

seed to extract. 

Specific properties for 

each type of problem and 

intense fragrances. 

Tone/Vitality’s 

Delicate tone-on-tone 

colouring with no 

ammonia. It works 

gradually over time 

and doesn’t lighten 

the base, for an 

extremely natural colour. 

Thanks to Switch-on 

Technology, every nuance 

was broken down 

into all its tones to 

scientifically balance 

the percentages of 

coloured pigments 

and thereby obtain 

pure nuances.

THE VEGAN* COLOUR 

HIGH NATURAL INDEX 

Equisetum 

Marshmallow 

Thyme 

Green tea 

Aloe 

THE VEGAN HAIR DYE WITH A HIGH NATURAL INDEX 

Our commitment to respecting the planet and the beauty of women 

Diamond 

Skin Protection 

Shine 

Complex 

Sweet 

protection 

Ammonia 

free 

With 

PTD 

Organic 

extracts 

We love 

pets 

*Contains no animal-derived ingredients 

vitalitys.it

FRAMESI 

FASHION, STYLE AND 

UNIQUENESS 

Made in Italy since 1945, Framesi has been 

working for the professional hairdresser 

success providing salons with innovative, 

professional products that deliver in salon 

precision, predictability and performance. 

In Framesi beauty and fashion blend with 

individual artistry and creativity, boosted by a 

cutting-edge training program. 

AN IDEA. A DREAM. 

The courage to believe in it and make it 

come true. With the mere support of family 

and friends, an Italian story of passion and 

Mr Fabio Franchina, President. Ms Patrizia Caldera, 

Marketing&Corporate Communication Director and Mr Rudi 

Meicht, International Business Director. 

ABOUT US 

Company Name: 

Framesi SPA 


Strada Statale dei Giovi 135 

20037 Paderno Dugnano (MI) 

Italy 

Website: 

framesi.it 

education.framesi.it 

Social: 

@framesiofficial 

@framesieducation 

Founded in: 

1945 

Main Brands: 

Framcolor, Morphosis, 

FOR-ME, Framesi Barber Gen 


USA, Tunisia, Pakistan, Czech 

Republic, UK, Switzerland, 

Argentina 

determination began. And an exclusive 

alliance with hairdressers, which will never 

fail, was born as well. 

RESEARCH AND QUALITY PRODUCTS 

•State-of-the-art production techniques for 

less water and environmental impact 

•Use of more and more raw materials of 

natural and local origin 

•Use of packaging made of recycled or 

recyclable material where the product allows it 

LEARNING BY DOING: THE ULTIMATE 

EDUCATIONAL PROJECT 

A training program designed to bring Italian 

fashion all over the world and turn all of 

Framesi’s hairstylists into 360-degree beauty 

consultants and successful designers, as well 

as improving their technical skills. Framesi 

Education places emphasis on the importance 

of high-level lifelong training, a comprehensive 

program of technical and style courses in 

classroom and web sessions, to please 

even the most demanding professionals. 

A training program designed to bring Italian 

fashion all over the world and turn all of 

Framesi’s hairstylists into 360-degree beauty 

consultants and successful hairstylists, 

as well as improving their technical skills. 

Framesi Education places emphasis on the 

importance of high-level lifelong training, 

a comprehensive program of technical 

and style courses in classroom and web 

sessions, to please even the most demanding 

professionals. In order to deliver a one voice

REASONS WHY 

educational project, training is is coordinated 

by Framesi headquarters through extremely 

knowledgeable Italian and international 

professional trainers. 

ARTISTIC TEAMS, INNOVATIVE TECHNIQUES 

AND INTERNATIONAL EVENTS 

• Three artistic groups - Italian Style Framesi, 

Italian Style Energy and International Hair 

Style Framesi, in synergy with famous trendsetters 

- each year develop IS - THE HAIR 

TREND FRAMESI, a total look collection and 

a COLOR COLLECTION with a contemporary 

and Italian touch 

•The ITALIAN CUT proposed by Framesi is 

the fastest and most effective method for 

creating hairstyles always in line with fashion 

and style trends 

•A series of international events, starring 

Italian-made products, guarantee a strong 

brand presence throughout the world, enabling 

Framesi to be perceived as the largest Italian 

beauty multinational 

A family business 

Our mission: To work 

exclusively for the success 

of the hairdresser 

100% made in Italy 

Creativity, good taste and 

style: the very essence of 

Italy, highly valued all over 

the world 

Attention to people 

A unique project based 

on common goals to be 

shared with staff and 

customers alike

FRAMESI 

STAR 

PRODUCTS 

Framcolor 2001 

Framcolor 2001 has 

always been the color 

symbol of Framesi 

excellence and is the 

first choice of colorists 

who love creating unique 

nuance, custom-made 

for each client. The 

protective anti-age 

formula and high-quality 

pigments made even 

more stable by special 

technology, make 

FRAMCOLOR 2001 the 

most loved color by 

professionals from all 

over the world. 

Framcolor Glamour 

Contemporary and 

versatile, it's the 

ready-to-use color for 

Framcolor 2001 Intense 

This innovative 

permanent color 

combines luminosity 

and brilliance with 

unbeatable intensity. 

Framcolor 2001 Intense 

halves processing times 

and responds to the 

needs of professionals 

and consumers. Its 

revolutionary formula 

delivers up to 100% 

coverage of grey hair 

while protecting the 

scalp and hair. 

Morphosis Restructure 

The most effective salon 

treatment for hair with 

structural damage and 

loss of tone and body. In 

three steps, it restores 

collagen and proteins; 

the hair is instantly 

plumped and reinforced 

in its most damaged 

parts, so it is perfectly 

regenerated. 

Key ingredients: 

• Fermented Rice 

Extract: is produced 

through an exclusive 

hyper-fermentation 

process. The result is a 

healthy, strong, hydrated 

and glossy hair. 

• Vegan Collagen: 

increases cell activity, 

improves blood flow and 

prevents cellular aging 

• Plant-derivered 

Peptides and Amino 

Acids: reconstruct and 

replenish keratin in 

damaged hair. 

For-Me 308 Elevate Me 

Curl Cream 

The ideal product to give 

curly hair definition and 

a fantastic silky touch. 

Volumizing and super 

conditioning, FOR-ME 

308 contains extract 

of Wakame Seaweed 

against pollution, antifrizz 

filming agents, shea 

butter and UV filter. 

maximum duration. 

Framcolor Glamour 

is the perfect premixed 

color to make 

a face harmonious 

and exalt cut details 

with contrasting color 

flashes. Uniform results 

from top to bottom and 

hair always protected 

have made it an 

international success.

WE CHANGE. IT’S NATURAL. 

• Maximum functional and cosmetic results 

• Reduced environmental impact 

• Raw materials up to 98% natural origin 

100% VEGAN 0% GLUTEN 0% SLES & SLS 

0% PARABENS 

0% SYNTHETIC COLORS

G. COSMETICS 

THE BEST SOLUTION 

FOR OUR CLIENT 

G. Cosmetics (Gidon Cosmetics Group) is 

one of the oldest companies in Israel who 

operate in the professional beauty industry 

since 1974. Our products can be found in 

the top location of the market: exclusive hair 

salons, exclusive Hotels and SPA resorts, 

beauty salons as well as professional outlets 

supplying electric appliances. Using the vast 

experience in R&D and knowledge of the local 

and global markets, the company developed 

in the last few years new line of professional 

products which can provide a comprehensive 

solution to world wide distributors to the 

professional market who seeks to offer their 

clients highest quality products with fair 

prices. We own the following brands: Jul Pro 

(comprehensive professional hair products), 

NG-PRO – electric tools for beauty salon, 

Ng Beauty – beauty salon accessories and 

BALSTER – patent pending hair dryer and hair 

brushes. 

OUR VISION 

Provide our clients with a distinct portfolio 

of solutions that make the daily moments 

into unique experiences. We seek to always 

supply the best to our clients. 

OUR VALUES 

Family atmosphere: we believe that working 

in a family-like ambience instills confidence 

and trust, providing our employees with the 

support they need to grow and perform even 

better, thus maximizing our business results. 

ABOUT US 

Company Name: 

G. Cosmetics - Gidon Cosmetics Ltd. 


5th Shidlovsky Street, Yavne Israel 

Website: 

https://www.gidoncosmetics.co.il/en/ 

Contacts: 

+972-8-9523777 

ofer@gidoncosmetics.co.il 

Founded in: 

1974 

Main Brands: 

JUL, NG-PRO, NG-BEAUTY, BLASTER 


Greece, Cyprus, USA, Central Europe, Far East 

In the photo: 

Reuven Shaban, President, 

Ofer Mor, CEO, 

Sharon Shaban, Business 

Development Manager

REASONS WHY 

Total solution for Importers 

(“one stop shop”) 

Innovative products 

Flexible prices range 

Focus only in the professional 

beauty salon market for almost 

50 years 

High Global reputation 

Provides fast solutions 

Client orientation: we focus on our clients 

and lead an ongoing dialogue with them to 

gain the deepest understanding of their 

needs. 

Excellence: we strive to excel and to carry 

out each task in the best way possible. We 

don't know a better way for achieving optimal 

results. 

Innovation: we challenge ourselves constantly 

to generate added value for our clients and 

protect our position as the leaders in hair and 

beauty care. 

The company is private owned company 

who build it’s reputation through the years 

by working with the global players of the 

professional beauty industry. The main 

focus of the company is the beauty salons 

market. We are the exclusive distributors of 

international brands as well as the owners of 

our own brands. Our products can be found in 

the top location of the market: exclusive hair 

salons, exclusive Hotels and SPA resorts, 

beauty salons as well as professional outlets 

supplying electric appliances.

G. COSMETICS 

WE ARE CURRENTLY REPRESENTING THE 

FOLLOWING BRANDS: 

Hair Professional Products 

OLAPLEX - USA 

JUL PRO - P.L 

MATRIX - USA 

Beauty Salon, Hair Salon Machines and 

Furniture 

MALETTI GROUP - ITALY 

NILO GROUP - ITALY 

TAKARA BELMONT - JAPAN 

NG BEAUTY - P.L 

MEGASUN - GERMANY 

Tools and Accessories 

NG PRO - P.L 

BLASTER - UK 

Framer - USA 

In order to support this wide range of products 

the company owns the following facilities: 

- Head Quarter Offices 

- Logistic Center 

- The biggest show room in Israel 

- Exclusive training center 

- Licensed Cosmetic Factory facility

STAR 

PRODUCTS 

Occupying 1,000 Sq. 

m., Gidon Cosmetics’ 

showroom is the 

largest of its kind in 

Israel, housing a broad 

range of high-quality 

professional brands, 

including prestigious 

international brands 

that allow professionals 

to personalize their 

studios and salons 

with the best furniture 

and accessories with 

the utmost confidence 

that they bought the 

best technology with 

uncompromising finish. 

We believe that the 

beautiful and extensive 

range in our showroom 

will allow you to choose 

the best for your 

business needs and 

expertise at different 

price points, from 

classic to trendy design. 

Among others, our onestop-shop 

showroom 

displays treatment and 

beauty beds in various 

sizes and impressive 

technical specification, 

elegant pedicure 

couches, therapist 

chairs, manicure 

workstations, electric 

appliances, various 

Lupa lamp models, 

nail dryers, sterilization 

equipment, massage 

stones heaters, service 

trolleys, massage 

chairs, electric beds, 

and more.

GA.MA 

HAIR AND BEAUTY 

TECHNOLOGY SPECIALISTS 

Founded over 50 years ago in Bologna, Italy, 

GAMA Italy Professional is a premier hair care 

company, renowned for its innovative technology 

and cutting-edge hair and beauty products that 

fulfill and exceed the everyday needs of 

consumers and salon professionals. In 1969, 

GAMA produced the first-ever mass-production 

professional hair straightener. 

Since its origin, GAMA has continued to be a 

trusted Italian brand in the hair, beauty and 

technology sectors, thanks to its innovative 

approach to product design and development. 

Over the years, continuous research in the hair 

care industry has led to groundbreaking 

technologies and practical features that make 

it easy and comfortable to achieve even the 

most elaborate hairstyles. 

Always keeping novel technology at the 

forefront, GAMA prides itself on providing 

unparalleled hair product solutions for both 

men and women. From hair straighteners and 

dryers to curling irons, trimmers and more, 

GAMA products are designed and manufactured 

based on decades-long profound market 

knowledge and continuous dialogue with 

industry experts. GAMA’s prowess in the hair 

care industry, coupled with its Italian artisanship 

and top-of-the-line design, satisfies the needs 

of the most demanding professionals, while 

also catering to everyday consumer needs. 

ABOUT US 

Company Name: 

GA.MA Srl 


Via Sant’Alberto, 1714 

40018 San Pietro in Casale 

Bologna - Italy 

Tel. +39 051 666 8811 

Email: info@gama.eu 

Website: 

www.gamaitaly.com 


Mr. Pasquale Barillà 

Commercial Director: 

Mr. Leonardo Facchini 

Collections: 

Gama Italy Professional, Gama 

Professional, Gama Salon 

Exclusive, GBS 


North America, Europe, 

Middle East, Asia

Today the brand is present in over 50 countries 

worldwide, with its main headquarters in San 

Pietro in Casale (BO) and four production sites 

divided between Brazil, Argentina, Italy and 

China. 

HISTORY 

Since its founding, GAMA was conceived to 

be an innovative game-changer that aimed to 

revolutionise the industry and market forever. 

It all started in 1969 when the creative 

wizardry of a number of beauty salons inspired 

Mario Gardini to seek a new way of interpreting 

hair care. The end-result was GAMA - which 

stands for Gardini, Mario - with none other 

than the birth of the first-ever mass-produced 

professional hair straightener. 

The launch of Quick-Heat Technology in the 

late 90s made the impossible possible; the 

introduction of hair straighteners that heated 

up and were ready to use in less than a minute. 

Quick Heat Technology was followed by the 

introduction of Instant Heat Technology (IHT), 

patented and launched in the professional 

market in 2010. This innovative technology 

revolutionized the world of styling, thanks to a 

state-of-the-art heating element that reaches 

working temperature in seconds, with a 

constant and extremely homogeneous 

distribution of heat over the entire surface of 

the heating plates & tubes as long as the 

straightener is turned on. IHT technology 

makes GAMA Professional hair straighteners 

& curling irons the fastest in the world to reach 

working temperature and be capable of keeping 

the temperature constant. 

GAMA’s next gamechanger would arrive with 

the introduction of the iQ Perfetto at the 2019 

COSMOPROF Bologna trade fair: a smart 

professional hair dryer that packs an 

outstanding blowing power in an ultra compact, 

elegant and light design, that weighs as much 

as smartphone. Enhanced with the most 

innovative and sophisticated technologies, 

every single aspect of the IQ Dryer was 

engineered to create the ultimate experience. 

