Dental Asia November/December 2023

DENTAL UPDATES
Mirco Stiehle and Michael Bickel appointed new CCO and
CFO for Ivoclar
Dental device company Ivoclar has announced
the appointment of Mirco Stiehle to the position
of CCO high growth markets, and Michael Bickel
as the new CFO of the Ivoclar Group.
As of 1 Jan 2024, Stiehle will join the corporate
management team and assume responsibility
for the APAC sales organisations in addition to
the Latin American (LATAM) region where he
is the head of LATAM. Furthermore, Christian
Brutzer will focus on the established markets,
including North America, Europe and Middle
East, in his new position as CCO mature
markets.
“Going forward, we will divide our sales division
into ‘mature markets’ and ‘high growth markets’
to foster closer integration among the sales
areas and support them more effectively,” said
Ivoclar Group CEO Markus Heinz, who has been
at the helm since March.
Mirco Stiehle (left) and Michael Bickel (right) will join
Ivoclar’s corporate management team as part of
their new appointments (Image: Ivoclar)
Michael Bickel will succeed Franz Berger as of 1
Dec 2023, who will ensure a smooth transfer of
responsibilities during a joint transition period.
With this appointment Berger will leave the
Ivoclar Group after 12 years of CFO at the end
of June 2024 to take on new challenges.
“I would like to thank Frank Berger for his
significant contributions. Under his tenure
as CFO, Ivoclar has not only completed
strategically important acquisitions and
the implementation of the integrated
performance management but also established
and expanded areas such as global tax
management, treasury, compliance, risk
management and data and cyber security,” said
Heinz. “The joint transition period from Franz
Berger to Michael Bickel ensures continuity for
Ivoclar in ongoing projects, for example also
in the challenging regulatory tax and reporting
projects such as BEPS 2.0.”
Bickel and Stiehle will complete the existing
corporate management team, consisting
of Markus Heinz as CEO, Franz Berger as
outgoing CFO, Christian Brutzer as CCO with
new responsibility for mature markets, Patric
Frank as chief marketing officer, Dr Thomas Hirt
as chief technology officer and Alexandra H
Machnik as chief digital officer. DA
VITA Scientific News app
launched to give users indepth
knowledge at a glance
Dental product manufacturer VITA Zahnfabrik
has announced the launch of the VITA
Scientific News app, designed to provide a
consolidated expertise on the smartphone for
the entire VITA ecosystem. The app provides
dental technicians, dentists, and researchers
with technical publications on the materials
that are structured according to application
area, which can be further sorted based on
research or application queries for specific
materials with the ‘Features’ function.
For example, clicking on ‘VITA ENAMIC’ will
show all studies related to VITA ENAMIC.
Choosing the ‘Features’ selection followed by
‘polish’, will show all studies on polishing the
VITA ENAMIC hybrid ceramic. This setup aims
to provide research-based applications, as
well as rapid access to the right sources. In
addition, the ‘breaking study news’ function
provides the latest study results.
Furthermore, the VITA Scientific News app
contains online learning and case reports
on individual products with background
information and valuable tips. The ‘VITA
Expert Talk’ features demonstrations from
international experts on how they work with
VITA materials. A complete range of product
(Image: VITA
Zahnfabrik)
information and instructions for use is
available in the VITA download centre.
The VITA Scientific News app is available
on Android and iOS, and in six languages.
Users will have the ability to connect directly
to VITA Zahnfabrik through a hotline, email
or navigate to company headquarters.
Researchers will also have open access
to companies to present their research
proposals or directly submit a study
application. DA
8 DENTAL ASIA NOVEMBER / DECEMBER 2023