Tackle Trade World - January 2024
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CROSS-BORDER INNOVATION OF CHINESE<br />
FISHING TACKLE COMPANIES<br />
China is a big fishing country with a huge fishing market and consumer groups. According to statistics, there are<br />
currently more than 90 million fishing enthusiasts in China, and the fishing tackle market has reached 100 billion<br />
yuan. However, China's fishing tackle companies are facing fierce competition and challenges, not only to deal with<br />
domestic and foreign counterparts, but also to meet the growing needs and tastes of anglers. Therefore, Chinese<br />
fishing tackle companies must continue to innovate in order to gain a foothold and develop in the market.<br />
Innovation is a way of thinking and a power of action. Innovation can be reflected in many aspects such as products,<br />
technology, services, and marketing. It can improve the core competitiveness of an enterprise, increase its brand<br />
influence, expand its market share, and win its customer loyalty. Innovation can also bring social benefits. It can<br />
promote the spread of fishing culture, improve the quality and level of fishermen, and enhance the health and<br />
happiness of fishermen.<br />
Chinese fishing tackle companies have many innovations, and they have used their own practices and results to prove<br />
the value and significance of innovation. Below, we will take the cooperation between Liuyu Company and JISSBON<br />
Company as an example to introduce their innovation path.<br />
Liuyu is a Chinese e-commerce company engaged in the research, development and sales of fishing equipment.<br />
According to them, there are already cases of fans of Liuyu coming from other places to apply for jobs because they<br />
believe in Liuyu’s philosophy: “Let high-quality fishing gear no longer cost as much and make fishing more<br />
youthful and fashionable”!<br />
JISSBON is a well-known condom brand, and JISSBON is a subsidiary of LifeStyles Group in China. LifeStyles<br />
originated from a natural latex manufacturing company founded in Australia by founder Eric Ansell in 1905. It is the<br />
oldest condom company.<br />
Recently, Liuyu and JISSBON have carried out cross-industry cooperation. JISSBON and Liuyu Company have<br />
launched a joint condom, which combines the passion of fishing and sex, bringing consumers a new experience and<br />
fun. This innovation not only demonstrates JISSBON's open and inclusive brand image, but also contributes to the<br />
dissemination and promotion of fishing culture.<br />
The above are some examples of the innovation path of Chinese fishing tackle companies. They illustrate the<br />
importance and necessity of innovation, and also demonstrate the diversity and unlimited nature of innovation. We<br />
look forward to more Chinese fishing tackle companies embarking on the road of innovation and bringing more<br />
surprises and happiness to the fishing industry and fishermen.
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