REASONS WHY 

Focus on innovation and creativity, 

putting out state-of-the art, 

game-changing products with 

a focus on the professional world 

Italian Design 

Always at the forefront 

of industry trends 

Over 50 years of experience 

in the hair-styling industry 

Versatile and complete range of 

products, conceptualized to satisfy 

the most demanding stylists 

as well as mass consumers 

In 2022 GAMA won the Cosmoprof Awards 

with the new iQ2 the professional hair dryer, 

the next gen evolution of the professional dryer 

as light as a smartphone. The new iQ2 

reinforces GAMA as a continuous disruptor 

within the hair tool community and is set to be 

the new must-have in the professional market. 

With a look always turned to research and 

innovation, in 2022 GAMA inaugurates a new 

production center in Gossolengo (PC) dedicated 

to the realization of lightweight ultra-performant 

professional Italian motors through an 

increasingly sustainable model. The fully 

automated production process is aimed at 

achieving most advanced environmental 

standards in terms of energy use, using a 

completely decarbonized model. At the end of 

2022 Gama opened the company’s first 

headquarter in the US in New York. 

PROFESSIONAL WORLD 

GAMA’s Professional world is formed by three 

main collections: GAMA Professional, GBS & 

GAMA Salon Exclusive. Designed and 

manufactured based on decades-long profound 

market knowledge and continuous dialogue 

with industry experts, coupled with Italian 

artisanship and innovative design and 

technologies, the lines have been conceived to

GA.MA 

satisfy the needs of the most demanding 

professionals. GAMA has its own Lab & 

Engineering facilities in Italy dedicated to 

research and innovation where each 

professional product is carefully studied, 

developed and tested before distribution. The 

motors and inner components of the hairdryers, 

irons, clippers and trimmers are thoroughly 

designed and built in order to guarantee the 

best performance and top reliability. 

CONSUMER WORLD 

GAMA’s Consumer lines were created with one 

clear objective in mind: to provide the 

professional experience from the comfort of 

your own home. The range consists of a wide 

and complete selection of professionalinspired, 

premium hair-technology products 

put together to satisfy the needs of every type 

of consumer, inspired by the latest trends and 

technologies in the professional industry, and 

the latest developments in hair health. 

STAR 

PRODUCTS 

line is the only one in the 

market equipped with 

Auto-Clean Reminder 

technology that allows 

you to remove in a few 

seconds all hair residues 

or dust and all dirt 

trapped in filters. 

iQ2 is the result of the 

company’s continuous 

investment in Research 

and Development and a 

hairdryer with unique 

characteristics and 

performance. 

G-Style Duo Oxy Active 

This is a versatile 

powerful professional 

straightener equipped 

with internal and external 

titanium heating plates, 

that can be activated 

independently in just a 

matter of seconds 

thanks to Instant Heat 

technology. The inner 

28x110mm oscillating 

heating plates hug the 

hair gently, protecting it 

from heat damage. The 

outer heating plates 

rounded shape, allow 

Oxygen’s antibacterial 

properties, enhanced by 

the also anti-bacterial 

Nano Silver technology, 

allow for the deep 

cleansing of the scalp 

and hair. 

Pro Power 10 

Pro Power 10 is the hair 

clipper equipped with an 

ultra-powerful high 

performing professional 

motor that reaches 9000 

rpm. It is also equipped 

with a fast-charging 

lithium-ion battery: just 

1.5 hours is enough to 

get 90 minutes of 

autonomy. Its ultra-sharp 

stainless-steel blade 

ensures a delicate and 

precise cut. By using the 

side lever, it’s possible to 

get 5 different 

adjustments of the 

height of the blade from 

0.3 mm to 3.3 mm and 

with the 4 guide combs 

included, it can adjust 

the length of the cut from 

3 to 12 mm. The cordcordless 

function allows 

to work both with and 

without the cable. 

IQ2 

iQ2 

iQ2 is the lightest hair 

dryer in the professional 

market, weighing only 

294g / 10.3oz, 

combining ultra power 

and performance thanks 

to an intelligent 

brushless motor, it is 

30% faster than any 

other professional hair 

dryers and has an extra 

long lasting motor. 

G-Style Duo Oxy Active 

Pro Power 10 

Compared to the first 

version, iQ2 is featured 

by new technologies: 

TURBO function that 

powers the air flow, 

taking the engine to a 

super speed of 

120,000rpm for 30 

seconds and STAND-BY 

function that 

automatically turns iQ2 

to stand-by mode when 

you place it on the Smart 

Pad. The hair dryer iQ 

Series GBS 

this handy straightener 

to also be easily used for 

curling hair. It is 

equipped with GAMA’s 

top-of-the-line Oxy-Active 

technology; the 

combined action of 

active oxygen and 

negative ions hydrates 

the hair, eliminates frizz, 

increases the hair’s 

luminosity, and prolongs 

the duration of hair color 

(Color Lock Effect), while 

Series GBS 

Our passion for styling 

led GAMA researchers 

back to their roots, to the 

Barber Shop, the place 

that has historically been 

every true gentleman’s 

special place to relax 

and take care of himself. 

GBS, or GAMA BARBER 

SERIES was inspired by 

the world’s best Barber 

Shops and the latest 

global grooming trends. 

It is an extremely 

versatile and elegant 

barber line composed by 

magnetic clippers, a 

clipper, trimmer, shaver 

and a straightener; all 

designed for cutting, 

trimming, shaving and 

finishing styles with 

maximum precision.

HSA 

COSMETICS 

A GREAT EXPERTISE IN THE 

HAIR CARE INDUSTRIES 

HSA is the Italian company specialised in 

the production and marketing of cutting-edge 

products in trichologic and cosmetic sectors 

for private label and own brands. With a 

strong expertise in hair dyes, today HSA has 

expanded its range of hair care and skin 

products, creating successful brands thanks 

to pioneering concepts and formulas. Partner 

of more than 200 brands in 90 countries, 

it offers 1000 formulas Made in Italy and 

5 brands: Eslabondexx, Nouvelle, Silky, 

Guudcure, Addplex. 

created in 1982 in Varese in the heart of 

Europe, HSA Cosmetics is an Italian private 

label cosmetics manufacturer specialising in 

the production and marketing of cutting-edge 

cosmetic products. Everything started with a 

dream: founded by the Zanzi family with the 

aim of developing an important expertise in 

hair color, HSA has now expanded its range of 

hair care, face and body products. Nowadays, 

HSA has become the ideal marketing partner 

for companies that intend adopting a 360 

degree beauty approach to their brands and 

ABOUT US 

Company Name: 

H.S.A. COSMETICS 


via Ugo Foscolo 27 

21050 Bisuschio (Varese) - Italy 

Website: 

www.hsacosmetics.com 

E-mail: hsa@hsacosmetics.com 

Phone: +390332474654 

Founded in: 

1982 

CEO: 

Mr Stefano Zanzi 


Mr Davide Zanzi 


Mr Paolo Delle Piane 

Main Brands: 

Nouvelle, Silky, Eslabondexx, Addplex, Guudcure 


India, China, Asia Pacific, Central America 

Above Stefano and 

Davide Zanzi, founders of 

HSA in 1982. Left, Paolo 

Delle Piane, marketing 

manager.

HSA works to reduce the 

impact of packaging, 

eliminating overly heavy or 

bulky secondary and primary 

packaging. HSA decided not to 

use any more cellophane film 

in the packaging of hair dyes, 

resulting in a saving of about 

15 tons of plastic per year. 

want to rock the cosmetic market by creating 

something unique. HSA is the private label 

cosmetics manufacturer that creates and 

manufactures in Italy to protect an originality 

recognised the world over. It is present in 90 

countries on the 5 continents, helping beauty 

brands with their private label skin care and 

hair care lines. 

OUR VISION, OUR FUTURE 

HSA is reaching for the sky. We want to be the 

most sought after and desired private label 

cosmetic manufacturer in the beauty industry 

thanks to our ability to connect customers with 

their dreams. We offer unexpected pioneering 

product concepts, formulas, design and fullservice 

to make your brand shine like the 

brightest of the stars. As a private label 

cosmetics manufacturer, we always work hard 

to reach the highest standards and discover 

new solutions to offer to our customers. 

We can transform your cosmetic lines into 

beloved and successful beauty brands. 

OUR MISSION 4 YOU 

We design concepts and product lines for 

haircare and skincare dedicated to brands 

with a high level of personalisation, enabling 

each customer company to be unique and 

distinctive in its own reference market with 

steady growth. With a consolidated thirty-year 

international experience, we are the private 

label cosmetics manufacturer delivering 

quality, creativity and security in customer 

projects and inspiring them to spread 

innovative and profitable beauty concepts. 

REASONS WHY 

High level of product customization 

for every single client 

More than 40 years of expertise 

in the hair care industry 

One of the worldwide leader in 

hair dyes 

Private label marketing approach 

with yearly trend book and 

cosmetic innovation book 

From bulk production to full 

service production 

International presence in more 

than 90 countries

HSA COSMETICS 

The soul of Nouvelle is contemporary, 

colorful. The exuberance and originality 

of the brand find solid foundations in the 

critical interpretation of different artistic 

periods, cultural movements, painters 

and creatives who have expressed their 

concept of color and beauty. 

STAR PRODUCTS 

Addmino-18 Hair 

Reborn Elixir 

Rebirth spray is a 

vegan friendly spray 

that preserves and 

protects the hair 

structure, by preventing 

it from damages 

caused by chemical and 

mechanical treatments. 

It is based on a “3 

power technology”, 

resulting from a blend 

of fruit acids, mineral 

salts and fermented 

green coffee. To be 

applied before the 

chemical treatment, in 

salons services. If part 

of a hair care routine, 

to be applied after 

shampooing. 

Eslabondexx Color 

Hair Mask 

Demi-permanent 

coloring mask with fruit 

acids and blueberry 

extract. Revives the 

color of bleached 

hair, moisturising and 

restructuring it. 4 

splendid toning and 

reviving colors for hair 

that is always radiant 

and nourished. 

Guudcure Age Balance 

Gravity Day Cream 

Firming elasticizing face 

cream that helps to slow 

sagging skin on the face 

and neck. Encourages 

correct elastic fibre 

architecture, maintaining 

tissue structure. 

With pre and probiotics.

We fulfill Hair & Skin dreams 

bringing your brand to life 

Connect yourself with the most 

innovative company for private 

label production of personalized 

cosmetics. 

Find out how to become one of our 

“customer partners”. Thanks to an 

expertise of over 30 years in hair color, 

hair care and skin care products and with 

a portfolio of more than 1000 formulas, 

we offer made in italy full services to 

more than 200 brands in 90 countries 

around the world. 

connect yourself with your dreams : hsacosmetics.com - shop.hsacosmetics.com - hsa@hsacosmetics.com

HQ 

HOLDING 

HAIR QUALITY 

ENDLESS PASSION 

HQ’s journey began in 1952, driven by two 

principles: endless passion and innovation. 

Our mission is doing our best to design, 

develop and manufacture hair and beauty 

products. 

We are an Italian group with an international 

outlook, where Production and R&D are the 

core of our business. 

and ends when they are used by customers 

across the world. They stand out for their safe 

and effective formulas, high-quality results 

and user friendly applications. 

Our advanced production technologies and 

chemists’ experience are essential to create 

ethical and sustainable formulations, to 

emphasize our commitment to achieve the 

ONU Sustainable Development Goals (SDGs) . 

HQ products are the end result of a long 

process that originates from our laboratories 

ABOUT US 

Holding Name: 

HQ Holding S.r.l. 

Headquarter: 

Via Monte Lungo, 59 Rescalinda (MI) Italy 

Legal Address: 

Piazza Emilia, 1 20129 Milano Italy 

Group Managing Director: 

Mr. Gianfranco Castro (in photo) 

Export Director: 

Mr. Alessandro Locatelli 


Germany, Spain, East Europe, Americas, Asia, Australia 

Number of Employees: 

310+ 

Branches: 

Italy, Germany, Spain, Usa, Malaysia, Australia 

Companies Owned: 

Lisap Milano, Parisienne Italia, F&P Milano, 

Diapason Cosmetics Milano, Schulze Friseurbedarf 

Brands: 

Lisap, Parisienne, Black, Niamh, BHH, DCM, Evelon Pro, 

Allwaves, Fiorile, Rebeel

HQ Headquarter 

in Rescaldina (Milano). 

REASONS WHY 

70 years of passion and innovation 

Consolidated experience 

High quality products 

Worldwide Education network 

OUR PRESENCE 

WORLDWIDE 

HQ brands are distributed in Italy as well 

as worldwide thanks to our extensive sales 

network. 

Our sales network in Italy consists of more 

than 80 sales agents, distributors and 

wholesalers covering the whole Country. 

Brands distribution abroad is managed by 4 

subsidiaries and over 100 importers. 

16 

Countries 

in North-Central 

America 

7 

Countries 

in South 

America 

43 

Countries 

in Europe 

5 

Countries in 

Middle East 

12 

Countries 

in Africa 

2 

Countries 

in Oceania 

15 

Countries 

in Asia

HQ 


OUR BRANDS 

CLAIMS 

Lisap 

Parisienne 

DCM 

Black 

BHH 

Niamh 

Allwaves 

Evelon Pro 

We Do Beautiful Hair 

Tradizione Cosmetica 

Hair Beauty Works 

Color Alchimists 

Bond Healthy Hair 

Trichological Excellence 

Seduce Yourself 

Hair Professional System 

QUALITY CERTIFICATION 

Our Quality Assurance department ensures 

that every product placed on the market 

conforms to the applicable laws and standards. 

It also coordinates and manages company 

processes to guarantee their efficiency. 

Transparency is a pillar of our company. 

That’s why our quality and environmental 

management systems are UNI EN ISO 9001 

and UNI EN ISO 14001 certified. 

ISO 9001 2015 

The purpose is to ensure optimal process 

management while improving manufacturing 

efficiency and effectiveness and increasing 

customer satisfaction 

ISO 14001 2015 

Environmental Management System: this 

certification ensures that the company’s 

management system is suitable for controlling 

its environmental impact while aiming for 

continuous improvement. 

AEO 

Our AEO certification allows for: 

• Increased security in tracking every part 

of the production process and all the 

parties involved 

• Increased competitiveness in exports 

outside of Europe 

• Increased product safety 

ECONOMIC OPERATOR 

HQ has been certified as an AUTHORIZED 

ECONOMIC OPERATOR since 2014. 

This status ensures reliability and security in 

customs clearance. 

CERTIQUALITY CERTIFIED

PRODUCTION 

We are proud to be one of first italian companies in the hair and beauty industry. The «Made in Italy» 

is an essential part of our DNA and HQ is constantly investing to improve the manufacturing units. 

NUMBERS OF LINES 

5 

Hair dye filling lines 

4 

Other products lines 

2 

Aerosol filling lines 

22.000.000 20.000.000 10.700.000 

Color tubes 

Containers 

Cans 

YEARLY PRODUCTION 

RESEARCH AND DEVEPOMENT 

Our Research and Development lab is the beating heart of our company. Every product 

is conceived, developed and tested to achieve increasingly higher quality standards.

