Tackle Trade World - January 2024

JANUARY
2024
24
16 20
10
Contents
08 NEWS
Italian brands Lineaeffe and Nomura plan
a stronger foray into the UK and Ireland
while a tagging programme will boost
Australian fishing.
10 BUILDING A BETTER FUTURE
Foundation Outdoor Group, the giant
rod-building components supplier is going
global, opening a European headquarters
in Sweden.
16 THE ONLY SPORTFISHING SHOW IN
TOWN
The next best thing to being on the water
and experiencing the thrill of the catch is
attending ICAST each summer in Florida –
the biggest tackle show in the world.
18 THE BEST TIME TO VISIT CHINA FISH
With a record number of exhibitors there
has never been a better time to visit China
Fish than February 2024. We tell you all
you need to know…
06 www.tackletradeworld.com
18
20 THE PATH TO PERFECTION?
The Fly Company has a reputation
for working with great brands across
Europe and now it has landed top fly line
manufacturer Cortland.
22 LIGHTING UP THE LURE MARKET
Taiwan tackle giant Strike Pro continues its
innovative approach with the introduction
of its dual internal illuminating body
system for lures.
24 SPOTLIGHT ON BOAT ACCESSORIES
Anglers fishing from boats need more than
a means of propulsion and a fishing rod.
There’s a whole host of accessories you
should be stocking.
28 DOING BUSINESS WITH… TAIWAN
With a history of manufacturing and
some key tackle brands, plus great fishing
opportunities, the island of Taiwan has
much to recommend it.
38
32 MAKING CONTACT
There’s some great gear you should
consider stocking from key brands. We
look at the latest equipment customers
will be keen to see.
38 THE NEXT EVOLUTION OF G4 HAS
ARRIVED
Simms kicks off 2024 with the release of
an all-new iteration of its flagship wader,
the G4Z Stockingfoot; another evolution in
design.
42 NEW YEAR, NEW MARKETING
STRATEGY
As the New Year begins, it’s a great time to
assess your marketing plan for the coming
12 months and ensure it’s fit for purpose.