Dental Asia November/December 2023

DENTAL PROFILE
“Our main priority is to provide confidence
and trust among our existing and potentially
new customers. imes-icore was always
strongly represented by our wonderful
distribution network. Now we have arrived
to directly support our dentist and lab
customers, and also to our distribution
partners in the region,” said Brenn.
Responding to the strong demand for
high-quality CAD/CAM machines in the
Asian market, the centre was established to
support its regional customers in covering
all aspects of the CAD/CAM solutions that
imes-icore provides, from installation, service
and maintenance support to the training for
end users.
With this lucrative opportunity, Brenn noted the
dynamic it would create for both manufacturers
and buyers of CAD/CAM machines.
“With this increasing demand, more and
more manufacturers are entering the market.
Subsequently consumers have more choices,
which in general is good, but it also means
that consumers want to make an informed
and well-founded decision as to which CAD/
CAM system serves their needs and which
system provides the best service,” Brenn said.
It is in staying attuned to the nuances of the
market that Brenn sees imes-icore as being
able to provide value to customers in the region.
Brenn highlighted that because investment
into CAD/CAM systems is considered a capital
investment, customers usually plan their
purchases in advance. It is here that imes-icore’s
new centre aims to help dental labs and clinics
to make a “well-informed decision”.
“We are also offering decision makers and
owners the opportunity to see and try our
various systems before they decide which
system they may purchase,” Brenn said. “We
also intend to utilise all available synergies to
offer systemic and validated digital solutions.
That includes not only our machines, but
also milling tools and various materials
manufactured and provided by another member
of the imes-icore group, pritidenta, also located
in Germany.”
Brenn further detailed how imes-icore’s
solutions enable its customers to meet their
objectives. By utilising digital workflows to
improve its efficiency, dental labs and clinics
can optimise their revenue streams and create
an economy of scale for their customers and
themselves.
Moreover, this profitability is achieved while
providing better solutions for patients in terms
of functionality, comfort, aesthetic appearance
and accuracy, especially for implant supported
prosthetic cases.
“If we can help to achieve these goals for
our customers, imes-icore will strengthen its
position in the market beyond the image of
offering one of the best CAD/CAM systems
available. We will also be recognised as a
competent business partner when it comes
to the commercial aspects of introducing
and effectively using CAD/CAM technology,”
Brenn said.
With a clear plan in place for its Asian
market, Brenn stood confidently alongside
his CAD/CAM machines, already planning
for a larger scale launch with counterparts
from imes-icore’s European office when
things kick into full gear in 2024. Moreover,
Brenn highlighted how imes-icore’s Asian
presence would fit into the company’s
overall vision of the service that it wants to
provide for customers.
“In general, considering our worldwide
strategy, we plan to offer our customers a
24/7 customer service within the various
time zones around the world. Besides our
European headquarters in Germany, there
is already an imes-icore Competence and
Service Center in the US for North and
South America, and now we are able to
cover Asia as well. We strongly believe
that our customers will appreciate that
we increase our technical and service
support.” DA
Technical service manager Surendran Silvaraju (left) and general manager Joerg Brenn (right) form the
small but confident imes-icore team in Asia as it settles in for an extended stay