HQ 


EDUCATION & COLLECTION 

OUR MISSION 

We believe that Education is essential for 

developing and improving professional 

skills. That’s why we offer new courses 

every year to keep up-to-date with 

trends and fashion around the world. 

Our mission is to make every hairstylist feel 

up-to-date, competitive, and successful. 

HALO_FW Collection 2022 

COLLECTIONS 

Hair fashion collections are an opportunity to 

explore and embrace creativity in hairstyling, 

offering endless possibilities to express one’s 

individuality and follow the latest fashion trends. 

They can be inspired by art movements, ethnic 

influences or references to nature, offering a 

unique framework for exploring new horizons 

of beauty. 

A TEAM OF PROFESSIONAL 

We rely on technicians and stylists across 

Italy and worldwide to share our know-how and 

unique method. 

ELEMENTS_SS Collection 2023 

JUST CODE_FW Collection 2023

LISAP 

WE DO 

BEAUTIFUL HAIR 

An Italian company with a 70 years history in 

manufacturing professional hair care products. 

Lisap stands out as one of the leading 

manufacturers of professional hair colours. 

For those seeking excellence in hair colouring, we 

are the first choice among leading companies. 

Lisap is able to stand out in the beauty 

industry thanks to high quality products, high 

professionalism in terms of services and a 

consolidated experience in education through 

its partners, trainers and mentors. 

Winner of Best Cut 

Cosmoprof Bologna 

2023 

ABOUT US 

Company Name: 

Lisap Laboratori Cosmetici S.p.A. 

Number of Employes: 

200+ 

Headquarter: 


Managing Director: 

Mr. Gianfranco Castro 

Export Managers: 

Mr. Alessandro Locatelli, Export Director 

Ms. Silvia Chiari, Customer Service Export Manager 

REASONS WHY 

70 years of history 

Pioneers in the world of hair colors 

High quality products 

Professional services 

Lisaplex TM is the revolutionary 

line of treatments with the 

Vegetal Protein Complex that 

has a protective, reparative and 

renewing action.

PARISIENNE 

TRADIZIONE 

COSMETICA 

It all started during the 1950s: Italy was being 

overwhelmed by the enthusiasm and frenetic 

pace of the economic boom and the “dolce vita”. 

An Italy brimming with new proposals, in 

fibrillation over suggestions and ambitious 

goals to be reached. The company took its 

place on the national scene and started the 

production of hair sprays for the Italian market. 

More then sixty years have passed since then, 

and Parisienne continues to drive the evolution 

of cosmetics excellence strictly Made in Italy. 

ABOUT US 

Company Name: 

Parisienne Italia 


70+ 

Headquarter: 

Via Stendhal, 11 Bologna Italy 


Mr. Gianfranco Castro 

Export Sales Director: 

Mr. Giorgio Milani 

Brands: 

Parisienne Italia, Parisienne Professional, 

BHH, Black Professional, Evelon Pro, 

Allwaves, Fiorile, Rebeel, Niamh 

REASONS WHY 

100% Excellence Made in Italy 

Hair care specialist since 1955 

Private Label services 

Different distribution channels 

Be Pure rituals are designed 

to be a multi-sensory 

experience, capable of giving 

a moment of real wellbeing.

DCM 

HAIR BEAUTY 

WORKS 

Diapason Cosmetics Milano comes to life in 

2018. The name “Diapason”, which recalls 

an important heritage, is matched with the 

name of the city of Milan, referring both to 

the location of the production site and as a 

tribute to the cosmopolitan city. 

The abbreviation DCM has become its signature, 

flflaunted in bold, brightly coloured letters. 

Its aim is to distribute high quality cosmetics, 

with attractive packaging. 

ABOUT US 

Company Name: 

Diapason Cosmetics Milano 


10 

Headquarter: 


General & Export Manager: 

Mr. Giorgio Milani 

REASONS WHY 

Quality 

Design 

Services 

Competitivity 

The technology of PERFECT LAMINOPLEX 

formula allows for a double action. 

Internally the complex of oils and bond saver 

active ingredients re-build the hair, while 

externally they simultaneously create a high 

level gloss effect and laminate the hair.

INDUSTRIAS 

ORIOL 

80 YEARS IN THE SERVICE 

SECTOR 

Founded in 1942 by Narcís Oriol Quintana, 

Industrias Oriol has devoted their efforts to 

the manufacture of items for the hairdressing 

sector. They are pioneers in both the design 

and manufacture of these items in Spain. 

Their wide range of products include more 

than 3,000 references; clips, rollers, combs, 

brushes, capes, neck wrap paper, hair 

straighteners… The quality of their products 

is endorsed by 80 years of experience. This, 

together with the full dedication and the 

constant efforts of a solid team, has led them 

to become leaders in the hairdressing and 

beauty sector in Spain since the 80’s, and 

their prestige has now crossed borders. They 

currently export to more than 70 countries 

and own a wide distribution network not only 

in the domestic market but also overseas. 

ABOUT US 

Company Name: 

Industrias Oriol 

1942 S.L.U. 


Ciudad de Asunción, 56 

Barcelona - Spain 

Tel. +34 932740784 

Website: 

www.eurostil.com 

Started in: 

1942 

President: 

Mr Miquel Oriol and Mr 

Narcís Oriol (son) 

Founder: 

Mr Narcís Oriol 


Mr Alessandro Labate 

For info write to: 

Export3@eurostil.com 


48 

Turnover 2020: 

18,5 million euros 

Main Brands: 

Eurostil l, Pollié, Tassel 

Cosmetics and Ragnar 

Their core idea has always been to supply 

quality products. This effort has been 

successfully rewarded by a huge growth which 

led them to enlarge and modernize their 

facilities. Today, they have a modern factory 

and offices in Barcelona housed in a total 

area of 16,000 m 2 . 

FROM BARCELONA TO 

THE FIVE CONTINENTS 

In the 80’s they started supplying clients 

in France and Italy, and step by step, the 

export business has been growing until 

the present day. This field is so important 

that Industrias Oriol, in addition to the 

headquarters in Barcelona, owns a subsidiary 

with a manufacturing area in Buenos Aires 

which was started up in 2013. Starting 

from the origin with these hand-made hair 

clips, now the company has three business 

lines: Eurostil (hairdressing supplies), 

Pollié (aesthetics) and Tassel Cosmetics, 

(professional cosmetics) and Barber Line 

(Barber Products) with over 3,500 references. 

From the very beginning, Industrias Oriol 

has only sold their products to distributors 

and wholesalers. Currently they have over 

2,000 clients in Spain and more than 1,000 

worldwide. The relationship is based in their 

trust in the brand and the shared goal of 

“market protection”.

REASONS WHY 

Founded in 1942 by 

Narcís Oriol Quintana 

A family company 

with headquarters in 

Barcelona and subsidiary 

in Buenos Aires 

Manufacturers and 

importers in the sector. 

Renowned names in 

the sector including 

hairdressing, beauty and 

cosmetics top brands 

Leaders in the Spanish 

market, with presence in 

in more than 70 countries 

worldwide 

Committed to their 

distributors Worldwide 

STAR 

PRODUCTS 

DYE COLOUR DOUSSE 

103 colours 

manufactured by us 

and with and without 

ammonia 100% 

coberture with 12 oils 

to moisture the hair 

at the same time we 

colour it. 

NECK WRAP PAPER 

This highly prestigious 

reference is essential 

for barbers and 

one of the products 

Industrias Oriols has 

been producing for 

a long time and is a 

bestselling export. 

Each roll serves 100 

services. 

DETANGLE BRUSH 

Three pin sizes and fully 

injected plastic. Available 

in different colours and 

combinations. 

ROLLER 

Our reference 0000 is 

one of the first products 

we start manufacturing 

and one of the 

emblematic products 

of the company in pink 

colour. 

PROFESSIONAL COMBS 

For hairdressers and 

barbers, manufacture by 

us in different materials 

and colours.

INEBRYA 

WELCOME TO A NEW 

SENSORIAL EXPERIENCE 

Inebrya is the professional haircare brand 

created in Italy for the hair artists of the world. 

The brand name comes from the Italian verb 

“inebriare” which means to exhilarate, to 

stimulate, to excite. The Inebrya products 

“inebriano” because they move the senses 

through the colors (packaging and fluids) 

and the fragrances that fulfill the air since 

the first born in 1999. These features are 

rooted in the brand’s DNA which stands for 

high sensorial experiences. In the Italian 

laboratories every new product is conceived, 

developed and produced selecting with great 

accuracy cosmetic and delicate fragrances, 

innovative transforming textures and sensorial 

packagings. Being a professional haircare 

brand means offering products covering all 

the needs the end consumers want to solve 

when approaching their hairdressers. For this 

reason Inebrya offers a wide product range 

covering the following 3 areas: technical, 

treatment & care, styling & finishing. Today 

Inebrya is distributed in more than 60 different 

countries of the world, and aims at reaching, 

empowering and helping more professionals 

and customers around the globe. 

ABOUT US 

Company Name: 

Pettenon 

Cosmetics 

S.p.A SB 





Brand: 

Inebrya 

Founded in: 

1999 

Website: 

www.inebrya.it 

Main Brands: 

Blondesse, Ice Cream, 

Inebrya Color & Bionic, 

Shecare 

Main Export 

Destinations: 

more than 60 

countries 

in the world 

REASONS WHY 

Sensorial experience as a point 

of differentiation 

Ultra femininity and elegant 

maximalism 

Complete professional range 

The reference brand for technical 

performance 

Constant research and innovation 

International education programs 

(training and events) 


Worldwide distribution 

More than 20 years of expertise

STAR 

PRODUCTS 

INEBRYA COLOR AND 

TREATMENT 

INEBRYA has always 

targeted hairstylists to 

enhance their creativity. 

The new INEBRYA 

COLOR range has added 

two new colour lines 

in five shades as well 

as an innovative 

treatment range 

targeting coloured hair. 

INEBRYA COLOR 

SHADES 

Inebrya Color includes 

118 vibrant shades in a 

totally new ultrafeminin 

packaging; the pack is 

also innovative: 

• Tubes are made 

from 100% recycled 

aluminium (PCR); 

• The secondary packaging 

dissolves at 90% 

in 6 months* and it’s 

PFC and PFSC certified; 

• Free from heavy 

metals and fluorine in 

% above standard. 

INEBRYA COLOR 

TREATMENT 

The Inebrya Color 

treatment is specific 

for rinsing cosmetic 

colour in the salon 

and maintaining its 

brightness and 

durability at home. 

The active ingredients 

of Inebrya Color are 

Sodium Gluconate, with 

anti-pollution action; a 

special molecule used 

to neutralise unpleasant 

odours in the colouring 

service; Algae Extract, 

derived from 3 

moisturising, protective 

and toning algae. 

The line includes 4 

product, and only one 

is to be used in salon 

only - in the first step 

of the treatment: 

Color Perfect Locker. 

COLOR PERFECT 

LOCKER - STEP 1 

Colour-protecting spray, 

formulated with Red 

Algae and Sodium 

Gluconate. It stabilizes 

cosmetic colour, 

improves durability 

and depth over time. 

It is enriched with 

a special molecule 

that captures and 

neutralises unpleasant 

odours in technical 

services. It leaves the 

hair protected and with 

a pleasant fragrance. 

COLOR PERFECT 

SHAMPOO - STEP 2 

Its balanced formula 

gently cleanses hair and 

scalp, leaving it instantly 

soft and shiny, without 

weighing it down. 

The exclusive synergy of 

Red Algae and Sodium 

Gluconate prevents 

colour fading over time 

and has an effective 

anti-pollution action, 

protecting the hair from 

external agents. 

COLOR PERFECT MASK 

- STEP 3 

Its formula enriched 

with Red Algae and 

Sodium Gluconate 

detangles and deeply 

nourishes the hair 

without weighing it 

down, it seals colour 

and protects the hair 

fibre from external 

pollutants. 

The hair is silky, bright 

and easy to comb. 

COLOR PERFECT 

SHINE OIL - STEP 4 - 

FINISHING 

It makes hair instantly 

radiant and luminous 

to the eye, soft and silky 

to the touch.

FINELGA 


RESEARCH AND 

INNOVATION 

ITELY HAIRFASHION is proudly part of FINELGA 

HOLDING, the holding company of Fusaro's 

Family. The main activity of FINELGA HOLDING 

is in the Cosmetic and Beauty Business offering 

also private label manufacturing services. 

FINELGA HOLDING owns many brands 

including: Itely Hairfashion, Revivre, PatriciaMI, 

Flosé, Ysothea, Bi&lita, Glazette and many 

more. 

ITELY HAIRFASHION 

“Over 40 years trying to make people feel and 

look better and…” says Lucio Fusaro, founder 

and President of ITELY HAIRFASHION, smiling 

– …and it seems yesterday when that young 

entrepreneur decided to leave a sport career 

to create a new future. What a journey!”. 

Yes, with good achievements: turnover of 

80 Mio euro, 80 countries involved and 

more than 3.000 people (including about 

400 in Italy), where still the Family is involved 

in first line, leading the way in Italy and in 

the several subsidiaries around the Globe. 

“We look for a holistic approach where the 

professionals and the consumers may find all 

their needs in terms of beauty, health and 

From left to right: Lucio Fusaro, 

Chiara Fusaro and Francesco Ioppolo. 

ABOUT US 

Company Name: 

G.V.F. GIVIEFFE Spa 


Via Giovanni Falcone, 8 

20080 Vernate (MI) - Italy 

Phone: +390290093743 

Email: info@itelyhairfashion.it 

Website: 

www.itelyhairfashion.com 

Founded in: 

1987 

Founder and President: 

Mr Lucio Fusaro 


Ms Chiara Fusaro 

International Business Manager: 

Mr Francesco Ioppolo 

Main Brands: 

Itely Hairfashion 


3.000

wellbeing” – says Chiara Fusaro, shareholder 

and Marketing Manager of ITELY HAIRFASHION 

– “our uniqueness stand exactly in this. Our 

group is a pioneer in developing a 360° approach 

to Beauty”. “Thanks to the synergies in our 

productions we may offer hair care and color, 

skincare and food supplements at the same 

time, becoming the first and only “one-stop 

partner” for any project in Beauty and Wellbeing, 

obviously all MADE IN ITALY” says Francesco 

Ioppolo, International business manager. 

INNOVATION AND EDUCATION 

ITELY HAIRFASHION is the family of products 

dedicated to the professional hair coloring and 

REASONS WHY 

More than 35 years in the beauty 

business 

Strong commitment in training 

and education 

Constant innovation and 

development 

Multi-sector specialization 

Customizable cooperation 

Strong international network 

Certified quality and customer 

service

ITELY HAIRFASHION 

all technical services. Within its range all 

professional stylists are able to find solutions 

and inspirations for their work. The company, 

besides a continue research of new formulations 

and a constant upgrade of its operations, offers 

a consistent support in marketing and education 

to its customers and partners all around the 

World with its internal staff and a well-developed 

network of trainers. “Easy to use and easy to 

sell” – says Lucio Fusaro – “this was the first 

statement we used when we landed in the 

United States, back in the 80’s. Today we also 

proudly say easy to import, thanks to our ISO 

certifications (ISO 9001 and 22716) that offer 

an additional guarantee of service and safety”. 

STAR 

PRODUCTS 

Aquarely 

L’innovativa formula di 

Aquarely garantisce: 

• 100% di copertura dei 

capelli bianchi 

• Fino a 4 toni di 

schiaritura 

• Vegan formula e 

Vegan packaging 

• Lunga durata del 

colore 

• Luminosità e 

brillantezza dei capelli 

grazie all’&-Plex Bond 

Repair 

• Rispetto e protezione 

della cute 

• Esperienza 

multisensioriale 

nell’applicazione 

• Texture cremosa e 

profumata 

coverage (even the most 

refractory ones) are 

guaranteed and tested 

thanks to the 

Mediterranean blend 

and the patented &-plex 

Bond Repair. Mix 1:1 

Colorly Optimus 

Permanent hair color 

cream, with reduced 

ammonia content in 

a 60 ml tube. 

Color adhesion, 

longevity, flawless 

results, gray hair 

Iconic Blonde 

Extra performance hair 

decolorizer. Innovative, 

ultra-performance 

decolorizer enriched 

with the exclusive &-Plex 

Bond Repair, which 

eliminates yellow 

residue when lightening. 

Ideal for lightening 

techniques using foil 

or thermal strips to 

achieve higher lightening 

results of up to 9 

shades. ICONIC 

BLONDE is a compact, 

microgranular, 

decolorant powder. 

Does not swell and is 

easy to mix and apply.

MEORO 

BEAUTY & WELLNESS 

A NEW LUXURY HAIRCARE 

BRAND MADE IN ITALY 

COMPANY PRESENTATION 

Meoro was born in 2019, in Milan, in the heart 

of the Fashion District. A new luxury haircare 

brand Made in Italy that in a short time 

becomes a reality with international customers 

with a wide variety of distribution channels. A 

collection of products that take care of 360° 

the well-being and needs of our customers. 

Meoro wants to become a reference point for 

the well-being of the person. 

Meoro is research for an innovative and unique 

product devoted to the beauty and health of 

your hair. Efficient and essential with certified 

results. Meoro’s identity is inspired by the 

simplicity of the brand, essential and neutral 

colors that recall nature and commitment to 

the ecosustainability of the company. This is 

why Meoro wants a relationship of trust with 

the customer supported by knowledge and 

experience. 

OUR PHILOSOPHY 

Beauty is unique, and linked to well-being. 

When we make ourselves the center of our 

attention and take care of our wellness we 

feel confident and happier. 

Beauty&Wellness is a collection that 

encourages everyone in releasing the best 

ABOUT US 

Company Name: 

Meoro Beauty & Wellness 

Gam Cosmetics srl 


Corso Venezia, 8 – Milan Italy 

Email: info@gamcosmetics.eu 

Website: 

www.meoro.com 

Founded in: 

2019 


7 

Manager: 

Mr Andrea Carlo Pampuri CEO 

Ms Arianna Cuocci, marketing & Communication 

Manager 

Main Brands: 

Hair&Wellness, Color&Wellness, Scalp&Wellness 


Poland, France, U.S.A., Canada, Saudi Arabia, 

Qatar, U.A.E., Switzerland, Australia, Czech 

Republic, Turkey, UK 

Mr Andrea Carlo Pampuri 

CEO 

Ms Arianna Cuocci, marketing 

& Communication Manager

REASONS WHY 

100% Made in Italy 

Planet Friendly & Ecosustainable 

360° Haircare Wellness 

version of self through an immersive ritual. A 

collection born to make everybody feel good 

and take care of every aspect of haircare, 

three essential lines dedicated to wellness: 

• Hair&Wellness 

Cream products dedicated to the 

reconstruction of the hair, lengths and 

styling customized according to needs. 

Dedicated to all types of hair, choosing the 

styling product that comes close to the 

characteristics of the customer, in three 

simple steps: 

Cleansing&Treatment 

Styling 

Finish 

• Color&Wellness 

Colouring products in powder 100% Natural, 

Vegan, Eco-sustainable, 98% Biodegradable 

and Planet Friendly 

An ambitious project, the dyeing herbs 

have a strong treating component that give 

strength and softness to the hair in addition 

to coloring. The result of Color&Wellness 

powder is a natural color, with the duration 

of a chemical color. This natural way of 

coloring is a 2 in 1: Treatment and Coloring. 

• Scalp&Wellness (coming soon) 

Healing products dedicated to the wellbeing 

of the scalp and providing anti-hair 

loss treatment in three simple steps 

Pretreatment (Cleans deeply and prepares 

the scalp for the treatment) 

Shampoo (Prevent weakening of the hair 

and subsequent fall) 

Lotion (Tones the scalp with an intense 

sanitizing and stimulating effect)

MEORO BEAUTY & WELLNESS 

STAR 

PRODUCTS 

Sealing & Elightening Oil 

No rinsing oil with 

nourishing, restructuring 

and laminating-protective 

action. It is enriched 

with active ingredients 

with high affinity with 

the hair that exert an 

emollient, restorative 

and polishing action. Its 

long-lasting conditioning 

and laminating action, 

protects the hair from 

humidity. Helps to 

redefine the tips and 

smooth the cuticles. 

Hair & Wellness 

Treatment Professional 

Kit 

Professional treatment 

for restructuring and wellbeing 

of the hair able 

to adapt dynamically 

according to needs. 

Deep restructuring for 

particularly damaged 

or dull hair due to 

chemical treatments, 

and strengthening for 

the maintenance of 

bright and healthy hair. 

Formulated with specific 

thermolabile vitamins 

and natural oils with a 

highly nourishing and 

regenerating action that 

exert their best cold 

performance. 

Colorture 

The dyeing herbs, in 

addition to having 

incredible beneficial 

effects on the skin, can 

aggregate to natural 

keratin of the hair and 

keratin chemically 

modified, depositing 

color. The selected 

powder shall be mixed 

with water. The result in 

color and durability is like 

the one of a chemical 

coloring. 100% Natural, 

Vegan, Eco-sustainable, 

98% Biodegradable and 

Planet Friendly.

MYOSOTIS 

NATURE FAVOURS 

YOUR BEAUTY 

Myosotis Srl was founded in 1998, borning 

from the previous experience of more than 30 

years in the trichological field of the Mattiello’s 

family. Their constant attention to nature 

brings them to launch the brand Orising, 

hair curative line with natural phytoextracts, 

essential oils and many other biological 

components. 

Today, Myosotis presents Orising NaturHarmony: 

natural treatments for scalp and lengths 

problems, vegan ok, 100% recycled packaging, 

up to 98% of natural active ingredients, 

made in Italy. 

Since the very beginning Orising obtains a 

great success and spreads rapidly, first in 

Europe, then in the Middle East, Ukraine, 

Russia, Asia, USA. 

Since the very beginning, Orising obtains a 

great success and spreads rapidly, first in 

Europe and immediately after in the Middle 

East, Russia, Eastern-Central Europe; recently 

also in the USA and Canada. 

The constant research of innovative products 

brings the brand always at the forefront for 

quality and specialty of its products. 

Today, Orising is considered a landmark on 

the market. 

As a company, we strongly believe in mutual 

trust and in working together with our partners 

to reach tangible, mutually beneficial objectives. 

Above Maria 

Grazia Zanini and 

Mario Mattiello. 

ABOUT US 

Company Name: 

Myosotis SRL 


Via XX Settembre, 9 

37129 Verona (VR) - Italy 

Tel. +39 045502641 

Email: orising@orising.it 

Website: 

www.orising.it 

Founded in: 

1998 

CEO: 

Ms. Maria Grazia Zanini 


Mr. Mario Mattiello 

Main Brands: 

Orising, Orising Skin Care 


Europe, Russia, Ukraine, South 

America, Usa, Singapore, Middle East 

STAR 

PRODUCTS 

Orising Naturharmony 

Natural benefit for the 

scalp 

2023 EXHIBITIONS - COME AND VISIT US: 

Cosmoprof Bologna | 16th – 20th March 2023 

Central Asia Beauty Expo | Almaty 

24th – 26th May 2023 

Cosmoprof North America | Las Vegas 

11th – 13th July 2023 

Beauty Istanbul | 27th – 29th September 2023 

Beauty World Middle East | Dubai | 

30th October – 1st November 2023 

Cosmoprof Asia | Hong Kong | 

15th – 17th November 2023

MYOSOTIS 

A GOLDEN 

DREAM 

In 2016, after various requests of our best 

clients, we launched a special collection 

for the skin, addressed to high-end clients, 

Orising Skin Care. This luxury line contains the 

newest generation ingredients of high quality, 

natural phytoextracts and many biological 

components, the main characteristic of the 

brand Orising. 

Orising Skin Care helps our skin contrasting 

the signs of aging and maintaining a luminous, 

young, and moisturized skin. The line is gaining 

great success thanks also to the unique and 

refined packaging, other than the evident 

attention to details, essential in the launch 

of each new product. 24K Gold products 

complete the brand of excellence in efficacy 

of results, other than surely being a reason of 

interest and attention of the best distributors. 

Orising Skin Care is sold with all the marketing 

materials needed for the promotion of the line 

to all the best distributors. The quality ‘Made 

in Italy’ is a guarantee of efficacy, that together 

with the unique packaging pledge a great 

success of the line. In addition, for company 

policy, the products and Cruelty Free. 

REASONS WHY 

100% Made in Italy 

High Quality Products 

Strong Focus on Natural 

Ingredients 

30 Years’ Experience 

COMPANY GEOGRAPHIC BUSINESS 

According to company statements, 

the currently developed business geographic 

areas are: Europe, Russia, Ukraine, Usa, 

Canada, Singapore, Middle East 

NEW DISTRIBUTION TARGETS 

According to the company’s statements, 

the brand’s distribution strategy could 

consider new opportunities in countries 

such as: Asia, Australia, Western Europe, 

Latin America. 

STAR PRODUCTS 

My Golden Secret Gold Cream and Gold Mask, Gold 

Water Tonic, Framboise Water Tonic, Like a Dream 

with Gold 24K

NEVITALY 

NATURE, ETHICS 

AND VISION 

OUR HISTORY 

The brand NEVITALY was launched in 2013 by 

the laboratories of Biocosm’ethics; with over 

40 years of experience in the field of reaserch 

and innovation and passion for everything that 

is plant derived, Nev.Lab has created a brand 

that encapsulates the main values around 

beauty, care, scalp-wellness through the use 

of selected essential oils and skin inspired 

technologies. As the topic of scalp care and 

scalp wellness has become a mainstream 

behaviour among all generations, Nevitaly 

wants to answer to the market need and 

provide a brand new range of products that 

starting from the roots cleanse, purify, restore 

and rebalance the scalp. 


Taking tradition to modern days by using all 

ingredients that Mother Earth has to offer in 

a new sustainable way. Thanks to the longterm 

knowledge and expertise in the use of 

essential oils, we are able to formulate and 

develop high performance products to improve 

the well-being of scalp and hair. Thanks to the 

long-term knowledge and expertise in the use 

ABOUT US 

Company Name: 

BIOCOSM’ETHICS 

(Brand NEVITALY) 


Viale Alcide De Gasperi, 16 

36050 Cartigliano (VI) - Italy 

Website: 

new.nevitaly.it 

Founded in: 

2013 

Business Manager/Export Manager: 

Nicoletta Peruzzo 


Germany, Poland, Hungary, Serbia, Austria, 

Spain, Ucrain 


43

of essential oils, we are able to formulate 

and develop high performance products to 

improve the well-being of scalp and hair. With 

an array of over 1,500 different ingredients, 

our R&D and Laboratories strive every day 

for innovative formulation that enhance the 

efficacy of our products. 

WE BELIEVE 

We believe that science can bring people 

back into contact with the true essence of 

nature- We believe that the care of scalp and 

hair, through beauty rituals to be carried out 

at home and in the salon, contribute to the 

well-being of body and mind- We believe in 

the contribution of professionals experience 

to identify the most suitable beauty and 

wellness path for our end consumers 

REASONS WHY 

NATURALITY 

RITUALS 

TRANSPARENCY 

EFFORTLESS BEAUTY 

THE STRATEGY DEVELOPED FOR THE 

SALONS 

• Providing the tools and knowledge 

necessary for the salon to become the 

testimonial of the brand through adequate 

services and consultancy 

• Providing all required materials, 

merchandising and salon tools to create 

dedicated areas for customer consultation 

and retail to increase salon business 

• Providing adequate education programme 

(seminars, webinars and in-salon) to 

increase the professional’s knowledge.

NEVITALY 

OUR VISION YOUR VALUE 

We offer professionales effortless beauty in 

a conscious and respectful way. 

Beautiful planet needs clean beauty: 

• SEE the future with new eyes 

• RESPECT the evironment around us 

• LOVE beauty in all its form. 

STAR 

PRODUCTS 

OILISTHIC 

To achieve a 360° wellbeing 

we want to offer 

3 linea of products that, 

thank to essential oils, 

treat scalp and hair 

directly to their source, 

the roots. Furthermore 

1 line of products with 

biotechnological active 

ingredients designed 

to prepare the scalp 

for subsequent specific 

treatments and to be 

combined with the 

products of the other 

lines according to your 

needs. 

with a specific action, 

expertly created by 

our laboratory to act 

effectively on the 

anomaly. 

New SUPERACTIVE 

SCALP LOTION 

Intensive treatment 

for the scalp.Ideal for 

counteracting intensive 

hair loss. 

Helps strengthen the 

hair bulb’s anchoring 

system. Perfect synergy 

of essential oils for 

maximum effectiveness. 

Hero products: 

Scalp Awake 

Awake your scalp, 

Regenerate your hair: 

Scalp Awake line has 

been formulated to 

counteract thinning 

and reinvigorate the 

hair fiber. Each product 

is designed to restore 

energy to the scalp. 

Inner Energy Technology 

is a blend of carefully 

selected precious oils

In nature we have seen everything. 

We saw a companion, for those who 

dedicate themselves to their beauty 

every day by looking in the mirror. 

We have seen a promise, forthose 

who propose a sustainable product 

in the salon: from the formula, to the 

components, to the container. 

We saw a possibility: to combine sweetness 

and effectiveness, self-care and respect fot 

the environment. Because the secret is to 

see beauty where others see only reality. 

www.nevitaly.com

OZONO 

HEALTH&BEAUTY 

A NATURAL AND BIOSTIMULANT 

SKIN CARE 


The new concept for a natural and 

biostimulant skincare is born. 

OZONO Health & Beauty cosmeceutical line 

represents an absolutely innovative and 

technological method for daily skin care, 

combining the best formulations of high 

cosmetics with the properties of ozonated oil, 

obtained according to an exclusive patent that 

allows its stabilization. The use of products 

containing ozonated oil in dermo-cosmetics 

considerably prevents cellular aging, 

creating an antioxidant action, removing skin 

imperfections, moisturizing and protecting 

the skin from external agents and making it 

luminous and pleasantly velvety. 

OUR HISTORY 

Our company was founded in 2013 by Franca 

Rosso on the initiative of a group of Italian 

entrepreneurs, joined by researchers and 

scientists with over thirty years' experience 

in bio-chemistry, and specifically in the field 

of ozone therapy. 

The innovative product line OZONO Health 

ABOUT US 

Company Name: 

OZONO Health&Beauty 

Limited Liability Company 


Via Pianosa, 3 

57037 Portoferraio (LI) Isola d'Elba 

Italy 

Tel. +39 0565 915954 

Email: inf@ozono-hb.it 

Website: 

www.ozono-hb.it 

Founded in: 

2013 


15 

CEO: 

Franca Rosso 


Gaetano Taverna, Lamberto Ferrini 

Main brands: 

Ozono Health & Beauty 


European countries, Central America, 

Kuwait, Oman, Emirates, Russia 

Above: Franca Rosso, Gaetano Taverna and Lamberto Ferrini.

& Beauty, which uses the best ingredients 

and formulations of high quality cosmetics 

associated with the oxygenating properties 

of ozonated oil, are the new frontier for the 

health and wellbeing of the epidermis. 

All our products are strictly "Made in Italy", 

according to the highest standards of 

generations of craftmanship. The combination 

of the innovative features of ozonated oil and 

the traditions of high cosmetics containing 

the secrets and techniques of decades of 

experience, have given rise to a successful 

line of products. 

Our goal is to raise awareness and 

appreciation of OZONO Health & Beauty 

products around the world, thus helping to 

spread "The Philosophy of Wellness" and 

the prestige of Made in Italy. In this crucial 

times for our environment we're also working 

on swiftly convert our line in a green key 

eliminating any less eco-friendly ingredient 

or chemical. Our innovative products were 

also recently awarded among the top three 

company in the Innovation Award during the 

last MCB in Paris 2022. 

The company together with the line itself is 

improving visibly year after year and even day 

by day, improving formulas and developing 

contacts worldwide. 

REASONS WHY 

Innovative product 

formulation with and 

exclusive patent 

Innovative technology that 

captures our main ingredient, 

ozone, making us able to use 

it for our products 

High quality products made 

by fine craftmanship and the 

newest technologies.

OZONO HEALTH&BEAUTY 

OUR SECRET 

The ozonized oil that is obtained with this 

long process is rich in peroxides, obtained 

through an exclusive patent and it is used in 

every product in both the professional and 

the home care line The active ingredient is 

contained in the complete range of products 

in the opportune percentages and is released 

on the skin in the form of azonide, the 

derivatives of ozone; with a small massage, 

these penetrate the epidermis and reach the 

microcirculation, reactivating the circulation 

The active ingredients therefore reach the 

dermis helping the cellular turnover and 

giving skin a more radiant appearance, they 

help to reduce fine lines and eliminate the 

imperfections of the skin's tissue. 

STAR 

PRODUCTS 

PULCHERRIMA 

RESTRUCTURING ANTI 

AGE CREAM 

It is a cream with an 

exclusive formula, 

particularly rich in 

regenerating and 

restructuring substances 

for the epidermis. 

FITOCREMA 

MOISTURIZING FACE 

CREAM 

Moisturizing, revitalizing 

and emollient cream 

based on vegetable 

raw materials, quickly 

absorbed, with a light 

texture and with a 

pleasant sensation on 

the skin. 

FILLER GEL FACE AND 

NECK 

Highly technological 

3D gel, in which 

the combination of 

ozonated oil with two 

types of hyaluronic acid 

provides an immediate 

filling and biorevitalizing 

filler effect on the 

epidermis. 

EYES SERUM EYE 

CONTOUR 

Eye contour serum 

contains active 

ingredients that reduce 

the signs of fatigue, 

leaving the skin more 

luminous and relaxed.

PIDIELLE 

EXALT THE BEAUTY 

OF EVERY INDIVIDUAL 

Pidielle S.p.A, an international company based 

in Milan, drawing on its founder’s talent and 

experience in the field of professional 

cosmetics. A modern business, is always on 

the cutting edge, to ensure innovative hair care 

solutions. Pidielle S.p.A. is committed to 

ensuring the highest possible levels of safety 

while reducing impact on the environment 

through carefully selecting its suppliers of 

ingredients, packaging and components. For 

50 years we have worked with professional 

hairdressers from all over the world to help 

them deliver uniqueness to their clients. This 

translates into a profound understanding of 

color and the professional sector, as a 

guarantee of the quality and service that our 

company is able to provide. Our approach 

matches high performing Made in Italy products 

with concrete business development projects 

for our partners through support, collaboration, 

inspiration, international education and 

bespoke services. 

INDEPENDENT BEAUTY LAB 

Pidielle puts individuality and uniqueness at its 

core, offering products, services and interactive 

education to support the hairdresser’s business. 

Our objective is to empower stylists and colorists 

all over the world with expert knowledge and 

know-how, so they can focus on creativity and 

offer a truly personalised service to the client in 

the chair. Pidielle boasts an internal laboratory 

in which our products are formulated and 

developed, as well as proprietary manufacturing 

units. As certified manufacturers and color 

experts since 1970, our production principles 

are founded on a continuous quality and control 

system, which has always distinguished the 

brand. A company with a conscience, devoted to 

reducing social injustice and helping shape a 

better future. Since 2010 we have been working 

with COOPI an independent, secular humanitarian 

organization committed to the development of 

women and local communities. After the project 

in Sierra Leone, teaching local women how to 

ABOUT US 

Company Name: 

Pidielle S.p.A 


Via Bergamina, 7 

20014 Nerviano 

Milan - Italy 

Tel. +39 0331 580166 

Email: elgon@ 

elgoncosmetic.it 

Website: 

www.elgoncosmetic.com 

www.ibicosmetics.it 

www.moodme.it 

Founded in: 

1970 

CEO: 

Ms. Serena Caimano 

Main Brands: 

Elgon, Elgon Green, 

Mood, Link-D, IBI

REASONS WHY 

cultivate their own farming business, Elgon 

has supported the project WATER FOR LIFE, 

WATER FOR PEOPLE in Ethiopia, and has 

already identified new further projects to be 

involved in over the coming years. 

MARKET INTEREST 

Distributed in 91 countries, Pidielle is looking to 

expand its family. We are looking for distributors 

with a solid experience in the cosmetic industry, 

who hold a structured and widespread 

commercial network in their territory. If you, just 

like us, strive for increased sales development 

and believe in providing excellent education 

programs, please get in touch. 

BRANDS 

Elgon the premium and international brand of 

hair cosmetics that has been supporting the 

passion and creativity of hairstylists around the 

world. Offers inspiration and innovation with 

Italian-made quality products and personalised 

professional services. The brand’s mission is to 

accompany its partners as they grow, offering 

tailor-made training experiences and valuing the 

uniqueness of each individual: professionals and 

customers alike. Mood is a simple and functional 

range of products to kick-start any beauty 

program. A dynamic and alternative approach to 

professional products for the treatment, styling 

and hair color, expressed in high-impact 

packaging. Mood provides quality through 

advanced formulas that are 100% made in Italy. 


Worldwide presence 

Strong focus on R&D and 

Innovation 

Halal and eco-friendly product line 

Highly engaged in CSR activities 

International education program 

ISO 9001 certification to ensure 

first-class products 

GMP certification 

Our goal: to offer top-quality 

professional products and services 

Our mission: to make a 

personalized and premium quality 

professional hairdressing service 

available to everyone 

IBI an independent Italian project born within the 

group, specializing in the design and production 

of innovative and sustainable hair cosmetics. 

Specific expertise lies in the ability to create 

customized formulas based on customer needs 

and perfectly adhering to the identity of their 

brand. Maximum sustainability and respect for 

the planet at the heart of everything IBI does. 

BIO-TECHNOLOGIES 

With the term ‘bio-technology’, we mean the 

study and industrial application of processes 

such as fermentation, enzymatic action, 

liposomes and cell cultures - all processes 

occurring in nature - which allow for the 

production of highly performing cosmetic 

ingredients with a high index of naturalness. 

A dynamic and flexible use of products derived 

from bio-technologies allows for the 

development of innovative products and offers 

the opportunity to customise the end product, 

with a focus on sustainability. This is why 

Pidielle will include bio-technological ingredients 

in all of its 2022 launches.

ELGON 

STAR 

PRODUCTS 

I|BLONDE RANGE 

PRODUCTS 

New generation of dustfree 

bleaching powders 

that perform, whilst 

boasting a compact, 

creamy, silky and lumpfee 

texture to facilitate 

application and improve 

adherence to the hair. 

All formulas are enriched 

with AC OIL COMPLEX, a 

blend of oils that protects 

hair from the stresses 

caused by bleaching, and 

marine phyto-extracts with 

antioxidant and revitalizing 

properties. 

I|BLONDE WHITE PLUS 

High-performing, dust-free 

white bleaching powder for 

all lightening techniques. 

Classic and reliable. Lifts 

up to 7 levels. 

I|BLONDE EXTRA BLUE 

High performing, dust-free 

blue bleaching powder that 

counteracts underlying 

orange tones. Lifts up to 7 

levels. 

I|BLONDE ULTRAVIOLET 

High performing dust-free 

violet bleaching powder that 

counteracts underlying yellow 

tones. Lifts up to 7 levels. 

I|BLONDE FREEHAND 

Ultra-compact clay bleaching 

powder ideal for freehand 

bleaching techniques. 

Lifts up to 7 levels. 

I|BLONDE SUPER 9 

Extra powerful bleach 

designed to achieve the 

highest lift in the shortest 

time. Lightens hair up to 9 

levels. TIME-SPEED effect: 

up to 5 levels in 30 minutes. 

I|BLONDE CREAM BLEACH 

Lightening cream ideal for 

full-head bleaching and regrowth 

touch-up. Enriched 

with acai oil and argan oil 

for added moisture and 

protection. Lifts up to 6 

levels. Ideal also for all 

other lightening services. 

THE NEW DEMI- 

PERMANENT COLOR 

Tonalight is the new demipermanent 

colouring 

cream free from PPD 

and ammonia, a 100% 

vegan formula enriched 

with the Biotech Olive 

Complex, for exceptionally 

bright and brilliant toneon-tone 

color. Thanks to 

the formula enriched with 

olive leaf extract, obtained 

through biotechnological 

fermentation - an innovative 

method within the cosmetic 

sector - it allows us to 

achieve bright and vibrant 

multi-faceted color. 

The Tonalight range consists 

of 35 shades divided into: 

the Natural Series specially 

developed for natural shades, 

the Rich Series for warm 

and balanced tones, and 

the Cool Series specific for 

cool tones. 

MODA&STYLING 

Moda&Styling: the cosmetic 

line of permanent cream 

colourants that meets the 

most diverse of requests 

owing to the vast selection 

of shades available. 

Moreover, thanks to Silker 

Complex 3® Plus, the color 

is fuller, more intense and 

longer lasting and the hair 

is healthier and stronger, 

thanks to its protective 

effect. 100% coverage of 

white hair. 101 Shades. 

SUBLIMIA 

Dynamic Do-All: 

10 benefits in 1 product 

Hair beauty maintenance 

for all hair types. 

Provides: hair manageability, 

shine, moisture, detangling, 

anti-fading, easy styling, 

heat protection, UV filter, 

longer lasting style and 

time-control effect. 

HAIR DD SHAMPOO 

Shampoo with 10 real 

benefits: gentle cleansing 

with Sulfate-free formula, 

hair manageability, timecontrol 

effect, easy styling, 

heat protection, moisture, 

shine, UV filters, detangling, 

anti-fading. 

HAIR DD MASK 

10 IN 1 mask: hair 

manageability, time-control 

effect, easy styling, heat 

protection, shine, moisture, 

UV filter, longer lasting style, 

detangling, anti-fading. 

HAIR DD CREAM 

Dynamic do-all, 10 IN 1 

cream for all hair types. 

Leave-in treatment. 

REFIBRA 

Repairs and protects dry 

or damaged hair. Restoring, 

repairing and rebuilding 

treatments for thick, frizzy 

or damaged hair. 

RESTORING SHAMPOO 

Rich, creamy restoring 

shampoo for coarse, 

frizzy, fragile or damaged 

hair. Gently cleanses and 

nourishes the hair without 

weighing it down. 

RESTORING MASK 

Restoring mask for dry, 

damaged hair. Nourishes, 

hydrates and improves 

combability. Perfect for all 

hair types. 

RESTORING COSMETIC 

LOTION 

With Keratin seaweed 

extract and hydrolyzed 

wheat proteins, it provides 

body and strength for the 

fibers and maintains hair 

beauty over time. 

7 OILS BLEND 

Hair oil enriched with oils 

of: olive, wheat germ, 

macadamia, peach kernel, 

rose hip, rice and jojoba, 

to hair silkiness and shine, 

leaving it manageable.

I|BLONDE 

DECO&BALAYAGE 

FOR SIGNATURE BLONDES 

Do bleached hair appear dried and prone to breakage? 

From now on your hair is totally bright, strong and nourished 

thanks to Total Low Shampoo and Total Mask. 

Enriched with Biotech Lemon Complex, biotechnological 

and fermented lemon extract, rich in vitamin C. 

@elgonofficial 

www.elgoncosmetic.com

PRESTO 

INDUSTRIES 

RESEARCH & CRAFTSMANSHIP 

THE FUTURE OF COMBS 

Established in 1961, Presto Industries is a 

pioneer in premium hair tools as well as 

leading manufacturers and global suppliers 

of professional hair combs and brushes. 

Over the years, the company has grown its 

portfolio from combs and brushes to hair 

tools for hairdressing businesses and retail 

trade. Driven by a strong belief in technology 

and innovation, personal and professional 

product lines are being expanded to match 

and surpass the highest international 

standards. 

Today, the Presto Group and products stand 

for the finest in quality, technology and style, 

earning an unmatched reputation as 

professional, luxury combs. Backed by years 

of R&D, stringent product evaluation and 

technology. Pegasus combs are manufactured 

ABOUT US 

Company Name: 

Presto Industries 


215/216 ,Vasan Udyog Bhavan, Second Floor, 

Off SB Marg, Lower Parel (West), Mumbai -13 

Maharashtra, India 

Tel. +91 22 43151400 

Email: info@pegasushairtools.com 

Website: 

www.pegasushairtools.com 

Founded in: 

1961 

CEO & Founder: 

Shahzad Qadir 

Factories: 

2 state-of-the-art manufacturing facilities of over 

25000 square feet 

Production Capacity: 

350,000 pieces per month 

Main Brands: 

PEGASUS combs 


Eastern Europe, Western Europe, 

North America, South America, Asia, 

Australia 

Shahzad Qadir, Managing 

Director of Presto Industries 

proudly practices a hands-on 

approach to his family's 

business and is backed by 

a carefully vetted team of 

experts.

REASONS WHY 

Driven by R&D and technology 

Two state-of-the-art facilities and 

a dedicated team 

Wide range of acetate, FSC wood 

and hard rubber Combs 

FLEXINITE and GLAM LOCK 

technologies 

Marketing support 

100% Transparent Company 

Policy 

with 100% hard rubber (ebonite) using 

Flexinite technology for infinite styling & 

precision. 

Pegasus also offers cellulose acetate combs 

which are biodegradable and also combs 

made from FSC wood that are eco-friendly. 

The company is SA8000-2014 compliant and 

ISO 9001-2015 certified. 

From 

the MD’s desk 

I feel privileged to personally introduce you 

to my company Presto Industries and my star 

brand PEGASUS combs using Flexinite 

technology. We are a family run business 

with over 100 years of know-how in hair and 

styling, yet with the energy and passion of a 

start-up. Driven by R&D and technology. Our 

ideas and ambitions are limitless, and we 

are committed to adding value and profits to 

your business, both through PEGASUS and 

as a private label manufacturer. You can rest 

assured that I am directly involved in every 

decision, every research study, every business 

negotiation, and am ably supported by 

a team of handpicked experts. I am excited 

about the future and 100% committed to my 

growing network of partners in OEM and in 

distribution. 

Shahzad Qadir 

MD, Presto Industries 

DESIGNED FOR 

GROWTH 

1961 

Lookman Qadir founded Presto Industries 

1977 

Embarked on the journey of manufacturing of 

combs and sold to European customer under 

exclusive OEM agreement 

1995 

Started producing combs and selling it under 

the brand Roots in the Indian market 

2012 

Started producing high quality hard rubber 

combs under the brand Pegasus

PRESTO INDUSTRIES 

STAR 

PRODUCTS 

BloStyler 

Innovative styling combs with curved claw shaped 

teeth. For blast drying or styling. It works amazingly 

to open up curls. 

Skulleto range 

Skulleto range of precision combs are great for 

both barbers and hairstylists. Choose from a range 

of colours with Skulleto's iconic graphic. It's an 

infinite style statement for all. 

Pegasus Carbon Fibre range 

Launching in Cosmoprof Bologna 2023 

PEGASUS 100% Hard Rubber – Ebonite 

combs with FLEXINITE technology are backed 

by a strong marketing and communication 

support team, created to empower distributors 

and to power the brand ahead in both B2B 

and B2C. The brand is supported by 

educational and value added videos on 

YouTube, as well as, impactful and targeted 

social media campaigns on Facebook and 

Instagram. PEGASUS comes with world class 

packaging and innovative and easy to 

transport display units. Designed for easy 

pull and pick up, the display units are 

lightweight and attractive. 

EXPANSION PLANS 

As part of our expansion plans in 2023, we 

are looking at space and capacity expansionby 

building another 10,000 square feet.

PRIME PRO 

EXTREME 

INNOVATIVE PROFESSIONAL 

HAIR PRODUCTS 

Prime Pro Extreme, a Brazilian company of 

hair cosmetics present in over 50 countries. 

With a complete portfolio of over 20 lines of 

high technology and innovation products, it is 

a worldwide highlight in organic-based 

smoothing, coloring line and has a nourishing 

mask with gold nanoparticles in its 

composition. One of its pillars is professional 

education, so it has Academies in Portugal, 

Spain, Dubai and Brazil. Its Logistic Centre in 

Oporto guarantees fast and qualified delivery 

of products throughout Europe, Asia and 

Oceania. 

OUR HISTORY 

Prime Pro Extreme is a company with 

headquarters in Brazil and branches in 

Portugal, Spain and Dubai, acting for over a 

decade in the international market of 

professional hair cosmetics. 

In the last year alone, its global turnover 

moved around 5 million euros around the 

world. 

In the first half of 2022, it presented itself in 

its own stands and parades on the main 

stages of the renowned Expocosmética in 

Portugal and Cosmobeauty in Barcelona. 

ABOUT US 

Company Name: 

Prime Pro Extreme 


Carrer de Zamora, 

95 PL 05, PT 03, 08018 

Barcelona – Spain 

Website: 

www.primeproextreme.es 

Founded in: 

2011 

Main Brands: 

Bio Tanix, Profit of Color, 

Impact Mask 


America, Europe, Asia and 

Oceania 


120 

International Administrative Manager 

Luis Flores 

International Commercial Manager Europe 

Elaine Colnago 

Ceo & Founder 

Vitor Visat 

Administrative Spain 

Jamille Rabello

The brand was created by Vitor Visat, a 

hairdresser with more than 02 decades of 

experience in the beauty sector, with the 

purpose of meeting the hair needs of clients 

and also to facilitate the work of professionals. 

With international certifications such as FDA, 

INFARMED, ANVISA, HALLAL, ISO, it has a 

complete portfolio of more than 20 product 

lines, among them the straightening line of 

organic base Bio Tanix, the coloring 

and discoloring - Profit of Color and the 

regeneration and reconstruction mask with 

gold nanoparticles - Impact Gold. To 

differentiate itself in the industry, Prime Pro 

Extreme has education as one of its pillars, 

so it has Academies of Hairdresser Training in 

Portugal, Spain, Dubai and Brazil. With a 

Logistic Center in the region of Matosinhos, 

Portugal, the fast and qualified delivery of the 

products is guaranteed also in the European 

and Asian continents. 

REASONS WHY 

High-tech and innovative 

professional hair products 

with the main international 

certifications 

Professional training 

Own offices in Brazil, Portugal, 

Spain and Dubai 

Company recognized by the main 

European media 

Logistic centre in Europe 

Own Marketing and Media team 

Distributors in more than 50 

countries

PRIME PRO EXTREME 

STAR 

PRODUCTS 

Bio Tanix Extreme 

With an exclusive 

formula FORCE-PLASTIA, 

BIO TANIX EXTREME line 

softens even the most 

rebellious hair, reduces 

the volume as frizz free 

in just one application 

without getting yellowing 

on light hair color as 

bleaching procedures. 

The formula has 

essential ingredients 

that fully repair hair 

strands providing 

softening and 

straightening abilities a 

total nutrition to the hair 

safety. Say Goodbye for 

harsh chemicals and 

preservatives. With BIO 

TANIX EXTREME, gets a 

natural look with intense 

shine keeping your hair 

health and away from 

daily aggressions. 

Profit of Color 

Prime Pro Extreme: 

innovates once again 

and expands its 

possibilities to create a 

universe full of colors 

and effects in the beauty 

industry. Prime 

developed an exclusive 

Premium Color on its 

portfolio called Profit Of 

Color®? that introduces 

two different versions of 

hair color: Permanent 

and Demi-Permanent 

Color. With Italian 

technology, noble 

ingredients and Chroma 

Fusion dyes, we 

achieved exclusive 

natural results with 

vibrant and intense 

shades of color and 

unique coverage as 

longer-lasting results. 

Each ingredient has 

been thoroughly 

researched to deliver a 

unique experience during 

the coloring process, 

without unwanted tones, 

due to the self-adjusting 

tones system. Among all 

of the components used 

in its formulation, three 

of them were exclusively 

blended to develop the 

innovative Force Field 

Technology®?, which 

works by synergy as a 

true hair fiber protective 

shield that guarantees 

vibrant colors such as 

durability. 

Impact Mask Gold 

More Hydration, Nutrition 

and Luminosity to your 

hair! Luminosity is the 

word that defines the 

IMPACT MASK GOLD® 

concept! The launch 

Prime Pro Extreme® 

arrives on the market to 

offer hydrolipidic action 

with radiant shine. 

Formulated with Colloidal 

Gold micro.

PROFESSIONHAIR 

MILANO 

ONE BRAND. 

MANY EXCELLENCES 

OUR HISTORY 

Founded out of the experience of the Negretti 

family, the brand has been successful for 

more than 60 years in both the Italian and 

the international professional hair products 

markets. PROFESSIONHAIR® Milano draws its 

origins from a heritage that has seen Italy, and 

Milan in particular, reach the top of fashion, 

while dictating its rules by presenting a totally 

innovative approach, never seen before in the 

hair care sector. 

In fact, PROFESSIONHAIR® Milano is the 

company that targets specific customer 

needs by offering the best of professional 

hair products to the haircare industry. 

These are not only hair products that represent 

the highest level of qualitative excellence in 

each category, but are true product icons, 

capable of answering to specific target 

audiences and inspiring every male and 

female trend as it emerges. 

Thanks to the fine product ranges on 

offer, PROFESSIONHAIR® Milano enables 

professionals withing the sector to choose 

products in line with the needs of their target 

salon clients. 

Each brand was conceived based on an 

analysis of the lifestyle and needs of the 

end-consumer and are modelled precisely on 

distinctive characteristics. In fact, today more 

ABOUT US 

Company Name: 

PROFESSIONHAIR® Milano 


via Romolo Gessi, 18 - Brescia - ITALY 

Website: 

www.professionhair.com 

Founded in: 

1959 


Mr. Maurizio Sangineto 

Main Brands: 

NVNT® Haircare, TIGI® Copyright 

Colour, 24 Kerats®, LUXURY Hair 

Pro, Bumble and bumble, Best and 

Beautiful®, Jungle Fever, Compagnia 

Del Colore, 21 Perfect®, VIBA 

Professional, BIG Professional®, Color 

Space, Damage Undo®, Colour 

Undo, Lix Factor, UNIMIX 


Worldwide

than ever, everyone relates to a precise idea 

of style and mood which makes them feel 

most at ease. 

In fact, from an anthropological and social 

perspective, people have always loved to feel 

part of a group, because it gives security and 

fosters relationships - especially those based 

of similar tastes and habits. 

For this reason, each person appears to 

others according to a precise aesthetic 

style, which corresponds to his or her idea 

of a contemporary "tribe". In this sense, hair 

plays a fundamental role, because it is one 

of the most visible and impactful aspects of 

anyone’s appearance. 

The PROFESSIONHAIR® Milano “Collection” 

was created precisely to satisfy this primary 

need of both salon and their clients, with 

bespoke brands designed and formulated to 

respond to the taste of each customer in a 

totally innovative way. 

The PROFESSIONHAIR® Milano “Collection” 

is completed by a series of scientifically 

formulated technical products for the beauty 

REASONS WHY 

Over 60 years of industrial 

experience in the hair sector 

A unique collection 

of brands able to match 

peoples’ lifestyles 

Continuous innovation 

Scientific research and 

clinical proof behind the 

products 

Educational support by a 

third party (Poliestetico di 

Milano) 

100% Made in Italy with 

the top of Italian quality for 

production excellence

PROFESSIONHAIR MILANO 

and health of the hair, aimed at optimising 

the performance of the hairdresser. 

For this reason, PROFESSIONHAIR® Milano 

is unique in the market of professional hair 

products. 

It not only offers product ranges with absolute 

qualitative excellence, but ones which real 

allies of the salon and the hair professional 

in their quest for client retention. 

PROFESSIONHAIR® Milano is a proud member 

of BeauticonValley® Holding Società Benefit, an 

organizational network of over 50 companies 

which, thanks to a unique and integrated 

supply chain, produce the most innovative 

and high-quality cosmetics products sold in 

over 130 countries around the world. 

STAR 

PRODUCTS 

24 KERATS® “the most 

precious R-EVOLUZIONE 

in the world of haircare”. 

What is the most 

precious element for 

people? Gold! And 

what’s most precious 

on people's heads? 

Their hair! Since hair 

is made of keratin, we 

have created the most 

precious enhancer for 

the hair structure: 24 

KERATS®. A professional 

range made up of 6 

precious products 

scientifically formulated 

for beautiful hair, thanks 

to the most advanced 

trichological research: 

TRICHOPOWER® 

SCIENCE. 

Exclusivity, preciousness 

and quality at the 

highest level are the key 

points of this innovative 

international haircare 

brand, which has 

instantly established 

itself as an icon of 

style and quality while 

targeting those who 

want the best for the 

beauty and well-being of 

their hair.

THE MOST PRECIOUS 

IN HAIR CARE 

17 th – 20 th March 2023 

HALL 37 

STAND F1 

powered by 

24kerats.com 

info@professionhair.com 

+ 39 030 3363045

FINELGA 


360° BEAUTY 

AND WELLBEING 

REVIVRE is proudly part of the FINELGA 

HOLDING, the holding company of Fusaro's 

Family. The main activity of FINELGA HOLDING 

is in the Cosmetic and Beauty Business 

offering also private label manufacturing 

Lucio Fusaro 

The brand meets 

the needs of 

the professional 

hair care sector 

with high quality 

products. 

services. FINELGA HOLDING owns many 

brands including: Revivre, Itely Hairfashion, 

PatriciaMI, Flosé, Ysothea, Bi&lita, Glazette 

and many more. 

REVIVRE… is ESSENTIAL! 

Since 1973, Revivre is a point of reference 

for all Italian professionals committed to the 

health of skin and hair. We develop all sort of 

treatment for the recovery and well-being of 

hair and scalp as well as a complete range of 

products and technologies for the treatment 

of facial and body skin imperfections. Skin 

detox before treatment, this is the basis 

of the Revivre philosophy that deeps its 

roots in the use of essential oils, for great 

performances and an authentic sensorial 

experience, combined with latest generation 

innovative ingredients for outstanding and 

unparalleled results. 

ABOUT US 

Company Name: 

Revivre Italia Spa 


Via Giovanni Falcone, 35 

20080 Vernate (MI) - Italy 

Phone: +390290093743 

Email: info@revivre.it 

Website: 

www.revivre.it 

Founded in: 

1973 

Chairman and President: 

Mr Lucio Fusaro 

R&D Director: 

Mr Luigi Grassato 

International Business 

Manager: 

Mr Francesco Ioppolo 

Number of Employees: 

180 worldwide 

Main Brands: 

Revivre 


Taiwan, Korea 

Luigi Grassato 

Francesco Ioppolo

RESEARCH AND INNOVATION 

Observe nature, listen to it, transform its 

secrets into innovative formulas for beauty 

and well-being: this is the Research and 

Development department’s philosophy. 

Revivre has one of the most advanced inhouse 

Research and Development Laboratory 

in the world that partners with the University 

of Pavia’s Department of Physiological 

and Pharmacological Sciences and other 

universities in Pennsylvania (USA), home to 

one of the most important medical centers in 

the United States. 

IN TOTAL HARMONY WITH NATURE 

Revivre is engaged in the global “Green 

Initiative – for a better world”, initiative in favor 

of an environmentally friendly development. 

It uses, in fact, innovative technologies and 

renewable energies that help to conduct 

the producing processes while protecting 

the environment, reducing waste. In 2012 

in Milan, was inaugurated the BioLife 

Medical&Beauty Village, a space of 22.000 

sm, built according to the most modern and 

advanced energy-saving criteria and respect 

for the environment and provided with a high 

vocational training center, clinic of wellness, 

Quality Control, Research Laboratories and 

demonstration spaces. 

REASONS WHY 

Advanced in-house R&D 

Laboratory 

Partnership with Italian and 

International Universities 

Use of natural active 

ingredients, essencial oils and 

plant extracts 

Proudly Made in Italy 

Environemental Consciousness 

Certified quality and customer 

service

REVIVRE 

STAR 

PRODUCTS 

Exence 

Balm ph 3 Relax 

From the extraordinary 

wisdom of Nature 

and from Revivre 

research comes 

EXENCE AROMATH 

RAPY. Professional 

products, apt in solving 

scalp imperfections, 

will take you through 

a sensory path made 

of aromas and interior 

peacefulness. All the 

formulations are natural, 

creatted with great care, 

and dermatologically 

tested. 

SLES-free mild shampoo 

to prevent hair loss. 

The precious synergy 

of essential oils micro 

dispersed, together 

with the AlgaSer 

Complex, provides the 

right nourishment to 

the hair bulb, helping 

Alta Structa 

Restructuring 

Treatment 

AltaStructa 

HairCareTherapy is 

the innovative range 

of Revivre treatments 

stemming from the 

expert combination of 

selected ingredients, 

mixed with advanced 

technology to offer 

instant professional 

solutions, targeting a 

variety problems related 

to the hair shaft. 

The Restructuring 

Treatment for damaged 

and brittle hair stems is 

instant results, leaving 

it shinier, softer, lighter, 

more resistant and 

easier to comb. Effective 

from the first application, 

it nourishes deeply and 

repairs the weakened 

hair fiber, leaving hair 

repaired, soft and shiny. 

Livis White 

Livis White is brightening 

face cream. New 

radiance to the skin 

thanks to innovative 

formulations and 

precious multi-active 

ingredients for the 

reduction of skin spots. 

to reduce significantly 

hair loss, restoring the 

right functionality of the 

cutaneous annexes. 

based on micro-proteins 

of milk and cysteine. 

Ceraplex repairs even 

severely damaged hair 

from the inside, with

AltaStructa HairCareTherapy is the innovative range of Revivre treatments stemming from the expert 

combination of selected ingredients, mixed with advanced technology to offer instant professional 

solutions, targeting a variety problems related to the hair shaft. It is not just a capillary treatment, but also 

a moment for personal relaxation and well-being by following specific rituals. 

www.revivre.it

ROVERHAIR 

NATURE LOVERS 

Italian premium haircare brand made by 

passionate people for inspired hairdresser. 

Founded in 1975, it’s based on the values 

of a family business. Today thanks to its own 

formulation and production technologies, 

it is considered a leader in the creation 

of functional and effective professional 

products. An ethical choice to offer products 

of the highest quality while respecting the 

environment and the people who live in it. A 

new path towards the philosophy of “clean 

beauty”, where the focus is on less is more. 

REASONS WHY 

Based on the values of a family 

business 

Made with passion in Italy 

Own formulation and production 

technologies 

Functional and effective 

professional products 

Tailor-made for the salon 

Innovative approach that is 

closely linked between color 

system, technical products and 

training. 

ABOUT US 

Company Name: 

Vitalfarco Hair Cosmetics 


Via A.Canova 8/10 

Corsico Milano 

Italy 

Brand: 

Roverhair 

Founded in: 

1975 

Website: 

www.roverhair.it 

Main Product Lines: 

Electa - Essence - BSHADE - Ultimate Nutris - 

Artisan of beauty care

STAR 

PRODUCTS 

Electa Finest Hair Color 

Electa finest hair color is 

the innovative permanent 

coloring system created 

by color technicians 

for professionals that, 

thanks to its weighted 

pigment balancing and 

homogeneous deposit 

system, guarantees 

coverage, intensity 

and conditioning. A 

unique technology that 

is developed from an 

organic formula based 

on quinoa extract, 

a superfood rich in 

amino acids valuable 

for hair structure. The 

high concentration of 

vitamin E makes quinoa 

a powerful anti-oxidant 

perfect for long-lasting 

results. 

Essence 

Demi permanent 

ammonia free coloring 

sytem. Neutralises 

undertones after 

lightening and brightens 

hair after colouring. 

Tones or neutralises 

highlights and balayage, 

without lightening the 

natural base. Acts gently, 

without lightening the 

hair’s natural pigments 

and without damaging 

the cuticle. 

Blonder 

Blonder is the line 

dedicated to the 

treatment of gray and 

blonde hair, naturally or 

cosmetically colored. 

This line includes: 

• Technical products 

to obtain the perfect 

blond, preserving the 

natural state of the 

hair 

• Specific anti-yellow and 

anti-orange products 

for the maintenance of 

the color 

• Specific product for the 

maintenance of grey 

tones

SINESIA 

FOR AN AUTHENTIC AND 

CONSCIOUS BEAUTY TIME 

Today' society, with its hectic pace, leads us to 

disconnect from ourselves and our needs, and 

more than ever we feel the need to rediscover 

our own centre and rebalance our essence 

harmoniously with the surrounding, marking 

out the time available to the best of our 

ability, because it is our most precious asset. 

From this assumption has been formulated 

- in the various laboratories of the AGF88 

group - SINESIA (from the Greek synesis) an 

innovative line that acts from the “neck up”, 

working on hair, face and scalp as a single 

interconnected ecosystem, focusing on head, 

the most important part since it houses the 

brain. The brainchild of Afsoon Neginy, cofounder 

of the brand and COO Business & 

Sustainability Director of Agf88 Holding, the 

Premium line Sinesia benefits her long-term 

experience and has a holistic system made 

up of multi-functional and effective products 

that through specific rituals act on the skin 

biosystem, scalp and hair in order to obtain 

an interconnection between head and mind 

and regain their wellness. Sinesia products 

are designed for professional salons but can 

also be used for self-beauty rituals as they 

take consumers on new sensory journeys 

that stimulate the senses and create new 

connections to achieve deep and authentic 

beauty. Sinesia introduces a new concept of 

integrated beauty into professional salons: a 

holistic approach that allows to regain balance 

thanks to the product synergy, application 

gestures and energetic massages. 

ABOUT US 

Company Name: 

Luxebe s.r.l. 

Pettenon Cosmetics S.p.A. SB 


via Mascheroni, 27 

20145 Milano - Italy 

Website: 

www.sinesia.com 

Main brands: 

Take a Nap, Beauty Cuddles, 

Biotic Formulas, Super 

Drops, Waterless Beauty, 

Cool Beauty, Save the Color, 

Stayling Alive 


All European Countries, 

North America, Canada

REASONS WHY 

Formulated with up to 99% naturalorigin 

ingredients 

Products 98% biodegradable 

100% Vegan friendly 

Vegan OK certification 

Lifegate ZeroImpact certification 

Pack 100% recycled PP plastic 

Pack FSC Shiro Echo Paper 

Greenrich formulas 

Water saving, easy to rinse formulas 

Holistic approach 

STAR 

PRODUCTS 

Sinesia consists of six 

specific lines, dedicated 

to neck, face, hair and 

scalp. Every line draws 

inspiration from a 

cosmetic benefit and/or 

is based on the action 

mechanism; they can 

be combined in a mix & 

match, thus optimizing 

cosmetic results. 

Take A Nap 

It is a line drawing 

inspiration from the 

trend of chrono beauty 

and follows circadian 

rhythms to obtain the 

best possible benefits 

from the cosmetic 

products used. 

These products are 

designed for moments 

of relaxation and are 

characterised by a detox 

action that is boosted 

with night use. 

Save The Color 

Synergies of shampoo 

and mask designed 

to take care of the 

intensity and brilliance 

of the color. To be used 

in the salon or at home, 

it ensures a «gloss» 

effect, brilliance of 

reflections, hydration 

and nourishment, 

protection from 

atmospheric agents. 

Effectiveness of a 

professional result in a 

few minutes. 

Biotic Formulas 

The line dedicated 

to the protection of 

microbioma. These 

products offer a 

full range of pre and 

postbiotic treatments 

for the wellbeing of the 

scalp, face and hair 

microbiota.It is a line 

designed to take care 

of sensitive, impure, 

excessively dry skin. 

Super Drops 

The range consists of 3 

specific boosters, able to 

maximise the treatment. 

These super concentrated 

products, hence in drops, 

are designed to be used 

on their own, either 

on the face as beauty 

serums or on the hair 

as perfecting fluids, or 

blended with creams or 

masks to strengthen their 

specific action. 

Stayling Alive 

The line dedicated to 

hair design for an always 

perfect, fashionable and 

suitable for any need 

look. Stayling Alive takes 

care of the hair at 360°, 

protecting them from 

external agents, smog, 

humidity, thermal and 

oxidative stress. In a few 

moments, the products 

give texture, control, 

silkiness even the most 

difficult hair to tame. 

Cool Beauty 

Clean formulations, 

ultra-green ingredients, 

respect for raw materials, 

waterless approach: 

thanks to Disruptive 

Cleanser, Hydra Sorbet, 

5 Prodigious Essence, 

Freshlift Eye Treatment, 

the brand has developed 

effective solutions to face 

the current challenges 

and help us save our 

planet.

TAI WAH 

SERVING THE NEEDS 

OF HAIRDRESSERS 

Tai Wah Distributors was founded in 1956 as 

a partnership and reincorporated as a private 

limited company in 1971, operating as a 

regional Distributor in Professional Hair and 

Beauty Care Products and introducing prestige 

brands to regional markets. 

Then in the late 1990s, Tai Wah Distributors 

entered the Chinese market also with a view to 

setting up manufacturing facilities there. With 

the professional expertise and know-how gained 

as distributors, the company decided to venture 

into the development of professional hair and 

beauty tools and equipment in 2001, leading to 

the founding of the TUFT brand. 

Ever since, TUFT has grown and evolved, working 

closely with both end consumers and our 

distributors worldwide to design and manufacture 

a wide range of professional hair & beauty tools 

and equipment, as well as accessories, to serve 

the needs of hairdressers and beauty therapists. 

TUFT was created to provide innovative machines 

and tools for the hairdressers and beauty 

therapists using the latest technologies 

available. Tai Wah Distributors Pte Ltd. has been 

ABOUT US 

Company Name: 

Tai Wah Distributors Pte. Ltd. 


TUFT 

701 Sims Drive #03-06 

LHK Building Singapore 

Singapore, 348574 

Tel. (+65) 6287 1919 

Fax (+65) 6280 4835 

Email: tuft@tuftintl.com 

tw_maisyfoo@taiwah.biz 

Website: 

www.tuftintl.com 

Started in: 

1956, becoming an Ltd. In 1971 


Mr Toh Kok Swee focuses 

on technological innovations to improve the 

hairdresser's work 

Leading Export Destinations: 

Singapore, Malaysia, Thailand, Indonesia, 

Hong Kong, China, Japan, Poland, Germany, 

Poland and the Middle East 

Just some of the many 

products produced 

under the TUFT brand 

name and under 

contract manufacturing 

agreements.

REASONS WHY 

Decades of experience in both 

distribution and manufacturing 

of professional hair care tools 

and products 

Strong focus on Research 

& Development 

Breakthrough technologies 

to facilitate and improve 

the work of hairdressers 

Focus on both performance 

and design 

Excellent worldwide distribution 

channel 

Participation in international 

trade fairs 

serving professional hairdressers and beauty 

therapists for the past many decades and thus, 

We understand the needs of these people. 

Participation in international trade 

fairs boosts visibility and brand name 

recognition worldwide. 

INNOVATION AND TECHNOLOGY 

In 2016, Tai Wah Distributors established a 

Product Development Center where a team of 

engineers works closely with production 

engineers and special consultants to develop 

and produce professional hair equipment 

using the latest innovations and technologies. 

Tai Wah Distributors take product concept 

and design seriously, ensuring that their 

products have a strong aesthetic appeal amd 

are user-friendly for market professionals. 

By actively participating in trade shows like 

Cosmoprof Worldwide, Beautyworld Dubai etc. 

Tai Wah Distributors not only manage to bring 

products to a global level, but also exploits 

opportunities to speak to trade professionals 

directly to gain a better understanding of their 

needs. The information obtained is then used 

to orient product development efforts.

TAI WAH 

STAR 

PRODUCTS 

T8i dryer 

T8i is TUFT latest digital 

dryer with improved 

control for better 

performance. With an 

Ultra Strong & Compact, 

Long Lasting Dual 

Propelling Motor at 

110,000RPM, it could 

deliver soothing yet 

powerful airflow through 

the electronically 

powered motor. The Built 

in Ionic feature will 

reduce substantial 

amount of static and 

frizz during blow drying/ 

styling and give a layer of 

smoothness and 

shininess to the hair. 

There are 3 speed and 

heat options with instant 

cold shot which allow 

user to set the dryer 

speed and heat options 

to optimize styling. 

Locking feature to 

prevent accidental 

TUFT Professional 

Clipper Cordless & TUFT 

Professional Trimmer 

Cordless 

•CORD/CORDLESS 

Can be use corded as 

well as cordless. 

•DIAMOND CARBON 

BLADE 

Anti-rust, precision cut. 

•TURBO-CHARGED 

MOTOR 

Extra Power, energy 

efficient, higher 

performance. 

•ZERO-OVERLAP 

ADJUSTMENT 

Zero Gapping, quicker 

and precision lines 

when edging. 

•WIDE RANGE BLADE 

Create smooth blunt 

cut. 

•120 MINS BATTERY LIFE 

Allow longer usage 

without charging. 

TUFT Ultima 

A multi-function hair and 

scalp machine that 

makes it possible to do 

in-salon treatments and 

speed up hair color 

processing, as well as 

offer Red and Blue 

Chromotherapy for Scalp 

Treatment. There is an 

optional ozone function 

to help eliminate 

unpleasant chemical 

odours from chemical 

treatment and it can 

also be used to treat 

dandruff by the 

eliminating bacteria on 

the scalp. 

Diamond Plus Hair Iron 

Diamond Plus Iron is a 

One Pass hair 

straightener that has an 

improved formula on the 

nano ceramic 

technology. The improved 

nano ceramic releases 

negative ion to reduce 

moisture loss in the hair 

and neutralize hair 

static. The extra smooth 

plates allow the hair to 

glide through the plates 

effortlessly creating an 

ultra-shine and smooth 

effect. It also has longer 

plate design that allow 

wider sections of hair to 

be styled. The hair iron 

has multi directional 

floating plate to ensure 

perfect plate-to-hair 

contact as well as 

provides instant heat 

recovery in less than 2 

seconds to ensure 

consistent heat for 

switching of the speed/ 

heat options. The 

Memory storage stores 

the last setting set by 

the user and makes it 

convenient for the user 

every time when in use. 

T8i is a revolutionary 

professional dryer that 

TUFT has launched for 

Y2023. 

continuous use. The 

ergonomic design of the 

handle makes it easier 

for the stylist to 

maneuver the tool 

around for better control.

TECNO DRY 

100% MADE IN ITALY 

OUR STORY 

Tecno Elettra was founded in 1982 as an 

Italian manufacturing company with the aim 

of combining traditional hand-made and 

industrial-scale production of 100% MADE IN 

ITALY professional hairdryers. This ambitious 

goal was achieved after a constant period 

of growth, development and attention to 

continuous improvement, with the right mix of 

tradition, local culture, research, innovation 

and quality. Over time, new models were 

created with more and more technology and 

attention to Italian craftsmanship. Investments 

in research & development and quality 

control, together with numerous international 

ABOUT US 

Company Name: 

TECNO DRY Srl 


Via Puglie, 6/8 

60030 Monsano (AN) 

Italy 

Tel. +39 0731 377 200 

Email: info@tecnodry.it 

Website: 

tecnodry.it 

Founded in: 

1982 

Head of Sales 

Daniele Focante 

d.focante@tecnodry.it 

Export Manager 

Maria Vittoria Busilacchi 

busilacchi@tecnodry.it 


Gattafoni Cinzia 

Main Export 

Destinations: 

Europe, Middle East 

and Central America 

certifications, have allowed Tecno Elettra to 

grow and consolidate in several different 

countries. 

OUR PRESENT 

In 2022, Tecno Dry took over from Tecno 

Elettra to carry on the tradition of the 100% 

MADE IN ITALY products. Constantly looking 

for new ideas and solutions, the company is a 

leader in design, technology and ergonomics. 

Today, Tecno Dry offers a wide range of 

professional hair dryers of excellence. With 

its many product ranges and a comprehensive 

customer satisfaction policy it can meet 

your every need in the world market with the 

innovation and reliability demanded by the 

best hairstylists. Punctuality and continuous 

improvement represent the milestones of our 

company.

Tecno Dry 

headquarters in 

Monsano, Italy. 

OUR APPROACH TO WORK: 

THE TRUST WE CREATE 

The purpose of Tecno Dry is to strengthen 

and expand its distribution network, focusing 

on exclusive distributors and importers. 

Over the years, we chose to walk side by side 

with our clients and we selected companies 

interested in long-term relationships with 

exclusive agreements. These policies 

allowed Tecno Elettra to grow together with 

its customers and to make the TE brand a 

solid and reliable trademark. 

REASONS WHY 

More than 35 years of 

Italian manufacturing 

experience 

Exclusively professional 

products 

Complete production 

chain and internal R&D 

International profile 

together with innovation 

and tradition 

International quality 

certificates 

Worldwide presence 

Private label services 

STAR 

PRODUCTS 

Diamond 

Design and elegance 

in its purest form, 

Diamond is the result 

of dedicated research 

in engineering and 

technology by Tecno Dry. 

This luxurious, modern 

and elegant hairdryer 

combines power, energysaving 

and a perfect 

heat-air ratio, all in a 

lightweight structure. It’s 

a professional product 

which guarantees perfect 

ergonomics and ease 

of use - ideal if you 

want every drying day 

to be like an in-salon 

experience. Available in 

champagne, black and 

pale pink. 

En-Green 

En-Green is the 

environmentally friendly 

hairdryer. Thanks to the 

two patented conveyors 

made by Tecno Dry, the 

air flow is not dispersed, 

so energy consumption 

is notably reduced. With 

En-Green you can dry 

and style perfectly in 

one go.

TECNO DRY 

TeknoAirpro 

This year, Tecno Dry also 

continues its innovation 

research aimed aimed 

to prioritise both 

technology and the 

well-being of the end 

user. The 2023 launch 

is called “TeknoAirPro” 

– an extremely light 

model but at the same 

time with a working life 

of about 20,000 hours. 

This new Tecno Dry 

product, equipped with 

a digital motor, is 

part of the line of 

professional brushless 

hairdryers with 

effective power of up 

to 2,650W. This is the 

result of constant and 

methodical innovation in 

engineering, assembly 

of materials and new 

components, resulting 

in design and power 

blending perfectly. 

TeknoAirPro is a perfect 

combination of elegance 

and practicality and 

is available in black 

elegant, red elegant, 

pink elegant and 

champagne elegant. Its 

perfect ergonomics and 

lightness allow easy and 

long-lasting use and it 

has an optimum heat-toair 

ratio. 

OUR FOCUS: 

CUSTOMIZATION 

All Tecno Dry products can be customized 

according to the customer’s needs; it is 

therefore possible to design and create a 

specially made product focusing the attention 

on a personalized marketing, with the aim 

to target the market segment identified by 

the Customer. Customization can refer just 

to graphics and aesthetics by adding the 

customer’s logo on the product, but it can 

also involve inner components, in order 

to satisfy the end user requests. During 

the customization process, it is of utmost 

importance to remember that the specific 

needs of the Customers are the basis on 

which a new product is shaped out of an 

already existing one from Tecno Dry’s range. 

This generates a constant interaction among 

Tecno Dry, Customer, market demands and 

development of a new brand.

TRINITY 

QUALITY AND A 

PASSION FOR PEOPLE 

Trinity haircare finds its origin in Switzerland. 

The company is proud to be Swiss and to be 

able to show some of the typical features 

Switzerland is known for across the world, 

such as superior quality products, clean, modern 

and functional design and strong focus 

on environment, nature and people. With an 

international team of professionals with their 

own specialist skills and experience, the 

company tries to incorporate its Swiss roots 

and Swiss characteristics into every project, 

product and activity, from Research and Development 

to packaging, through the quality 

and functionality of all their products. One of 

the main endeavours of the company is to 

represent a complete and consistent Swiss 

identity, by being loyal to its values and principles. 

However, it shows the same great respect 

for its suppliers’, distributors’, partner 

salons’ and customers’ identity, because the 

main focus of this brand is on people. 

SWISS IDENTITY 

The brand was established in 2007 and immediately 

achieved resounding success in 

Germany, Austria and Switzerland. Thanks 

to the outstanding quality of the product line 

and the company attendance at international 

conventions and shows, European markets 

soon noticed the young and creative haircare 

brand. 

Started as a Swiss based R&D laboratory, the 

company established a 40,000 sqm logistic 

location at the latest standard managed with 

SAP software in the south of Germany. Additionally, 

the Marketing Department teamed 

up with international colleagues from Germany 

and Holland. This skilful and creative 

crew focused on one mission: positioning Trinity 

haircare broadly in medium and high-end 

salons in Europe and worldwide. In order to 

achieve this, the brand chose a communication 

strategy in modern social media, but also 

ABOUT US 

Company Name: 

Trinity haircare AG 


Rorschacher Str. 150 

9000 St. Gallen 

Switzerland 

Tel.+41 (0) 71 351 74 - 66 

Fax +41 (0) 71 351 74 - 68 

Website: 

www.trinity-haircare.com 

www.tailorsgrooming.com 

President: 

Robin Schenke 

Main Brands: 

Trinity haircare – Tailor’s 

Grooming 


Germany, Holland, Belgium, 

Greece, France, Russia, 

Portugal, Czech Republic, 

Slovakia, Slovenia, Serbia 

and Austria 

Left, President 

Robin Schenke.

In this page, Trinity hairstyling images and 

some events attended by the Company. 

REASONS WHY 

in traditional channels, by sponsoring some 

television formats and a number of sports 

events and teams. A great achievement for 

the development of the brand was the recruitment 

of Robin Schenke. At the beginning the 

experienced sales professional took on the 

position of Export Manager but quickly moved 

to a higher level. He took on the company management, 

successfully introduced it in more 

than 20 countries and made it a well-known 

and respected brand in the professional haircare 

market worldwide. Charity is an utmost 

concern for Trinity, which supports a variety of 

projects in the fight against cancer. The company 

is also concerned with environmental 

protection, sustainability of all materials and 

production processes and the continual professional 

development of the haircare professionals. 

The Trinity’s European Artistic team 

has enhanced the educational expertise of 

the brand. This group of hair artists who come 

from different European countries is responsible 

for the development of trend-setting collections, 

techniques and products, but most 

of all the perfect training for clients in all the 

markets where the brand is active. 

Passionate, individual, 

friendly service 

Swiss Quality Products 

100% salon exclusive – more 

than an empty promise 

The colour experts 

High profile Research and 

Development 

Full range of products – 

everything a salon needs 

Appealing Trend Collections 

twice a year 

Trinity Trophy – Challenge for 

your creativity

TRINITY 

VISION, MISSION & STRATEGY 

Trinity vision is to become one of the leading 

brands in today’s professional haircare market, 

not in terms of size or turnover, but in terms 

of brand recognition, brand awareness, and 

most importantly brand value. The company’s 

greatest ambition is to be one of the most wellknown 

and respected brands in the professional 

haircare market worldwide. Trinity's mission is 

to sell and promote 100% Swiss salon exclusive 

premium quality products in today’s professional 

haircare market, with a personal touch and 

with a clear focus on education, training and 

support, to foster partner salons’ success 

and constant growth. Trinity strategy is to 

create a strong and cooperative network of 

suppliers and distributors who understand, live 

and foster the Trinity vision and mission and are 

in line with the company policy and values. This 

Trinity global network should promote the Trinity 

brand and distribute its products by supporting 

partner salons. 

STAR 

PRODUCTS 

VDT Cream Hair Colour 

140 shades for intense, 

brilliant and long-lasting 

results with the key 

ingredient Vibrant Care 

Complex with Jojoba oil, 

beeswax, pomegranate 

core oil, linoleic acid 

and the pigment-booster 

Pyrazol for perfect 

coverage while protecting 

hair and scalp. 

Tailor’s Clay 

Strong hold and matte 

finish for every type of 

hair. This unique styling 

tool with bamboo extract 

and silica is the one 

and only real clay. Its 

stunning creamy texture 

gives firm hold, form and 

texture. Perfect for short 

cuts and for everybody 

who likes a natural and 

strong look. 

One12 multi-action 

spray 

12 benefits in only one 

product: nourishes, 

detangles, eliminates 

frizz, acts anti-static, 

protects the colour, 

adds volume, seals 

cuticles, protects from 

environmental stress, 

seals ends, reduces 

blow-drying time, hinders 

cellular ageing and 

leaves hair brilliant and 

shiny. Contains a blend 

of precious natural Argan 

oil, Macadamia oil and 

Nyamplung oil.

NEW COLLECTION 

THE 

SECRET 

GARDEN 

SPRING / SUMMER 2023 

TRINITY haircare AG 

Rorschacherstrasse 150-152 

CH-9000 St. Gallen 

Tel. +41 (0) 71 351 74-66 

office@trinity-haircare.com 

www.trinity-haircare.com

VITALFARCO 

HAIR COSMETICS 

HAIR CARE EXCELLENCE, 

SINCE 1969 

With over 50 years of experience in the hair 

industry, Vitalfarco Hair Cosmetics ranks 

among the Italian leaders in the production 

of hair bleaches and hair dyes, exporting all 

over the world its know-how in the formulation 

of cutting-edge treatments for hairstyling 

professionals. Developed on an area of 

approximately 20.000 sq.m, Vitalfarco 

currently boasts an internal laboratory for 

R&D activities, 3 production sites, two 

ABOUT US 

warehouses, as well as an academy for 

educational activities set up with the most 

advanced professional equipment. At 

Vitalfarco, the entire business is based on 

a clear and simple mission: to provide hair 

professionals with products that exceed 

expectations, further enhancing their talent 

in the eyes of customers. With more than 

50 countries served and a global distribution 

network, the company can count on a solid 

and innovative structure, able to guarantee 

a service of absolute excellence both for its 

own brands and for private label. 

Company Name: 

Vitalfarco Hair Cosmetics 


Via A. Canova 8/10 

20094 Corsico (MI) - ITALY 

info@vitalfarco.com 

Website: 

www.vitalfarco.com 

Established: 

1969 


50 

Main Brands: 

Maxima Professional, 

Roverhair, Vitael, NHP 

CEO: 

Luca Messinese 


(Maxima Professional, Vitael, NHP): 

Carlo Crosti 


(Roverhair): 

Marco Bartsch 


(Private label): 

Daniela Colleoni

REASONS WHY 

A family business company 

since 1969 

Sustainable production 

and certified quality 

100% control of the value chain 

Global distribution network 

Private Label services 

360° customer support 

Tailor-made education offer 

STAR 

PRODUCTS 

Thanks to continuous 

investments in 

developing a complete 

portfolio of brands and 

lines, the company can 

offer a wide range of 

high quality technical 

products and hair care 

treatments, satisfying 

different markets and 

positioning needs. 

Recent is the restyling 

of all Maxima 

Professional lines: 

among the star 

products, Hair Color 

Plex, the cream coloring 

system with a vegan 

formulation that ensures 

maximum reliability and 

stability of reflections 

while protecting the hair 

structure; Charcoal, 

the innovative line of 

professional bleaching 

and blonde hair care 

with activated vegetable 

charcoal; Fiber Liss, 

developed to vary the 

level of smoothness 

and offer customised 

services such as 

absolute smooth, antifrizz 

and lamination. 

Thanks to the 

acquisition of 

Roverhair, an italian 

premium brand of 

organic hair care joins 

the portfolio with its 

flagship lines Electa 

- finest hair color, 

Essence - ammonia 

free coloring system, 

Ultimate Nutris, a line 

dedicated to a 100% 

vegan-friendly hair 

reconstruction. 

The portfolio is 

completed by Vitael, 

the line of professional 

treatments specifically 

formulated to offer 

reliable and versatile 

products, in the salon 

and at home, and NHP 

- the line of technical 

products based on 

extremely pure and 

biological actives.

117 1984 

33 25 

COUNTRIES WE DO 

BUSINESS WITH 

YEAR WE WERE 

FOUNDED 

DOMESTIC 

REPRESENTATIVES 

INTERNATIONAL 

REPRESENTATIVES 

WORLD’S LARGEST BEAUTY SALES REPRESENTATIVES ORGANIZATION 

WHO WE ARE 

The Kirschner Group, Inc. 

is a professional sales organization 

with over 35 years of experience 

growing America’s leading, 

professional beauty brands. 

We are the only sales organization 

that has a presence in all 50 states, 

Canada, and the entire 

international marketplace. 

WHAT WE DO 

The Kirschner Group, Inc. 

connects our brands to the right 

distributor or retailer. 

We then manage the business 

on a day-to-day basis, to 

ensure our customers get the 

support they need for the growth 

of their brand. 

WHERE WE SELL 

Hair / Nail / Esthetic 

Professional Distributors I Ethnic 

Distributors I Barber Distributors 

Chain Salons 

Prestige / Department Stores 

Beauty Retailers I E-Commerce 

TV Shopping Network 

THE KIRSCHNER GROUP, INC. 

28328 Constellation Road 

Valencia, CA 91355, USA 

+1-800 527 8645 (toll-free) 

+1-661 257 6260 

www.kirschnergroup.com 

info@kirschnergroup.com 

tkg.beauty 

The Kirschner Group, Inc.

PROFESSIONAL SALON BRANDS 

HAIRCARE 

TOOLS 

MEN 

NAILS 

HAIRCARE 

RETAIL BRANDS 

TOOLS 

COSMETICS

BEST IN EXPORT 2023 (new version)

Create successful ePaper yourself

Delete template?

Save as template?